Professor. John Fahy
Biography
An award winning international researcher and teacher, John Fahy is Professor of Marketing at the University of Limerick and Adjunct Professor of Marketing at the University of Adelaide. He has a distinguished track record in the fields of marketing and business strategy and is particularly known for his work in the area of marketing resources and capabilities. Other current research interests include customer value, evolutionary perspectives on marketing and strategic decision making and his popular blog on these issues at www.johnfahy.net has attracted a large following.He is the author of over 100 articles on marketing and strategy and has been published in leading titles including Journal of Marketing, Journal of International Business Studies, Journal of Business Research, Journal of Marketing Management, European Journal of Marketing, International Business Review and Sloan Management Review. His best known work – a Journal of Marketing article on sustainable competitive advantage has been cited over 2,000 times. He is also the winner of several major international research awards such as the AMA Services Marketing Paper of the Year Award and the Chartered Institute of Marketing Best Paper Award at the Academy of Marketing Annual Conference. He is a former Executive Committee member of the European Academy of Marketing.Professor Fahy is also a renowned teacher with a particular expertise in working with MBA and executive groups and he was awarded the prestigious Shannon Consortium Teaching Excellence Award in 2012. His skills have been in demand around the world and he has taught in Australia, Japan, Hungary, Ireland, New Zealand, Singapore, Switzerland, United Kingdom and the United States. The focus of his executive work is on bridging the gap between academic insight and the commercial realities facing organisations and he has been extensively involved in both open and in-company programmes in Ireland and the UK. As part of this activity he is the author of several award winning business case studies and of two books including the best-selling Foundations of Marketing co-written with David Jobber which is now in its sixth edition. Professor Fahy holds a Masters Degree from Texas A&M University and a Doctorate from Trinity College. Outside of work his passions include family, music, sport, food and travel. For more details go to http://johnfahy.net/Research Interests
Major research interests are in the areas of marketing strategy, customer value, consumer psychology and strategic decision making.Professional Activities
Award
- 2018 - Irish Academy of Management Best Paper Award (Marketing and Services Management Track)
- 2012 - Shannon Consortium Regional Teaching Excellence Award
- 2005 - Irish Academy of Management Best Doctoral Paper Award
- 2003 - Marketing Institute Biennial Case Study Competition
- 2002 - ECCH, National Case Writing Competition
- 2001 - Marketing Institute Biennial Case Study Competition
- 2001 - Chartered Institute of Marketing Best Paper Award
- 1996 - Best Doctoral Paper Award
- 1995 - Marketing Institute Biennial Case Study Competition
- 1994 - Outstanding Author Award
- 1993 - Best Doctoral Paper Award
- 1993 - Marketing Institute Biennial Case Study Competition
- 1993 - Services Marketing Paper of the Year
- 1992 - Wayne DeLozier Award
- 1988 - Rotary Foundation Graduate Scholarship
Committee
- 1899 Irish Marketing Teachers Association,
- 1899 Marketing Institute,
- European Academy of Marketing ,
Other
- Pioneered the use of Intranets to support course delivery
Research Collaborators
- Jodie Conduit - Co-supervision of PhD - University of Adelaide -Australia
- Rebecca Dolan - Joint Publication - University of Auckland -New Zealand
- Werner Kunz - Funding Award - University of Massachusetts Boston -USA
Books
Foundations of Marketing, 5th edition
Professor. John Fahy
2015
Maidenhead, UK
McGraw-Hill
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Foundations of Marketing, 3rd edition
Professor. John Fahy
2009
London, England
McGraw-Hill
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Foundations of Marketing, 2nd edition
Professor. John Fahy
2006
Maidenhead, UK
McGraw-Hill
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Book Chapters
Brand experience in tourism in the Internet age
Professor. John Fahy
2014
London
Routledge
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Foreign Direct Investment, Economic Transition and the Impact on Marketing Practice in Slovenia
Professor. John Fahy
2000
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Converging themes: Networks, international performance and the telecoms sector
Professor. John Fahy
2011
UK
Palgrave-McMillan
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Japan's Second Distribution Revolution: The Penetration of Global Retail Formats
Professor. John Fahy
2000
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SME's Networking Capability and Financial Performance
Professor. John Fahy
2011
USA
Emerald Publishing
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Edited Books
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Peer Reviewed Journals
What is a Marketing Resource? A Response to Gibbert, Golfeto and Zerbini
Professor. John Fahy
2006
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Social media engagement behaviour: a uses and gratifications perspective
Professor. John Fahy
2016
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Network resources and international performance of high tech SMEs
Professor. John Fahy
2011
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Competitive advantage through sponsorship: A conceptual model and research propositions
Professor. John Fahy
2004
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Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions
Professor. John Fahy
1993
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Competitive Advantage in International Services: A Resource-Based View
Professor. John Fahy
1996
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Towards a further understanding of the development of market orientation in the firm: A conceptual framework based on the market sensing capability
Professor. John Fahy
2004
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Revisiting the First Mover Advantage Theory: A Resource-Based Perspective
Professor. John Fahy
2005
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Incongruity between expression and experience: The role of imagery in supporting the positioning of a tourism destination brand
Professor. John Fahy
2004
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Social media: communication strategies, engagement and future research directions
Professor. John Fahy
2017
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Perceptions of Agency Executives on Dimensions of Press Advertising Effectiveness
Professor. John Fahy
1995
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A relationship marketing perspective on the sponsorship of the Arts in Ireland: A Galway arts festival-Nortel Networks case study
Professor. John Fahy
2003
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Marketing Capabilities and Firm Performance: A Hierarchical Model
Professor. John Fahy
1999
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A resource-based analysis of sustainable competitive advantage in a global environment
Professor. John Fahy
2002
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Examining the link between international business networks and performance in international trade - A research agenda
Professor. John Fahy
2006
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How Service Companies Can Attain a Sustainable Competitive Advantage
Professor. John Fahy
1993
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International Joint Ventures and Greenfield Investments: A Comparative Study of Approaches, Strategies and Performance in Hungary
Professor. John Fahy
1998
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A cross cultural analysis of the geographical knowledge of u.s., irish, israeli, mexican, and south korean business school students
Professor. John Fahy
2004
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Foreign direct investment in Hungary: Resource acquisition and domestic competitive advantage
Professor. John Fahy
1996
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The resource-based view of the firm: Some stumbling-blocks on the road to understanding sustainable competitive advantage
Professor. John Fahy
2000
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A cross-cultural analysis of the geographic knowledge of US, Irish, Israeli, Mexican and South Korean business school students
Professor. John Fahy
2004
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Social media engagement behavior: A framework for engaging customers through social media content
Professor. John Fahy
2019
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The development and impact of marketing capabilities in Central Europe
Professor. John Fahy
2000
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Market-Focused resources, competitive positioning and firm performance
Professor. John Fahy
2001
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Privatisation and sustainable competitive advantage in the emerging economies of Central Europe
Professor. John Fahy
2003
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Market orientation in the transition economies of central Europe: Tests of the Narver and Slater market orientation scales
Professor. John Fahy
2000
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Towards a further understanding of the development of market orientation in the firm: A conceptual framework based on the market-sensing capability
Professor. John Fahy
2004
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Evolving priorities in sponsorshop: From media management to network management
Professor. John Fahy
2012
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Market orientation in the service sector of the transition economies of Central Europe
Professor. John Fahy
2003
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Resources and Global Competitive Advantage: A Study of the Automotive Components Industry in Ireland
Professor. John Fahy
1998
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Sustainable competitive advantage in electronic business: Towards a contingency perspective on the resource-based view
Professor. John Fahy
2002
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Other Journals
The role of tie strength, relational capability and trust in the international performance of high-tech SMEs
Professor. John Fahy
2013
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Conference Publications
Thought Leaders in Customer Engagement and Customer Relationship Management Conference
Professor. John Fahy
2015
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International Conference on the Globalisation of Services: Implications for Organisational Strategy
Professor. John Fahy
1994
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Marketing in the New Millenium: 29th EMAC Conference Proceedings
Professor. John Fahy
2000
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Recent Advances in Retailing and Consumer Science Conference
Dr. Deirdre O'Loughlin
Professor. John Fahy
2017
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American Marketing Association/Japanese Marketing Association Special Conference on Japanese Distribution
Professor. John Fahy
1998
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Transformation of Global Firms and the Global Economy: Proceedings of the Annual Meeting of the Academy of International Business,
Professor. John Fahy
1998
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International Business: Taking Stock and Moving Forward, Proceedings of the Annual Meeting of the UK Academy of International Business
Professor. John Fahy
1996
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Marketing in a Global Economy, The International Marketing Educators Conference
Professor. John Fahy
2000
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American Marketing Association Winter Educators Conference: Creating Value through Marketing Experiences and Interactive Partnerships
Professor. John Fahy
Dr. Annmarie Ryan
Prof. Lisa O'Malley
2007
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Marketing and Competition in the Information Age: 28th EMAC Conference Proceedings
Professor. John Fahy
1999
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Proceedings of the Australian & New Zealand Marketing Academy Conference
Professor. John Fahy
2000
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Marketing and Competition in the Information Age: 28th EMAC Conference Proceedings,
Professor. John Fahy
1999
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On Global Perspectives in Marketing for the 21st Century: Proceedings of the 9th World Marketing Congress
Professor. John Fahy
1999
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Bridging Marketing Theory and Practice Proceedings of the ANZMAC Conference
Professor. John Fahy
2001
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International Business and Emerging Markets, Proceedings of the 25th Annual Conference
Professor. John Fahy
1998
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Emerging Issues in Marketing, Marketing Education Group (MEG) Annual Conference Proceedings
Professor. John Fahy
2010
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Conference Contributions
Academy of Marketing Conference 2015
Dr. Deirdre O'Loughlin
Professor. John Fahy
Prof. Lisa O'Malley
2015
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Published Reports
Marketing in the 21st Century: A Study of Practice and Performance in Ireland
Professor. John Fahy
2004
Limerick
UL?IMI Centre for Marketing Studies
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Editorials
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Book Reviews
Other Publications
Mitsubishi Electric Ireland Ltd (MEIR): Managing a Powershift in the Distribution Channel, European Case Clearing House
Professor. John Fahy
1996
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Sylvan Ireland, in Principles and Practice of Marketing, 3rd edition
Professor. John Fahy
2001
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Marketing capabilities and positioning strategy in higher education
Professor. John Fahy
2010
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Mitsubishi Ireland: The Launch of Black Diamond, European Case Clearing House
Professor. John Fahy
2001
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Marketing capabilities and positioning strategy in higher education
Professor. John Fahy
2010
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Does the growth of beards spell a challenge for the shaving industry
Professor. John Fahy
2014
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PEI: Developing a customer service strategy
Professor. John Fahy
2005
Dublin
ColourBooks Ltd
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Optimeyes: Revolutionising the Ophthalmics Industry in Ireland, European Case Clearing House"
Professor. John Fahy
1993
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