Bachelor of Business Studies Careers
Key information
Employability skills from this degree
Graduates from this programme develop invaluable employability skills, including:
- Understanding organisational behaviour and structure
- Analytical and critical thinking skills
- A creative approach to problem-solving
- Decision-making
- Persuasive written and oral communication
- Numeracy and the ability to research, interpret and use business and financial data
- Self-reliance, initiative and the ability to manage time, projects and resources
- Understanding and critiquing theories and ideas
- Appreciating the causes and effects of economic and other external changes
Career opportunities based on Major option chosen
Accounting and Taxation
- Accountant
- Sustainability Accountant
- Auditor
- Client Services Administrator
- Operations Manager
- Regulatory Analyst
- Tax Consultant
- Research Assistant
Economics and Public Policy
- Economist/Economic Analyst
- Banking
- Research Analyst
- Securities Trader
- Investment Banking Analyst
- Fund Manager
- Credit Analyst
- Bond Specialist
- Health Policy Planner
- Production Planner
- International Trade Specialist
- Civil Service
- News Media
- Actuarial Services
Finance
- Banker
- Financial Advisor
- Trainee Money Broker
- Swaps Administrator
- Portfolio Management
- Wealth Management
- Finance Analyst
- Trader
- Underwriter
- Actuarial Services
Human Resource Management
- Human Resource Generalist/Specialist
- Human Resource Consultant
- HR Manager
- Employment Relations Specialist
- Management Consultant
- Learning and Development Specialist
- HR Administrator
- HR Business Partner
- Recruitment Consultant
- Business Development Executive
- Compensation and Benefits Analyst
- Training Consultant
Marketing
- Marketing Executive
- Marketing Manager
- Brand Manager
- Sales Representative
- Business Development Manager
- Key Account Manager (Advertising)
- Public Relations Manager
- Digital Marketing & Social Media Executive
- International Marketing Manager
- Logistics Manager
- Retail Manager
- Marketing Analyst/Researcher
- Media Planner/Buyer
- Marketing Assistant
Risk Management and Insurance
- Risk Analyst
- Underwriter
- Fund Management
- Claims Assessment
- Insurance Law Specialist
- Loss Adjuster
- Risk Adviser
- Computer Programmer
- Insurance Administrator
- Life and Pensions Underwriter
- Investment Accountant
- Insurance/Reinsurance Broker
- Captive Manager
- Captive Broker
Further study at UL
Related postgraduate options at UL include:
- MSc in Accounting
- MSc in Business Analytics
- MSc in Economic and Policy Analysis
- MSc in Finance
- MSc in Human Resource Management
- MSc in Human Resource Management (International)
- MSc in Insurance and Risk Management
- MSc in Management
- MSc in Marketing, Consumption and Society
- MSc in Project and Programme Management
- MSc in Work & Organisational Psychology/Behaviour
- Professional Masters of Education (PME)
Student profiles
Evan Mansfield
I chose the Bachelor of Business Studies (BBS) at UL as my number one option when filling out my CAO form. I was determined to become an accountant, as it was my favourite and best subject in secondary school. The BBS programme provided all CAP 1 exemptions to support my pursuit of becoming a Chartered Accountant while providing an elite, comprehensive education across all business areas. UL provides a diverse and interesting selection of subjects (modules) across all major and minor options. I found finance, economics, and my minor option, organisational psychology, particularly fascinating and engaging.
An aspect of the BBS programme I didn’t appreciate fully upon filling out my CAO was the option to spend a semester abroad (Erasmus). I received the opportunity to spend a semester at the University of Texas at Austin, the number one accounting school in America, through UL’s Erasmus programme. This experience was the best few months of my life. I made friends from Australia, America, and everywhere in between, and made memories that will stay with me for the rest of my life! This opportunity to experience a new culture, adjust and adapt to education in a new continent and meet new people did wonders for my self-confidence and has been formative in shaping who I am today.
University of Limerick’s Cooperative Education programme sets it apart from all Irish universities in terms of the employability of its graduates. I spent eight months working in PwC’s audit department, a Big-4 accounting firm. In this role, I worked with clients from small family-run businesses to large multi-million-dollar funds. I was completing important tasks, received a full wage, and had the opportunity to apply what I learned in class to real-world corporate scenarios. This opportunity allowed me to upskill in data analysis software, shaping my career journey massively, and I have now been accepted to UL’s MSc in Business Analytics programme for my postgraduate study. The UL Cooperative Education Division supports students through every step of this process, with regular check-ins, CV reviews, and help you find a job.
I have a diagnosis of Autistic Spectrum Disorder, and UL has supported my needs in every way imaginable. The Disability Support Services have put numerous exam and academic supports in place, such as separate exam venue and additional time, grinds for challenging subjects and much more, tailored to my needs. These supports have all been put in place in the background, removing any extra stress and ensuring my UL experience is as enjoyable and accessible as possible.
Gearoid Hegarty
Having graduated with a Business degree, I stayed on at UL to study a Postgrad Masters in Education (PME) to become a Business Studies teacher. Through the PME, you will develop valuable classroom skills including communication and organisation. Although the course was initially challenging, it will provide you with the tools, values and knowledge that will prepare you to shape what may be the next generation of business leaders.
Becoming a teacher was something that always interested me. I saw teaching as a rewarding career, where you can really make a difference. Every day and every class is different. You get to make real use of everything you learned during your degree. I enjoy working with young people and bringing positivity into the classroom. One of the most important elements of teaching is building relationships with the students - you have the opportunity to make an impact and really get the best out of people.
Studying in UL prepared me very well for my career - I learned the importance of preparation, planning and effort. Overall, my experience has helped me to develop a growth mindset – an important and valuable trait as an educator of young people, I feel. Along with developing a career, I’ve also developed as a person. As I prepared to teach my first class in school, I was completely confident in the skills and knowledge I had learned at UL.
Gearoid is a graduate of both the Business and Education faculties at UL. He is currently employed as a Business Studies teacher.
Ella O'Neill Branagan
As a final-year Bachelor of Business Studies (with French) student at UL and KEDGE Business School, my time at the Kemmy Business School has been an extraordinary journey of personal, academic, and professional growth. When I first chose to study at UL, I was drawn to the reputation of KBS, the vibrant student experience, and the unique opportunities that the program oLered—particularly the Dual-Degree pathway. Looking back now, I can confidently say that my expectations have been exceeded in every way.
Initially, adapting to university life was challenging, but KBS and UL provided a welcoming and supportive environment. From my first semester, I was encouraged to push beyond my comfort zone, engage in diverse learning experiences, and connect with students from all backgrounds. The friendships and professional networks I have built over these four years have been invaluable personally and for my future career.
One of the most transformative aspects of my degree was the opportunity to study abroad at KEDGE Business School in Marseille, France, for my third and fourth years. This experience allowed me to expand my academic knowledge but also helped me develop a global mindset and adaptability—skills that are critical in today’s business world. Living and studying in a new country brought challenges, but the growth I experienced was immeasurable. Additionally, completing my internship in Luxembourg allowed me to gain hands-on industry experience and apply the theoretical knowledge I had learned in real-world scenarios.
Throughout my studies, I have particularly enjoyed my coursework's diverse and practical nature. The emphasis on real-world applications, case studies, and group projects has equipped me with critical thinking, problem-solving, and communication skills that will be invaluable as I transition into the professional world. In particular, Marketing and international business have been my passions, and the depth of learning in these subjects has prepared me well for my next steps.
One memory that will always stay with me is the camaraderie and collaboration within my course. Whether working on group projects, attending networking events, or simply studying late into the night with classmates, the sense of community at KBS has been a defining part of my university experience.
As I look toward the future, my goal is to pursue a career in digital marketing within the luxury or retail sector. My time at UL and KBS has given me the skills, confidence, and experience necessary to take this next step. I am excited to apply everything I have learned and continue to grow in my career.
My advice for incoming students considering UL and KBS is to embrace every opportunity that comes your way. Get involved in extracurricular activities, push yourself to network and gain work experience, and don’t be afraid to step outside your comfort zone—whether that means studying abroad, joining a society, or taking on a challenging project. Your time at university is what you make of it, and the experiences you collect will shape your future in ways you never expected.
The past four years have been an unforgettable journey, and I am incredibly grateful for everything I have learned and the people I have met along the way. I know that the foundation built at UL and KBS will continue to support and guide me wherever my career takes me.