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Supply Chain Management & Customer Relationship Management - Module MG4917

Course Details

Available: Part- Time

Duration: 5 Weeks

Qualification: Cert of Completion

Faculty: Kemmy Business School

Course Type: Professional/Flexible

Fees: For Information on Fees, see section below.

Application Deadline: Monday, January 31, 2022

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Brief Description

Please ensure you enter the Module Code below when applying for this MicroCred. Applications without this cannot be processed. You may apply for more than one MicroCred under the same application.

  Module Description Module Code   NFQ Level   ECTS Credits   Start Date
  Supply Chain Management & Customer Relationship Management   MG4917   8   9   Feb 2022 (Schedule available in Jan) 


This module caters for professionals, returners, recent graduates from any discipline. It is designed to enable the participants to understand how logistical decisions impact the performance of the firm as well as the entire supply chain.

By managing functional areas of logistics and logistical capabilities such as customer service, transportation and order processing as an integrated unit, a firm can gain a strategic advantage in logistics competency and be a strong contributor to successful supply chain management. 

Four major perspectives of customer relationship management (CRM) - Strategic, Operational, Collaborative and Analytical and the five generic models of CRM with a specific focus on the Value Chain Model are explored.

The participants will develop:

An understanding of key drivers of supply chain performance and their inter-relationships with strategy and other functions of the company such as marketing, manufacturing and accounting.

An understanding of the potential contribution of logistics to the formation of business strategy.

Skills to define and develop a working knowledge of customer service and its contribution as a value-added service.

On successful completion of this module participants will be able to demonstrate the link between supply chain performance and financial performance and to assess the implementation of CRM and the concept of continuous improvement re-engineering

The programme is open to those currently employed, or seeking employment, in a variety of technology rich industries, such as Pharmaceutical, Medical Devices, Biotechnology and Manufacturing.

Middle managers seeking to reinforce experiential learning with an academic qualification in supply chain management Desirable: Completion of an NFQ level 7 certificate in management or equivalent qualification.

The fees for this programme are €1,100

For information on funding and scholarships please click here.