Available: Part- Time
Duration: 5 Weeks
Qualification: Cert of Completion
Faculty: Kemmy Business School
Course Type: Professional/Flexible
Fees: For Information on Fees, see section below.
Application Deadline: Monday, January 31, 2022
Please ensure you enter the Module Code below when applying for this module. Applications without this cannot be processed. You may apply for more than one module under the same application.
|Module Description||Module Code||NFQ Level||ECTS Credits||Start Date|
|Marketing Communications in a Digital Age||MK5131||9||6||March 7th 2022 (Schedule available Jan)|
In this module, Business / marketing professionals learn how to consider different marketing communications and digital marketing techniques and be cognisant of contemporary trends in the field. It will explore the nature and influence of digital communications on our society and within consumer culture.
Participants will be introduced to the theories, challenges, and processes involved with the design and management of contemporary marketing communications strategies.
The module will introduce the principles of marketing communications, visual communications and semiotics and value propositions.
It will explore the various elements of the marketing communications mix including advertising, sales promotion, and brand building, and consider the challenges and opportunities associated with each element in both on and off-line environments.
The module will address the additional challenges associated with engaging customers and other stakeholders in a digital era.
It will provide an opportunity to consider the relative merits of various communication vehicles in terms of delivering on marketing objectives including the ability to develop brands, communicate value, enhance customer engagement, extend the reach, frequency and / or targeting of communications, and build direct sales.
Finally, the module will consider future developments in marketing communications.
The programme is open to managers, supervisors from a variety of disciplines or those aspiring to a managerial role with three to five years organisational experience.
Desirable: Completion of an NFQ level 8 certificate in marketing or IT or equivalent qualification.