Biography

An award winning international researcher and teacher, John Fahy is Professor of Marketing at the University of Limerick and Adjunct Professor of Marketing at the University of Adelaide. He has a distinguished track record in the fields of marketing and business strategy and is particularly known for his work in the area of marketing resources and capabilities. Other current research interests include customer value, evolutionary perspectives on marketing and strategic decision making and his popular blog on these issues at www.johnfahy.net has attracted a large following.He is the author of over 100 articles on marketing and strategy and has been published in leading titles including Journal of Marketing, Journal of International Business Studies, Journal of Business Research, Journal of Marketing Management, European Journal of Marketing, International Business Review and Sloan Management Review. His best known work – a Journal of Marketing article on sustainable competitive advantage has been cited over 2,000 times. He is also the winner of several major international research awards such as the AMA Services Marketing Paper of the Year Award and the Chartered Institute of Marketing Best Paper Award at the Academy of Marketing Annual Conference. He is a former Executive Committee member of the European Academy of Marketing.Professor Fahy is also a renowned teacher with a particular expertise in working with MBA and executive groups and he was awarded the prestigious Shannon Consortium Teaching Excellence Award in 2012. His skills have been in demand around the world and he has taught in Australia, Japan, Hungary, Ireland, New Zealand, Singapore, Switzerland, United Kingdom and the United States. The focus of his executive work is on bridging the gap between academic insight and the commercial realities facing organisations and he has been extensively involved in both open and in-company programmes in Ireland and the UK. As part of this activity he is the author of several award winning business case studies and of two books including the best-selling Foundations of Marketing co-written with David Jobber which is now in its sixth edition. Professor Fahy holds a Masters Degree from Texas A&M University and a Doctorate from Trinity College. Outside of work his passions include family, music, sport, food and travel. For more details go to http://johnfahy.net/

Research Interests

Major research interests are in the areas of marketing strategy, customer value, consumer psychology and strategic decision making.

Professional Activities

Award

  • 2018 - Irish Academy of Management Best Paper Award (Marketing and Services Management Track)
  • 2012 - Shannon Consortium Regional Teaching Excellence Award
  • 2005 - Irish Academy of Management Best Doctoral Paper Award
  • 2003 - Marketing Institute Biennial Case Study Competition
  • 2002 - ECCH, National Case Writing Competition
  • 2001 - Marketing Institute Biennial Case Study Competition
  • 2001 - Chartered Institute of Marketing Best Paper Award
  • 1996 - Best Doctoral Paper Award
  • 1995 - Marketing Institute Biennial Case Study Competition
  • 1994 - Outstanding Author Award
  • 1993 - Best Doctoral Paper Award
  • 1993 - Services Marketing Paper of the Year
  • 1993 - Marketing Institute Biennial Case Study Competition
  • 1992 - Wayne DeLozier Award
  • 1988 - Rotary Foundation Graduate Scholarship

Committee

  • 1899 Irish Marketing Teachers Association,
  • 1899 Marketing Institute,
  • European Academy of Marketing ,

Other

  • Pioneered the use of Intranets to support course delivery

Research Collaborators

  • Jodie Conduit - Co-supervision of PhD - University of Adelaide -Australia
  • Rebecca Dolan - Joint Publication - University of Auckland -New Zealand
  • Werner Kunz - Funding Award - University of Massachusetts Boston -USA

Peer Reviewed Journals

2019

Social media engagement behavior: A framework for engaging customers through social media content

Dolan R.;Conduit J.;Frethey-Bentham C.;Fahy J.;Goodman S. (2019) Social media engagement behavior: A framework for engaging customers through social media content. European Journal Of Marketing :2213-2243

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2017

Social media: communication strategies, engagement and future research directions

Dolan R.;Conduit J.;Fahy J.;Goodman S. (2017) Social media: communication strategies, engagement and future research directions. International Journal Of Wine Business Research :2-19

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2016

Social media engagement behaviour: a uses and gratifications perspective

Dolan, R,Conduit, J,Fahy, J,Goodman, S (2016) Social media engagement behaviour: a uses and gratifications perspective. Journal Of Strategic Marketing :261-277

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2014

Brand experience in tourism in the Internet age

Foley, A,Fahy, J,Ivers, AM,McCabe, S (2014) Brand experience in tourism in the Internet age. Routledge Handbook Of Tourism Marketing :140-150

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2012

Evolving priorities in sponsorshop: From media management to network management

Annmarie Ryan and John Fahy (2012) Evolving priorities in sponsorshop: From media management to network management. Journal Of Marketing Management :1132-1158

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2011

Network resources and international performance of high tech SMEs

Kenny B.;Fahy J. (2011) Network resources and international performance of high tech SMEs. Journal Of Small Business And Enterprise Development :529-555

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2011

SMES' NETWORKING CAPABILITY AND INTERNATIONAL PERFORMANCE

Kenny, B,Fahy, J,Baxter, R,Woodside, AG (2011) SMES' NETWORKING CAPABILITY AND INTERNATIONAL PERFORMANCE. Interfirm Networks: Theory, Strategy, And Behavior :199-376

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2009

Seeing market orientation through a capabilities lens

Foley A.;Fahy J. (2009) Seeing market orientation through a capabilities lens. European Journal Of Marketing :13-20

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2006

Examining the link between international business networks and performance in international trade - A research agenda

Kenny B., Fahy J. (2006) Examining the link between international business networks and performance in international trade - A research agenda. International Journal Of Entrepreneurship And Innovation Management :495-507

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2006

Revisiting the First-Mover Advantage

Frawley, T; Fahy, J (2006) Revisiting the First-Mover Advantage. The Irish Journal Of Management :273-295

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2006

What is a Marketing Resource? A Response to Gibbert, Golfeto and Zerbini

Fahy, J; Hooley, G; Greenley, G; Cadogan, J (2006) What is a Marketing Resource? A Response to Gibbert, Golfeto and Zerbini. Journal Of Business Research :152-154

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2005

Revisiting the First Mover Advantage Theory: A Resource-Based Perspective

Frawley, T; Fahy, J (2005) Revisiting the First Mover Advantage Theory: A Resource-Based Perspective. Irish Journal Of Management :273-295

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2005

Market Orientation: A Study in the Irish Context

Moloney, S; Fahy, J; McAleer, S (2005) Market Orientation: A Study in the Irish Context. Irish Journal Of Management :41-60

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2005

The performance impact of marketing resources

Hooley, GJ; Greenley, GE; Cadogan, JW; Fahy, J (2005) The performance impact of marketing resources. Journal Of Business Research :18-27

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2004

Towards a further understanding of the development of market orientation in the firm: A conceptual framework based on the market-sensing capability

Foley A.;Fahy J. (2004) Towards a further understanding of the development of market orientation in the firm: A conceptual framework based on the market-sensing capability. Journal Of Strategic Marketing :219-230

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2004

Towards a further understanding of the development of market orientation in the firm: A conceptual framework based on the market sensing capability

Foley, A; Fahy, J (2004) Towards a further understanding of the development of market orientation in the firm: A conceptual framework based on the market sensing capability. Journal Of Strategic Marketing :219-229

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2004

A cross cultural analysis of the geographical knowledge of u.s., irish, israeli, mexican, and south korean business school students

Hise R.;Shin J.;Davidow M.;Fahy J.;Solano-Mendez R.;Troy L. (2004) A cross cultural analysis of the geographical knowledge of u.s., irish, israeli, mexican, and south korean business school students. Journal Of Teaching In International Business :7-26

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2004

A cross-cultural analysis of the geographic knowledge of US, Irish, Israeli, Mexican and South Korean business school students

Hise, RT; Shin, J-K; Davidow, M; Fahy, J; Solano-Mendez, R; Troy, L (2004) A cross-cultural analysis of the geographic knowledge of US, Irish, Israeli, Mexican and South Korean business school students. Journal Of Teaching In International Business :7-26

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2004

Competitive advantage through sponsorship: A conceptual model and research propositions

Fahy, J; Farrelly, F; Quester, P (2004) Competitive advantage through sponsorship: A conceptual model and research propositions. European Journal Of Marketing

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2004

Incongruity between expression and experience: The role of imagery in supporting the positioning of a tourism destination brand

Foley, A; Fahy, J (2004) Incongruity between expression and experience: The role of imagery in supporting the positioning of a tourism destination brand. Journal Of Brand Management :209-217

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2003

A relationship marketing perspective on the sponsorship of the Arts in Ireland: A Galway arts festival-Nortel Networks case study

Ryan, A; Fahy, J (2003) A relationship marketing perspective on the sponsorship of the Arts in Ireland: A Galway arts festival-Nortel Networks case study. Irish Marketing Review :31-42

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2003

Privatisation and sustainable competitive advantage in the emerging economies of Central Europe

Fahy, J; Hooley, G; Beracs, J; Fonfara, K; Gabrijan, V (2003) Privatisation and sustainable competitive advantage in the emerging economies of Central Europe. Management International Review :407-428

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2003

Market orientation in the service sector of the transition economies of Central Europe

Hooley, G; Fahy, J; Greenley, G; Beracs, J; Fonfara, K; Snoj, B (2003) Market orientation in the service sector of the transition economies of Central Europe. European Journal Of Marketing :86-106

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2002

Sustainable competitive advantage in electronic business: Towards a contingency perspective on the resource-based view

Fahy J.;Hooley G. (2002) Sustainable competitive advantage in electronic business: Towards a contingency perspective on the resource-based view. Journal Of Strategic Marketing :241-253

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2002

A resource-based analysis of sustainable competitive advantage in a global environment

Fahy J. (2002) A resource-based analysis of sustainable competitive advantage in a global environment. International Business Review :57-77

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2002

Is the Internet dumbing down marketing

O'Callaghan, D; Fahy, J (2002) Is the Internet dumbing down marketing. Irish Marketing Review :59-70

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2001

Market-Focused resources, competitive positioning and firm performance

Hooley, G; Greenley, G; Fahy, J; Cadogan, J (2001) Market-Focused resources, competitive positioning and firm performance. J. Marketing Management :503-520

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2000

The development and impact of marketing capabilities in Central Europe

Fahy, J; Hooley, G; Cox, T; Beracs, J; Fonfara, K; Snoj, B (2000) The development and impact of marketing capabilities in Central Europe. Journal Of International Business Studies :63-81

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2000

Market orientation in the transition economies of central Europe: Tests of the Narver and Slater market orientation scales

Hooley, G; Cox, T; Fahy, J; Shipley, D; Beracs, J; Fonfara, K; Snoj, B (2000) Market orientation in the transition economies of central Europe: Tests of the Narver and Slater market orientation scales. Journal Of Business Research :273-285

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2000

The resource-based view of the firm: Some stumbling-blocks on the road to understanding sustainable competitive advantage

Fahy J. (2000) The resource-based view of the firm: Some stumbling-blocks on the road to understanding sustainable competitive advantage. European Industrial Training :94-104

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1999

Strategic Marketing and the Resource-Based View of the Firm

Fahy, J; Smithee, A (1999) Strategic Marketing and the Resource-Based View of the Firm. Academy Of Marketing Science Review

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1999

Marketing Capabilities and Firm Performance: A Hierarchical Model

Hooley, G; Fahy, J; Cox, T; Beracs, J; Fonfara, K; Snoj, B (1999) Marketing Capabilities and Firm Performance: A Hierarchical Model. J. Market-Focused Management :259-278

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1998

Improving response rates in cross-cultural mail surveys

Fahy, J. (1998) Improving response rates in cross-cultural mail surveys. Industrial Marketing Management :459-467

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1998

Motives and Experiences of IJV Partners in Hungary,

Fahy, J; Shipley, D; Egan,C ;Neale, B (1998) Motives and Experiences of IJV Partners in Hungary,. J. Business And Industrial Marketing :155-163

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1998

Postmodern marketing

Fahy, J. (1998) Postmodern marketing. Journal Of Marketing :121-123

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1998

Resources and Global Competitive Advantage: A Study of the Automotive Components Industry in Ireland

Fahy, J (1998) Resources and Global Competitive Advantage: A Study of the Automotive Components Industry in Ireland. Irish Marketing Review :3-14

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1998

Accountants Behaving Badly: A Marketing Perspective

McHugh, G; Fahy, J; Butler, P (1998) Accountants Behaving Badly: A Marketing Perspective. Irish Marketing Review :19-26

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1998

International Joint Ventures and Greenfield Investments: A Comparative Study of Approaches, Strategies and Performance in Hungary

Hooley, G; Beracs, J; Cox, T; Fahy, J; Svetla Marinova, S (1998) International Joint Ventures and Greenfield Investments: A Comparative Study of Approaches, Strategies and Performance in Hungary. Research In Marketing :87-122

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1996

Foreign direct investment in Hungary: Resource acquisition and domestic competitive advantage

Hooley, G., Cox, T., Shipley, D., Fahy, J., Beracs, J., Kolos, K. (1996) Foreign direct investment in Hungary: Resource acquisition and domestic competitive advantage. Journal Of International Business Studies :683-709

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1996

Competitive Advantage in International Services: A Resource-Based View

Fahy, J (1996) Competitive Advantage in International Services: A Resource-Based View. International Studies In Organisation And Management :24-37

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1995

Perceptions of Agency Executives on Dimensions of Press Advertising Effectiveness

Shipley, D; Fahy, J; Egan, C; Haugen, T (1995) Perceptions of Agency Executives on Dimensions of Press Advertising Effectiveness. J. Marketing Communications :91-104

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1995

Advertising Sensitive Products

Fahy, J; Smart,D; Pride, W; Ferrell, OC (1995) Advertising Sensitive Products. International Journal Of Advertising :231-243

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1995

Reassessing the Japanese distribution system

Fahy, J., Taguchi, F. (1995) Reassessing the Japanese distribution system. Sloan Management Review :49-61

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1994

Learning From the Currency Crisis of 1992

Fahy, J (1994) Learning From the Currency Crisis of 1992. Irish Marketing Review :83-91

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1994

Japan's New Look Distribution Systems

Fahy, J; Taguchi, F (1994) Japan's New Look Distribution Systems. Senshu Business Review :95-127

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1994

Investment Justification in CIM

Michiharu, S; Fahy, J (1994) Investment Justification in CIM. Research On Accounting :37-65

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1993

How Service Companies Can Attain a Sustainable Competitive Advantage

Fahy, J (1993) How Service Companies Can Attain a Sustainable Competitive Advantage. Irish Marketing Review :29-37

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1993

Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions

Bharadwaj, S. G., Varadarajan, P. R., Fahy, J. (1993) Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions. Journal Of Marketing :83-99

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1993

An Analysis of Competition in the New Europe

Fahy, J (1993) An Analysis of Competition in the New Europe. European Journal Of Marketing :42-53

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Books

2019

Foundations of Marketing 6th edition

John Fahy and David Jobber (2019) Foundations of Marketing 6th edition. London : McGraw-Hill

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2015

Foundations of Marketing, 5th edition

John Fahy and David Jobber (2015) Foundations of Marketing, 5th edition. Maidenhead, UK : McGraw-Hill

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2012

Foundations of Marketing, 4th edition

John Fahy & David Jobber (2012) Foundations of Marketing, 4th edition. London, UK : McGraw-Hill

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2009

Foundations of Marketing, 3rd edition

Fahy, J; Jobber, D (2009) Foundations of Marketing, 3rd edition. London, England : McGraw-Hill

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2006

Foundations of Marketing, 2nd edition

Fahy, J; Jobber, D (2006) Foundations of Marketing, 2nd edition. Maidenhead, UK : McGraw-Hill

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2003

Foundations of Marketing

Jobber, D; Fahy, J (2003) Foundations of Marketing. London : McGraw-Hill

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2001

The Role of Resources in Global Competition

Fahy, J (2001) The Role of Resources in Global Competition. London : Routledge

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Book Chapters

2017

Contemporary Issues in Social Media Marketing

Rebecca Dolan, Jodie Conduit and John Fahy (2017) Contemporary Issues in Social Media Marketing. London : Routledge Creating, contributing and consuming behaviour: How rational and effective appeals in social media facilitate engagement

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2016

The case for altruism in eWoM motivations

Killian M.;Fahy J.;O’Loughlin D. (2016) The case for altruism in eWoM motivations. Making a Difference Through Marketing: A Quest for Diverse Perspectives :129-142

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2014

Brand experience in tourism in the Internet age

Anthony Foley, John Fahy and Ann-Marie Ivers (2014) Brand experience in tourism in the Internet age. London : Routledge The Handbook of Tourism Marketing :140-150

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2012

The Customer Value Proposition

John Fahy (2012) The Customer Value Proposition. USA : Walker Publications Best Practices in Successful Business: A Collection of Tutorials :78-87

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2011

Converging themes: Networks, international performance and the telecoms sector

Breda Kenny and John Fahy (2011) Converging themes: Networks, international performance and the telecoms sector. UK : Palgrave-McMillan Firm-Level Internationalisation, Regionalism and Globalism :263-291

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2011

SME's Networking Capability and Financial Performance

Breda Kenny and John Fahy (2011) SME's Networking Capability and Financial Performance. USA : Emerald Publishing Inter-Firm Networks: Advances in Business Marketing and Purchasing, Vol. 17 :199-376

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2000

Foreign Direct Investment, Economic Transition and the Impact on Marketing Practice in Slovenia

Fahy, J; Hooley,G; Cox, T; Snoj, B (2000) Foreign Direct Investment, Economic Transition and the Impact on Marketing Practice in Slovenia. International Business: Emerging Issues and Emerging Markets :221-237

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2000

Japan's Second Distribution Revolution: The Penetration of Global Retail Formats

Fahy, J; Taguchi, F (2000) Japan's Second Distribution Revolution: The Penetration of Global Retail Formats. Japanese Distribution Strategy :298-309

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1998

The Role of Resources in Global Competition

Fahy, J (1998) The Role of Resources in Global Competition. Internationalisation: Process, Context and Markets :122-135

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1998

The Challenges of International Marketing

Fahy, J (1998) The Challenges of International Marketing. The CIM Handbook of Strategic Marketing :194-208

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1995

Pricing in International Markets: A European Experience

Fahy, J (1995) Pricing in International Markets: A European Experience. International Lecture Series: Principles of Marketing, 4th edition :83-93

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1994

The Marketing Environment

Murray, JA; Fahy, J (1994) The Marketing Environment. The European Business Environment :183-198

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Edited Books

This author has not written any publications of this type yet.

Other Journals

2013

The role of tie strength, relational capability and trust in the international performance of high-tech SMEs

Breda Kenny and John Fahy (2013) The role of tie strength, relational capability and trust in the international performance of high-tech SMEs. The Industrial Marketing and Purchasing (IMP) Journal :188-203

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2010

Surecon Network Solutions Ltd: In a World of Pots and Pans!

Breda Kenny and John Fahy (2010) Surecon Network Solutions Ltd: In a World of Pots and Pans!. Irish Business Journal Case Study Edition :46-54

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2000

Building an e-business strategy

Fahy, J (2000) Building an e-business strategy. Running Your Business :18-20

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1999

Getting the Right Perspective

Patrick Butler and John Fahy (1999) Getting the Right Perspective. Decision :44-46

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1995

Change in Japan May Signal Opportunity

Fahy, J; Taguchi, F (1995) Change in Japan May Signal Opportunity. Sunday Business Post :32-

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1995

Japanese Distribution: Worth a Second Look

Fahy, J (1995) Japanese Distribution: Worth a Second Look. Foresight Business Journal

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1994

Japanese Advertising Goes Back To Basics

Fahy, J (1994) Japanese Advertising Goes Back To Basics. Irish Marketing Journal :9-

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1994

Japanese Distribution: Are We Seeing Some Real Change

Fahy, J (1994) Japanese Distribution: Are We Seeing Some Real Change. The Marketing Institute News :8-9

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1994

Views From the East

Fahy, J (1994) Views From the East. Management :27-28

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1993

Emerging Opportunities in the Czech Republic

Fahy, J (1993) Emerging Opportunities in the Czech Republic. The Marketing Institute News :4-5

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1993

Export Opportunities in Japan

Fahy, J (1993) Export Opportunities in Japan. The Marketing Institute News :5-

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Conference Publications

2019

Irish Academy of Management

Killian, M., Fahy, J. and O'Loughlin, D. (2019) Irish Academy of Management .

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2019

Irish Academy of Management Annual Conference

Tara Frawley and John Fahy (2019) Irish Academy of Management Annual Conference.

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2019

British Academy of Management Annual Conference

Tara Frawley and John Fahy (2019) British Academy of Management Annual Conference.

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2018

American Marketing Association Winter Educators Conference

Michelle Killian, John Fahy, Deirdre O'Loughlin and Werner Kunz (2018) American Marketing Association Winter Educators Conference.

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2018

Irish Academy of Management Annual Conference

Tara Frawley and John Fahy (2018) Irish Academy of Management Annual Conference.

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2017

Recent Advances in Retailing and Consumer Science Conference

Killian, Michelle, Fahy, J. and O'Loughlin, D., Kunz, W. (2017) Recent Advances in Retailing and Consumer Science Conference.

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2015

Thought Leaders in Customer Engagement and Customer Relationship Management Conference

Rebecca Dolan, Jodie Conduit and John Fahy (2015) Thought Leaders in Customer Engagement and Customer Relationship Management Conference.

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2014

European Academy of Marketing Annual Conference

John Fahy and Robert Hamlin (2014) European Academy of Marketing Annual Conference.

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2014

ANZMAC Annual Conference

Rebecca Dolan, Jodie Conduit, John Fahy and Steve Goodman (2014) ANZMAC Annual Conference.

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2012

Marketing Education Group (MEG), Annual Conference Proceedings

Fahy, John,,Menakuru, S.,Ahmed, J.,Larvin, M.,Leeder, P. (2012) Marketing Education Group (MEG), Annual Conference Proceedings. British Journal of Surgery :352-360

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2010

Emerging Issues in Marketing, Marketing Education Group (MEG) Annual Conference Proceedings

David Shipley, John Fahy, Colin Egan and Tormod Haugen,Meyer, T.,Caplin, M. E.,Palmer, D. H.,Valle, J. W.,Larvin, M.,Waters, J. S.,Coxon, F.,Borbath, I.,Peeters, M.,Nagano, E.,Kato, H. (2010) Emerging Issues in Marketing, Marketing Education Group (MEG) Annual Conference Proceedings. European Journal of Cancer :871-880

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2009

AIB (UK & Ireland) 36th Annual Conference

Kenny, Breda and John Fahy (2009) AIB (UK & Ireland) 36th Annual Conference.

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2008

AIBUK Annual Conference

Kenny, Breda and John Fahy (2008) AIBUK Annual Conference.

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2007

American Marketing Association Winter Educators Conference: Creating Value through Marketing Experiences and Interactive Partnerships

Ryan, A; O'Malley, L; Fahy, J (2007) American Marketing Association Winter Educators Conference: Creating Value through Marketing Experiences and Interactive Partnerships.

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2006

The 4th Nordic Workshop on Relationship Dynamics, Nord2006

Ryan, Annmarie, Lisa O'Malley and John Fahy (2006) The 4th Nordic Workshop on Relationship Dynamics, Nord2006.

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2005

12th Biennial World Marketing Congress

Foley, Anthony; Fahy, John (2005) 12th Biennial World Marketing Congress.

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2005

Irish Academy of Management, 8th Annual Conference

Moloney, Sinead, John Fahy and Siobhan McAleer (2005) Irish Academy of Management, 8th Annual Conference.

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2005

Irish Academy of Management, 8th Annual Conference

Frawley, Tara and John Fahy (2005) Irish Academy of Management, 8th Annual Conference.

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2005

Academy of Marketing Annual Conference

Frawley, T Fahy, J (2005) Academy of Marketing Annual Conference. :*-*

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2005

Irish Academy of Management 8th Annual Conference

Frawley, T Fahy, J (2005) Irish Academy of Management 8th Annual Conference. :*-*

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2004

Irish Academy of Management Annual Conference

Moloney, Sinead, Fahy, John and McAleer, Siobhan (2004) Irish Academy of Management Annual Conference.

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2004

AIBUK Annual Conference

Kenny, Breda and Fahy, John (2004) AIBUK Annual Conference.

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2003

The Hot Topics in Marketing: 25th National Marketing Conference

Fahy, John (2003) The Hot Topics in Marketing: 25th National Marketing Conference. :*-*

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2003

British Academy of Management Annual Conference

Foley, Anthony and John Fahy (2003) British Academy of Management Annual Conference. :*-*

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2002

Academy of Marketing Annual Conference

Ryan, Annmarie and John Fahy (2002) Academy of Marketing Annual Conference. :*-*

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2002

Irish Academy of Management Annual Conference

Annmarie Ryan and John Fahy (2002) Irish Academy of Management Annual Conference. :*-*

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2001

Bridging Marketing Theory and Practice Proceedings of the ANZMAC Conference

Hooley, G. J., Greenley G. E., Cadogan, J. W., Muhlbacher, H. and Fahy John (2001) Bridging Marketing Theory and Practice Proceedings of the ANZMAC Conference. :67-*

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2001

The management of innovation within the Arts

Annmarie Ryan and John Fahy (2001) The management of innovation within the Arts. :*-*

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2001

Irish Academy of Management Annual Conference

Dympna O¿Callaghan and John Fahy (2001) Irish Academy of Management Annual Conference. :*-*

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2001

A Marketing Odyssey Academy of Marketing Annual Conference

Hooley, G.J., Greenley, G.E., Fahy, John and Cadogan, J.W (2001) A Marketing Odyssey Academy of Marketing Annual Conference. :45-*

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2000

Marketing in the New Millenium: 29th EMAC Conference Proceedings

Hooley, Graham, John Fahy, Tony Cox, Joszef Beracs, Krsyzstof Fonfara and Boris Snoj (2000) Marketing in the New Millenium: 29th EMAC Conference Proceedings. :*-*

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2000

UL Autumn Teaching Week

Fahy, John (2000) UL Autumn Teaching Week. :*-*

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2000

Irish Academy of Management Conference Proceedings

Fahy, John and Dermot Duff (2000) Irish Academy of Management Conference Proceedings. :210-211

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2000

Marketing in a Global Economy, The International Marketing Educators Conference

Fahy, John, Francis Farrelly and Pascale Quester (2000) Marketing in a Global Economy, The International Marketing Educators Conference. :125-131

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2000

Proceedings of the Australian & New Zealand Marketing Academy Conference

Farrelly, Francis, John Fahy and Pascale Quester (2000) Proceedings of the Australian & New Zealand Marketing Academy Conference. :327-332

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1999

Marketing and Competition in the Information Age: 28th EMAC Conference Proceedings

Cox, Tony, Graham Hooley, John Fahy, Krzystof Fonfara (1999) Marketing and Competition in the Information Age: 28th EMAC Conference Proceedings. :*-*

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1999

Marketing and Competition in the Information Age: 28th EMAC Conference Proceedings,

Fahy, John, Graham Hooley, Tony Cox, Jozsef Beracs, Krysztof Fonfara and Vladimir Gabrijan, (1999) Marketing and Competition in the Information Age: 28th EMAC Conference Proceedings,. :*-*

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1999

On Global Perspectives in Marketing for the 21st Century: Proceedings of the 9th World Marketing Congress

Cox, Tony, Graham Hooley, Krzysztof Fonfara and John Fahy (1999) On Global Perspectives in Marketing for the 21st Century: Proceedings of the 9th World Marketing Congress. :345-348

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1998

EMAC Proceedings of the 27th Conference

Hooley, Graham, Tony Cox, John Fahy, David Shipley, Jozsef Beracs, Krzystof Fonfara and Boris Snoj (1998) EMAC Proceedings of the 27th Conference. :479-498

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1998

Academy of Marketing Annual Conference Proceedings

Hooley, Graham, John Fahy, Tony Cox, Jozsef Beracs, Krzysztof Fonfara and Boris Snoj (1998) Academy of Marketing Annual Conference Proceedings. :292-299

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1998

Transformation of Global Firms and the Global Economy: Proceedings of the Annual Meeting of the Academy of International Business,

Fahy, John, Graham Hooley, Tony Cox, Krzysztof Fonfara, Jozsef Beracs and Boris Snoj (1998) Transformation of Global Firms and the Global Economy: Proceedings of the Annual Meeting of the Academy of International Business,. :*-*

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1998

International Business and Emerging Markets, Proceedings of the 25th Annual Conference

Fahy, John, Graham Hooley, Tony Cox and John Fahy (1998) International Business and Emerging Markets, Proceedings of the 25th Annual Conference. :189-203

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1998

Irish Academy of Management Inaugural Conference

Fahy, John (1998) Irish Academy of Management Inaugural Conference. :*-*

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1998

EMAC Proceedings of the 27th Conference

Cox, Tony, Graham Hooley, Gordon Greenley, John Fahy, Joszef Beracs, Krzysztof Fonfara and Boris Snoj (1998) EMAC Proceedings of the 27th Conference. :277-296

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1998

American Marketing Association/Japanese Marketing Association Special Conference on Japanese Distribution

Fahy, John and Fuyuki Taguchi (1998) American Marketing Association/Japanese Marketing Association Special Conference on Japanese Distribution. :*-*

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1996

International Business: Taking Stock and Moving Forward, Proceedings of the Annual Meeting of the UK Academy of International Business

Fahy, John (1996) International Business: Taking Stock and Moving Forward, Proceedings of the Annual Meeting of the UK Academy of International Business. :449-*

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1996

Academy of International Business Annual Conference Proceedings

Fahy, John (1996) Academy of International Business Annual Conference Proceedings. :*-*

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1994

Annual Meeting of the Academy of International Business

Fahy, John (1994) Annual Meeting of the Academy of International Business. :*-*

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1994

International Conference on the Globalisation of Services: Implications for Organisational Strategy

Fahy, John (1994) International Conference on the Globalisation of Services: Implications for Organisational Strategy. :*-*

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1993

Marketing Education Group (MEG) Annual Conference Proceedings

Fahy, John and David Shipley (1993) Marketing Education Group (MEG) Annual Conference Proceedings. :319-328

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1992

Marketing: Perspectives for the 1990s

Fahy, John (1992) Marketing: Perspectives for the 1990s. :362-365

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1992

Association for Global Business Conference Proceedings

Fahy, John (1992) Association for Global Business Conference Proceedings. :236-244

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1992

Developments in Marketing Science

Bharadwaj, Sundar G., John Fahy and P. Rajan Varadarajan (1992) Developments in Marketing Science. :*-*

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1990

Progress in Marketing Thought,

Fahy, John (1990) Progress in Marketing Thought,. :449-452

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1988

Academy of Marketing Annual Conference Proceedings

Cox, Tony, Graham Hooley, John Fahy, Jozsef Beracs, Krzysztof Fonfara and Boris Snoj,Larvin, M.,Lansdown, M. R.,McMahon, M. J.,Chalmer, A. G.,Turney, J. H.,Brownjohn, A. M. (1988) Academy of Marketing Annual Conference Proceedings. BMJ :140-145

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Conference Contributions

2015

Academy of Marketing Conference 2015

O'Malley L., Patterson, M., Lynch, L., Carroll, C., Lichrou, M., Ryan, A., Fahy, J. O'Loughlin, D., O'Connell, B. (2015) Academy of Marketing Conference 2015.

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Published Reports

2004

Marketing in the 21st Century: A Study of Practice and Performance in Ireland

John Fahy, Sinead Moloney & Siobhan McAteer (2004) Marketing in the 21st Century: A Study of Practice and Performance in Ireland. Limerick : UL?IMI Centre for Marketing Studies

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Editorials

This author has not written any publications of this type yet.

Book Reviews

2000

No Logo by Naomi Klien

Fahy, J (2000) No Logo by Naomi Klien. :115-117

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1998

Postmodern Marketing by Stephen Brown

John Fahy (1998) Postmodern Marketing by Stephen Brown. Journal of Marketing :121-123

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1993

The Outnation: A Search for the Soul of Japan by Jonathan Rauch

John Fahy (1993) The Outnation: A Search for the Soul of Japan by Jonathan Rauch. Management :51-51

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1991

Crowning the Customer by Fergal Quinn

John Fahy (1991) Crowning the Customer by Fergal Quinn. Irish Marketing Review :79-80

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Other Publications

2015

The customer value proposition

John Fahy (2015) The customer value proposition.

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2015

Six common marketing mistakes (and how to correct them)

John Fahy (2015) Six common marketing mistakes (and how to correct them).

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2015

Navigating the digital marketing minefield

John Fahy and John Caulfield (2015) Navigating the digital marketing minefield.

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2015

The impact of technology on business, work and education

John Fahy and John Herlihy (2015) The impact of technology on business, work and education.

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2014

Building strategy from the outside-in

John Fahy (2014) Building strategy from the outside-in.

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2014

Sex in Advertising

John Fahy (2014) Sex in Advertising.

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2014

Does the growth of beards spell a challenge for the shaving industry

John Fahy (2014) Does the growth of beards spell a challenge for the shaving industry.

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2013

The Aurthur's Day Controversy

John Fahy (2013) The Aurthur's Day Controversy.

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2013

The problem with opinion polls

John Fahy (2013) The problem with opinion polls .

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2013

Scanning customers at checkouts in order to target advertising

John Fahy (2013) Scanning customers at checkouts in order to target advertising.

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2013

Online data privacy

John Fahy (2013) Online data privacy.

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2013

The mind of the consumer

John Fahy (2013) The mind of the consumer.

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2013

The customer value proposition

John Fahy (2013) The customer value proposition.

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2013

The rebranding of Superquinn

John Fahy (2013) The rebranding of Superquinn.

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2013

The rise of own-brands in the Irish market

John Fahy (2013) The rise of own-brands in the Irish market.

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2012

The mind of the consumer

John Fahy (2012) The mind of the consumer .

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2012

Strategy from the outside-in

John Fahy (2012) Strategy from the outside-in.

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2012

Integrating live projects into the curriculum

John Fahy (2012) Integrating live projects into the curriculum.

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2011

The net works for social students

John Fahy (2011) The net works for social students . Sunday Times :14-14

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2011

Teaching with social media

John Fahy (2011) Teaching with social media.

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2011

Strategy from the Outside-In

John Fahy (2011) Strategy from the Outside-In .

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2010

Six common marketing mistakes (and how to correct them!)

John Fahy (2010) Six common marketing mistakes (and how to correct them!).

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2010

Marketing in Times of Recession

John Fahy (2010) Marketing in Times of Recession.

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2010

Marketing in Times of Recession

John Fahy (2010) Marketing in Times of Recession.

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2010

Effective marketing strategies for higher education

John Fahy (2010) Effective marketing strategies for higher education.

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2010

Marketing capabilities and positioning strategy in higher education

John Fahy (2010) Marketing capabilities and positioning strategy in higher education.

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2010

Marketing capabilities and positioning strategy in higher education

John Fahy (2010) Marketing capabilities and positioning strategy in higher education.

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2009

Business scholarship and the academic delusion

John Fahy (2009) Business scholarship and the academic delusion.

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2006

The unmanageable consumer

John Fahy (2006) The unmanageable consumer .

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2006

The test marketing of Guinness mid-strength

John Fahy (2006) The test marketing of Guinness mid-strength.

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2006

The resource-based view/marketing interface

John Fahy (2006) The resource-based view/marketing interface .

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2005

Sports Sponsorship goes Strictly Professional

John Fahy (2005) Sports Sponsorship goes Strictly Professional . Sunday Business Post :21-21

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2005

PEI: Developing a customer service strategy

John Fahy (2005) PEI: Developing a customer service strategy. Dublin : ColourBooks Ltd Cases in Marketing Management & Strategy Vol. 4 :1-25

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2004

Resources and Competitive Advantage

John Fahy (2004) Resources and Competitive Advantage.

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2003

Marketing in the 21st Century

John Fahy (2003) Marketing in the 21st Century.

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2001

Sylvan Ireland, in Principles and Practice of Marketing, 3rd edition

Fahy, J (2001) Sylvan Ireland, in Principles and Practice of Marketing, 3rd edition.

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2001

Mitsubishi Ireland: The Launch of Black Diamond, European Case Clearing House

Fahy, J (2001) Mitsubishi Ireland: The Launch of Black Diamond, European Case Clearing House.

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2000

Building an e-Business Strategy

Fahy, J (2000) Building an e-Business Strategy.

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2000

Business Opportunities on the Internet

Fahy, J (2000) Business Opportunities on the Internet.

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2000

No Logo by Naomi Klien

Fahy, J (2000) No Logo by Naomi Klien. :115-117

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2000

Successful ebusiness strategies

Fahy, J (2000) Successful ebusiness strategies.

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1999

Skills Requirements for the Future, Marketing Beyond 2000:

Fahy, J (1999) Skills Requirements for the Future, Marketing Beyond 2000:.

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1999

Future of Marketing

Fahy, J (1999) Future of Marketing.

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1999

Recent Developments in Marketing

Fahy, J (1999) Recent Developments in Marketing.

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1998

Postmodern Marketing by Stephen Brown

John Fahy (1998) Postmodern Marketing by Stephen Brown. Journal of Marketing :121-123

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1996

Branding for Competitive Advantage

John Fahy (1996) Branding for Competitive Advantage .

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1996

Mitsubishi Electric Ireland Ltd (MEIR): Managing a Powershift in the Distribution Channel, European Case Clearing House

Fahy, J (1996) Mitsubishi Electric Ireland Ltd (MEIR): Managing a Powershift in the Distribution Channel, European Case Clearing House.

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1993

Optimeyes: Revolutionising the Ophthalmics Industry in Ireland, European Case Clearing House"

Fahy, J (1993) Optimeyes: Revolutionising the Ophthalmics Industry in Ireland, European Case Clearing House".

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1993

The Outnation: A Search for the Soul of Japan by Jonathan Rauch

John Fahy (1993) The Outnation: A Search for the Soul of Japan by Jonathan Rauch. Management :51-51

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1991

Crowning the Customer by Fergal Quinn

John Fahy (1991) Crowning the Customer by Fergal Quinn. Irish Marketing Review :79-80

Read more