Biography
As Professor of Entrepreneurship researching and teaching in entrepreneurship, innovation and marketing at the University of Limerick Prof. Michele O'Dwyer works with undergraduate, postgraduate and executive students encouraging them to explore their own potential. Before joining the faculty at the University of Limerick Michele worked as a marketing and market research consultant investigating marketing issues in a diverse range of industries in Ireland and across Europe. Her continuing close links with industry support her research interests which focus on innovation, organisational performance, SME marketing, and new product development. She has published in such journals as Journal of Product and Innovation Management, Journal of World Business, European Journal of Marketing, European Business Review, Journal of International Management, Journal of Strategic Marketing, International Journal of Product Development, Journal of Services Marketing, European Journal of International Management, and International Journal of Entrepreneurial Behaviour and Research.
Research Interests
Prof. Michele O'Dwyer's research interests are aligned with her teaching in entrepreneurship, innovation and marketing. Her continuing close links with industry support her research interests which focus on
- Innovation,
- Organisational performance,
- Marketing orientation,
- SME marketing, and
- New product development.
She has published in such journals as Journal of Product and Innovation Management, Journal of World Business, European Journal of Marketing, European Business Review, Journal of International Management, Journal of Strategic Marketing, International Journal of Product Development, Journal of Services Marketing, European Journal of International Management, and International Journal of Entrepreneurial Behaviour and Research.
Professional Activities
Education
- 2007 University of Ulster - Doctor of Philosophy
- 1993 University of Limerick - M.B.S.
- 1991 University of Limerick - B Business Studies
Employment
- 2006 Dept. of Management and Marketing, University of Limerick - Lecturer, Entrepreneurship
- 2001 Dept. of Management and Marketing, University of Limerick - Junior Lecturer, Entrepreneurship
- 2000 Marketing Centre - Manager
- 1999 Tipperary Institute - Director, Business Dept.
- 1996 Marketing Centre - Manager
Publications
Books
Marketing the SME: Innovation and Approach
O'Dwyer, M
(2009)
Marketing the SME: Innovation and Approach
Gilmore, Audrey and Carson, David(Ed.)
Newcastle upon Tyne :
Cambridge Scholars Publishing
Newcastle upon Tyne
Book Chapters
Entrepreneurship education: Meeting the skills needs of graduates in Ireland
Hynes B.;O'Dwyer M.;Birdthistle N.
(2009)
Entrepreneurship education: Meeting the skills needs of graduates in Ireland
In Handbook Of University-Wide Entrepreneurship Education;
Entrepreneurship education - Meeting the skills needs of future graduates in Ireland
Hynes, B; O'Dwyer, M; Birdthistle, N
(2009)
Entrepreneurship education - Meeting the skills needs of future graduates in Ireland
In Handbook of University-wide Entrepreneurship Education;
Edward Elgar Publishers
Entrepreneurship Education - The KBS Case Study
Hynes, B; Costin, Y; O'Dwyer, M; Birdthistle, N
(2008)
Entrepreneurship Education - The KBS Case Study
In Survey of Entrepreneurship in Higher Education in Europe;
NIRAS Consultants, FORA, ECON P�yry
Aer Arann - Flying high in a turbulent environment
Tiernan, S; O'Dwyer, M; Carroll, C
(2007)
Aer Arann - Flying high in a turbulent environment
In Principles and Practice of Marketing;
Aer Arann - Flying High in a turbulent environment
Tiernan, S, O'Dwyer, M; Carroll, C
(2006)
Aer Arann - Flying High in a turbulent environment
In Principles and practice of Marketing;
Peer Reviewed Journals
"The Use of Net Promoter Score (NPS) to Predict Sales Growth: Insights from an Empirical Investigation"
Baehre, S., O'Dwyer, M., O'Malley, L., and N. Lee
(2021)
"The Use of Net Promoter Score (NPS) to Predict Sales Growth: Insights from an Empirical Investigation"
In Journal Of The Academy Of Marketing Science;
[ULIR]
Ethical standards and perceptions of CRM among millennial consumers
Cosgrave D.;O'Dwyer M.
(2020)
Ethical standards and perceptions of CRM among millennial consumers
In International Marketing Review;
DOI: 10.1108/IMR-05-2019-0125
Perceptions of Product Advantage, NPD and Organisational Performance
Healy, B., Ledwith, A., and O'Dwyer, M.
(2014)
Perceptions of Product Advantage, NPD and Organisational Performance
In Journal Of Small Business And Entreprise Development;
DOI: 10.1108/JSBED-05-2013-0078
The Impact of Brand Authenticity on Brand Trust and SME Growth: A CEO Perspective
Eggers, F., O'Dwyer, M., Kraus, S., Vallaster, C., and Guldenberg, S.
(2013)
The Impact of Brand Authenticity on Brand Trust and SME Growth: A CEO Perspective
In Journal Of World Business;
DOI: 10.1016/j.jwb.2012.07.018
'Thou shalt not plagiarise': from self-reported views to recognition and avoidance of plagiarism
Risquez, A,O'Dwyer, M,Ledwith, A
(2013)
'Thou shalt not plagiarise': from self-reported views to recognition and avoidance of plagiarism
In Assessment & Evaluation in Higher Education ;
DOI: 10.1080/02602938.2011.596926
[ULIR]
Exploring management perspectives of branding in service SMEs
Horan, G; O'Dwyer, M; Tiernan, S
(2011)
Exploring management perspectives of branding in service SMEs
In Journal Of Services Marketing;
DOI: 10.1108/08876041111119831
Editorial: Strategic marketing management in small and medium-sized enterprises
Gilmore A., Kraus S., O'Dwyer M., Miles M.
(2011)
Editorial: Strategic marketing management in small and medium-sized enterprises
In International Entrepreneurship And Management Journal;
DOI: 10.1007/s11365-011-0175-2
Strategic alliances as an element of innovative marketing in SMEs
O'Dwyer M., Gilmore A., Carson D.
(2011)
Strategic alliances as an element of innovative marketing in SMEs
In Journal Of Strategic Marketing;
DOI: 10.1080/0965254X.2010.537765
Technology enhanced learning and plagiarism in Entrepreneurship Education
Risquez, A., O'Dwyer, M. and Ledwith, A.
(2011)
Technology enhanced learning and plagiarism in Entrepreneurship Education
In Education And Training;
DOI: 10.1108/00400911111185062
Responsible business practice: re-framing CSR for effective SME engagement
Annmarie Ryan, Lisa O'Malley, Michele O'Dwyer
(2010)
Responsible business practice: re-framing CSR for effective SME engagement
In European Journal Of International Management;
Entrepreneurship education and plagiarism: Tell me lies, tell me sweet little lies
O'Dwyer M., Risquez A., Ledwith A.
(2010)
Entrepreneurship education and plagiarism: Tell me lies, tell me sweet little lies
In Journal Of Small Business And Enterprise Development;
DOI: 10.1108/14626001011088778
[ULIR]
Size matters: Market orientation and NPD in small and large firms
O'Dwyer M., Ledwith A.
(2010)
Size matters: Market orientation and NPD in small and large firms
In International Journal Of Product Development;
DOI: 10.1504/IJPD.2010.034991
Innovative marketing in SMEs: An empirical study
O'Dwyer M., Gilmorespi A., Carson D.
(2009)
Innovative marketing in SMEs: An empirical study
In Journal Of Strategic Marketing;
DOI: 10.1080/09652540903216221
Determinants of new product performance in small firms
O'Dwyer M., Ledwith A.
(2009)
Determinants of new product performance in small firms
In International Journal Of Entrepreneurial Behaviour And Research;
DOI: 10.1108/13552550910944548
Enterprising tertiary level students
Birdthistle, N; Hynes, B; O'Dwyer, M; Costin, Y
(2009)
Enterprising tertiary level students
In Electronic Journal Of Family Business Studies;
[ULIR]
Innovative marketing in SMEs: A theoretical framework
O'Dwyer M., Gilmore A., Carson D.
(2009)
Innovative marketing in SMEs: A theoretical framework
In European Business Review;
DOI: 10.1108/09555340910998805
Innovative marketing in SMEs - does it exist?
O'Dwyer, M; Gilmore, A; Carson, D
(2009)
Innovative marketing in SMEs - does it exist?
In European Journal Of Marketing;
The impact of Product Launch, Product Advantage and Market Orientation on NPD performance in SMEs
O'Dwyer, M; Ledwith, A
(2008)
The impact of Product Launch, Product Advantage and Market Orientation on NPD performance in SMEs
In Journal Of Small Business And Enterprise Development;
MNC-SME strategic alliances - A model framing knowledge value as the primary predictor of governance modal choice
O'Dwyer M., O'Flynn E.
(2005)
MNC-SME strategic alliances - A model framing knowledge value as the primary predictor of governance modal choice
In Journal Of International Management;
DOI: 10.1016/j.intman.2005.06.006
Management Development; A model for Retail Business
O'Dwyer, M; Ryan, E
(2002)
Management Development; A model for Retail Business
In J. European Industrial Training;
Face-to-face or distance training: two different approaches to motivate SMEs to learn
O'Dwyer, M; Lawless, N; Allan, J
(2000)
Face-to-face or distance training: two different approaches to motivate SMEs to learn
In Education And Training;
Management development issues for owners/managers of micro-enterprises
O'Dwyer, M; Ryan, E
(2000)
Management development issues for owners/managers of micro-enterprises
In J. European Industrial Training;
Other Journals
Student knowledge acquisition and small business consulting
O'Dwyer, M., Birdthistle, N., Hynes, B. and Costin, Y.
(2009)
Student knowledge acquisition and small business consulting
In Small Business Institute Journal;
[ULIR]
Conference Publications
19th International Product Development Management Conference
Regina C. McNally, Raffaele Filieri, Michele O'Dwyer, Lisa O'Malley, Brian Healy, and Stephen Murphy
(2012)
19th International Product Development Management Conference
24th ISBA National Small Firms Conference
O'Dwyer, M., Walsh, J.N.
(2001)
24th ISBA National Small Firms Conference
24th ISBA National Small Firms Conference
Walsh, J., O'Dwyer, M.
(2001)
24th ISBA National Small Firms Conference
24th ISBA National Small Firms Conference
O'Dwyer, M., Walsh, J.N.
(2001)
24th ISBA National Small Firms Conference
Leicestershire, England
Editorials
Innovative marketing in SMEs
O'Dwyer, M; Gilmore, A; Carson, D
(2009)
Innovative marketing in SMEs
In European Journal Of Marketing;
DOI: 10.1108/03090560910923238
Cases
The Kemmy Business School Case Study in Entrepreneurship in Higher Education in Europe
Hynes, B; Costin, Y; O'Dwyer, M; Birdthistle, N
(2008)
The Kemmy Business School Case Study in Entrepreneurship in Higher Education in Europe
(Ed.)
FORA, ECON Poyry
Thesiss
Identifying and Evaluating Innovative Marketing in SMEs
O'Dwyer, M
(2007)
Identifying and Evaluating Innovative Marketing in SMEs
University of Ulster :
University of Ulster