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International Tourism MA

Course Details

Course Code: MAINTOTFAD

Duration: 1 Year Full-Time Or 2 Years Part-Time

Faculty: Kemmy Business School

Course Type: Taught

Fees: For Information on Fees, see section below.

Contact(s):

Name:
Mary Wallace
Address:
Department of Economics (with the National Centre for Tourism Policy Studies)
Email:
mary.wallace@ul.ie
Tel:
+353 61 202693
Fax:
353 61 338171
Name:
Brid Henley
Address:
Taught Postgraduate Programmes Kemmy Business School
Email:
brid.henley@ul.ie
Tel:
+ 353 61 202665
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Brief Description

Provides an understanding of the international tourism industry and an appreciation of the key issues affecting its continued development along with insights into the marketing and management issues impacting on the sector. Students interact with tourism industry practitioners and visiting international faculty and an international field trip forms an integral part of the course.

This programme, which is run jointly by the Department of Economics and the National Centre for Tourism Policy Studies, is geared to provide students with an understanding of the international tourism industry and an appreciation of the key issues affecting its continued development. It also presents an opportunity to gain insights into the marketing and management issues impacting on the sector. Students are also presented with opportunities to update their language and IT skills, their communication and presentation skills, and to interact with tourism industry practitioners and visiting international faculty. Research skills are developed through dedicated methodology modules leading to the completion of a dissertation on a chosen topic in tourism. An innovative and integral part of this course is an international field trip which all students undertake.

  • To prepare graduates from a variety of academic backgrounds for rewarding careers in tourism and related sectors;
  • To enable students to gain an appreciation of the principal issues and trends affecting the international tourism sector, and
  • To build the competence and expertise of participants in business functions and techniques relevant to the changing tourism industry
Semester 1 Semester 2 Summer 
  • TM5111 Tourism Principles and Practice
  • EC5131 Economics of Tourism
  • MK5121 Tourism Services Marketing
  • MG5101 Tourism Enterprises
  • MA5121 Research Methods 1
  • EC5112 Economic Appraisal and Evaluation Techniques
  • MK5112 Strategic Marketing for Tourism
  • TM5102 International Tourism Trends
  • TM5112 Tourism Planning and Development
  • TM5100 Thesis A
  • TM5110 Thesis B

 Content of modules can be found by using the search option on the book of modules.

Good honours (minimum 2.2) primary degree (Level 8 - National Qualifications Authority of Ireland) from a variety of disciplines including Economics, Geography, Sociology, Business Studies, Hotel Management, Languages, History, Anthropology, Marketing and others.

English Language Requirements

Applicants whose first language is not English must provide evidence of either prior successful completion of a degree qualification taught through the medium of English or meet one of the criteria below (no longer than two years prior to application):

Acceptable English Language qualifications include the following:

  • Matriculation examinations from European countries where English is presented as a subject and an acceptable level is achieved
  • Irish Leaving Certificate English –Ordinary Level Grade D or above
  • TOEFL – 580 (paper based) or 90 (internet based)
  • IELTS – Minimum score of 6.5 with no less than 6 in any one component.
  • English Test for English and Academic Purposes (ETAPP) – Grade C1
  • GCE ‘O’ level English Language/GCSE English Language – Grade C or above
  • University of Cambridge ESOL –Certificate of Proficiency in English - Grade C / Certificate in Advanced English Grade A
  • GCE Examination Boards – Oxford Delegacy of Local Examinations – Grade C / Cambridge Local Examinations Syndicate – School Certificate Pass 1-6 / University of London Entrance and School Examinations Council – School Certificate Pass 1-6

Results in examinations other than those listed above may also be accepted as meeting our English language requirements. Contact the International Education Division for advice.

Marketing Executives in Hotel Groups; Airline Executives; Travel Agency managers; Incoming Tour Operators; Third-level lecturing; Tourism Consultancy; Tour Guide Management; Tourism Facility Management; Managerial/ project management roles in rural, regional and national tourism organisations.