Dr. Maurice Patterson
Biography
Maurice Patterson is a consumer researcher with a particular focus on embodiment, identity and the sonic. He has co-written two textbooks in the field of direct and relationship marketing, and has over 40 peer-reviewed publications. These publications have appeared in journals such as Consumption, Markets & Culture, the European Journal of Marketing, the Journal of Marketing Management, and Marketing Theory. He is on the editorial boards of the Journal of Marketing Management and the Journal of Consumer Behaviour.Research Interests
Consumer Culture Theory; Consumption and Identity; Consumption and Embodiment; Sound; Commodification; Advertising.Professional Activities
Award
- 2013 - Best Paper in Critical Marketing
- 2011 - Best Paper in Consumer Research
- 2001 - Best Paper in Marketing Management
- 1999 - ANBAR Citation of Excellence
Employment
- 2002 College of Business, University of Limerick - Lecturer
- 2001 Nottingham University Business School - Lecturer
- 2000 Nottingham Business School - Lecturer
- 1993 University of Glamorgan - Lecturer
Association
- 2001 Member, Association for Consumer Research
- 1995 Member, Academy of Marketing (UK)
Committee
- 1899 Direct Marketing Research Consortium (DMRC),
Consultancy
- - An investigation of consumer views of direct marketing in the UK. This work was carried out for the Direct Marketing Association (UK) and sponsoring organizations included BT and Sun Life.
Peer Reviewed Journals
Experiencing Family Ethnography: Challenges, Practicalities and Reflections on Practice
Nash C, O'Malley L, Patterson M (2021) Experiencing Family Ethnography: Challenges, Practicalities and Reflections on Practice. Qualitative Market Research :97-112
Read moreMaking Santorini: Reflecting on the Past, Imagining the Future', Journal of Place Management and Development
Lichrou, M; O'Malley, L; Patterson, M; O'Leary, K (2017) Making Santorini: Reflecting on the Past, Imagining the Future', Journal of Place Management and Development. Journal Of Place Management And Development :106-120
Read more
Interpreting the Past: Writing the Future
Shankar, A; Patterson, M (2017) Interpreting the Past: Writing the Future. J. Marketing Management
Read moreNarratives of a tourism destination: Local particularities and their implications for place marketing and branding
Lichrou M., O'Malley L., Patterson M. (2010) Narratives of a tourism destination: Local particularities and their implications for place marketing and branding. Place Branding And Public Diplomacy :134-144
Read more
"Women in Advertising: Representations, Repercussions, Responses"
Dr. Lisa O'Malley; Patterson, M. and Story V. (2009) "Women in Advertising: Representations, Repercussions, Responses". Irish Marketing Review :9-22
Read moreBrands, Consumers and Relationships: A Critical Review
Patterson, M; O'Malley, L (2006) Brands, Consumers and Relationships: A Critical Review. Irish Marketing Review :10-20
Read moreNegotiating Masculinities: Advertising and the Inversion of the Male Gaze
Patterson, M; Elliott, R (2002) Negotiating Masculinities: Advertising and the Inversion of the Male Gaze. Consumption, Markets And Culture :231-249
Read moreVanishing Point: The Mix Management Paradigm Re-Viewed (Introspective Retrospective)
O'Malley, L; Patterson, M (2002) Vanishing Point: The Mix Management Paradigm Re-Viewed (Introspective Retrospective). The Marketing Review :39-63
Read moreBridging the Direct Marketing - Direct Consumer Gap: Some Solutions from Qualitative Research
Evans, M; Patterson, M; O'Malley, L (2001) Bridging the Direct Marketing - Direct Consumer Gap: Some Solutions from Qualitative Research. Qualitative Marketing Research: An Internat. Journal :17-24
Read moreInterpreting the Past: Writing the Future
Shankar, A; Patterson, M (2001) Interpreting the Past: Writing the Future. Journal Of Marketing Management :481-502
Read moreThe Evolution of the Direct Marketing Consumer
Patterson, M; O'Malley, L (2000) The Evolution of the Direct Marketing Consumer. The Marketing Review :89-101
Read moreDirect Marketing: Data Fusion or Data Control
O'Malley, L; Patterson, M; Evans, M (1999) Direct Marketing: Data Fusion or Data Control. J. Targeting, Measurement And Analysis For Marketing :288-302
Read moreUK Attitudes Toward Direct Mail
Patterson, M; Evans, MJ; O'Malley, L (1999) UK Attitudes Toward Direct Mail. Journal Of Database Marketing :157-172
Read moreRe-appraising the Concept of Brand Image
Patterson, M (1999) Re-appraising the Concept of Brand Image. Journal Of Brand Management :409-426
Read moreDirect Mail Attitudes: A UK Perspective
Patterson, M Evans, M; O'Malley, L (1999) Direct Mail Attitudes: A UK Perspective. Journal Of Database Marketing :157-172
Read moreRelationship Marketing and Privacy Issues: Building Bonds or Barriers
Evans, M; O'Malley, L; Patterson, M (1998) Relationship Marketing and Privacy Issues: Building Bonds or Barriers. Journal Of Database Marketing :34-47
Read moreDirect Marketing in Postmodernity: From Individualism to Neo-Tribes
Patterson, M (1998) Direct Marketing in Postmodernity: From Individualism to Neo-Tribes. Marketing Intelligence And Planning :68-74
Read moreVanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M (1998) Vanishing Point: The Mix Management Paradigm Re-Viewed. Journal Of Marketing Management :829-852
Read moreIntimacy or Intrusion: The Privacy Dilemma for Relationship Marketing in Consumer Markets
O'Malley, L; Patterson, M; Evans, M (1997) Intimacy or Intrusion: The Privacy Dilemma for Relationship Marketing in Consumer Markets. Journal Of Marketing Management :541-560
Read moreConsumer Reactions to Database-Based Supermarket Loyalty Schemes
Evans, MJ; Patterson, M; O'Malley, L; Mitchell, S (1997) Consumer Reactions to Database-Based Supermarket Loyalty Schemes. Journal Of Database Marketing :307-320
Read moreUse and Application of Geodemographic Databases in Site Selection and Trade Area Analysis by UK Retailers: An Empirical Investigation
O'Malley, L; Patterson, M; Evans, MJ (1997) Use and Application of Geodemographic Databases in Site Selection and Trade Area Analysis by UK Retailers: An Empirical Investigation. International J. Retail & Distribution Management :188-196
Read moreDatabase Marketing: Investigating Privacy Concerns
Patterson, M; O'Malley, L; Evans, MJ (1997) Database Marketing: Investigating Privacy Concerns. J. Marketing Communications :151-174
Read moreDirect Mail and Consumer Response: An Empirical Study of Consumer Experiences of Direct Mail
Evans, MJ; Patterson, M; O'Malley, L (1996) Direct Mail and Consumer Response: An Empirical Study of Consumer Experiences of Direct Mail. Journal Of Database Marketing :250-262
Read moreThe Growth of Direct Marketing and Consumer Attitudinal Response to the Privacy Issue
Patterson, M; Evans, MJ; O'Malley, L (1996) The Growth of Direct Marketing and Consumer Attitudinal Response to the Privacy Issue. J. Targeting, Measurement And Analysis For Marketing :201-213
Read moreDirect Marketing Communications in the UK: A Study of Growth Past, Present and Future
Evans, MJ; Patterson, M; O'Malley, L (1996) Direct Marketing Communications in the UK: A Study of Growth Past, Present and Future. J. Marketing Communications :51-65
Read moreDirect Marketing: Rise and Rise or Rise and Fall?
Evans, M; O'Malley, L; Patterson, M (1995) Direct Marketing: Rise and Rise or Rise and Fall?. Marketing Intelligence And Planning :16-23
Read moreRetailing Applications of Geodemographics: A Preliminary Investigation
O'Malley, L; Patterson, M; Evans, MJ (1995) Retailing Applications of Geodemographics: A Preliminary Investigation. Marketing Intelligence And Planning :26-35
Read moreBooks
Exploring Direct and Customer Relationship Marketing
Evans, M; O'Malley, L; Patterson, M (2004) Exploring Direct and Customer Relationship Marketing. London : Thompson Learning
Read moreExploring Direct Marketing
O'Malley, L; Patterson, M; Evans, MJ (1999) Exploring Direct Marketing. London : International Thomson Business Press
Read moreBook Chapters
Consumer Identity Projects
Larsen, G; Patterson, M (2018) Consumer Identity Projects. London : Sage Sage Handbook of Consumer Culture
Read moreHeritage as embodied co-creation: 'Living the history' of the Titanic in Cobh
Panayiotopoulos A.;Lichrou M.;O'Malley L.;Patterson M. (2018) Heritage as embodied co-creation: 'Living the history' of the Titanic in Cobh. Journal Of Cultural Heritage :85-96
Read moreThe Embodied Consumer
Patterson, M (2018) The Embodied Consumer. London : Routledge Routledge Companion to Critical Marketing :383-400
Read morePlace branding and place narratives
Lichrou, M., Patterson, M., O'Malley, L. and O'Leary, K. (2017) Place branding and place narratives. Cheltenham : Edward Elgar Handbook on Place Branding and Marketing
Read moreBorderlines: Skin, Tattoos and Consumer Culture Theory
Patterson M. and J. Schroeder (2013) Borderlines: Skin, Tattoos and Consumer Culture Theory. London : Sage International Perspectives on Marketing Theory: Volume Four, Transforming Marketing, Consumer and Society Dynamics :3-20
Read moreBouncing Back: Reclaiming the Body from Pregnancy
Patterson M. and L. O'Malley (2013) Bouncing Back: Reclaiming the Body from Pregnancy. London : Routledge Motherhoods, Markets and Consumption :131-144
Read moreDeath of a Metaphor: Re-viewing the 'Marketing as Relationships' Frame
O'Malley, L., M. Patterson and H. Kelly-Holmes (2013) Death of a Metaphor: Re-viewing the 'Marketing as Relationships' Frame. London : Sage International Perspectives on Marketing Theory: Volume Two, Managing Marketplace Relations :3-24
Read morePaperback Mother
O'Malley, L; Patterson, M; Ni Bheachain, C (2006) Paperback Mother. Consuming Books: The Marketing and Consumption of Literature :83-95
Read moreVanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M (2005) Vanishing Point: The Mix Management Paradigm Re-Viewed. Relationship Marketing,Volume One: Shaking the Foundations - The Origins of Relationship Marketing :215-235
Read moreVanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M (2001) Vanishing Point: The Mix Management Paradigm Re-Viewed. Marketing: Critical Perspectives in Business and Management
Read moreEdited Books
Other Journals
Conference Publications
5th Corfu Symposium on Managing & Marketing Places
Lichrou, M., Panayiotopoulos, A., O'Malley, L. and Patterson, M. (2018) 5th Corfu Symposium on Managing & Marketing Places.
Read more9th Workshop on Interpretive Consumer Research
Patterson, M; Larsen, G (2017) 9th Workshop on Interpretive Consumer Research.
Read moreInstitute of Place Management 4th International Biennial Conference
O'Malley, L.; Lichrou, M.; Patterson, M. (2017) Institute of Place Management 4th International Biennial Conference.
Read more9th Workshop on Interpretive Consumer Research
Lonergan, P; Patterson, M; Lichrou, M (2017) 9th Workshop on Interpretive Consumer Research.
Read more4th Corfu Symposium on Managing & Marketing Places
O'Malley, L., Lichrou, M. and Patterson, M. (2017) 4th Corfu Symposium on Managing & Marketing Places.
Read moreAcademy of Marketing Conference
Lonergan, P., M. Lichrou and M. Patterson (2016) Academy of Marketing Conference.
Read moreAcademy of Marketing Conference
Lynch, L., C. Ni Bheachain and M. Patterson (2016) Academy of Marketing Conference.
Read moreRSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism
Panayiotopoulos, A., M. Patterson and P. Burns (2016) RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism.
Read moreInternational Society for Markets and Development Biennial Conference
Lichrou, M., L. O'Malley and M. Patterson (2016) International Society for Markets and Development Biennial Conference.
Read moreAssociation for Consumer Research
Patterson, M. and G. Larsen (2016) Association for Consumer Research.
Read more3rd Corfu Symposium on Managing & Marketing Places
Lichrou, M., O'Leary, K., Patterson, M. and O'Malley, L. (2016) 3rd Corfu Symposium on Managing & Marketing Places.
Read moreAssociation for Consumer Research
Larsen, G. and M. Patterson (2016) Association for Consumer Research.
Read moreRSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism
O'Malley, L., Lichrou, M. and Patterson , M. (2016) RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism.
Read moreInternational Society for Markets and Development Biennial Conference,
Larsen, G. and M. Patterson (2016) International Society for Markets and Development Biennial Conference,.
Read moreInternational Society for Markets and Development Biennial Conference
Panayiotopoulos, A., M. Patterson and P. Burns (2016) International Society for Markets and Development Biennial Conference.
Read moreHeretical Consumer Research
Larsen, G. and M. Patterson (2015) Heretical Consumer Research.
Read moreAcademy of Marketing Conference: The Magic in Marketing
Panayiotopoulos, A., M. Patterson and P. Burns (2015) Academy of Marketing Conference: The Magic in Marketing.
Read moreAcademy of Marketing Conference Annual Conference: The Magic in Marketing
Lonergan, P., Patterson, M. and Lichrou, M. (2015) Academy of Marketing Conference Annual Conference: The Magic in Marketing.
Read more8th Workshop on Interpretive Consumer Research
Patterson, M. and G. Larsen (2015) 8th Workshop on Interpretive Consumer Research.
Read moreAcademy of Marketing Conference: The Magic in Marketing
Lynch, L., M. Patterson and C. Ni Bheachain (2015) Academy of Marketing Conference: The Magic in Marketing.
Read more8th Workshop on Interpretive Consumer Research
O'Leary, K., M. Patterson and L. O'Malley (2015) 8th Workshop on Interpretive Consumer Research.
Read moreAcademy of Marketing Conference: The Magic in Marketing
O'Leary, K., M. Patterson and L. O'Malley (2015) Academy of Marketing Conference: The Magic in Marketing.
Read moreAcademy of Marketing Conference: Marketing Dimensions People, places and spaces
O'Malley, L., Lichrou, M. and Patterson, M. (2014) Academy of Marketing Conference: Marketing Dimensions People, places and spaces.
Read moreChild and Teen Consumption Conference: Being, Becoming and Belonging
C. Nash, L. O'Malley and M. Patterson (2014) Child and Teen Consumption Conference: Being, Becoming and Belonging.
Read moreConsumer Culture Theory Conference
Murphy, S. and Patterson, M. (2014) Consumer Culture Theory Conference.
Read moreGeographies of Neoliberalism and Resistance After the Crisis: The State, Violence, and Labour
Panayiotopoulos, A., P. Burns and M. Patterson (2014) Geographies of Neoliberalism and Resistance After the Crisis: The State, Violence, and Labour.
Read more7th Workshop on Interpretive Consumer Research
O'Leary, K. and M. Patterson (2013) 7th Workshop on Interpretive Consumer Research.
Read moreAcademy of Marketing Annual Conference: Marketing Relevance
Lichrou, M. O'Malley, L. and Patterson, M (2013) Academy of Marketing Annual Conference: Marketing Relevance.
Read moreAcademy of Marketing Annual Conference: Marketing Relevance
Lonergan, P., Patterson, M. and Lichrou, M. (2013) Academy of Marketing Annual Conference: Marketing Relevance.
Read more5th International Conference on Rhetoric and Narrative in Management Research
Lichrou, M; O'Malley, L; Patterson, M (2013) 5th International Conference on Rhetoric and Narrative in Management Research.
Read moreEuropean Association for Consumer Research Conference
Murphy, S. and M. Patterson (2013) European Association for Consumer Research Conference .
Read moreConsumer Culture Theory Conference
Murphy, S. and M. Patterson (2012) Consumer Culture Theory Conference.
Read more11th World Congress of the International Federation of Scholarly Associations of Management
Panayiotopoulos, A., M. Patterson and P. Burns (2012) 11th World Congress of the International Federation of Scholarly Associations of Management.
Read moreThe Athens Tourism Symposium
Panayiotopoulos, A., M. Patterson and P. Burns (2012) The Athens Tourism Symposium.
Read moreAcademy of Marketing Annual Conference: Catching the Technology Wave
Lonergan, P., Patterson, M. and Lichrou, M. (2012) Academy of Marketing Annual Conference: Catching the Technology Wave.
Read moreAcademy of Marketing Annual Conference
Murphy, S. and M. Patterson (2011) Academy of Marketing Annual Conference.
Read more6th Interpretive Consumer Research Workshop
Li, B., A. Ryan and M. Patterson (2011) 6th Interpretive Consumer Research Workshop.
Read more1st International Colloquium on Place Marketing and Branding
Lichrou, M; O'Malley, L; Patterson, M (2009) 1st International Colloquium on Place Marketing and Branding.
Read moreEuropean Advances in Consumer Research, Vol. 8.
Lichrou, M; O'Malley, L; Patterson, M (2007) European Advances in Consumer Research, Vol. 8..
Read moreAcademy of Marketing Annual Conference: Marketing Excellence
Lichrou, M; O'Malley, L; Patterson, M (2006) Academy of Marketing Annual Conference: Marketing Excellence.
Read more8th ACR Conference on Gender, Marketing and Consumer Behaviour
Patterson, M; O'Malley, L (2006) 8th ACR Conference on Gender, Marketing and Consumer Behaviour.
Read moreEuropean Marketing Academy Annual Conference
L. O'Malley and M. Patterson (2005) European Marketing Academy Annual Conference.
Read moreEuropean Advances in Consumer Research
L. O'Malley, M. Patterson and C. Ni Bheachain (2005) European Advances in Consumer Research.
Read moreAcademy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Patterson, M; O'Malley, L (2005) Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society.
Read moreEuropean Advances in Consumer Research
E. de Coverly, L. O'Malley and M. Patterson (2003) European Advances in Consumer Research.
Read moreEuropean Advances in Consumer Research
M. Patterson and R. Elliott (2003) European Advances in Consumer Research.
Read more10th International Colloquium in Relationship Marketing
Harris, L.C., L. O'Malley and M. Patterson (2002) 10th International Colloquium in Relationship Marketing.
Read more6th ACR Conference on Gender, Marketing and Consumer Behaviour
Seebaransingh, N; Patterson, M; O'Malley, L (2002) 6th ACR Conference on Gender, Marketing and Consumer Behaviour.
Read moreAcademy of Marketing Annual Conference, A Marketing Odyssey
Shankar, A. and M. Patterson (2001) Academy of Marketing Annual Conference, A Marketing Odyssey.
Read moreEuropean Advances in Consumer Research
Paterson, M. and R. Elliott (2001) European Advances in Consumer Research.
Read moreAcademy of Marketing Annual Conference, A Marketing Odyssey
Patterson, M. (2001) Academy of Marketing Annual Conference, A Marketing Odyssey.
Read moreAcademy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Patterson, M. and G. England (2000) Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice.
Read moreAcademy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Evans, MJ; Patterson, M; O'Malley, L (2000) Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice.
Read more24th Annual Macromarketing Seminar, Macromarketing and 21st Century Challenges
Gould, N. and M. Patterson (1999) 24th Annual Macromarketing Seminar, Macromarketing and 21st Century Challenges.
Read moreAcademy of Marketing Annual Conference, Adding Value Through Marketing
M. Patterson (1998) Academy of Marketing Annual Conference, Adding Value Through Marketing.
Read moreAcademy of Marketing Annual Conference, Adding Value Through Marketing
Matthews T. and M. Patterson (1998) Academy of Marketing Annual Conference, Adding Value Through Marketing.
Read moreAcademy of Marketing Annual Conference, Marketing Without Borders
Evans, MJ; Patterson, M; O'Malley, L (1997) Academy of Marketing Annual Conference, Marketing Without Borders.
Read moreAcademy of Marketing Annual Conference, Marketing Without Borders
O'Malley L; Patterson, M (1997) Academy of Marketing Annual Conference, Marketing Without Borders.
Read moreAmerican Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
Patterson, M; Evans, MJ; O'Malley, L (1997) American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing.
Read moreMarketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Mitchell, S; Patterson, M; Moskvin, A; O'Malley, L; Evans, MJ (1996) Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years.
Read moreMarketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Patterson, M; Moskvin, A; O'Malley, L; Evans, MJ; Mitchell, S (1996) Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years.
Read more3rd American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing
O'Malley, L; Patterson, M; Evans, MJ (1996) 3rd American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing.
Read moreMarketing Education Group Annual Conference, Making Marketing Work
Fahey, D; O'Malley, L; Patterson, M (1995) Marketing Education Group Annual Conference, Making Marketing Work.
Read moreMarketing Education Group Annual Conference, Making Marketing Work
Evans, MJ; Patterson, M; O'Malley, L (1995) Marketing Education Group Annual Conference, Making Marketing Work.
Read more2nd Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing
Evans, MJ; Patterson, M; O'Malley, L (1995) 2nd Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing.
Read moreConference Contributions
Published Reports
Editorials
Book Reviews
The importance of being branded: An Irish perspective
Patterson, M (2006) The importance of being branded: An Irish perspective. International Journal Of Advertising :549-551
Read moreOther Publications
The importance of being branded: An Irish perspective
Patterson, M (2006) The importance of being branded: An Irish perspective. International Journal Of Advertising :549-551
Read moreBlank Fictions: Consumerism, Culture and the Contemporary American Novel
Patterson, M (2002) Blank Fictions: Consumerism, Culture and the Contemporary American Novel. Advances In Consumer Research
Read moreRethinking Marketing: Towards Critical Marketing Accountings
Patterson, M (1999) Rethinking Marketing: Towards Critical Marketing Accountings. Advances In Consumer Research
Read more