HRI member featured in The Journal discussing the issues surrounding marketing of nicotine pouches

HRI and LDCRC member Dr Vikram Niranjan, School of Medicine discusses the issues surrounding marketing of nicotine pouches. 

“Although nicotine pouches may be positioned as ‘cleaner’ or more discreet alternatives to smoking, this framing risks obscuring their role in sustaining nicotine dependence at a population level. The emphasis on concealability and social acceptability is especially problematic in school and social settings.”
 

Read the full feature here