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Professor. John Fahy

Biography

An award winning international researcher and teacher, John Fahy is Professor of Marketing at the University of Limerick and Adjunct Professor of Marketing at the University of Adelaide. He has a distinguished track record in the fields of marketing and business strategy and is particularly known for his work in the area of marketing resources and capabilities. Other current research interests include customer value, evolutionary perspectives on marketing and strategic decision making and his popular blog on these issues at www.johnfahy.net has attracted a large following.He is the author of over 100 articles on marketing and strategy and has been published in leading titles including Journal of Marketing, Journal of International Business Studies, Journal of Business Research, Journal of Marketing Management, European Journal of Marketing, International Business Review and Sloan Management Review. His best known work – a Journal of Marketing article on sustainable competitive advantage has been cited over 2,000 times. He is also the winner of several major international research awards such as the AMA Services Marketing Paper of the Year Award and the Chartered Institute of Marketing Best Paper Award at the Academy of Marketing Annual Conference. He is a former Executive Committee member of the European Academy of Marketing.Professor Fahy is also a renowned teacher with a particular expertise in working with MBA and executive groups and he was awarded the prestigious Shannon Consortium Teaching Excellence Award in 2012. His skills have been in demand around the world and he has taught in Australia, Japan, Hungary, Ireland, New Zealand, Singapore, Switzerland, United Kingdom and the United States. The focus of his executive work is on bridging the gap between academic insight and the commercial realities facing organisations and he has been extensively involved in both open and in-company programmes in Ireland and the UK. As part of this activity he is the author of several award winning business case studies and of two books including the best-selling Foundations of Marketing co-written with David Jobber which is now in its sixth edition. Professor Fahy holds a Masters Degree from Texas A&M University and a Doctorate from Trinity College. Outside of work his passions include family, music, sport, food and travel. For more details go to http://johnfahy.net/

Research Interests

Major research interests are in the areas of marketing strategy, customer value, consumer psychology and strategic decision making.

Teaching Interests

Marketing strategy, customer value, branding, digital marketing

Professional Activities

Award

  • 2018 - Irish Academy of Management Best Paper Award (Marketing and Services Management Track)
  • 2012 - Shannon Consortium Regional Teaching Excellence Award
  • 2005 - Irish Academy of Management Best Doctoral Paper Award
  • 2003 - Marketing Institute Biennial Case Study Competition
  • 2002 - ECCH, National Case Writing Competition
  • 2001 - Marketing Institute Biennial Case Study Competition
  • 2001 - Chartered Institute of Marketing Best Paper Award
  • 1996 - Best Doctoral Paper Award
  • 1995 - Marketing Institute Biennial Case Study Competition
  • 1994 - Outstanding Author Award
  • 1993 - Best Doctoral Paper Award
  • 1993 - Marketing Institute Biennial Case Study Competition
  • 1993 - Services Marketing Paper of the Year
  • 1992 - Wayne DeLozier Award
  • 1988 - Rotary Foundation Graduate Scholarship

Committee

  • 1899 Irish Marketing Teachers Association,
  • 1899 Marketing Institute,
  • European Academy of Marketing ,

Other

  • Pioneered the use of Intranets to support course delivery

Research Collaborators

  • Jodie Conduit - Co-supervision of PhD - University of Adelaide -Australia
  • Rebecca Dolan - Joint Publication - University of Auckland -New Zealand
  • Werner Kunz - Funding Award - University of Massachusetts Boston -USA

Publications

Books

2019

Foundations of Marketing 6th edition
John Fahy and David Jobber
(2019) Foundations of Marketing 6th edition
London : McGraw-Hill

2015

Foundations of Marketing, 5th edition
John Fahy and David Jobber
(2015) Foundations of Marketing, 5th edition
Maidenhead, UK : McGraw-Hill

2012

Foundations of Marketing, 4th edition
John Fahy & David Jobber
(2012) Foundations of Marketing, 4th edition
London, UK : McGraw-Hill

2009

Foundations of Marketing, 3rd edition
Fahy, J; Jobber, D
(2009) Foundations of Marketing, 3rd edition
(Ed.) London, England : McGraw-Hill London, England

2006

Foundations of Marketing, 2nd edition
Fahy, J; Jobber, D
(2006) Foundations of Marketing, 2nd edition
(Ed.) Maidenhead, UK : McGraw-Hill Maidenhead, UK

2003

Foundations of Marketing
Jobber, D; Fahy, J
(2003) Foundations of Marketing
London : McGraw-Hill London

2001

The Role of Resources in Global Competition
Fahy, J
(2001) The Role of Resources in Global Competition
London : Routledge London

Book Chapters

2017

Contemporary Issues in Social Media Marketing
Rebecca Dolan, Jodie Conduit and John Fahy
(2017) Contemporary Issues in Social Media Marketing
In Creating, contributing and consuming behaviour: How rational and effective appeals in social media facilitate engagement; London : Routledge

2016

The case for altruism in eWoM motivations
Killian M.;Fahy J.;O’Loughlin D.
(2016) The case for altruism in eWoM motivations
In Making a Difference Through Marketing: A Quest for Diverse Perspectives; pp. 129-142
DOI: 10.1007/978-981-10-0464-3_10

2014

Brand experience in tourism in the Internet age
Anthony Foley, John Fahy and Ann-Marie Ivers
(2014) Brand experience in tourism in the Internet age
In The Handbook of Tourism Marketing; London : Routledge pp. 140-150

2012

The Customer Value Proposition
John Fahy
(2012) The Customer Value Proposition
In Best Practices in Successful Business: A Collection of Tutorials; USA : Walker Publications pp. 78-87

2011

Converging themes: Networks, international performance and the telecoms sector
Breda Kenny and John Fahy
(2011) Converging themes: Networks, international performance and the telecoms sector
In Firm-Level Internationalisation, Regionalism and Globalism; UK : Palgrave-McMillan pp. 263-291

2011

SME's Networking Capability and Financial Performance
Breda Kenny and John Fahy
(2011) SME's Networking Capability and Financial Performance
In Inter-Firm Networks: Advances in Business Marketing and Purchasing, Vol. 17; USA : Emerald Publishing pp. 199-376

2000

Foreign Direct Investment, Economic Transition and the Impact on Marketing Practice in Slovenia
Fahy, J; Hooley,G; Cox, T; Snoj, B
(2000) Foreign Direct Investment, Economic Transition and the Impact on Marketing Practice in Slovenia
In International Business: Emerging Issues and Emerging Markets; pp. 221-237

2000

Japan's Second Distribution Revolution: The Penetration of Global Retail Formats
Fahy, J; Taguchi, F
(2000) Japan's Second Distribution Revolution: The Penetration of Global Retail Formats
In Japanese Distribution Strategy; pp. 298-309

1998

The Challenges of International Marketing
Fahy, J
(1998) The Challenges of International Marketing
In The CIM Handbook of Strategic Marketing; pp. 194-208

1998

The Role of Resources in Global Competition
Fahy, J
(1998) The Role of Resources in Global Competition
In Internationalisation: Process, Context and Markets; pp. 122-135

1995

Pricing in International Markets: A European Experience
Fahy, J
(1995) Pricing in International Markets: A European Experience
In International Lecture Series: Principles of Marketing, 4th edition; pp. 83-93

1994

The Marketing Environment
Murray, JA; Fahy, J
(1994) The Marketing Environment
In The European Business Environment; pp. 183-198

Peer Reviewed Journals

2019

Social media engagement behavior: A framework for engaging customers through social media content
Dolan R.;Conduit J.;Frethey-Bentham C.;Fahy J.;Goodman S.
(2019) Social media engagement behavior: A framework for engaging customers through social media content
In European Journal Of Marketing; pp. 2213-2243
DOI: 10.1108/EJM-03-2017-0182

2017

Social media: communication strategies, engagement and future research directions
Dolan R.;Conduit J.;Fahy J.;Goodman S.
(2017) Social media: communication strategies, engagement and future research directions
In International Journal Of Wine Business Research; pp. 2-19
DOI: 10.1108/IJWBR-04-2016-0013

2016

Social media engagement behaviour: a uses and gratifications perspective
Dolan, R,Conduit, J,Fahy, J,Goodman, S
(2016) Social media engagement behaviour: a uses and gratifications perspective
In Journal Of Strategic Marketing; pp. 261-277
DOI: 10.1080/0965254X.2015.1095222

2014

Brand experience in tourism in the Internet age
Foley, A,Fahy, J,Ivers, AM,McCabe, S
(2014) Brand experience in tourism in the Internet age
In Routledge Handbook Of Tourism Marketing; pp. 140-150

2012

Evolving priorities in sponsorshop: From media management to network management
Annmarie Ryan and John Fahy
(2012) Evolving priorities in sponsorshop: From media management to network management
In Journal Of Marketing Management; pp. 1132-1158

2011

Network resources and international performance of high tech SMEs
Kenny B.;Fahy J.
(2011) Network resources and international performance of high tech SMEs
In Journal Of Small Business And Enterprise Development; pp. 529-555
DOI: 10.1108/14626001111155691

2011

SMES' NETWORKING CAPABILITY AND INTERNATIONAL PERFORMANCE
Kenny, B,Fahy, J,Baxter, R,Woodside, AG
(2011) SMES' NETWORKING CAPABILITY AND INTERNATIONAL PERFORMANCE
In Interfirm Networks: Theory, Strategy, And Behavior; pp. 199-376
DOI: 10.1108/S1069-0964(2011)0000017006

2009

Seeing market orientation through a capabilities lens
Foley A.;Fahy J.
(2009) Seeing market orientation through a capabilities lens
In European Journal Of Marketing; pp. 13-20
DOI: 10.1108/03090560910923201

2006

What is a Marketing Resource? A Response to Gibbert, Golfeto and Zerbini
Fahy, J; Hooley, G; Greenley, G; Cadogan, J
(2006) What is a Marketing Resource? A Response to Gibbert, Golfeto and Zerbini
In Journal Of Business Research; pp. 152-154

2006

Revisiting the First-Mover Advantage
Frawley, T; Fahy, J
(2006) Revisiting the First-Mover Advantage
In The Irish Journal Of Management; pp. 273-295

2006

Examining the link between international business networks and performance in international trade - A research agenda
Kenny B., Fahy J.
(2006) Examining the link between international business networks and performance in international trade - A research agenda
In International Journal Of Entrepreneurship And Innovation Management; pp. 495-507

2005

Revisiting the First Mover Advantage Theory: A Resource-Based Perspective
Frawley, T; Fahy, J
(2005) Revisiting the First Mover Advantage Theory: A Resource-Based Perspective
In Irish Journal Of Management; pp. 273-295

2005

Market Orientation: A Study in the Irish Context
Moloney, S; Fahy, J; McAleer, S
(2005) Market Orientation: A Study in the Irish Context
In Irish Journal Of Management; pp. 41-60

2005

The performance impact of marketing resources
Hooley, GJ; Greenley, GE; Cadogan, JW; Fahy, J
(2005) The performance impact of marketing resources
In Journal Of Business Research; pp. 18-27
DOI: 10.1016/S0148-2963(03)00109-7

2004

A cross cultural analysis of the geographical knowledge of u.s., irish, israeli, mexican, and south korean business school students
Hise R.;Shin J.;Davidow M.;Fahy J.;Solano-Mendez R.;Troy L.
(2004) A cross cultural analysis of the geographical knowledge of u.s., irish, israeli, mexican, and south korean business school students
In Journal Of Teaching In International Business; pp. 7-26
DOI: 10.1300/J066v15n03_02

2004

Towards a further understanding of the development of market orientation in the firm: A conceptual framework based on the market-sensing capability
Foley A.;Fahy J.
(2004) Towards a further understanding of the development of market orientation in the firm: A conceptual framework based on the market-sensing capability
In Journal Of Strategic Marketing; pp. 219-230
DOI: 10.1080/0965254042000308048

2004

A cross-cultural analysis of the geographic knowledge of US, Irish, Israeli, Mexican and South Korean business school students
Hise, RT; Shin, J-K; Davidow, M; Fahy, J; Solano-Mendez, R; Troy, L
(2004) A cross-cultural analysis of the geographic knowledge of US, Irish, Israeli, Mexican and South Korean business school students
In Journal Of Teaching In International Business; pp. 7-26

2004

Competitive advantage through sponsorship: A conceptual model and research propositions
Fahy, J; Farrelly, F; Quester, P
(2004) Competitive advantage through sponsorship: A conceptual model and research propositions
In European Journal Of Marketing;

2004

Towards a further understanding of the development of market orientation in the firm: A conceptual framework based on the market sensing capability
Foley, A; Fahy, J
(2004) Towards a further understanding of the development of market orientation in the firm: A conceptual framework based on the market sensing capability
In Journal Of Strategic Marketing; pp. 219-229

2004

Incongruity between expression and experience: The role of imagery in supporting the positioning of a tourism destination brand
Foley, A; Fahy, J
(2004) Incongruity between expression and experience: The role of imagery in supporting the positioning of a tourism destination brand
In Journal Of Brand Management; pp. 209-217

2003

Market orientation in the service sector of the transition economies of Central Europe
Hooley, G; Fahy, J; Greenley, G; Beracs, J; Fonfara, K; Snoj, B
(2003) Market orientation in the service sector of the transition economies of Central Europe
In European Journal Of Marketing; pp. 86-106

2003

A relationship marketing perspective on the sponsorship of the Arts in Ireland: A Galway arts festival-Nortel Networks case study
Ryan, A; Fahy, J
(2003) A relationship marketing perspective on the sponsorship of the Arts in Ireland: A Galway arts festival-Nortel Networks case study
In Irish Marketing Review; pp. 31-42

2003

Privatisation and sustainable competitive advantage in the emerging economies of Central Europe
Fahy, J; Hooley, G; Beracs, J; Fonfara, K; Gabrijan, V
(2003) Privatisation and sustainable competitive advantage in the emerging economies of Central Europe
In Management International Review; pp. 407-428

2002

Sustainable competitive advantage in electronic business: Towards a contingency perspective on the resource-based view
Fahy J.;Hooley G.
(2002) Sustainable competitive advantage in electronic business: Towards a contingency perspective on the resource-based view
In Journal Of Strategic Marketing; pp. 241-253
DOI: 10.1080/0965254022000014532

2002

Is the Internet dumbing down marketing
O'Callaghan, D; Fahy, J
(2002) Is the Internet dumbing down marketing
In Irish Marketing Review; pp. 59-70

2002

A resource-based analysis of sustainable competitive advantage in a global environment
Fahy J.
(2002) A resource-based analysis of sustainable competitive advantage in a global environment
In International Business Review; pp. 57-77
DOI: 10.1016/S0969-5931(01)00047-6

2001

Market-Focused resources, competitive positioning and firm performance
Hooley, G; Greenley, G; Fahy, J; Cadogan, J
(2001) Market-Focused resources, competitive positioning and firm performance
In J. Marketing Management; pp. 503-520

2000

The development and impact of marketing capabilities in Central Europe
Fahy, J; Hooley, G; Cox, T; Beracs, J; Fonfara, K; Snoj, B
(2000) The development and impact of marketing capabilities in Central Europe
In Journal Of International Business Studies; pp. 63-81
DOI: 10.1057/palgrave.jibs.8490907

2000

Market orientation in the transition economies of central Europe: Tests of the Narver and Slater market orientation scales
Hooley, G; Cox, T; Fahy, J; Shipley, D; Beracs, J; Fonfara, K; Snoj, B
(2000) Market orientation in the transition economies of central Europe: Tests of the Narver and Slater market orientation scales
In Journal Of Business Research; pp. 273-285
DOI: 10.1016/S0148-2963(99)00105-8

2000

The resource-based view of the firm: Some stumbling-blocks on the road to understanding sustainable competitive advantage
Fahy J.
(2000) The resource-based view of the firm: Some stumbling-blocks on the road to understanding sustainable competitive advantage
In European Industrial Training; pp. 94-104
DOI: 10.1108/03090590010321061

1999

Strategic Marketing and the Resource-Based View of the Firm
Fahy, J; Smithee, A
(1999) Strategic Marketing and the Resource-Based View of the Firm
In Academy Of Marketing Science Review;

1999

Marketing Capabilities and Firm Performance: A Hierarchical Model
Hooley, G; Fahy, J; Cox, T; Beracs, J; Fonfara, K; Snoj, B
(1999) Marketing Capabilities and Firm Performance: A Hierarchical Model
In J. Market-Focused Management; pp. 259-278

1998

Resources and Global Competitive Advantage: A Study of the Automotive Components Industry in Ireland
Fahy, J
(1998) Resources and Global Competitive Advantage: A Study of the Automotive Components Industry in Ireland
In Irish Marketing Review; pp. 3-14

1998

Improving response rates in cross-cultural mail surveys
Fahy, J.
(1998) Improving response rates in cross-cultural mail surveys
In Industrial Marketing Management; pp. 459-467

1998

Accountants Behaving Badly: A Marketing Perspective
McHugh, G; Fahy, J; Butler, P
(1998) Accountants Behaving Badly: A Marketing Perspective
In Irish Marketing Review; pp. 19-26

1998

International Joint Ventures and Greenfield Investments: A Comparative Study of Approaches, Strategies and Performance in Hungary
Hooley, G; Beracs, J; Cox, T; Fahy, J; Svetla Marinova, S
(1998) International Joint Ventures and Greenfield Investments: A Comparative Study of Approaches, Strategies and Performance in Hungary
In Research In Marketing; pp. 87-122

1998

Motives and Experiences of IJV Partners in Hungary,
Fahy, J; Shipley, D; Egan,C ;Neale, B
(1998) Motives and Experiences of IJV Partners in Hungary,
In J. Business And Industrial Marketing; pp. 155-163

1998

Postmodern marketing
Fahy, J.
(1998) Postmodern marketing
In Journal Of Marketing; pp. 121-123

1996

Foreign direct investment in Hungary: Resource acquisition and domestic competitive advantage
Hooley, G., Cox, T., Shipley, D., Fahy, J., Beracs, J., Kolos, K.
(1996) Foreign direct investment in Hungary: Resource acquisition and domestic competitive advantage
In Journal Of International Business Studies; pp. 683-709

1996

Competitive Advantage in International Services: A Resource-Based View
Fahy, J
(1996) Competitive Advantage in International Services: A Resource-Based View
In International Studies In Organisation And Management; pp. 24-37

1995

Perceptions of Agency Executives on Dimensions of Press Advertising Effectiveness
Shipley, D; Fahy, J; Egan, C; Haugen, T
(1995) Perceptions of Agency Executives on Dimensions of Press Advertising Effectiveness
In J. Marketing Communications; pp. 91-104

1995

Advertising Sensitive Products
Fahy, J; Smart,D; Pride, W; Ferrell, OC
(1995) Advertising Sensitive Products
In International Journal Of Advertising; pp. 231-243

1995

Reassessing the Japanese distribution system
Fahy, J., Taguchi, F.
(1995) Reassessing the Japanese distribution system
In Sloan Management Review; pp. 49-61

1994

Investment Justification in CIM
Michiharu, S; Fahy, J
(1994) Investment Justification in CIM
In Research On Accounting; pp. 37-65

1994

Learning From the Currency Crisis of 1992
Fahy, J
(1994) Learning From the Currency Crisis of 1992
In Irish Marketing Review; pp. 83-91

1994

Japan's New Look Distribution Systems
Fahy, J; Taguchi, F
(1994) Japan's New Look Distribution Systems
In Senshu Business Review; pp. 95-127

1993

Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions
Bharadwaj, S. G., Varadarajan, P. R., Fahy, J.
(1993) Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions
In Journal Of Marketing; pp. 83-99

1993

How Service Companies Can Attain a Sustainable Competitive Advantage
Fahy, J
(1993) How Service Companies Can Attain a Sustainable Competitive Advantage
In Irish Marketing Review; pp. 29-37

1993

An Analysis of Competition in the New Europe
Fahy, J
(1993) An Analysis of Competition in the New Europe
In European Journal Of Marketing; pp. 42-53

Other Journals

2013

The role of tie strength, relational capability and trust in the international performance of high-tech SMEs
Breda Kenny and John Fahy
(2013) The role of tie strength, relational capability and trust in the international performance of high-tech SMEs
In The Industrial Marketing and Purchasing (IMP) Journal; pp. 188-203

2010

Surecon Network Solutions Ltd: In a World of Pots and Pans!
Breda Kenny and John Fahy
(2010) Surecon Network Solutions Ltd: In a World of Pots and Pans!
In Irish Business Journal Case Study Edition; pp. 46-54

2000

Building an e-business strategy
Fahy, J
(2000) Building an e-business strategy
In Running Your Business; pp. 18-20

1999

Getting the Right Perspective
Patrick Butler and John Fahy
(1999) Getting the Right Perspective
In Decision; pp. 44-46

1995

Japanese Distribution: Worth a Second Look
Fahy, J
(1995) Japanese Distribution: Worth a Second Look
In Foresight Business Journal;

1995

Change in Japan May Signal Opportunity
Fahy, J; Taguchi, F
(1995) Change in Japan May Signal Opportunity
In Sunday Business Post; pp. 32-

1994

Japanese Advertising Goes Back To Basics
Fahy, J
(1994) Japanese Advertising Goes Back To Basics
In Irish Marketing Journal; pp. 9-

1994

Japanese Distribution: Are We Seeing Some Real Change
Fahy, J
(1994) Japanese Distribution: Are We Seeing Some Real Change
In The Marketing Institute News; pp. 8-9

1994

Views From the East
Fahy, J
(1994) Views From the East
In Management; pp. 27-28

1993

Emerging Opportunities in the Czech Republic
Fahy, J
(1993) Emerging Opportunities in the Czech Republic
In The Marketing Institute News; pp. 4-5

1993

Export Opportunities in Japan
Fahy, J
(1993) Export Opportunities in Japan
In The Marketing Institute News; pp. 5-

Conference Publications

2019

Irish Academy of Management Annual Conference
Tara Frawley and John Fahy
(2019) Irish Academy of Management Annual Conference

2019

British Academy of Management Annual Conference
Tara Frawley and John Fahy
(2019) British Academy of Management Annual Conference

2019

Irish Academy of Management
Killian, M., Fahy, J. and O'Loughlin, D.
(2019) Irish Academy of Management

2018

American Marketing Association Winter Educators Conference
Michelle Killian, John Fahy, Deirdre O'Loughlin and Werner Kunz
(2018) American Marketing Association Winter Educators Conference

2018

Irish Academy of Management Annual Conference
Tara Frawley and John Fahy
(2018) Irish Academy of Management Annual Conference

2017

Recent Advances in Retailing and Consumer Science Conference
Killian, Michelle, Fahy, J. and O'Loughlin, D., Kunz, W.
(2017) Recent Advances in Retailing and Consumer Science Conference
Vancouver

2015

Thought Leaders in Customer Engagement and Customer Relationship Management Conference
Rebecca Dolan, Jodie Conduit and John Fahy
(2015) Thought Leaders in Customer Engagement and Customer Relationship Management Conference

2014

ANZMAC Annual Conference
Rebecca Dolan, Jodie Conduit, John Fahy and Steve Goodman
(2014) ANZMAC Annual Conference

2014

European Academy of Marketing Annual Conference
John Fahy and Robert Hamlin
(2014) European Academy of Marketing Annual Conference

2012

Marketing Education Group (MEG), Annual Conference Proceedings
Fahy, John,,Menakuru, S.,Ahmed, J.,Larvin, M.,Leeder, P.
(2012) Marketing Education Group (MEG), Annual Conference Proceedings
In British Journal of Surgery; *(Ed.) pp. 352-360

2010

Emerging Issues in Marketing, Marketing Education Group (MEG) Annual Conference Proceedings
David Shipley, John Fahy, Colin Egan and Tormod Haugen,Meyer, T.,Caplin, M. E.,Palmer, D. H.,Valle, J. W.,Larvin, M.,Waters, J. S.,Coxon, F.,Borbath, I.,Peeters, M.,Nagano, E.,Kato, H.
(2010) Emerging Issues in Marketing, Marketing Education Group (MEG) Annual Conference Proceedings
In European Journal of Cancer; *(Ed.) pp. 871-880

2009

AIB (UK & Ireland) 36th Annual Conference
Kenny, Breda and John Fahy
(2009) AIB (UK & Ireland) 36th Annual Conference

2008

AIBUK Annual Conference
Kenny, Breda and John Fahy
(2008) AIBUK Annual Conference

2007

American Marketing Association Winter Educators Conference: Creating Value through Marketing Experiences and Interactive Partnerships
Ryan, A; O'Malley, L; Fahy, J
(2007) American Marketing Association Winter Educators Conference: Creating Value through Marketing Experiences and Interactive Partnerships
San Diego

2006

The 4th Nordic Workshop on Relationship Dynamics, Nord2006
Ryan, Annmarie, Lisa O'Malley and John Fahy
(2006) The 4th Nordic Workshop on Relationship Dynamics, Nord2006

2005

Irish Academy of Management, 8th Annual Conference
Frawley, Tara and John Fahy
(2005) Irish Academy of Management, 8th Annual Conference

2005

Academy of Marketing Annual Conference
Frawley, T Fahy, J
(2005) Academy of Marketing Annual Conference
*(Ed.) pp. *-*

2005

12th Biennial World Marketing Congress
Foley, Anthony; Fahy, John
(2005) 12th Biennial World Marketing Congress

2005

Irish Academy of Management 8th Annual Conference
Frawley, T Fahy, J
(2005) Irish Academy of Management 8th Annual Conference
*(Ed.) pp. *-*

2005

Irish Academy of Management, 8th Annual Conference
Moloney, Sinead, John Fahy and Siobhan McAleer
(2005) Irish Academy of Management, 8th Annual Conference

2004

Irish Academy of Management Annual Conference
Moloney, Sinead, Fahy, John and McAleer, Siobhan
(2004) Irish Academy of Management Annual Conference

2004

AIBUK Annual Conference
Kenny, Breda and Fahy, John
(2004) AIBUK Annual Conference

2003

The Hot Topics in Marketing: 25th National Marketing Conference
Fahy, John
(2003) The Hot Topics in Marketing: 25th National Marketing Conference
*(Ed.) pp. *-*

2003

British Academy of Management Annual Conference
Foley, Anthony and John Fahy
(2003) British Academy of Management Annual Conference
*(Ed.) pp. *-*

2002

Irish Academy of Management Annual Conference
Annmarie Ryan and John Fahy
(2002) Irish Academy of Management Annual Conference
*(Ed.) pp. *-*

2002

Academy of Marketing Annual Conference
Ryan, Annmarie and John Fahy
(2002) Academy of Marketing Annual Conference
*(Ed.) pp. *-*

2001

Irish Academy of Management Annual Conference
Dympna O¿Callaghan and John Fahy
(2001) Irish Academy of Management Annual Conference
*(Ed.) pp. *-*

2001

A Marketing Odyssey Academy of Marketing Annual Conference
Hooley, G.J., Greenley, G.E., Fahy, John and Cadogan, J.W
(2001) A Marketing Odyssey Academy of Marketing Annual Conference
*(Ed.) pp. 45-*

2001

Bridging Marketing Theory and Practice Proceedings of the ANZMAC Conference
Hooley, G. J., Greenley G. E., Cadogan, J. W., Muhlbacher, H. and Fahy John
(2001) Bridging Marketing Theory and Practice Proceedings of the ANZMAC Conference
*(Ed.) pp. 67-*

2001

The management of innovation within the Arts
Annmarie Ryan and John Fahy
(2001) The management of innovation within the Arts
*(Ed.) pp. *-*

2000

Marketing in a Global Economy, The International Marketing Educators Conference
Fahy, John, Francis Farrelly and Pascale Quester
(2000) Marketing in a Global Economy, The International Marketing Educators Conference
*(Ed.) pp. 125-131

2000

Proceedings of the Australian & New Zealand Marketing Academy Conference
Farrelly, Francis, John Fahy and Pascale Quester
(2000) Proceedings of the Australian & New Zealand Marketing Academy Conference
*(Ed.) pp. 327-332

2000

Marketing in the New Millenium: 29th EMAC Conference Proceedings
Hooley, Graham, John Fahy, Tony Cox, Joszef Beracs, Krsyzstof Fonfara and Boris Snoj
(2000) Marketing in the New Millenium: 29th EMAC Conference Proceedings
Berend Wierenga, Ale Smidts and Gerrit Antonides(Ed.) pp. *-*

2000

UL Autumn Teaching Week
Fahy, John
(2000) UL Autumn Teaching Week
*(Ed.) pp. *-*

2000

Irish Academy of Management Conference Proceedings
Fahy, John and Dermot Duff
(2000) Irish Academy of Management Conference Proceedings
*(Ed.) pp. 210-211

1999

Marketing and Competition in the Information Age: 28th EMAC Conference Proceedings
Cox, Tony, Graham Hooley, John Fahy, Krzystof Fonfara
(1999) Marketing and Competition in the Information Age: 28th EMAC Conference Proceedings
Lutz Hildebrandt, Dirk Annacker and Daniel Klapper(Ed.) pp. *-*

1999

Marketing and Competition in the Information Age: 28th EMAC Conference Proceedings,
Fahy, John, Graham Hooley, Tony Cox, Jozsef Beracs, Krysztof Fonfara and Vladimir Gabrijan,
(1999) Marketing and Competition in the Information Age: 28th EMAC Conference Proceedings,
Lutz Hildebrandt, Dirk Annacker and Daniel Klapper(Ed.) pp. *-*

1999

On Global Perspectives in Marketing for the 21st Century: Proceedings of the 9th World Marketing Congress
Cox, Tony, Graham Hooley, Krzysztof Fonfara and John Fahy
(1999) On Global Perspectives in Marketing for the 21st Century: Proceedings of the 9th World Marketing Congress
Ajay K. Manrai and H. Lee Meadow(Ed.) pp. 345-348

1998

Transformation of Global Firms and the Global Economy: Proceedings of the Annual Meeting of the Academy of International Business,
Fahy, John, Graham Hooley, Tony Cox, Krzysztof Fonfara, Jozsef Beracs and Boris Snoj
(1998) Transformation of Global Firms and the Global Economy: Proceedings of the Annual Meeting of the Academy of International Business,
*(Ed.) pp. *-*

1998

International Business and Emerging Markets, Proceedings of the 25th Annual Conference
Fahy, John, Graham Hooley, Tony Cox and John Fahy
(1998) International Business and Emerging Markets, Proceedings of the 25th Annual Conference
*(Ed.) pp. 189-203

1998

Irish Academy of Management Inaugural Conference
Fahy, John
(1998) Irish Academy of Management Inaugural Conference
*(Ed.) pp. *-*

1998

EMAC Proceedings of the 27th Conference
Cox, Tony, Graham Hooley, Gordon Greenley, John Fahy, Joszef Beracs, Krzysztof Fonfara and Boris Snoj
(1998) EMAC Proceedings of the 27th Conference
Per Andersson(Ed.) pp. 277-296

1998

American Marketing Association/Japanese Marketing Association Special Conference on Japanese Distribution
Fahy, John and Fuyuki Taguchi
(1998) American Marketing Association/Japanese Marketing Association Special Conference on Japanese Distribution
*(Ed.) pp. *-*

1998

EMAC Proceedings of the 27th Conference
Hooley, Graham, Tony Cox, John Fahy, David Shipley, Jozsef Beracs, Krzystof Fonfara and Boris Snoj
(1998) EMAC Proceedings of the 27th Conference
Per Andersson(Ed.) pp. 479-498

1998

Academy of Marketing Annual Conference Proceedings
Hooley, Graham, John Fahy, Tony Cox, Jozsef Beracs, Krzysztof Fonfara and Boris Snoj
(1998) Academy of Marketing Annual Conference Proceedings
*(Ed.) pp. 292-299

1996

Academy of International Business Annual Conference Proceedings
Fahy, John
(1996) Academy of International Business Annual Conference Proceedings
Stan Paliwoda and Randy Russel(Ed.) pp. *-*

1996

International Business: Taking Stock and Moving Forward, Proceedings of the Annual Meeting of the UK Academy of International Business
Fahy, John
(1996) International Business: Taking Stock and Moving Forward, Proceedings of the Annual Meeting of the UK Academy of International Business
Graham Hooley, Ray Loveridge and David Wilson(Ed.) pp. 449-*

1994

International Conference on the Globalisation of Services: Implications for Organisational Strategy
Fahy, John
(1994) International Conference on the Globalisation of Services: Implications for Organisational Strategy
*(Ed.) pp. *-*

1994

Annual Meeting of the Academy of International Business
Fahy, John
(1994) Annual Meeting of the Academy of International Business
*(Ed.) pp. *-*

1993

Marketing Education Group (MEG) Annual Conference Proceedings
Fahy, John and David Shipley
(1993) Marketing Education Group (MEG) Annual Conference Proceedings
*(Ed.) pp. 319-328

1992

Marketing: Perspectives for the 1990s
Fahy, John
(1992) Marketing: Perspectives for the 1990s
Robert L. King,(Ed.) pp. 362-365

1992

Association for Global Business Conference Proceedings
Fahy, John
(1992) Association for Global Business Conference Proceedings
Thomas I. Kindel(Ed.) pp. 236-244

1992

Developments in Marketing Science
Bharadwaj, Sundar G., John Fahy and P. Rajan Varadarajan
(1992) Developments in Marketing Science
V. L. Crittenden(Ed.) pp. *-*

1990

Progress in Marketing Thought,
Fahy, John
(1990) Progress in Marketing Thought,
L.M. Capella, H.W. Nash, J.M. Starling and R.D. Taylor(Ed.) pp. 449-452

1988

Academy of Marketing Annual Conference Proceedings
Cox, Tony, Graham Hooley, John Fahy, Jozsef Beracs, Krzysztof Fonfara and Boris Snoj,Larvin, M.,Lansdown, M. R.,McMahon, M. J.,Chalmer, A. G.,Turney, J. H.,Brownjohn, A. M.
(1988) Academy of Marketing Annual Conference Proceedings
In BMJ; *(Ed.) pp. 140-145

Conference Contributions

2015

Academy of Marketing Conference 2015
O'Malley L., Patterson, M., Lynch, L., Carroll, C., Lichrou, M., Ryan, A., Fahy, J. O'Loughlin, D., O'Connell, B.
(2015) Academy of Marketing Conference 2015
Limerick, Ireland

Published Reports

2004

Marketing in the 21st Century: A Study of Practice and Performance in Ireland
John Fahy, Sinead Moloney & Siobhan McAteer
(2004) Marketing in the 21st Century: A Study of Practice and Performance in Ireland
Limerick : UL?IMI Centre for Marketing Studies

Other Publications

2015

The impact of technology on business, work and education
John Fahy and John Herlihy
(2015) The impact of technology on business, work and education

2015

The customer value proposition
John Fahy
(2015) The customer value proposition

2015

Six common marketing mistakes (and how to correct them)
John Fahy
(2015) Six common marketing mistakes (and how to correct them)

2015

Navigating the digital marketing minefield
John Fahy and John Caulfield
(2015) Navigating the digital marketing minefield

2014

Building strategy from the outside-in
John Fahy
(2014) Building strategy from the outside-in

2014

Does the growth of beards spell a challenge for the shaving industry
John Fahy
(2014) Does the growth of beards spell a challenge for the shaving industry

2014

Sex in Advertising
John Fahy
(2014) Sex in Advertising

2013

The rise of own-brands in the Irish market
John Fahy
(2013) The rise of own-brands in the Irish market

2013

The Aurthur's Day Controversy
John Fahy
(2013) The Aurthur's Day Controversy

2013

The problem with opinion polls
John Fahy
(2013) The problem with opinion polls

2013

The mind of the consumer
John Fahy
(2013) The mind of the consumer

2013

Scanning customers at checkouts in order to target advertising
John Fahy
(2013) Scanning customers at checkouts in order to target advertising

2013

The customer value proposition
John Fahy
(2013) The customer value proposition

2013

Online data privacy
John Fahy
(2013) Online data privacy

2013

The rebranding of Superquinn
John Fahy
(2013) The rebranding of Superquinn

2012

The mind of the consumer
John Fahy
(2012) The mind of the consumer

2012

Strategy from the outside-in
John Fahy
(2012) Strategy from the outside-in

2012

Integrating live projects into the curriculum
John Fahy
(2012) Integrating live projects into the curriculum

2011

The net works for social students
John Fahy
(2011) The net works for social students
In Sunday Times ; pp. 14-14

2011

Teaching with social media
John Fahy
(2011) Teaching with social media

2011

Strategy from the Outside-In
John Fahy
(2011) Strategy from the Outside-In

2010

Marketing capabilities and positioning strategy in higher education
John Fahy
(2010) Marketing capabilities and positioning strategy in higher education

2010

Marketing capabilities and positioning strategy in higher education
John Fahy
(2010) Marketing capabilities and positioning strategy in higher education

2010

Six common marketing mistakes (and how to correct them!)
John Fahy
(2010) Six common marketing mistakes (and how to correct them!)

2010

Marketing in Times of Recession
John Fahy
(2010) Marketing in Times of Recession

2010

Marketing in Times of Recession
John Fahy
(2010) Marketing in Times of Recession

2010

Effective marketing strategies for higher education
John Fahy
(2010) Effective marketing strategies for higher education

2009

Business scholarship and the academic delusion
John Fahy
(2009) Business scholarship and the academic delusion

2006

The unmanageable consumer
John Fahy
(2006) The unmanageable consumer

2006

The test marketing of Guinness mid-strength
John Fahy
(2006) The test marketing of Guinness mid-strength

2006

The resource-based view/marketing interface
John Fahy
(2006) The resource-based view/marketing interface

2005

Sports Sponsorship goes Strictly Professional
John Fahy
(2005) Sports Sponsorship goes Strictly Professional
In Sunday Business Post ; pp. 21-21

2005

PEI: Developing a customer service strategy
John Fahy
(2005) PEI: Developing a customer service strategy
In Cases in Marketing Management & Strategy Vol. 4; C. Kilbride & G. Mortimer(Ed.) Dublin : ColourBooks Ltd pp. 1-25

2004

Resources and Competitive Advantage
John Fahy
(2004) Resources and Competitive Advantage

2003

Marketing in the 21st Century
John Fahy
(2003) Marketing in the 21st Century

2001

Sylvan Ireland, in Principles and Practice of Marketing, 3rd edition
Fahy, J
(2001) Sylvan Ireland, in Principles and Practice of Marketing, 3rd edition

2001

Mitsubishi Ireland: The Launch of Black Diamond, European Case Clearing House
Fahy, J
(2001) Mitsubishi Ireland: The Launch of Black Diamond, European Case Clearing House

2000

Building an e-Business Strategy
Fahy, J
(2000) Building an e-Business Strategy

2000

Business Opportunities on the Internet
Fahy, J
(2000) Business Opportunities on the Internet

2000

No Logo by Naomi Klien
Fahy, J
(2000) No Logo by Naomi Klien
pp. 115-117

2000

Successful ebusiness strategies
Fahy, J
(2000) Successful ebusiness strategies

1999

Skills Requirements for the Future, Marketing Beyond 2000:
Fahy, J
(1999) Skills Requirements for the Future, Marketing Beyond 2000:

1999

Future of Marketing
Fahy, J
(1999) Future of Marketing

1999

Recent Developments in Marketing
Fahy, J
(1999) Recent Developments in Marketing

1998

Postmodern Marketing by Stephen Brown
John Fahy
(1998) Postmodern Marketing by Stephen Brown
In Journal of Marketing ; pp. 121-123

1996

Mitsubishi Electric Ireland Ltd (MEIR): Managing a Powershift in the Distribution Channel, European Case Clearing House
Fahy, J
(1996) Mitsubishi Electric Ireland Ltd (MEIR): Managing a Powershift in the Distribution Channel, European Case Clearing House

1996

Branding for Competitive Advantage
John Fahy
(1996) Branding for Competitive Advantage

1993

Optimeyes: Revolutionising the Ophthalmics Industry in Ireland, European Case Clearing House"
Fahy, J
(1993) Optimeyes: Revolutionising the Ophthalmics Industry in Ireland, European Case Clearing House"

1993

The Outnation: A Search for the Soul of Japan by Jonathan Rauch
John Fahy
(1993) The Outnation: A Search for the Soul of Japan by Jonathan Rauch
In Management ; pp. 51-51

1991

Crowning the Customer by Fergal Quinn
John Fahy
(1991) Crowning the Customer by Fergal Quinn
In Irish Marketing Review; pp. 79-80