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Prof. Michele O'Dwyer

Biography

As Professor of Entrepreneurship researching and teaching in entrepreneurship, innovation and marketing at the University of Limerick Prof. Michele O'Dwyer works with undergraduate, postgraduate and executive students encouraging them to explore their own potential. Before joining the faculty at the University of Limerick Michele worked as a marketing and market research consultant investigating marketing issues in a diverse range of industries in Ireland and across Europe. Her continuing close links with industry support her research interests which focus on innovation, organisational performance, SME marketing, and new product development. She has published in such journals as Journal of Product and Innovation Management, Journal of World Business, European Journal of Marketing, European Business Review, Journal of International Management, Journal of Strategic Marketing, International Journal of Product Development, Journal of Services Marketing, European Journal of International Management, and International Journal of Entrepreneurial Behaviour and Research.



Research Interests

Prof. Michele O'Dwyer's research interests are aligned with her teaching in entrepreneurship, innovation and marketing. Her continuing close links with industry support her research interests which focus on

  • Innovation,
  • Organisational performance,
  • Marketing orientation,
  • SME marketing, and
  • New product development.

She has published in such journals as Journal of Product and Innovation Management, Journal of World Business, European Journal of Marketing, European Business Review, Journal of International Management, Journal of Strategic Marketing, International Journal of Product Development, Journal of Services Marketing, European Journal of International Management, and International Journal of Entrepreneurial Behaviour and Research.







Professional Activities

Education

  • 2007 University of Ulster - Doctor of Philosophy
  • 1993 University of Limerick - M.B.S.
  • 1991 University of Limerick - B Business Studies

Employment

  • 2006 Dept. of Management and Marketing, University of Limerick - Lecturer, Entrepreneurship
  • 2001 Dept. of Management and Marketing, University of Limerick - Junior Lecturer, Entrepreneurship
  • 2000 Marketing Centre - Manager
  • 1999 Tipperary Institute - Director, Business Dept.
  • 1996 Marketing Centre - Manager