Prof. Helen Kelly Holmes

Faculty Of Arts, Humanities & Social Sci

School Of Modern Languages & Applied Lin

Office Of The Dean Humanities

Position: Chair in Applied Languages

Email: helen.kelly.holmes@ul.ie

Tel: +353 61 234206

Address(es)

School of Modern Languages and Applied Linguistics

University of Limerick

Limerick

Biography

Helen Kelly-Holmes is Professor of Applied Languages in the School of Modern Languages and Applied Linguistics, Ollscoil Luimnigh/University of Limerick and is an active member of the Centre for Applied Language Studies (CALS), having previously served as Director of the Centre. Helen co-edits Palgrave's long-running Language and Globalization book series (with Sue Wright) and from 2015-2020, Helen was Co-Editor-in-Chief of Language Policy (published by Springer). She is currently on the editorial boards of Journal of Sociolinguistics, World Englishes, Language Policy, Text and Talk and Sociolinguistica, and holds an Adjunct Professorship in Discourse Studies at the University of Jyväskylä, Finland. Helen is a graduate of the University of Limerick, where she studied Marketing and German. She completed her PhD in 1995 at Aston University Birmingham, UK on the topic of advertising as a new discourse in the former German Democratic Republic. She took up a Lectureship in German at Aston University in Birmingham in 1995, and joined University of Limerick in 2002 as a UL Foundation Research Scholar. She was appointed to the Chair in Applied Languages in 2015. From September 2017 to March 2021, Helen served as Dean of the Faculty of Arts, Humanities and Social Sciences.

Research Interests

Helen is part of the TESOL/Linguistics Section of the School and her research concerns sociolinguistics, the study of language in society, and focuses on the interrelationship between media, markets, technologies and languages and the management of these relationships. She is particularly interested in the economic aspects of multilingualism, especially in relation to minority languages and the global political economy of English. Recent books include: Language, Global Mobilities, Blue-Collar Workers and Blue-collar Workplaces (Edited with K. Gonçalves, Routledge Critical Studies in Multilingualism, 2020); Sociolinguistics from the Periphery: Small Languages in New Circumstances (with S. Pietikainen, A. Jaffe & N. Coupland - Cambridge University Press, 2016); Language and the Media (Routledge Critical Concepts in Linguistics 2015). I enjoy supervision and mentoring very much and have completed 16 PhD supervisions over a range of topics in Sociolinguistics and Applied Linguistics / TESOL and am currently supervising five students with an additional eight co-supervisions. I am always interested in hearing from prospective PhD students and Post-doctoral fellow.

Professional Activities

Award

2009 - Adjunct Professorship in Discourse Studies

Employment

1995 Aston University, Birmingham, UK - Lecturer

Education

1995 Aston University, Birmingham - Doctor of Philosophy
1991 University of Limerick - B.Business Studies

Association

Member, Irish Association of Applied Linguistics

Committee

Series Co-Editor, Language and Globalization (Palgrave),
Editorial Board, Discourse, Context and Media,
Editorial Board, World Englishes,
Editorial Board, Language Policy ,
Advisory Board, Sociolinguistica Journal ,
Editorial Board, Journal of Sociolinguistics,
Editorial Board, Text and Talk Journal,

Language

English
German
Gaeilge

Peer Reviewed Journals

2019

Irish English in intra- and intercultural advertising

Kelly-Holmes H. (2019) Irish English in intra- and intercultural advertising. World Englishes :352-365

Biography

Research Interests

Professional Activities

Award

Employment

Education

Association

Committee

Language

Publications

Peer Reviewed Journals

Irish English in intra- and intercultural advertising

Irish English in intra&#8208; and intercultural advertising

Spectacular language and creative marketing in a Singapore tailor shop

Multilingualism and Technology: A Review of Developments in Digital Communication from Monolingualism to Idiolingualism

Developing language awareness for teachers of emergent bilingual learners using dialogic inquiry

Vernacularisation and authenticity in Irish radio advertising

Perspectives on Language Sustainability in a Performance Era: Discourses, Policies, and Practices in a Digital and Social Media Campaign to Revitalise Irish

Exploring language attitudes and ideologies in university students' discussion of Irish in a context of increasing language diversity

Constructing and Disputing Brand National Identity in Marketing Discourse

Language: A Challenging Resources in a Museum of Sami Culture

Developing language awareness for teachers of emergent bilingual learners using dialogic inquiry

Commodifying Sami culture in an indigenous tourism site

Choose your language: Categorisation and Control in Cyberspace

The local political economy of languages in a Sami tourism destination: Authenticity and mobility in the labelling of souvenirs

Promoting tourism in linguistic minority spaces on the web: A study of linguistic and visual resources on tourist websites for dingle, Ireland and Inari, Finland

Codeswitching, identity and ownership in Irish radio comedy

Thematising multilingualism in the media INTRODUCTION

Gifting, service, and performance: Three eras in minority-language media policy and practice

Sex, lies and thematising Irish New media, old discourses?

Rethinking the macromicro relationship: Some insights from the marketing domain

Language trends: Reflexivity in commercial language policies and practices

Convergence and divergence in Basque, Irish and Sami media language policing

Death of a metaphor: reviewing the 'marketing as relationships' frame

Minority language advertising: A profile of two Irish-language newspapers

Irish on the world wide web: Searches and sites

Multilingualism and commercial language practices on the Internet

Linguistic normalisation and the market: advertising and linguistic choice in El Periódico de Catalunya.

`I think they just think it's going to go away at some stage': Policy and practice in teaching english as an additional language in irish primary schools

An analysis of the languages in students' repertoires and the languages they use on the Internet (France, Italy, Indonesia Macedonia, Oman, Poland, Tanzania, and Ukraine) International Journal on Multicultural Society

The spoilt children of Europe: German Press Coverage of the Nice Treaty Referenda in Ireland

Innocence Lost: Texts, economics and relocating German-Irish relations

There is a corner that is forever Munich': Advertising and Anglo-German relations

Bier, Parfum, Kaas: Language fetish in intercultural advertising

The discourse of Western marketing professionals in Central and Eastern Europe: their role in the creation of a context for advertising and marketing messages

Books

Sociolinguistics from the periphery: Small languages in new circumstances

Advertising as multilingual communication.

Book Chapters

Language Policy: Taking stock in a changing context&#12288;

The linguistic business of marketing

Minority Languages and Markets

Virtual ethnographic approaches to researching multilingualism online

Brand styling, enregisterment, and change: The case of C'est Cidre

Making and marketing in the bilingual periphery: Materialization as metacultural transformation

Virtual Ethnography

Theorising the market in sociolinguistics

Language and the Media: General Introduction

Analyzing Language Policies in New Media

Digital advertising

Linguistic fetish: The sociolinguistics of visual multilingualism

Mediatized spaces for minoritized languages. Challenges and opportunities.

Multilingualism and the Periphery

The Peripheral Multilingualism Lens: A Fruitful and Challenging Way Forward?

'Translation in Progress': Centralizing and Peripheralizing Tensions in the Practices of Commerical Actors in Minority Language Sites

Multilingualism and Media

The Dangers of Normativity - the Case of Minority Language Media

Multilingualism and the media

Raising Language Awareness or Reinforcing Monolingual Norms? A Study of International Marketing Textbooks

Markets and Languages: Sociolinguistic Perspectives

Languages and Global Marketing

Narrating Transition in East German Company Histories

Contact, community and continuity: The case of German speakers in mid-west Ireland

`When Hector met Tom Cruise': Attitudes to Irish in a radio satire.

'When Hector met Tom Cruise': attitudes to Irish in a radio satire

Thinking beyond the technology: Towards a broader understanding of new language-learning environments

A relevance approach to Irish-English advertising: The case of Brennan's Bread.

Language boundaries as social, political and discursive constructs

Whose language? Whose culture?

Minority Language Broadcasting: Foreword

Irish English in intra‐ and intercultural advertising

Language Policy: Taking stock in a changing context　

The European Business Environment Germany.