Biography
An award winning international researcher and teacher, John Fahy is Professor of Marketing at the University of Limerick and Adjunct Professor of Marketing at the University of Adelaide. He has a distinguished track record in the fields of marketing and business strategy and is particularly known for his work in the area of marketing resources and capabilities. Other current research interests include customer value, evolutionary perspectives on marketing and strategic decision making and his popular blog on these issues at www.johnfahy.net has attracted a large following.He is the author of over 100 articles on marketing and strategy and has been published in leading titles including Journal of Marketing, Journal of International Business Studies, Journal of Business Research, Journal of Marketing Management, European Journal of Marketing, International Business Review and Sloan Management Review. His best known work a Journal of Marketing article on sustainable competitive advantage has been cited over 2,000 times. He is also the winner of several major international research awards such as the AMA Services Marketing Paper of the Year Award and the Chartered Institute of Marketing Best Paper Award at the Academy of Marketing Annual Conference. He is a former Executive Committee member of the European Academy of Marketing.Professor Fahy is also a renowned teacher with a particular expertise in working with MBA and executive groups and he was awarded the prestigious Shannon Consortium Teaching Excellence Award in 2012. His skills have been in demand around the world and he has taught in Australia, Japan, Hungary, Ireland, New Zealand, Singapore, Switzerland, United Kingdom and the United States. The focus of his executive work is on bridging the gap between academic insight and the commercial realities facing organisations and he has been extensively involved in both open and in-company programmes in Ireland and the UK. As part of this activity he is the author of several award winning business case studies and of two books including the best-selling Foundations of Marketing co-written with David Jobber which is now in its sixth edition. Professor Fahy holds a Masters Degree from Texas A&M University and a Doctorate from Trinity College. Outside of work his passions include family, music, sport, food and travel. For more details go to http://johnfahy.net/
Research Interests
Major research interests are in the areas of marketing strategy, customer value, consumer psychology and strategic decision making.
Teaching Interests
Marketing strategy, customer value, branding, digital marketing
Professional Activities
Award
- 2018 - Irish Academy of Management Best Paper Award (Marketing and Services Management Track)
- 2012 - Shannon Consortium Regional Teaching Excellence Award
- 2005 - Irish Academy of Management Best Doctoral Paper Award
- 2003 - Marketing Institute Biennial Case Study Competition
- 2002 - ECCH, National Case Writing Competition
- 2001 - Marketing Institute Biennial Case Study Competition
- 2001 - Chartered Institute of Marketing Best Paper Award
- 1996 - Best Doctoral Paper Award
- 1995 - Marketing Institute Biennial Case Study Competition
- 1994 - Outstanding Author Award
- 1993 - Best Doctoral Paper Award
- 1993 - Marketing Institute Biennial Case Study Competition
- 1993 - Services Marketing Paper of the Year
- 1992 - Wayne DeLozier Award
- 1988 - Rotary Foundation Graduate Scholarship
Committee
- 1899 Irish Marketing Teachers Association,
- 1899 Marketing Institute,
- European Academy of Marketing ,
Other
- Pioneered the use of Intranets to support course delivery
Research Collaborators
- Jodie Conduit - Co-supervision of PhD - University of Adelaide -Australia
- Rebecca Dolan - Joint Publication - University of Auckland -New Zealand
- Werner Kunz - Funding Award - University of Massachusetts Boston -USA
Publications
Book
Foundations of Marketing 6th edition
John Fahy and David Jobber
Foundations of Marketing, 5th edition
John Fahy and David Jobber
Foundations of Marketing, 4th edition
John Fahy & David Jobber
Foundations of Marketing, 3rd edition
Fahy, J; Jobber, D
Foundations of Marketing, 2nd edition
Fahy, J; Jobber, D
Foundations of Marketing
Jobber, D; Fahy, J
Book Chapter
Contemporary Issues in Social Media Marketing
Rebecca Dolan, Jodie Conduit and John Fahy
Creating, contributing and consuming behaviour: How rational and effective appeals in social media facilitate engagement
The case for altruism in eWoM motivations
Killian M.;Fahy J.;O’Loughlin D.
Making a Difference Through Marketing: A Quest for Diverse Perspectives
DOI: 10.1007/978-981-10-0464-3_10
Brand experience in tourism in the Internet age
Anthony Foley, John Fahy and Ann-Marie Ivers
The Handbook of Tourism Marketing
The Customer Value Proposition
John Fahy
Best Practices in Successful Business: A Collection of Tutorials
Converging themes: Networks, international performance and the telecoms sector
Breda Kenny and John Fahy
Firm-Level Internationalisation, Regionalism and Globalism
SME's Networking Capability and Financial Performance
Breda Kenny and John Fahy
Inter-Firm Networks: Advances in Business Marketing and Purchasing, Vol. 17
Japan's Second Distribution Revolution: The Penetration of Global Retail Formats
Fahy, J; Taguchi, F
Japanese Distribution Strategy
Foreign Direct Investment, Economic Transition and the Impact on Marketing Practice in Slovenia
Fahy, J; Hooley,G; Cox, T; Snoj, B
International Business: Emerging Issues and Emerging Markets
The Role of Resources in Global Competition
Fahy, J
Internationalisation: Process, Context and Markets
The Challenges of International Marketing
Fahy, J
The CIM Handbook of Strategic Marketing
Pricing in International Markets: A European Experience
Fahy, J
International Lecture Series: Principles of Marketing, 4th edition
The Marketing Environment
Murray, JA; Fahy, J
The European Business Environment
Conference Publication
British Academy of Management Annual Conference
Tara Frawley and John Fahy
Irish Academy of Management Annual Conference
Tara Frawley and John Fahy
Irish Academy of Management Annual Conference
Tara Frawley and John Fahy
American Marketing Association Winter Educators Conference
Michelle Killian, John Fahy, Deirdre O'Loughlin and Werner Kunz
Thought Leaders in Customer Engagement and Customer Relationship Management Conference
Rebecca Dolan, Jodie Conduit and John Fahy
ANZMAC Annual Conference
Rebecca Dolan, Jodie Conduit, John Fahy and Steve Goodman
European Academy of Marketing Annual Conference
John Fahy and Robert Hamlin
Marketing Education Group (MEG), Annual Conference Proceedings
Fahy, John,,Menakuru, S.,Ahmed, J.,Larvin, M.,Leeder, P.
British Journal of Surgery
Emerging Issues in Marketing, Marketing Education Group (MEG) Annual Conference Proceedings
David Shipley, John Fahy, Colin Egan and Tormod Haugen,Meyer, T.,Caplin, M. E.,Palmer, D. H.,Valle, J. W.,Larvin, M.,Waters, J. S.,Coxon, F.,Borbath, I.,Peeters, M.,Nagano, E.,Kato, H.
European Journal of Cancer
AIB (UK & Ireland) 36th Annual Conference
Kenny, Breda and John Fahy
AIBUK Annual Conference
Kenny, Breda and John Fahy
The 4th Nordic Workshop on Relationship Dynamics, Nord2006
Ryan, Annmarie, Lisa O'Malley and John Fahy
Irish Academy of Management 8th Annual Conference
Frawley, T Fahy, J
Irish Academy of Management, 8th Annual Conference
Moloney, Sinead, John Fahy and Siobhan McAleer
Irish Academy of Management, 8th Annual Conference
Frawley, Tara and John Fahy
Academy of Marketing Annual Conference
Frawley, T Fahy, J
12th Biennial World Marketing Congress
Foley, Anthony; Fahy, John
Irish Academy of Management Annual Conference
Moloney, Sinead, Fahy, John and McAleer, Siobhan
AIBUK Annual Conference
Kenny, Breda and Fahy, John
British Academy of Management Annual Conference
Foley, Anthony and John Fahy
Academy of Marketing Annual Conference
Ryan, Annmarie and John Fahy
Irish Academy of Management Annual Conference
Annmarie Ryan and John Fahy
A Marketing Odyssey Academy of Marketing Annual Conference
Hooley, G.J., Greenley, G.E., Fahy, John and Cadogan, J.W
The management of innovation within the Arts
Annmarie Ryan and John Fahy
Bridging Marketing Theory and Practice Proceedings of the ANZMAC Conference
Hooley, G. J., Greenley G. E., Cadogan, J. W., Muhlbacher, H. and Fahy John
Irish Academy of Management Annual Conference
Dympna O¿Callaghan and John Fahy
Marketing in a Global Economy, The International Marketing Educators Conference
Fahy, John, Francis Farrelly and Pascale Quester
Proceedings of the Australian & New Zealand Marketing Academy Conference
Farrelly, Francis, John Fahy and Pascale Quester
UL Autumn Teaching Week
Fahy, John
Marketing in the New Millenium: 29th EMAC Conference Proceedings
Hooley, Graham, John Fahy, Tony Cox, Joszef Beracs, Krsyzstof Fonfara and Boris Snoj
Irish Academy of Management Conference Proceedings
Fahy, John and Dermot Duff
Marketing and Competition in the Information Age: 28th EMAC Conference Proceedings,
Fahy, John, Graham Hooley, Tony Cox, Jozsef Beracs, Krysztof Fonfara and Vladimir Gabrijan,
On Global Perspectives in Marketing for the 21st Century: Proceedings of the 9th World Marketing Congress
Cox, Tony, Graham Hooley, Krzysztof Fonfara and John Fahy
Marketing and Competition in the Information Age: 28th EMAC Conference Proceedings
Cox, Tony, Graham Hooley, John Fahy, Krzystof Fonfara
American Marketing Association/Japanese Marketing Association Special Conference on Japanese Distribution
Fahy, John and Fuyuki Taguchi
International Business and Emerging Markets, Proceedings of the 25th Annual Conference
Fahy, John, Graham Hooley, Tony Cox and John Fahy
EMAC Proceedings of the 27th Conference
Hooley, Graham, Tony Cox, John Fahy, David Shipley, Jozsef Beracs, Krzystof Fonfara and Boris Snoj
Academy of Marketing Annual Conference Proceedings
Hooley, Graham, John Fahy, Tony Cox, Jozsef Beracs, Krzysztof Fonfara and Boris Snoj
EMAC Proceedings of the 27th Conference
Cox, Tony, Graham Hooley, Gordon Greenley, John Fahy, Joszef Beracs, Krzysztof Fonfara and Boris Snoj
Transformation of Global Firms and the Global Economy: Proceedings of the Annual Meeting of the Academy of International Business,
Fahy, John, Graham Hooley, Tony Cox, Krzysztof Fonfara, Jozsef Beracs and Boris Snoj
Marketing Education Group (MEG) Annual Conference Proceedings
Fahy, John and David Shipley
Marketing: Perspectives for the 1990s
Fahy, John
Developments in Marketing Science
Bharadwaj, Sundar G., John Fahy and P. Rajan Varadarajan
Progress in Marketing Thought,
Fahy, John
Academy of Marketing Annual Conference Proceedings
Cox, Tony, Graham Hooley, John Fahy, Jozsef Beracs, Krzysztof Fonfara and Boris Snoj,Larvin, M.,Lansdown, M. R.,McMahon, M. J.,Chalmer, A. G.,Turney, J. H.,Brownjohn, A. M.
BMJ
Other Journal
The role of tie strength, relational capability and trust in the international performance of high-tech SMEs
Breda Kenny and John Fahy
The Industrial Marketing and Purchasing (IMP) Journal
Surecon Network Solutions Ltd: In a World of Pots and Pans!
Breda Kenny and John Fahy
Irish Business Journal Case Study Edition
Building an e-business strategy
Fahy, J
Running Your Business
Getting the Right Perspective
Patrick Butler and John Fahy
Decision
Japanese Distribution: Worth a Second Look
Fahy, J
Foresight Business Journal
Change in Japan May Signal Opportunity
Fahy, J; Taguchi, F
Sunday Business Post
Japanese Advertising Goes Back To Basics
Fahy, J
Irish Marketing Journal
Japanese Distribution: Are We Seeing Some Real Change
Fahy, J
The Marketing Institute News
Views From the East
Fahy, J
Management
Emerging Opportunities in the Czech Republic
Fahy, J
The Marketing Institute News
Export Opportunities in Japan
Fahy, J
The Marketing Institute News
Other Publication
The customer value proposition
John Fahy
Navigating the digital marketing minefield
John Fahy and John Caulfield
The impact of technology on business, work and education
John Fahy and John Herlihy
Sex in Advertising
John Fahy
Building strategy from the outside-in
John Fahy
The customer value proposition
John Fahy
The rebranding of Superquinn
John Fahy
The Aurthur's Day Controversy
John Fahy
Online data privacy
John Fahy
The problem with opinion polls
John Fahy
The mind of the consumer
John Fahy
The mind of the consumer
John Fahy
Strategy from the outside-in
John Fahy
Strategy from the Outside-In
John Fahy
The net works for social students
John Fahy
Sunday Times
Teaching with social media
John Fahy
Marketing in Times of Recession
John Fahy
Marketing in Times of Recession
John Fahy
The unmanageable consumer
John Fahy
Sports Sponsorship goes Strictly Professional
John Fahy
Sunday Business Post
PEI: Developing a customer service strategy
John Fahy
Cases in Marketing Management & Strategy Vol. 4
Resources and Competitive Advantage
John Fahy
Marketing in the 21st Century
John Fahy
No Logo by Naomi Klien
Fahy, J
Successful ebusiness strategies
Fahy, J
Building an e-Business Strategy
Fahy, J
Future of Marketing
Fahy, J
Recent Developments in Marketing
Fahy, J
Postmodern Marketing by Stephen Brown
John Fahy
Journal of Marketing
Branding for Competitive Advantage
John Fahy
The Outnation: A Search for the Soul of Japan by Jonathan Rauch
John Fahy
Management
Crowning the Customer by Fergal Quinn
John Fahy
Irish Marketing Review
Peer Reviewed Journal
Social media engagement behavior: A framework for engaging customers through social media content
Dolan R.;Conduit J.;Frethey-Bentham C.;Fahy J.;Goodman S.
European Journal Of Marketing
DOI: 10.1108/EJM-03-2017-0182
Social media: communication strategies, engagement and future research directions
Dolan R.;Conduit J.;Fahy J.;Goodman S.
International Journal Of Wine Business Research
DOI: 10.1108/IJWBR-04-2016-0013
Social media engagement behaviour: a uses and gratifications perspective
Dolan, R,Conduit, J,Fahy, J,Goodman, S
Journal Of Strategic Marketing
DOI: 10.1080/0965254X.2015.1095222
Brand experience in tourism in the Internet age
Foley, A,Fahy, J,Ivers, AM,McCabe, S
Routledge Handbook Of Tourism Marketing
Evolving priorities in sponsorshop: From media management to network management
Annmarie Ryan and John Fahy
Journal Of Marketing Management
SMES' NETWORKING CAPABILITY AND INTERNATIONAL PERFORMANCE
Kenny, B,Fahy, J,Baxter, R,Woodside, AG
Interfirm Networks: Theory, Strategy, And Behavior
DOI: 10.1108/S1069-0964(2011)0000017006
Network resources and international performance of high tech SMEs
Kenny B.;Fahy J.
Journal Of Small Business And Enterprise Development
DOI: 10.1108/14626001111155691
Seeing market orientation through a capabilities lens
Foley A.;Fahy J.
European Journal Of Marketing
DOI: 10.1108/03090560910923201
Revisiting the First-Mover Advantage
Frawley, T; Fahy, J
The Irish Journal Of Management
Examining the link between international business networks and performance in international trade - A research agenda
Kenny B., Fahy J.
International Journal Of Entrepreneurship And Innovation Management
What is a Marketing Resource? A Response to Gibbert, Golfeto and Zerbini
Fahy, J; Hooley, G; Greenley, G; Cadogan, J
Journal Of Business Research
Revisiting the First Mover Advantage Theory: A Resource-Based Perspective
Frawley, T; Fahy, J
Irish Journal Of Management
Market Orientation: A Study in the Irish Context
Moloney, S; Fahy, J; McAleer, S
Irish Journal Of Management
The performance impact of marketing resources
Hooley, GJ; Greenley, GE; Cadogan, JW; Fahy, J
Journal Of Business Research
DOI: 10.1016/S0148-2963(03)00109-7
Towards a further understanding of the development of market orientation in the firm: A conceptual framework based on the market-sensing capability
Foley A.;Fahy J.
Journal Of Strategic Marketing
DOI: 10.1080/0965254042000308048
A cross-cultural analysis of the geographic knowledge of US, Irish, Israeli, Mexican and South Korean business school students
Hise, RT; Shin, J-K; Davidow, M; Fahy, J; Solano-Mendez, R; Troy, L
Journal Of Teaching In International Business
Competitive advantage through sponsorship: A conceptual model and research propositions
Fahy, J; Farrelly, F; Quester, P
European Journal Of Marketing
Incongruity between expression and experience: The role of imagery in supporting the positioning of a tourism destination brand
Foley, A; Fahy, J
Journal Of Brand Management
Towards a further understanding of the development of market orientation in the firm: A conceptual framework based on the market sensing capability
Foley, A; Fahy, J
Journal Of Strategic Marketing
A cross cultural analysis of the geographical knowledge of u.s., irish, israeli, mexican, and south korean business school students
Hise R.;Shin J.;Davidow M.;Fahy J.;Solano-Mendez R.;Troy L.
Journal Of Teaching In International Business
DOI: 10.1300/J066v15n03_02
Market orientation in the service sector of the transition economies of Central Europe
Hooley, G; Fahy, J; Greenley, G; Beracs, J; Fonfara, K; Snoj, B
European Journal Of Marketing
A relationship marketing perspective on the sponsorship of the Arts in Ireland: A Galway arts festival-Nortel Networks case study
Ryan, A; Fahy, J
Irish Marketing Review
Privatisation and sustainable competitive advantage in the emerging economies of Central Europe
Fahy, J; Hooley, G; Beracs, J; Fonfara, K; Gabrijan, V
Management International Review
Sustainable competitive advantage in electronic business: Towards a contingency perspective on the resource-based view
Fahy J.;Hooley G.
Journal Of Strategic Marketing
DOI: 10.1080/0965254022000014532
Is the Internet dumbing down marketing
O'Callaghan, D; Fahy, J
Irish Marketing Review
A resource-based analysis of sustainable competitive advantage in a global environment
Fahy J.
International Business Review
DOI: 10.1016/S0969-5931(01)00047-6
Market-Focused resources, competitive positioning and firm performance
Hooley, G; Greenley, G; Fahy, J; Cadogan, J
J. Marketing Management
The development and impact of marketing capabilities in Central Europe
Fahy, J; Hooley, G; Cox, T; Beracs, J; Fonfara, K; Snoj, B
Journal Of International Business Studies
DOI: 10.1057/palgrave.jibs.8490907
Market orientation in the transition economies of central Europe: Tests of the Narver and Slater market orientation scales
Hooley, G; Cox, T; Fahy, J; Shipley, D; Beracs, J; Fonfara, K; Snoj, B
Journal Of Business Research
DOI: 10.1016/S0148-2963(99)00105-8
The resource-based view of the firm: Some stumbling-blocks on the road to understanding sustainable competitive advantage
Fahy J.
European Industrial Training
DOI: 10.1108/03090590010321061
Strategic Marketing and the Resource-Based View of the Firm
Fahy, J; Smithee, A
Academy Of Marketing Science Review
Marketing Capabilities and Firm Performance: A Hierarchical Model
Hooley, G; Fahy, J; Cox, T; Beracs, J; Fonfara, K; Snoj, B
J. Market-Focused Management
Resources and Global Competitive Advantage: A Study of the Automotive Components Industry in Ireland
Fahy, J
Irish Marketing Review
Improving response rates in cross-cultural mail surveys
Fahy, J.
Industrial Marketing Management
Accountants Behaving Badly: A Marketing Perspective
McHugh, G; Fahy, J; Butler, P
Irish Marketing Review
International Joint Ventures and Greenfield Investments: A Comparative Study of Approaches, Strategies and Performance in Hungary
Hooley, G; Beracs, J; Cox, T; Fahy, J; Svetla Marinova, S
Research In Marketing
Motives and Experiences of IJV Partners in Hungary,
Fahy, J; Shipley, D; Egan,C ;Neale, B
J. Business And Industrial Marketing
Postmodern marketing
Fahy, J.
Journal Of Marketing
Competitive Advantage in International Services: A Resource-Based View
Fahy, J
International Studies In Organisation And Management
Foreign direct investment in Hungary: Resource acquisition and domestic competitive advantage
Hooley, G., Cox, T., Shipley, D., Fahy, J., Beracs, J., Kolos, K.
Journal Of International Business Studies
Perceptions of Agency Executives on Dimensions of Press Advertising Effectiveness
Shipley, D; Fahy, J; Egan, C; Haugen, T
J. Marketing Communications
Advertising Sensitive Products
Fahy, J; Smart,D; Pride, W; Ferrell, OC
International Journal Of Advertising
Reassessing the Japanese distribution system
Fahy, J., Taguchi, F.
Sloan Management Review
Investment Justification in CIM
Michiharu, S; Fahy, J
Research On Accounting
Learning From the Currency Crisis of 1992
Fahy, J
Irish Marketing Review
Japan's New Look Distribution Systems
Fahy, J; Taguchi, F
Senshu Business Review
An Analysis of Competition in the New Europe
Fahy, J
European Journal Of Marketing
Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions
Bharadwaj, S. G., Varadarajan, P. R., Fahy, J.
Journal Of Marketing
How Service Companies Can Attain a Sustainable Competitive Advantage
Fahy, J
Irish Marketing Review
Published Report
Marketing in the 21st Century: A Study of Practice and Performance in Ireland
John Fahy, Sinead Moloney & Siobhan McAteer