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Customer mindset metrics: A systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods

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Author
Prof. Michele O'Dwyer
Authors
Baehre S.;O'Dwyer M.;O'Malley L.;Story V.M.
Year of Publication
2022
Journal
Journal Of Business Research
DOI
10.1016/j.jbusres.2022.04.048
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