Biography

Maurice Patterson is a consumer researcher with a particular focus on embodiment, identity and the sonic. He has co-written two textbooks in the field of direct and relationship marketing, and has over 40 peer-reviewed publications. These publications have appeared in journals such as Consumption, Markets & Culture, the European Journal of Marketing, the Journal of Marketing Management, and Marketing Theory. He is on the editorial boards of the Journal of Marketing Management and the Journal of Consumer Behaviour.

Research Interests

Consumer Culture Theory; Consumption and Identity; Consumption and Embodiment; Sound; Commodification; Advertising.

Professional Activities

Award

  • 2013 - Best Paper in Critical Marketing
  • 2011 - Best Paper in Consumer Research
  • 2001 - Best Paper in Marketing Management
  • 1999 - ANBAR Citation of Excellence

Employment

  • 2002 College of Business, University of Limerick - Lecturer
  • 2001 Nottingham University Business School - Lecturer
  • 2000 Nottingham Business School - Lecturer
  • 1993 University of Glamorgan - Lecturer

Association

  • 2001 Member, Association for Consumer Research
  • 1995 Member, Academy of Marketing (UK)

Committee

  • 1899 Direct Marketing Research Consortium (DMRC),

Consultancy

  • - An investigation of consumer views of direct marketing in the UK. This work was carried out for the Direct Marketing Association (UK) and sponsoring organizations included BT and Sun Life.

Peer Reviewed Journals

2021

Experiencing Family Ethnography: Challenges, Practicalities and Reflections on Practice

Nash C, O'Malley L, Patterson M (2021) Experiencing Family Ethnography: Challenges, Practicalities and Reflections on Practice. Qualitative Market Research :97-112

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2020

Visual literacy in consumption: consumers, brand aesthetics and the curated self

Lynch L.;Patterson M.;Ní Bheacháin C. (2020) Visual literacy in consumption: consumers, brand aesthetics and the curated self. European Journal Of Marketing :2777-2801

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2020

Liminal consumption of 'the cosmic ballet': an autoethnography

Kapoor, V; Patterson, M; O'Malley, L (2020) Liminal consumption of 'the cosmic ballet': an autoethnography. Consumption Markets & Culture :61-80

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2019

Listening to Consumption: Towards a Sonic Turn in Consumer Research

Patterson, M; Larsen, G (2019) Listening to Consumption: Towards a Sonic Turn in Consumer Research. Marketing Theory :105-127

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2018

Tattoo: Marketplace Icon

Patterson, M (2018) Tattoo: Marketplace Icon. Consumption, Markets And Culture :582-589

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2018

More than clothes hangers: cultural intermediaries in the field of fashion

Lonergan, PP;Patterson, M;Lichrou, M (2018) More than clothes hangers: cultural intermediaries in the field of fashion. BINGLEY : EMERALD GROUP PUBLISHING LTD European Journal Of Marketing :2052-2074

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2018

Wii are family: consumption, console gaming and family togetherness

Nash, C;O'Malley, L;Patterson, M (2018) Wii are family: consumption, console gaming and family togetherness. BINGLEY : EMERALD GROUP PUBLISHING LTD European Journal Of Marketing :2005-2025

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2018

A Commentary on the Treatment of Taboo in Consumption and Marketing

Larsen, G; Patterson, M; Sabri, O; Walther, L. (2018) A Commentary on the Treatment of Taboo in Consumption and Marketing. Journal Of Marketing Management :1067-1077

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2017

Making Santorini: Reflecting on the Past, Imagining the Future', Journal of Place Management and Development

Lichrou, M; O'Malley, L; Patterson, M; O'Leary, K (2017) Making Santorini: Reflecting on the Past, Imagining the Future', Journal of Place Management and Development. Journal Of Place Management And Development :106-120

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2017

Interpreting the Past: Writing the Future

Shankar, A; Patterson, M (2017) Interpreting the Past: Writing the Future. J. Marketing Management

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2014

A Deviant Art: Tattoo-Related Stigma in an Era of Commodification

Larsen, G., M. Patterson and L. Markham (2014) A Deviant Art: Tattoo-Related Stigma in an Era of Commodification. Psychology & Marketing :670-681

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2014

On the Marketing Implications of Place Narratives

Lichrou, M., L. O'Malley and M. Patterson (2014) On the Marketing Implications of Place Narratives. Journal Of Marketing Management :832-856

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2011

Motorcycling Edgework: A Practice Theory Perspective

Murphy, Stephen; Patterson, Maurice (2011) Motorcycling Edgework: A Practice Theory Perspective. Taylor & Francis Journal Of Marketing Management :1322-1340

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2010

Narratives of a tourism destination: Local particularities and their implications for place marketing and branding

Lichrou M., O'Malley L., Patterson M. (2010) Narratives of a tourism destination: Local particularities and their implications for place marketing and branding. Place Branding And Public Diplomacy :134-144

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2010

Borderlines: Skin, tattoos and consumer culture theory

Patterson, M; Schroeder, J (2010) Borderlines: Skin, tattoos and consumer culture theory. Marketing Theory :253-267

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2009

"Women in Advertising: Representations, Repercussions, Responses"

Dr. Lisa O'Malley; Patterson, M. and Story V. (2009) "Women in Advertising: Representations, Repercussions, Responses". Irish Marketing Review :9-22

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2008

Hidden Mountain The Social Avoidance of Waste

de Coverly, E; McDonagh, P; O'Malley, L; Patterson, M (2008) Hidden Mountain The Social Avoidance of Waste. Journal Of Macromarketing :289-303

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2008

Place-product or place narrative(s)? Perspectives in the marketing of tourism destinations

Lichrou M., O'Malley L., Patterson M. (2008) Place-product or place narrative(s)? Perspectives in the marketing of tourism destinations. Journal Of Strategic Marketing :27-39

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2008

Death of a metaphor: reviewing the 'marketing as relationships' frame

O'Malley, L; Patterson, M; Kelly-Holmes, H (2008) Death of a metaphor: reviewing the 'marketing as relationships' frame. Marketing Theory :167-187

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2006

Mapping the re-engagement of CRM with relationship marketing

Mitussis, D; O'Malley, L; Patterson, M (2006) Mapping the re-engagement of CRM with relationship marketing. European Journal Of Marketing :572-589

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2006

Brands, Consumers and Relationships: A Critical Review

Patterson, M; O'Malley, L (2006) Brands, Consumers and Relationships: A Critical Review. Irish Marketing Review :10-20

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2003

Professional interaction: Exploring the concept of attraction

Harris L.;O'Malley L.;Patterson M. (2003) Professional interaction: Exploring the concept of attraction. Marketing Theory :9-36

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2002

Negotiating Masculinities: Advertising and the Inversion of the Male Gaze

Patterson, M; Elliott, R (2002) Negotiating Masculinities: Advertising and the Inversion of the Male Gaze. Consumption, Markets And Culture :231-249

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2002

Vanishing Point: The Mix Management Paradigm Re-Viewed (Introspective Retrospective)

O'Malley, L; Patterson, M (2002) Vanishing Point: The Mix Management Paradigm Re-Viewed (Introspective Retrospective). The Marketing Review :39-63

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2001

Interpreting the Past: Writing the Future

Shankar, A; Patterson, M (2001) Interpreting the Past: Writing the Future. Journal Of Marketing Management :481-502

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2001

Bridging the Direct Marketing - Direct Consumer Gap: Some Solutions from Qualitative Research

Evans, M; Patterson, M; O'Malley, L (2001) Bridging the Direct Marketing - Direct Consumer Gap: Some Solutions from Qualitative Research. Qualitative Marketing Research: An Internat. Journal :17-24

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2000

The Evolution of the Direct Marketing Consumer

Patterson, M; O'Malley, L (2000) The Evolution of the Direct Marketing Consumer. The Marketing Review :89-101

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1999

Direct Mail Attitudes: A UK Perspective

Patterson, M Evans, M; O'Malley, L (1999) Direct Mail Attitudes: A UK Perspective. Journal Of Database Marketing :157-172

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1999

Direct Marketing: Data Fusion or Data Control

O'Malley, L; Patterson, M; Evans, M (1999) Direct Marketing: Data Fusion or Data Control. J. Targeting, Measurement And Analysis For Marketing :288-302

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1999

Re-appraising the Concept of Brand Image

Patterson, M (1999) Re-appraising the Concept of Brand Image. Journal Of Brand Management :409-426

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1999

UK Attitudes Toward Direct Mail

Patterson, M; Evans, MJ; O'Malley, L (1999) UK Attitudes Toward Direct Mail. Journal Of Database Marketing :157-172

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1998

Vanishing Point: The Mix Management Paradigm Re-Viewed

O'Malley, L; Patterson, M (1998) Vanishing Point: The Mix Management Paradigm Re-Viewed. Journal Of Marketing Management :829-852

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1998

Relationship Marketing and Privacy Issues: Building Bonds or Barriers

Evans, M; O'Malley, L; Patterson, M (1998) Relationship Marketing and Privacy Issues: Building Bonds or Barriers. Journal Of Database Marketing :34-47

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1998

Direct Marketing in Postmodernity: From Individualism to Neo-Tribes

Patterson, M (1998) Direct Marketing in Postmodernity: From Individualism to Neo-Tribes. Marketing Intelligence And Planning :68-74

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1997

Intimacy or Intrusion: The Privacy Dilemma for Relationship Marketing in Consumer Markets

O'Malley, L; Patterson, M; Evans, M (1997) Intimacy or Intrusion: The Privacy Dilemma for Relationship Marketing in Consumer Markets. Journal Of Marketing Management :541-560

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1997

Consumer Reactions to Database-Based Supermarket Loyalty Schemes

Evans, MJ; Patterson, M; O'Malley, L; Mitchell, S (1997) Consumer Reactions to Database-Based Supermarket Loyalty Schemes. Journal Of Database Marketing :307-320

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1997

Use and Application of Geodemographic Databases in Site Selection and Trade Area Analysis by UK Retailers: An Empirical Investigation

O'Malley, L; Patterson, M; Evans, MJ (1997) Use and Application of Geodemographic Databases in Site Selection and Trade Area Analysis by UK Retailers: An Empirical Investigation. International J. Retail & Distribution Management :188-196

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1997

Database Marketing: Investigating Privacy Concerns

Patterson, M; O'Malley, L; Evans, MJ (1997) Database Marketing: Investigating Privacy Concerns. J. Marketing Communications :151-174

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1996

Direct Mail and Consumer Response: An Empirical Study of Consumer Experiences of Direct Mail

Evans, MJ; Patterson, M; O'Malley, L (1996) Direct Mail and Consumer Response: An Empirical Study of Consumer Experiences of Direct Mail. Journal Of Database Marketing :250-262

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1996

The Growth of Direct Marketing and Consumer Attitudinal Response to the Privacy Issue

Patterson, M; Evans, MJ; O'Malley, L (1996) The Growth of Direct Marketing and Consumer Attitudinal Response to the Privacy Issue. J. Targeting, Measurement And Analysis For Marketing :201-213

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1996

Direct Marketing Communications in the UK: A Study of Growth Past, Present and Future

Evans, MJ; Patterson, M; O'Malley, L (1996) Direct Marketing Communications in the UK: A Study of Growth Past, Present and Future. J. Marketing Communications :51-65

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1995

Direct Marketing: Rise and Rise or Rise and Fall?

Evans, M; O'Malley, L; Patterson, M (1995) Direct Marketing: Rise and Rise or Rise and Fall?. Marketing Intelligence And Planning :16-23

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1995

Retailing Applications of Geodemographics: A Preliminary Investigation

O'Malley, L; Patterson, M; Evans, MJ (1995) Retailing Applications of Geodemographics: A Preliminary Investigation. Marketing Intelligence And Planning :26-35

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Books

2004

Exploring Direct and Customer Relationship Marketing

Evans, M; O'Malley, L; Patterson, M (2004) Exploring Direct and Customer Relationship Marketing. London : Thompson Learning

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1999

Exploring Direct Marketing

O'Malley, L; Patterson, M; Evans, MJ (1999) Exploring Direct Marketing. London : International Thomson Business Press

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Book Chapters

2018

Heritage as embodied co-creation: 'Living the history' of the Titanic in Cobh

Panayiotopoulos A.;Lichrou M.;O'Malley L.;Patterson M. (2018) Heritage as embodied co-creation: 'Living the history' of the Titanic in Cobh. Journal Of Cultural Heritage :85-96

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2018

The Embodied Consumer

Patterson, M (2018) The Embodied Consumer. London : Routledge Routledge Companion to Critical Marketing :383-400

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2018

Consumer Identity Projects

Larsen, G; Patterson, M (2018) Consumer Identity Projects. London : Sage Sage Handbook of Consumer Culture

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2017

Place branding and place narratives

Lichrou, M., Patterson, M., O'Malley, L. and O'Leary, K. (2017) Place branding and place narratives. Cheltenham : Edward Elgar Handbook on Place Branding and Marketing

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2013

Borderlines: Skin, Tattoos and Consumer Culture Theory

Patterson M. and J. Schroeder (2013) Borderlines: Skin, Tattoos and Consumer Culture Theory. London : Sage International Perspectives on Marketing Theory: Volume Four, Transforming Marketing, Consumer and Society Dynamics :3-20

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2013

Bouncing Back: Reclaiming the Body from Pregnancy

Patterson M. and L. O'Malley (2013) Bouncing Back: Reclaiming the Body from Pregnancy. London : Routledge Motherhoods, Markets and Consumption :131-144

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2013

Death of a Metaphor: Re-viewing the 'Marketing as Relationships' Frame

O'Malley, L., M. Patterson and H. Kelly-Holmes (2013) Death of a Metaphor: Re-viewing the 'Marketing as Relationships' Frame. London : Sage International Perspectives on Marketing Theory: Volume Two, Managing Marketplace Relations :3-24

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2006

Paperback Mother

O'Malley, L; Patterson, M; Ni Bheachain, C (2006) Paperback Mother. Consuming Books: The Marketing and Consumption of Literature :83-95

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2005

Vanishing Point: The Mix Management Paradigm Re-Viewed

O'Malley, L; Patterson, M (2005) Vanishing Point: The Mix Management Paradigm Re-Viewed. Relationship Marketing,Volume One: Shaking the Foundations - The Origins of Relationship Marketing :215-235

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2001

Vanishing Point: The Mix Management Paradigm Re-Viewed

O'Malley, L; Patterson, M (2001) Vanishing Point: The Mix Management Paradigm Re-Viewed. Marketing: Critical Perspectives in Business and Management

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Edited Books

This author has not written any publications of this type yet.

Other Journals

This author has not written any publications of this type yet.

Conference Publications

2018

5th Corfu Symposium on Managing & Marketing Places

Lichrou, M., Panayiotopoulos, A., O'Malley, L. and Patterson, M. (2018) 5th Corfu Symposium on Managing & Marketing Places.

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2017

9th Workshop on Interpretive Consumer Research

Patterson, M; Larsen, G (2017) 9th Workshop on Interpretive Consumer Research.

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2017

Institute of Place Management 4th International Biennial Conference

O'Malley, L.; Lichrou, M.; Patterson, M. (2017) Institute of Place Management 4th International Biennial Conference.

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2017

9th Workshop on Interpretive Consumer Research

Lonergan, P; Patterson, M; Lichrou, M (2017) 9th Workshop on Interpretive Consumer Research.

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2017

4th Corfu Symposium on Managing & Marketing Places

O'Malley, L., Lichrou, M. and Patterson, M. (2017) 4th Corfu Symposium on Managing & Marketing Places.

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2017

Geography, Music, Space

Larsen, G; Patterson, M (2017) Geography, Music, Space.

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2016

International Society for Markets and Development Biennial Conference,

Larsen, G. and M. Patterson (2016) International Society for Markets and Development Biennial Conference,.

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2016

International Society for Markets and Development Biennial Conference

Panayiotopoulos, A., M. Patterson and P. Burns (2016) International Society for Markets and Development Biennial Conference.

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2016

Academy of Marketing Conference

Lonergan, P., M. Lichrou and M. Patterson (2016) Academy of Marketing Conference.

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2016

Academy of Marketing Conference

Lynch, L., C. Ni Bheachain and M. Patterson (2016) Academy of Marketing Conference.

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2016

RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism

Panayiotopoulos, A., M. Patterson and P. Burns (2016) RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism.

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2016

International Society for Markets and Development Biennial Conference

Lichrou, M., L. O'Malley and M. Patterson (2016) International Society for Markets and Development Biennial Conference.

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2016

Association for Consumer Research

Patterson, M. and G. Larsen (2016) Association for Consumer Research.

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2016

3rd Corfu Symposium on Managing & Marketing Places

Lichrou, M., O'Leary, K., Patterson, M. and O'Malley, L. (2016) 3rd Corfu Symposium on Managing & Marketing Places.

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2016

Association for Consumer Research

Larsen, G. and M. Patterson (2016) Association for Consumer Research.

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2016

RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism

O'Malley, L., Lichrou, M. and Patterson , M. (2016) RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism.

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2015

8th Workshop on Interpretive Consumer Research

O'Leary, K., M. Patterson and L. O'Malley (2015) 8th Workshop on Interpretive Consumer Research.

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2015

Academy of Marketing Conference: The Magic in Marketing

O'Leary, K., M. Patterson and L. O'Malley (2015) Academy of Marketing Conference: The Magic in Marketing.

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2015

Heretical Consumer Research

Larsen, G. and M. Patterson (2015) Heretical Consumer Research.

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2015

Academy of Marketing Conference: The Magic in Marketing

Panayiotopoulos, A., M. Patterson and P. Burns (2015) Academy of Marketing Conference: The Magic in Marketing.

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2015

Academy of Marketing Conference Annual Conference: The Magic in Marketing

Lonergan, P., Patterson, M. and Lichrou, M. (2015) Academy of Marketing Conference Annual Conference: The Magic in Marketing.

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2015

8th Workshop on Interpretive Consumer Research

Patterson, M. and G. Larsen (2015) 8th Workshop on Interpretive Consumer Research.

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2015

Academy of Marketing Conference: The Magic in Marketing

Lynch, L., M. Patterson and C. Ni Bheachain (2015) Academy of Marketing Conference: The Magic in Marketing.

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2014

Academy of Marketing Conference: Marketing Dimensions People, places and spaces

O'Malley, L., Lichrou, M. and Patterson, M. (2014) Academy of Marketing Conference: Marketing Dimensions People, places and spaces.

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2014

Child and Teen Consumption Conference: Being, Becoming and Belonging

C. Nash, L. O'Malley and M. Patterson (2014) Child and Teen Consumption Conference: Being, Becoming and Belonging.

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2014

Consumer Culture Theory Conference

Murphy, S. and Patterson, M. (2014) Consumer Culture Theory Conference.

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2014

Geographies of Neoliberalism and Resistance After the Crisis: The State, Violence, and Labour

Panayiotopoulos, A., P. Burns and M. Patterson (2014) Geographies of Neoliberalism and Resistance After the Crisis: The State, Violence, and Labour.

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2013

European Association for Consumer Research Conference

Murphy, S. and M. Patterson (2013) European Association for Consumer Research Conference .

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2013

7th Workshop on Interpretive Consumer Research

O'Leary, K. and M. Patterson (2013) 7th Workshop on Interpretive Consumer Research.

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2013

Academy of Marketing Annual Conference: Marketing Relevance

Lichrou, M. O'Malley, L. and Patterson, M (2013) Academy of Marketing Annual Conference: Marketing Relevance.

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2013

Academy of Marketing Annual Conference: Marketing Relevance

Lonergan, P., Patterson, M. and Lichrou, M. (2013) Academy of Marketing Annual Conference: Marketing Relevance.

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2013

5th International Conference on Rhetoric and Narrative in Management Research

Lichrou, M; O'Malley, L; Patterson, M (2013) 5th International Conference on Rhetoric and Narrative in Management Research.

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2012

Consumer Culture Theory Conference

Murphy, S. and M. Patterson (2012) Consumer Culture Theory Conference.

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2012

11th World Congress of the International Federation of Scholarly Associations of Management

Panayiotopoulos, A., M. Patterson and P. Burns (2012) 11th World Congress of the International Federation of Scholarly Associations of Management.

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2012

The Athens Tourism Symposium

Panayiotopoulos, A., M. Patterson and P. Burns (2012) The Athens Tourism Symposium.

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2012

Academy of Marketing Annual Conference: Catching the Technology Wave

Lonergan, P., Patterson, M. and Lichrou, M. (2012) Academy of Marketing Annual Conference: Catching the Technology Wave.

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2011

Academy of Marketing Annual Conference

Murphy, S. and M. Patterson (2011) Academy of Marketing Annual Conference.

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2011

6th Interpretive Consumer Research Workshop

Li, B., A. Ryan and M. Patterson (2011) 6th Interpretive Consumer Research Workshop.

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2009

1st International Colloquium on Place Marketing and Branding

Lichrou, M; O'Malley, L; Patterson, M (2009) 1st International Colloquium on Place Marketing and Branding.

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2007

European Advances in Consumer Research, Vol. 8.

Lichrou, M; O'Malley, L; Patterson, M (2007) European Advances in Consumer Research, Vol. 8..

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2006

8th ACR Conference on Gender, Marketing and Consumer Behaviour

Patterson, M; O'Malley, L (2006) 8th ACR Conference on Gender, Marketing and Consumer Behaviour.

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2006

Academy of Marketing Annual Conference: Marketing Excellence

Lichrou, M; O'Malley, L; Patterson, M (2006) Academy of Marketing Annual Conference: Marketing Excellence.

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2005

European Marketing Academy Annual Conference

L. O'Malley and M. Patterson (2005) European Marketing Academy Annual Conference.

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2005

European Advances in Consumer Research

L. O'Malley, M. Patterson and C. Ni Bheachain (2005) European Advances in Consumer Research.

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2005

Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society

Patterson, M; O'Malley, L (2005) Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society.

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2003

European Advances in Consumer Research

E. de Coverly, L. O'Malley and M. Patterson (2003) European Advances in Consumer Research.

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2003

European Advances in Consumer Research

M. Patterson and R. Elliott (2003) European Advances in Consumer Research.

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2002

10th International Colloquium in Relationship Marketing

Harris, L.C., L. O'Malley and M. Patterson (2002) 10th International Colloquium in Relationship Marketing.

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2002

6th ACR Conference on Gender, Marketing and Consumer Behaviour

Seebaransingh, N; Patterson, M; O'Malley, L (2002) 6th ACR Conference on Gender, Marketing and Consumer Behaviour.

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2001

Academy of Marketing Annual Conference, A Marketing Odyssey

Patterson, M. (2001) Academy of Marketing Annual Conference, A Marketing Odyssey.

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2001

Academy of Marketing Annual Conference, A Marketing Odyssey

Shankar, A. and M. Patterson (2001) Academy of Marketing Annual Conference, A Marketing Odyssey.

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2001

European Advances in Consumer Research

Paterson, M. and R. Elliott (2001) European Advances in Consumer Research.

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2000

Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice

Patterson, M. and G. England (2000) Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice.

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2000

Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice

Evans, MJ; Patterson, M; O'Malley, L (2000) Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice.

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1999

24th Annual Macromarketing Seminar, Macromarketing and 21st Century Challenges

Gould, N. and M. Patterson (1999) 24th Annual Macromarketing Seminar, Macromarketing and 21st Century Challenges.

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1998

Academy of Marketing Annual Conference, Adding Value Through Marketing

M. Patterson (1998) Academy of Marketing Annual Conference, Adding Value Through Marketing.

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1998

Academy of Marketing Annual Conference, Adding Value Through Marketing

Matthews T. and M. Patterson (1998) Academy of Marketing Annual Conference, Adding Value Through Marketing.

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1997

Academy of Marketing Annual Conference, Marketing Without Borders

Evans, MJ; Patterson, M; O'Malley, L (1997) Academy of Marketing Annual Conference, Marketing Without Borders.

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1997

Academy of Marketing Annual Conference, Marketing Without Borders

O'Malley L; Patterson, M (1997) Academy of Marketing Annual Conference, Marketing Without Borders.

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1997

American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing

Patterson, M; Evans, MJ; O'Malley, L (1997) American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing.

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1996

Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years

Mitchell, S; Patterson, M; Moskvin, A; O'Malley, L; Evans, MJ (1996) Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years.

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1996

Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years

Patterson, M; Moskvin, A; O'Malley, L; Evans, MJ; Mitchell, S (1996) Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years.

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1996

3rd American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing

O'Malley, L; Patterson, M; Evans, MJ (1996) 3rd American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing.

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1995

2nd Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing

Evans, MJ; Patterson, M; O'Malley, L (1995) 2nd Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing.

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1995

Marketing Education Group Annual Conference, Making Marketing Work

Fahey, D; O'Malley, L; Patterson, M (1995) Marketing Education Group Annual Conference, Making Marketing Work.

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1995

Marketing Education Group Annual Conference, Making Marketing Work

Evans, MJ; Patterson, M; O'Malley, L (1995) Marketing Education Group Annual Conference, Making Marketing Work.

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Conference Contributions

This author has not written any publications of this type yet.

Published Reports

This author has not written any publications of this type yet.

Editorials

2016

Academy of Marketing conference 2015 - the magic of marketing

O'Malley, L,Lichrou, M,Patterson, M (2016) Academy of Marketing conference 2015 - the magic of marketing. Journal Of Marketing Management :807-810

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Book Reviews

2006

The importance of being branded: An Irish perspective

Patterson, M (2006) The importance of being branded: An Irish perspective. International Journal Of Advertising :549-551

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Other Publications

2016

Academy of Marketing conference 2015 - the magic of marketing

O'Malley, L,Lichrou, M,Patterson, M (2016) Academy of Marketing conference 2015 - the magic of marketing. Journal Of Marketing Management :807-810

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2006

The importance of being branded: An Irish perspective

Patterson, M (2006) The importance of being branded: An Irish perspective. International Journal Of Advertising :549-551

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2002

Blank Fictions: Consumerism, Culture and the Contemporary American Novel

Patterson, M (2002) Blank Fictions: Consumerism, Culture and the Contemporary American Novel. Advances In Consumer Research

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1999

Rethinking Marketing: Towards Critical Marketing Accountings

Patterson, M (1999) Rethinking Marketing: Towards Critical Marketing Accountings. Advances In Consumer Research

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