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Academy of Marketing Annual Conference Proceedings

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Author

Professor. John Fahy

Authors

Cox, Tony, Graham Hooley, John Fahy, Jozsef Beracs, Krzysztof Fonfara and Boris Snoj,Larvin, M.,Lansdown, M. R.,McMahon, M. J.,Chalmer, A. G.,Turney, J. H.,Brownjohn, A. M.

Editors

*

Year of Publication

1988

Journal

BMJ

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