Biography

Maurice Patterson is a consumer researcher with a particular focus on embodiment, identity and the sonic. He has co-written two textbooks in the field of direct and relationship marketing, and has over 40 peer-reviewed publications. These publications have appeared in journals such as Consumption, Markets & Culture, the European Journal of Marketing, the Journal of Marketing Management, and Marketing Theory. He is on the editorial boards of the Journal of Marketing Management and the Journal of Consumer Behaviour.

Research Interests

Consumer Culture Theory; Consumption and Identity; Consumption and Embodiment; Sound; Commodification; Advertising.

Professional Activities

Award

  • 2013 - Best Paper in Critical Marketing
  • 2011 - Best Paper in Consumer Research
  • 2001 - Best Paper in Marketing Management
  • 1999 - ANBAR Citation of Excellence

Employment

  • 2002 College of Business, University of Limerick - Lecturer
  • 2001 Nottingham University Business School - Lecturer
  • 2000 Nottingham Business School - Lecturer
  • 1993 University of Glamorgan - Lecturer

Association

  • 2001 Member, Association for Consumer Research
  • 1995 Member, Academy of Marketing (UK)

Committee

  • 1899 Direct Marketing Research Consortium (DMRC),

Consultancy

  • - An investigation of consumer views of direct marketing in the UK. This work was carried out for the Direct Marketing Association (UK) and sponsoring organizations included BT and Sun Life.

Books

Exploring Direct and Customer Relationship Marketing

Prof. Lisa O'Malley
Dr. Maurice Patterson
2004
London
Thompson Learning
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Exploring Direct Marketing

Prof. Lisa O'Malley
Dr. Maurice Patterson
1999
London
International Thomson Business Press
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Book Chapters

Consumer Identity Projects

Dr. Maurice Patterson
2018
London
Sage
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Place branding and place narratives

Prof. Lisa O'Malley
Dr. Maurice Patterson
Dr. Maria Lichrou
2017
Cheltenham
Edward Elgar
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Borderlines: Skin, Tattoos and Consumer Culture Theory

Dr. Maurice Patterson
2013
London
Sage
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Bouncing Back: Reclaiming the Body from Pregnancy

Prof. Lisa O'Malley
Dr. Maurice Patterson
2013
London
Routledge
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Vanishing Point: The Mix Management Paradigm Re-Viewed

Dr. Maurice Patterson
2005
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Death of a Metaphor: Re-viewing the 'Marketing as Relationships' Frame

Prof. Lisa O'Malley
Dr. Maurice Patterson
2013
London
Sage
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Vanishing Point: The Mix Management Paradigm Re-Viewed

Prof. Lisa O'Malley
Dr. Maurice Patterson
2001
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Paperback Mother

Prof. Lisa O'Malley
Dr. Maurice Patterson
Dr. Caoilfhionn Ni Bheachain
2006
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Heritage as embodied co-creation: 'Living the history' of the Titanic in Cobh

Dr. Maurice Patterson
Dr. Maria Lichrou
2018
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The Embodied Consumer

Dr. Maurice Patterson
2018
London
Routledge
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Edited Books

This author has not written any publications of this type yet.

Peer Reviewed Journals

Consumer Reactions to Database-Based Supermarket Loyalty Schemes

Prof. Lisa O'Malley
Dr. Maurice Patterson
1997
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On the Marketing Implications of Place Narratives

Prof. Lisa O'Malley
Dr. Maurice Patterson
Dr. Maria Lichrou
2014
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Experiencing Family Ethnography: Challenges, Practicalities and Reflections on Practice

Dr. Maurice Patterson
2021
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Direct Marketing in Postmodernity: From Individualism to Neo-Tribes

Dr. Maurice Patterson
1998
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Visual literacy in consumption: consumers, brand aesthetics and the curated self

Dr. Maurice Patterson
Dr. Caoilfhionn Ni Bheachain
2020
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Use and Application of Geodemographic Databases in Site Selection and Trade Area Analysis by UK Retailers: An Empirical Investigation

Prof. Lisa O'Malley
Dr. Maurice Patterson
1997
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Relationship Marketing and Privacy Issues: Building Bonds or Barriers

Prof. Lisa O'Malley
Dr. Maurice Patterson
1998
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Vanishing Point: The Mix Management Paradigm Re-Viewed

Prof. Lisa O'Malley
Dr. Maurice Patterson
1998
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A Deviant Art: Tattoo-Related Stigma in an Era of Commodification

Dr. Maurice Patterson
2014
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Professional interaction: Exploring the concept of attraction

Dr. Maurice Patterson
2003
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More than clothes hangers: cultural intermediaries in the field of fashion

Dr. Maurice Patterson
Dr. Maria Lichrou
2018
BINGLEY
EMERALD GROUP PUBLISHING LTD
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Database Marketing: Investigating Privacy Concerns

Prof. Lisa O'Malley
Dr. Maurice Patterson
1997
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Direct Mail and Consumer Response: An Empirical Study of Consumer Experiences of Direct Mail

Prof. Lisa O'Malley
Dr. Maurice Patterson
1996
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Intimacy or Intrusion: The Privacy Dilemma for Relationship Marketing in Consumer Markets

Prof. Lisa O'Malley
Dr. Maurice Patterson
1997
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"Women in Advertising: Representations, Repercussions, Responses"

Dr. Maurice Patterson
2009
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Listening to Consumption: Towards a Sonic Turn in Consumer Research

Dr. Maurice Patterson
2019
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Wii are family: consumption, console gaming and family togetherness

Dr. Maurice Patterson
2018
BINGLEY
EMERALD GROUP PUBLISHING LTD
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Direct Marketing Communications in the UK: A Study of Growth Past, Present and Future

Prof. Lisa O'Malley
Dr. Maurice Patterson
1996
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UK Attitudes Toward Direct Mail

Prof. Lisa O'Malley
Dr. Maurice Patterson
1999
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Hidden Mountain The Social Avoidance of Waste

Prof. Lisa O'Malley
Dr. Maurice Patterson
2008
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Interpreting the Past: Writing the Future

Dr. Maurice Patterson
2017
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Borderlines: Skin, tattoos and consumer culture theory

Dr. Maurice Patterson
2010
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Re-appraising the Concept of Brand Image

Dr. Maurice Patterson
1999
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Brands, Consumers and Relationships: A Critical Review

Prof. Lisa O'Malley
Dr. Maurice Patterson
2006
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The Growth of Direct Marketing and Consumer Attitudinal Response to the Privacy Issue

Prof. Lisa O'Malley
Dr. Maurice Patterson
1996
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Mapping the re-engagement of CRM with relationship marketing

Prof. Lisa O'Malley
Dr. Maurice Patterson
2006
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Tattoo: Marketplace Icon

Dr. Maurice Patterson
2018
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Place-product or place narrative(s)? Perspectives in the marketing of tourism destinations

Dr. Maurice Patterson
Dr. Maria Lichrou
2008
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Vanishing Point: The Mix Management Paradigm Re-Viewed (Introspective Retrospective)

Prof. Lisa O'Malley
Dr. Maurice Patterson
2002
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Direct Marketing: Rise and Rise or Rise and Fall?

Prof. Lisa O'Malley
Dr. Maurice Patterson
1995
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Narratives of a tourism destination: Local particularities and their implications for place marketing and branding

Prof. Lisa O'Malley
Dr. Maurice Patterson
Dr. Maria Lichrou
2010
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Negotiating Masculinities: Advertising and the Inversion of the Male Gaze

Dr. Maurice Patterson
2002
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A Commentary on the Treatment of Taboo in Consumption and Marketing

Dr. Maurice Patterson
2018
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The Evolution of the Direct Marketing Consumer

Prof. Lisa O'Malley
Dr. Maurice Patterson
2000
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Retailing Applications of Geodemographics: A Preliminary Investigation

Prof. Lisa O'Malley
Dr. Maurice Patterson
1995
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Making Santorini: Reflecting on the Past, Imagining the Future', Journal of Place Management and Development

Prof. Lisa O'Malley
Dr. Maurice Patterson
2017
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Bridging the Direct Marketing - Direct Consumer Gap: Some Solutions from Qualitative Research

Dr. Maurice Patterson
2001
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Motorcycling Edgework: A Practice Theory Perspective

Dr. Maurice Patterson
2011
Taylor & Francis
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Direct Mail Attitudes: A UK Perspective

Prof. Lisa O'Malley
Dr. Maurice Patterson
1999
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Death of a metaphor: reviewing the 'marketing as relationships' frame

Prof. Lisa O'Malley
Dr. Maurice Patterson
Prof. Helen Kelly Holmes
2008
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Liminal consumption of 'the cosmic ballet': an autoethnography

Dr. Maurice Patterson
2020
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Direct Marketing: Data Fusion or Data Control

Dr. Maurice Patterson
1999
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Interpreting the Past: Writing the Future

Dr. Maurice Patterson
2001
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Other Journals

This author has not written any publications of this type yet.

Conference Publications

Academy of Marketing Annual Conference: Marketing Relevance

Prof. Lisa O'Malley
Dr. Maurice Patterson
2013
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Marketing Education Group Annual Conference, Making Marketing Work

Prof. Lisa O'Malley
Dr. Maurice Patterson
1995
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Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice

Prof. Lisa O'Malley
Dr. Maurice Patterson
2000
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5th Corfu Symposium on Managing & Marketing Places

Dr. Maurice Patterson
Dr. Maria Lichrou
2018
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Academy of Marketing Conference

Dr. Maurice Patterson
2016
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European Advances in Consumer Research

Dr. Maurice Patterson
2001
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Academy of Marketing Annual Conference: Marketing Relevance

Dr. Maurice Patterson
Dr. Maria Lichrou
2013
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The Athens Tourism Symposium

Dr. Maurice Patterson
2012
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Institute of Place Management 4th International Biennial Conference

Prof. Lisa O'Malley
Dr. Maurice Patterson
Dr. Maria Lichrou
2017
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Academy of Marketing Conference: Marketing Dimensions People, places and spaces

Prof. Lisa O'Malley
Dr. Maurice Patterson
Dr. Maria Lichrou
2014
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2nd Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing

Prof. Lisa O'Malley
Dr. Maurice Patterson
1995
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6th ACR Conference on Gender, Marketing and Consumer Behaviour

Prof. Lisa O'Malley
Dr. Maurice Patterson
2002
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9th Workshop on Interpretive Consumer Research

Dr. Maurice Patterson
2017
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Academy of Marketing Conference

Dr. Maurice Patterson
2016
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Academy of Marketing Annual Conference, A Marketing Odyssey

Dr. Maurice Patterson
2001
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European Advances in Consumer Research

Dr. Maurice Patterson
2003
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Academy of Marketing Annual Conference

Dr. Maurice Patterson
2011
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4th Corfu Symposium on Managing & Marketing Places

Prof. Lisa O'Malley
Dr. Maurice Patterson
Dr. Maria Lichrou
2017
Read more

10th International Colloquium in Relationship Marketing

Prof. Lisa O'Malley
Dr. Maurice Patterson
2002
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Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years

Prof. Lisa O'Malley
Dr. Maurice Patterson
1996
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Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society

Prof. Lisa O'Malley
Dr. Maurice Patterson
2005
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9th Workshop on Interpretive Consumer Research

Dr. Maurice Patterson
2017
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RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism

Dr. Maurice Patterson
2016
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Academy of Marketing Annual Conference, A Marketing Odyssey

Dr. Maurice Patterson
2001
Read more

Consumer Culture Theory Conference

Dr. Maurice Patterson
2014
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6th Interpretive Consumer Research Workshop

Dr. Maurice Patterson
2011
Read more

International Society for Markets and Development Biennial Conference

Prof. Lisa O'Malley
Dr. Maurice Patterson
2016
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European Advances in Consumer Research

Prof. Lisa O'Malley
Dr. Maurice Patterson
2003
Read more

Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years

Prof. Lisa O'Malley
Dr. Maurice Patterson
1996
Read more

5th International Conference on Rhetoric and Narrative in Management Research

Prof. Lisa O'Malley
Dr. Maurice Patterson
Dr. Maria Lichrou
2013
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Geography, Music, Space

Dr. Maurice Patterson
2017
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Heretical Consumer Research

Dr. Maurice Patterson
2015
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Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice

Dr. Maurice Patterson
2000
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Geographies of Neoliberalism and Resistance After the Crisis: The State, Violence, and Labour

Dr. Maurice Patterson
2014
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3rd Corfu Symposium on Managing & Marketing Places

Prof. Lisa O'Malley
Dr. Maurice Patterson
Dr. Maria Lichrou
2016
Read more

European Marketing Academy Annual Conference

Prof. Lisa O'Malley
Dr. Maurice Patterson
2005
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3rd American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing

Prof. Lisa O'Malley
Dr. Maurice Patterson
1996
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8th ACR Conference on Gender, Marketing and Consumer Behaviour

Prof. Lisa O'Malley
Dr. Maurice Patterson
2006
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Association for Consumer Research

Dr. Maurice Patterson
2016
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Academy of Marketing Conference: The Magic in Marketing

Dr. Maurice Patterson
2015
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24th Annual Macromarketing Seminar, Macromarketing and 21st Century Challenges

Dr. Maurice Patterson
1999
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European Association for Consumer Research Conference

Dr. Maurice Patterson
2013
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RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism

Prof. Lisa O'Malley
Dr. Maurice Patterson
Dr. Maria Lichrou
2016
Read more

European Advances in Consumer Research

Prof. Lisa O'Malley
Dr. Maurice Patterson
2005
Read more

Academy of Marketing Annual Conference, Marketing Without Borders

Prof. Lisa O'Malley
Dr. Maurice Patterson
1997
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Academy of Marketing Annual Conference: Marketing Excellence

Prof. Lisa O'Malley
Dr. Maurice Patterson
2006
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Association for Consumer Research

Dr. Maurice Patterson
2016
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Academy of Marketing Conference Annual Conference: The Magic in Marketing

Dr. Maurice Patterson
Dr. Maria Lichrou
2015
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Academy of Marketing Annual Conference, Adding Value Through Marketing

Dr. Maurice Patterson
1998
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7th Workshop on Interpretive Consumer Research

Dr. Maurice Patterson
2013
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8th Workshop on Interpretive Consumer Research

Prof. Lisa O'Malley
Dr. Maurice Patterson
2015
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Child and Teen Consumption Conference: Being, Becoming and Belonging

Prof. Lisa O'Malley
Dr. Maurice Patterson
2014
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Academy of Marketing Annual Conference, Marketing Without Borders

Prof. Lisa O'Malley
Dr. Maurice Patterson
1997
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1st International Colloquium on Place Marketing and Branding

Prof. Lisa O'Malley
Dr. Maurice Patterson
2009
Read more

International Society for Markets and Development Biennial Conference,

Dr. Maurice Patterson
2016
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8th Workshop on Interpretive Consumer Research

Dr. Maurice Patterson
2015
Read more

Academy of Marketing Annual Conference, Adding Value Through Marketing

Dr. Maurice Patterson
1998
Read more

Consumer Culture Theory Conference

Dr. Maurice Patterson
2012
Read more

Academy of Marketing Conference: The Magic in Marketing

Prof. Lisa O'Malley
Dr. Maurice Patterson
2015
Read more

Marketing Education Group Annual Conference, Making Marketing Work

Prof. Lisa O'Malley
Dr. Maurice Patterson
1995
Read more

American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing

Prof. Lisa O'Malley
Dr. Maurice Patterson
1997
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European Advances in Consumer Research, Vol. 8.

Prof. Lisa O'Malley
Dr. Maurice Patterson
2007
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International Society for Markets and Development Biennial Conference

Dr. Maurice Patterson
2016
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Academy of Marketing Conference: The Magic in Marketing

Dr. Maurice Patterson
2015
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Academy of Marketing Annual Conference: Catching the Technology Wave

Dr. Maurice Patterson
Dr. Maria Lichrou
2012
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11th World Congress of the International Federation of Scholarly Associations of Management

Dr. Maurice Patterson
2012
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Conference Contributions

This author has not written any publications of this type yet.

Published Reports

This author has not written any publications of this type yet.

Editorials

Academy of Marketing conference 2015 - the magic of marketing

Prof. Lisa O'Malley
Dr. Maurice Patterson
Dr. Maria Lichrou
2016
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Book Reviews

The importance of being branded: An Irish perspective

Dr. Maurice Patterson
2006
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Other Publications

Academy of Marketing conference 2015 - the magic of marketing

Prof. Lisa O'Malley
Dr. Maurice Patterson
Dr. Maria Lichrou
2016
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The importance of being branded: An Irish perspective

Dr. Maurice Patterson
2006
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Rethinking Marketing: Towards Critical Marketing Accountings

Dr. Maurice Patterson
1999
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Blank Fictions: Consumerism, Culture and the Contemporary American Novel

Dr. Maurice Patterson
2002
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