Skip to main content

Site search

Follow Us

Global Navigation

Library
Student Gateway
Staff Gateway
A-Z Directory
Campus Phone Directory
Contact UL

Group Main Menu

Home
About
Enterprise and innovation
Institutes and centres
Expertise
- Researcher Profiles
- Find an expert
Research Impact
Doctoral College
Contact us

Direct Marketing: Data Fusion or Data Control

Breadcrumbs

UL Home
Research
Publications

Author

Dr. Maurice Patterson

Authors

O'Malley, L; Patterson, M; Evans, M

Year of Publication

1999

Journal

J. Targeting, Measurement And Analysis For Marketing

Have a Question? Contact us! Request a copy of our Prospectus

University of Limerick
Limerick
V94 T9PX
Ireland

Tel: +353 61 202700

Registered Charity Number CHY20009274

About UL

Study at UL
Faculties & Departments
UL Campus
A-Z Directory
Join the team at UL
Contact Us

Useful Links

Academic Calendar
Student Email
Student Gateway
Staff Email
Staff Gateway

Website

Disclaimer
Cookie Statement
Privacy Notices
Accessibility statement
COVID-19

Follow Us

Follow University of Limerick on Facebook
Follow University of Limerick on X/Twitter
Follow University of Limerick on Instagram
Follow University of Limerick on LinkedIn
Follow University of Limerick on YouTube
Follow University of Limerick on TikTok

© University of Limerick