Prof. Lisa O'Malley
Biography
Professor O'Malley is an innovative and engaged scholar who teaches Relationship Marketing on the Executive MBA and Marketing Leadership on the MSc in Marketing, Consumption & Society at the University of Limerick. She also delivers modules on Marketing, Customer Engagement and Consumer Insight at Warwick Business School and Loughborough University Business School. She encourages critical, creative and reflective engagement with her material and has won several awards for Teaching Excellence. She has also published widely including in the European Journal of Marketing, Consumption, Markets & Culture, Marketing Theory, Industrial Marketing Management, Journal of Marketing Management, Journal of Business Ethics and the Journal of Business Research. She is a member of the Academy of Marketing Executive Committee, the foremost professional body for marketing academics in the UK and she Chairs its Research Subcommittee.
Research Interests
Relationship Marketing, Marketing Leadership, Critical Marketing, Interpretive Consumer Research.Professional Activities
Education
- 2001 Nottingham Trent University - Ph.D.
- 1992 University of Limerick - M.B.S.
- 1989 Buckinghamshire College of Education - Graduate Diploma
- 1986 University of Limerick - B. Business Studies
Employment
- 2000 University of Nottingham - Senior Lecturer in Marketing
- 1996 Cardiff University - Lecturer in Marketing
- 1992 University of Glamorgan - Lecturer in Marketing
Peer Reviewed Journals
Strategic B2B Customer Experience Management: The Importance of Outcomes-Based Measures
Zolkeiwski, J., V.M. Story, L. O'Malley, P. Chan, J. Burton, A. Alessandroi, P. Hunter-Jones, L. Peters, C. Raddats and W. Robinson (2017) Strategic B2B Customer Experience Management: The Importance of Outcomes-Based Measures. Journal Of Services Marketing
Read moreStructural social capital evolution and knowledge transfer: Evidence from an Irish pharmaceutical network
Raffaele Filieri, Regina C McNally, Michele O'Dwyer, Lisa O'Malley (2014) Structural social capital evolution and knowledge transfer: Evidence from an Irish pharmaceutical network. Industrial Marketing Management :429-440
Read more
Roles, Role Performance and Radical Innovation Competences
Story, V., L. O'Malley and S. Hart (2012) Roles, Role Performance and Radical Innovation Competences. Industrial Marketing Management
Read moreMarketing in a Recession: Retrench or Invest
O'Malley, L., V. Story and V. O'Sullivan (2011) Marketing in a Recession: Retrench or Invest. Journal Of Strategic Marketing :285-310
Read moreBuying into Motherhood? Problematic Consumption and Ambivlence in Transitional Phases
Davis, A.S., S. Dobscha, S. Geiger, L. O'Malley, A. Prothero, E.G. Sorensen and T.U. Thomsen (2010) Buying into Motherhood? Problematic Consumption and Ambivlence in Transitional Phases. Consumption, Markets And Culture :373-397
Read moreRelational Responses and Competences for Radical Product Innovation""
O'Malley, L; Story, V; Hart, S (2009) Relational Responses and Competences for Radical Product Innovation"". Journal Of Marketing Management :461-481
Read moreWomen in Advertising: Representations, Repercussions and Responses
Maurice Patterson, Lisa O'Malley and Vicky Story (2009) Women in Advertising: Representations, Repercussions and Responses. Irish Marketing Review :9-22
Read morePlace-product or Place Narrative(s)? Perspectives in the Marketing of Tourism Destinations""
O'Malley, L; Lichrou, M; Patterson, M (2008) Place-product or Place Narrative(s)? Perspectives in the Marketing of Tourism Destinations"". Journal Of Strategic Marketing :10-20
Read moreThe Development of Relationships and Networks for Successful Radical Innovation
Vicky Story, Susan Hart and Lisa O'Malley (2008) The Development of Relationships and Networks for Successful Radical Innovation. Journal Of Consumer Behaviour :187-200
Read moreReflections on Collaboration in Interpretative Consumer Research""
O'Malley, L; Davies, AS; Dobscha, S; Geiger, S; Prothero, A; Sorensen, P; O'Donoghue, E; Thomsen, S (2008) Reflections on Collaboration in Interpretative Consumer Research"". Qualitative Marketing Research: An Internat. Journal :147-165
Read morePedagogy and Relationship Marketing: Opportunities for Frame Restructuring using African Drumming
O'Malley, L; Ryan, A (2006) Pedagogy and Relationship Marketing: Opportunities for Frame Restructuring using African Drumming. Journal Of Marketing Management :195-214
Read moreConsuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century
O'Malley, L; Prothero, A (2006) Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century. Journal Of Marketing Management :899-905
Read moreBeyond the Frills of Relationship Marketing
O'Malley, L; Prothero, A (2004) Beyond the Frills of Relationship Marketing. Journal Of Business Research :1286-1294
Read moreProfessional Interaction: Exploring the Concept of Attraction
Harris, LC; O'Malley, L; Patterson, M (2003) Professional Interaction: Exploring the Concept of Attraction. Marketing Theory :9-36
Read moreRelationships and Technology: Strategic Implications
O'Malley, L; Mitussis, D (2002) Relationships and Technology: Strategic Implications. Journal Of Strategic Marketing :225-238
Read moreBridging the Direct Marketing - Direct Consumer Gap: Some Solutions from Qualitative Research
Evans, MJ; Patterson, M; O'Malley, L (2001) Bridging the Direct Marketing - Direct Consumer Gap: Some Solutions from Qualitative Research. Qualitative Marketing Research: An Internat. Journal :17-24
Read moreMaintaining Relationships: Lessons from the Legal Market
Harris, LC; O'Malley, L (2000) Maintaining Relationships: Lessons from the Legal Market. Service Industries Journal :62-84
Read moreRelationship Marketing in Consumer Markets: Rhetoric or Reality?
O'Malley, L; Tynan, C (2000) Relationship Marketing in Consumer Markets: Rhetoric or Reality?. European Journal Of Marketing :797-815
Read moreDirect Marketing: Data Fusion and Data Control
O'Malley, L; Patterson, M; Evans, MJ (1999) Direct Marketing: Data Fusion and Data Control. J. Targeting, Measurement And Analysis For Marketing :288-302
Read moreThe Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation
O'Malley, L; Tynan, C (1999) The Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation. Journal Of Marketing Management :587-602
Read moreThe Dynam,ics of the Legal Market: An Interaction Perspective
O'Malley, L; Harris, LC (1999) The Dynam,ics of the Legal Market: An Interaction Perspective. European Journal Of Marketing :874-895
Read moreCan Loyalty Schemes Really Build Loyalty
O'Malley, L. (1998) Can Loyalty Schemes Really Build Loyalty. Marketing Intelligence And Planning :58-67
Read moreDirect Marketing: Rise and Rise, or Rise and Fall
Evans, M; O'Malley, L; Patterson, M (1995) Direct Marketing: Rise and Rise, or Rise and Fall. Marketing Intelligence And Planning :16-23
Read moreBooks
Book Chapters
Living the History of the Titanic in Cobh
Panayiotopoulos, A; Lichrou, M; O'Malley, L; Patterson, M (2018) Living the History of the Titanic in Cobh. London : Routledge Cultural Heritage: A Research Anthology
Read moreAuthenticity and Transparency in the Teaching of Leadership Readiness
Lisa O'Malley, Ellen Fowler and Sarah Moore (2016) Authenticity and Transparency in the Teaching of Leadership Readiness. UK : Springer Innovative Business Education Design for 21st Century Learning
Read moreMarketing Theory
O'Malley, L. and M. Lichrou (2016) Marketing Theory. UK : Routledge The Marketing Book
Read moreConcept, Metaphor or Reality: The Prognosis for Relationship Marketing in Consumer Markets
O'Malley, L; Tynan, C (2005) Concept, Metaphor or Reality: The Prognosis for Relationship Marketing in Consumer Markets. Relationship Marketing, Volume Three: Paradigm or Perspective - The Future of Relationship Marketing :212-229
Read moreVanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M (2005) Vanishing Point: The Mix Management Paradigm Re-Viewed. Relationship Marketing, Volume One: Shaking the Foundations and The Origins of Relationship Marketing
Read moreRelationship Marketing: Conceptual Foundations
O'Malley, L; Tynan, C (2003) Relationship Marketing: Conceptual Foundations. The Marketing Book :32-52
Read moreRelationship Marketing
O'Malley, L; Tynan, C (2003) Relationship Marketing. Marketing Changes :125-146
Read moreEdited Books
Other Journals
Conference Publications
Consumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring Perspective
Heath, T,O'Malley, L,Petruzzellis, L,Winer, RS (2016) Consumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring Perspective. Thriving In A New World Economy :139-140
Read more
International Centre for Anti-Consumption Research / Journal of Consumer Affairs Symposium on Anti-consumption and Consumer Wellbeing
Casey, K; Lichrou, M;O'Malley, L (2014) International Centre for Anti-Consumption Research / Journal of Consumer Affairs Symposium on Anti-consumption and Consumer Wellbeing .
Read moreAnnual Macromarketing Conference
Casey, K. Lichrou, M. and O'Malley, L. (2014) Annual Macromarketing Conference .
Read moreAcademy of Marketing Annual Conference
O'Malley, L; Lichrou, L; Patterson, M (2014) Academy of Marketing Annual Conference.
Read moreAcademy of Marketing Annual Conference
Heath, T; O'Malley, L; Tynan, C (2014) Academy of Marketing Annual Conference.
Read moreChild and Teen Consumption Conference
Nash,C; O'Malley, L; Patterson, M (2014) Child and Teen Consumption Conference.
Read more39th Annual Macromarkeitng Conference
Casey, K; Lichrou, M; O'Malley, L (2014) 39th Annual Macromarkeitng Conference.
Read moreAcademy of Marketing
Pramendorfer, C; Story, V; O'Malley, L; Pereira-Heath, T (2013) Academy of Marketing.
Read moreAcademy of Marketing Annual Conference
M. Lichrou, L. O'Malley and M. Patterson (2013) Academy of Marketing Annual Conference.
Read moreInstitute for the Study of Business Markets
McNally, R; Filieri, R; O'Dwyer, M; O' Malley, L; Healy, B (2012) Institute for the Study of Business Markets.
Read more34th INFORMS Marketing Science Conference
McNally, R; O'Dwyer, M; Healy, B; Filieri, R; O' Malley, L (2012) 34th INFORMS Marketing Science Conference.
Read more19th International Product Development Management Conference, EIASM
McNally, R; O'Dwyer, M; Healy, B; Filieri, R; O'Malley, L; Murphy, S (2012) 19th International Product Development Management Conference, EIASM.
Read moreInternational Federation of Scholarly Associations of Management
O'Dwyer, M; Healy, B; McNally, R; Filieri, R; O'Malley, L (2012) International Federation of Scholarly Associations of Management.
Read moreAcademy of Marketing Annual Conference
O'Malley, L; Story, V (2011) Academy of Marketing Annual Conference.
Read moreEuropean Advances in Consumer Resarch
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T. (2010) European Advances in Consumer Resarch.
Read moreInterpretive Consumer Research Workshop
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T. (2009) Interpretive Consumer Research Workshop.
Read moreAssociation of Consumer Research
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T. (2008) Association of Consumer Research.
Read more37th Annual European Marketing Academy Conference
Story, V; O'Malley, L; Hart, S (2008) 37th Annual European Marketing Academy Conference.
Read moreConsumer Culture Theory
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T. (2008) Consumer Culture Theory.
Read moreConsumer Culture Theory 3rd Annual Conference
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, E.B; Thomsen, T.U. (2008) Consumer Culture Theory 3rd Annual Conference.
Read moreAcademy of Marketing Annual Conference
Story, V; O'Malley, L; Hart, S (2008) Academy of Marketing Annual Conference.
Read more11th Annual Conference of the Irish Academy of Management
O'Malley, L; Story, V; Hart, S (2008) 11th Annual Conference of the Irish Academy of Management.
Read more4th Interpretive Consumer Research Conference
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen; EB; Thomsen, TU (2007) 4th Interpretive Consumer Research Conference.
Read moreEuropean Advances in Consumer Research
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero; A; Sørensen; EB;Thomsen, TU (2007) European Advances in Consumer Research.
Read moreAcademy of Marketing Annual Conference, Marketing Excellence
Lichrou, M., L. O¿Malley and M. Patterson (2006) Academy of Marketing Annual Conference, Marketing Excellence.
Read moreAcademy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society
Patterson, M. and L. O'Malley (2006) Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society. :CD ROM-*
Read more8th ACR Conference on Gender, Marketing and Consumer Behaviour
Patterson, M. and L. O'Malley (2006) 8th ACR Conference on Gender, Marketing and Consumer Behaviour. :69-70
Read more35th Annual European Marketing Academy Conference: Sustainable Marketing Leadership
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen (2006) 35th Annual European Marketing Academy Conference: Sustainable Marketing Leadership. :CD ROM-*
Read more8th ACR Conference on Gender, Marketing and Consumer Behaviour
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen (2006) 8th ACR Conference on Gender, Marketing and Consumer Behaviour. :67-68
Read more31st Annual Macromarketing Seminar: Macromarketing - The Future of Marketing
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen (2006) 31st Annual Macromarketing Seminar: Macromarketing - The Future of Marketing. :CD ROM-*
Read moreAcademy of Marketing Annual Conference: Marketing Excellence
Lichrou, M., L. O'Malley and M. Patterson (2006) Academy of Marketing Annual Conference: Marketing Excellence. :CD ROM-*
Read more35th Annual European Marketing Academy Conference, Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics
Davies, S; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU (2006) 35th Annual European Marketing Academy Conference, Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics.
Read moreAcademy of Marketing Annual Conference
M. Lichrou, L. O'Malley and M. Patterson (2006) Academy of Marketing Annual Conference.
Read moreAcademy of Marketing Annual Conference: Marketing Excellence
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen (2006) Academy of Marketing Annual Conference: Marketing Excellence. :CD ROM-*
Read more31st Annual Macromarketing Seminar, Macromarketing The Future of Marketing
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU (2006) 31st Annual Macromarketing Seminar, Macromarketing The Future of Marketing.
Read more22nd IMP Annual Conference
Ryan, A. and L. O'Malley (2006) 22nd IMP Annual Conference. :CD ROM-*
Read more8th ACR Conference on Gender, Marketing and Consumer Behaviour
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU (2006) 8th ACR Conference on Gender, Marketing and Consumer Behaviour.
Read more8th ACR Conference on Gender, Marketing and Consumer Behaviour
Patterson, M. and L. O'Malley (2006) 8th ACR Conference on Gender, Marketing and Consumer Behaviour. :69-70
Read moreAcademy of Marketing Annual Conference, Marketing Excellence
Davies, S; Dobscha, S; Geiger, S. O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU (2006) Academy of Marketing Annual Conference, Marketing Excellence.
Read more34th Annual European Marketing Academy Conference: Rejuvenating Marketing - Contamination, Innovation, Integration
O'Malley, L. and M. Patterson (2005) 34th Annual European Marketing Academy Conference: Rejuvenating Marketing - Contamination, Innovation, Integration. :CD ROM-*
Read moreEuropean Advances in Consumer Research
O'Malley, L., M. Patterson and C. Ni Bheachain (2005) European Advances in Consumer Research. :457-457
Read moreAcademy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society
Ryan, A. and L. O'Malley (2005) Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society. :CD ROM-*
Read moreSeventh European Association for Consumer Research Conference
O'Malley, L., Patterson, M. and Ní Bheacháin, C (2005) Seventh European Association for Consumer Research Conference.
Read moreEducation for Sustainable Development
Ryan, A., S. Moore, and L. O'Malley (2005) Education for Sustainable Development. :*-*
Read moreAnnual European Marketing Academy Conference, Rejuvenating Marketing: Contamination, Innovation, Integration
O'Malley, L; Patterson, M (2005) Annual European Marketing Academy Conference, Rejuvenating Marketing: Contamination, Innovation, Integration.
Read moreEuropean Advances in Consumer Research
O'Malley, L; Patterson, M; Ní Bheacháin, C (2005) European Advances in Consumer Research.
Read moreAcademy of Marketing Annual Conference: Marketing, Branding Business, Shaping Society
M. Patterson and L. O'Malley (2005) Academy of Marketing Annual Conference: Marketing, Branding Business, Shaping Society.
Read moreAcademy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Patterson, M. and L. O Malley (2005) Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society. :*-*
Read more1st International Meetings Industry Conference: Challenges in the New Global Environment
Lichrou, M; O'Malley, L (2004) 1st International Meetings Industry Conference: Challenges in the New Global Environment.
Read more1st International Meetings Industry Conference: Challenges in the New Global Environment
Lichrou, M. and L. O'Malley (2004) 1st International Meetings Industry Conference: Challenges in the New Global Environment.
Read moreEuropean Advances in Consumer Research
De Coverly, E; O'Malley, L; Patterson, M (2003) European Advances in Consumer Research.
Read moreEuropean Advances in Consumer Research
Jennings, R; O'Malley, L (2003) European Advances in Consumer Research.
Read more2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism
Lichrou, M. and O'Malley, L. (2003) 2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism.
Read moreInternational Research Conference
Lichrou, M. O'Malley, L (2003) International Research Conference.
Read moreEuropean Advances in Consumer Research
De Coverly, E., L. O Malley and M. Patterson (2003) European Advances in Consumer Research. :*-*
Read moreAcademy of Marketing Annual Conference: A History of the Next Decade
Lichrou, M; O'Malley, L (2003) Academy of Marketing Annual Conference: A History of the Next Decade.
Read moreAcademy of Marketing Annual Conference, A History of the Next Decade
Lichrou, M. and L. O¿Malley (2003) Academy of Marketing Annual Conference, A History of the Next Decade.
Read more2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism
Lichrou, M. and L. O'Malley (2003) 2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism.
Read moreProceedings of the 10th International Colloquium in Relationship Marketing
Harris, LC; O'Malley, L; Patterson, M (2002) Proceedings of the 10th International Colloquium in Relationship Marketing.
Read moreProceedings of the 6th American Marketing Association Conference on Gender, Marketing and Consumer Behaviour
Seebaransingh, N., M. Patterson and L. O Malley (2002) Proceedings of the 6th American Marketing Association Conference on Gender, Marketing and Consumer Behaviour. :*-*
Read more6th ACR Conference on Gender, Marketing and Consumer Behaviour
Seebaransingh, N., M. Patterson and L. O'Malley (2002) 6th ACR Conference on Gender, Marketing and Consumer Behaviour.
Read moreMarketing Communication Strategies in a Changing Global Environment Conference
Mitussis, D; Malley, L; Crane, A (2002) Marketing Communication Strategies in a Changing Global Environment Conference.
Read more10th Biennial World Marketing Congress
O'Malley, L; Tynan, C (2001) 10th Biennial World Marketing Congress.
Read moreProceedings of the Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Evans, M.J., M. Patterson and L. O Malley (2000) Proceedings of the Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice. :552-563
Read moreAcademy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Tynan, C; O'Malley, L (2000) Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice.
Read more7th International Colloquium on Relationship Marketing, Relationship Marketing: Delivering Value Out of Bounds
O'Malley, L; Tynan, C (1999) 7th International Colloquium on Relationship Marketing, Relationship Marketing: Delivering Value Out of Bounds.
Read more15th Annual IMP Conference, Interactions, Relationships and Networks: Towards the New Millennium
O'Malley, L (1999) 15th Annual IMP Conference, Interactions, Relationships and Networks: Towards the New Millennium.
Read moreAcademy of Marketing Annual Conference: Adding Value Through Marketing
Harris, LC; O'Malley, L (1998) Academy of Marketing Annual Conference: Adding Value Through Marketing.
Read moreAmerican Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing
O'Malley, L; Tynan, C (1998) American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing.
Read moreFirst Biannual Consumer Research Workshop
Tynan, C; O'Malley, L (1998) First Biannual Consumer Research Workshop.
Read moreFirst Biannual Consumer Research Workshop
O'Malley, L; Tynan, C (1998) First Biannual Consumer Research Workshop.
Read moreAmerican Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
O'Malley, L; Tynan, C (1997) American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing.
Read moreProceedings of the American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
Patterson, M., M.J. Evans and L. O Malley (1997) Proceedings of the American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing. :938-940
Read moreProceedings of the Academy of Marketing Annual Conference, Marketing Without Borders
Evans, M.J., M. Patterson and L. O¿Malley (1997) Proceedings of the Academy of Marketing Annual Conference, Marketing Without Borders. :*-*
Read moreProceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Patterson, M., A. Moskvin, L. O Malley, M.J. Evans and S. Mitchell (1996) Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years. :*-*
Read moreProceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Mitchell, S., M. Patterson, A. Moskvin, L. O Malley and M.J. Evans (1996) Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years. :*-*
Read moreDirect Marketing - (Way) Beyond 1984
Evans, M.J., M. Patterson and L. O Malley (1995) Direct Marketing - (Way) Beyond 1984. :281-290
Read moreProceedings of the Marketing Education Group Annual Conference, Making Marketing Work
Fahey, D., L. O Malley and M. Patterson (1995) Proceedings of the Marketing Education Group Annual Conference, Making Marketing Work. :*-*
Read moreProceedings of the Second Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing
Evans, M.J., M. Patterson and L. O Malley (1995) Proceedings of the Second Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing. :5-15
Read moreMarketing Education Group Annual Conference, Emerging Issues in Marketing
O'Malley, L (1993) Marketing Education Group Annual Conference, Emerging Issues in Marketing.
Read moreMarketing Education Group Annual Conference, Emerging Issues in Marketing
O'Malley, L (1993) Marketing Education Group Annual Conference, Emerging Issues in Marketing.
Read moreConference Contributions
2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism
Lichrou, M. and O'Malley, L. (2003) 2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism.
Read morePublished Reports
Editorials
Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century
Lisa O'Malley and Andy Prothero (2007) Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century. Journal of Marketing Management :899-905
Read moreContemporary Families and Consumption
O'Malley, L; Prothero, A (2006) Contemporary Families and Consumption. Journal of Consumer Behavior :159-163
Read moreBook Reviews
Review: Carson, D., A. Gilmore, C. Perry and K. Gronhaug (2001) Qualitative Marketing Research
Lisa O[Malley (2002) Review: Carson, D., A. Gilmore, C. Perry and K. Gronhaug (2001) Qualitative Marketing Research. Qualitative Research :123-125
Read moreBrown, J.S. and P. Duguid (2000) The Social Life of Information, Harvard Business School Press
O'Malley, L (2002) Brown, J.S. and P. Duguid (2000) The Social Life of Information, Harvard Business School Press. :124-127
Read moreOther Publications
Unveiling Everyday Reflexivity Tactics in a Sustainable Community
Casey, K,Lichrou, M,O'Malley, L (2015) Unveiling Everyday Reflexivity Tactics in a Sustainable Community. Journal Of Macromarketing :144-144
Read moreConsuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century
Lisa O'Malley and Andy Prothero (2007) Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century. Journal of Marketing Management :899-905
Read moreCommentary on "The Changing Image of Women in American Society: What do Pregnant Women Represent in Advertising
Lisa O'Malley (2006) Commentary on "The Changing Image of Women in American Society: What do Pregnant Women Represent in Advertising. Advertising & Society Review
Read moreCommentary on the F Word: The Use of Fear in Advertising to Mothers
Lisa O'Malley (2006) Commentary on the F Word: The Use of Fear in Advertising to Mothers. Advertising & Society Review
Read moreDoes My Bump Look Big in This
O'Malley, L. (2006) Does My Bump Look Big in This. Advertising & Society Review :1-13
Read moreContemporary Families and Consumption
O'Malley, L; Prothero, A (2006) Contemporary Families and Consumption. Journal of Consumer Behavior :159-163
Read moreHidden Mountain: The Social Avoidance of Waste
De Coverly, E; O'Malley, L; Patterson, M (2003) Hidden Mountain: The Social Avoidance of Waste.
Read moreReview: Carson, D., A. Gilmore, C. Perry and K. Gronhaug (2001) Qualitative Marketing Research
Lisa O[Malley (2002) Review: Carson, D., A. Gilmore, C. Perry and K. Gronhaug (2001) Qualitative Marketing Research. Qualitative Research :123-125
Read moreBrown, J.S. and P. Duguid (2000) The Social Life of Information, Harvard Business School Press
O'Malley, L (2002) Brown, J.S. and P. Duguid (2000) The Social Life of Information, Harvard Business School Press. :124-127
Read moreReframing Relationship Marketing For Consumer Markets
Lisa O'Malley and Caroline Tynan (2001) Reframing Relationship Marketing For Consumer Markets. Interactive Marketing :240-246
Read more