Course Details

Course Code:
MAINTOTFAD/MAINTOTPAD
Available:
Full-Time
Duration:
1 Year Full-Time
Award:
Masters
Faculty: Kemmy Business School
Course Type: Taught, Professional/Flexible
Fees: For Information on Fees, see section below.

Contact(s):

Name: Mary Wallace
Address: Department of Economics (with the National Centre for Tourism Policy Studies) Email: mary.wallace@ul.ie Telephone: +353 61 202693 Fax: 353 61 338171
Name: Kathy Ryan
Address: Programme Co-ordinator,
Taught Postgraduate Programmes
Email: Kathy.Ryan@ul.ie Telephone: +353-61-234389

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Brief Description

Provides an understanding of the international tourism industry and an appreciation of the key issues affecting its continued development along with insights into the marketing and management issues impacting on the sector. Students interact with tourism industry practitioners and visiting international faculty and an international workshop forms an integral part of the course.

This programme, which is run jointly by the Department of Economics and the National Centre for Tourism Policy Studies, is geared to provide students with an understanding of the international tourism industry and an appreciation of the key issues affecting its continued development. It also presents an opportunity to gain insights into the marketing and management issues impacting on the sector. Students are also presented with opportunities to update their language and IT skills, their communication and presentation skills, and to interact with tourism industry practitioners and visiting international faculty. Research skills are developed through dedicated methodology modules leading to the completion of a dissertation on a chosen topic in tourism. An innovative and integral part of this course is an international workshop which all students undertake.

  • To prepare graduates from a variety of academic backgrounds for rewarding careers in tourism and related sectors;
  • To enable students to gain an appreciation of the principal issues and trends affecting the international tourism sector, and
  • To build the competence and expertise of participants in business functions and techniques relevant to the changing tourism industry
 Semester 1 Semester 2 Summer 
  • TM5111 Tourism Principles and Practice
  • EC5131 Economics of Tourism
  • MK5121 Tourism Services Marketing
  • MG5101 Management in Tourism Enterprises
  • MA5121 Research Methods 1
  • EC5112 Economic Appraisal and Evaluation Techniques
  • MK5112 Strategic Marketing for Tourism
  • TM5102 International Tourism Trends
  • TM5112 Tourism Planning and Development
  • TM5132 Research Methods 2 
  • TM5100 Thesis A
  • TM5110 Thesis B

 Content of modules can be found by using the search option on the book of modules

The programme content is subject to ongoing academic review and some modifications may be made to the programme’s content. Please continue to review this website for any potential changes.

Good honours (minimum 2.2) primary degree (Level 8 - National Qualifications Authority of Ireland) from a variety of disciplines including Economics, Geography, Sociology, Business Studies, Hotel Management, Languages, History, Anthropology, Marketing and others.

  • If your qualifications have been obtained in a country where English is an official language this will suffice
  • If this is not available, the following additional documents must be provided:
    • English translation of your qualification(s)/transcripts
    AND
    • English language competency certificate

    For more information Click Here

  • A copy of your passport/birth certificate

EU - €10,053

Non- EU - €19,041

Further information on fees and payment of fees is available from the Student Fees Office website. All fee related queries should be directed to the Student Fees Office (Phone: +353 61 213 007 or email student.fees.office@ul.ie.)

Please click here for information on funding and scholarships.

Marketing Executives in Hotel Groups; Airline Executives; Travel Agency managers; Incoming Tour Operators; Third-level lecturing; Tourism Consultancy; Tour Guide Management; Tourism Facility Management; Managerial/ project management roles in rural, regional and national tourism organisations.