Prof. Lisa O'Malley

Living the History of the Titanic in Cobh
Panayiotopoulos, A; Lichrou, M; O'Malley, L; Patterson, M
(2018) Living the History of the Titanic in Cobh
In Cultural Heritage: A Research Anthology; London : Routledge

Place branding and place narratives
Lichrou, M., Patterson, M., O'Malley, L. and O'Leary, K.
(2017) Place branding and place narratives
In Handbook on Place Branding and Marketing; Cheltenham : Edward Elgar

Marketing Theory
O'Malley, L. and M. Lichrou
(2016) Marketing Theory
In The Marketing Book; UK : Routledge

Authenticity and Transparency in the Teaching of Leadership Readiness
Lisa O'Malley, Ellen Fowler and Sarah Moore
(2016) Authenticity and Transparency in the Teaching of Leadership Readiness
In Innovative Business Education Design for 21st Century Learning; UK : Springer

Bouncing Back: Reclaiming the Body from Pregnancy
Patterson M. and L. O'Malley
(2013) Bouncing Back: Reclaiming the Body from Pregnancy
In Motherhoods, Markets and Consumption; London : Routledge

Death of a Metaphor: Re-viewing the 'Marketing as Relationships' Frame
O'Malley, L., M. Patterson and H. Kelly-Holmes
(2013) Death of a Metaphor: Re-viewing the 'Marketing as Relationships' Frame
In International Perspectives on Marketing Theory: Volume Two, Managing Marketplace Relations; London : Sage

Paperback Mother
O'Malley, L; Patterson, M; Ni Bheachain, C
(2006) Paperback Mother
In Consuming Books: The Marketing and Consumption of Literature;

Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M
(2005) Vanishing Point: The Mix Management Paradigm Re-Viewed
In Relationship Marketing, Volume One: Shaking the Foundations and The Origins of Relationship Marketing;

Concept, Metaphor or Reality: The Prognosis for Relationship Marketing in Consumer Markets
O'Malley, L; Tynan, C
(2005) Concept, Metaphor or Reality: The Prognosis for Relationship Marketing in Consumer Markets
In Relationship Marketing, Volume Three: Paradigm or Perspective - The Future of Relationship Marketing;

Relationship Marketing: Conceptual Foundations
O'Malley, L; Tynan, C
(2003) Relationship Marketing: Conceptual Foundations
In The Marketing Book;

Relationship Marketing
O'Malley, L; Tynan, C
(2003) Relationship Marketing
In Marketing Changes;

Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M
(2001) Vanishing Point: The Mix Management Paradigm Re-Viewed
In Marketing: Critical Perspectives in Business and Management;

Road bowling in Ireland: Social space and the context of context
O'Leary, K; Patterson, M; O'Malley, L
(2019) Road bowling in Ireland: Social space and the context of context
In Consumption, Markets And Culture;
DOI: https://doi.org/10.1080/10253866.2018.1516726
[ULIR]

Making Santorini: Reflecting on the Past, Imagining the Future', Journal of Place Management and Development
Lichrou, M; O'Malley, L; Patterson, M; O'Leary, K
(2017) Making Santorini: Reflecting on the Past, Imagining the Future', Journal of Place Management and Development
In Journal Of Place Management And Development;
DOI: https://doi.org/10.1108/JPMD-07-2016-0050

Beating, ditching and hiding: consumers' everyday resistance to marketing
Heath, T,Cluley, R,O'Malley, L
(2017) Beating, ditching and hiding: consumers' everyday resistance to marketing
In Journal Of Marketing Management;
DOI: 10.1080/0267257X.2017.1382554

Strategic B2B Customer Experience Management: The Importance of Outcomes-Based Measures
Zolkeiwski, J., V.M. Story, L. O'Malley, P. Chan, J. Burton, A. Alessandroi, P. Hunter-Jones, L. Peters, C. Raddats and W. Robinson
(2017) Strategic B2B Customer Experience Management: The Importance of Outcomes-Based Measures
In Journal Of Services Marketing;
[ULIR]

Unveiling Everyday Reflexivity Tactics in a Sustainable Community
Casey, K., M. Lichrou and L. O'Malley
(2016) Unveiling Everyday Reflexivity Tactics in a Sustainable Community
In Journal Of Macromarketing;
DOI: Published online before print October 24, 2016, doi: 10.1177/0276146716674051
[ULIR]

The role of the boundary spanner in bringing about innovation in cross-sector partnerships
Ryan, A,O'Malley, L
(2016) The role of the boundary spanner in bringing about innovation in cross-sector partnerships
In Scandinavian Journal of Management;
DOI: 10.1016/j.scaman.2015.09.002

Caring and Conflicted: Mothers' Ethical Judgments about Consumption
Heath, T,O'Malley, L,Heath, M,Story, V
(2016) Caring and Conflicted: Mothers' Ethical Judgments about Consumption
In Journal Of Business Ethics;
DOI: 10.1007/s10551-014-2441-z
[ULIR]

Identity and Radical Process Innovation: The Case of the SSPC
Lisa O'Malley, Michele O'Dwyer, Regina C McNally, Stephen Murphy
(2015) Identity and Radical Process Innovation: The Case of the SSPC
In Industrial Marketing Management;
DOI: 10.1016/j.indmarman.2014.08.007

Insights into the creation of a successful MNE innovation cluster
O'Dwyer, M,O'Malley, L,Murphy, S,McNally, RC
(2015) Insights into the creation of a successful MNE innovation cluster
In Competitiveness Review;
DOI: 10.1108/CR-08-2014-0026

Identity, collaboration and radical innovation: The role of dual organisation identification
O'Malley, L,O'Dwyer, M,McNally, RC,Murphy, S
(2014) Identity, collaboration and radical innovation: The role of dual organisation identification
In Industrial Marketing Management;
DOI: 10.1016/j.indmarman.2014.08.007

Caring and Conflicted: Mothers' Ethical Judgments about Consumption
Teresa Heath, Lisa O'Malley, Matthew Heath, Vicky Story
(2014) Caring and Conflicted: Mothers' Ethical Judgments about Consumption
In Journal Of Business Ethics;
DOI: 10.1007/s10551-014-2441-z

Structural social capital evolution and knowledge transfer: Evidence from an Irish pharmaceutical network
Raffaele Filieri, Regina C McNally, Michele O'Dwyer, Lisa O'Malley
(2014) Structural social capital evolution and knowledge transfer: Evidence from an Irish pharmaceutical network
In Industrial Marketing Management;
DOI: 10.1016/j.indmarman.2013.12.011

Relational marketing: development, debates and directions
Lisa O'Malley
(2014) Relational marketing: development, debates and directions
In Journal Of Marketing Management;
DOI: 10.1080/0267257X.2014.943263

On the Marketing Implications of Place Narratives
Lichrou, M., L. O'Malley and M. Patterson
(2014) On the Marketing Implications of Place Narratives
In Journal Of Marketing Management;
DOI: 10.1080/0267257X.2014.926961
[ULIR]

Roles, Role Performance and Radical Innovation Competences
Story, V., L. O'Malley and S. Hart
(2012) Roles, Role Performance and Radical Innovation Competences
In Industrial Marketing Management;

Marketing in a Recession: Retrench or Invest
O'Malley, L., V. Story and V. O'Sullivan
(2011) Marketing in a Recession: Retrench or Invest
In Journal Of Strategic Marketing;

Buying into Motherhood? Problematic Consumption and Ambivlence in Transitional Phases
Davis, A.S., S. Dobscha, S. Geiger, L. O'Malley, A. Prothero, E.G. Sorensen and T.U. Thomsen
(2010) Buying into Motherhood? Problematic Consumption and Ambivlence in Transitional Phases
In Consumption, Markets And Culture;

Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing
Bettany, S; Dobscha, S; O'Malley, L; Prothero, A
(2010) Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing
In Marketing Theory;
DOI: 10.1177/1470593109355244

Responsible business practice: re-framing CSR for effective SME engagement
Ryan, A; O'Malley, L; O'Dwyer, M
(2010) Responsible business practice: re-framing CSR for effective SME engagement
In European Journal Of International Management;
DOI: 10.1504/EJIM.2010.033005

Motherhood, Marketization, and Consumer Vulnerability
Davies, A; Prothero, A; Sorensen, E; O'Malley, L; O'Donohoe, S; Dobscha, S; Geiger, S; Thomsen, TU
(2010) Motherhood, Marketization, and Consumer Vulnerability
In Journal Of Macromarketing;
DOI: 10.1177/0276146710378170

Narratives of a tourism destination: Local particularities and their implications for place marketing and branding
Lichrou M., O'Malley L., Patterson M.
(2010) Narratives of a tourism destination: Local particularities and their implications for place marketing and branding
In Place Branding And Public Diplomacy;
DOI: 10.1057/pb.2010.10

Women in Advertising: Representations, Repercussions and Responses
Maurice Patterson, Lisa O'Malley and Vicky Story
(2009) Women in Advertising: Representations, Repercussions and Responses
In Irish Marketing Review;

Relational Responses and Competences for Radical Product Innovation""
O'Malley, L; Story, V; Hart, S
(2009) Relational Responses and Competences for Radical Product Innovation""
In Journal Of Marketing Management;

Reflections on Collaboration in Interpretative Consumer Research""
O'Malley, L; Davies, AS; Dobscha, S; Geiger, S; Prothero, A; Sorensen, P; O'Donoghue, E; Thomsen, S
(2008) Reflections on Collaboration in Interpretative Consumer Research""
In Qualitative Marketing Research: An Internat. Journal;

Place-product or Place Narrative(s)? Perspectives in the Marketing of Tourism Destinations""
O'Malley, L; Lichrou, M; Patterson, M
(2008) Place-product or Place Narrative(s)? Perspectives in the Marketing of Tourism Destinations""
In Journal Of Strategic Marketing;

Death of a metaphor: reviewing the 'marketing as relationships' frame
O'Malley, L; Patterson, M; Kelly-Holmes, H
(2008) Death of a metaphor: reviewing the 'marketing as relationships' frame
In Marketing Theory;
DOI: 10.1177/1470593108089203

Hidden Mountain The Social Avoidance of Waste
de Coverly, E; McDonagh, P; O'Malley, L; Patterson, M
(2008) Hidden Mountain The Social Avoidance of Waste
In Journal Of Macromarketing;
DOI: 10.1177/0276146708320442

The Development of Relationships and Networks for Successful Radical Innovation
Vicky Story, Susan Hart and Lisa O'Malley
(2008) The Development of Relationships and Networks for Successful Radical Innovation
In Journal Of Consumer Behaviour;

Pedagogy and Relationship Marketing: Opportunities for Frame Restructuring using African Drumming
O'Malley, L; Ryan, A
(2006) Pedagogy and Relationship Marketing: Opportunities for Frame Restructuring using African Drumming
In Journal Of Marketing Management;

Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century
O'Malley, L; Prothero, A
(2006) Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century
In Journal Of Marketing Management;

Mapping the re-engagement of CRM with relationship marketing
Mitussis, D; O'Malley, L; Patterson, M
(2006) Mapping the re-engagement of CRM with relationship marketing
In European Journal Of Marketing;
DOI: 10.1108/03090560610657840

Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Destination
Lichrou, M; O'Malley,L
(2006) Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Destination
In *;
DOI: 10.1080/14790530600640834

Brands, Consumers and Relationships: A Critical Review
Patterson, M; O'Malley, L
(2006) Brands, Consumers and Relationships: A Critical Review
In Irish Marketing Review;

Beyond the Frills of Relationship Marketing
O'Malley, L; Prothero, A
(2004) Beyond the Frills of Relationship Marketing
In Journal Of Business Research;

Professional Interaction: Exploring the Concept of Attraction
Harris, LC; O'Malley, L; Patterson, M
(2003) Professional Interaction: Exploring the Concept of Attraction
In Marketing Theory;

Vanishing Point: The Mix Management Paradigm Re-Viewed (Introspective Retrospective)
O'Malley, L; Patterson, M
(2002) Vanishing Point: The Mix Management Paradigm Re-Viewed (Introspective Retrospective)
In The Marketing Review;

Relationships and Technology: Strategic Implications
O'Malley, L; Mitussis, D
(2002) Relationships and Technology: Strategic Implications
In Journal Of Strategic Marketing;

Bridging the Direct Marketing - Direct Consumer Gap: Some Solutions from Qualitative Research
Evans, MJ; Patterson, M; O'Malley, L
(2001) Bridging the Direct Marketing - Direct Consumer Gap: Some Solutions from Qualitative Research
In Qualitative Marketing Research: An Internat. Journal;

Maintaining Relationships: Lessons from the Legal Market
Harris, LC; O'Malley, L
(2000) Maintaining Relationships: Lessons from the Legal Market
In Service Industries Journal;

Relationship Marketing in Consumer Markets: Rhetoric or Reality?
O'Malley, L; Tynan, C
(2000) Relationship Marketing in Consumer Markets: Rhetoric or Reality?
In European Journal Of Marketing;

The Evolution of the Direct Marketing Consumer
Patterson, M; O'Malley, L
(2000) The Evolution of the Direct Marketing Consumer
In The Marketing Review;

The Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation
O'Malley, L; Tynan, C
(1999) The Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation
In Journal Of Marketing Management;

UK Attitudes Toward Direct Mail
Patterson, M; Evans, MJ; O'Malley, L
(1999) UK Attitudes Toward Direct Mail
In Journal Of Database Marketing;

The Dynam,ics of the Legal Market: An Interaction Perspective
O'Malley, L; Harris, LC
(1999) The Dynam,ics of the Legal Market: An Interaction Perspective
In European Journal Of Marketing;

Direct Marketing: Data Fusion and Data Control
O'Malley, L; Patterson, M; Evans, MJ
(1999) Direct Marketing: Data Fusion and Data Control
In J. Targeting, Measurement And Analysis For Marketing;

Direct Mail Attitudes: A UK Perspective
Patterson, M Evans, M; O'Malley, L
(1999) Direct Mail Attitudes: A UK Perspective
In Journal Of Database Marketing;

Can Loyalty Schemes Really Build Loyalty
O'Malley, L.
(1998) Can Loyalty Schemes Really Build Loyalty
In Marketing Intelligence And Planning;

Relationship Marketing and Privacy Issues: Building Bonds or Barriers
Evans, M; O'Malley, L; Patterson, M
(1998) Relationship Marketing and Privacy Issues: Building Bonds or Barriers
In Journal Of Database Marketing;

Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M
(1998) Vanishing Point: The Mix Management Paradigm Re-Viewed
In Journal Of Marketing Management;

Database Marketing: Investigating Privacy Concerns
Patterson, M; O'Malley, L; Evans, MJ
(1997) Database Marketing: Investigating Privacy Concerns
In J. Marketing Communications;

Use and Application of Geodemographic Databases in Site Selection and Trade Area Analysis by UK Retailers: An Empirical Investigation
O'Malley, L; Patterson, M; Evans, MJ
(1997) Use and Application of Geodemographic Databases in Site Selection and Trade Area Analysis by UK Retailers: An Empirical Investigation
In International J. Retail & Distribution Management;

Intimacy or Intrusion: The Privacy Dilemma for Relationship Marketing in Consumer Markets
O'Malley, L; Patterson, M; Evans, M
(1997) Intimacy or Intrusion: The Privacy Dilemma for Relationship Marketing in Consumer Markets
In Journal Of Marketing Management;

Consumer Reactions to Database-Based Supermarket Loyalty Schemes
Evans, MJ; Patterson, M; O'Malley, L; Mitchell, S
(1997) Consumer Reactions to Database-Based Supermarket Loyalty Schemes
In Journal Of Database Marketing;

Direct Mail and Consumer Response: An Empirical Study of Consumer Experiences of Direct Mail
Evans, MJ; Patterson, M; O'Malley, L
(1996) Direct Mail and Consumer Response: An Empirical Study of Consumer Experiences of Direct Mail
In Journal Of Database Marketing;

Direct Marketing Communications in the UK: A Study of Growth Past, Present and Future
Evans, MJ; Patterson, M; O'Malley, L
(1996) Direct Marketing Communications in the UK: A Study of Growth Past, Present and Future
In J. Marketing Communications;

The Growth of Direct Marketing and Consumer Attitudinal Response to the Privacy Issue
Patterson, M; Evans, MJ; O'Malley, L
(1996) The Growth of Direct Marketing and Consumer Attitudinal Response to the Privacy Issue
In J. Targeting, Measurement And Analysis For Marketing;

Direct Marketing: Rise and Rise or Rise and Fall?
Evans, M; O'Malley, L; Patterson, M
(1995) Direct Marketing: Rise and Rise or Rise and Fall?
In Marketing Intelligence And Planning;

Retailing Applications of Geodemographics: A Preliminary Investigation
O'Malley, L; Patterson, M; Evans, MJ
(1995) Retailing Applications of Geodemographics: A Preliminary Investigation
In Marketing Intelligence And Planning;

Direct Marketing: Rise and Rise, or Rise and Fall
Evans, M; O'Malley, L; Patterson, M
(1995) Direct Marketing: Rise and Rise, or Rise and Fall
In Marketing Intelligence And Planning;

Institute of Place Management 4th International Biennial Conference
O'Malley, L.; Lichrou, M.; Patterson, M.
(2017) Institute of Place Management 4th International Biennial Conference

4th Corfu Symposium on Managing & Marketing Places
O'Malley, L., Lichrou, M. and Patterson, M.
(2017) 4th Corfu Symposium on Managing & Marketing Places

Consumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring Perspective
Heath, T,O'Malley, L,Petruzzellis, L,Winer, RS
(2016) Consumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring Perspective
In Thriving In A New World Economy;
DOI: 10.1007/978-3-319-29877-1_30

3rd Corfu Symposium on Managing & Marketing Places
Lichrou, M., O'Leary, K., Patterson, M. and O'Malley, L.
(2016) 3rd Corfu Symposium on Managing & Marketing Places

International Society for Markets and Development Biennial Conference
Lichrou, M., L. O'Malley and M. Patterson
(2016) International Society for Markets and Development Biennial Conference

RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism
O'Malley, L., Lichrou, M. and Patterson , M.
(2016) RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism

International Society for Markets and Development Biennial Conference
Lichrou, M., L. O'Malley and M. Patterson
(2016) International Society for Markets and Development Biennial Conference
Universidad Del Pacífico, Lima, Peru

Academy of Marketing Conference: The Magic in Marketing
Casey, K., Lichrou, M. and O'Malley, L.
(2015) Academy of Marketing Conference: The Magic in Marketing

8th Workshop on Interpretive Consumer Research
O'Leary, K., M. Patterson and L. O'Malley
(2015) 8th Workshop on Interpretive Consumer Research
University of Edinburgh

Academy of Marketing Conference: The Magic in Marketing
O'Leary, K., M. Patterson and L. O'Malley
(2015) Academy of Marketing Conference: The Magic in Marketing
University of Limerick

International Centre for Anti-Consumption Research / Journal of Consumer Affairs Symposium on Anti-consumption and Consumer Wellbeing
Casey, K; Lichrou, M;O'Malley, L
(2014) International Centre for Anti-Consumption Research / Journal of Consumer Affairs Symposium on Anti-consumption and Consumer Wellbeing
Germany

5th ICAR symposium
Casey, K., Lichrou, M. and O'Malley, L.
(2014) 5th ICAR symposium

Academy of Marketing Annual Conference
O'Malley, L; Lichrou, L; Patterson, M
(2014) Academy of Marketing Annual Conference
Bournemouth University

Annual Macromarketing Conference
Casey, K. Lichrou, M. and O'Malley, L.
(2014) Annual Macromarketing Conference

Academy of Marketing Annual Conference
Heath, T; O'Malley, L; Tynan, C
(2014) Academy of Marketing Annual Conference
Bournemouth University

Myth and the Market
Casey, K., Lichrou, M. and O'Malley, L.
(2014) Myth and the Market

Child and Teen Consumption Conference: Being, Becoming and Belonging
C. Nash, L. O'Malley and M. Patterson
(2014) Child and Teen Consumption Conference: Being, Becoming and Belonging
David Marshall and Stephanie O'Donohoe(Ed.)

Child and Teen Consumption Conference
Nash,C; O'Malley, L; Patterson, M
(2014) Child and Teen Consumption Conference
Edinburgh, UK

Myth and the Market, Inter-disciplinary Conference
Casey, K; Lichrou, M; L. O'Malley, L
(2014) Myth and the Market, Inter-disciplinary Conference
Carlingford, Ireland

39th Annual Macromarkeitng Conference
Casey, K; Lichrou, M; O'Malley, L
(2014) 39th Annual Macromarkeitng Conference
Royal Holloway, London

Academy of Marketing Conference: Marketing Dimensions People, places and spaces
O'Malley, L., Lichrou, M. and Patterson, M.
(2014) Academy of Marketing Conference: Marketing Dimensions People, places and spaces

5th International Conference on Rhetoric and Narrative in Management Research
Lichrou, M; O'Malley, L; Patterson, M
(2013) 5th International Conference on Rhetoric and Narrative in Management Research
Barcelona

Academy of Marketing Annual Conference
M. Lichrou, L. O'Malley and M. Patterson
(2013) Academy of Marketing Annual Conference

Academy of Marketing
Pramendorfer, C; Story, V; O'Malley, L; Pereira-Heath, T
(2013) Academy of Marketing
University of South Wales, Cardiff

Academy of Marketing Annual Conference, Marketing Relevance
Lichrou, M; O'Malley, L; Patterson, M
(2013) Academy of Marketing Annual Conference, Marketing Relevance
Cardiff

Academy of Marketing Annual Conference: Marketing Relevance
Lichrou, M. O'Malley, L. and Patterson, M
(2013) Academy of Marketing Annual Conference: Marketing Relevance

International Federation of Scholarly Associations of Management
O'Dwyer, M; Healy, B; McNally, R; Filieri, R; O'Malley, L
(2012) International Federation of Scholarly Associations of Management

Institute for the Study of Business Markets
McNally, R; Filieri, R; O'Dwyer, M; O' Malley, L; Healy, B
(2012) Institute for the Study of Business Markets
Chicago

34th INFORMS Marketing Science Conference
McNally, R; O'Dwyer, M; Healy, B; Filieri, R; O' Malley, L
(2012) 34th INFORMS Marketing Science Conference
Boston

19th International Product Development Management Conference, EIASM
McNally, R; O'Dwyer, M; Healy, B; Filieri, R; O'Malley, L; Murphy, S
(2012) 19th International Product Development Management Conference, EIASM
Manchester

Academy of Marketing Annual Conference
O'Malley, L; Story, V
(2011) Academy of Marketing Annual Conference
Liverpool

European Advances in Consumer Resarch
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T.
(2010) European Advances in Consumer Resarch

1st International Colloquium on Place Marketing and Branding
Lichrou, M; O'Malley, L; Patterson, M
(2009) 1st International Colloquium on Place Marketing and Branding
London

Interpretive Consumer Research Workshop
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T.
(2009) Interpretive Consumer Research Workshop

25th Annual IMP Conference Marseilles, France
Nätti, S and Ryan, A and O'Malley, L
(2009) 25th Annual IMP Conference Marseilles, France

Consumer Culture Theory
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T.
(2008) Consumer Culture Theory

Academy of Marketing Annual Conference
Story, V; O'Malley, L; Hart, S
(2008) Academy of Marketing Annual Conference
Aberdeen

11th Annual Conference of the Irish Academy of Management
O'Malley, L; Story, V; Hart, S
(2008) 11th Annual Conference of the Irish Academy of Management
Dublin

Association of Consumer Research
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T.
(2008) Association of Consumer Research

37th Annual European Marketing Academy Conference
Story, V; O'Malley, L; Hart, S
(2008) 37th Annual European Marketing Academy Conference
Brighton

Consumer Culture Theory 3rd Annual Conference
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, E.B; Thomsen, T.U.
(2008) Consumer Culture Theory 3rd Annual Conference
Boston

European Advances in Consumer Research, Vol. 8.
Lichrou, M; O'Malley, L; Patterson, M
(2007) European Advances in Consumer Research, Vol. 8.
Milan

European Advances in Consumer Research
Lichrou, M., L. O'Malley and M. Patterson
(2007) European Advances in Consumer Research
Milan, Italy

4th Interpretive Consumer Research Conference
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen; EB; Thomsen, TU
(2007) 4th Interpretive Consumer Research Conference
Marseille

European Advances in Consumer Research
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero; A; Sørensen; EB;Thomsen, TU
(2007) European Advances in Consumer Research
Milan

American Marketing Association Winter Educators Conference: Creating Value through Marketing Experiences and Interactive Partnerships
Ryan, A; O'Malley, L; Fahy, J
(2007) American Marketing Association Winter Educators Conference: Creating Value through Marketing Experiences and Interactive Partnerships
San Diego

4th Research Conference on Relationship Marketing
Ryan, A; O'Malley, L
(2007) 4th Research Conference on Relationship Marketing
Grönroos, C; et al(Ed.) Brussels

8th ACR Conference on Gender, Marketing and Consumer Behaviour
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU
(2006) 8th ACR Conference on Gender, Marketing and Consumer Behaviour
Stevens, L; Borgerson, J(Ed.) Edinburgh

35th Annual European Marketing Academy Conference: Sustainable Marketing Leadership
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen
(2006) 35th Annual European Marketing Academy Conference: Sustainable Marketing Leadership
G. Avlonitis et al.(Ed.)

Academy of Marketing Annual Conference: Marketing Excellence
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen
(2006) Academy of Marketing Annual Conference: Marketing Excellence
P. Baines and J. Egan(Ed.)

Academy of Marketing Annual Conference, Marketing Excellence
Lichrou, M., L. O¿Malley and M. Patterson
(2006) Academy of Marketing Annual Conference, Marketing Excellence

Academy of Marketing Annual Conference, Marketing Excellence
Davies, S; Dobscha, S; Geiger, S. O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU
(2006) Academy of Marketing Annual Conference, Marketing Excellence
Baines, P; Egan, J(Ed.) London

31st Annual Macromarketing Seminar: Macromarketing - The Future of Marketing
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen
(2006) 31st Annual Macromarketing Seminar: Macromarketing - The Future of Marketing
*(Ed.)

22nd IMP Annual Conference, Opening the Network
Ryan, A; O'Malley, L
(2006) 22nd IMP Annual Conference, Opening the Network
Milan

Academy of Marketing Annual Conference
M. Lichrou, L. O'Malley and M. Patterson
(2006) Academy of Marketing Annual Conference

8th ACR Conference on Gender, Marketing and Consumer Behaviour
Patterson, M; O'Malley, L
(2006) 8th ACR Conference on Gender, Marketing and Consumer Behaviour
Edinburgh

22nd IMP Annual Conference
Ryan, A. and L. O'Malley
(2006) 22nd IMP Annual Conference
*(Ed.)

22nd IMP Annual Conference
Ryan, A. and L. O'Malley
(2006) 22nd IMP Annual Conference
Milan, Italy

4th Nordic Workshop on Relationship Dynamics
Ryan, A; O'Malley, L; Fahy, J
(2006) 4th Nordic Workshop on Relationship Dynamics
Yli-Ii, Finland

8th ACR Conference on Gender, Marketing and Consumer Behaviour
Patterson, M. and L. O'Malley
(2006) 8th ACR Conference on Gender, Marketing and Consumer Behaviour
L. Stevens and J. Borgerson(Ed.)

8th ACR Conference on Gender, Marketing and Consumer Behaviour
Patterson, M. and L. O'Malley
(2006) 8th ACR Conference on Gender, Marketing and Consumer Behaviour
L. Stevens and J. Borgerson(Ed.)

4th Nordic Workshop on Relationship Dynamics
Ryan, A, L. O'Malley and J. Fahy
(2006) 4th Nordic Workshop on Relationship Dynamics
Yli-li, Finland)

35th Annual European Marketing Academy Conference, Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics
Davies, S; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU
(2006) 35th Annual European Marketing Academy Conference, Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics
Avlonitis, G; et al(Ed.) Athens

Academy of Marketing Annual Conference: Marketing Excellence
Lichrou, M., L. O'Malley and M. Patterson
(2006) Academy of Marketing Annual Conference: Marketing Excellence
*(Ed.)

8th ACR Conference on Gender, Marketing and Consumer Behaviour
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen
(2006) 8th ACR Conference on Gender, Marketing and Consumer Behaviour
L. Stevens and J. Borgerson(Ed.)

Academy of Marketing Annual Conference: Marketing Excellence
Lichrou, M; O'Malley, L; Patterson, M
(2006) Academy of Marketing Annual Conference: Marketing Excellence

31st Annual Macromarketing Seminar, Macromarketing – The Future of Marketing
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU
(2006) 31st Annual Macromarketing Seminar, Macromarketing – The Future of Marketing
Queenstown, New Zealand

Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society
Patterson, M. and L. O'Malley
(2006) Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society
K. Ui Ghallachoir et al.(Ed.)

ff
ff
(2006) ff
*(Ed.) Yli-li, Finland

Academy of Marketing Annual Conference: Marketing Excellence
Lichrou, M., L. O'Malley and M. Patterson
(2006) Academy of Marketing Annual Conference: Marketing Excellence
P. Baines and J. Egan(Ed.)

Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society
Ryan, A. and L. O'Malley
(2005) Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society

Annual European Marketing Academy Conference, Rejuvenating Marketing: Contamination, Innovation, Integration
O'Malley, L; Patterson, M
(2005) Annual European Marketing Academy Conference, Rejuvenating Marketing: Contamination, Innovation, Integration
Troilo, G(Ed.) Milan

Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Ryan, A; O'Malley, L
(2005) Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Uí Ghallachóir, K; et al(Ed.) Dublin Institute of Technology

Academy of Marketing Annual Conference: Marketing, Branding Business, Shaping Society
M. Patterson and L. O'Malley
(2005) Academy of Marketing Annual Conference: Marketing, Branding Business, Shaping Society
Dublin

34th Annual European Marketing Academy Conference: Rejuvenating Marketing - Contamination, Innovation, Integration
O'Malley, L. and M. Patterson
(2005) 34th Annual European Marketing Academy Conference: Rejuvenating Marketing - Contamination, Innovation, Integration
G. Troilo(Ed.)

Education for Sustainable Development
Ryan, A., S. Moore, and L. O'Malley
(2005) Education for Sustainable Development
Bournemouth, Englang

Seventh European Association for Consumer Research Conference
O'Malley, L., Patterson, M. and Ní Bheacháin, C
(2005) Seventh European Association for Consumer Research Conference
Goteborg University, Sweden

European Advances in Consumer Research
O'Malley, L; Patterson, M; Ní Bheacháin, C
(2005) European Advances in Consumer Research
Ekström, K; Brembeck, H(Ed.) Göteborg

European Advances in Consumer Research
O'Malley, L., M. Patterson and C. Ni Bheachain
(2005) European Advances in Consumer Research
K. Ekstron and H. Brembeck(Ed.)

Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Patterson, M. and L. O Malley
(2005) Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
*(Ed.)

Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Patterson, M; O'Malley, L
(2005) Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Uí Ghallachóir, K; et al(Ed.) Dublin Institute of Technology

Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society
Ryan, A. and L. O'Malley
(2005) Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society
K. Ui Ghallachoir et al.(Ed.)

Education for Sustainable Development
Ryan, A., S. Moore, and L. O'Malley
(2005) Education for Sustainable Development
*(Ed.)

European Marketing Academy Annual Conference
L. O'Malley and M. Patterson
(2005) European Marketing Academy Annual Conference
Milan

Education for Sustainable Development Conference
Ryan, A; Moore, S; O'Malley, L
(2005) Education for Sustainable Development Conference
Bournemouth

European Advances in Consumer Research
L. O'Malley, M. Patterson and C. Ni Bheachain
(2005) European Advances in Consumer Research
Gothenburg

1st International Meetings Industry Conference: Challenges in the New Global Environment
Lichrou, M. and L. O'Malley
(2004) 1st International Meetings Industry Conference: Challenges in the New Global Environment
Athens, Greece

1st International Meetings Industry Conference: Challenges in the New Global Environment
Lichrou, M; O'Malley, L
(2004) 1st International Meetings Industry Conference: Challenges in the New Global Environment
Athens

2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism
Lichrou, M. and O'Malley, L.
(2003) 2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism

Academy of Marketing Annual Conference, A History of the Next Decade
Lichrou, M. and L. O¿Malley
(2003) Academy of Marketing Annual Conference, A History of the Next Decade

European Advances in Consumer Research
De Coverly, E., L. O Malley and M. Patterson
(2003) European Advances in Consumer Research
*(Ed.)

2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism
Lichrou, M. and L. O'Malley
(2003) 2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism
Eastbourne, UK

European Advances in Consumer Research
De Coverly, E; O'Malley, L; Patterson, M
(2003) European Advances in Consumer Research
Brown, S; Turley, D(Ed.) Dublin, 4th–7th June,

Academy of Marketing Annual Conference: A History of the Next Decade
Lichrou, M; O'Malley, L
(2003) Academy of Marketing Annual Conference: A History of the Next Decade

European Advances in Consumer Research
Jennings, R; O'Malley, L
(2003) European Advances in Consumer Research
Brown, S; Turley, D(Ed.) Dublin

European Advances in Consumer Research
E. de Coverly, L. O'Malley and M. Patterson
(2003) European Advances in Consumer Research
Dublin

International Research Conference
Lichrou, M. O'Malley, L
(2003) International Research Conference
Eastbourne

Proceedings of the 10th International Colloquium in Relationship Marketing
Harris, LC; O'Malley, L; Patterson, M
(2002) Proceedings of the 10th International Colloquium in Relationship Marketing
Bliemel, F; et al(Ed.) Universität Kaiserslautern

6th ACR Conference on Gender, Marketing and Consumer Behaviour
Seebaransingh, N., M. Patterson and L. O'Malley
(2002) 6th ACR Conference on Gender, Marketing and Consumer Behaviour
Dublin

10th International Colloquium in Relationship Marketing
Harris, L.C., L. O'Malley and M. Patterson
(2002) 10th International Colloquium in Relationship Marketing
Kaiserslautern

Proceedings of the 6th American Marketing Association Conference on Gender, Marketing and Consumer Behaviour
Seebaransingh, N., M. Patterson and L. O Malley
(2002) Proceedings of the 6th American Marketing Association Conference on Gender, Marketing and Consumer Behaviour
*(Ed.)

Marketing Communication Strategies in a Changing Global Environment Conference
Mitussis, D; Malley, L; Crane, A
(2002) Marketing Communication Strategies in a Changing Global Environment Conference
Hong Kong

6th ACR Conference on Gender, Marketing and Consumer Behaviour
Seebaransingh, N; Patterson, M; O'Malley, L
(2002) 6th ACR Conference on Gender, Marketing and Consumer Behaviour
Maclaran, P; Tissier-Desbordes, E(Ed.) Dublin

10th Biennial World Marketing Congress
O'Malley, L; Tynan, C
(2001) 10th Biennial World Marketing Congress
Cardiff

Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Tynan, C; O'Malley, L
(2000) Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Meyer, R(Ed.) University of Derby

Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Evans, MJ; Patterson, M; O'Malley, L
(2000) Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Meyer, R(Ed.) University of Derby

Proceedings of the Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Evans, M.J., M. Patterson and L. O Malley
(2000) Proceedings of the Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
*(Ed.)

15th Annual IMP Conference, Interactions, Relationships and Networks: Towards the New Millennium
O'Malley, L
(1999) 15th Annual IMP Conference, Interactions, Relationships and Networks: Towards the New Millennium
Dublin

7th International Colloquium on Relationship Marketing, Relationship Marketing: Delivering Value Out of Bounds
O'Malley, L; Tynan, C
(1999) 7th International Colloquium on Relationship Marketing, Relationship Marketing: Delivering Value Out of Bounds
Saren, M; Tzokas, N(Ed.) University of Strathclyde

Academy of Marketing Annual Conference: Adding Value Through Marketing
Harris, LC; O'Malley, L
(1998) Academy of Marketing Annual Conference: Adding Value Through Marketing
Sheffield Hallam University

American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing
O'Malley, L; Tynan, C
(1998) American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing
Menon, A; Sheth, J(Ed.) Atlanta

First Biannual Consumer Research Workshop
Tynan, C; O'Malley, L
(1998) First Biannual Consumer Research Workshop
Hogg, M(Ed.) UMIST, Manchester

First Biannual Consumer Research Workshop
O'Malley, L; Tynan, C
(1998) First Biannual Consumer Research Workshop
Hogg, M(Ed.) UMIST, Manchester

Academy of Marketing Annual Conference, Marketing Without Borders
Evans, MJ; Patterson, M; O'Malley, L
(1997) Academy of Marketing Annual Conference, Marketing Without Borders
Ashford, R; et al(Ed.) Manchester Metropolitan University

Academy of Marketing Annual Conference, Marketing Without Borders
O'Malley L; Patterson, M
(1997) Academy of Marketing Annual Conference, Marketing Without Borders
Ashford, R; et al(Ed.) Manchester Metropolitan University

Proceedings of the American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
Patterson, M., M.J. Evans and L. O Malley
(1997) Proceedings of the American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
T. Meenaghan(Ed.)

American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
Patterson, M; Evans, MJ; O'Malley, L
(1997) American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
Meenaghan, T(Ed.) Dublin

Proceedings of the Academy of Marketing Annual Conference, Marketing Without Borders
Evans, M.J., M. Patterson and L. O¿Malley
(1997) Proceedings of the Academy of Marketing Annual Conference, Marketing Without Borders
R. Ashford(Ed.)

American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
O'Malley, L; Tynan, C
(1997) American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
Meenaghan, T(Ed.) Dublin

Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Patterson, M., A. Moskvin, L. O Malley, M.J. Evans and S. Mitchell
(1996) Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
M.J. Baker(Ed.)

3rd American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing
O'Malley, L; Patterson, M; Evans, MJ
(1996) 3rd American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing
Parvatiyar, A; Sheth, J(Ed.) Atlanta

Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Mitchell, S., M. Patterson, A. Moskvin, L. O Malley and M.J. Evans
(1996) Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
M.J. Baker(Ed.)

Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Mitchell, S; Patterson, M; Moskvin, A; O'Malley, L; Evans, MJ
(1996) Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Baker, MJ(Ed.) University of Strathclyde

Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Patterson, M; Moskvin, A; O'Malley, L; Evans, MJ; Mitchell, S
(1996) Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Baker, MJ(Ed.) University of Strathclyde

Proceedings of the Marketing Education Group Annual Conference, Making Marketing Work
Fahey, D., L. O Malley and M. Patterson
(1995) Proceedings of the Marketing Education Group Annual Conference, Making Marketing Work
D. Jobber and M. Uncles(Ed.)

Marketing Education Group Annual Conference, Making Marketing Work
Fahey, D; O'Malley, L; Patterson, M
(1995) Marketing Education Group Annual Conference, Making Marketing Work
Jobber, D; Uncles, M(Ed.) University of Bradford

Marketing Education Group Annual Conference, Making Marketing Work
Evans, MJ; Patterson, M; O'Malley, L
(1995) Marketing Education Group Annual Conference, Making Marketing Work
Jobber, D; Uncles, M(Ed.) University of Bradford

2nd Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing
Evans, MJ; Patterson, M; O'Malley, L
(1995) 2nd Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing
London

Proceedings of the Second Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing
Evans, M.J., M. Patterson and L. O Malley
(1995) Proceedings of the Second Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing
*(Ed.)

Direct Marketing - (Way) Beyond 1984
Evans, M.J., M. Patterson and L. O Malley
(1995) Direct Marketing - (Way) Beyond 1984
D. Jobber and M. Uncles(Ed.)

Marketing Education Group Annual Conference, Emerging Issues in Marketing
O'Malley, L
(1993) Marketing Education Group Annual Conference, Emerging Issues in Marketing
Davies, M; et al(Ed.) Loughborough

Marketing Education Group Annual Conference, Emerging Issues in Marketing
O'Malley, L
(1993) Marketing Education Group Annual Conference, Emerging Issues in Marketing
Davies, M; et al(Ed.) Loughborough

Academy of Marketing Conference 2015
O'Malley L., Patterson, M., Lynch, L., Carroll, C., Lichrou, M., Ryan, A., Fahy, J. O'Loughlin, D., O'Connell, B.
(2015) Academy of Marketing Conference 2015
Limerick, Ireland

2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism
Lichrou, M. and O'Malley, L.
(2003) 2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism
Eastbourne, UK

Academy of Marketing conference 2015 - the magic of marketing
O'Malley, L,Lichrou, M,Patterson, M
(2016) Academy of Marketing conference 2015 - the magic of marketing
In Journal Of Marketing Management;
DOI: 10.1080/0267257X.2016.1193974

Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century
Lisa O'Malley and Andy Prothero
(2007) Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century
In Journal of Marketing Management; Lisa O'Malley and Andrea Prothero(Ed.)

Contemporary Families and Consumption
O'Malley, L; Prothero, A
(2006) Contemporary Families and Consumption
In Journal of Consumer Behavior; Lisa O'Malley and Andy Prothero(Ed.)

Unveiling Everyday Reflexivity Tactics in a Sustainable Community
Casey, K,Lichrou, M,O'Malley, L
(2015) Unveiling Everyday Reflexivity Tactics in a Sustainable Community
In Journal Of Macromarketing;

Commentary on the F Word: The Use of Fear in Advertising to Mothers
Lisa O'Malley
(2006) Commentary on the F Word: The Use of Fear in Advertising to Mothers
In Advertising & Society Review;

Commentary on "The Changing Image of Women in American Society: What do Pregnant Women Represent in Advertising
Lisa O'Malley
(2006) Commentary on "The Changing Image of Women in American Society: What do Pregnant Women Represent in Advertising
In Advertising & Society Review;

Does My Bump Look Big in This
O'Malley, L.
(2006) Does My Bump Look Big in This
In Advertising & Society Review;

Hidden Mountain: The Social Avoidance of Waste
De Coverly, E; O'Malley, L; Patterson, M
(2003) Hidden Mountain: The Social Avoidance of Waste

Review: Carson, D., A. Gilmore, C. Perry and K. Gronhaug (2001) Qualitative Marketing Research
Lisa O[Malley
(2002) Review: Carson, D., A. Gilmore, C. Perry and K. Gronhaug (2001) Qualitative Marketing Research
In Qualitative Research;

Brown, J.S. and P. Duguid (2000) The Social Life of Information, Harvard Business School Press
O'Malley, L
(2002) Brown, J.S. and P. Duguid (2000) The Social Life of Information, Harvard Business School Press

Reframing Relationship Marketing For Consumer Markets
Lisa O'Malley and Caroline Tynan
(2001) Reframing Relationship Marketing For Consumer Markets
In Interactive Marketing;