Marketing, Consumption and Society - MSc Programme content
Develop your career in sustainable marketing and brand management, or consumer insights and marketing research.
Key information
EU fees per year
€10,600
Non-EU fees per year
€18,900
NFQ Level
NFQ Level 9 Major
Duration
One year
Attendance
Full-time
Programme type
Taught
Delivery
In-person
Start date
September
Award
Masters (MSc)
Key Information
- Complete full-time over one year
- Delivered on campus
- Modules taught during autumn and spring semesters
- You will submit a research paper at the end of the summer semester
- Option to pursue a dual degree with a choice of five prestigious French business schools. For more information, please see here: Masters Dual Degree | University of Limerick
You will learn through a blend of
- Lectures, workshops, and hands-on activities
- Reflective practice and guided research
- Regular feedback from faculty and peers
Programme content
Core modules
- Marketing Theory (MK6111) provides a critical perspective on the concepts at the centre of the marketing enterprise.
- Consumption & Consumer Culture (MK6131) explores the nature and dynamics of consumer culture and the business of consumption.
- Marketing & Society (MK6121) combines theoretical reflection and practical discussion on key issues concerning marketing’s impact on society.
- Research Philosophy & Methodology in Marketing (MK6141) provides a background to debates around the philosophy of marketing science.
Books and journal articles needed for the course will be available online through the UL Glucksman Library.
For more information on each module, you can search the faculty, school and module code on UL’s Book of Modules.
Core modules
- Marketing Leadership (MK6112) explores the strategic role of marketing in the modern organisation and the dynamics of marketing leadership.
- Strategic Marketing Decision Making (MK6162) uses case study and computerised simulations to assess and learn from factual scenarios.
- Marketing in Popular Culture (MK6132) examines the impact of consumption symbolism and marketing imagery in works of popular culture.
- Ethnography for Consumer Research (MK6122) introduces the principles and practice of consumer ethnography with a strong emphasis on the practical application of learning.
- Digital and Social Media Marketing (MK6152) examines the rapidly growing domain of digital marketing.
Books and journal articles needed for the course will be available online through the UL Glucksman Library.
For more information on each module, you can search the faculty, school and module code on UL’s Book of Modules.
Core module
- Research Paper (MK6103) facilitates students in the production of an independent research paper.
Books and journal articles needed for the course will be available online through the UL Glucksman Library.
For more information on each module, you can search the faculty, school and module code on UL’s Book of Modules.
