Biography

An award winning international researcher and teacher, John Fahy is Professor of Marketing at the University of Limerick and Adjunct Professor of Marketing at the University of Adelaide. He has a distinguished track record in the fields of marketing and business strategy and is particularly known for his work in the area of marketing resources and capabilities. Other current research interests include customer value, evolutionary perspectives on marketing and strategic decision making and his popular blog on these issues at www.johnfahy.net has attracted a large following.He is the author of over 100 articles on marketing and strategy and has been published in leading titles including Journal of Marketing, Journal of International Business Studies, Journal of Business Research, Journal of Marketing Management, European Journal of Marketing, International Business Review and Sloan Management Review. His best known work – a Journal of Marketing article on sustainable competitive advantage has been cited over 2,000 times. He is also the winner of several major international research awards such as the AMA Services Marketing Paper of the Year Award and the Chartered Institute of Marketing Best Paper Award at the Academy of Marketing Annual Conference. He is a former Executive Committee member of the European Academy of Marketing.Professor Fahy is also a renowned teacher with a particular expertise in working with MBA and executive groups and he was awarded the prestigious Shannon Consortium Teaching Excellence Award in 2012. His skills have been in demand around the world and he has taught in Australia, Japan, Hungary, Ireland, New Zealand, Singapore, Switzerland, United Kingdom and the United States. The focus of his executive work is on bridging the gap between academic insight and the commercial realities facing organisations and he has been extensively involved in both open and in-company programmes in Ireland and the UK. As part of this activity he is the author of several award winning business case studies and of two books including the best-selling Foundations of Marketing co-written with David Jobber which is now in its sixth edition. Professor Fahy holds a Masters Degree from Texas A&M University and a Doctorate from Trinity College. Outside of work his passions include family, music, sport, food and travel. For more details go to http://johnfahy.net/

Research Interests

Major research interests are in the areas of marketing strategy, customer value, consumer psychology and strategic decision making.

Professional Activities

Award

  • 2018 - Irish Academy of Management Best Paper Award (Marketing and Services Management Track)
  • 2012 - Shannon Consortium Regional Teaching Excellence Award
  • 2005 - Irish Academy of Management Best Doctoral Paper Award
  • 2003 - Marketing Institute Biennial Case Study Competition
  • 2002 - ECCH, National Case Writing Competition
  • 2001 - Marketing Institute Biennial Case Study Competition
  • 2001 - Chartered Institute of Marketing Best Paper Award
  • 1996 - Best Doctoral Paper Award
  • 1995 - Marketing Institute Biennial Case Study Competition
  • 1994 - Outstanding Author Award
  • 1993 - Best Doctoral Paper Award
  • 1993 - Marketing Institute Biennial Case Study Competition
  • 1993 - Services Marketing Paper of the Year
  • 1992 - Wayne DeLozier Award
  • 1988 - Rotary Foundation Graduate Scholarship

Committee

  • 1899 Irish Marketing Teachers Association,
  • 1899 Marketing Institute,
  • European Academy of Marketing ,

Other

  • Pioneered the use of Intranets to support course delivery

Research Collaborators

  • Jodie Conduit - Co-supervision of PhD - University of Adelaide -Australia
  • Rebecca Dolan - Joint Publication - University of Auckland -New Zealand
  • Werner Kunz - Funding Award - University of Massachusetts Boston -USA

Books

Foundations of Marketing 6th edition

Professor. John Fahy
2019
London
McGraw-Hill
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Foundations of Marketing, 5th edition

Professor. John Fahy
2015
Maidenhead, UK
McGraw-Hill
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Foundations of Marketing, 4th edition

Professor. John Fahy
2012
London, UK
McGraw-Hill
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Foundations of Marketing, 3rd edition

Professor. John Fahy
2009
London, England
McGraw-Hill
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Foundations of Marketing, 2nd edition

Professor. John Fahy
2006
Maidenhead, UK
McGraw-Hill
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The Role of Resources in Global Competition

Professor. John Fahy
2001
London
Routledge
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Foundations of Marketing

Professor. John Fahy
2003
London
McGraw-Hill
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Book Chapters

The Role of Resources in Global Competition

Professor. John Fahy
1998
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Contemporary Issues in Social Media Marketing

Professor. John Fahy
2017
London
Routledge
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The Challenges of International Marketing

Professor. John Fahy
1998
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Brand experience in tourism in the Internet age

Professor. John Fahy
2014
London
Routledge
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Foreign Direct Investment, Economic Transition and the Impact on Marketing Practice in Slovenia

Professor. John Fahy
2000
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Converging themes: Networks, international performance and the telecoms sector

Professor. John Fahy
2011
UK
Palgrave-McMillan
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Japan's Second Distribution Revolution: The Penetration of Global Retail Formats

Professor. John Fahy
2000
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SME's Networking Capability and Financial Performance

Professor. John Fahy
2011
USA
Emerald Publishing
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The case for altruism in eWoM motivations

Professor. John Fahy
2016
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The Customer Value Proposition

Professor. John Fahy
2012
USA
Walker Publications
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The Marketing Environment

Professor. John Fahy
1994
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Pricing in International Markets: A European Experience

Professor. John Fahy
1995
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Edited Books

This author has not written any publications of this type yet.

Peer Reviewed Journals

Accountants Behaving Badly: A Marketing Perspective

Professor. John Fahy
1998
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What is a Marketing Resource? A Response to Gibbert, Golfeto and Zerbini

Professor. John Fahy
2006
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Social media engagement behaviour: a uses and gratifications perspective

Professor. John Fahy
2016
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Network resources and international performance of high tech SMEs

Professor. John Fahy
2011
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Competitive advantage through sponsorship: A conceptual model and research propositions

Professor. John Fahy
2004
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Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions

Professor. John Fahy
1993
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Competitive Advantage in International Services: A Resource-Based View

Professor. John Fahy
1996
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Is the Internet dumbing down marketing

Professor. John Fahy
2002
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Strategic Marketing and the Resource-Based View of the Firm

Professor. John Fahy
1999
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Towards a further understanding of the development of market orientation in the firm: A conceptual framework based on the market sensing capability

Professor. John Fahy
2004
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Revisiting the First Mover Advantage Theory: A Resource-Based Perspective

Professor. John Fahy
2005
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Incongruity between expression and experience: The role of imagery in supporting the positioning of a tourism destination brand

Professor. John Fahy
2004
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Social media: communication strategies, engagement and future research directions

Professor. John Fahy
2017
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Perceptions of Agency Executives on Dimensions of Press Advertising Effectiveness

Professor. John Fahy
1995
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A relationship marketing perspective on the sponsorship of the Arts in Ireland: A Galway arts festival-Nortel Networks case study

Professor. John Fahy
2003
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Marketing Capabilities and Firm Performance: A Hierarchical Model

Professor. John Fahy
1999
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A resource-based analysis of sustainable competitive advantage in a global environment

Professor. John Fahy
2002
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Market Orientation: A Study in the Irish Context

Professor. John Fahy
2005
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Examining the link between international business networks and performance in international trade - A research agenda

Professor. John Fahy
2006
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Advertising Sensitive Products

Professor. John Fahy
1995
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How Service Companies Can Attain a Sustainable Competitive Advantage

Professor. John Fahy
1993
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International Joint Ventures and Greenfield Investments: A Comparative Study of Approaches, Strategies and Performance in Hungary

Professor. John Fahy
1998
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A cross cultural analysis of the geographical knowledge of u.s., irish, israeli, mexican, and south korean business school students

Professor. John Fahy
2004
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Revisiting the First-Mover Advantage

Professor. John Fahy
2006
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Foreign direct investment in Hungary: Resource acquisition and domestic competitive advantage

Professor. John Fahy
1996
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Reassessing the Japanese distribution system

Professor. John Fahy
1995
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Learning From the Currency Crisis of 1992

Professor. John Fahy
1994
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The resource-based view of the firm: Some stumbling-blocks on the road to understanding sustainable competitive advantage

Professor. John Fahy
2000
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A cross-cultural analysis of the geographic knowledge of US, Irish, Israeli, Mexican and South Korean business school students

Professor. John Fahy
2004
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Social media engagement behavior: A framework for engaging customers through social media content

Professor. John Fahy
2019
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The development and impact of marketing capabilities in Central Europe

Professor. John Fahy
2000
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Japan's New Look Distribution Systems

Professor. John Fahy
1994
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Market-Focused resources, competitive positioning and firm performance

Professor. John Fahy
2001
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Privatisation and sustainable competitive advantage in the emerging economies of Central Europe

Professor. John Fahy
2003
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SMES' NETWORKING CAPABILITY AND INTERNATIONAL PERFORMANCE

Professor. John Fahy
2011
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Seeing market orientation through a capabilities lens

Professor. John Fahy
2009
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Improving response rates in cross-cultural mail surveys

Professor. John Fahy
1998
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Investment Justification in CIM

Professor. John Fahy
1994
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Market orientation in the transition economies of central Europe: Tests of the Narver and Slater market orientation scales

Professor. John Fahy
2000
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Towards a further understanding of the development of market orientation in the firm: A conceptual framework based on the market-sensing capability

Professor. John Fahy
2004
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Evolving priorities in sponsorshop: From media management to network management

Professor. John Fahy
2012
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Market orientation in the service sector of the transition economies of Central Europe

Professor. John Fahy
2003
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Motives and Experiences of IJV Partners in Hungary,

Professor. John Fahy
1998
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Resources and Global Competitive Advantage: A Study of the Automotive Components Industry in Ireland

Professor. John Fahy
1998
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The performance impact of marketing resources

Professor. John Fahy
2005
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Sustainable competitive advantage in electronic business: Towards a contingency perspective on the resource-based view

Professor. John Fahy
2002
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Brand experience in tourism in the Internet age

Professor. John Fahy
2014
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An Analysis of Competition in the New Europe

Professor. John Fahy
1993
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Postmodern marketing

Professor. John Fahy
1998
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Other Journals

Building an e-business strategy

Professor. John Fahy
2000
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The role of tie strength, relational capability and trust in the international performance of high-tech SMEs

Professor. John Fahy
2013
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Japanese Distribution: Worth a Second Look

Professor. John Fahy
1995
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Surecon Network Solutions Ltd: In a World of Pots and Pans!

Professor. John Fahy
2010
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Emerging Opportunities in the Czech Republic

Professor. John Fahy
1993
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Getting the Right Perspective

Professor. John Fahy
1999
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Export Opportunities in Japan

Professor. John Fahy
1993
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Japanese Advertising Goes Back To Basics

Professor. John Fahy
1994
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Japanese Distribution: Are We Seeing Some Real Change

Professor. John Fahy
1994
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Views From the East

Professor. John Fahy
1994
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Change in Japan May Signal Opportunity

Professor. John Fahy
1995
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Conference Publications

Thought Leaders in Customer Engagement and Customer Relationship Management Conference

Professor. John Fahy
2015
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AIBUK Annual Conference

Professor. John Fahy
2004
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International Conference on the Globalisation of Services: Implications for Organisational Strategy

Professor. John Fahy
1994
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Association for Global Business Conference Proceedings

Professor. John Fahy
1992
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Marketing Education Group (MEG) Annual Conference Proceedings

Professor. John Fahy
1993
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Marketing in the New Millenium: 29th EMAC Conference Proceedings

Professor. John Fahy
2000
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Irish Academy of Management

Dr. Deirdre O'Loughlin
Professor. John Fahy
2019
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ANZMAC Annual Conference

Professor. John Fahy
2014
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Irish Academy of Management, 8th Annual Conference

Professor. John Fahy
2005
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Irish Academy of Management Inaugural Conference

Professor. John Fahy
1998
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EMAC Proceedings of the 27th Conference

Professor. John Fahy
1998
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Marketing Education Group (MEG), Annual Conference Proceedings

Professor. John Fahy
2012
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Irish Academy of Management Conference Proceedings

Professor. John Fahy
2000
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Recent Advances in Retailing and Consumer Science Conference

Dr. Deirdre O'Loughlin
Professor. John Fahy
2017
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European Academy of Marketing Annual Conference

Professor. John Fahy
2014
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Irish Academy of Management, 8th Annual Conference

Professor. John Fahy
2005
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American Marketing Association/Japanese Marketing Association Special Conference on Japanese Distribution

Professor. John Fahy
1998
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Transformation of Global Firms and the Global Economy: Proceedings of the Annual Meeting of the Academy of International Business,

Professor. John Fahy
1998
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International Business: Taking Stock and Moving Forward, Proceedings of the Annual Meeting of the UK Academy of International Business

Professor. John Fahy
1996
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Marketing in a Global Economy, The International Marketing Educators Conference

Professor. John Fahy
2000
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American Marketing Association Winter Educators Conference: Creating Value through Marketing Experiences and Interactive Partnerships

Professor. John Fahy
Dr. Annmarie Ryan
Prof. Lisa O'Malley
2007
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AIB (UK & Ireland) 36th Annual Conference

Professor. John Fahy
2009
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Academy of Marketing Annual Conference

Professor. John Fahy
2005
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UL Autumn Teaching Week

Professor. John Fahy
2000
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Marketing and Competition in the Information Age: 28th EMAC Conference Proceedings

Professor. John Fahy
1999
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Academy of Marketing Annual Conference Proceedings

Professor. John Fahy
1988
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Proceedings of the Australian & New Zealand Marketing Academy Conference

Professor. John Fahy
2000
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American Marketing Association Winter Educators Conference

Professor. John Fahy
2018
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AIBUK Annual Conference

Professor. John Fahy
2008
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Irish Academy of Management 8th Annual Conference

Professor. John Fahy
2005
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The management of innovation within the Arts

Professor. John Fahy
2001
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Marketing and Competition in the Information Age: 28th EMAC Conference Proceedings,

Professor. John Fahy
1999
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Academy of Marketing Annual Conference Proceedings

Professor. John Fahy
1998
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A Marketing Odyssey Academy of Marketing Annual Conference

Professor. John Fahy
2001
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Irish Academy of Management Annual Conference

Professor. John Fahy
2018
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The 4th Nordic Workshop on Relationship Dynamics, Nord2006

Professor. John Fahy
2006
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Marketing: Perspectives for the 1990s

Professor. John Fahy
1992
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Irish Academy of Management Annual Conference

Professor. John Fahy
2001
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On Global Perspectives in Marketing for the 21st Century: Proceedings of the 9th World Marketing Congress

Professor. John Fahy
1999
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Academy of International Business Annual Conference Proceedings

Professor. John Fahy
1996
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Bridging Marketing Theory and Practice Proceedings of the ANZMAC Conference

Professor. John Fahy
2001
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Irish Academy of Management Annual Conference

Professor. John Fahy
2019
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12th Biennial World Marketing Congress

Professor. John Fahy
2005
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The Hot Topics in Marketing: 25th National Marketing Conference

Professor. John Fahy
2003
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Irish Academy of Management Annual Conference

Professor. John Fahy
2002
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Developments in Marketing Science

Professor. John Fahy
1992
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International Business and Emerging Markets, Proceedings of the 25th Annual Conference

Professor. John Fahy
1998
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Academy of Marketing Annual Conference

Professor. John Fahy
2002
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British Academy of Management Annual Conference

Professor. John Fahy
2019
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Irish Academy of Management Annual Conference

Professor. John Fahy
2004
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Annual Meeting of the Academy of International Business

Professor. John Fahy
1994
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Progress in Marketing Thought,

Professor. John Fahy
1990
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Emerging Issues in Marketing, Marketing Education Group (MEG) Annual Conference Proceedings

Professor. John Fahy
2010
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EMAC Proceedings of the 27th Conference

Professor. John Fahy
1998
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British Academy of Management Annual Conference

Professor. John Fahy
2003
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Conference Contributions

Academy of Marketing Conference 2015

Dr. Deirdre O'Loughlin
Professor. John Fahy
Prof. Lisa O'Malley
2015
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Published Reports

Marketing in the 21st Century: A Study of Practice and Performance in Ireland

Professor. John Fahy
2004
Limerick
UL?IMI Centre for Marketing Studies
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Editorials

This author has not written any publications of this type yet.

Book Reviews

Crowning the Customer by Fergal Quinn

Professor. John Fahy
1991
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The Outnation: A Search for the Soul of Japan by Jonathan Rauch

Professor. John Fahy
1993
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Postmodern Marketing by Stephen Brown

Professor. John Fahy
1998
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No Logo by Naomi Klien

Professor. John Fahy
2000
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Other Publications

The rebranding of Superquinn

Professor. John Fahy
2013
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The mind of the consumer

Professor. John Fahy
2012
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Marketing in Times of Recession

Professor. John Fahy
2010
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Sports Sponsorship goes Strictly Professional

Professor. John Fahy
2005
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No Logo by Naomi Klien

Professor. John Fahy
2000
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Mitsubishi Electric Ireland Ltd (MEIR): Managing a Powershift in the Distribution Channel, European Case Clearing House

Professor. John Fahy
1996
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The customer value proposition

Professor. John Fahy
2015
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The rise of own-brands in the Irish market

Professor. John Fahy
2013
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Strategy from the outside-in

Professor. John Fahy
2012
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Effective marketing strategies for higher education

Professor. John Fahy
2010
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Resources and Competitive Advantage

Professor. John Fahy
2004
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Successful ebusiness strategies

Professor. John Fahy
2000
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Sylvan Ireland, in Principles and Practice of Marketing, 3rd edition

Professor. John Fahy
2001
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Six common marketing mistakes (and how to correct them)

Professor. John Fahy
2015
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The Aurthur's Day Controversy

Professor. John Fahy
2013
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Integrating live projects into the curriculum

Professor. John Fahy
2012
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Marketing capabilities and positioning strategy in higher education

Professor. John Fahy
2010
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Marketing in the 21st Century

Professor. John Fahy
2003
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Building an e-Business Strategy

Professor. John Fahy
2000
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Mitsubishi Ireland: The Launch of Black Diamond, European Case Clearing House

Professor. John Fahy
2001
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Navigating the digital marketing minefield

Professor. John Fahy
2015
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The problem with opinion polls

Professor. John Fahy
2013
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Teaching with social media

Professor. John Fahy
2011
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Marketing capabilities and positioning strategy in higher education

Professor. John Fahy
2010
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Branding for Competitive Advantage

Professor. John Fahy
1996
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Skills Requirements for the Future, Marketing Beyond 2000:

Professor. John Fahy
1999
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The impact of technology on business, work and education

Professor. John Fahy
2015
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Scanning customers at checkouts in order to target advertising

Professor. John Fahy
2013
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Strategy from the Outside-In

Professor. John Fahy
2011
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Business scholarship and the academic delusion

Professor. John Fahy
2009
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Crowning the Customer by Fergal Quinn

Professor. John Fahy
1991
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Future of Marketing

Professor. John Fahy
1999
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Does the growth of beards spell a challenge for the shaving industry

Professor. John Fahy
2014
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Online data privacy

Professor. John Fahy
2013
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The net works for social students

Professor. John Fahy
2011
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The unmanageable consumer

Professor. John Fahy
2006
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The Outnation: A Search for the Soul of Japan by Jonathan Rauch

Professor. John Fahy
1993
Read more

Recent Developments in Marketing

Professor. John Fahy
1999
Read more

The mind of the consumer

Professor. John Fahy
2013
Read more

Building strategy from the outside-in

Professor. John Fahy
2014
Read more

Six common marketing mistakes (and how to correct them!)

Professor. John Fahy
2010
Read more

The test marketing of Guinness mid-strength

Professor. John Fahy
2006
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Postmodern Marketing by Stephen Brown

Professor. John Fahy
1998
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Business Opportunities on the Internet

Professor. John Fahy
2000
Read more

The customer value proposition

Professor. John Fahy
2013
Read more

Sex in Advertising

Professor. John Fahy
2014
Read more

Marketing in Times of Recession

Professor. John Fahy
2010
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The resource-based view/marketing interface

Professor. John Fahy
2006
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PEI: Developing a customer service strategy

Professor. John Fahy
2005
Dublin
ColourBooks Ltd
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Optimeyes: Revolutionising the Ophthalmics Industry in Ireland, European Case Clearing House"

Professor. John Fahy
1993
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