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Course Details
Course Code(s):
MK5131
Available:
Part-Time
Intake:
Course Start Date:
TBC
Award:
University Certificate of Study
Qualification:
University Certificate of Study
Faculty:
Kemmy Business School
Course Type:
Professional/Flexible
Fees:
For Information on Fees, see section below.
Contact(s):
Express Interest
Register your interest here for more information or to be notified when applications are open.
Brief Description
Next intake: TBC
Course commencement is subject to internal validation, approval and to minimum numbers.
| Description | Code | Level | ECTS | Date |
|---|---|---|---|---|
| Marketing Communications in a Digital Age | MK5131 | 9 | 6 | TBC |
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In this module, Business / marketing professionals learn how to consider different marketing communications and digital marketing techniques and be cognisant of contemporary trends in the field. It will explore the nature and influence of digital communications on our society and within consumer culture.
Participants will be introduced to the theories, challenges, and processes involved with the design and management of contemporary marketing communications strategies.
The module will introduce the principles of marketing communications, visual communications and semiotics and value propositions.
It will explore the various elements of the marketing communications mix including advertising, sales promotion, and brand building, and consider the challenges and opportunities associated with each element in both on and off-line environments.
The module will address the additional challenges associated with engaging customers and other stakeholders in a digital era.
It will provide an opportunity to consider the relative merits of various communication vehicles in terms of delivering on marketing objectives including the ability to develop brands, communicate value, enhance customer engagement, extend the reach, frequency and / or targeting of communications, and build direct sales.
Finally, the module will consider future developments in marketing communications.
The programme is open to managers, supervisors from a variety of disciplines or those aspiring to a managerial role with three to five years organisational experience.
Completion of an NFQ level 8 qualification in marketing or IT or equivalent qualification.
Entry requirements are established to ensure the learner can engage with the course material and assessments, at a level suitable to their needs, and the academic requirements of the module. By applying to this micro-credential, you are confirming that you have reviewed and understand any such requirements, and that you meet the eligibility criteria for admission.
Successful completion of this module does not automatically qualify you for entry into a further award. All programme applicants must meet the entry requirements listed if applying for a further award.
The fees for this MicroCred are €1,250