Course Details

Course Code:
9 Weeks
University Certificate of Study
6 ECTS @ NFQ level 9
Faculty: Kemmy Business School
Course Type: Professional/Flexible
Fees: For Information on Fees, see section below.


Name: Carole Ryan

Express Interest

Register your interest here for more information or to be notified when applications are open.

Brief Description

Next intake: Sept 2023

Please ensure you enter the Module Code above when applying for this module. Applications without this cannot be processed. You may apply for more than one module under the same application.


The four major objectives of the module are:  

  1. To provide an insight into the key elements that shape today’s air transport system.  

  1. To understand the direction and scope of the multifaceted airline business.  

  1. Analyse and conceptualise big picture issues both inside and outside the industry.  

  1. To enable students to implement their academic knowledge to effectively manage the complex aviation industry and manage change


Course commencement is subject to internal validation and approval

Learning outcomes:  


  • Interpret, assess and critically evaluate the airline industry and its interrelationship to its suppliers such as leasing companies, airports, etc.                     

  • Examine the key challenges that airlines face and have an understanding of the major strategies that can be deployed as they compete in such a hypercompetitive post Covid environment 

  • Describe why deregulation has changed the competitive landscape of the airline industry and how it has adapted itself in its new environment  

  • Investigate and assess new challenges that are now facing the industry such as environmental issues 


  • Acknowledge and appreciate the difficulties that management incur when implementing strategic fixes                                                                                                       

  • Demonstrate an appreciation of the intricate complexities that govern the airline industry  

  • Discuss and justify the strategies adopted by senior management                                                          

  • Judge the future direction of the industry 



There is no final exam for this module.  

You will be assessed through 1-2 continuous skill-based assignments, provided by your lecturer. 

Entry Requirements: 

The programme is open to managers and supervisors from a variety of disciplines or those aspiring to a managerial role with three to five years organisational experience in a relevant field.   

Completion of an NFQ level 8 qualification or equivalent is required. 



This module has secured funding under the Aviation Skillnet. Eligible companies and individuals can secure a 25% contribution towards course fees. For funding information only, you or your employer should contact Maeve O’Neill, at 061 423622 or, to confirm that you are eligible for support. Subject to terms and conditions.

Please click here for information on funding and scholarships.