Biography

As Professor of Entrepreneurship researching and teaching in entrepreneurship, innovation and marketing at the University of Limerick Prof. Michele O'Dwyer works with undergraduate, postgraduate and executive students encouraging them to explore their own potential. Before joining the faculty at the University of Limerick Michele worked as a marketing and market research consultant investigating marketing issues in a diverse range of industries in Ireland and across Europe. Her continuing close links with industry support her research interests which focus on innovation, organisational performance, SME marketing, and new product development. She has published in such journals as Journal of Product and Innovation Management, Journal of World Business, European Journal of Marketing, European Business Review, Journal of International Management, Journal of Strategic Marketing, International Journal of Product Development, Journal of Services Marketing, European Journal of International Management, and International Journal of Entrepreneurial Behaviour and Research.



Research Interests

Prof. Michele O'Dwyer's research interests are aligned with her teaching in entrepreneurship, innovation and marketing. Her continuing close links with industry support her research interests which focus on
  • Innovation,
  • Organisational performance,
  • Marketing orientation,
  • SME marketing, and
  • New product development.
She has published in such journals as Journal of Product and Innovation Management, Journal of World Business, European Journal of Marketing, European Business Review, Journal of International Management, Journal of Strategic Marketing, International Journal of Product Development, Journal of Services Marketing, European Journal of International Management, and International Journal of Entrepreneurial Behaviour and Research.







Professional Activities

Education

  • 2007 University of Ulster - Doctor of Philosophy
  • 1993 University of Limerick - M.B.S.
  • 1991 University of Limerick - B Business Studies

Employment

  • 2006 Dept. of Management and Marketing, University of Limerick - Lecturer, Entrepreneurship
  • 2001 Dept. of Management and Marketing, University of Limerick - Junior Lecturer, Entrepreneurship
  • 2000 Marketing Centre - Manager
  • 1999 Tipperary Institute - Director, Business Dept.
  • 1996 Marketing Centre - Manager

Peer Reviewed Journals

2022

Customer mindset metrics: A systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods

Baehre S.;O'Dwyer M.;O'Malley L.;Story V.M. (2022) Customer mindset metrics: A systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods. Journal Of Business Research :353-362

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2022

Establishing successful university–industry collaborations: barriers and enablers deconstructed

O’Dwyer M.;Filieri R.;O’Malley L. (2022) Establishing successful university–industry collaborations: barriers and enablers deconstructed. Journal Of Technology Transfer

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2021

"The Use of Net Promoter Score (NPS) to Predict Sales Growth: Insights from an Empirical Investigation"

Baehre, S., O'Dwyer, M., O'Malley, L., and N. Lee (2021) "The Use of Net Promoter Score (NPS) to Predict Sales Growth: Insights from an Empirical Investigation". Journal Of The Academy Of Marketing Science

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2020

Ethical standards and perceptions of CRM among millennial consumers

Cosgrave D.;O'Dwyer M. (2020) Ethical standards and perceptions of CRM among millennial consumers. International Marketing Review

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2019

Explicit and tacit knowledge transfer in entrepreneurial education: the Method Approach

O’Dwyer M.;Costin Y.;Hynes B. (2019) Explicit and tacit knowledge transfer in entrepreneurial education: the Method Approach. The Role And Impact Of Entrepreneurship Education: Methods, Teachers And Innovative Programmes :87-103

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2014

Perceptions of Product Advantage, NPD and Organisational Performance

Healy, B., Ledwith, A., and O'Dwyer, M. (2014) Perceptions of Product Advantage, NPD and Organisational Performance. Journal Of Small Business And Entreprise Development :49-68

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2013

The Impact of Brand Authenticity on Brand Trust and SME Growth: A CEO Perspective

Eggers, F., O'Dwyer, M., Kraus, S., Vallaster, C., and Guldenberg, S. (2013) The Impact of Brand Authenticity on Brand Trust and SME Growth: A CEO Perspective. Journal Of World Business

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2013

'Thou shalt not plagiarise': from self-reported views to recognition and avoidance of plagiarism

Risquez, A,O'Dwyer, M,Ledwith, A (2013) 'Thou shalt not plagiarise': from self-reported views to recognition and avoidance of plagiarism. Assessment & Evaluation in Higher Education :34-43

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2011

Editorial: Strategic marketing management in small and medium-sized enterprises

Gilmore A., Kraus S., O'Dwyer M., Miles M. (2011) Editorial: Strategic marketing management in small and medium-sized enterprises. International Entrepreneurship And Management Journal :1-3

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2011

Exploring management perspectives of branding in service SMEs

Horan, G; O'Dwyer, M; Tiernan, S (2011) Exploring management perspectives of branding in service SMEs. Journal Of Services Marketing :114-121

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2011

Technology enhanced learning and plagiarism in Entrepreneurship Education

Risquez, A., O'Dwyer, M. and Ledwith, A. (2011) Technology enhanced learning and plagiarism in Entrepreneurship Education. Education And Training :750-761

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2011

Strategic alliances as an element of innovative marketing in SMEs

O'Dwyer M., Gilmore A., Carson D. (2011) Strategic alliances as an element of innovative marketing in SMEs. Journal Of Strategic Marketing :91-104

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2010

Entrepreneurship education and plagiarism: Tell me lies, tell me sweet little lies

O'Dwyer M., Risquez A., Ledwith A. (2010) Entrepreneurship education and plagiarism: Tell me lies, tell me sweet little lies. Journal Of Small Business And Enterprise Development :641-651

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2010

Responsible business practice: re-framing CSR for effective SME engagement

Annmarie Ryan, Lisa O'Malley, Michele O'Dwyer (2010) Responsible business practice: re-framing CSR for effective SME engagement. European Journal Of International Management :290-302

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2010

Size matters: Market orientation and NPD in small and large firms

O'Dwyer M., Ledwith A. (2010) Size matters: Market orientation and NPD in small and large firms. International Journal Of Product Development :107-125

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2009

Enterprising tertiary level students

Birdthistle, N; Hynes, B; O'Dwyer, M; Costin, Y (2009) Enterprising tertiary level students. Electronic Journal Of Family Business Studies :4-29

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2009

Innovative marketing in SMEs: An empirical study

O'Dwyer M., Gilmorespi A., Carson D. (2009) Innovative marketing in SMEs: An empirical study. Journal Of Strategic Marketing :383-396

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2009

Determinants of new product performance in small firms

O'Dwyer M., Ledwith A. (2009) Determinants of new product performance in small firms. International Journal Of Entrepreneurial Behaviour And Research :124-136

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2009

Innovative marketing in SMEs - does it exist?

O'Dwyer, M; Gilmore, A; Carson, D (2009) Innovative marketing in SMEs - does it exist?. European Journal Of Marketing :46-61

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2009

Innovative marketing in SMEs: A theoretical framework

O'Dwyer M., Gilmore A., Carson D. (2009) Innovative marketing in SMEs: A theoretical framework. European Business Review :504-515

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2008

The impact of Product Launch, Product Advantage and Market Orientation on NPD performance in SMEs

O'Dwyer, M; Ledwith, A (2008) The impact of Product Launch, Product Advantage and Market Orientation on NPD performance in SMEs. Journal Of Small Business And Enterprise Development :96-110

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2005

MNC-SME strategic alliances - A model framing knowledge value as the primary predictor of governance modal choice

O'Dwyer M., O'Flynn E. (2005) MNC-SME strategic alliances - A model framing knowledge value as the primary predictor of governance modal choice. Journal Of International Management :397-416

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2002

Management Development; A model for Retail Business

O'Dwyer, M; Ryan, E (2002) Management Development; A model for Retail Business. J. European Industrial Training :420-429

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2000

Management development issues for owners/managers of micro-enterprises

O'Dwyer, M; Ryan, E (2000) Management development issues for owners/managers of micro-enterprises. J. European Industrial Training :345-353

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2000

Face-to-face or distance training: two different approaches to motivate SMEs to learn

O'Dwyer, M; Lawless, N; Allan, J (2000) Face-to-face or distance training: two different approaches to motivate SMEs to learn. Education And Training :308-317

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Books

2009

Marketing the SME: Innovation and Approach

O'Dwyer, M (2009) Marketing the SME: Innovation and Approach. Newcastle upon Tyne : Cambridge Scholars Publishing

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Book Chapters

2009

Entrepreneurship education - Meeting the skills needs of future graduates in Ireland

Hynes, B; O'Dwyer, M; Birdthistle, N (2009) Entrepreneurship education - Meeting the skills needs of future graduates in Ireland. : Edward Elgar Publishers Handbook of University-wide Entrepreneurship Education

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2009

Entrepreneurship education: Meeting the skills needs of graduates in Ireland

Hynes B.;O'Dwyer M.;Birdthistle N. (2009) Entrepreneurship education: Meeting the skills needs of graduates in Ireland. Handbook Of University-Wide Entrepreneurship Education :95-106

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2008

Entrepreneurship Education - The KBS Case Study

Hynes, B; Costin, Y; O'Dwyer, M; Birdthistle, N (2008) Entrepreneurship Education - The KBS Case Study. : NIRAS Consultants, FORA, ECON P�yry Survey of Entrepreneurship in Higher Education in Europe

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2007

Aer Arann - Flying high in a turbulent environment

Tiernan, S; O'Dwyer, M; Carroll, C (2007) Aer Arann - Flying high in a turbulent environment. Principles and Practice of Marketing :66-70

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2006

Aer Arann - Flying High in a turbulent environment

Tiernan, S, O'Dwyer, M; Carroll, C (2006) Aer Arann - Flying High in a turbulent environment. Principles and practice of Marketing :66-70

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Edited Books

This author has not written any publications of this type yet.

Other Journals

2009

Student knowledge acquisition and small business consulting

O'Dwyer, M., Birdthistle, N., Hynes, B. and Costin, Y. (2009) Student knowledge acquisition and small business consulting. Small Business Institute Journal

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Conference Publications

2012

19th International Product Development Management Conference

Regina C. McNally, Raffaele Filieri, Michele O'Dwyer, Lisa O'Malley, Brian Healy, and Stephen Murphy (2012) 19th International Product Development Management Conference.

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2001

24th ISBA National Small Firms Conference

O'Dwyer, M., Walsh, J.N. (2001) 24th ISBA National Small Firms Conference.

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2001

24th ISBA National Small Firms Conference

O'Dwyer, M., Walsh, J.N. (2001) 24th ISBA National Small Firms Conference.

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2001

24th ISBA National Small Firms Conference

Walsh, J., O'Dwyer, M. (2001) 24th ISBA National Small Firms Conference.

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Conference Contributions

This author has not written any publications of this type yet.

Published Reports

This author has not written any publications of this type yet.

Editorials

2009

Innovative marketing in SMEs

O'Dwyer, M; Gilmore, A; Carson, D (2009) Innovative marketing in SMEs. European Journal Of Marketing :46-61

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Book Reviews

This author has not written any publications of this type yet.

Other Publications

2009

Innovative marketing in SMEs

O'Dwyer, M; Gilmore, A; Carson, D (2009) Innovative marketing in SMEs. European Journal Of Marketing :46-61

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2008

The Kemmy Business School Case Study in Entrepreneurship in Higher Education in Europe

Hynes, B; Costin, Y; O'Dwyer, M; Birdthistle, N (2008) The Kemmy Business School Case Study in Entrepreneurship in Higher Education in Europe. : FORA, ECON Poyry

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2007

Identifying and Evaluating Innovative Marketing in SMEs

O'Dwyer, M (2007) Identifying and Evaluating Innovative Marketing in SMEs. University of Ulster

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