Prof. Lisa O'Malley
Biography
Professor O'Malley is an innovative and engaged scholar who teaches Relationship Marketing on the Executive MBA and Marketing Leadership on the MSc in Marketing, Consumption & Society at the University of Limerick. She also delivers modules on Marketing, Customer Engagement and Consumer Insight at Warwick Business School and Loughborough University Business School. She encourages critical, creative and reflective engagement with her material and has won several awards for Teaching Excellence. She has also published widely including in the European Journal of Marketing, Consumption, Markets & Culture, Marketing Theory, Industrial Marketing Management, Journal of Marketing Management, Journal of Business Ethics and the Journal of Business Research. She is a member of the Academy of Marketing Executive Committee, the foremost professional body for marketing academics in the UK and she Chairs its Research Subcommittee.
Research Interests
Relationship Marketing, Marketing Leadership, Critical Marketing, Interpretive Consumer Research.Professional Activities
Education
- 2001 Nottingham Trent University - Ph.D.
- 1992 University of Limerick - M.B.S.
- 1989 Buckinghamshire College of Education - Graduate Diploma
- 1986 University of Limerick - B. Business Studies
Employment
- 2000 University of Nottingham - Senior Lecturer in Marketing
- 1996 Cardiff University - Lecturer in Marketing
- 1992 University of Glamorgan - Lecturer in Marketing
Books
Book Chapters
Place branding and place narratives
Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2017
Cheltenham
Edward Elgar
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Vanishing Point: The Mix Management Paradigm Re-Viewed
Dr. Maurice Patterson
Prof. Lisa O'Malley
2001
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Authenticity and Transparency in the Teaching of Leadership Readiness
Prof. Lisa O'Malley
2016
UK
Springer
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Paperback Mother
Dr. Maurice Patterson
Dr. Caoilfhionn Ni Bheachain
Prof. Lisa O'Malley
2006
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Bouncing Back: Reclaiming the Body from Pregnancy
Dr. Maurice Patterson
Prof. Lisa O'Malley
2013
London
Routledge
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Death of a Metaphor: Re-viewing the 'Marketing as Relationships' Frame
Dr. Maurice Patterson
Prof. Lisa O'Malley
2013
London
Sage
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Concept, Metaphor or Reality: The Prognosis for Relationship Marketing in Consumer Markets
Prof. Lisa O'Malley
2005
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Edited Books
This author has not written any publications of this type yet.
Peer Reviewed Journals
Use and Application of Geodemographic Databases in Site Selection and Trade Area Analysis by UK Retailers: An Empirical Investigation
Dr. Maurice Patterson
Prof. Lisa O'Malley
1997
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Responsible business practice: re-framing CSR for effective SME engagement
Prof. Lisa O'Malley
2010
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Direct Marketing: Rise and Rise or Rise and Fall?
Dr. Maurice Patterson
Prof. Lisa O'Malley
1995
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The Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation
Prof. Lisa O'Malley
1999
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Mapping the re-engagement of CRM with relationship marketing
Dr. Maurice Patterson
Prof. Lisa O'Malley
2006
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Insights into the creation of a successful MNE innovation cluster
Prof. Lisa O'Malley
2015
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Caring and Conflicted: Mothers' Ethical Judgments about Consumption
Prof. Lisa O'Malley
2016
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Vanishing Point: The Mix Management Paradigm Re-Viewed (Introspective Retrospective)
Dr. Maurice Patterson
Prof. Lisa O'Malley
2002
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Consumer Reactions to Database-Based Supermarket Loyalty Schemes
Dr. Maurice Patterson
Prof. Lisa O'Malley
1997
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Retailing Applications of Geodemographics: A Preliminary Investigation
Dr. Maurice Patterson
Prof. Lisa O'Malley
1995
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The Development of Relationships and Networks for Successful Radical Innovation
Prof. Lisa O'Malley
2008
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Vanishing Point: The Mix Management Paradigm Re-Viewed
Dr. Maurice Patterson
Prof. Lisa O'Malley
1998
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Making Santorini: Reflecting on the Past, Imagining the Future', Journal of Place Management and Development
Dr. Maurice Patterson
Prof. Lisa O'Malley
2017
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Caring and Conflicted: Mothers' Ethical Judgments about Consumption
Prof. Lisa O'Malley
2014
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The Evolution of the Direct Marketing Consumer
Dr. Maurice Patterson
Prof. Lisa O'Malley
2000
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Relationship Marketing and Privacy Issues: Building Bonds or Barriers
Dr. Maurice Patterson
Prof. Lisa O'Malley
1998
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Beating, ditching and hiding: consumers' everyday resistance to marketing
Prof. Lisa O'Malley
2017
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Intimacy or Intrusion: The Privacy Dilemma for Relationship Marketing in Consumer Markets
Dr. Maurice Patterson
Prof. Lisa O'Malley
1997
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Database Marketing: Investigating Privacy Concerns
Dr. Maurice Patterson
Prof. Lisa O'Malley
1997
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Direct Mail and Consumer Response: An Empirical Study of Consumer Experiences of Direct Mail
Dr. Maurice Patterson
Prof. Lisa O'Malley
1996
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Death of a metaphor: reviewing the 'marketing as relationships' frame
Dr. Maurice Patterson
Prof. Lisa O'Malley
Prof. Helen Kelly Holmes
2008
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Strategic B2B Customer Experience Management: The Importance of Outcomes-Based Measures
Prof. Lisa O'Malley
2017
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Narratives of a tourism destination: Local particularities and their implications for place marketing and branding
Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2010
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Direct Marketing Communications in the UK: A Study of Growth Past, Present and Future
Dr. Maurice Patterson
Prof. Lisa O'Malley
1996
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Buying into Motherhood? Problematic Consumption and Ambivlence in Transitional Phases
Prof. Lisa O'Malley
2010
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Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing
Prof. Lisa O'Malley
2010
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On the Marketing Implications of Place Narratives
Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2014
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Unveiling Everyday Reflexivity Tactics in a Sustainable Community
Prof. Lisa O'Malley
2016
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Identity, collaboration and radical innovation: The role of dual organisation identification
Prof. Lisa O'Malley
2014
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Women in Advertising: Representations, Repercussions and Responses
Prof. Lisa O'Malley
2009
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Reflections on Collaboration in Interpretative Consumer Research""
Prof. Lisa O'Malley
2008
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Relational Responses and Competences for Radical Product Innovation""
Prof. Lisa O'Malley
2009
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Structural social capital evolution and knowledge transfer: Evidence from an Irish pharmaceutical network
Prof. Lisa O'Malley
2014
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Brands, Consumers and Relationships: A Critical Review
Dr. Maurice Patterson
Prof. Lisa O'Malley
2006
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Bridging the Direct Marketing - Direct Consumer Gap: Some Solutions from Qualitative Research
Prof. Lisa O'Malley
2001
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The Growth of Direct Marketing and Consumer Attitudinal Response to the Privacy Issue
Dr. Maurice Patterson
Prof. Lisa O'Malley
1996
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Pedagogy and Relationship Marketing: Opportunities for Frame Restructuring using African Drumming
Prof. Lisa O'Malley
2006
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Hidden Mountain The Social Avoidance of Waste
Dr. Maurice Patterson
Prof. Lisa O'Malley
2008
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The role of the boundary spanner in bringing about innovation in cross-sector partnerships
Dr. Annmarie Ryan
Prof. Lisa O'Malley
2016
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Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Destination
Dr. Maria Lichrou
Prof. Lisa O'Malley
2006
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Place-product or Place Narrative(s)? Perspectives in the Marketing of Tourism Destinations""
Prof. Lisa O'Malley
2008
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Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century
Prof. Lisa O'Malley
2006
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Other Journals
This author has not written any publications of this type yet.
Conference Publications
Education for Sustainable Development Conference
Dr. Annmarie Ryan
Prof. Lisa O'Malley
2005
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RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism
Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2016
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Academy of Marketing Annual Conference: Marketing Relevance
Dr. Maurice Patterson
Prof. Lisa O'Malley
2013
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Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Dr. Maurice Patterson
Prof. Lisa O'Malley
1996
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American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing
Prof. Lisa O'Malley
1998
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Marketing Communication Strategies in a Changing Global Environment Conference
Prof. Lisa O'Malley
2002
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Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society
Prof. Lisa O'Malley
2006
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Proceedings of the 6th American Marketing Association Conference on Gender, Marketing and Consumer Behaviour
Prof. Lisa O'Malley
2002
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1st International Colloquium on Place Marketing and Branding
Dr. Maurice Patterson
Prof. Lisa O'Malley
2009
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Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Dr. Annmarie Ryan
Prof. Lisa O'Malley
2005
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Academy of Marketing Conference: The Magic in Marketing
Dr. Maria Lichrou
Prof. Lisa O'Malley
2015
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Academy of Marketing Conference: Marketing Dimensions People, places and spaces
Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2014
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Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Dr. Maurice Patterson
Prof. Lisa O'Malley
1996
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6th ACR Conference on Gender, Marketing and Consumer Behaviour
Dr. Maurice Patterson
Prof. Lisa O'Malley
2002
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Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Dr. Maurice Patterson
Prof. Lisa O'Malley
2005
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35th Annual European Marketing Academy Conference: Sustainable Marketing Leadership
Prof. Lisa O'Malley
2006
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Proceedings of the Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Prof. Lisa O'Malley
2000
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European Advances in Consumer Research, Vol. 8.
Dr. Maurice Patterson
Prof. Lisa O'Malley
2007
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22nd IMP Annual Conference, Opening the Network
Dr. Annmarie Ryan
Prof. Lisa O'Malley
2006
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Consumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring Perspective
Prof. Lisa O'Malley
2016
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8th Workshop on Interpretive Consumer Research
Dr. Maurice Patterson
Prof. Lisa O'Malley
2015
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Child and Teen Consumption Conference: Being, Becoming and Belonging
Dr. Maurice Patterson
Prof. Lisa O'Malley
2014
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3rd American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing
Dr. Maurice Patterson
Prof. Lisa O'Malley
1996
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Proceedings of the 10th International Colloquium in Relationship Marketing
Prof. Lisa O'Malley
2002
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35th Annual European Marketing Academy Conference, Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics
Prof. Lisa O'Malley
2006
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Academy of Marketing Annual Conference, Marketing Relevance
Dr. Maria Lichrou
Prof. Lisa O'Malley
2013
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5th International Conference on Rhetoric and Narrative in Management Research
Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2013
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31st Annual Macromarketing Seminar: Macromarketing - The Future of Marketing
Prof. Lisa O'Malley
2006
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Proceedings of the American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
Prof. Lisa O'Malley
1997
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Institute of Place Management 4th International Biennial Conference
Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2017
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Academy of Marketing Conference: The Magic in Marketing
Dr. Maurice Patterson
Prof. Lisa O'Malley
2015
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10th International Colloquium in Relationship Marketing
Dr. Maurice Patterson
Prof. Lisa O'Malley
2002
Read more
Marketing Education Group Annual Conference, Emerging Issues in Marketing
Prof. Lisa O'Malley
1993
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Academy of Marketing Annual Conference, Marketing Without Borders
Dr. Maurice Patterson
Prof. Lisa O'Malley
1997
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7th International Colloquium on Relationship Marketing, Relationship Marketing: Delivering Value Out of Bounds
Prof. Lisa O'Malley
1999
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31st Annual Macromarketing Seminar, Macromarketing – The Future of Marketing
Prof. Lisa O'Malley
2006
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Myth and the Market, Inter-disciplinary Conference
Dr. Maria Lichrou
Prof. Lisa O'Malley
2014
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8th ACR Conference on Gender, Marketing and Consumer Behaviour
Dr. Maurice Patterson
Prof. Lisa O'Malley
2006
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Academy of Marketing Annual Conference: Marketing Excellence
Dr. Maria Lichrou
Prof. Lisa O'Malley
2006
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Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Prof. Lisa O'Malley
2005
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Proceedings of the Academy of Marketing Annual Conference, Marketing Without Borders
Prof. Lisa O'Malley
1997
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American Marketing Association Winter Educators Conference: Creating Value through Marketing Experiences and Interactive Partnerships
Professor. John Fahy
Dr. Annmarie Ryan
Prof. Lisa O'Malley
2007
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4th Corfu Symposium on Managing & Marketing Places
Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2017
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2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism
Prof. Lisa O'Malley
2003
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Marketing Education Group Annual Conference, Emerging Issues in Marketing
Prof. Lisa O'Malley
1993
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Academy of Marketing Annual Conference, Marketing Without Borders
Dr. Maurice Patterson
Prof. Lisa O'Malley
1997
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15th Annual IMP Conference, Interactions, Relationships and Networks: Towards the New Millennium
Prof. Lisa O'Malley
1999
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International Centre for Anti-Consumption Research / Journal of Consumer Affairs Symposium on Anti-consumption and Consumer Wellbeing
Prof. Lisa O'Malley
2014
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1st International Meetings Industry Conference: Challenges in the New Global Environment
Prof. Lisa O'Malley
2004
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34th Annual European Marketing Academy Conference: Rejuvenating Marketing - Contamination, Innovation, Integration
Prof. Lisa O'Malley
2005
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Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Prof. Lisa O'Malley
1996
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Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Prof. Lisa O'Malley
1996
Read more
4th Research Conference on Relationship Marketing
Dr. Annmarie Ryan
Prof. Lisa O'Malley
2007
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International Society for Markets and Development Biennial Conference
Dr. Maurice Patterson
Prof. Lisa O'Malley
2016
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European Marketing Academy Annual Conference
Dr. Maurice Patterson
Prof. Lisa O'Malley
2005
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Marketing Education Group Annual Conference, Making Marketing Work
Dr. Maurice Patterson
Prof. Lisa O'Malley
1995
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American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
Dr. Maurice Patterson
Prof. Lisa O'Malley
1997
Read more
Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Prof. Lisa O'Malley
2000
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Academy of Marketing Annual Conference, A History of the Next Decade
Prof. Lisa O'Malley
2003
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Proceedings of the Second Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing
Prof. Lisa O'Malley
1995
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Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society
Dr. Annmarie Ryan
Prof. Lisa O'Malley
2005
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International Society for Markets and Development Biennial Conference
Dr. Maria Lichrou
Prof. Lisa O'Malley
2016
Read more
Marketing Education Group Annual Conference, Making Marketing Work
Dr. Maurice Patterson
Prof. Lisa O'Malley
1995
Read more
American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
Prof. Lisa O'Malley
1997
Read more
Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Dr. Maurice Patterson
Prof. Lisa O'Malley
2000
Read more
1st International Meetings Industry Conference: Challenges in the New Global Environment
Prof. Lisa O'Malley
2004
Read more
19th International Product Development Management Conference, EIASM
Prof. Lisa O'Malley
2012
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2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism
Prof. Lisa O'Malley
2003
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Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society
Prof. Lisa O'Malley
2005
Read more
Academy of Marketing Annual Conference: A History of the Next Decade
Prof. Lisa O'Malley
2003
Read more
3rd Corfu Symposium on Managing & Marketing Places
Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2016
Read more
Academy of Marketing Annual Conference: Marketing, Branding Business, Shaping Society
Prof. Lisa O'Malley
2005
Read more
2nd Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing
Dr. Maurice Patterson
Prof. Lisa O'Malley
1995
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Academy of Marketing Annual Conference: Adding Value Through Marketing
Prof. Lisa O'Malley
1998
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Annual European Marketing Academy Conference, Rejuvenating Marketing: Contamination, Innovation, Integration
Prof. Lisa O'Malley
2005
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Proceedings of the Marketing Education Group Annual Conference, Making Marketing Work
Prof. Lisa O'Malley
1995
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Academy of Marketing Annual Conference: Marketing Excellence
Dr. Maurice Patterson
Prof. Lisa O'Malley
2006
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Conference Contributions
2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism
Prof. Lisa O'Malley
2003
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Academy of Marketing Conference 2015
Dr. Deirdre O'Loughlin
Professor. John Fahy
Prof. Lisa O'Malley
2015
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Published Reports
This author has not written any publications of this type yet.
Editorials
Book Reviews
Other Publications
Unveiling Everyday Reflexivity Tactics in a Sustainable Community
Prof. Lisa O'Malley
2015
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Review: Carson, D., A. Gilmore, C. Perry and K. Gronhaug (2001) Qualitative Marketing Research
Prof. Lisa O'Malley
2002
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Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century
Prof. Lisa O'Malley
2007
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Commentary on "The Changing Image of Women in American Society: What do Pregnant Women Represent in Advertising
Prof. Lisa O'Malley
2006
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Commentary on the F Word: The Use of Fear in Advertising to Mothers
Prof. Lisa O'Malley
2006
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Academy of Marketing conference 2015 - the magic of marketing
Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2016
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Brown, J.S. and P. Duguid (2000) The Social Life of Information, Harvard Business School Press
Prof. Lisa O'Malley
2002
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