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Digital Culture and Communications

Digital Culture and Communications
NFQ Level 8 major Award Honours Bachelor Degree

Entry Route: Bachelor of Arts - LM002

Course code:
LM002 - Arts (Common Entry)
4 Years

Course leader:
Dr James Carr
Email: Tel:
00 353 61 213578

Tel: 00 353 61 202015
Queries: www.ul.ie/admissions-askus

Digital Culture and Communications can be taken as part of the UL Arts Degree as a joint honours combination. Review the subjects you can study with Digital Culture and Communications by looking at the table at the end of this section.

About You

You want to learn more about media and culture, the individual in society, and to be creative in a challenging world. You are bright, perceptive and curious, good at working on your own but also in a team, keen to express and communicate ideas and opinions. You interested in a wide range of texts – social media, film, video, TV, books, news. You are open to new ideas, and to the power of words and images to inform, influence and convince.

Why study Digital Culture and Communication at UL?

The development of digital and social media has led to profound changes in our cultural practices.  Increasingly, our lives are lived through mediated communication, which makes it even more urgent to examine the relationship between culture, media and technology.  The pathway in Digital Culture and Communications is designed to address these challenges and to enable graduates to live and work in the digital present and future.  Students will undertake modules which enable them to develop media production and media writing and to develop the critical and analytical skills to examine the relationship between communication, technology and culture.

New Media and Cultural Studies Joint Honours Pathway

Modules are subject to change.

Year 1 Semester 1   Semester 2
CU4121 Introduction To New Media and Cultural Studies CU4112 Cultural Studies 2: Language and Culture
Year 2 Semester 3   Semester 4
  Students select 2:   Cooperative Education Placement
CU4027 Visual cultural Studies    
CS4031 Introduction to Digital Media    
TW4003 Introduction to Technical Communication    
SO4033 Sociology of the Media    
Year 3 Semester 5   Semester 6
  External Academic Placement   Students select 2:
    CU4116 Cultural Studies 4: Cultural Theory
    CU4026 How to Read a Film
    CU4014 Analyzing Media discourse
    TW4006 Writing for New Media
Year 4 Semester 7   Semester 8
  Students select 2:   Students select 2:
CU4127 Cultural Studies 5: Comparative Literature CU4018 European Cinema post 60's
CU4037 European Cinema to the 50's CU4006 Travel Literature
CU4128 New Media, Language and Globalisation TW4118 Content Development and Information Management


Applicants are required to hold at the time of enrolment the established Leaving Certificate (or an approved equivalent) with a minimum of six subjects which must include: Two H5 (Higher level) grades and Four O6 (Ordinary level) grades or four H7 (Higher Level) grades. Subjects must include Mathematics, Irish or another language, and English.

Note: Grade F6 in Foundation Mathematics also satisfies the minimum entry requirements. Foundation mathematics is not reckonable for scoring purposes.

In addition, students wishing to study a Language must hold a minimum H4 grade in that language, with the exception of beginners German or beginners Spanish where a H4 grade in a language other than English is required. Specialist requirement in Mathematics also for those studying Economics or Mathematics.

For certain subjects, additional special qualifications specific to individual subjects or disciplines may be determined by the respective departments in accordance with Academic Council regulations.

Applications are especially welcome from Mature Students. Mature applicants must apply through the Central applications Office (CAO) by 1 February.

QQI Entry

Certain QQI Awards are acceptable in fulfilling admission requirements for this programme. go to the UL Admissions QQI page for a full list of modules.

Digital Culture and Communications graduates find work in a wide range of careers including:

  • Communications and public relations
  • eCommerce and ePublishing
  • Technical Writing and editing
  • Print and electronic media journalism
  • Media production
  • Media research and analysis
  • Advertising and marketing
  • Research and teaching at third level
  • Development and research in voluntary organisations

Follow-On Study:

  • MA Technical Communication and E-Learning
  • MA in Marketing, Consumption and Society
  • MA English
  • MA Journalism
  • MA in Teaching English to Speakers of Other Languages (TESOL)

Anna Henderson

A Day in the Life Of……… A Digital Marketing and Web Executive at the Bar of Ireland

When choosing a course, I knew I wanted to go down the communications/social media route as it was something I always had an interest in. English was always been one of my favourite subjects throughout school so this course at UL perfectly combined the two. I wasn’t entirely sure what I wanted to do after college and I knew by doing this course I could work in a number of different industries. I’ve gone from working in the media industry to working in the law industry so the course offers plenty of opportunities.

In my current workplace, there is no “typical” day which is an aspect I love. My role centres around internal communications in the organisation, updating websites, working on marketing materials and running the social media accounts. The English element of the degree has helped massively with my writing ability for my job. Whether it’s blog posts, website copy or social media posts, when you’re creating content that is going to be read by a large audience you need to make sure it’s interesting, coherent and grammatically correct! The course also gave me the option to take several digital communications modules that equipped me with practical skills such technical writing, Photoshop, and working with WordPress.

A mandatory element of my course was Co-Op Education where I worked for six months in a media communications agency. I was lucky enough to be employed full-time in the same company after graduating before moving into my current role.