Marketing, Consumption and Society - MSc

The MSc in Marketing, Consumption and Society is designed for graduates who want to build a career in marketing while critically exploring the role of consumption and marketing in contemporary life.  

This programme goes beyond traditional marketing by combining advanced theory, consumer culture studies, and hands-on leadership and digital skills. The programme provides real-world experience through live projects, and is supported by specialist laboratory facilities to foster creativity and collaboration. 

Ideal for those who want to understand both the power and responsibility of marketing in shaping organisations and society, preparing them for roles in marketing management and strategy, customer insights, digital and social media marketing, brand management or market and consumer research. 

With its focus on critical analysis, creative thinking and applied decision-making, the MSc equips graduates for dynamic marketing careers both in Ireland and internationally.  

A unique Dual Degree option is available with leading French business schools to further enhance global opportunities. 

During this programme, you will

• Develop a strong understanding of marketing as both a business philosophy and an organisational function.
• Critically engage with major theoretical debates and contemporary issues shaping the discipline.
• Examine consumer culture and behaviour and reflect on marketing’s responsibilities to both organisations and society.
• Gain knowledge of key research philosophies, methodologies, and practices in marketing.
• Undertake independent research on an important topic within the field.
• Build essential personal and professional skills including decision-making, creativity, collaboration, and critical reflection.