Prof. Lisa O'Malley
Biography
Professor O'Malley is an innovative and engaged scholar who teaches Relationship Marketing on the Executive MBA and Marketing Leadership on the MSc in Marketing, Consumption & Society at the University of Limerick. She also delivers modules on Marketing, Customer Engagement and Consumer Insight at Warwick Business School and Loughborough University Business School. She encourages critical, creative and reflective engagement with her material and has won several awards for Teaching Excellence. She has also published widely including in the European Journal of Marketing, Consumption, Markets & Culture, Marketing Theory, Industrial Marketing Management, Journal of Marketing Management, Journal of Business Ethics and the Journal of Business Research. She is a member of the Academy of Marketing Executive Committee, the foremost professional body for marketing academics in the UK and she Chairs its Research Subcommittee.
Research Interests
Relationship Marketing, Marketing Leadership, Critical Marketing, Interpretive Consumer Research.Professional Activities
Education
- 2001 Nottingham Trent University - Ph.D.
- 1992 University of Limerick - M.B.S.
- 1989 Buckinghamshire College of Education - Graduate Diploma
- 1986 University of Limerick - B. Business Studies
Employment
- 2000 University of Nottingham - Senior Lecturer in Marketing
- 1996 Cardiff University - Lecturer in Marketing
- 1992 University of Glamorgan - Lecturer in Marketing
Peer Reviewed Journals
Making Santorini: Reflecting on the Past, Imagining the Future', Journal of Place Management and Development
Lichrou, M; O'Malley, L; Patterson, M; O'Leary, K (2017) Making Santorini: Reflecting on the Past, Imagining the Future', Journal of Place Management and Development. Journal Of Place Management And Development :106-120
Read more
Strategic B2B Customer Experience Management: The Importance of Outcomes-Based Measures
Zolkeiwski, J., V.M. Story, L. O'Malley, P. Chan, J. Burton, A. Alessandroi, P. Hunter-Jones, L. Peters, C. Raddats and W. Robinson (2017) Strategic B2B Customer Experience Management: The Importance of Outcomes-Based Measures. Journal Of Services Marketing
Read moreStructural social capital evolution and knowledge transfer: Evidence from an Irish pharmaceutical network
Raffaele Filieri, Regina C McNally, Michele O'Dwyer, Lisa O'Malley (2014) Structural social capital evolution and knowledge transfer: Evidence from an Irish pharmaceutical network. Industrial Marketing Management :429-440
Read more
Roles, Role Performance and Radical Innovation Competences
Story, V., L. O'Malley and S. Hart (2012) Roles, Role Performance and Radical Innovation Competences. Industrial Marketing Management
Read moreMarketing in a Recession: Retrench or Invest
O'Malley, L., V. Story and V. O'Sullivan (2011) Marketing in a Recession: Retrench or Invest. Journal Of Strategic Marketing :285-310
Read moreNarratives of a tourism destination: Local particularities and their implications for place marketing and branding
Lichrou M., O'Malley L., Patterson M. (2010) Narratives of a tourism destination: Local particularities and their implications for place marketing and branding. Place Branding And Public Diplomacy :134-144
Read more
Buying into Motherhood? Problematic Consumption and Ambivlence in Transitional Phases
Davis, A.S., S. Dobscha, S. Geiger, L. O'Malley, A. Prothero, E.G. Sorensen and T.U. Thomsen (2010) Buying into Motherhood? Problematic Consumption and Ambivlence in Transitional Phases. Consumption, Markets And Culture :373-397
Read moreRelational Responses and Competences for Radical Product Innovation""
O'Malley, L; Story, V; Hart, S (2009) Relational Responses and Competences for Radical Product Innovation"". Journal Of Marketing Management :461-481
Read moreWomen in Advertising: Representations, Repercussions and Responses
Maurice Patterson, Lisa O'Malley and Vicky Story (2009) Women in Advertising: Representations, Repercussions and Responses. Irish Marketing Review :9-22
Read morePlace-product or Place Narrative(s)? Perspectives in the Marketing of Tourism Destinations""
O'Malley, L; Lichrou, M; Patterson, M (2008) Place-product or Place Narrative(s)? Perspectives in the Marketing of Tourism Destinations"". Journal Of Strategic Marketing :10-20
Read moreThe Development of Relationships and Networks for Successful Radical Innovation
Vicky Story, Susan Hart and Lisa O'Malley (2008) The Development of Relationships and Networks for Successful Radical Innovation. Journal Of Consumer Behaviour :187-200
Read moreReflections on Collaboration in Interpretative Consumer Research""
O'Malley, L; Davies, AS; Dobscha, S; Geiger, S; Prothero, A; Sorensen, P; O'Donoghue, E; Thomsen, S (2008) Reflections on Collaboration in Interpretative Consumer Research"". Qualitative Marketing Research: An Internat. Journal :147-165
Read morePedagogy and Relationship Marketing: Opportunities for Frame Restructuring using African Drumming
O'Malley, L; Ryan, A (2006) Pedagogy and Relationship Marketing: Opportunities for Frame Restructuring using African Drumming. Journal Of Marketing Management :195-214
Read moreBrands, Consumers and Relationships: A Critical Review
Patterson, M; O'Malley, L (2006) Brands, Consumers and Relationships: A Critical Review. Irish Marketing Review :10-20
Read moreConsuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century
O'Malley, L; Prothero, A (2006) Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century. Journal Of Marketing Management :899-905
Read moreBeyond the Frills of Relationship Marketing
O'Malley, L; Prothero, A (2004) Beyond the Frills of Relationship Marketing. Journal Of Business Research :1286-1294
Read moreProfessional Interaction: Exploring the Concept of Attraction
Harris, LC; O'Malley, L; Patterson, M (2003) Professional Interaction: Exploring the Concept of Attraction. Marketing Theory :9-36
Read moreVanishing Point: The Mix Management Paradigm Re-Viewed (Introspective Retrospective)
O'Malley, L; Patterson, M (2002) Vanishing Point: The Mix Management Paradigm Re-Viewed (Introspective Retrospective). The Marketing Review :39-63
Read moreRelationships and Technology: Strategic Implications
O'Malley, L; Mitussis, D (2002) Relationships and Technology: Strategic Implications. Journal Of Strategic Marketing :225-238
Read moreBridging the Direct Marketing - Direct Consumer Gap: Some Solutions from Qualitative Research
Evans, MJ; Patterson, M; O'Malley, L (2001) Bridging the Direct Marketing - Direct Consumer Gap: Some Solutions from Qualitative Research. Qualitative Marketing Research: An Internat. Journal :17-24
Read moreMaintaining Relationships: Lessons from the Legal Market
Harris, LC; O'Malley, L (2000) Maintaining Relationships: Lessons from the Legal Market. Service Industries Journal :62-84
Read moreRelationship Marketing in Consumer Markets: Rhetoric or Reality?
O'Malley, L; Tynan, C (2000) Relationship Marketing in Consumer Markets: Rhetoric or Reality?. European Journal Of Marketing :797-815
Read moreThe Evolution of the Direct Marketing Consumer
Patterson, M; O'Malley, L (2000) The Evolution of the Direct Marketing Consumer. The Marketing Review :89-101
Read moreDirect Mail Attitudes: A UK Perspective
Patterson, M Evans, M; O'Malley, L (1999) Direct Mail Attitudes: A UK Perspective. Journal Of Database Marketing :157-172
Read moreThe Dynam,ics of the Legal Market: An Interaction Perspective
O'Malley, L; Harris, LC (1999) The Dynam,ics of the Legal Market: An Interaction Perspective. European Journal Of Marketing :874-895
Read moreThe Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation
O'Malley, L; Tynan, C (1999) The Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation. Journal Of Marketing Management :587-602
Read moreUK Attitudes Toward Direct Mail
Patterson, M; Evans, MJ; O'Malley, L (1999) UK Attitudes Toward Direct Mail. Journal Of Database Marketing :157-172
Read moreDirect Marketing: Data Fusion and Data Control
O'Malley, L; Patterson, M; Evans, MJ (1999) Direct Marketing: Data Fusion and Data Control. J. Targeting, Measurement And Analysis For Marketing :288-302
Read moreRelationship Marketing and Privacy Issues: Building Bonds or Barriers
Evans, M; O'Malley, L; Patterson, M (1998) Relationship Marketing and Privacy Issues: Building Bonds or Barriers. Journal Of Database Marketing :34-47
Read moreVanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M (1998) Vanishing Point: The Mix Management Paradigm Re-Viewed. Journal Of Marketing Management :829-852
Read moreCan Loyalty Schemes Really Build Loyalty
O'Malley, L. (1998) Can Loyalty Schemes Really Build Loyalty. Marketing Intelligence And Planning :58-67
Read moreDatabase Marketing: Investigating Privacy Concerns
Patterson, M; O'Malley, L; Evans, MJ (1997) Database Marketing: Investigating Privacy Concerns. J. Marketing Communications :151-174
Read moreConsumer Reactions to Database-Based Supermarket Loyalty Schemes
Evans, MJ; Patterson, M; O'Malley, L; Mitchell, S (1997) Consumer Reactions to Database-Based Supermarket Loyalty Schemes. Journal Of Database Marketing :307-320
Read moreIntimacy or Intrusion: The Privacy Dilemma for Relationship Marketing in Consumer Markets
O'Malley, L; Patterson, M; Evans, M (1997) Intimacy or Intrusion: The Privacy Dilemma for Relationship Marketing in Consumer Markets. Journal Of Marketing Management :541-560
Read moreUse and Application of Geodemographic Databases in Site Selection and Trade Area Analysis by UK Retailers: An Empirical Investigation
O'Malley, L; Patterson, M; Evans, MJ (1997) Use and Application of Geodemographic Databases in Site Selection and Trade Area Analysis by UK Retailers: An Empirical Investigation. International J. Retail & Distribution Management :188-196
Read moreDirect Marketing Communications in the UK: A Study of Growth Past, Present and Future
Evans, MJ; Patterson, M; O'Malley, L (1996) Direct Marketing Communications in the UK: A Study of Growth Past, Present and Future. J. Marketing Communications :51-65
Read moreDirect Mail and Consumer Response: An Empirical Study of Consumer Experiences of Direct Mail
Evans, MJ; Patterson, M; O'Malley, L (1996) Direct Mail and Consumer Response: An Empirical Study of Consumer Experiences of Direct Mail. Journal Of Database Marketing :250-262
Read moreThe Growth of Direct Marketing and Consumer Attitudinal Response to the Privacy Issue
Patterson, M; Evans, MJ; O'Malley, L (1996) The Growth of Direct Marketing and Consumer Attitudinal Response to the Privacy Issue. J. Targeting, Measurement And Analysis For Marketing :201-213
Read moreDirect Marketing: Rise and Rise or Rise and Fall?
Evans, M; O'Malley, L; Patterson, M (1995) Direct Marketing: Rise and Rise or Rise and Fall?. Marketing Intelligence And Planning :16-23
Read moreRetailing Applications of Geodemographics: A Preliminary Investigation
O'Malley, L; Patterson, M; Evans, MJ (1995) Retailing Applications of Geodemographics: A Preliminary Investigation. Marketing Intelligence And Planning :26-35
Read moreDirect Marketing: Rise and Rise, or Rise and Fall
Evans, M; O'Malley, L; Patterson, M (1995) Direct Marketing: Rise and Rise, or Rise and Fall. Marketing Intelligence And Planning :16-23
Read moreBooks
Exploring Direct and Customer Relationship Marketing
Evans, M; O'Malley, L; Patterson, M (2004) Exploring Direct and Customer Relationship Marketing. London : Thompson Learning
Read moreExploring Direct Marketing
O'Malley, L; Patterson, M; Evans, MJ (1999) Exploring Direct Marketing. London : International Thomson Business Press
Read moreBook Chapters
Living the History of the Titanic in Cobh
Panayiotopoulos, A; Lichrou, M; O'Malley, L; Patterson, M (2018) Living the History of the Titanic in Cobh. London : Routledge Cultural Heritage: A Research Anthology
Read morePlace branding and place narratives
Lichrou, M., Patterson, M., O'Malley, L. and O'Leary, K. (2017) Place branding and place narratives. Cheltenham : Edward Elgar Handbook on Place Branding and Marketing
Read moreAuthenticity and Transparency in the Teaching of Leadership Readiness
Lisa O'Malley, Ellen Fowler and Sarah Moore (2016) Authenticity and Transparency in the Teaching of Leadership Readiness. UK : Springer Innovative Business Education Design for 21st Century Learning
Read moreMarketing Theory
O'Malley, L. and M. Lichrou (2016) Marketing Theory. UK : Routledge The Marketing Book
Read moreBouncing Back: Reclaiming the Body from Pregnancy
Patterson M. and L. O'Malley (2013) Bouncing Back: Reclaiming the Body from Pregnancy. London : Routledge Motherhoods, Markets and Consumption :131-144
Read moreDeath of a Metaphor: Re-viewing the 'Marketing as Relationships' Frame
O'Malley, L., M. Patterson and H. Kelly-Holmes (2013) Death of a Metaphor: Re-viewing the 'Marketing as Relationships' Frame. London : Sage International Perspectives on Marketing Theory: Volume Two, Managing Marketplace Relations :3-24
Read morePaperback Mother
O'Malley, L; Patterson, M; Ni Bheachain, C (2006) Paperback Mother. Consuming Books: The Marketing and Consumption of Literature :83-95
Read moreConcept, Metaphor or Reality: The Prognosis for Relationship Marketing in Consumer Markets
O'Malley, L; Tynan, C (2005) Concept, Metaphor or Reality: The Prognosis for Relationship Marketing in Consumer Markets. Relationship Marketing, Volume Three: Paradigm or Perspective - The Future of Relationship Marketing :212-229
Read moreVanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M (2005) Vanishing Point: The Mix Management Paradigm Re-Viewed. Relationship Marketing, Volume One: Shaking the Foundations and The Origins of Relationship Marketing
Read moreRelationship Marketing: Conceptual Foundations
O'Malley, L; Tynan, C (2003) Relationship Marketing: Conceptual Foundations. The Marketing Book :32-52
Read moreRelationship Marketing
O'Malley, L; Tynan, C (2003) Relationship Marketing. Marketing Changes :125-146
Read moreVanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M (2001) Vanishing Point: The Mix Management Paradigm Re-Viewed. Marketing: Critical Perspectives in Business and Management
Read moreEdited Books
Other Journals
Conference Publications
Institute of Place Management 4th International Biennial Conference
O'Malley, L.; Lichrou, M.; Patterson, M. (2017) Institute of Place Management 4th International Biennial Conference.
Read more4th Corfu Symposium on Managing & Marketing Places
O'Malley, L., Lichrou, M. and Patterson, M. (2017) 4th Corfu Symposium on Managing & Marketing Places.
Read moreInternational Society for Markets and Development Biennial Conference
Lichrou, M., L. O'Malley and M. Patterson (2016) International Society for Markets and Development Biennial Conference.
Read more3rd Corfu Symposium on Managing & Marketing Places
Lichrou, M., O'Leary, K., Patterson, M. and O'Malley, L. (2016) 3rd Corfu Symposium on Managing & Marketing Places.
Read moreRSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism
O'Malley, L., Lichrou, M. and Patterson , M. (2016) RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism.
Read moreConsumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring Perspective
Heath, T,O'Malley, L,Petruzzellis, L,Winer, RS (2016) Consumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring Perspective. Thriving In A New World Economy :139-140
Read more
International Society for Markets and Development Biennial Conference
Lichrou, M., L. O'Malley and M. Patterson (2016) International Society for Markets and Development Biennial Conference.
Read moreAcademy of Marketing Conference: The Magic in Marketing
Casey, K., Lichrou, M. and O'Malley, L. (2015) Academy of Marketing Conference: The Magic in Marketing.
Read more8th Workshop on Interpretive Consumer Research
O'Leary, K., M. Patterson and L. O'Malley (2015) 8th Workshop on Interpretive Consumer Research.
Read moreAcademy of Marketing Conference: The Magic in Marketing
O'Leary, K., M. Patterson and L. O'Malley (2015) Academy of Marketing Conference: The Magic in Marketing.
Read moreChild and Teen Consumption Conference
Nash,C; O'Malley, L; Patterson, M (2014) Child and Teen Consumption Conference.
Read moreAcademy of Marketing Conference: Marketing Dimensions People, places and spaces
O'Malley, L., Lichrou, M. and Patterson, M. (2014) Academy of Marketing Conference: Marketing Dimensions People, places and spaces.
Read more39th Annual Macromarkeitng Conference
Casey, K; Lichrou, M; O'Malley, L (2014) 39th Annual Macromarkeitng Conference.
Read moreMyth and the Market, Inter-disciplinary Conference
Casey, K; Lichrou, M; L. O'Malley, L (2014) Myth and the Market, Inter-disciplinary Conference .
Read moreInternational Centre for Anti-Consumption Research / Journal of Consumer Affairs Symposium on Anti-consumption and Consumer Wellbeing
Casey, K; Lichrou, M;O'Malley, L (2014) International Centre for Anti-Consumption Research / Journal of Consumer Affairs Symposium on Anti-consumption and Consumer Wellbeing .
Read moreAnnual Macromarketing Conference
Casey, K. Lichrou, M. and O'Malley, L. (2014) Annual Macromarketing Conference .
Read moreAcademy of Marketing Annual Conference
O'Malley, L; Lichrou, L; Patterson, M (2014) Academy of Marketing Annual Conference.
Read moreAcademy of Marketing Annual Conference
Heath, T; O'Malley, L; Tynan, C (2014) Academy of Marketing Annual Conference.
Read moreChild and Teen Consumption Conference: Being, Becoming and Belonging
C. Nash, L. O'Malley and M. Patterson (2014) Child and Teen Consumption Conference: Being, Becoming and Belonging.
Read moreAcademy of Marketing Annual Conference: Marketing Relevance
Lichrou, M. O'Malley, L. and Patterson, M (2013) Academy of Marketing Annual Conference: Marketing Relevance.
Read more5th International Conference on Rhetoric and Narrative in Management Research
Lichrou, M; O'Malley, L; Patterson, M (2013) 5th International Conference on Rhetoric and Narrative in Management Research.
Read moreAcademy of Marketing
Pramendorfer, C; Story, V; O'Malley, L; Pereira-Heath, T (2013) Academy of Marketing.
Read moreAcademy of Marketing Annual Conference, Marketing Relevance
Lichrou, M; O'Malley, L; Patterson, M (2013) Academy of Marketing Annual Conference, Marketing Relevance.
Read moreAcademy of Marketing Annual Conference
M. Lichrou, L. O'Malley and M. Patterson (2013) Academy of Marketing Annual Conference.
Read more19th International Product Development Management Conference, EIASM
McNally, R; O'Dwyer, M; Healy, B; Filieri, R; O'Malley, L; Murphy, S (2012) 19th International Product Development Management Conference, EIASM.
Read moreInternational Federation of Scholarly Associations of Management
O'Dwyer, M; Healy, B; McNally, R; Filieri, R; O'Malley, L (2012) International Federation of Scholarly Associations of Management.
Read moreInstitute for the Study of Business Markets
McNally, R; Filieri, R; O'Dwyer, M; O' Malley, L; Healy, B (2012) Institute for the Study of Business Markets.
Read more34th INFORMS Marketing Science Conference
McNally, R; O'Dwyer, M; Healy, B; Filieri, R; O' Malley, L (2012) 34th INFORMS Marketing Science Conference.
Read moreAcademy of Marketing Annual Conference
O'Malley, L; Story, V (2011) Academy of Marketing Annual Conference.
Read moreEuropean Advances in Consumer Resarch
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T. (2010) European Advances in Consumer Resarch.
Read more25th Annual IMP Conference Marseilles, France
Nätti, S and Ryan, A and O'Malley, L (2009) 25th Annual IMP Conference Marseilles, France.
Read moreInterpretive Consumer Research Workshop
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T. (2009) Interpretive Consumer Research Workshop.
Read more1st International Colloquium on Place Marketing and Branding
Lichrou, M; O'Malley, L; Patterson, M (2009) 1st International Colloquium on Place Marketing and Branding.
Read more37th Annual European Marketing Academy Conference
Story, V; O'Malley, L; Hart, S (2008) 37th Annual European Marketing Academy Conference.
Read moreConsumer Culture Theory 3rd Annual Conference
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, E.B; Thomsen, T.U. (2008) Consumer Culture Theory 3rd Annual Conference.
Read moreAssociation of Consumer Research
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T. (2008) Association of Consumer Research.
Read moreAcademy of Marketing Annual Conference
Story, V; O'Malley, L; Hart, S (2008) Academy of Marketing Annual Conference.
Read more11th Annual Conference of the Irish Academy of Management
O'Malley, L; Story, V; Hart, S (2008) 11th Annual Conference of the Irish Academy of Management.
Read moreConsumer Culture Theory
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T. (2008) Consumer Culture Theory.
Read moreEuropean Advances in Consumer Research
Lichrou, M., L. O'Malley and M. Patterson (2007) European Advances in Consumer Research.
Read moreAmerican Marketing Association Winter Educators Conference: Creating Value through Marketing Experiences and Interactive Partnerships
Ryan, A; O'Malley, L; Fahy, J (2007) American Marketing Association Winter Educators Conference: Creating Value through Marketing Experiences and Interactive Partnerships.
Read more4th Research Conference on Relationship Marketing
Ryan, A; O'Malley, L (2007) 4th Research Conference on Relationship Marketing.
Read more4th Interpretive Consumer Research Conference
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen; EB; Thomsen, TU (2007) 4th Interpretive Consumer Research Conference.
Read moreEuropean Advances in Consumer Research
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero; A; Sørensen; EB;Thomsen, TU (2007) European Advances in Consumer Research.
Read moreEuropean Advances in Consumer Research, Vol. 8.
Lichrou, M; O'Malley, L; Patterson, M (2007) European Advances in Consumer Research, Vol. 8..
Read moreAcademy of Marketing Annual Conference, Marketing Excellence
Lichrou, M., L. O¿Malley and M. Patterson (2006) Academy of Marketing Annual Conference, Marketing Excellence.
Read more4th Nordic Workshop on Relationship Dynamics
Ryan, A; O'Malley, L; Fahy, J (2006) 4th Nordic Workshop on Relationship Dynamics.
Read more31st Annual Macromarketing Seminar, Macromarketing The Future of Marketing
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU (2006) 31st Annual Macromarketing Seminar, Macromarketing The Future of Marketing.
Read more8th ACR Conference on Gender, Marketing and Consumer Behaviour
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU (2006) 8th ACR Conference on Gender, Marketing and Consumer Behaviour.
Read more8th ACR Conference on Gender, Marketing and Consumer Behaviour
Patterson, M. and L. O'Malley (2006) 8th ACR Conference on Gender, Marketing and Consumer Behaviour. :69-70
Read moreAcademy of Marketing Annual Conference, Marketing Excellence
Davies, S; Dobscha, S; Geiger, S. O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU (2006) Academy of Marketing Annual Conference, Marketing Excellence.
Read moreAcademy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society
Patterson, M. and L. O'Malley (2006) Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society. :CD ROM-*
Read more8th ACR Conference on Gender, Marketing and Consumer Behaviour
Patterson, M; O'Malley, L (2006) 8th ACR Conference on Gender, Marketing and Consumer Behaviour.
Read more8th ACR Conference on Gender, Marketing and Consumer Behaviour
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen (2006) 8th ACR Conference on Gender, Marketing and Consumer Behaviour. :67-68
Read more35th Annual European Marketing Academy Conference: Sustainable Marketing Leadership
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen (2006) 35th Annual European Marketing Academy Conference: Sustainable Marketing Leadership. :CD ROM-*
Read moreAcademy of Marketing Annual Conference: Marketing Excellence
Lichrou, M., L. O'Malley and M. Patterson (2006) Academy of Marketing Annual Conference: Marketing Excellence. :CD ROM-*
Read more31st Annual Macromarketing Seminar: Macromarketing - The Future of Marketing
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen (2006) 31st Annual Macromarketing Seminar: Macromarketing - The Future of Marketing. :CD ROM-*
Read moreAcademy of Marketing Annual Conference: Marketing Excellence
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen (2006) Academy of Marketing Annual Conference: Marketing Excellence. :CD ROM-*
Read more22nd IMP Annual Conference
Ryan, A. and L. O'Malley (2006) 22nd IMP Annual Conference. :CD ROM-*
Read more4th Nordic Workshop on Relationship Dynamics
Ryan, A, L. O'Malley and J. Fahy (2006) 4th Nordic Workshop on Relationship Dynamics.
Read moreAcademy of Marketing Annual Conference: Marketing Excellence
Lichrou, M; O'Malley, L; Patterson, M (2006) Academy of Marketing Annual Conference: Marketing Excellence.
Read more8th ACR Conference on Gender, Marketing and Consumer Behaviour
Patterson, M. and L. O'Malley (2006) 8th ACR Conference on Gender, Marketing and Consumer Behaviour. :69-70
Read moreAcademy of Marketing Annual Conference
M. Lichrou, L. O'Malley and M. Patterson (2006) Academy of Marketing Annual Conference.
Read moreAcademy of Marketing Annual Conference: Marketing Excellence
Lichrou, M., L. O'Malley and M. Patterson (2006) Academy of Marketing Annual Conference: Marketing Excellence. :CD-ROM-*
Read more22nd IMP Annual Conference, Opening the Network
Ryan, A; O'Malley, L (2006) 22nd IMP Annual Conference, Opening the Network.
Read more35th Annual European Marketing Academy Conference, Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics
Davies, S; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU (2006) 35th Annual European Marketing Academy Conference, Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics.
Read moreAcademy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society
Ryan, A. and L. O'Malley (2005) Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society. :CD ROM-*
Read moreEducation for Sustainable Development
Ryan, A., S. Moore, and L. O'Malley (2005) Education for Sustainable Development. :*-*
Read moreAcademy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society
Ryan, A. and L. O'Malley (2005) Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society.
Read moreEducation for Sustainable Development
Ryan, A., S. Moore, and L. O'Malley (2005) Education for Sustainable Development.
Read moreEuropean Marketing Academy Annual Conference
L. O'Malley and M. Patterson (2005) European Marketing Academy Annual Conference.
Read moreAcademy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Patterson, M. and L. O Malley (2005) Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society. :*-*
Read moreEuropean Advances in Consumer Research
L. O'Malley, M. Patterson and C. Ni Bheachain (2005) European Advances in Consumer Research.
Read moreAcademy of Marketing Annual Conference: Marketing, Branding Business, Shaping Society
M. Patterson and L. O'Malley (2005) Academy of Marketing Annual Conference: Marketing, Branding Business, Shaping Society.
Read moreAnnual European Marketing Academy Conference, Rejuvenating Marketing: Contamination, Innovation, Integration
O'Malley, L; Patterson, M (2005) Annual European Marketing Academy Conference, Rejuvenating Marketing: Contamination, Innovation, Integration.
Read moreSeventh European Association for Consumer Research Conference
O'Malley, L., Patterson, M. and Ní Bheacháin, C (2005) Seventh European Association for Consumer Research Conference.
Read moreEducation for Sustainable Development Conference
Ryan, A; Moore, S; O'Malley, L (2005) Education for Sustainable Development Conference.
Read moreEuropean Advances in Consumer Research
O'Malley, L; Patterson, M; Ní Bheacháin, C (2005) European Advances in Consumer Research.
Read moreAcademy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Ryan, A; O'Malley, L (2005) Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society.
Read moreAcademy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Patterson, M; O'Malley, L (2005) Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society.
Read more34th Annual European Marketing Academy Conference: Rejuvenating Marketing - Contamination, Innovation, Integration
O'Malley, L. and M. Patterson (2005) 34th Annual European Marketing Academy Conference: Rejuvenating Marketing - Contamination, Innovation, Integration. :CD ROM-*
Read moreEuropean Advances in Consumer Research
O'Malley, L., M. Patterson and C. Ni Bheachain (2005) European Advances in Consumer Research. :457-457
Read more1st International Meetings Industry Conference: Challenges in the New Global Environment
Lichrou, M. and L. O'Malley (2004) 1st International Meetings Industry Conference: Challenges in the New Global Environment.
Read more1st International Meetings Industry Conference: Challenges in the New Global Environment
Lichrou, M; O'Malley, L (2004) 1st International Meetings Industry Conference: Challenges in the New Global Environment.
Read moreEuropean Advances in Consumer Research
De Coverly, E; O'Malley, L; Patterson, M (2003) European Advances in Consumer Research.
Read moreEuropean Advances in Consumer Research
E. de Coverly, L. O'Malley and M. Patterson (2003) European Advances in Consumer Research.
Read moreEuropean Advances in Consumer Research
Jennings, R; O'Malley, L (2003) European Advances in Consumer Research.
Read moreAcademy of Marketing Annual Conference, A History of the Next Decade
Lichrou, M. and L. O¿Malley (2003) Academy of Marketing Annual Conference, A History of the Next Decade.
Read moreInternational Research Conference
Lichrou, M. O'Malley, L (2003) International Research Conference.
Read moreEuropean Advances in Consumer Research
De Coverly, E., L. O Malley and M. Patterson (2003) European Advances in Consumer Research. :*-*
Read more2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism
Lichrou, M. and L. O'Malley (2003) 2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism.
Read moreAcademy of Marketing Annual Conference: A History of the Next Decade
Lichrou, M; O'Malley, L (2003) Academy of Marketing Annual Conference: A History of the Next Decade.
Read more2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism
Lichrou, M. and O'Malley, L. (2003) 2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism.
Read moreMarketing Communication Strategies in a Changing Global Environment Conference
Mitussis, D; Malley, L; Crane, A (2002) Marketing Communication Strategies in a Changing Global Environment Conference.
Read moreProceedings of the 6th American Marketing Association Conference on Gender, Marketing and Consumer Behaviour
Seebaransingh, N., M. Patterson and L. O Malley (2002) Proceedings of the 6th American Marketing Association Conference on Gender, Marketing and Consumer Behaviour. :*-*
Read more6th ACR Conference on Gender, Marketing and Consumer Behaviour
Seebaransingh, N; Patterson, M; O'Malley, L (2002) 6th ACR Conference on Gender, Marketing and Consumer Behaviour.
Read more6th ACR Conference on Gender, Marketing and Consumer Behaviour
Seebaransingh, N., M. Patterson and L. O'Malley (2002) 6th ACR Conference on Gender, Marketing and Consumer Behaviour.
Read moreProceedings of the 10th International Colloquium in Relationship Marketing
Harris, LC; O'Malley, L; Patterson, M (2002) Proceedings of the 10th International Colloquium in Relationship Marketing.
Read more10th International Colloquium in Relationship Marketing
Harris, L.C., L. O'Malley and M. Patterson (2002) 10th International Colloquium in Relationship Marketing.
Read more10th Biennial World Marketing Congress
O'Malley, L; Tynan, C (2001) 10th Biennial World Marketing Congress.
Read moreProceedings of the Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Evans, M.J., M. Patterson and L. O Malley (2000) Proceedings of the Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice. :552-563
Read moreAcademy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Tynan, C; O'Malley, L (2000) Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice.
Read moreAcademy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Evans, MJ; Patterson, M; O'Malley, L (2000) Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice.
Read more7th International Colloquium on Relationship Marketing, Relationship Marketing: Delivering Value Out of Bounds
O'Malley, L; Tynan, C (1999) 7th International Colloquium on Relationship Marketing, Relationship Marketing: Delivering Value Out of Bounds.
Read more15th Annual IMP Conference, Interactions, Relationships and Networks: Towards the New Millennium
O'Malley, L (1999) 15th Annual IMP Conference, Interactions, Relationships and Networks: Towards the New Millennium.
Read moreAcademy of Marketing Annual Conference: Adding Value Through Marketing
Harris, LC; O'Malley, L (1998) Academy of Marketing Annual Conference: Adding Value Through Marketing.
Read moreAmerican Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing
O'Malley, L; Tynan, C (1998) American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing.
Read moreFirst Biannual Consumer Research Workshop
Tynan, C; O'Malley, L (1998) First Biannual Consumer Research Workshop.
Read moreFirst Biannual Consumer Research Workshop
O'Malley, L; Tynan, C (1998) First Biannual Consumer Research Workshop.
Read moreAmerican Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
O'Malley, L; Tynan, C (1997) American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing.
Read moreProceedings of the American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
Patterson, M., M.J. Evans and L. O Malley (1997) Proceedings of the American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing. :938-940
Read moreProceedings of the Academy of Marketing Annual Conference, Marketing Without Borders
Evans, M.J., M. Patterson and L. O¿Malley (1997) Proceedings of the Academy of Marketing Annual Conference, Marketing Without Borders. :*-*
Read moreAcademy of Marketing Annual Conference, Marketing Without Borders
Evans, MJ; Patterson, M; O'Malley, L (1997) Academy of Marketing Annual Conference, Marketing Without Borders.
Read moreAcademy of Marketing Annual Conference, Marketing Without Borders
O'Malley L; Patterson, M (1997) Academy of Marketing Annual Conference, Marketing Without Borders.
Read moreAmerican Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
Patterson, M; Evans, MJ; O'Malley, L (1997) American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing.
Read moreProceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Patterson, M., A. Moskvin, L. O Malley, M.J. Evans and S. Mitchell (1996) Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years. :*-*
Read moreMarketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Mitchell, S; Patterson, M; Moskvin, A; O'Malley, L; Evans, MJ (1996) Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years.
Read moreMarketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Patterson, M; Moskvin, A; O'Malley, L; Evans, MJ; Mitchell, S (1996) Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years.
Read moreProceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Mitchell, S., M. Patterson, A. Moskvin, L. O Malley and M.J. Evans (1996) Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years. :*-*
Read more3rd American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing
O'Malley, L; Patterson, M; Evans, MJ (1996) 3rd American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing.
Read moreMarketing Education Group Annual Conference, Making Marketing Work
Fahey, D; O'Malley, L; Patterson, M (1995) Marketing Education Group Annual Conference, Making Marketing Work.
Read moreMarketing Education Group Annual Conference, Making Marketing Work
Evans, MJ; Patterson, M; O'Malley, L (1995) Marketing Education Group Annual Conference, Making Marketing Work.
Read more2nd Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing
Evans, MJ; Patterson, M; O'Malley, L (1995) 2nd Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing.
Read moreProceedings of the Second Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing
Evans, M.J., M. Patterson and L. O Malley (1995) Proceedings of the Second Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing. :5-15
Read moreDirect Marketing - (Way) Beyond 1984
Evans, M.J., M. Patterson and L. O Malley (1995) Direct Marketing - (Way) Beyond 1984. :281-290
Read moreProceedings of the Marketing Education Group Annual Conference, Making Marketing Work
Fahey, D., L. O Malley and M. Patterson (1995) Proceedings of the Marketing Education Group Annual Conference, Making Marketing Work. :*-*
Read moreMarketing Education Group Annual Conference, Emerging Issues in Marketing
O'Malley, L (1993) Marketing Education Group Annual Conference, Emerging Issues in Marketing.
Read moreMarketing Education Group Annual Conference, Emerging Issues in Marketing
O'Malley, L (1993) Marketing Education Group Annual Conference, Emerging Issues in Marketing.
Read moreConference Contributions
Academy of Marketing Conference 2015
O'Malley L., Patterson, M., Lynch, L., Carroll, C., Lichrou, M., Ryan, A., Fahy, J. O'Loughlin, D., O'Connell, B. (2015) Academy of Marketing Conference 2015.
Read more2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism
Lichrou, M. and O'Malley, L. (2003) 2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism.
Read morePublished Reports
Editorials
Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century
Lisa O'Malley and Andy Prothero (2007) Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century. Journal of Marketing Management :899-905
Read moreContemporary Families and Consumption
O'Malley, L; Prothero, A (2006) Contemporary Families and Consumption. Journal of Consumer Behavior :159-163
Read moreBook Reviews
Review: Carson, D., A. Gilmore, C. Perry and K. Gronhaug (2001) Qualitative Marketing Research
Lisa O[Malley (2002) Review: Carson, D., A. Gilmore, C. Perry and K. Gronhaug (2001) Qualitative Marketing Research. Qualitative Research :123-125
Read moreBrown, J.S. and P. Duguid (2000) The Social Life of Information, Harvard Business School Press
O'Malley, L (2002) Brown, J.S. and P. Duguid (2000) The Social Life of Information, Harvard Business School Press. :124-127
Read moreOther Publications
Unveiling Everyday Reflexivity Tactics in a Sustainable Community
Casey, K,Lichrou, M,O'Malley, L (2015) Unveiling Everyday Reflexivity Tactics in a Sustainable Community. Journal Of Macromarketing :144-144
Read moreConsuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century
Lisa O'Malley and Andy Prothero (2007) Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century. Journal of Marketing Management :899-905
Read moreCommentary on "The Changing Image of Women in American Society: What do Pregnant Women Represent in Advertising
Lisa O'Malley (2006) Commentary on "The Changing Image of Women in American Society: What do Pregnant Women Represent in Advertising. Advertising & Society Review
Read moreCommentary on the F Word: The Use of Fear in Advertising to Mothers
Lisa O'Malley (2006) Commentary on the F Word: The Use of Fear in Advertising to Mothers. Advertising & Society Review
Read moreDoes My Bump Look Big in This
O'Malley, L. (2006) Does My Bump Look Big in This. Advertising & Society Review :1-13
Read moreContemporary Families and Consumption
O'Malley, L; Prothero, A (2006) Contemporary Families and Consumption. Journal of Consumer Behavior :159-163
Read moreHidden Mountain: The Social Avoidance of Waste
De Coverly, E; O'Malley, L; Patterson, M (2003) Hidden Mountain: The Social Avoidance of Waste.
Read moreBrown, J.S. and P. Duguid (2000) The Social Life of Information, Harvard Business School Press
O'Malley, L (2002) Brown, J.S. and P. Duguid (2000) The Social Life of Information, Harvard Business School Press. :124-127
Read moreReview: Carson, D., A. Gilmore, C. Perry and K. Gronhaug (2001) Qualitative Marketing Research
Lisa O[Malley (2002) Review: Carson, D., A. Gilmore, C. Perry and K. Gronhaug (2001) Qualitative Marketing Research. Qualitative Research :123-125
Read moreReframing Relationship Marketing For Consumer Markets
Lisa O'Malley and Caroline Tynan (2001) Reframing Relationship Marketing For Consumer Markets. Interactive Marketing :240-246
Read more