Biography


Professor O'Malley is an innovative and engaged scholar who teaches Relationship Marketing on the Executive MBA and Marketing Leadership on the MSc in Marketing, Consumption & Society at the University of Limerick. She also delivers modules on Marketing, Customer Engagement and Consumer Insight at Warwick Business School and Loughborough University Business School. She encourages critical, creative and reflective engagement with her material and has won several awards for Teaching Excellence. She has also published widely including in the European Journal of Marketing, Consumption, Markets & Culture, Marketing Theory, Industrial Marketing Management, Journal of Marketing Management, Journal of Business Ethics and the Journal of Business Research. She is a member of the Academy of Marketing Executive Committee, the foremost professional body for marketing academics in the UK and she Chairs its Research Subcommittee.


Research Interests

Relationship Marketing, Marketing Leadership, Critical Marketing, Interpretive Consumer Research.

Professional Activities

Education

  • 2001 Nottingham Trent University - Ph.D.
  • 1992 University of Limerick - M.B.S.
  • 1989 Buckinghamshire College of Education - Graduate Diploma
  • 1986 University of Limerick - B. Business Studies

Employment

  • 2000 University of Nottingham - Senior Lecturer in Marketing
  • 1996 Cardiff University - Lecturer in Marketing
  • 1992 University of Glamorgan - Lecturer in Marketing

Peer Reviewed Journals

2019

Road bowling in Ireland: Social space and the context of context

O'Leary, K; Patterson, M; O'Malley, L (2019) Road bowling in Ireland: Social space and the context of context. Consumption, Markets And Culture :598-616

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2017

Making Santorini: Reflecting on the Past, Imagining the Future', Journal of Place Management and Development

Lichrou, M; O'Malley, L; Patterson, M; O'Leary, K (2017) Making Santorini: Reflecting on the Past, Imagining the Future', Journal of Place Management and Development. Journal Of Place Management And Development :106-120

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2017

Strategic B2B Customer Experience Management: The Importance of Outcomes-Based Measures

Zolkeiwski, J., V.M. Story, L. O'Malley, P. Chan, J. Burton, A. Alessandroi, P. Hunter-Jones, L. Peters, C. Raddats and W. Robinson (2017) Strategic B2B Customer Experience Management: The Importance of Outcomes-Based Measures. Journal Of Services Marketing

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2017

Beating, ditching and hiding: consumers' everyday resistance to marketing

Heath, T,Cluley, R,O'Malley, L (2017) Beating, ditching and hiding: consumers' everyday resistance to marketing. Journal Of Marketing Management :1281-1303

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2016

The role of the boundary spanner in bringing about innovation in cross-sector partnerships

Ryan, A,O'Malley, L (2016) The role of the boundary spanner in bringing about innovation in cross-sector partnerships. Scandinavian Journal of Management :1-9

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2016

Caring and Conflicted: Mothers' Ethical Judgments about Consumption

Heath, T,O'Malley, L,Heath, M,Story, V (2016) Caring and Conflicted: Mothers' Ethical Judgments about Consumption. Journal Of Business Ethics :237-250

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2016

Unveiling Everyday Reflexivity Tactics in a Sustainable Community

Casey, K., M. Lichrou and L. O'Malley (2016) Unveiling Everyday Reflexivity Tactics in a Sustainable Community. Journal Of Macromarketing

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2015

Insights into the creation of a successful MNE innovation cluster

O'Dwyer, M,O'Malley, L,Murphy, S,McNally, RC (2015) Insights into the creation of a successful MNE innovation cluster. Competitiveness Review :288-

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2015

Identity and Radical Process Innovation: The Case of the SSPC

Lisa O'Malley, Michele O'Dwyer, Regina C McNally, Stephen Murphy (2015) Identity and Radical Process Innovation: The Case of the SSPC. Industrial Marketing Management :1335-1342

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2014

Relational marketing: development, debates and directions

Lisa O'Malley (2014) Relational marketing: development, debates and directions. Journal Of Marketing Management :1220-1238

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2014

On the Marketing Implications of Place Narratives

Lichrou, M., L. O'Malley and M. Patterson (2014) On the Marketing Implications of Place Narratives. Journal Of Marketing Management :832-856

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2014

Identity, collaboration and radical innovation: The role of dual organisation identification

O'Malley, L,O'Dwyer, M,McNally, RC,Murphy, S (2014) Identity, collaboration and radical innovation: The role of dual organisation identification. Industrial Marketing Management :1335-1342

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2014

Structural social capital evolution and knowledge transfer: Evidence from an Irish pharmaceutical network

Raffaele Filieri, Regina C McNally, Michele O'Dwyer, Lisa O'Malley (2014) Structural social capital evolution and knowledge transfer: Evidence from an Irish pharmaceutical network. Industrial Marketing Management :429-440

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2014

Caring and Conflicted: Mothers' Ethical Judgments about Consumption

Teresa Heath, Lisa O'Malley, Matthew Heath, Vicky Story (2014) Caring and Conflicted: Mothers' Ethical Judgments about Consumption. Journal Of Business Ethics

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2012

Roles, Role Performance and Radical Innovation Competences

Story, V., L. O'Malley and S. Hart (2012) Roles, Role Performance and Radical Innovation Competences. Industrial Marketing Management

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2011

Marketing in a Recession: Retrench or Invest

O'Malley, L., V. Story and V. O'Sullivan (2011) Marketing in a Recession: Retrench or Invest. Journal Of Strategic Marketing :285-310

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2010

Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing

Bettany, S; Dobscha, S; O'Malley, L; Prothero, A (2010) Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing. Marketing Theory :3-28

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2010

Responsible business practice: re-framing CSR for effective SME engagement

Ryan, A; O'Malley, L; O'Dwyer, M (2010) Responsible business practice: re-framing CSR for effective SME engagement. European Journal Of International Management :290-302

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2010

Narratives of a tourism destination: Local particularities and their implications for place marketing and branding

Lichrou M., O'Malley L., Patterson M. (2010) Narratives of a tourism destination: Local particularities and their implications for place marketing and branding. Place Branding And Public Diplomacy :134-144

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2010

Buying into Motherhood? Problematic Consumption and Ambivlence in Transitional Phases

Davis, A.S., S. Dobscha, S. Geiger, L. O'Malley, A. Prothero, E.G. Sorensen and T.U. Thomsen (2010) Buying into Motherhood? Problematic Consumption and Ambivlence in Transitional Phases. Consumption, Markets And Culture :373-397

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2010

Motherhood, Marketization, and Consumer Vulnerability

Davies, A; Prothero, A; Sorensen, E; O'Malley, L; O'Donohoe, S; Dobscha, S; Geiger, S; Thomsen, TU (2010) Motherhood, Marketization, and Consumer Vulnerability. Journal Of Macromarketing :384-397

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2009

Relational Responses and Competences for Radical Product Innovation""

O'Malley, L; Story, V; Hart, S (2009) Relational Responses and Competences for Radical Product Innovation"". Journal Of Marketing Management :461-481

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2009

Women in Advertising: Representations, Repercussions and Responses

Maurice Patterson, Lisa O'Malley and Vicky Story (2009) Women in Advertising: Representations, Repercussions and Responses. Irish Marketing Review :9-22

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2008

Hidden Mountain The Social Avoidance of Waste

de Coverly, E; McDonagh, P; O'Malley, L; Patterson, M (2008) Hidden Mountain The Social Avoidance of Waste. Journal Of Macromarketing :289-303

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2008

Death of a metaphor: reviewing the 'marketing as relationships' frame

O'Malley, L; Patterson, M; Kelly-Holmes, H (2008) Death of a metaphor: reviewing the 'marketing as relationships' frame. Marketing Theory :167-187

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2008

Place-product or Place Narrative(s)? Perspectives in the Marketing of Tourism Destinations""

O'Malley, L; Lichrou, M; Patterson, M (2008) Place-product or Place Narrative(s)? Perspectives in the Marketing of Tourism Destinations"". Journal Of Strategic Marketing :10-20

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2008

The Development of Relationships and Networks for Successful Radical Innovation

Vicky Story, Susan Hart and Lisa O'Malley (2008) The Development of Relationships and Networks for Successful Radical Innovation. Journal Of Consumer Behaviour :187-200

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2008

Reflections on Collaboration in Interpretative Consumer Research""

O'Malley, L; Davies, AS; Dobscha, S; Geiger, S; Prothero, A; Sorensen, P; O'Donoghue, E; Thomsen, S (2008) Reflections on Collaboration in Interpretative Consumer Research"". Qualitative Marketing Research: An Internat. Journal :147-165

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2006

Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Destination

Lichrou, M; O'Malley,L (2006) Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Destination. * :35-46

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2006

Mapping the re-engagement of CRM with relationship marketing

Mitussis, D; O'Malley, L; Patterson, M (2006) Mapping the re-engagement of CRM with relationship marketing. European Journal Of Marketing :572-589

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2006

Pedagogy and Relationship Marketing: Opportunities for Frame Restructuring using African Drumming

O'Malley, L; Ryan, A (2006) Pedagogy and Relationship Marketing: Opportunities for Frame Restructuring using African Drumming. Journal Of Marketing Management :195-214

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2006

Brands, Consumers and Relationships: A Critical Review

Patterson, M; O'Malley, L (2006) Brands, Consumers and Relationships: A Critical Review. Irish Marketing Review :10-20

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2006

Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century

O'Malley, L; Prothero, A (2006) Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century. Journal Of Marketing Management :899-905

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2004

Beyond the Frills of Relationship Marketing

O'Malley, L; Prothero, A (2004) Beyond the Frills of Relationship Marketing. Journal Of Business Research :1286-1294

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2003

Professional Interaction: Exploring the Concept of Attraction

Harris, LC; O'Malley, L; Patterson, M (2003) Professional Interaction: Exploring the Concept of Attraction. Marketing Theory :9-36

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2002

Vanishing Point: The Mix Management Paradigm Re-Viewed (Introspective Retrospective)

O'Malley, L; Patterson, M (2002) Vanishing Point: The Mix Management Paradigm Re-Viewed (Introspective Retrospective). The Marketing Review :39-63

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2002

Relationships and Technology: Strategic Implications

O'Malley, L; Mitussis, D (2002) Relationships and Technology: Strategic Implications. Journal Of Strategic Marketing :225-238

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2001

Bridging the Direct Marketing - Direct Consumer Gap: Some Solutions from Qualitative Research

Evans, MJ; Patterson, M; O'Malley, L (2001) Bridging the Direct Marketing - Direct Consumer Gap: Some Solutions from Qualitative Research. Qualitative Marketing Research: An Internat. Journal :17-24

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2000

Maintaining Relationships: Lessons from the Legal Market

Harris, LC; O'Malley, L (2000) Maintaining Relationships: Lessons from the Legal Market. Service Industries Journal :62-84

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2000

Relationship Marketing in Consumer Markets: Rhetoric or Reality?

O'Malley, L; Tynan, C (2000) Relationship Marketing in Consumer Markets: Rhetoric or Reality?. European Journal Of Marketing :797-815

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2000

The Evolution of the Direct Marketing Consumer

Patterson, M; O'Malley, L (2000) The Evolution of the Direct Marketing Consumer. The Marketing Review :89-101

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1999

Direct Mail Attitudes: A UK Perspective

Patterson, M Evans, M; O'Malley, L (1999) Direct Mail Attitudes: A UK Perspective. Journal Of Database Marketing :157-172

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1999

The Dynam,ics of the Legal Market: An Interaction Perspective

O'Malley, L; Harris, LC (1999) The Dynam,ics of the Legal Market: An Interaction Perspective. European Journal Of Marketing :874-895

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1999

The Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation

O'Malley, L; Tynan, C (1999) The Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation. Journal Of Marketing Management :587-602

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1999

UK Attitudes Toward Direct Mail

Patterson, M; Evans, MJ; O'Malley, L (1999) UK Attitudes Toward Direct Mail. Journal Of Database Marketing :157-172

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1999

Direct Marketing: Data Fusion and Data Control

O'Malley, L; Patterson, M; Evans, MJ (1999) Direct Marketing: Data Fusion and Data Control. J. Targeting, Measurement And Analysis For Marketing :288-302

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1998

Relationship Marketing and Privacy Issues: Building Bonds or Barriers

Evans, M; O'Malley, L; Patterson, M (1998) Relationship Marketing and Privacy Issues: Building Bonds or Barriers. Journal Of Database Marketing :34-47

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1998

Vanishing Point: The Mix Management Paradigm Re-Viewed

O'Malley, L; Patterson, M (1998) Vanishing Point: The Mix Management Paradigm Re-Viewed. Journal Of Marketing Management :829-852

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1998

Can Loyalty Schemes Really Build Loyalty

O'Malley, L. (1998) Can Loyalty Schemes Really Build Loyalty. Marketing Intelligence And Planning :58-67

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1997

Database Marketing: Investigating Privacy Concerns

Patterson, M; O'Malley, L; Evans, MJ (1997) Database Marketing: Investigating Privacy Concerns. J. Marketing Communications :151-174

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1997

Consumer Reactions to Database-Based Supermarket Loyalty Schemes

Evans, MJ; Patterson, M; O'Malley, L; Mitchell, S (1997) Consumer Reactions to Database-Based Supermarket Loyalty Schemes. Journal Of Database Marketing :307-320

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1997

Intimacy or Intrusion: The Privacy Dilemma for Relationship Marketing in Consumer Markets

O'Malley, L; Patterson, M; Evans, M (1997) Intimacy or Intrusion: The Privacy Dilemma for Relationship Marketing in Consumer Markets. Journal Of Marketing Management :541-560

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1997

Use and Application of Geodemographic Databases in Site Selection and Trade Area Analysis by UK Retailers: An Empirical Investigation

O'Malley, L; Patterson, M; Evans, MJ (1997) Use and Application of Geodemographic Databases in Site Selection and Trade Area Analysis by UK Retailers: An Empirical Investigation. International J. Retail & Distribution Management :188-196

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1996

Direct Marketing Communications in the UK: A Study of Growth Past, Present and Future

Evans, MJ; Patterson, M; O'Malley, L (1996) Direct Marketing Communications in the UK: A Study of Growth Past, Present and Future. J. Marketing Communications :51-65

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1996

Direct Mail and Consumer Response: An Empirical Study of Consumer Experiences of Direct Mail

Evans, MJ; Patterson, M; O'Malley, L (1996) Direct Mail and Consumer Response: An Empirical Study of Consumer Experiences of Direct Mail. Journal Of Database Marketing :250-262

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1996

The Growth of Direct Marketing and Consumer Attitudinal Response to the Privacy Issue

Patterson, M; Evans, MJ; O'Malley, L (1996) The Growth of Direct Marketing and Consumer Attitudinal Response to the Privacy Issue. J. Targeting, Measurement And Analysis For Marketing :201-213

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1995

Direct Marketing: Rise and Rise or Rise and Fall?

Evans, M; O'Malley, L; Patterson, M (1995) Direct Marketing: Rise and Rise or Rise and Fall?. Marketing Intelligence And Planning :16-23

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1995

Retailing Applications of Geodemographics: A Preliminary Investigation

O'Malley, L; Patterson, M; Evans, MJ (1995) Retailing Applications of Geodemographics: A Preliminary Investigation. Marketing Intelligence And Planning :26-35

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1995

Direct Marketing: Rise and Rise, or Rise and Fall

Evans, M; O'Malley, L; Patterson, M (1995) Direct Marketing: Rise and Rise, or Rise and Fall. Marketing Intelligence And Planning :16-23

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Books

2004

Exploring Direct and Customer Relationship Marketing

Evans, M; O'Malley, L; Patterson, M (2004) Exploring Direct and Customer Relationship Marketing. London : Thompson Learning

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1999

Exploring Direct Marketing

O'Malley, L; Patterson, M; Evans, MJ (1999) Exploring Direct Marketing. London : International Thomson Business Press

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Book Chapters

2018

Living the History of the Titanic in Cobh

Panayiotopoulos, A; Lichrou, M; O'Malley, L; Patterson, M (2018) Living the History of the Titanic in Cobh. London : Routledge Cultural Heritage: A Research Anthology

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2017

Place branding and place narratives

Lichrou, M., Patterson, M., O'Malley, L. and O'Leary, K. (2017) Place branding and place narratives. Cheltenham : Edward Elgar Handbook on Place Branding and Marketing

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2016

Authenticity and Transparency in the Teaching of Leadership Readiness

Lisa O'Malley, Ellen Fowler and Sarah Moore (2016) Authenticity and Transparency in the Teaching of Leadership Readiness. UK : Springer Innovative Business Education Design for 21st Century Learning

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2016

Marketing Theory

O'Malley, L. and M. Lichrou (2016) Marketing Theory. UK : Routledge The Marketing Book

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2013

Bouncing Back: Reclaiming the Body from Pregnancy

Patterson M. and L. O'Malley (2013) Bouncing Back: Reclaiming the Body from Pregnancy. London : Routledge Motherhoods, Markets and Consumption :131-144

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2013

Death of a Metaphor: Re-viewing the 'Marketing as Relationships' Frame

O'Malley, L., M. Patterson and H. Kelly-Holmes (2013) Death of a Metaphor: Re-viewing the 'Marketing as Relationships' Frame. London : Sage International Perspectives on Marketing Theory: Volume Two, Managing Marketplace Relations :3-24

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2006

Paperback Mother

O'Malley, L; Patterson, M; Ni Bheachain, C (2006) Paperback Mother. Consuming Books: The Marketing and Consumption of Literature :83-95

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2005

Concept, Metaphor or Reality: The Prognosis for Relationship Marketing in Consumer Markets

O'Malley, L; Tynan, C (2005) Concept, Metaphor or Reality: The Prognosis for Relationship Marketing in Consumer Markets. Relationship Marketing, Volume Three: Paradigm or Perspective - The Future of Relationship Marketing :212-229

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2005

Vanishing Point: The Mix Management Paradigm Re-Viewed

O'Malley, L; Patterson, M (2005) Vanishing Point: The Mix Management Paradigm Re-Viewed. Relationship Marketing, Volume One: Shaking the Foundations and The Origins of Relationship Marketing

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2003

Relationship Marketing: Conceptual Foundations

O'Malley, L; Tynan, C (2003) Relationship Marketing: Conceptual Foundations. The Marketing Book :32-52

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2003

Relationship Marketing

O'Malley, L; Tynan, C (2003) Relationship Marketing. Marketing Changes :125-146

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2001

Vanishing Point: The Mix Management Paradigm Re-Viewed

O'Malley, L; Patterson, M (2001) Vanishing Point: The Mix Management Paradigm Re-Viewed. Marketing: Critical Perspectives in Business and Management

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Edited Books

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Other Journals

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Conference Publications

2017

Institute of Place Management 4th International Biennial Conference

O'Malley, L.; Lichrou, M.; Patterson, M. (2017) Institute of Place Management 4th International Biennial Conference.

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2017

4th Corfu Symposium on Managing & Marketing Places

O'Malley, L., Lichrou, M. and Patterson, M. (2017) 4th Corfu Symposium on Managing & Marketing Places.

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2016

International Society for Markets and Development Biennial Conference

Lichrou, M., L. O'Malley and M. Patterson (2016) International Society for Markets and Development Biennial Conference.

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2016

3rd Corfu Symposium on Managing & Marketing Places

Lichrou, M., O'Leary, K., Patterson, M. and O'Malley, L. (2016) 3rd Corfu Symposium on Managing & Marketing Places.

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2016

RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism

O'Malley, L., Lichrou, M. and Patterson , M. (2016) RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism.

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2016

Consumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring Perspective

Heath, T,O'Malley, L,Petruzzellis, L,Winer, RS (2016) Consumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring Perspective. Thriving In A New World Economy :139-140

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2016

International Society for Markets and Development Biennial Conference

Lichrou, M., L. O'Malley and M. Patterson (2016) International Society for Markets and Development Biennial Conference.

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2015

Academy of Marketing Conference: The Magic in Marketing

Casey, K., Lichrou, M. and O'Malley, L. (2015) Academy of Marketing Conference: The Magic in Marketing.

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2015

8th Workshop on Interpretive Consumer Research

O'Leary, K., M. Patterson and L. O'Malley (2015) 8th Workshop on Interpretive Consumer Research.

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2015

Academy of Marketing Conference: The Magic in Marketing

O'Leary, K., M. Patterson and L. O'Malley (2015) Academy of Marketing Conference: The Magic in Marketing.

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2014

Child and Teen Consumption Conference

Nash,C; O'Malley, L; Patterson, M (2014) Child and Teen Consumption Conference.

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2014

Academy of Marketing Conference: Marketing Dimensions People, places and spaces

O'Malley, L., Lichrou, M. and Patterson, M. (2014) Academy of Marketing Conference: Marketing Dimensions People, places and spaces.

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2014

39th Annual Macromarkeitng Conference

Casey, K; Lichrou, M; O'Malley, L (2014) 39th Annual Macromarkeitng Conference.

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2014

Myth and the Market, Inter-disciplinary Conference

Casey, K; Lichrou, M; L. O'Malley, L (2014) Myth and the Market, Inter-disciplinary Conference .

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2014

International Centre for Anti-Consumption Research / Journal of Consumer Affairs Symposium on Anti-consumption and Consumer Wellbeing

Casey, K; Lichrou, M;O'Malley, L (2014) International Centre for Anti-Consumption Research / Journal of Consumer Affairs Symposium on Anti-consumption and Consumer Wellbeing .

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2014

5th ICAR symposium

Casey, K., Lichrou, M. and O'Malley, L. (2014) 5th ICAR symposium.

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2014

Annual Macromarketing Conference

Casey, K. Lichrou, M. and O'Malley, L. (2014) Annual Macromarketing Conference .

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2014

Academy of Marketing Annual Conference

O'Malley, L; Lichrou, L; Patterson, M (2014) Academy of Marketing Annual Conference.

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2014

Myth and the Market

Casey, K., Lichrou, M. and O'Malley, L. (2014) Myth and the Market.

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2014

Academy of Marketing Annual Conference

Heath, T; O'Malley, L; Tynan, C (2014) Academy of Marketing Annual Conference.

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2014

Child and Teen Consumption Conference: Being, Becoming and Belonging

C. Nash, L. O'Malley and M. Patterson (2014) Child and Teen Consumption Conference: Being, Becoming and Belonging.

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2013

Academy of Marketing Annual Conference: Marketing Relevance

Lichrou, M. O'Malley, L. and Patterson, M (2013) Academy of Marketing Annual Conference: Marketing Relevance.

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2013

5th International Conference on Rhetoric and Narrative in Management Research

Lichrou, M; O'Malley, L; Patterson, M (2013) 5th International Conference on Rhetoric and Narrative in Management Research.

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2013

Academy of Marketing

Pramendorfer, C; Story, V; O'Malley, L; Pereira-Heath, T (2013) Academy of Marketing.

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2013

Academy of Marketing Annual Conference, Marketing Relevance

Lichrou, M; O'Malley, L; Patterson, M (2013) Academy of Marketing Annual Conference, Marketing Relevance.

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2013

Academy of Marketing Annual Conference

M. Lichrou, L. O'Malley and M. Patterson (2013) Academy of Marketing Annual Conference.

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2012

19th International Product Development Management Conference, EIASM

McNally, R; O'Dwyer, M; Healy, B; Filieri, R; O'Malley, L; Murphy, S (2012) 19th International Product Development Management Conference, EIASM.

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2012

International Federation of Scholarly Associations of Management

O'Dwyer, M; Healy, B; McNally, R; Filieri, R; O'Malley, L (2012) International Federation of Scholarly Associations of Management.

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2012

Institute for the Study of Business Markets

McNally, R; Filieri, R; O'Dwyer, M; O' Malley, L; Healy, B (2012) Institute for the Study of Business Markets.

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2012

34th INFORMS Marketing Science Conference

McNally, R; O'Dwyer, M; Healy, B; Filieri, R; O' Malley, L (2012) 34th INFORMS Marketing Science Conference.

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2011

Academy of Marketing Annual Conference

O'Malley, L; Story, V (2011) Academy of Marketing Annual Conference.

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2010

European Advances in Consumer Resarch

Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T. (2010) European Advances in Consumer Resarch.

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2009

25th Annual IMP Conference Marseilles, France

Nätti, S and Ryan, A and O'Malley, L (2009) 25th Annual IMP Conference Marseilles, France.

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2009

Interpretive Consumer Research Workshop

Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T. (2009) Interpretive Consumer Research Workshop.

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2009

1st International Colloquium on Place Marketing and Branding

Lichrou, M; O'Malley, L; Patterson, M (2009) 1st International Colloquium on Place Marketing and Branding.

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2008

37th Annual European Marketing Academy Conference

Story, V; O'Malley, L; Hart, S (2008) 37th Annual European Marketing Academy Conference.

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2008

Consumer Culture Theory 3rd Annual Conference

Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, E.B; Thomsen, T.U. (2008) Consumer Culture Theory 3rd Annual Conference.

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2008

Association of Consumer Research

Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T. (2008) Association of Consumer Research.

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2008

Academy of Marketing Annual Conference

Story, V; O'Malley, L; Hart, S (2008) Academy of Marketing Annual Conference.

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2008

11th Annual Conference of the Irish Academy of Management

O'Malley, L; Story, V; Hart, S (2008) 11th Annual Conference of the Irish Academy of Management.

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2008

Consumer Culture Theory

Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T. (2008) Consumer Culture Theory.

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2007

European Advances in Consumer Research

Lichrou, M., L. O'Malley and M. Patterson (2007) European Advances in Consumer Research.

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2007

American Marketing Association Winter Educators Conference: Creating Value through Marketing Experiences and Interactive Partnerships

Ryan, A; O'Malley, L; Fahy, J (2007) American Marketing Association Winter Educators Conference: Creating Value through Marketing Experiences and Interactive Partnerships.

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2007

4th Research Conference on Relationship Marketing

Ryan, A; O'Malley, L (2007) 4th Research Conference on Relationship Marketing.

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2007

4th Interpretive Consumer Research Conference

Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen; EB; Thomsen, TU (2007) 4th Interpretive Consumer Research Conference.

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2007

European Advances in Consumer Research

Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero; A; Sørensen; EB;Thomsen, TU (2007) European Advances in Consumer Research.

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2007

European Advances in Consumer Research, Vol. 8.

Lichrou, M; O'Malley, L; Patterson, M (2007) European Advances in Consumer Research, Vol. 8..

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2006

Academy of Marketing Annual Conference, Marketing Excellence

Lichrou, M., L. O¿Malley and M. Patterson (2006) Academy of Marketing Annual Conference, Marketing Excellence.

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2006

4th Nordic Workshop on Relationship Dynamics

Ryan, A; O'Malley, L; Fahy, J (2006) 4th Nordic Workshop on Relationship Dynamics.

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2006

31st Annual Macromarketing Seminar, Macromarketing – The Future of Marketing

Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU (2006) 31st Annual Macromarketing Seminar, Macromarketing – The Future of Marketing.

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2006

8th ACR Conference on Gender, Marketing and Consumer Behaviour

Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU (2006) 8th ACR Conference on Gender, Marketing and Consumer Behaviour.

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2006

8th ACR Conference on Gender, Marketing and Consumer Behaviour

Patterson, M. and L. O'Malley (2006) 8th ACR Conference on Gender, Marketing and Consumer Behaviour. :69-70

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2006

Academy of Marketing Annual Conference, Marketing Excellence

Davies, S; Dobscha, S; Geiger, S. O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU (2006) Academy of Marketing Annual Conference, Marketing Excellence.

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2006

Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society

Patterson, M. and L. O'Malley (2006) Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society. :CD ROM-*

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2006

8th ACR Conference on Gender, Marketing and Consumer Behaviour

Patterson, M; O'Malley, L (2006) 8th ACR Conference on Gender, Marketing and Consumer Behaviour.

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2006

8th ACR Conference on Gender, Marketing and Consumer Behaviour

Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen (2006) 8th ACR Conference on Gender, Marketing and Consumer Behaviour. :67-68

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2006

35th Annual European Marketing Academy Conference: Sustainable Marketing Leadership

Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen (2006) 35th Annual European Marketing Academy Conference: Sustainable Marketing Leadership. :CD ROM-*

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2006

Academy of Marketing Annual Conference: Marketing Excellence

Lichrou, M., L. O'Malley and M. Patterson (2006) Academy of Marketing Annual Conference: Marketing Excellence. :CD ROM-*

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2006

31st Annual Macromarketing Seminar: Macromarketing - The Future of Marketing

Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen (2006) 31st Annual Macromarketing Seminar: Macromarketing - The Future of Marketing. :CD ROM-*

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2006

Academy of Marketing Annual Conference: Marketing Excellence

Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen (2006) Academy of Marketing Annual Conference: Marketing Excellence. :CD ROM-*

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2006

22nd IMP Annual Conference

Ryan, A. and L. O'Malley (2006) 22nd IMP Annual Conference.

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2006

22nd IMP Annual Conference

Ryan, A. and L. O'Malley (2006) 22nd IMP Annual Conference. :CD ROM-*

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2006

4th Nordic Workshop on Relationship Dynamics

Ryan, A, L. O'Malley and J. Fahy (2006) 4th Nordic Workshop on Relationship Dynamics.

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2006

Academy of Marketing Annual Conference: Marketing Excellence

Lichrou, M; O'Malley, L; Patterson, M (2006) Academy of Marketing Annual Conference: Marketing Excellence.

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2006

8th ACR Conference on Gender, Marketing and Consumer Behaviour

Patterson, M. and L. O'Malley (2006) 8th ACR Conference on Gender, Marketing and Consumer Behaviour. :69-70

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2006

Academy of Marketing Annual Conference

M. Lichrou, L. O'Malley and M. Patterson (2006) Academy of Marketing Annual Conference.

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2006

Academy of Marketing Annual Conference: Marketing Excellence

Lichrou, M., L. O'Malley and M. Patterson (2006) Academy of Marketing Annual Conference: Marketing Excellence. :CD-ROM-*

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2006

22nd IMP Annual Conference, Opening the Network

Ryan, A; O'Malley, L (2006) 22nd IMP Annual Conference, Opening the Network.

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2006

35th Annual European Marketing Academy Conference, Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics

Davies, S; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU (2006) 35th Annual European Marketing Academy Conference, Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics.

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2005

Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society

Ryan, A. and L. O'Malley (2005) Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society. :CD ROM-*

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2005

Education for Sustainable Development

Ryan, A., S. Moore, and L. O'Malley (2005) Education for Sustainable Development. :*-*

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2005

Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society

Ryan, A. and L. O'Malley (2005) Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society.

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2005

Education for Sustainable Development

Ryan, A., S. Moore, and L. O'Malley (2005) Education for Sustainable Development.

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2005

European Marketing Academy Annual Conference

L. O'Malley and M. Patterson (2005) European Marketing Academy Annual Conference.

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2005

Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society

Patterson, M. and L. O Malley (2005) Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society. :*-*

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2005

European Advances in Consumer Research

L. O'Malley, M. Patterson and C. Ni Bheachain (2005) European Advances in Consumer Research.

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2005

Academy of Marketing Annual Conference: Marketing, Branding Business, Shaping Society

M. Patterson and L. O'Malley (2005) Academy of Marketing Annual Conference: Marketing, Branding Business, Shaping Society.

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2005

Annual European Marketing Academy Conference, Rejuvenating Marketing: Contamination, Innovation, Integration

O'Malley, L; Patterson, M (2005) Annual European Marketing Academy Conference, Rejuvenating Marketing: Contamination, Innovation, Integration.

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2005

Seventh European Association for Consumer Research Conference

O'Malley, L., Patterson, M. and Ní Bheacháin, C (2005) Seventh European Association for Consumer Research Conference.

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2005

Education for Sustainable Development Conference

Ryan, A; Moore, S; O'Malley, L (2005) Education for Sustainable Development Conference.

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2005

European Advances in Consumer Research

O'Malley, L; Patterson, M; Ní Bheacháin, C (2005) European Advances in Consumer Research.

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2005

Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society

Ryan, A; O'Malley, L (2005) Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society.

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2005

Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society

Patterson, M; O'Malley, L (2005) Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society.

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2005

34th Annual European Marketing Academy Conference: Rejuvenating Marketing - Contamination, Innovation, Integration

O'Malley, L. and M. Patterson (2005) 34th Annual European Marketing Academy Conference: Rejuvenating Marketing - Contamination, Innovation, Integration. :CD ROM-*

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2005

European Advances in Consumer Research

O'Malley, L., M. Patterson and C. Ni Bheachain (2005) European Advances in Consumer Research. :457-457

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2004

1st International Meetings Industry Conference: Challenges in the New Global Environment

Lichrou, M. and L. O'Malley (2004) 1st International Meetings Industry Conference: Challenges in the New Global Environment.

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2004

1st International Meetings Industry Conference: Challenges in the New Global Environment

Lichrou, M; O'Malley, L (2004) 1st International Meetings Industry Conference: Challenges in the New Global Environment.

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2003

European Advances in Consumer Research

De Coverly, E; O'Malley, L; Patterson, M (2003) European Advances in Consumer Research.

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2003

European Advances in Consumer Research

E. de Coverly, L. O'Malley and M. Patterson (2003) European Advances in Consumer Research.

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2003

European Advances in Consumer Research

Jennings, R; O'Malley, L (2003) European Advances in Consumer Research.

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2003

Academy of Marketing Annual Conference, A History of the Next Decade

Lichrou, M. and L. O¿Malley (2003) Academy of Marketing Annual Conference, A History of the Next Decade.

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2003

International Research Conference

Lichrou, M. O'Malley, L (2003) International Research Conference.

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2003

European Advances in Consumer Research

De Coverly, E., L. O Malley and M. Patterson (2003) European Advances in Consumer Research. :*-*

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2003

2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism

Lichrou, M. and L. O'Malley (2003) 2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism.

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2003

Academy of Marketing Annual Conference: A History of the Next Decade

Lichrou, M; O'Malley, L (2003) Academy of Marketing Annual Conference: A History of the Next Decade.

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2003

2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism

Lichrou, M. and O'Malley, L. (2003) 2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism.

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2002

Marketing Communication Strategies in a Changing Global Environment Conference

Mitussis, D; Malley, L; Crane, A (2002) Marketing Communication Strategies in a Changing Global Environment Conference.

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2002

Proceedings of the 6th American Marketing Association Conference on Gender, Marketing and Consumer Behaviour

Seebaransingh, N., M. Patterson and L. O Malley (2002) Proceedings of the 6th American Marketing Association Conference on Gender, Marketing and Consumer Behaviour. :*-*

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2002

6th ACR Conference on Gender, Marketing and Consumer Behaviour

Seebaransingh, N; Patterson, M; O'Malley, L (2002) 6th ACR Conference on Gender, Marketing and Consumer Behaviour.

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2002

6th ACR Conference on Gender, Marketing and Consumer Behaviour

Seebaransingh, N., M. Patterson and L. O'Malley (2002) 6th ACR Conference on Gender, Marketing and Consumer Behaviour.

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2002

Proceedings of the 10th International Colloquium in Relationship Marketing

Harris, LC; O'Malley, L; Patterson, M (2002) Proceedings of the 10th International Colloquium in Relationship Marketing.

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2002

10th International Colloquium in Relationship Marketing

Harris, L.C., L. O'Malley and M. Patterson (2002) 10th International Colloquium in Relationship Marketing.

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2001

10th Biennial World Marketing Congress

O'Malley, L; Tynan, C (2001) 10th Biennial World Marketing Congress.

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2000

Proceedings of the Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice

Evans, M.J., M. Patterson and L. O Malley (2000) Proceedings of the Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice. :552-563

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2000

Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice

Tynan, C; O'Malley, L (2000) Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice.

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2000

Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice

Evans, MJ; Patterson, M; O'Malley, L (2000) Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice.

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1999

7th International Colloquium on Relationship Marketing, Relationship Marketing: Delivering Value Out of Bounds

O'Malley, L; Tynan, C (1999) 7th International Colloquium on Relationship Marketing, Relationship Marketing: Delivering Value Out of Bounds.

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1999

15th Annual IMP Conference, Interactions, Relationships and Networks: Towards the New Millennium

O'Malley, L (1999) 15th Annual IMP Conference, Interactions, Relationships and Networks: Towards the New Millennium.

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1998

Academy of Marketing Annual Conference: Adding Value Through Marketing

Harris, LC; O'Malley, L (1998) Academy of Marketing Annual Conference: Adding Value Through Marketing.

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1998

American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing

O'Malley, L; Tynan, C (1998) American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing.

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1998

First Biannual Consumer Research Workshop

Tynan, C; O'Malley, L (1998) First Biannual Consumer Research Workshop.

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1998

First Biannual Consumer Research Workshop

O'Malley, L; Tynan, C (1998) First Biannual Consumer Research Workshop.

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1997

American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing

O'Malley, L; Tynan, C (1997) American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing.

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1997

Proceedings of the American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing

Patterson, M., M.J. Evans and L. O Malley (1997) Proceedings of the American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing. :938-940

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1997

Proceedings of the Academy of Marketing Annual Conference, Marketing Without Borders

Evans, M.J., M. Patterson and L. O¿Malley (1997) Proceedings of the Academy of Marketing Annual Conference, Marketing Without Borders. :*-*

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1997

Academy of Marketing Annual Conference, Marketing Without Borders

Evans, MJ; Patterson, M; O'Malley, L (1997) Academy of Marketing Annual Conference, Marketing Without Borders.

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1997

Academy of Marketing Annual Conference, Marketing Without Borders

O'Malley L; Patterson, M (1997) Academy of Marketing Annual Conference, Marketing Without Borders.

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1997

American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing

Patterson, M; Evans, MJ; O'Malley, L (1997) American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing.

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1996

Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years

Patterson, M., A. Moskvin, L. O Malley, M.J. Evans and S. Mitchell (1996) Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years. :*-*

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1996

Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years

Mitchell, S; Patterson, M; Moskvin, A; O'Malley, L; Evans, MJ (1996) Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years.

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1996

Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years

Patterson, M; Moskvin, A; O'Malley, L; Evans, MJ; Mitchell, S (1996) Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years.

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1996

Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years

Mitchell, S., M. Patterson, A. Moskvin, L. O Malley and M.J. Evans (1996) Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years. :*-*

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1996

3rd American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing

O'Malley, L; Patterson, M; Evans, MJ (1996) 3rd American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing.

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1995

Marketing Education Group Annual Conference, Making Marketing Work

Fahey, D; O'Malley, L; Patterson, M (1995) Marketing Education Group Annual Conference, Making Marketing Work.

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1995

Marketing Education Group Annual Conference, Making Marketing Work

Evans, MJ; Patterson, M; O'Malley, L (1995) Marketing Education Group Annual Conference, Making Marketing Work.

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1995

2nd Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing

Evans, MJ; Patterson, M; O'Malley, L (1995) 2nd Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing.

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1995

Proceedings of the Second Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing

Evans, M.J., M. Patterson and L. O Malley (1995) Proceedings of the Second Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing. :5-15

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1995

Direct Marketing - (Way) Beyond 1984

Evans, M.J., M. Patterson and L. O Malley (1995) Direct Marketing - (Way) Beyond 1984. :281-290

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1995

Proceedings of the Marketing Education Group Annual Conference, Making Marketing Work

Fahey, D., L. O Malley and M. Patterson (1995) Proceedings of the Marketing Education Group Annual Conference, Making Marketing Work. :*-*

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1993

Marketing Education Group Annual Conference, Emerging Issues in Marketing

O'Malley, L (1993) Marketing Education Group Annual Conference, Emerging Issues in Marketing.

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1993

Marketing Education Group Annual Conference, Emerging Issues in Marketing

O'Malley, L (1993) Marketing Education Group Annual Conference, Emerging Issues in Marketing.

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Conference Contributions

2015

Academy of Marketing Conference 2015

O'Malley L., Patterson, M., Lynch, L., Carroll, C., Lichrou, M., Ryan, A., Fahy, J. O'Loughlin, D., O'Connell, B. (2015) Academy of Marketing Conference 2015.

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2003

2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism

Lichrou, M. and O'Malley, L. (2003) 2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism.

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Published Reports

This author has not written any publications of this type yet.

Editorials

2016

Academy of Marketing conference 2015 - the magic of marketing

O'Malley, L,Lichrou, M,Patterson, M (2016) Academy of Marketing conference 2015 - the magic of marketing. Journal Of Marketing Management :807-810

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2007

Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century

Lisa O'Malley and Andy Prothero (2007) Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century. Journal of Marketing Management :899-905

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2006

Contemporary Families and Consumption

O'Malley, L; Prothero, A (2006) Contemporary Families and Consumption. Journal of Consumer Behavior :159-163

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Book Reviews

2002

Review: Carson, D., A. Gilmore, C. Perry and K. Gronhaug (2001) Qualitative Marketing Research

Lisa O[Malley (2002) Review: Carson, D., A. Gilmore, C. Perry and K. Gronhaug (2001) Qualitative Marketing Research. Qualitative Research :123-125

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2002

Brown, J.S. and P. Duguid (2000) The Social Life of Information, Harvard Business School Press

O'Malley, L (2002) Brown, J.S. and P. Duguid (2000) The Social Life of Information, Harvard Business School Press. :124-127

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Other Publications

2016

Academy of Marketing conference 2015 - the magic of marketing

O'Malley, L,Lichrou, M,Patterson, M (2016) Academy of Marketing conference 2015 - the magic of marketing. Journal Of Marketing Management :807-810

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2015

Unveiling Everyday Reflexivity Tactics in a Sustainable Community

Casey, K,Lichrou, M,O'Malley, L (2015) Unveiling Everyday Reflexivity Tactics in a Sustainable Community. Journal Of Macromarketing :144-144

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2007

Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century

Lisa O'Malley and Andy Prothero (2007) Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century. Journal of Marketing Management :899-905

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2006

Commentary on "The Changing Image of Women in American Society: What do Pregnant Women Represent in Advertising

Lisa O'Malley (2006) Commentary on "The Changing Image of Women in American Society: What do Pregnant Women Represent in Advertising. Advertising & Society Review

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2006

Commentary on the F Word: The Use of Fear in Advertising to Mothers

Lisa O'Malley (2006) Commentary on the F Word: The Use of Fear in Advertising to Mothers. Advertising & Society Review

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2006

Does My Bump Look Big in This

O'Malley, L. (2006) Does My Bump Look Big in This. Advertising & Society Review :1-13

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2006

Contemporary Families and Consumption

O'Malley, L; Prothero, A (2006) Contemporary Families and Consumption. Journal of Consumer Behavior :159-163

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2003

Hidden Mountain: The Social Avoidance of Waste

De Coverly, E; O'Malley, L; Patterson, M (2003) Hidden Mountain: The Social Avoidance of Waste.

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2002

Brown, J.S. and P. Duguid (2000) The Social Life of Information, Harvard Business School Press

O'Malley, L (2002) Brown, J.S. and P. Duguid (2000) The Social Life of Information, Harvard Business School Press. :124-127

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2002

Review: Carson, D., A. Gilmore, C. Perry and K. Gronhaug (2001) Qualitative Marketing Research

Lisa O[Malley (2002) Review: Carson, D., A. Gilmore, C. Perry and K. Gronhaug (2001) Qualitative Marketing Research. Qualitative Research :123-125

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2001

Reframing Relationship Marketing For Consumer Markets

Lisa O'Malley and Caroline Tynan (2001) Reframing Relationship Marketing For Consumer Markets. Interactive Marketing :240-246

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