Dr. Maurice Patterson
Biography
Maurice Patterson is a consumer researcher with a particular focus on embodiment, identity and the sonic. He has co-written two textbooks in the field of direct and relationship marketing, and has over 40 peer-reviewed publications. These publications have appeared in journals such as Consumption, Markets & Culture, the European Journal of Marketing, the Journal of Marketing Management, and Marketing Theory. He is on the editorial boards of the Journal of Marketing Management and the Journal of Consumer Behaviour.Research Interests
Consumer Culture Theory; Consumption and Identity; Consumption and Embodiment; Sound; Commodification; Advertising.Professional Activities
Award
- 2013 - Best Paper in Critical Marketing
- 2011 - Best Paper in Consumer Research
- 2001 - Best Paper in Marketing Management
- 1999 - ANBAR Citation of Excellence
Employment
- 2002 College of Business, University of Limerick - Lecturer
- 2001 Nottingham University Business School - Lecturer
- 2000 Nottingham Business School - Lecturer
- 1993 University of Glamorgan - Lecturer
Association
- 2001 Member, Association for Consumer Research
- 1995 Member, Academy of Marketing (UK)
Committee
- 1899 Direct Marketing Research Consortium (DMRC),
Consultancy
- - An investigation of consumer views of direct marketing in the UK. This work was carried out for the Direct Marketing Association (UK) and sponsoring organizations included BT and Sun Life.
Peer Reviewed Journals
Onflow and consumption: Affect and first encounters
Lonergan P.;Patterson M.;Lichrou M. (2022) Onflow and consumption: Affect and first encounters. Marketing Theory :623-641
Experiencing Family Ethnography: Challenges, Practicalities and Reflections on Practice
Nash C, O'Malley L, Patterson M (2021) Experiencing Family Ethnography: Challenges, Practicalities and Reflections on Practice. Qualitative Market Research :97-112
Liminal consumption of 'the cosmic ballet': an autoethnography
Kapoor, V; Patterson, M; O'Malley, L (2020) Liminal consumption of 'the cosmic ballet': an autoethnography. Consumption Markets & Culture :61-80
Visual literacy in consumption: consumers, brand aesthetics and the curated self
Lynch L.;Patterson M.;Ní Bheacháin C. (2020) Visual literacy in consumption: consumers, brand aesthetics and the curated self. European Journal Of Marketing :2777-2801
Listening to Consumption: Towards a Sonic Turn in Consumer Research
Patterson, M; Larsen, G (2019) Listening to Consumption: Towards a Sonic Turn in Consumer Research. Marketing Theory :105-127
Learning how: Body techniques, skill acquisition and the consumption of experience
Murphy, S;Patterson, M;O'Malley, L (2019) Learning how: Body techniques, skill acquisition and the consumption of experience. THOUSAND OAKS : SAGE PUBLICATIONS INC Marketing Theory :425-445
Road bowling in Ireland: social space and the context of context
O'Leary, K;Patterson, M;O'Malley, L (2019) Road bowling in Ireland: social space and the context of context. ABINGDON : ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD Consumption Markets & Culture :598-616
More than clothes hangers: cultural intermediaries in the field of fashion
Lonergan, PP;Patterson, M;Lichrou, M (2018) More than clothes hangers: cultural intermediaries in the field of fashion. BINGLEY : EMERALD GROUP PUBLISHING LTD European Journal Of Marketing :2052-2074
Wii are family: consumption, console gaming and family togetherness
Nash, C;O'Malley, L;Patterson, M (2018) Wii are family: consumption, console gaming and family togetherness. BINGLEY : EMERALD GROUP PUBLISHING LTD European Journal Of Marketing :2005-2025
A Commentary on the Treatment of Taboo in Consumption and Marketing
Larsen, G; Patterson, M; Sabri, O; Walther, L. (2018) A Commentary on the Treatment of Taboo in Consumption and Marketing. Journal Of Marketing Management :1067-1077
Tattoo: Marketplace Icon
Patterson, M (2018) Tattoo: Marketplace Icon. Consumption, Markets And Culture :582-589
Making Santorini: Reflecting on the Past, Imagining the Future', Journal of Place Management and Development
Lichrou, M; O'Malley, L; Patterson, M; O'Leary, K (2017) Making Santorini: Reflecting on the Past, Imagining the Future', Journal of Place Management and Development. Journal Of Place Management And Development :106-120
Interpreting the Past: Writing the Future
Shankar, A; Patterson, M (2017) Interpreting the Past: Writing the Future. J. Marketing Management
A Deviant Art: Tattoo-Related Stigma in an Era of Commodification
Larsen, G., M. Patterson and L. Markham (2014) A Deviant Art: Tattoo-Related Stigma in an Era of Commodification. Psychology & Marketing :670-681
On the Marketing Implications of Place Narratives
Lichrou, M., L. O'Malley and M. Patterson (2014) On the Marketing Implications of Place Narratives. Journal Of Marketing Management :832-856
Motorcycling Edgework: A Practice Theory Perspective
Murphy, Stephen; Patterson, Maurice (2011) Motorcycling Edgework: A Practice Theory Perspective. Taylor & Francis Journal Of Marketing Management :1322-1340
Narratives of a tourism destination: Local particularities and their implications for place marketing and branding
Lichrou M., O'Malley L., Patterson M. (2010) Narratives of a tourism destination: Local particularities and their implications for place marketing and branding. Place Branding And Public Diplomacy :134-144
Borderlines: Skin, tattoos and consumer culture theory
Patterson, M; Schroeder, J (2010) Borderlines: Skin, tattoos and consumer culture theory. Marketing Theory :253-267
"Women in Advertising: Representations, Repercussions, Responses"
Dr. Lisa O'Malley; Patterson, M. and Story V. (2009) "Women in Advertising: Representations, Repercussions, Responses". Irish Marketing Review :9-22
Place-product or place narrative(s)? Perspectives in the marketing of tourism destinations
Lichrou M., O'Malley L., Patterson M. (2008) Place-product or place narrative(s)? Perspectives in the marketing of tourism destinations. Journal Of Strategic Marketing :27-39
Death of a metaphor: reviewing the 'marketing as relationships' frame
O'Malley, L; Patterson, M; Kelly-Holmes, H (2008) Death of a metaphor: reviewing the 'marketing as relationships' frame. Marketing Theory :167-187
Hidden Mountain The Social Avoidance of Waste
de Coverly, E; McDonagh, P; O'Malley, L; Patterson, M (2008) Hidden Mountain The Social Avoidance of Waste. Journal Of Macromarketing :289-303
Mapping the re-engagement of CRM with relationship marketing
Mitussis, D; O'Malley, L; Patterson, M (2006) Mapping the re-engagement of CRM with relationship marketing. European Journal Of Marketing :572-589
Brands, Consumers and Relationships: A Critical Review
Patterson, M; O'Malley, L (2006) Brands, Consumers and Relationships: A Critical Review. Irish Marketing Review :10-20
Professional interaction: Exploring the concept of attraction
Harris L.;O'Malley L.;Patterson M. (2003) Professional interaction: Exploring the concept of attraction. Marketing Theory :9-36
Vanishing Point: The Mix Management Paradigm Re-Viewed (Introspective Retrospective)
O'Malley, L; Patterson, M (2002) Vanishing Point: The Mix Management Paradigm Re-Viewed (Introspective Retrospective). The Marketing Review :39-63
Negotiating Masculinities: Advertising and the Inversion of the Male Gaze
Patterson, M; Elliott, R (2002) Negotiating Masculinities: Advertising and the Inversion of the Male Gaze. Consumption, Markets And Culture :231-249
Bridging the Direct Marketing - Direct Consumer Gap: Some Solutions from Qualitative Research
Evans, M; Patterson, M; O'Malley, L (2001) Bridging the Direct Marketing - Direct Consumer Gap: Some Solutions from Qualitative Research. Qualitative Marketing Research: An Internat. Journal :17-24
Interpreting the Past: Writing the Future
Shankar, A; Patterson, M (2001) Interpreting the Past: Writing the Future. Journal Of Marketing Management :481-502
The Evolution of the Direct Marketing Consumer
Patterson, M; O'Malley, L (2000) The Evolution of the Direct Marketing Consumer. The Marketing Review :89-101
Direct Marketing: Data Fusion or Data Control
O'Malley, L; Patterson, M; Evans, M (1999) Direct Marketing: Data Fusion or Data Control. J. Targeting, Measurement And Analysis For Marketing :288-302
Re-appraising the Concept of Brand Image
Patterson, M (1999) Re-appraising the Concept of Brand Image. Journal Of Brand Management :409-426
UK Attitudes Toward Direct Mail
Patterson, M; Evans, MJ; O'Malley, L (1999) UK Attitudes Toward Direct Mail. Journal Of Database Marketing :157-172
Direct Mail Attitudes: A UK Perspective
Patterson, M Evans, M; O'Malley, L (1999) Direct Mail Attitudes: A UK Perspective. Journal Of Database Marketing :157-172
Relationship Marketing and Privacy Issues: Building Bonds or Barriers
Evans, M; O'Malley, L; Patterson, M (1998) Relationship Marketing and Privacy Issues: Building Bonds or Barriers. Journal Of Database Marketing :34-47
Direct Marketing in Postmodernity: From Individualism to Neo-Tribes
Patterson, M (1998) Direct Marketing in Postmodernity: From Individualism to Neo-Tribes. Marketing Intelligence And Planning :68-74
Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M (1998) Vanishing Point: The Mix Management Paradigm Re-Viewed. Journal Of Marketing Management :829-852
Use and Application of Geodemographic Databases in Site Selection and Trade Area Analysis by UK Retailers: An Empirical Investigation
O'Malley, L; Patterson, M; Evans, MJ (1997) Use and Application of Geodemographic Databases in Site Selection and Trade Area Analysis by UK Retailers: An Empirical Investigation. International J. Retail & Distribution Management :188-196
Database Marketing: Investigating Privacy Concerns
Patterson, M; O'Malley, L; Evans, MJ (1997) Database Marketing: Investigating Privacy Concerns. J. Marketing Communications :151-174
Intimacy or Intrusion: The Privacy Dilemma for Relationship Marketing in Consumer Markets
O'Malley, L; Patterson, M; Evans, M (1997) Intimacy or Intrusion: The Privacy Dilemma for Relationship Marketing in Consumer Markets. Journal Of Marketing Management :541-560
Consumer Reactions to Database-Based Supermarket Loyalty Schemes
Evans, MJ; Patterson, M; O'Malley, L; Mitchell, S (1997) Consumer Reactions to Database-Based Supermarket Loyalty Schemes. Journal Of Database Marketing :307-320
Direct Mail and Consumer Response: An Empirical Study of Consumer Experiences of Direct Mail
Evans, MJ; Patterson, M; O'Malley, L (1996) Direct Mail and Consumer Response: An Empirical Study of Consumer Experiences of Direct Mail. Journal Of Database Marketing :250-262
The Growth of Direct Marketing and Consumer Attitudinal Response to the Privacy Issue
Patterson, M; Evans, MJ; O'Malley, L (1996) The Growth of Direct Marketing and Consumer Attitudinal Response to the Privacy Issue. J. Targeting, Measurement And Analysis For Marketing :201-213
Direct Marketing Communications in the UK: A Study of Growth Past, Present and Future
Evans, MJ; Patterson, M; O'Malley, L (1996) Direct Marketing Communications in the UK: A Study of Growth Past, Present and Future. J. Marketing Communications :51-65
Direct Marketing: Rise and Rise or Rise and Fall?
Evans, M; O'Malley, L; Patterson, M (1995) Direct Marketing: Rise and Rise or Rise and Fall?. Marketing Intelligence And Planning :16-23
Retailing Applications of Geodemographics: A Preliminary Investigation
O'Malley, L; Patterson, M; Evans, MJ (1995) Retailing Applications of Geodemographics: A Preliminary Investigation. Marketing Intelligence And Planning :26-35
Books
Exploring Direct and Customer Relationship Marketing
Evans, M; O'Malley, L; Patterson, M (2004) Exploring Direct and Customer Relationship Marketing. London : Thompson Learning
Exploring Direct Marketing
O'Malley, L; Patterson, M; Evans, MJ (1999) Exploring Direct Marketing. London : International Thomson Business Press
Book Chapters
Heritage as embodied co-creation: 'Living the history' of the Titanic in Cobh
Panayiotopoulos A.;Lichrou M.;O'Malley L.;Patterson M. (2018) Heritage as embodied co-creation: 'Living the history' of the Titanic in Cobh. Journal Of Cultural Heritage :85-96
The Embodied Consumer
Patterson, M (2018) The Embodied Consumer. London : Routledge Routledge Companion to Critical Marketing :383-400
Consumer Identity Projects
Larsen, G; Patterson, M (2018) Consumer Identity Projects. London : Sage Sage Handbook of Consumer Culture
Place branding and place narratives
Lichrou, M., Patterson, M., O'Malley, L. and O'Leary, K. (2017) Place branding and place narratives. Cheltenham : Edward Elgar Handbook on Place Branding and Marketing
Borderlines: Skin, Tattoos and Consumer Culture Theory
Patterson M. and J. Schroeder (2013) Borderlines: Skin, Tattoos and Consumer Culture Theory. London : Sage International Perspectives on Marketing Theory: Volume Four, Transforming Marketing, Consumer and Society Dynamics :3-20
Bouncing Back: Reclaiming the Body from Pregnancy
Patterson M. and L. O'Malley (2013) Bouncing Back: Reclaiming the Body from Pregnancy. London : Routledge Motherhoods, Markets and Consumption :131-144
Death of a Metaphor: Re-viewing the 'Marketing as Relationships' Frame
O'Malley, L., M. Patterson and H. Kelly-Holmes (2013) Death of a Metaphor: Re-viewing the 'Marketing as Relationships' Frame. London : Sage International Perspectives on Marketing Theory: Volume Two, Managing Marketplace Relations :3-24
Paperback Mother
O'Malley, L; Patterson, M; Ni Bheachain, C (2006) Paperback Mother. Consuming Books: The Marketing and Consumption of Literature :83-95
Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M (2005) Vanishing Point: The Mix Management Paradigm Re-Viewed. Relationship Marketing,Volume One: Shaking the Foundations - The Origins of Relationship Marketing :215-235
Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M (2001) Vanishing Point: The Mix Management Paradigm Re-Viewed. Marketing: Critical Perspectives in Business and Management
Edited Books
Other Journals
Conference Publications
5th Corfu Symposium on Managing & Marketing Places
Lichrou, M., Panayiotopoulos, A., O'Malley, L. and Patterson, M. (2018) 5th Corfu Symposium on Managing & Marketing Places.
Institute of Place Management 4th International Biennial Conference
O'Malley, L.; Lichrou, M.; Patterson, M. (2017) Institute of Place Management 4th International Biennial Conference.
9th Workshop on Interpretive Consumer Research
Patterson, M; Larsen, G (2017) 9th Workshop on Interpretive Consumer Research.
4th Corfu Symposium on Managing & Marketing Places
O'Malley, L., Lichrou, M. and Patterson, M. (2017) 4th Corfu Symposium on Managing & Marketing Places.
9th Workshop on Interpretive Consumer Research
Lonergan, P; Patterson, M; Lichrou, M (2017) 9th Workshop on Interpretive Consumer Research.
Geography, Music, Space
Larsen, G; Patterson, M (2017) Geography, Music, Space.
Academy of Marketing Conference
Lynch, L., C. Ni Bheachain and M. Patterson (2016) Academy of Marketing Conference.
RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism
Panayiotopoulos, A., M. Patterson and P. Burns (2016) RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism.
International Society for Markets and Development Biennial Conference
Lichrou, M., L. O'Malley and M. Patterson (2016) International Society for Markets and Development Biennial Conference.
3rd Corfu Symposium on Managing & Marketing Places
Lichrou, M., O'Leary, K., Patterson, M. and O'Malley, L. (2016) 3rd Corfu Symposium on Managing & Marketing Places.
Association for Consumer Research
Patterson, M. and G. Larsen (2016) Association for Consumer Research.
RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism
O'Malley, L., Lichrou, M. and Patterson , M. (2016) RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism.
Association for Consumer Research
Larsen, G. and M. Patterson (2016) Association for Consumer Research.
International Society for Markets and Development Biennial Conference,
Larsen, G. and M. Patterson (2016) International Society for Markets and Development Biennial Conference,.
International Society for Markets and Development Biennial Conference
Panayiotopoulos, A., M. Patterson and P. Burns (2016) International Society for Markets and Development Biennial Conference.
Academy of Marketing Conference
Lonergan, P., M. Lichrou and M. Patterson (2016) Academy of Marketing Conference.
Heretical Consumer Research
Larsen, G. and M. Patterson (2015) Heretical Consumer Research.
Academy of Marketing Conference: The Magic in Marketing
Panayiotopoulos, A., M. Patterson and P. Burns (2015) Academy of Marketing Conference: The Magic in Marketing.
Academy of Marketing Conference Annual Conference: The Magic in Marketing
Lonergan, P., Patterson, M. and Lichrou, M. (2015) Academy of Marketing Conference Annual Conference: The Magic in Marketing.
8th Workshop on Interpretive Consumer Research
Patterson, M. and G. Larsen (2015) 8th Workshop on Interpretive Consumer Research.
Academy of Marketing Conference: The Magic in Marketing
Lynch, L., M. Patterson and C. Ni Bheachain (2015) Academy of Marketing Conference: The Magic in Marketing.
8th Workshop on Interpretive Consumer Research
O'Leary, K., M. Patterson and L. O'Malley (2015) 8th Workshop on Interpretive Consumer Research.
Academy of Marketing Conference: The Magic in Marketing
O'Leary, K., M. Patterson and L. O'Malley (2015) Academy of Marketing Conference: The Magic in Marketing.
Academy of Marketing Conference: Marketing Dimensions People, places and spaces
O'Malley, L., Lichrou, M. and Patterson, M. (2014) Academy of Marketing Conference: Marketing Dimensions People, places and spaces.
Child and Teen Consumption Conference: Being, Becoming and Belonging
C. Nash, L. O'Malley and M. Patterson (2014) Child and Teen Consumption Conference: Being, Becoming and Belonging.
Consumer Culture Theory Conference
Murphy, S. and Patterson, M. (2014) Consumer Culture Theory Conference.
Geographies of Neoliberalism and Resistance After the Crisis: The State, Violence, and Labour
Panayiotopoulos, A., P. Burns and M. Patterson (2014) Geographies of Neoliberalism and Resistance After the Crisis: The State, Violence, and Labour.
Academy of Marketing Annual Conference: Marketing Relevance
Lonergan, P., Patterson, M. and Lichrou, M. (2013) Academy of Marketing Annual Conference: Marketing Relevance.
5th International Conference on Rhetoric and Narrative in Management Research
Lichrou, M; O'Malley, L; Patterson, M (2013) 5th International Conference on Rhetoric and Narrative in Management Research.
European Association for Consumer Research Conference
Murphy, S. and M. Patterson (2013) European Association for Consumer Research Conference .
7th Workshop on Interpretive Consumer Research
O'Leary, K. and M. Patterson (2013) 7th Workshop on Interpretive Consumer Research.
Academy of Marketing Annual Conference: Marketing Relevance
Lichrou, M. O'Malley, L. and Patterson, M (2013) Academy of Marketing Annual Conference: Marketing Relevance.
Consumer Culture Theory Conference
Murphy, S. and M. Patterson (2012) Consumer Culture Theory Conference.
11th World Congress of the International Federation of Scholarly Associations of Management
Panayiotopoulos, A., M. Patterson and P. Burns (2012) 11th World Congress of the International Federation of Scholarly Associations of Management.
The Athens Tourism Symposium
Panayiotopoulos, A., M. Patterson and P. Burns (2012) The Athens Tourism Symposium.
Academy of Marketing Annual Conference: Catching the Technology Wave
Lonergan, P., Patterson, M. and Lichrou, M. (2012) Academy of Marketing Annual Conference: Catching the Technology Wave.
Academy of Marketing Annual Conference
Murphy, S. and M. Patterson (2011) Academy of Marketing Annual Conference.
6th Interpretive Consumer Research Workshop
Li, B., A. Ryan and M. Patterson (2011) 6th Interpretive Consumer Research Workshop.
1st International Colloquium on Place Marketing and Branding
Lichrou, M; O'Malley, L; Patterson, M (2009) 1st International Colloquium on Place Marketing and Branding.
European Advances in Consumer Research, Vol. 8.
Lichrou, M; O'Malley, L; Patterson, M (2007) European Advances in Consumer Research, Vol. 8..
8th ACR Conference on Gender, Marketing and Consumer Behaviour
Patterson, M; O'Malley, L (2006) 8th ACR Conference on Gender, Marketing and Consumer Behaviour.
Academy of Marketing Annual Conference: Marketing Excellence
Lichrou, M; O'Malley, L; Patterson, M (2006) Academy of Marketing Annual Conference: Marketing Excellence.
European Marketing Academy Annual Conference
L. O'Malley and M. Patterson (2005) European Marketing Academy Annual Conference.
European Advances in Consumer Research
L. O'Malley, M. Patterson and C. Ni Bheachain (2005) European Advances in Consumer Research.
Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Patterson, M; O'Malley, L (2005) Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society.
European Advances in Consumer Research
E. de Coverly, L. O'Malley and M. Patterson (2003) European Advances in Consumer Research.
European Advances in Consumer Research
M. Patterson and R. Elliott (2003) European Advances in Consumer Research.
10th International Colloquium in Relationship Marketing
Harris, L.C., L. O'Malley and M. Patterson (2002) 10th International Colloquium in Relationship Marketing.
6th ACR Conference on Gender, Marketing and Consumer Behaviour
Seebaransingh, N; Patterson, M; O'Malley, L (2002) 6th ACR Conference on Gender, Marketing and Consumer Behaviour.
European Advances in Consumer Research
Paterson, M. and R. Elliott (2001) European Advances in Consumer Research.
Academy of Marketing Annual Conference, A Marketing Odyssey
Patterson, M. (2001) Academy of Marketing Annual Conference, A Marketing Odyssey.
Academy of Marketing Annual Conference, A Marketing Odyssey
Shankar, A. and M. Patterson (2001) Academy of Marketing Annual Conference, A Marketing Odyssey.
Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Evans, MJ; Patterson, M; O'Malley, L (2000) Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice.
Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Patterson, M. and G. England (2000) Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice.
24th Annual Macromarketing Seminar, Macromarketing and 21st Century Challenges
Gould, N. and M. Patterson (1999) 24th Annual Macromarketing Seminar, Macromarketing and 21st Century Challenges.
Academy of Marketing Annual Conference, Adding Value Through Marketing
M. Patterson (1998) Academy of Marketing Annual Conference, Adding Value Through Marketing.
Academy of Marketing Annual Conference, Adding Value Through Marketing
Matthews T. and M. Patterson (1998) Academy of Marketing Annual Conference, Adding Value Through Marketing.
Academy of Marketing Annual Conference, Marketing Without Borders
Evans, MJ; Patterson, M; O'Malley, L (1997) Academy of Marketing Annual Conference, Marketing Without Borders.
Academy of Marketing Annual Conference, Marketing Without Borders
O'Malley L; Patterson, M (1997) Academy of Marketing Annual Conference, Marketing Without Borders.
American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
Patterson, M; Evans, MJ; O'Malley, L (1997) American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing.
3rd American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing
O'Malley, L; Patterson, M; Evans, MJ (1996) 3rd American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing.
Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Mitchell, S; Patterson, M; Moskvin, A; O'Malley, L; Evans, MJ (1996) Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years.
Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Patterson, M; Moskvin, A; O'Malley, L; Evans, MJ; Mitchell, S (1996) Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years.
Marketing Education Group Annual Conference, Making Marketing Work
Fahey, D; O'Malley, L; Patterson, M (1995) Marketing Education Group Annual Conference, Making Marketing Work.
Marketing Education Group Annual Conference, Making Marketing Work
Evans, MJ; Patterson, M; O'Malley, L (1995) Marketing Education Group Annual Conference, Making Marketing Work.
2nd Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing
Evans, MJ; Patterson, M; O'Malley, L (1995) 2nd Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing.
Conference Contributions
Published Reports
Editorials
Academy of Marketing conference 2015 - the magic of marketing
O'Malley, L,Lichrou, M,Patterson, M (2016) Academy of Marketing conference 2015 - the magic of marketing. Journal Of Marketing Management :807-810
Book Reviews
The importance of being branded: An Irish perspective
Patterson, M (2006) The importance of being branded: An Irish perspective. International Journal Of Advertising :549-551
Other Publications
Academy of Marketing conference 2015 - the magic of marketing
O'Malley, L,Lichrou, M,Patterson, M (2016) Academy of Marketing conference 2015 - the magic of marketing. Journal Of Marketing Management :807-810
The importance of being branded: An Irish perspective
Patterson, M (2006) The importance of being branded: An Irish perspective. International Journal Of Advertising :549-551
Blank Fictions: Consumerism, Culture and the Contemporary American Novel
Patterson, M (2002) Blank Fictions: Consumerism, Culture and the Contemporary American Novel. Advances In Consumer Research
Rethinking Marketing: Towards Critical Marketing Accountings
Patterson, M (1999) Rethinking Marketing: Towards Critical Marketing Accountings. Advances In Consumer Research