Professor. John Fahy
Biography
An award winning international researcher and teacher, John Fahy is Professor of Marketing at the University of Limerick and Adjunct Professor of Marketing at the University of Adelaide. He has a distinguished track record in the fields of marketing and business strategy and is particularly known for his work in the area of marketing resources and capabilities. Other current research interests include customer value, evolutionary perspectives on marketing and strategic decision making and his popular blog on these issues at www.johnfahy.net has attracted a large following.He is the author of over 100 articles on marketing and strategy and has been published in leading titles including Journal of Marketing, Journal of International Business Studies, Journal of Business Research, Journal of Marketing Management, European Journal of Marketing, International Business Review and Sloan Management Review. His best known work – a Journal of Marketing article on sustainable competitive advantage has been cited over 2,000 times. He is also the winner of several major international research awards such as the AMA Services Marketing Paper of the Year Award and the Chartered Institute of Marketing Best Paper Award at the Academy of Marketing Annual Conference. He is a former Executive Committee member of the European Academy of Marketing.Professor Fahy is also a renowned teacher with a particular expertise in working with MBA and executive groups and he was awarded the prestigious Shannon Consortium Teaching Excellence Award in 2012. His skills have been in demand around the world and he has taught in Australia, Japan, Hungary, Ireland, New Zealand, Singapore, Switzerland, United Kingdom and the United States. The focus of his executive work is on bridging the gap between academic insight and the commercial realities facing organisations and he has been extensively involved in both open and in-company programmes in Ireland and the UK. As part of this activity he is the author of several award winning business case studies and of two books including the best-selling Foundations of Marketing co-written with David Jobber which is now in its sixth edition. Professor Fahy holds a Masters Degree from Texas A&M University and a Doctorate from Trinity College. Outside of work his passions include family, music, sport, food and travel. For more details go to http://johnfahy.net/Research Interests
Major research interests are in the areas of marketing strategy, customer value, consumer psychology and strategic decision making.Professional Activities
Award
- 2018 - Irish Academy of Management Best Paper Award (Marketing and Services Management Track)
- 2012 - Shannon Consortium Regional Teaching Excellence Award
- 2005 - Irish Academy of Management Best Doctoral Paper Award
- 2003 - Marketing Institute Biennial Case Study Competition
- 2002 - ECCH, National Case Writing Competition
- 2001 - Marketing Institute Biennial Case Study Competition
- 2001 - Chartered Institute of Marketing Best Paper Award
- 1996 - Best Doctoral Paper Award
- 1995 - Marketing Institute Biennial Case Study Competition
- 1994 - Outstanding Author Award
- 1993 - Best Doctoral Paper Award
- 1993 - Services Marketing Paper of the Year
- 1993 - Marketing Institute Biennial Case Study Competition
- 1992 - Wayne DeLozier Award
- 1988 - Rotary Foundation Graduate Scholarship
Committee
- 1899 Irish Marketing Teachers Association,
- 1899 Marketing Institute,
- European Academy of Marketing ,
Other
- Pioneered the use of Intranets to support course delivery
Research Collaborators
- Jodie Conduit - Co-supervision of PhD - University of Adelaide -Australia
- Rebecca Dolan - Joint Publication - University of Auckland -New Zealand
- Werner Kunz - Funding Award - University of Massachusetts Boston -USA
Peer Reviewed Journals
Social media engagement behavior: A framework for engaging customers through social media content
Dolan R.;Conduit J.;Frethey-Bentham C.;Fahy J.;Goodman S. (2019) Social media engagement behavior: A framework for engaging customers through social media content. European Journal Of Marketing :2213-2243
Read more
Brand experience in tourism in the Internet age
Foley, A,Fahy, J,Ivers, AM,McCabe, S (2014) Brand experience in tourism in the Internet age. Routledge Handbook Of Tourism Marketing :140-150
Read moreEvolving priorities in sponsorshop: From media management to network management
Annmarie Ryan and John Fahy (2012) Evolving priorities in sponsorshop: From media management to network management. Journal Of Marketing Management :1132-1158
Read moreRevisiting the First-Mover Advantage
Frawley, T; Fahy, J (2006) Revisiting the First-Mover Advantage. The Irish Journal Of Management :273-295
Read moreWhat is a Marketing Resource? A Response to Gibbert, Golfeto and Zerbini
Fahy, J; Hooley, G; Greenley, G; Cadogan, J (2006) What is a Marketing Resource? A Response to Gibbert, Golfeto and Zerbini. Journal Of Business Research :152-154
Read moreExamining the link between international business networks and performance in international trade - A research agenda
Kenny B., Fahy J. (2006) Examining the link between international business networks and performance in international trade - A research agenda. International Journal Of Entrepreneurship And Innovation Management :495-507
Read moreRevisiting the First Mover Advantage Theory: A Resource-Based Perspective
Frawley, T; Fahy, J (2005) Revisiting the First Mover Advantage Theory: A Resource-Based Perspective. Irish Journal Of Management :273-295
Read moreMarket Orientation: A Study in the Irish Context
Moloney, S; Fahy, J; McAleer, S (2005) Market Orientation: A Study in the Irish Context. Irish Journal Of Management :41-60
Read moreTowards a further understanding of the development of market orientation in the firm: A conceptual framework based on the market-sensing capability
Foley A.;Fahy J. (2004) Towards a further understanding of the development of market orientation in the firm: A conceptual framework based on the market-sensing capability. Journal Of Strategic Marketing :219-230
Read more
Towards a further understanding of the development of market orientation in the firm: A conceptual framework based on the market sensing capability
Foley, A; Fahy, J (2004) Towards a further understanding of the development of market orientation in the firm: A conceptual framework based on the market sensing capability. Journal Of Strategic Marketing :219-229
Read moreA cross cultural analysis of the geographical knowledge of u.s., irish, israeli, mexican, and south korean business school students
Hise R.;Shin J.;Davidow M.;Fahy J.;Solano-Mendez R.;Troy L. (2004) A cross cultural analysis of the geographical knowledge of u.s., irish, israeli, mexican, and south korean business school students. Journal Of Teaching In International Business :7-26
Read more
A cross-cultural analysis of the geographic knowledge of US, Irish, Israeli, Mexican and South Korean business school students
Hise, RT; Shin, J-K; Davidow, M; Fahy, J; Solano-Mendez, R; Troy, L (2004) A cross-cultural analysis of the geographic knowledge of US, Irish, Israeli, Mexican and South Korean business school students. Journal Of Teaching In International Business :7-26
Read moreCompetitive advantage through sponsorship: A conceptual model and research propositions
Fahy, J; Farrelly, F; Quester, P (2004) Competitive advantage through sponsorship: A conceptual model and research propositions. European Journal Of Marketing
Read moreIncongruity between expression and experience: The role of imagery in supporting the positioning of a tourism destination brand
Foley, A; Fahy, J (2004) Incongruity between expression and experience: The role of imagery in supporting the positioning of a tourism destination brand. Journal Of Brand Management :209-217
Read moreMarket orientation in the service sector of the transition economies of Central Europe
Hooley, G; Fahy, J; Greenley, G; Beracs, J; Fonfara, K; Snoj, B (2003) Market orientation in the service sector of the transition economies of Central Europe. European Journal Of Marketing :86-106
Read moreA relationship marketing perspective on the sponsorship of the Arts in Ireland: A Galway arts festival-Nortel Networks case study
Ryan, A; Fahy, J (2003) A relationship marketing perspective on the sponsorship of the Arts in Ireland: A Galway arts festival-Nortel Networks case study. Irish Marketing Review :31-42
Read morePrivatisation and sustainable competitive advantage in the emerging economies of Central Europe
Fahy, J; Hooley, G; Beracs, J; Fonfara, K; Gabrijan, V (2003) Privatisation and sustainable competitive advantage in the emerging economies of Central Europe. Management International Review :407-428
Read moreSustainable competitive advantage in electronic business: Towards a contingency perspective on the resource-based view
Fahy J.;Hooley G. (2002) Sustainable competitive advantage in electronic business: Towards a contingency perspective on the resource-based view. Journal Of Strategic Marketing :241-253
Read more
Is the Internet dumbing down marketing
O'Callaghan, D; Fahy, J (2002) Is the Internet dumbing down marketing. Irish Marketing Review :59-70
Read moreMarket-Focused resources, competitive positioning and firm performance
Hooley, G; Greenley, G; Fahy, J; Cadogan, J (2001) Market-Focused resources, competitive positioning and firm performance. J. Marketing Management :503-520
Read moreMarket orientation in the transition economies of central Europe: Tests of the Narver and Slater market orientation scales
Hooley, G; Cox, T; Fahy, J; Shipley, D; Beracs, J; Fonfara, K; Snoj, B (2000) Market orientation in the transition economies of central Europe: Tests of the Narver and Slater market orientation scales. Journal Of Business Research :273-285
Read more
The resource-based view of the firm: Some stumbling-blocks on the road to understanding sustainable competitive advantage
Fahy J. (2000) The resource-based view of the firm: Some stumbling-blocks on the road to understanding sustainable competitive advantage. European Industrial Training :94-104
Read more
Strategic Marketing and the Resource-Based View of the Firm
Fahy, J; Smithee, A (1999) Strategic Marketing and the Resource-Based View of the Firm. Academy Of Marketing Science Review
Read moreMarketing Capabilities and Firm Performance: A Hierarchical Model
Hooley, G; Fahy, J; Cox, T; Beracs, J; Fonfara, K; Snoj, B (1999) Marketing Capabilities and Firm Performance: A Hierarchical Model. J. Market-Focused Management :259-278
Read moreImproving response rates in cross-cultural mail surveys
Fahy, J. (1998) Improving response rates in cross-cultural mail surveys. Industrial Marketing Management :459-467
Read moreMotives and Experiences of IJV Partners in Hungary,
Fahy, J; Shipley, D; Egan,C ;Neale, B (1998) Motives and Experiences of IJV Partners in Hungary,. J. Business And Industrial Marketing :155-163
Read moreResources and Global Competitive Advantage: A Study of the Automotive Components Industry in Ireland
Fahy, J (1998) Resources and Global Competitive Advantage: A Study of the Automotive Components Industry in Ireland. Irish Marketing Review :3-14
Read moreAccountants Behaving Badly: A Marketing Perspective
McHugh, G; Fahy, J; Butler, P (1998) Accountants Behaving Badly: A Marketing Perspective. Irish Marketing Review :19-26
Read moreInternational Joint Ventures and Greenfield Investments: A Comparative Study of Approaches, Strategies and Performance in Hungary
Hooley, G; Beracs, J; Cox, T; Fahy, J; Svetla Marinova, S (1998) International Joint Ventures and Greenfield Investments: A Comparative Study of Approaches, Strategies and Performance in Hungary. Research In Marketing :87-122
Read moreForeign direct investment in Hungary: Resource acquisition and domestic competitive advantage
Hooley, G., Cox, T., Shipley, D., Fahy, J., Beracs, J., Kolos, K. (1996) Foreign direct investment in Hungary: Resource acquisition and domestic competitive advantage. Journal Of International Business Studies :683-709
Read moreCompetitive Advantage in International Services: A Resource-Based View
Fahy, J (1996) Competitive Advantage in International Services: A Resource-Based View. International Studies In Organisation And Management :24-37
Read morePerceptions of Agency Executives on Dimensions of Press Advertising Effectiveness
Shipley, D; Fahy, J; Egan, C; Haugen, T (1995) Perceptions of Agency Executives on Dimensions of Press Advertising Effectiveness. J. Marketing Communications :91-104
Read moreAdvertising Sensitive Products
Fahy, J; Smart,D; Pride, W; Ferrell, OC (1995) Advertising Sensitive Products. International Journal Of Advertising :231-243
Read moreReassessing the Japanese distribution system
Fahy, J., Taguchi, F. (1995) Reassessing the Japanese distribution system. Sloan Management Review :49-61
Read moreLearning From the Currency Crisis of 1992
Fahy, J (1994) Learning From the Currency Crisis of 1992. Irish Marketing Review :83-91
Read moreJapan's New Look Distribution Systems
Fahy, J; Taguchi, F (1994) Japan's New Look Distribution Systems. Senshu Business Review :95-127
Read moreInvestment Justification in CIM
Michiharu, S; Fahy, J (1994) Investment Justification in CIM. Research On Accounting :37-65
Read moreHow Service Companies Can Attain a Sustainable Competitive Advantage
Fahy, J (1993) How Service Companies Can Attain a Sustainable Competitive Advantage. Irish Marketing Review :29-37
Read moreSustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions
Bharadwaj, S. G., Varadarajan, P. R., Fahy, J. (1993) Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions. Journal Of Marketing :83-99
Read moreAn Analysis of Competition in the New Europe
Fahy, J (1993) An Analysis of Competition in the New Europe. European Journal Of Marketing :42-53
Read moreBooks
Foundations of Marketing 6th edition
John Fahy and David Jobber (2019) Foundations of Marketing 6th edition. London : McGraw-Hill
Read moreFoundations of Marketing, 5th edition
John Fahy and David Jobber (2015) Foundations of Marketing, 5th edition. Maidenhead, UK : McGraw-Hill
Read moreFoundations of Marketing, 4th edition
John Fahy & David Jobber (2012) Foundations of Marketing, 4th edition. London, UK : McGraw-Hill
Read moreFoundations of Marketing, 3rd edition
Fahy, J; Jobber, D (2009) Foundations of Marketing, 3rd edition. London, England : McGraw-Hill
Read moreFoundations of Marketing, 2nd edition
Fahy, J; Jobber, D (2006) Foundations of Marketing, 2nd edition. Maidenhead, UK : McGraw-Hill
Read moreFoundations of Marketing
Jobber, D; Fahy, J (2003) Foundations of Marketing. London : McGraw-Hill
Read moreThe Role of Resources in Global Competition
Fahy, J (2001) The Role of Resources in Global Competition. London : Routledge
Read moreBook Chapters
Contemporary Issues in Social Media Marketing
Rebecca Dolan, Jodie Conduit and John Fahy (2017) Contemporary Issues in Social Media Marketing. London : Routledge Creating, contributing and consuming behaviour: How rational and effective appeals in social media facilitate engagement
Read moreBrand experience in tourism in the Internet age
Anthony Foley, John Fahy and Ann-Marie Ivers (2014) Brand experience in tourism in the Internet age. London : Routledge The Handbook of Tourism Marketing :140-150
Read moreThe Customer Value Proposition
John Fahy (2012) The Customer Value Proposition. USA : Walker Publications Best Practices in Successful Business: A Collection of Tutorials :78-87
Read moreConverging themes: Networks, international performance and the telecoms sector
Breda Kenny and John Fahy (2011) Converging themes: Networks, international performance and the telecoms sector. UK : Palgrave-McMillan Firm-Level Internationalisation, Regionalism and Globalism :263-291
Read moreSME's Networking Capability and Financial Performance
Breda Kenny and John Fahy (2011) SME's Networking Capability and Financial Performance. USA : Emerald Publishing Inter-Firm Networks: Advances in Business Marketing and Purchasing, Vol. 17 :199-376
Read moreJapan's Second Distribution Revolution: The Penetration of Global Retail Formats
Fahy, J; Taguchi, F (2000) Japan's Second Distribution Revolution: The Penetration of Global Retail Formats. Japanese Distribution Strategy :298-309
Read moreForeign Direct Investment, Economic Transition and the Impact on Marketing Practice in Slovenia
Fahy, J; Hooley,G; Cox, T; Snoj, B (2000) Foreign Direct Investment, Economic Transition and the Impact on Marketing Practice in Slovenia. International Business: Emerging Issues and Emerging Markets :221-237
Read moreThe Role of Resources in Global Competition
Fahy, J (1998) The Role of Resources in Global Competition. Internationalisation: Process, Context and Markets :122-135
Read moreThe Challenges of International Marketing
Fahy, J (1998) The Challenges of International Marketing. The CIM Handbook of Strategic Marketing :194-208
Read morePricing in International Markets: A European Experience
Fahy, J (1995) Pricing in International Markets: A European Experience. International Lecture Series: Principles of Marketing, 4th edition :83-93
Read moreThe Marketing Environment
Murray, JA; Fahy, J (1994) The Marketing Environment. The European Business Environment :183-198
Read moreEdited Books
Other Journals
The role of tie strength, relational capability and trust in the international performance of high-tech SMEs
Breda Kenny and John Fahy (2013) The role of tie strength, relational capability and trust in the international performance of high-tech SMEs. The Industrial Marketing and Purchasing (IMP) Journal :188-203
Read moreSurecon Network Solutions Ltd: In a World of Pots and Pans!
Breda Kenny and John Fahy (2010) Surecon Network Solutions Ltd: In a World of Pots and Pans!. Irish Business Journal Case Study Edition :46-54
Read moreBuilding an e-business strategy
Fahy, J (2000) Building an e-business strategy. Running Your Business :18-20
Read moreGetting the Right Perspective
Patrick Butler and John Fahy (1999) Getting the Right Perspective. Decision :44-46
Read moreChange in Japan May Signal Opportunity
Fahy, J; Taguchi, F (1995) Change in Japan May Signal Opportunity. Sunday Business Post :32-
Read moreJapanese Distribution: Worth a Second Look
Fahy, J (1995) Japanese Distribution: Worth a Second Look. Foresight Business Journal
Read moreJapanese Advertising Goes Back To Basics
Fahy, J (1994) Japanese Advertising Goes Back To Basics. Irish Marketing Journal :9-
Read moreJapanese Distribution: Are We Seeing Some Real Change
Fahy, J (1994) Japanese Distribution: Are We Seeing Some Real Change. The Marketing Institute News :8-9
Read moreExport Opportunities in Japan
Fahy, J (1993) Export Opportunities in Japan. The Marketing Institute News :5-
Read moreEmerging Opportunities in the Czech Republic
Fahy, J (1993) Emerging Opportunities in the Czech Republic. The Marketing Institute News :4-5
Read moreConference Publications
Irish Academy of Management
Killian, M., Fahy, J. and O'Loughlin, D. (2019) Irish Academy of Management .
Read moreIrish Academy of Management Annual Conference
Tara Frawley and John Fahy (2019) Irish Academy of Management Annual Conference.
Read moreBritish Academy of Management Annual Conference
Tara Frawley and John Fahy (2019) British Academy of Management Annual Conference.
Read moreAmerican Marketing Association Winter Educators Conference
Michelle Killian, John Fahy, Deirdre O'Loughlin and Werner Kunz (2018) American Marketing Association Winter Educators Conference.
Read moreIrish Academy of Management Annual Conference
Tara Frawley and John Fahy (2018) Irish Academy of Management Annual Conference.
Read moreRecent Advances in Retailing and Consumer Science Conference
Killian, Michelle, Fahy, J. and O'Loughlin, D., Kunz, W. (2017) Recent Advances in Retailing and Consumer Science Conference.
Read moreThought Leaders in Customer Engagement and Customer Relationship Management Conference
Rebecca Dolan, Jodie Conduit and John Fahy (2015) Thought Leaders in Customer Engagement and Customer Relationship Management Conference.
Read moreANZMAC Annual Conference
Rebecca Dolan, Jodie Conduit, John Fahy and Steve Goodman (2014) ANZMAC Annual Conference.
Read moreEuropean Academy of Marketing Annual Conference
John Fahy and Robert Hamlin (2014) European Academy of Marketing Annual Conference.
Read moreMarketing Education Group (MEG), Annual Conference Proceedings
Fahy, John,,Menakuru, S.,Ahmed, J.,Larvin, M.,Leeder, P. (2012) Marketing Education Group (MEG), Annual Conference Proceedings. British Journal of Surgery :352-360
Read moreEmerging Issues in Marketing, Marketing Education Group (MEG) Annual Conference Proceedings
David Shipley, John Fahy, Colin Egan and Tormod Haugen,Meyer, T.,Caplin, M. E.,Palmer, D. H.,Valle, J. W.,Larvin, M.,Waters, J. S.,Coxon, F.,Borbath, I.,Peeters, M.,Nagano, E.,Kato, H. (2010) Emerging Issues in Marketing, Marketing Education Group (MEG) Annual Conference Proceedings. European Journal of Cancer :871-880
Read moreAIB (UK & Ireland) 36th Annual Conference
Kenny, Breda and John Fahy (2009) AIB (UK & Ireland) 36th Annual Conference.
Read moreAmerican Marketing Association Winter Educators Conference: Creating Value through Marketing Experiences and Interactive Partnerships
Ryan, A; O'Malley, L; Fahy, J (2007) American Marketing Association Winter Educators Conference: Creating Value through Marketing Experiences and Interactive Partnerships.
Read moreThe 4th Nordic Workshop on Relationship Dynamics, Nord2006
Ryan, Annmarie, Lisa O'Malley and John Fahy (2006) The 4th Nordic Workshop on Relationship Dynamics, Nord2006.
Read more12th Biennial World Marketing Congress
Foley, Anthony; Fahy, John (2005) 12th Biennial World Marketing Congress.
Read moreIrish Academy of Management, 8th Annual Conference
Moloney, Sinead, John Fahy and Siobhan McAleer (2005) Irish Academy of Management, 8th Annual Conference.
Read moreIrish Academy of Management, 8th Annual Conference
Frawley, Tara and John Fahy (2005) Irish Academy of Management, 8th Annual Conference.
Read moreAcademy of Marketing Annual Conference
Frawley, T Fahy, J (2005) Academy of Marketing Annual Conference. :*-*
Read moreIrish Academy of Management 8th Annual Conference
Frawley, T Fahy, J (2005) Irish Academy of Management 8th Annual Conference. :*-*
Read moreIrish Academy of Management Annual Conference
Moloney, Sinead, Fahy, John and McAleer, Siobhan (2004) Irish Academy of Management Annual Conference.
Read moreThe Hot Topics in Marketing: 25th National Marketing Conference
Fahy, John (2003) The Hot Topics in Marketing: 25th National Marketing Conference. :*-*
Read moreBritish Academy of Management Annual Conference
Foley, Anthony and John Fahy (2003) British Academy of Management Annual Conference. :*-*
Read moreAcademy of Marketing Annual Conference
Ryan, Annmarie and John Fahy (2002) Academy of Marketing Annual Conference. :*-*
Read moreIrish Academy of Management Annual Conference
Annmarie Ryan and John Fahy (2002) Irish Academy of Management Annual Conference. :*-*
Read moreThe management of innovation within the Arts
Annmarie Ryan and John Fahy (2001) The management of innovation within the Arts. :*-*
Read moreIrish Academy of Management Annual Conference
Dympna O¿Callaghan and John Fahy (2001) Irish Academy of Management Annual Conference. :*-*
Read moreA Marketing Odyssey Academy of Marketing Annual Conference
Hooley, G.J., Greenley, G.E., Fahy, John and Cadogan, J.W (2001) A Marketing Odyssey Academy of Marketing Annual Conference. :45-*
Read moreBridging Marketing Theory and Practice Proceedings of the ANZMAC Conference
Hooley, G. J., Greenley G. E., Cadogan, J. W., Muhlbacher, H. and Fahy John (2001) Bridging Marketing Theory and Practice Proceedings of the ANZMAC Conference. :67-*
Read moreMarketing in the New Millenium: 29th EMAC Conference Proceedings
Hooley, Graham, John Fahy, Tony Cox, Joszef Beracs, Krsyzstof Fonfara and Boris Snoj (2000) Marketing in the New Millenium: 29th EMAC Conference Proceedings. :*-*
Read moreIrish Academy of Management Conference Proceedings
Fahy, John and Dermot Duff (2000) Irish Academy of Management Conference Proceedings. :210-211
Read moreMarketing in a Global Economy, The International Marketing Educators Conference
Fahy, John, Francis Farrelly and Pascale Quester (2000) Marketing in a Global Economy, The International Marketing Educators Conference. :125-131
Read moreProceedings of the Australian & New Zealand Marketing Academy Conference
Farrelly, Francis, John Fahy and Pascale Quester (2000) Proceedings of the Australian & New Zealand Marketing Academy Conference. :327-332
Read moreMarketing and Competition in the Information Age: 28th EMAC Conference Proceedings
Cox, Tony, Graham Hooley, John Fahy, Krzystof Fonfara (1999) Marketing and Competition in the Information Age: 28th EMAC Conference Proceedings. :*-*
Read moreMarketing and Competition in the Information Age: 28th EMAC Conference Proceedings,
Fahy, John, Graham Hooley, Tony Cox, Jozsef Beracs, Krysztof Fonfara and Vladimir Gabrijan, (1999) Marketing and Competition in the Information Age: 28th EMAC Conference Proceedings,. :*-*
Read moreOn Global Perspectives in Marketing for the 21st Century: Proceedings of the 9th World Marketing Congress
Cox, Tony, Graham Hooley, Krzysztof Fonfara and John Fahy (1999) On Global Perspectives in Marketing for the 21st Century: Proceedings of the 9th World Marketing Congress. :345-348
Read moreEMAC Proceedings of the 27th Conference
Hooley, Graham, Tony Cox, John Fahy, David Shipley, Jozsef Beracs, Krzystof Fonfara and Boris Snoj (1998) EMAC Proceedings of the 27th Conference. :479-498
Read moreAcademy of Marketing Annual Conference Proceedings
Hooley, Graham, John Fahy, Tony Cox, Jozsef Beracs, Krzysztof Fonfara and Boris Snoj (1998) Academy of Marketing Annual Conference Proceedings. :292-299
Read moreTransformation of Global Firms and the Global Economy: Proceedings of the Annual Meeting of the Academy of International Business,
Fahy, John, Graham Hooley, Tony Cox, Krzysztof Fonfara, Jozsef Beracs and Boris Snoj (1998) Transformation of Global Firms and the Global Economy: Proceedings of the Annual Meeting of the Academy of International Business,. :*-*
Read moreInternational Business and Emerging Markets, Proceedings of the 25th Annual Conference
Fahy, John, Graham Hooley, Tony Cox and John Fahy (1998) International Business and Emerging Markets, Proceedings of the 25th Annual Conference. :189-203
Read moreIrish Academy of Management Inaugural Conference
Fahy, John (1998) Irish Academy of Management Inaugural Conference. :*-*
Read moreEMAC Proceedings of the 27th Conference
Cox, Tony, Graham Hooley, Gordon Greenley, John Fahy, Joszef Beracs, Krzysztof Fonfara and Boris Snoj (1998) EMAC Proceedings of the 27th Conference. :277-296
Read moreAmerican Marketing Association/Japanese Marketing Association Special Conference on Japanese Distribution
Fahy, John and Fuyuki Taguchi (1998) American Marketing Association/Japanese Marketing Association Special Conference on Japanese Distribution. :*-*
Read moreAcademy of International Business Annual Conference Proceedings
Fahy, John (1996) Academy of International Business Annual Conference Proceedings. :*-*
Read moreInternational Business: Taking Stock and Moving Forward, Proceedings of the Annual Meeting of the UK Academy of International Business
Fahy, John (1996) International Business: Taking Stock and Moving Forward, Proceedings of the Annual Meeting of the UK Academy of International Business. :449-*
Read moreAnnual Meeting of the Academy of International Business
Fahy, John (1994) Annual Meeting of the Academy of International Business. :*-*
Read moreInternational Conference on the Globalisation of Services: Implications for Organisational Strategy
Fahy, John (1994) International Conference on the Globalisation of Services: Implications for Organisational Strategy. :*-*
Read moreMarketing Education Group (MEG) Annual Conference Proceedings
Fahy, John and David Shipley (1993) Marketing Education Group (MEG) Annual Conference Proceedings. :319-328
Read moreAssociation for Global Business Conference Proceedings
Fahy, John (1992) Association for Global Business Conference Proceedings. :236-244
Read moreDevelopments in Marketing Science
Bharadwaj, Sundar G., John Fahy and P. Rajan Varadarajan (1992) Developments in Marketing Science. :*-*
Read moreMarketing: Perspectives for the 1990s
Fahy, John (1992) Marketing: Perspectives for the 1990s. :362-365
Read moreAcademy of Marketing Annual Conference Proceedings
Cox, Tony, Graham Hooley, John Fahy, Jozsef Beracs, Krzysztof Fonfara and Boris Snoj,Larvin, M.,Lansdown, M. R.,McMahon, M. J.,Chalmer, A. G.,Turney, J. H.,Brownjohn, A. M. (1988) Academy of Marketing Annual Conference Proceedings. BMJ :140-145
Read moreConference Contributions
Academy of Marketing Conference 2015
O'Malley L., Patterson, M., Lynch, L., Carroll, C., Lichrou, M., Ryan, A., Fahy, J. O'Loughlin, D., O'Connell, B. (2015) Academy of Marketing Conference 2015.
Read morePublished Reports
Marketing in the 21st Century: A Study of Practice and Performance in Ireland
John Fahy, Sinead Moloney & Siobhan McAteer (2004) Marketing in the 21st Century: A Study of Practice and Performance in Ireland. Limerick : UL?IMI Centre for Marketing Studies
Read moreEditorials
Book Reviews
Postmodern Marketing by Stephen Brown
John Fahy (1998) Postmodern Marketing by Stephen Brown. Journal of Marketing :121-123
Read moreThe Outnation: A Search for the Soul of Japan by Jonathan Rauch
John Fahy (1993) The Outnation: A Search for the Soul of Japan by Jonathan Rauch. Management :51-51
Read moreCrowning the Customer by Fergal Quinn
John Fahy (1991) Crowning the Customer by Fergal Quinn. Irish Marketing Review :79-80
Read moreOther Publications
Six common marketing mistakes (and how to correct them)
John Fahy (2015) Six common marketing mistakes (and how to correct them).
Read moreNavigating the digital marketing minefield
John Fahy and John Caulfield (2015) Navigating the digital marketing minefield.
Read moreThe impact of technology on business, work and education
John Fahy and John Herlihy (2015) The impact of technology on business, work and education.
Read moreBuilding strategy from the outside-in
John Fahy (2014) Building strategy from the outside-in.
Read moreDoes the growth of beards spell a challenge for the shaving industry
John Fahy (2014) Does the growth of beards spell a challenge for the shaving industry.
Read moreScanning customers at checkouts in order to target advertising
John Fahy (2013) Scanning customers at checkouts in order to target advertising.
Read moreThe rise of own-brands in the Irish market
John Fahy (2013) The rise of own-brands in the Irish market.
Read moreIntegrating live projects into the curriculum
John Fahy (2012) Integrating live projects into the curriculum.
Read moreThe net works for social students
John Fahy (2011) The net works for social students . Sunday Times :14-14
Read moreSix common marketing mistakes (and how to correct them!)
John Fahy (2010) Six common marketing mistakes (and how to correct them!).
Read moreEffective marketing strategies for higher education
John Fahy (2010) Effective marketing strategies for higher education.
Read moreMarketing capabilities and positioning strategy in higher education
John Fahy (2010) Marketing capabilities and positioning strategy in higher education.
Read moreMarketing capabilities and positioning strategy in higher education
John Fahy (2010) Marketing capabilities and positioning strategy in higher education.
Read moreBusiness scholarship and the academic delusion
John Fahy (2009) Business scholarship and the academic delusion.
Read moreThe test marketing of Guinness mid-strength
John Fahy (2006) The test marketing of Guinness mid-strength.
Read moreThe resource-based view/marketing interface
John Fahy (2006) The resource-based view/marketing interface .
Read moreSports Sponsorship goes Strictly Professional
John Fahy (2005) Sports Sponsorship goes Strictly Professional . Sunday Business Post :21-21
Read morePEI: Developing a customer service strategy
John Fahy (2005) PEI: Developing a customer service strategy. Dublin : ColourBooks Ltd Cases in Marketing Management & Strategy Vol. 4 :1-25
Read moreSylvan Ireland, in Principles and Practice of Marketing, 3rd edition
Fahy, J (2001) Sylvan Ireland, in Principles and Practice of Marketing, 3rd edition.
Read moreMitsubishi Ireland: The Launch of Black Diamond, European Case Clearing House
Fahy, J (2001) Mitsubishi Ireland: The Launch of Black Diamond, European Case Clearing House.
Read moreBusiness Opportunities on the Internet
Fahy, J (2000) Business Opportunities on the Internet.
Read moreSkills Requirements for the Future, Marketing Beyond 2000:
Fahy, J (1999) Skills Requirements for the Future, Marketing Beyond 2000:.
Read morePostmodern Marketing by Stephen Brown
John Fahy (1998) Postmodern Marketing by Stephen Brown. Journal of Marketing :121-123
Read moreMitsubishi Electric Ireland Ltd (MEIR): Managing a Powershift in the Distribution Channel, European Case Clearing House
Fahy, J (1996) Mitsubishi Electric Ireland Ltd (MEIR): Managing a Powershift in the Distribution Channel, European Case Clearing House.
Read moreOptimeyes: Revolutionising the Ophthalmics Industry in Ireland, European Case Clearing House"
Fahy, J (1993) Optimeyes: Revolutionising the Ophthalmics Industry in Ireland, European Case Clearing House".
Read moreThe Outnation: A Search for the Soul of Japan by Jonathan Rauch
John Fahy (1993) The Outnation: A Search for the Soul of Japan by Jonathan Rauch. Management :51-51
Read moreCrowning the Customer by Fergal Quinn
John Fahy (1991) Crowning the Customer by Fergal Quinn. Irish Marketing Review :79-80
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