Biography


Professor O'Malley is an innovative and engaged scholar who teaches Relationship Marketing on the Executive MBA and Marketing Leadership on the MSc in Marketing, Consumption & Society at the University of Limerick. She also delivers modules on Marketing, Customer Engagement and Consumer Insight at Warwick Business School and Loughborough University Business School. She encourages critical, creative and reflective engagement with her material and has won several awards for Teaching Excellence. She has also published widely including in the European Journal of Marketing, Consumption, Markets & Culture, Marketing Theory, Industrial Marketing Management, Journal of Marketing Management, Journal of Business Ethics and the Journal of Business Research. She is a member of the Academy of Marketing Executive Committee, the foremost professional body for marketing academics in the UK and she Chairs its Research Subcommittee.


Research Interests

Relationship Marketing, Marketing Leadership, Critical Marketing, Interpretive Consumer Research.

Professional Activities

Education

  • 2001 Nottingham Trent University - Ph.D.
  • 1992 University of Limerick - M.B.S.
  • 1989 Buckinghamshire College of Education - Graduate Diploma
  • 1986 University of Limerick - B. Business Studies

Employment

  • 2000 University of Nottingham - Senior Lecturer in Marketing
  • 1996 Cardiff University - Lecturer in Marketing
  • 1992 University of Glamorgan - Lecturer in Marketing

Books

Exploring Direct Marketing

Dr. Maurice Patterson
Prof. Lisa O'Malley
1999
London
International Thomson Business Press
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Exploring Direct and Customer Relationship Marketing

Dr. Maurice Patterson
Prof. Lisa O'Malley
2004
London
Thompson Learning
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Book Chapters

Place branding and place narratives

Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2017
Cheltenham
Edward Elgar
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Vanishing Point: The Mix Management Paradigm Re-Viewed

Dr. Maurice Patterson
Prof. Lisa O'Malley
2001
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Authenticity and Transparency in the Teaching of Leadership Readiness

Prof. Lisa O'Malley
2016
UK
Springer
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Paperback Mother

Dr. Maurice Patterson
Dr. Caoilfhionn Ni Bheachain
Prof. Lisa O'Malley
2006
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Marketing Theory

Prof. Lisa O'Malley
2016
UK
Routledge
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Vanishing Point: The Mix Management Paradigm Re-Viewed

Prof. Lisa O'Malley
2005
Read more

Bouncing Back: Reclaiming the Body from Pregnancy

Dr. Maurice Patterson
Prof. Lisa O'Malley
2013
London
Routledge
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Death of a Metaphor: Re-viewing the 'Marketing as Relationships' Frame

Dr. Maurice Patterson
Prof. Lisa O'Malley
2013
London
Sage
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Relationship Marketing: Conceptual Foundations

Prof. Lisa O'Malley
2003
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Relationship Marketing

Prof. Lisa O'Malley
2003
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Living the History of the Titanic in Cobh

Prof. Lisa O'Malley
2018
London
Routledge
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Concept, Metaphor or Reality: The Prognosis for Relationship Marketing in Consumer Markets

Prof. Lisa O'Malley
2005
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Edited Books

This author has not written any publications of this type yet.

Peer Reviewed Journals

Use and Application of Geodemographic Databases in Site Selection and Trade Area Analysis by UK Retailers: An Empirical Investigation

Dr. Maurice Patterson
Prof. Lisa O'Malley
1997
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Responsible business practice: re-framing CSR for effective SME engagement

Prof. Lisa O'Malley
2010
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Direct Mail Attitudes: A UK Perspective

Dr. Maurice Patterson
Prof. Lisa O'Malley
1999
Read more

Direct Marketing: Rise and Rise or Rise and Fall?

Dr. Maurice Patterson
Prof. Lisa O'Malley
1995
Read more

Relationships and Technology: Strategic Implications

Prof. Lisa O'Malley
2002
Read more

The Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation

Prof. Lisa O'Malley
1999
Read more

Mapping the re-engagement of CRM with relationship marketing

Dr. Maurice Patterson
Prof. Lisa O'Malley
2006
Read more

Insights into the creation of a successful MNE innovation cluster

Prof. Lisa O'Malley
2015
Read more

Caring and Conflicted: Mothers' Ethical Judgments about Consumption

Prof. Lisa O'Malley
2016
Read more

Vanishing Point: The Mix Management Paradigm Re-Viewed (Introspective Retrospective)

Dr. Maurice Patterson
Prof. Lisa O'Malley
2002
Read more

Consumer Reactions to Database-Based Supermarket Loyalty Schemes

Dr. Maurice Patterson
Prof. Lisa O'Malley
1997
Read more

Retailing Applications of Geodemographics: A Preliminary Investigation

Dr. Maurice Patterson
Prof. Lisa O'Malley
1995
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The Development of Relationships and Networks for Successful Radical Innovation

Prof. Lisa O'Malley
2008
Read more

Vanishing Point: The Mix Management Paradigm Re-Viewed

Dr. Maurice Patterson
Prof. Lisa O'Malley
1998
Read more

Relationship Marketing in Consumer Markets: Rhetoric or Reality?

Prof. Lisa O'Malley
2000
Read more

Making Santorini: Reflecting on the Past, Imagining the Future', Journal of Place Management and Development

Dr. Maurice Patterson
Prof. Lisa O'Malley
2017
Read more

Caring and Conflicted: Mothers' Ethical Judgments about Consumption

Prof. Lisa O'Malley
2014
Read more

The Evolution of the Direct Marketing Consumer

Dr. Maurice Patterson
Prof. Lisa O'Malley
2000
Read more

Relationship Marketing and Privacy Issues: Building Bonds or Barriers

Dr. Maurice Patterson
Prof. Lisa O'Malley
1998
Read more

Direct Marketing: Rise and Rise, or Rise and Fall

Prof. Lisa O'Malley
1995
Read more

Beating, ditching and hiding: consumers' everyday resistance to marketing

Prof. Lisa O'Malley
2017
Read more

Intimacy or Intrusion: The Privacy Dilemma for Relationship Marketing in Consumer Markets

Dr. Maurice Patterson
Prof. Lisa O'Malley
1997
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The Dynam,ics of the Legal Market: An Interaction Perspective

Prof. Lisa O'Malley
1999
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Database Marketing: Investigating Privacy Concerns

Dr. Maurice Patterson
Prof. Lisa O'Malley
1997
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Road bowling in Ireland: Social space and the context of context

Prof. Lisa O'Malley
2019
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Direct Mail and Consumer Response: An Empirical Study of Consumer Experiences of Direct Mail

Dr. Maurice Patterson
Prof. Lisa O'Malley
1996
Read more

Death of a metaphor: reviewing the 'marketing as relationships' frame

Dr. Maurice Patterson
Prof. Lisa O'Malley
Prof. Helen Kelly Holmes
2008
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Relational marketing: development, debates and directions

Prof. Lisa O'Malley
2014
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Strategic B2B Customer Experience Management: The Importance of Outcomes-Based Measures

Prof. Lisa O'Malley
2017
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Narratives of a tourism destination: Local particularities and their implications for place marketing and branding

Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2010
Read more

Direct Marketing Communications in the UK: A Study of Growth Past, Present and Future

Dr. Maurice Patterson
Prof. Lisa O'Malley
1996
Read more

Buying into Motherhood? Problematic Consumption and Ambivlence in Transitional Phases

Prof. Lisa O'Malley
2010
Read more

UK Attitudes Toward Direct Mail

Dr. Maurice Patterson
Prof. Lisa O'Malley
1999
Read more

Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing

Prof. Lisa O'Malley
2010
Read more

On the Marketing Implications of Place Narratives

Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2014
Read more

Unveiling Everyday Reflexivity Tactics in a Sustainable Community

Prof. Lisa O'Malley
2016
Read more

Identity, collaboration and radical innovation: The role of dual organisation identification

Prof. Lisa O'Malley
2014
Read more

Women in Advertising: Representations, Repercussions and Responses

Prof. Lisa O'Malley
2009
Read more

Reflections on Collaboration in Interpretative Consumer Research""

Prof. Lisa O'Malley
2008
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Direct Marketing: Data Fusion and Data Control

Prof. Lisa O'Malley
1999
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Professional Interaction: Exploring the Concept of Attraction

Prof. Lisa O'Malley
2003
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Relational Responses and Competences for Radical Product Innovation""

Prof. Lisa O'Malley
2009
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Motherhood, Marketization, and Consumer Vulnerability

Prof. Lisa O'Malley
2010
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Structural social capital evolution and knowledge transfer: Evidence from an Irish pharmaceutical network

Prof. Lisa O'Malley
2014
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Brands, Consumers and Relationships: A Critical Review

Dr. Maurice Patterson
Prof. Lisa O'Malley
2006
Read more

Bridging the Direct Marketing - Direct Consumer Gap: Some Solutions from Qualitative Research

Prof. Lisa O'Malley
2001
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The Growth of Direct Marketing and Consumer Attitudinal Response to the Privacy Issue

Dr. Maurice Patterson
Prof. Lisa O'Malley
1996
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Marketing in a Recession: Retrench or Invest

Prof. Lisa O'Malley
2011
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Pedagogy and Relationship Marketing: Opportunities for Frame Restructuring using African Drumming

Prof. Lisa O'Malley
2006
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Hidden Mountain The Social Avoidance of Waste

Dr. Maurice Patterson
Prof. Lisa O'Malley
2008
Read more

Identity and Radical Process Innovation: The Case of the SSPC

Prof. Lisa O'Malley
2015
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The role of the boundary spanner in bringing about innovation in cross-sector partnerships

Dr. Annmarie Ryan
Prof. Lisa O'Malley
2016
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Beyond the Frills of Relationship Marketing

Prof. Lisa O'Malley
2004
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Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Destination

Dr. Maria Lichrou
Prof. Lisa O'Malley
2006
Read more

Can Loyalty Schemes Really Build Loyalty

Prof. Lisa O'Malley
1998
Read more

Place-product or Place Narrative(s)? Perspectives in the Marketing of Tourism Destinations""

Prof. Lisa O'Malley
2008
Read more

Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century

Prof. Lisa O'Malley
2006
Read more

Maintaining Relationships: Lessons from the Legal Market

Prof. Lisa O'Malley
2000
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Roles, Role Performance and Radical Innovation Competences

Prof. Lisa O'Malley
2012
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Other Journals

This author has not written any publications of this type yet.

Conference Publications

Education for Sustainable Development Conference

Dr. Annmarie Ryan
Prof. Lisa O'Malley
2005
Read more

22nd IMP Annual Conference

Dr. Annmarie Ryan
Prof. Lisa O'Malley
2006
Read more

RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism

Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2016
Read more

Academy of Marketing Annual Conference: Marketing Relevance

Dr. Maurice Patterson
Prof. Lisa O'Malley
2013
Read more

Academy of Marketing Annual Conference

Prof. Lisa O'Malley
2006
Read more

Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years

Dr. Maurice Patterson
Prof. Lisa O'Malley
1996
Read more

American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing

Prof. Lisa O'Malley
1998
Read more

Marketing Communication Strategies in a Changing Global Environment Conference

Prof. Lisa O'Malley
2002
Read more

European Advances in Consumer Research

Prof. Lisa O'Malley
2005
Read more

37th Annual European Marketing Academy Conference

Prof. Lisa O'Malley
2008
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Institute for the Study of Business Markets

Prof. Lisa O'Malley
2012
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Child and Teen Consumption Conference

Prof. Lisa O'Malley
2014
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Interpretive Consumer Research Workshop

Prof. Lisa O'Malley
2009
Read more

Academy of Marketing Annual Conference: Marketing Excellence

Prof. Lisa O'Malley
2006
Read more

Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society

Prof. Lisa O'Malley
2006
Read more

Proceedings of the 6th American Marketing Association Conference on Gender, Marketing and Consumer Behaviour

Prof. Lisa O'Malley
2002
Read more

1st International Colloquium on Place Marketing and Branding

Dr. Maurice Patterson
Prof. Lisa O'Malley
2009
Read more

Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society

Dr. Annmarie Ryan
Prof. Lisa O'Malley
2005
Read more

4th Nordic Workshop on Relationship Dynamics

Dr. Annmarie Ryan
Prof. Lisa O'Malley
2006
Read more

Academy of Marketing Conference: The Magic in Marketing

Dr. Maria Lichrou
Prof. Lisa O'Malley
2015
Read more

Academy of Marketing Conference: Marketing Dimensions People, places and spaces

Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2014
Read more

Academy of Marketing Annual Conference

Prof. Lisa O'Malley
2013
Read more

Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years

Dr. Maurice Patterson
Prof. Lisa O'Malley
1996
Read more

First Biannual Consumer Research Workshop

Prof. Lisa O'Malley
1998
Read more

6th ACR Conference on Gender, Marketing and Consumer Behaviour

Dr. Maurice Patterson
Prof. Lisa O'Malley
2002
Read more

Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society

Dr. Maurice Patterson
Prof. Lisa O'Malley
2005
Read more

Consumer Culture Theory 3rd Annual Conference

Prof. Lisa O'Malley
2008
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Academy of Marketing

Prof. Lisa O'Malley
2013
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39th Annual Macromarkeitng Conference

Prof. Lisa O'Malley
2014
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European Advances in Consumer Resarch

Prof. Lisa O'Malley
2010
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22nd IMP Annual Conference

Prof. Lisa O'Malley
2006
Read more

35th Annual European Marketing Academy Conference: Sustainable Marketing Leadership

Prof. Lisa O'Malley
2006
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Proceedings of the Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice

Prof. Lisa O'Malley
2000
Read more

European Advances in Consumer Research, Vol. 8.

Dr. Maurice Patterson
Prof. Lisa O'Malley
2007
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22nd IMP Annual Conference, Opening the Network

Dr. Annmarie Ryan
Prof. Lisa O'Malley
2006
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Consumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring Perspective

Prof. Lisa O'Malley
2016
Read more

8th Workshop on Interpretive Consumer Research

Dr. Maurice Patterson
Prof. Lisa O'Malley
2015
Read more

6th ACR Conference on Gender, Marketing and Consumer Behaviour

Prof. Lisa O'Malley
2002
Read more

Child and Teen Consumption Conference: Being, Becoming and Belonging

Dr. Maurice Patterson
Prof. Lisa O'Malley
2014
Read more

3rd American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing

Dr. Maurice Patterson
Prof. Lisa O'Malley
1996
Read more

First Biannual Consumer Research Workshop

Prof. Lisa O'Malley
1998
Read more

Proceedings of the 10th International Colloquium in Relationship Marketing

Prof. Lisa O'Malley
2002
Read more

35th Annual European Marketing Academy Conference, Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics

Prof. Lisa O'Malley
2006
Read more

Academy of Marketing Annual Conference

Prof. Lisa O'Malley
2008
Read more

Academy of Marketing Annual Conference, Marketing Relevance

Dr. Maria Lichrou
Prof. Lisa O'Malley
2013
Read more

5th International Conference on Rhetoric and Narrative in Management Research

Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2013
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Consumer Culture Theory

Prof. Lisa O'Malley
2008
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8th ACR Conference on Gender, Marketing and Consumer Behaviour

Prof. Lisa O'Malley
2006
Read more

31st Annual Macromarketing Seminar: Macromarketing - The Future of Marketing

Prof. Lisa O'Malley
2006
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Proceedings of the American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing

Prof. Lisa O'Malley
1997
Read more

4th Nordic Workshop on Relationship Dynamics

Dr. Annmarie Ryan
Prof. Lisa O'Malley
2006
Read more

Institute of Place Management 4th International Biennial Conference

Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2017
Read more

Academy of Marketing Conference: The Magic in Marketing

Dr. Maurice Patterson
Prof. Lisa O'Malley
2015
Read more

10th International Colloquium in Relationship Marketing

Dr. Maurice Patterson
Prof. Lisa O'Malley
2002
Read more

Marketing Education Group Annual Conference, Emerging Issues in Marketing

Prof. Lisa O'Malley
1993
Read more

Academy of Marketing Annual Conference, Marketing Without Borders

Dr. Maurice Patterson
Prof. Lisa O'Malley
1997
Read more

7th International Colloquium on Relationship Marketing, Relationship Marketing: Delivering Value Out of Bounds

Prof. Lisa O'Malley
1999
Read more

European Advances in Consumer Research

Prof. Lisa O'Malley
2003
Read more

31st Annual Macromarketing Seminar, Macromarketing – The Future of Marketing

Prof. Lisa O'Malley
2006
Read more

11th Annual Conference of the Irish Academy of Management

Prof. Lisa O'Malley
2008
Read more

Myth and the Market, Inter-disciplinary Conference

Dr. Maria Lichrou
Prof. Lisa O'Malley
2014
Read more

8th ACR Conference on Gender, Marketing and Consumer Behaviour

Dr. Maurice Patterson
Prof. Lisa O'Malley
2006
Read more

Academy of Marketing Annual Conference, Marketing Excellence

Prof. Lisa O'Malley
2006
Read more

Academy of Marketing Annual Conference: Marketing Excellence

Dr. Maria Lichrou
Prof. Lisa O'Malley
2006
Read more

Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society

Prof. Lisa O'Malley
2005
Read more

Proceedings of the Academy of Marketing Annual Conference, Marketing Without Borders

Prof. Lisa O'Malley
1997
Read more

American Marketing Association Winter Educators Conference: Creating Value through Marketing Experiences and Interactive Partnerships

Professor. John Fahy
Dr. Annmarie Ryan
Prof. Lisa O'Malley
2007
Read more

4th Corfu Symposium on Managing & Marketing Places

Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2017
Read more

2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism

Prof. Lisa O'Malley
2003
Read more

European Advances in Consumer Research

Dr. Maurice Patterson
Prof. Lisa O'Malley
2003
Read more

Marketing Education Group Annual Conference, Emerging Issues in Marketing

Prof. Lisa O'Malley
1993
Read more

Academy of Marketing Annual Conference, Marketing Without Borders

Dr. Maurice Patterson
Prof. Lisa O'Malley
1997
Read more

15th Annual IMP Conference, Interactions, Relationships and Networks: Towards the New Millennium

Prof. Lisa O'Malley
1999
Read more

European Advances in Consumer Research

Prof. Lisa O'Malley
2003
Read more

8th ACR Conference on Gender, Marketing and Consumer Behaviour

Prof. Lisa O'Malley
2006
Read more

Academy of Marketing Annual Conference

Prof. Lisa O'Malley
2011
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International Centre for Anti-Consumption Research / Journal of Consumer Affairs Symposium on Anti-consumption and Consumer Wellbeing

Prof. Lisa O'Malley
2014
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1st International Meetings Industry Conference: Challenges in the New Global Environment

Prof. Lisa O'Malley
2004
Read more

European Advances in Consumer Research

Dr. Maria Lichrou
Prof. Lisa O'Malley
2007
Read more

34th Annual European Marketing Academy Conference: Rejuvenating Marketing - Contamination, Innovation, Integration

Prof. Lisa O'Malley
2005
Read more

Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years

Prof. Lisa O'Malley
1996
Read more

Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years

Prof. Lisa O'Malley
1996
Read more

4th Research Conference on Relationship Marketing

Dr. Annmarie Ryan
Prof. Lisa O'Malley
2007
Read more

International Society for Markets and Development Biennial Conference

Dr. Maurice Patterson
Prof. Lisa O'Malley
2016
Read more

5th ICAR symposium

Dr. Maria Lichrou
Prof. Lisa O'Malley
2014
Read more

European Marketing Academy Annual Conference

Dr. Maurice Patterson
Prof. Lisa O'Malley
2005
Read more

Marketing Education Group Annual Conference, Making Marketing Work

Dr. Maurice Patterson
Prof. Lisa O'Malley
1995
Read more

American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing

Dr. Maurice Patterson
Prof. Lisa O'Malley
1997
Read more

Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice

Prof. Lisa O'Malley
2000
Read more

International Research Conference

Prof. Lisa O'Malley
2003
Read more

Academy of Marketing Annual Conference, Marketing Excellence

Prof. Lisa O'Malley
2006
Read more

34th INFORMS Marketing Science Conference

Prof. Lisa O'Malley
2012
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Seventh European Association for Consumer Research Conference

Prof. Lisa O'Malley
2005
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Academy of Marketing Annual Conference, A History of the Next Decade

Prof. Lisa O'Malley
2003
Read more

8th ACR Conference on Gender, Marketing and Consumer Behaviour

Prof. Lisa O'Malley
2006
Read more

European Advances in Consumer Research

Prof. Lisa O'Malley
2005
Read more

Proceedings of the Second Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing

Prof. Lisa O'Malley
1995
Read more

European Advances in Consumer Research

Prof. Lisa O'Malley
2003
Read more

Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society

Dr. Annmarie Ryan
Prof. Lisa O'Malley
2005
Read more

International Society for Markets and Development Biennial Conference

Dr. Maria Lichrou
Prof. Lisa O'Malley
2016
Read more

Annual Macromarketing Conference

Prof. Lisa O'Malley
2014
Read more

European Advances in Consumer Research

Dr. Maurice Patterson
Prof. Lisa O'Malley
2005
Read more

Marketing Education Group Annual Conference, Making Marketing Work

Dr. Maurice Patterson
Prof. Lisa O'Malley
1995
Read more

American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing

Prof. Lisa O'Malley
1997
Read more

Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice

Dr. Maurice Patterson
Prof. Lisa O'Malley
2000
Read more

1st International Meetings Industry Conference: Challenges in the New Global Environment

Prof. Lisa O'Malley
2004
Read more

4th Interpretive Consumer Research Conference

Prof. Lisa O'Malley
2007
Read more

19th International Product Development Management Conference, EIASM

Prof. Lisa O'Malley
2012
Read more

Academy of Marketing Annual Conference

Prof. Lisa O'Malley
2014
Read more

2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism

Prof. Lisa O'Malley
2003
Read more

8th ACR Conference on Gender, Marketing and Consumer Behaviour

Prof. Lisa O'Malley
2006
Read more

Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society

Prof. Lisa O'Malley
2005
Read more

Direct Marketing - (Way) Beyond 1984

Prof. Lisa O'Malley
1995
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Academy of Marketing Annual Conference: A History of the Next Decade

Prof. Lisa O'Malley
2003
Read more

25th Annual IMP Conference Marseilles, France

Dr. Annmarie Ryan
Prof. Lisa O'Malley
2009
Read more

Education for Sustainable Development

Dr. Annmarie Ryan
Prof. Lisa O'Malley
2005
Read more

3rd Corfu Symposium on Managing & Marketing Places

Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2016
Read more

Myth and the Market

Prof. Lisa O'Malley
2014
Read more

Academy of Marketing Annual Conference: Marketing, Branding Business, Shaping Society

Prof. Lisa O'Malley
2005
Read more

2nd Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing

Dr. Maurice Patterson
Prof. Lisa O'Malley
1995
Read more

Academy of Marketing Annual Conference: Adding Value Through Marketing

Prof. Lisa O'Malley
1998
Read more

10th Biennial World Marketing Congress

Prof. Lisa O'Malley
2001
Read more

Annual European Marketing Academy Conference, Rejuvenating Marketing: Contamination, Innovation, Integration

Prof. Lisa O'Malley
2005
Read more

European Advances in Consumer Research

Prof. Lisa O'Malley
2007
Read more

International Federation of Scholarly Associations of Management

Prof. Lisa O'Malley
2012
Read more

Academy of Marketing Annual Conference

Prof. Lisa O'Malley
2014
Read more

Association of Consumer Research

Prof. Lisa O'Malley
2008
Read more

Academy of Marketing Annual Conference: Marketing Excellence

Prof. Lisa O'Malley
2006
Read more

Education for Sustainable Development

Prof. Lisa O'Malley
2005
Read more

Proceedings of the Marketing Education Group Annual Conference, Making Marketing Work

Prof. Lisa O'Malley
1995
Read more

Academy of Marketing Annual Conference: Marketing Excellence

Dr. Maurice Patterson
Prof. Lisa O'Malley
2006
Read more

Conference Contributions

2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism

Prof. Lisa O'Malley
2003
Read more

Academy of Marketing Conference 2015

Dr. Deirdre O'Loughlin
Professor. John Fahy
Prof. Lisa O'Malley
2015
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Published Reports

This author has not written any publications of this type yet.

Editorials

Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century

Prof. Lisa O'Malley
2007
Read more

Contemporary Families and Consumption

Prof. Lisa O'Malley
2006
Read more

Academy of Marketing conference 2015 - the magic of marketing

Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2016
Read more

Book Reviews

Brown, J.S. and P. Duguid (2000) The Social Life of Information, Harvard Business School Press

Prof. Lisa O'Malley
2002
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Review: Carson, D., A. Gilmore, C. Perry and K. Gronhaug (2001) Qualitative Marketing Research

Prof. Lisa O'Malley
2002
Read more

Other Publications

Unveiling Everyday Reflexivity Tactics in a Sustainable Community

Prof. Lisa O'Malley
2015
Read more

Contemporary Families and Consumption

Prof. Lisa O'Malley
2006
Read more

Review: Carson, D., A. Gilmore, C. Perry and K. Gronhaug (2001) Qualitative Marketing Research

Prof. Lisa O'Malley
2002
Read more

Hidden Mountain: The Social Avoidance of Waste

Prof. Lisa O'Malley
2003
Read more

Reframing Relationship Marketing For Consumer Markets

Prof. Lisa O'Malley
2001
Read more

Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century

Prof. Lisa O'Malley
2007
Read more

Commentary on "The Changing Image of Women in American Society: What do Pregnant Women Represent in Advertising

Prof. Lisa O'Malley
2006
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Commentary on the F Word: The Use of Fear in Advertising to Mothers

Prof. Lisa O'Malley
2006
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Does My Bump Look Big in This

Prof. Lisa O'Malley
2006
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Academy of Marketing conference 2015 - the magic of marketing

Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2016
Read more

Brown, J.S. and P. Duguid (2000) The Social Life of Information, Harvard Business School Press

Prof. Lisa O'Malley
2002
Read more