Prof. Michele O'Dwyer

Entrepreneurship education - Meeting the skills needs of future graduates in Ireland
Hynes, B; O'Dwyer, M; Birdthistle, N
(2009) Entrepreneurship education - Meeting the skills needs of future graduates in Ireland
In Handbook of University-wide Entrepreneurship Education; Edward Elgar Publishers

Entrepreneurship education: Meeting the skills needs of graduates in Ireland
Hynes B.;O'Dwyer M.;Birdthistle N.
(2009) Entrepreneurship education: Meeting the skills needs of graduates in Ireland
In Handbook Of University-Wide Entrepreneurship Education;

Entrepreneurship Education - The KBS Case Study
Hynes, B; Costin, Y; O'Dwyer, M; Birdthistle, N
(2008) Entrepreneurship Education - The KBS Case Study
In Survey of Entrepreneurship in Higher Education in Europe; NIRAS Consultants, FORA, ECON P�yry

Aer Arann - Flying high in a turbulent environment
Tiernan, S; O'Dwyer, M; Carroll, C
(2007) Aer Arann - Flying high in a turbulent environment
In Principles and Practice of Marketing;

Aer Arann - Flying High in a turbulent environment
Tiernan, S, O'Dwyer, M; Carroll, C
(2006) Aer Arann - Flying High in a turbulent environment
In Principles and practice of Marketing;

"The Use of Net Promoter Score (NPS) to Predict Sales Growth: Insights from an Empirical Investigation"
Baehre, S., O'Dwyer, M., O'Malley, L., and N. Lee
(2021) "The Use of Net Promoter Score (NPS) to Predict Sales Growth: Insights from an Empirical Investigation"
In Journal Of The Academy Of Marketing Science;
[ULIR]

Ethical standards and perceptions of CRM among millennial consumers
Cosgrave D.;O'Dwyer M.
(2020) Ethical standards and perceptions of CRM among millennial consumers
In International Marketing Review;
DOI: 10.1108/IMR-05-2019-0125

Perceptions of Product Advantage, NPD and Organisational Performance
Healy, B., Ledwith, A., and O'Dwyer, M.
(2014) Perceptions of Product Advantage, NPD and Organisational Performance
In Journal Of Small Business And Entreprise Development;
DOI: 10.1108/JSBED-05-2013-0078

The Impact of Brand Authenticity on Brand Trust and SME Growth: A CEO Perspective
Eggers, F., O'Dwyer, M., Kraus, S., Vallaster, C., and Guldenberg, S.
(2013) The Impact of Brand Authenticity on Brand Trust and SME Growth: A CEO Perspective
In Journal Of World Business;
DOI: 10.1016/j.jwb.2012.07.018

Exploring management perspectives of branding in service SMEs
Horan, G; O'Dwyer, M; Tiernan, S
(2011) Exploring management perspectives of branding in service SMEs
In Journal Of Services Marketing;
DOI: 10.1108/08876041111119831

Technology enhanced learning and plagiarism in Entrepreneurship Education
Risquez, A., O'Dwyer, M. and Ledwith, A.
(2011) Technology enhanced learning and plagiarism in Entrepreneurship Education
In Education And Training;
DOI: 10.1108/00400911111185062

Editorial: Strategic marketing management in small and medium-sized enterprises
Gilmore A., Kraus S., O'Dwyer M., Miles M.
(2011) Editorial: Strategic marketing management in small and medium-sized enterprises
In International Entrepreneurship And Management Journal;
DOI: 10.1007/s11365-011-0175-2

Strategic alliances as an element of innovative marketing in SMEs
O'Dwyer M., Gilmore A., Carson D.
(2011) Strategic alliances as an element of innovative marketing in SMEs
In Journal Of Strategic Marketing;
DOI: 10.1080/0965254X.2010.537765

Responsible business practice: re-framing CSR for effective SME engagement
Annmarie Ryan, Lisa O'Malley, Michele O'Dwyer
(2010) Responsible business practice: re-framing CSR for effective SME engagement
In European Journal Of International Management;

Size matters: Market orientation and NPD in small and large firms
O'Dwyer M., Ledwith A.
(2010) Size matters: Market orientation and NPD in small and large firms
In International Journal Of Product Development;
DOI: 10.1504/IJPD.2010.034991

Innovative marketing in SMEs - does it exist?
O'Dwyer, M; Gilmore, A; Carson, D
(2009) Innovative marketing in SMEs - does it exist?
In European Journal Of Marketing;

Innovative marketing in SMEs: A theoretical framework
O'Dwyer M., Gilmore A., Carson D.
(2009) Innovative marketing in SMEs: A theoretical framework
In European Business Review;
DOI: 10.1108/09555340910998805

Innovative marketing in SMEs: An empirical study
O'Dwyer M., Gilmorespi A., Carson D.
(2009) Innovative marketing in SMEs: An empirical study
In Journal Of Strategic Marketing;
DOI: 10.1080/09652540903216221

Determinants of new product performance in small firms
O'Dwyer M., Ledwith A.
(2009) Determinants of new product performance in small firms
In International Journal Of Entrepreneurial Behaviour And Research;
DOI: 10.1108/13552550910944548

Enterprising tertiary level students
Birdthistle, N; Hynes, B; O'Dwyer, M; Costin, Y
(2009) Enterprising tertiary level students
In Electronic Journal Of Family Business Studies;
[ULIR]

The impact of Product Launch, Product Advantage and Market Orientation on NPD performance in SMEs
O'Dwyer, M; Ledwith, A
(2008) The impact of Product Launch, Product Advantage and Market Orientation on NPD performance in SMEs
In Journal Of Small Business And Enterprise Development;

MNC-SME strategic alliances - A model framing knowledge value as the primary predictor of governance modal choice
O'Dwyer M., O'Flynn E.
(2005) MNC-SME strategic alliances - A model framing knowledge value as the primary predictor of governance modal choice
In Journal Of International Management;
DOI: 10.1016/j.intman.2005.06.006

Management Development; A model for Retail Business
O'Dwyer, M; Ryan, E
(2002) Management Development; A model for Retail Business
In J. European Industrial Training;

Management development issues for owners/managers of micro-enterprises
O'Dwyer, M; Ryan, E
(2000) Management development issues for owners/managers of micro-enterprises
In J. European Industrial Training;

Face-to-face or distance training: two different approaches to motivate SMEs to learn
O'Dwyer, M; Lawless, N; Allan, J
(2000) Face-to-face or distance training: two different approaches to motivate SMEs to learn
In Education And Training;

Student knowledge acquisition and small business consulting
O'Dwyer, M., Birdthistle, N., Hynes, B. and Costin, Y.
(2009) Student knowledge acquisition and small business consulting
In Small Business Institute Journal;
[ULIR]

19th International Product Development Management Conference
Regina C. McNally, Raffaele Filieri, Michele O'Dwyer, Lisa O'Malley, Brian Healy, and Stephen Murphy
(2012) 19th International Product Development Management Conference

24th ISBA National Small Firms Conference
O'Dwyer, M., Walsh, J.N.
(2001) 24th ISBA National Small Firms Conference

24th ISBA National Small Firms Conference
Walsh, J., O'Dwyer, M.
(2001) 24th ISBA National Small Firms Conference

24th ISBA National Small Firms Conference
O'Dwyer, M., Walsh, J.N.
(2001) 24th ISBA National Small Firms Conference
Leicestershire, England

Innovative marketing in SMEs
O'Dwyer, M; Gilmore, A; Carson, D
(2009) Innovative marketing in SMEs
In European Journal Of Marketing;
DOI: 10.1108/03090560910923238

The Kemmy Business School Case Study in Entrepreneurship in Higher Education in Europe
Hynes, B; Costin, Y; O'Dwyer, M; Birdthistle, N
(2008) The Kemmy Business School Case Study in Entrepreneurship in Higher Education in Europe
(Ed.) FORA, ECON Poyry

Identifying and Evaluating Innovative Marketing in SMEs
O'Dwyer, M
(2007) Identifying and Evaluating Innovative Marketing in SMEs
University of Ulster : University of Ulster