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|Strategic Management||MG3652||7||6||21 Mar - 22 Apr||€750|
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Strategic Management is both a capstone and a foundation subject for a successful career at a senior level in both business and the public sector. This module helps participants to understand the process of strategic management and how to interpret external environmental factors and the impacts on the internal dynamics of the organisation.
The subject deals directly with an organizations corporate strategy for survival and growth.
Key objectives of the module are to help participants:
- Understand the key steps in the process of strategic management
- Apply several strategic management techniques to the analysis of the external business environment
- Differentiate between mission statements, vision, corporate strategy and business objectives Identify the range of competitive strategies available to an organisation.
This module caters for: professionals, returners, recent graduates from any discipline and will be delivered in blended format via VLE, following ULs successful professional education module, and moderated by a subject matter expert.
The programme is open to managers, supervisors or those aspiring to a managerial role with a minimum of two years organisational experience. Desirable: Completion of an NFQ level 6 certificate in management or equivalent qualification.