As Professor of Entrepreneurship researching and teaching in entrepreneurship, innovation and marketing at the University of Limerick Prof. Michele O'Dwyer works with undergraduate, postgraduate and executive students encouraging them to explore their own potential. Before joining the faculty at the University of Limerick Michele worked as a marketing and market research consultant investigating marketing issues in a diverse range of industries in Ireland and across Europe. Her continuing close links with industry support her research interests which focus on innovation, organisational performance, SME marketing, and new product development. She has published in such journals as Journal of Product and Innovation Management, Journal of World Business, European Journal of Marketing, European Business Review, Journal of International Management, Journal of Strategic Marketing, International Journal of Product Development, Journal of Services Marketing, European Journal of International Management, and International Journal of Entrepreneurial Behaviour and Research.
Research Interests
Prof. Michele O'Dwyer's research interests are aligned with her teaching in entrepreneurship, innovation and marketing. Her continuing close links with industry support her research interests which focus on
Innovation,
Organisational performance,
Marketing orientation,
SME marketing, and
New product development.
She has published in such journals as Journal of Product and Innovation Management, Journal of World Business, European Journal of Marketing, European Business Review, Journal of International Management, Journal of Strategic Marketing, International Journal of Product Development, Journal of Services Marketing, European Journal of International Management, and International Journal of Entrepreneurial Behaviour and Research.
Professional Activities
Education
2007 University of Ulster - Doctor of Philosophy
1993 University of Limerick - M.B.S.
1991 University of Limerick - B Business Studies
Employment
2006 Dept. of Management and Marketing, University of Limerick - Lecturer, Entrepreneurship
2001 Dept. of Management and Marketing, University of Limerick - Junior Lecturer, Entrepreneurship
2000 Marketing Centre - Manager
1999 Tipperary Institute - Director, Business Dept.
Customer mindset metrics: A systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods
Baehre S.;O'Dwyer M.;O'Malley L.;Story V.M. (2022) Customer mindset metrics: A systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods.
Journal Of Business Research :353-362
Establishing successful university–industry collaborations: barriers and enablers deconstructed
O’Dwyer M.;Filieri R.;O’Malley L. (2022) Establishing successful university–industry collaborations: barriers and enablers deconstructed.
Journal Of Technology Transfer
"The Use of Net Promoter Score (NPS) to Predict Sales Growth: Insights from an Empirical Investigation"
Baehre, S., O'Dwyer, M., O'Malley, L., and N. Lee (2021) "The Use of Net Promoter Score (NPS) to Predict Sales Growth: Insights from an Empirical Investigation".
Journal Of The Academy Of Marketing Science
Explicit and tacit knowledge transfer in entrepreneurial education: the Method Approach
O’Dwyer M.;Costin Y.;Hynes B. (2019) Explicit and tacit knowledge transfer in entrepreneurial education: the Method Approach.
The Role And Impact Of Entrepreneurship Education: Methods, Teachers And Innovative Programmes :87-103
Perceptions of Product Advantage, NPD and Organisational Performance
Healy, B., Ledwith, A., and O'Dwyer, M. (2014) Perceptions of Product Advantage, NPD and Organisational Performance.
Journal Of Small Business And Entreprise Development :49-68
The Impact of Brand Authenticity on Brand Trust and SME Growth: A CEO Perspective
Eggers, F., O'Dwyer, M., Kraus, S., Vallaster, C., and Guldenberg, S. (2013) The Impact of Brand Authenticity on Brand Trust and SME Growth: A CEO Perspective.
Journal Of World Business
'Thou shalt not plagiarise': from self-reported views to recognition and avoidance of plagiarism
Risquez, A,O'Dwyer, M,Ledwith, A (2013) 'Thou shalt not plagiarise': from self-reported views to recognition and avoidance of plagiarism.
Assessment & Evaluation in Higher Education :34-43
Editorial: Strategic marketing management in small and medium-sized enterprises
Gilmore A., Kraus S., O'Dwyer M., Miles M. (2011) Editorial: Strategic marketing management in small and medium-sized enterprises.
International Entrepreneurship And Management Journal :1-3
Technology enhanced learning and plagiarism in Entrepreneurship Education
Risquez, A., O'Dwyer, M. and Ledwith, A. (2011) Technology enhanced learning and plagiarism in Entrepreneurship Education.
Education And Training :750-761
Entrepreneurship education and plagiarism: Tell me lies, tell me sweet little lies
O'Dwyer M., Risquez A., Ledwith A. (2010) Entrepreneurship education and plagiarism: Tell me lies, tell me sweet little lies.
Journal Of Small Business And Enterprise Development :641-651
Responsible business practice: re-framing CSR for effective SME engagement
Annmarie Ryan, Lisa O'Malley, Michele O'Dwyer (2010) Responsible business practice: re-framing CSR for effective SME engagement.
European Journal Of International Management :290-302
Determinants of new product performance in small firms
O'Dwyer M., Ledwith A. (2009) Determinants of new product performance in small firms.
International Journal Of Entrepreneurial Behaviour And Research :124-136
The impact of Product Launch, Product Advantage and Market Orientation on NPD performance in SMEs
O'Dwyer, M; Ledwith, A (2008) The impact of Product Launch, Product Advantage and Market Orientation on NPD performance in SMEs.
Journal Of Small Business And Enterprise Development :96-110
MNC-SME strategic alliances - A model framing knowledge value as the primary predictor of governance modal choice
O'Dwyer M., O'Flynn E. (2005) MNC-SME strategic alliances - A model framing knowledge value as the primary predictor of governance modal choice.
Journal Of International Management :397-416
Face-to-face or distance training: two different approaches to motivate SMEs to learn
O'Dwyer, M; Lawless, N; Allan, J (2000) Face-to-face or distance training: two different approaches to motivate SMEs to learn.
Education And Training :308-317
Entrepreneurship education - Meeting the skills needs of future graduates in Ireland
Hynes, B; O'Dwyer, M; Birdthistle, N (2009) Entrepreneurship education - Meeting the skills needs of future graduates in Ireland.
: Edward Elgar Publishers Handbook of University-wide Entrepreneurship Education
Entrepreneurship education: Meeting the skills needs of graduates in Ireland
Hynes B.;O'Dwyer M.;Birdthistle N. (2009) Entrepreneurship education: Meeting the skills needs of graduates in Ireland.
Handbook Of University-Wide Entrepreneurship Education :95-106
Hynes, B; Costin, Y; O'Dwyer, M; Birdthistle, N (2008) Entrepreneurship Education - The KBS Case Study.
: NIRAS Consultants, FORA, ECON P�yry Survey of Entrepreneurship in Higher Education in Europe
This author has not written any publications of this type yet.
Other Journals
2009
Student knowledge acquisition and small business consulting
O'Dwyer, M., Birdthistle, N., Hynes, B. and Costin, Y. (2009) Student knowledge acquisition and small business consulting.
Small Business Institute Journal
19th International Product Development Management Conference
Regina C. McNally, Raffaele Filieri, Michele O'Dwyer, Lisa O'Malley, Brian Healy, and Stephen Murphy (2012) 19th International Product Development Management Conference.
The Kemmy Business School Case Study in Entrepreneurship in Higher Education in Europe
Hynes, B; Costin, Y; O'Dwyer, M; Birdthistle, N (2008) The Kemmy Business School Case Study in Entrepreneurship in Higher Education in Europe.
: FORA, ECON Poyry
