Course Details

Course Code(s):
Course Start Date:
Autumn 2024
6 Weeks
University Certificate of Study
Faculty: Arts, Humanities and Social Sciences
Course Type: Professional/Flexible, Online
Fees: For Information on Fees, see section below.


Name: Aoife Sheehan

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Brief Description

This course qualifies for 50% funding under the HCI Micro-Credential Course Learner Subsidy. Check fees section for details and eligibility.   Please Note:   Applicants may only apply for and receive, one subsidised course per semester.   

This 6-week microcred is designed to develop strategies towards landing company messages in traditional media.  

Please ensure you enter the Module Code below when applying for this module. Applications without this cannot be processed.

Module Description Module Code NFQ Level ECTS Credits Start Date Fees
Identifying Communication Strategies for Enterprise JM5102 9 6 Autumn 2024 €750

This micro-credential represents a single module within a larger further award (eg. Certificate, Diploma, Masters). By taking this micro-credential you may be eligible to apply for a credit exemption should you progress to study for a further award. The programmes associated with this MicroCreds are:

The value proposition of this MicroCred to provide practical and comprehensive training on the latest communication strategies and techniques. Participants will learn to communicate their brand's message effectively and build relationships with key stakeholders in traditional media houses. Upon completing this short course, participants will have the skills and knowledge to successfully execute campaigns for their enterprise, leading to increased visibility, reputation, and growth. 

Those who would benefit from this MicroCred include:

  • Marketing and PR professionals looking to stay ahead of the curve in the digital age. 
  • Business owners and managers seeking to enhance their company's online reputation. 
  • Digital marketing specialists looking to expand their skillset into digital PR. 
  • Entrepreneurs looking to start their own business and create a strong online brand. 
  • Anyone looking to improve their knowledge and understanding of digital PR for the enterprise sector. 
  • Additionally, it may be beneficial to individuals seeking to switch careers e.g. journalists or individuals looking to advance their current careers or entrepreneurs who want to manage their own messaging and storytelling.

Learning Outcomes

On successful completion, learners will ;  

  • Identify and analyse the role and impact of traditional media in corporate communication strategies.
  • Develop effective communication plans integrating traditional media into broader marketing and branding efforts.
  • Understand and apply messaging, audience targeting, and measurement principles in traditional media campaigns.
  • Evaluate the strengths and limitations of different traditional media channels (e.g., print, broadcast, outdoor) for specific communication objectives.
  • Create compelling content for traditional media formats, such as press releases, speeches, and advertisements.
  • Create an effective internal communications strategy and trust with employees, encouraging a two-way communication process to building trust, and boosting employee engagement.

Applicants should hold a primary degree (NFQ or other internationally recognised equivalents) at a 2.2 level, any degree is acceptable.

Entry requirements are established to ensure the learner can engage with the course material and assessments, at a level suitable to their needs, and the academic requirements of the module. By applying to this micro-credential, you are confirming that you have reviewed and understand any such requirements, and that you meet the eligibility criteria for admission.

Successful completion of this module does not automatically qualify you for entry into a further award. All programme applicants must meet the entry requirements listed if applying for a further award.


HCI Micro-Credential Course Learner Subsidy - Candidates who satisfy the eligibility criteria can qualify for 50% funding subject to the availability of places. To clarify eligibility please go to Eligibility Criteria 

Please click here for information on funding and scholarships.