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The Impact of Brand Authenticity on Brand Trust and SME Growth: A CEO Perspective

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Author
Prof. Michele O'Dwyer
Authors
Eggers, F., O'Dwyer, M., Kraus, S., Vallaster, C., and Guldenberg, S.
Year of Publication
2013
Journal
Journal Of World Business
DOI
10.1016/j.jwb.2012.07.018
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