Professor. John Fahy

Contemporary Issues in Social Media Marketing
Rebecca Dolan, Jodie Conduit and John Fahy
(2017) Contemporary Issues in Social Media Marketing
In Creating, contributing and consuming behaviour: How rational and effective appeals in social media facilitate engagement; London : Routledge

The case for altruism in eWoM motivations
Killian M.;Fahy J.;O’Loughlin D.
(2016) The case for altruism in eWoM motivations
In Making a Difference Through Marketing: A Quest for Diverse Perspectives; pp. 129-142
DOI: 10.1007/978-981-10-0464-3_10

Brand experience in tourism in the Internet age
Anthony Foley, John Fahy and Ann-Marie Ivers
(2014) Brand experience in tourism in the Internet age
In The Handbook of Tourism Marketing; London : Routledge pp. 140-150

The Customer Value Proposition
John Fahy
(2012) The Customer Value Proposition
In Best Practices in Successful Business: A Collection of Tutorials; USA : Walker Publications pp. 78-87

Converging themes: Networks, international performance and the telecoms sector
Breda Kenny and John Fahy
(2011) Converging themes: Networks, international performance and the telecoms sector
In Firm-Level Internationalisation, Regionalism and Globalism; UK : Palgrave-McMillan pp. 263-291

SME's Networking Capability and Financial Performance
Breda Kenny and John Fahy
(2011) SME's Networking Capability and Financial Performance
In Inter-Firm Networks: Advances in Business Marketing and Purchasing, Vol. 17; USA : Emerald Publishing pp. 199-376

Foreign Direct Investment, Economic Transition and the Impact on Marketing Practice in Slovenia
Fahy, J; Hooley,G; Cox, T; Snoj, B
(2000) Foreign Direct Investment, Economic Transition and the Impact on Marketing Practice in Slovenia
In International Business: Emerging Issues and Emerging Markets; pp. 221-237

Japan's Second Distribution Revolution: The Penetration of Global Retail Formats
Fahy, J; Taguchi, F
(2000) Japan's Second Distribution Revolution: The Penetration of Global Retail Formats
In Japanese Distribution Strategy; pp. 298-309

The Role of Resources in Global Competition
Fahy, J
(1998) The Role of Resources in Global Competition
In Internationalisation: Process, Context and Markets; pp. 122-135

The Challenges of International Marketing
Fahy, J
(1998) The Challenges of International Marketing
In The CIM Handbook of Strategic Marketing; pp. 194-208

Pricing in International Markets: A European Experience
Fahy, J
(1995) Pricing in International Markets: A European Experience
In International Lecture Series: Principles of Marketing, 4th edition; pp. 83-93

The Marketing Environment
Murray, JA; Fahy, J
(1994) The Marketing Environment
In The European Business Environment; pp. 183-198

Social media engagement behavior: A framework for engaging customers through social media content
Dolan R.;Conduit J.;Frethey-Bentham C.;Fahy J.;Goodman S.
(2019) Social media engagement behavior: A framework for engaging customers through social media content
In European Journal Of Marketing; pp. 2213-2243
DOI: 10.1108/EJM-03-2017-0182

Social media: communication strategies, engagement and future research directions
Dolan R.;Conduit J.;Fahy J.;Goodman S.
(2017) Social media: communication strategies, engagement and future research directions
In International Journal Of Wine Business Research; pp. 2-19
DOI: 10.1108/IJWBR-04-2016-0013

Social media engagement behaviour: a uses and gratifications perspective
Dolan, R,Conduit, J,Fahy, J,Goodman, S
(2016) Social media engagement behaviour: a uses and gratifications perspective
In Journal Of Strategic Marketing; pp. 261-277
DOI: 10.1080/0965254X.2015.1095222

Brand experience in tourism in the Internet age
Foley, A,Fahy, J,Ivers, AM,McCabe, S
(2014) Brand experience in tourism in the Internet age
In Routledge Handbook Of Tourism Marketing; pp. 140-150

Evolving priorities in sponsorshop: From media management to network management
Annmarie Ryan and John Fahy
(2012) Evolving priorities in sponsorshop: From media management to network management
In Journal Of Marketing Management; pp. 1132-1158

Network resources and international performance of high tech SMEs
Kenny B.;Fahy J.
(2011) Network resources and international performance of high tech SMEs
In Journal Of Small Business And Enterprise Development; pp. 529-555
DOI: 10.1108/14626001111155691

SMES' NETWORKING CAPABILITY AND INTERNATIONAL PERFORMANCE
Kenny, B,Fahy, J,Baxter, R,Woodside, AG
(2011) SMES' NETWORKING CAPABILITY AND INTERNATIONAL PERFORMANCE
In Interfirm Networks: Theory, Strategy, And Behavior; pp. 199-376
DOI: 10.1108/S1069-0964(2011)0000017006

Seeing market orientation through a capabilities lens
Foley A.;Fahy J.
(2009) Seeing market orientation through a capabilities lens
In European Journal Of Marketing; pp. 13-20
DOI: 10.1108/03090560910923201

Revisiting the First-Mover Advantage
Frawley, T; Fahy, J
(2006) Revisiting the First-Mover Advantage
In The Irish Journal Of Management; pp. 273-295

Examining the link between international business networks and performance in international trade - A research agenda
Kenny B., Fahy J.
(2006) Examining the link between international business networks and performance in international trade - A research agenda
In International Journal Of Entrepreneurship And Innovation Management; pp. 495-507

What is a Marketing Resource? A Response to Gibbert, Golfeto and Zerbini
Fahy, J; Hooley, G; Greenley, G; Cadogan, J
(2006) What is a Marketing Resource? A Response to Gibbert, Golfeto and Zerbini
In Journal Of Business Research; pp. 152-154

The performance impact of marketing resources
Hooley, GJ; Greenley, GE; Cadogan, JW; Fahy, J
(2005) The performance impact of marketing resources
In Journal Of Business Research; pp. 18-27
DOI: 10.1016/S0148-2963(03)00109-7

Revisiting the First Mover Advantage Theory: A Resource-Based Perspective
Frawley, T; Fahy, J
(2005) Revisiting the First Mover Advantage Theory: A Resource-Based Perspective
In Irish Journal Of Management; pp. 273-295

Market Orientation: A Study in the Irish Context
Moloney, S; Fahy, J; McAleer, S
(2005) Market Orientation: A Study in the Irish Context
In Irish Journal Of Management; pp. 41-60

Competitive advantage through sponsorship: A conceptual model and research propositions
Fahy, J; Farrelly, F; Quester, P
(2004) Competitive advantage through sponsorship: A conceptual model and research propositions
In European Journal Of Marketing;

Towards a further understanding of the development of market orientation in the firm: A conceptual framework based on the market sensing capability
Foley, A; Fahy, J
(2004) Towards a further understanding of the development of market orientation in the firm: A conceptual framework based on the market sensing capability
In Journal Of Strategic Marketing; pp. 219-229

Incongruity between expression and experience: The role of imagery in supporting the positioning of a tourism destination brand
Foley, A; Fahy, J
(2004) Incongruity between expression and experience: The role of imagery in supporting the positioning of a tourism destination brand
In Journal Of Brand Management; pp. 209-217

A cross cultural analysis of the geographical knowledge of u.s., irish, israeli, mexican, and south korean business school students
Hise R.;Shin J.;Davidow M.;Fahy J.;Solano-Mendez R.;Troy L.
(2004) A cross cultural analysis of the geographical knowledge of u.s., irish, israeli, mexican, and south korean business school students
In Journal Of Teaching In International Business; pp. 7-26
DOI: 10.1300/J066v15n03_02

Towards a further understanding of the development of market orientation in the firm: A conceptual framework based on the market-sensing capability
Foley A.;Fahy J.
(2004) Towards a further understanding of the development of market orientation in the firm: A conceptual framework based on the market-sensing capability
In Journal Of Strategic Marketing; pp. 219-230
DOI: 10.1080/0965254042000308048

A cross-cultural analysis of the geographic knowledge of US, Irish, Israeli, Mexican and South Korean business school students
Hise, RT; Shin, J-K; Davidow, M; Fahy, J; Solano-Mendez, R; Troy, L
(2004) A cross-cultural analysis of the geographic knowledge of US, Irish, Israeli, Mexican and South Korean business school students
In Journal Of Teaching In International Business; pp. 7-26

A relationship marketing perspective on the sponsorship of the Arts in Ireland: A Galway arts festival-Nortel Networks case study
Ryan, A; Fahy, J
(2003) A relationship marketing perspective on the sponsorship of the Arts in Ireland: A Galway arts festival-Nortel Networks case study
In Irish Marketing Review; pp. 31-42

Privatisation and sustainable competitive advantage in the emerging economies of Central Europe
Fahy, J; Hooley, G; Beracs, J; Fonfara, K; Gabrijan, V
(2003) Privatisation and sustainable competitive advantage in the emerging economies of Central Europe
In Management International Review; pp. 407-428

Market orientation in the service sector of the transition economies of Central Europe
Hooley, G; Fahy, J; Greenley, G; Beracs, J; Fonfara, K; Snoj, B
(2003) Market orientation in the service sector of the transition economies of Central Europe
In European Journal Of Marketing; pp. 86-106

Is the Internet dumbing down marketing
O'Callaghan, D; Fahy, J
(2002) Is the Internet dumbing down marketing
In Irish Marketing Review; pp. 59-70

A resource-based analysis of sustainable competitive advantage in a global environment
Fahy J.
(2002) A resource-based analysis of sustainable competitive advantage in a global environment
In International Business Review; pp. 57-77
DOI: 10.1016/S0969-5931(01)00047-6

Sustainable competitive advantage in electronic business: Towards a contingency perspective on the resource-based view
Fahy J.;Hooley G.
(2002) Sustainable competitive advantage in electronic business: Towards a contingency perspective on the resource-based view
In Journal Of Strategic Marketing; pp. 241-253
DOI: 10.1080/0965254022000014532

Market-Focused resources, competitive positioning and firm performance
Hooley, G; Greenley, G; Fahy, J; Cadogan, J
(2001) Market-Focused resources, competitive positioning and firm performance
In J. Marketing Management; pp. 503-520

Market orientation in the transition economies of central Europe: Tests of the Narver and Slater market orientation scales
Hooley, G; Cox, T; Fahy, J; Shipley, D; Beracs, J; Fonfara, K; Snoj, B
(2000) Market orientation in the transition economies of central Europe: Tests of the Narver and Slater market orientation scales
In Journal Of Business Research; pp. 273-285
DOI: 10.1016/S0148-2963(99)00105-8

The resource-based view of the firm: Some stumbling-blocks on the road to understanding sustainable competitive advantage
Fahy J.
(2000) The resource-based view of the firm: Some stumbling-blocks on the road to understanding sustainable competitive advantage
In European Industrial Training; pp. 94-104
DOI: 10.1108/03090590010321061

The development and impact of marketing capabilities in Central Europe
Fahy, J; Hooley, G; Cox, T; Beracs, J; Fonfara, K; Snoj, B
(2000) The development and impact of marketing capabilities in Central Europe
In Journal Of International Business Studies; pp. 63-81
DOI: 10.1057/palgrave.jibs.8490907

Strategic Marketing and the Resource-Based View of the Firm
Fahy, J; Smithee, A
(1999) Strategic Marketing and the Resource-Based View of the Firm
In Academy Of Marketing Science Review;

Marketing Capabilities and Firm Performance: A Hierarchical Model
Hooley, G; Fahy, J; Cox, T; Beracs, J; Fonfara, K; Snoj, B
(1999) Marketing Capabilities and Firm Performance: A Hierarchical Model
In J. Market-Focused Management; pp. 259-278

Accountants Behaving Badly: A Marketing Perspective
McHugh, G; Fahy, J; Butler, P
(1998) Accountants Behaving Badly: A Marketing Perspective
In Irish Marketing Review; pp. 19-26

International Joint Ventures and Greenfield Investments: A Comparative Study of Approaches, Strategies and Performance in Hungary
Hooley, G; Beracs, J; Cox, T; Fahy, J; Svetla Marinova, S
(1998) International Joint Ventures and Greenfield Investments: A Comparative Study of Approaches, Strategies and Performance in Hungary
In Research In Marketing; pp. 87-122

Motives and Experiences of IJV Partners in Hungary,
Fahy, J; Shipley, D; Egan,C ;Neale, B
(1998) Motives and Experiences of IJV Partners in Hungary,
In J. Business And Industrial Marketing; pp. 155-163

Postmodern marketing
Fahy, J.
(1998) Postmodern marketing
In Journal Of Marketing; pp. 121-123

Resources and Global Competitive Advantage: A Study of the Automotive Components Industry in Ireland
Fahy, J
(1998) Resources and Global Competitive Advantage: A Study of the Automotive Components Industry in Ireland
In Irish Marketing Review; pp. 3-14

Improving response rates in cross-cultural mail surveys
Fahy, J.
(1998) Improving response rates in cross-cultural mail surveys
In Industrial Marketing Management; pp. 459-467

Foreign direct investment in Hungary: Resource acquisition and domestic competitive advantage
Hooley, G., Cox, T., Shipley, D., Fahy, J., Beracs, J., Kolos, K.
(1996) Foreign direct investment in Hungary: Resource acquisition and domestic competitive advantage
In Journal Of International Business Studies; pp. 683-709

Competitive Advantage in International Services: A Resource-Based View
Fahy, J
(1996) Competitive Advantage in International Services: A Resource-Based View
In International Studies In Organisation And Management; pp. 24-37

Advertising Sensitive Products
Fahy, J; Smart,D; Pride, W; Ferrell, OC
(1995) Advertising Sensitive Products
In International Journal Of Advertising; pp. 231-243

Reassessing the Japanese distribution system
Fahy, J., Taguchi, F.
(1995) Reassessing the Japanese distribution system
In Sloan Management Review; pp. 49-61

Perceptions of Agency Executives on Dimensions of Press Advertising Effectiveness
Shipley, D; Fahy, J; Egan, C; Haugen, T
(1995) Perceptions of Agency Executives on Dimensions of Press Advertising Effectiveness
In J. Marketing Communications; pp. 91-104

Japan's New Look Distribution Systems
Fahy, J; Taguchi, F
(1994) Japan's New Look Distribution Systems
In Senshu Business Review; pp. 95-127

Investment Justification in CIM
Michiharu, S; Fahy, J
(1994) Investment Justification in CIM
In Research On Accounting; pp. 37-65

Learning From the Currency Crisis of 1992
Fahy, J
(1994) Learning From the Currency Crisis of 1992
In Irish Marketing Review; pp. 83-91

Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions
Bharadwaj, S. G., Varadarajan, P. R., Fahy, J.
(1993) Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions
In Journal Of Marketing; pp. 83-99

How Service Companies Can Attain a Sustainable Competitive Advantage
Fahy, J
(1993) How Service Companies Can Attain a Sustainable Competitive Advantage
In Irish Marketing Review; pp. 29-37

An Analysis of Competition in the New Europe
Fahy, J
(1993) An Analysis of Competition in the New Europe
In European Journal Of Marketing; pp. 42-53

The role of tie strength, relational capability and trust in the international performance of high-tech SMEs
Breda Kenny and John Fahy
(2013) The role of tie strength, relational capability and trust in the international performance of high-tech SMEs
In The Industrial Marketing and Purchasing (IMP) Journal; pp. 188-203

Surecon Network Solutions Ltd: In a World of Pots and Pans!
Breda Kenny and John Fahy
(2010) Surecon Network Solutions Ltd: In a World of Pots and Pans!
In Irish Business Journal Case Study Edition; pp. 46-54

Building an e-business strategy
Fahy, J
(2000) Building an e-business strategy
In Running Your Business; pp. 18-20

Getting the Right Perspective
Patrick Butler and John Fahy
(1999) Getting the Right Perspective
In Decision; pp. 44-46

Change in Japan May Signal Opportunity
Fahy, J; Taguchi, F
(1995) Change in Japan May Signal Opportunity
In Sunday Business Post; pp. 32-

Japanese Distribution: Worth a Second Look
Fahy, J
(1995) Japanese Distribution: Worth a Second Look
In Foresight Business Journal;

Japanese Advertising Goes Back To Basics
Fahy, J
(1994) Japanese Advertising Goes Back To Basics
In Irish Marketing Journal; pp. 9-

Japanese Distribution: Are We Seeing Some Real Change
Fahy, J
(1994) Japanese Distribution: Are We Seeing Some Real Change
In The Marketing Institute News; pp. 8-9

Views From the East
Fahy, J
(1994) Views From the East
In Management; pp. 27-28

Emerging Opportunities in the Czech Republic
Fahy, J
(1993) Emerging Opportunities in the Czech Republic
In The Marketing Institute News; pp. 4-5

Export Opportunities in Japan
Fahy, J
(1993) Export Opportunities in Japan
In The Marketing Institute News; pp. 5-

Irish Academy of Management Annual Conference
Tara Frawley and John Fahy
(2019) Irish Academy of Management Annual Conference

British Academy of Management Annual Conference
Tara Frawley and John Fahy
(2019) British Academy of Management Annual Conference

Irish Academy of Management
Killian, M., Fahy, J. and O'Loughlin, D.
(2019) Irish Academy of Management

Irish Academy of Management Annual Conference
Tara Frawley and John Fahy
(2018) Irish Academy of Management Annual Conference

American Marketing Association Winter Educators Conference
Michelle Killian, John Fahy, Deirdre O'Loughlin and Werner Kunz
(2018) American Marketing Association Winter Educators Conference

Recent Advances in Retailing and Consumer Science Conference
Killian, Michelle, Fahy, J. and O'Loughlin, D., Kunz, W.
(2017) Recent Advances in Retailing and Consumer Science Conference
Vancouver

Thought Leaders in Customer Engagement and Customer Relationship Management Conference
Rebecca Dolan, Jodie Conduit and John Fahy
(2015) Thought Leaders in Customer Engagement and Customer Relationship Management Conference

ANZMAC Annual Conference
Rebecca Dolan, Jodie Conduit, John Fahy and Steve Goodman
(2014) ANZMAC Annual Conference

European Academy of Marketing Annual Conference
John Fahy and Robert Hamlin
(2014) European Academy of Marketing Annual Conference

Marketing Education Group (MEG), Annual Conference Proceedings
Fahy, John,,Menakuru, S.,Ahmed, J.,Larvin, M.,Leeder, P.
(2012) Marketing Education Group (MEG), Annual Conference Proceedings
In British Journal of Surgery; *(Ed.) pp. 352-360

Emerging Issues in Marketing, Marketing Education Group (MEG) Annual Conference Proceedings
David Shipley, John Fahy, Colin Egan and Tormod Haugen,Meyer, T.,Caplin, M. E.,Palmer, D. H.,Valle, J. W.,Larvin, M.,Waters, J. S.,Coxon, F.,Borbath, I.,Peeters, M.,Nagano, E.,Kato, H.
(2010) Emerging Issues in Marketing, Marketing Education Group (MEG) Annual Conference Proceedings
In European Journal of Cancer; *(Ed.) pp. 871-880

AIB (UK & Ireland) 36th Annual Conference
Kenny, Breda and John Fahy
(2009) AIB (UK & Ireland) 36th Annual Conference

AIBUK Annual Conference
Kenny, Breda and John Fahy
(2008) AIBUK Annual Conference

American Marketing Association Winter Educators Conference: Creating Value through Marketing Experiences and Interactive Partnerships
Ryan, A; O'Malley, L; Fahy, J
(2007) American Marketing Association Winter Educators Conference: Creating Value through Marketing Experiences and Interactive Partnerships
San Diego

The 4th Nordic Workshop on Relationship Dynamics, Nord2006
Ryan, Annmarie, Lisa O'Malley and John Fahy
(2006) The 4th Nordic Workshop on Relationship Dynamics, Nord2006

Irish Academy of Management, 8th Annual Conference
Moloney, Sinead, John Fahy and Siobhan McAleer
(2005) Irish Academy of Management, 8th Annual Conference

Irish Academy of Management, 8th Annual Conference
Frawley, Tara and John Fahy
(2005) Irish Academy of Management, 8th Annual Conference

Academy of Marketing Annual Conference
Frawley, T Fahy, J
(2005) Academy of Marketing Annual Conference
*(Ed.) pp. *-*

12th Biennial World Marketing Congress
Foley, Anthony; Fahy, John
(2005) 12th Biennial World Marketing Congress

Irish Academy of Management 8th Annual Conference
Frawley, T Fahy, J
(2005) Irish Academy of Management 8th Annual Conference
*(Ed.) pp. *-*

AIBUK Annual Conference
Kenny, Breda and Fahy, John
(2004) AIBUK Annual Conference

Irish Academy of Management Annual Conference
Moloney, Sinead, Fahy, John and McAleer, Siobhan
(2004) Irish Academy of Management Annual Conference

The Hot Topics in Marketing: 25th National Marketing Conference
Fahy, John
(2003) The Hot Topics in Marketing: 25th National Marketing Conference
*(Ed.) pp. *-*

British Academy of Management Annual Conference
Foley, Anthony and John Fahy
(2003) British Academy of Management Annual Conference
*(Ed.) pp. *-*

Academy of Marketing Annual Conference
Ryan, Annmarie and John Fahy
(2002) Academy of Marketing Annual Conference
*(Ed.) pp. *-*

Irish Academy of Management Annual Conference
Annmarie Ryan and John Fahy
(2002) Irish Academy of Management Annual Conference
*(Ed.) pp. *-*

The management of innovation within the Arts
Annmarie Ryan and John Fahy
(2001) The management of innovation within the Arts
*(Ed.) pp. *-*

Irish Academy of Management Annual Conference
Dympna O¿Callaghan and John Fahy
(2001) Irish Academy of Management Annual Conference
*(Ed.) pp. *-*

A Marketing Odyssey Academy of Marketing Annual Conference
Hooley, G.J., Greenley, G.E., Fahy, John and Cadogan, J.W
(2001) A Marketing Odyssey Academy of Marketing Annual Conference
*(Ed.) pp. 45-*

Bridging Marketing Theory and Practice Proceedings of the ANZMAC Conference
Hooley, G. J., Greenley G. E., Cadogan, J. W., Muhlbacher, H. and Fahy John
(2001) Bridging Marketing Theory and Practice Proceedings of the ANZMAC Conference
*(Ed.) pp. 67-*

Marketing in the New Millenium: 29th EMAC Conference Proceedings
Hooley, Graham, John Fahy, Tony Cox, Joszef Beracs, Krsyzstof Fonfara and Boris Snoj
(2000) Marketing in the New Millenium: 29th EMAC Conference Proceedings
Berend Wierenga, Ale Smidts and Gerrit Antonides(Ed.) pp. *-*

UL Autumn Teaching Week
Fahy, John
(2000) UL Autumn Teaching Week
*(Ed.) pp. *-*

Irish Academy of Management Conference Proceedings
Fahy, John and Dermot Duff
(2000) Irish Academy of Management Conference Proceedings
*(Ed.) pp. 210-211

Marketing in a Global Economy, The International Marketing Educators Conference
Fahy, John, Francis Farrelly and Pascale Quester
(2000) Marketing in a Global Economy, The International Marketing Educators Conference
*(Ed.) pp. 125-131

Proceedings of the Australian & New Zealand Marketing Academy Conference
Farrelly, Francis, John Fahy and Pascale Quester
(2000) Proceedings of the Australian & New Zealand Marketing Academy Conference
*(Ed.) pp. 327-332

Marketing and Competition in the Information Age: 28th EMAC Conference Proceedings
Cox, Tony, Graham Hooley, John Fahy, Krzystof Fonfara
(1999) Marketing and Competition in the Information Age: 28th EMAC Conference Proceedings
Lutz Hildebrandt, Dirk Annacker and Daniel Klapper(Ed.) pp. *-*

Marketing and Competition in the Information Age: 28th EMAC Conference Proceedings,
Fahy, John, Graham Hooley, Tony Cox, Jozsef Beracs, Krysztof Fonfara and Vladimir Gabrijan,
(1999) Marketing and Competition in the Information Age: 28th EMAC Conference Proceedings,
Lutz Hildebrandt, Dirk Annacker and Daniel Klapper(Ed.) pp. *-*

On Global Perspectives in Marketing for the 21st Century: Proceedings of the 9th World Marketing Congress
Cox, Tony, Graham Hooley, Krzysztof Fonfara and John Fahy
(1999) On Global Perspectives in Marketing for the 21st Century: Proceedings of the 9th World Marketing Congress
Ajay K. Manrai and H. Lee Meadow(Ed.) pp. 345-348

EMAC Proceedings of the 27th Conference
Hooley, Graham, Tony Cox, John Fahy, David Shipley, Jozsef Beracs, Krzystof Fonfara and Boris Snoj
(1998) EMAC Proceedings of the 27th Conference
Per Andersson(Ed.) pp. 479-498

Academy of Marketing Annual Conference Proceedings
Hooley, Graham, John Fahy, Tony Cox, Jozsef Beracs, Krzysztof Fonfara and Boris Snoj
(1998) Academy of Marketing Annual Conference Proceedings
*(Ed.) pp. 292-299

Transformation of Global Firms and the Global Economy: Proceedings of the Annual Meeting of the Academy of International Business,
Fahy, John, Graham Hooley, Tony Cox, Krzysztof Fonfara, Jozsef Beracs and Boris Snoj
(1998) Transformation of Global Firms and the Global Economy: Proceedings of the Annual Meeting of the Academy of International Business,
*(Ed.) pp. *-*

International Business and Emerging Markets, Proceedings of the 25th Annual Conference
Fahy, John, Graham Hooley, Tony Cox and John Fahy
(1998) International Business and Emerging Markets, Proceedings of the 25th Annual Conference
*(Ed.) pp. 189-203

Irish Academy of Management Inaugural Conference
Fahy, John
(1998) Irish Academy of Management Inaugural Conference
*(Ed.) pp. *-*

EMAC Proceedings of the 27th Conference
Cox, Tony, Graham Hooley, Gordon Greenley, John Fahy, Joszef Beracs, Krzysztof Fonfara and Boris Snoj
(1998) EMAC Proceedings of the 27th Conference
Per Andersson(Ed.) pp. 277-296

American Marketing Association/Japanese Marketing Association Special Conference on Japanese Distribution
Fahy, John and Fuyuki Taguchi
(1998) American Marketing Association/Japanese Marketing Association Special Conference on Japanese Distribution
*(Ed.) pp. *-*

Academy of International Business Annual Conference Proceedings
Fahy, John
(1996) Academy of International Business Annual Conference Proceedings
Stan Paliwoda and Randy Russel(Ed.) pp. *-*

International Business: Taking Stock and Moving Forward, Proceedings of the Annual Meeting of the UK Academy of International Business
Fahy, John
(1996) International Business: Taking Stock and Moving Forward, Proceedings of the Annual Meeting of the UK Academy of International Business
Graham Hooley, Ray Loveridge and David Wilson(Ed.) pp. 449-*

Annual Meeting of the Academy of International Business
Fahy, John
(1994) Annual Meeting of the Academy of International Business
*(Ed.) pp. *-*

International Conference on the Globalisation of Services: Implications for Organisational Strategy
Fahy, John
(1994) International Conference on the Globalisation of Services: Implications for Organisational Strategy
*(Ed.) pp. *-*

Marketing Education Group (MEG) Annual Conference Proceedings
Fahy, John and David Shipley
(1993) Marketing Education Group (MEG) Annual Conference Proceedings
*(Ed.) pp. 319-328

Association for Global Business Conference Proceedings
Fahy, John
(1992) Association for Global Business Conference Proceedings
Thomas I. Kindel(Ed.) pp. 236-244

Developments in Marketing Science
Bharadwaj, Sundar G., John Fahy and P. Rajan Varadarajan
(1992) Developments in Marketing Science
V. L. Crittenden(Ed.) pp. *-*

Marketing: Perspectives for the 1990s
Fahy, John
(1992) Marketing: Perspectives for the 1990s
Robert L. King,(Ed.) pp. 362-365

Progress in Marketing Thought,
Fahy, John
(1990) Progress in Marketing Thought,
L.M. Capella, H.W. Nash, J.M. Starling and R.D. Taylor(Ed.) pp. 449-452

Academy of Marketing Annual Conference Proceedings
Cox, Tony, Graham Hooley, John Fahy, Jozsef Beracs, Krzysztof Fonfara and Boris Snoj,Larvin, M.,Lansdown, M. R.,McMahon, M. J.,Chalmer, A. G.,Turney, J. H.,Brownjohn, A. M.
(1988) Academy of Marketing Annual Conference Proceedings
In BMJ; *(Ed.) pp. 140-145

Academy of Marketing Conference 2015
O'Malley L., Patterson, M., Lynch, L., Carroll, C., Lichrou, M., Ryan, A., Fahy, J. O'Loughlin, D., O'Connell, B.
(2015) Academy of Marketing Conference 2015
Limerick, Ireland

Marketing in the 21st Century: A Study of Practice and Performance in Ireland
John Fahy, Sinead Moloney & Siobhan McAteer
(2004) Marketing in the 21st Century: A Study of Practice and Performance in Ireland
Limerick : UL?IMI Centre for Marketing Studies

The customer value proposition
John Fahy
(2015) The customer value proposition

Six common marketing mistakes (and how to correct them)
John Fahy
(2015) Six common marketing mistakes (and how to correct them)

Navigating the digital marketing minefield
John Fahy and John Caulfield
(2015) Navigating the digital marketing minefield

The impact of technology on business, work and education
John Fahy and John Herlihy
(2015) The impact of technology on business, work and education

Building strategy from the outside-in
John Fahy
(2014) Building strategy from the outside-in

Does the growth of beards spell a challenge for the shaving industry
John Fahy
(2014) Does the growth of beards spell a challenge for the shaving industry

Sex in Advertising
John Fahy
(2014) Sex in Advertising

The problem with opinion polls
John Fahy
(2013) The problem with opinion polls

Scanning customers at checkouts in order to target advertising
John Fahy
(2013) Scanning customers at checkouts in order to target advertising

Online data privacy
John Fahy
(2013) Online data privacy

The rebranding of Superquinn
John Fahy
(2013) The rebranding of Superquinn

The rise of own-brands in the Irish market
John Fahy
(2013) The rise of own-brands in the Irish market

The Aurthur's Day Controversy
John Fahy
(2013) The Aurthur's Day Controversy

Marketing in Times of Recession
John Fahy
(2010) Marketing in Times of Recession

Marketing in Times of Recession
John Fahy
(2010) Marketing in Times of Recession

The mind of the consumer
John Fahy
(2013) The mind of the consumer

The mind of the consumer
John Fahy
(2012) The mind of the consumer

Strategy from the outside-in
John Fahy
(2012) Strategy from the outside-in

Integrating live projects into the curriculum
John Fahy
(2012) Integrating live projects into the curriculum

Teaching with social media
John Fahy
(2011) Teaching with social media

Strategy from the Outside-In
John Fahy
(2011) Strategy from the Outside-In

Marketing capabilities and positioning strategy in higher education
John Fahy
(2010) Marketing capabilities and positioning strategy in higher education

Marketing capabilities and positioning strategy in higher education
John Fahy
(2010) Marketing capabilities and positioning strategy in higher education

Six common marketing mistakes (and how to correct them!)
John Fahy
(2010) Six common marketing mistakes (and how to correct them!)

Business scholarship and the academic delusion
John Fahy
(2009) Business scholarship and the academic delusion

The resource-based view/marketing interface
John Fahy
(2006) The resource-based view/marketing interface

The unmanageable consumer
John Fahy
(2006) The unmanageable consumer

Resources and Competitive Advantage
John Fahy
(2004) Resources and Competitive Advantage

The customer value proposition
John Fahy
(2013) The customer value proposition

Effective marketing strategies for higher education
John Fahy
(2010) Effective marketing strategies for higher education

The net works for social students
John Fahy
(2011) The net works for social students
In Sunday Times ; pp. 14-14

Sports Sponsorship goes Strictly Professional
John Fahy
(2005) Sports Sponsorship goes Strictly Professional
In Sunday Business Post ; pp. 21-21

The test marketing of Guinness mid-strength
John Fahy
(2006) The test marketing of Guinness mid-strength

PEI: Developing a customer service strategy
John Fahy
(2005) PEI: Developing a customer service strategy
In Cases in Marketing Management & Strategy Vol. 4; C. Kilbride & G. Mortimer(Ed.) Dublin : ColourBooks Ltd pp. 1-25

Sylvan Ireland, in Principles and Practice of Marketing, 3rd edition
Fahy, J
(2001) Sylvan Ireland, in Principles and Practice of Marketing, 3rd edition

Mitsubishi Ireland: The Launch of Black Diamond, European Case Clearing House
Fahy, J
(2001) Mitsubishi Ireland: The Launch of Black Diamond, European Case Clearing House

Mitsubishi Electric Ireland Ltd (MEIR): Managing a Powershift in the Distribution Channel, European Case Clearing House
Fahy, J
(1996) Mitsubishi Electric Ireland Ltd (MEIR): Managing a Powershift in the Distribution Channel, European Case Clearing House

Optimeyes: Revolutionising the Ophthalmics Industry in Ireland, European Case Clearing House"
Fahy, J
(1993) Optimeyes: Revolutionising the Ophthalmics Industry in Ireland, European Case Clearing House"

Marketing in the 21st Century
John Fahy
(2003) Marketing in the 21st Century

Successful ebusiness strategies
Fahy, J
(2000) Successful ebusiness strategies

Business Opportunities on the Internet
Fahy, J
(2000) Business Opportunities on the Internet

Skills Requirements for the Future, Marketing Beyond 2000:
Fahy, J
(1999) Skills Requirements for the Future, Marketing Beyond 2000:

Future of Marketing
Fahy, J
(1999) Future of Marketing

Recent Developments in Marketing
Fahy, J
(1999) Recent Developments in Marketing

Branding for Competitive Advantage
John Fahy
(1996) Branding for Competitive Advantage

Building an e-Business Strategy
Fahy, J
(2000) Building an e-Business Strategy

No Logo by Naomi Klien
Fahy, J
(2000) No Logo by Naomi Klien
pp. 115-117

Postmodern Marketing by Stephen Brown
John Fahy
(1998) Postmodern Marketing by Stephen Brown
In Journal of Marketing ; pp. 121-123

The Outnation: A Search for the Soul of Japan by Jonathan Rauch
John Fahy
(1993) The Outnation: A Search for the Soul of Japan by Jonathan Rauch
In Management ; pp. 51-51

Crowning the Customer by Fergal Quinn
John Fahy
(1991) Crowning the Customer by Fergal Quinn
In Irish Marketing Review; pp. 79-80