Biography
Helen Kelly-Holmes is Professor of Applied Languages in the School of Modern Languages and Applied Linguistics, Ollscoil Luimnigh/University of Limerick and is an active member of the Centre for Applied Language Studies (CALS), having previously served as Director of the Centre. Her research concerns sociolinguistics, the study of language in society, and focuses on the interrelationship between media, markets, technologies and languages. She is particularly interested in the economic aspects of multilingualism, especially in relation to minority languages and the global political economy of English Recent books include: Language, Global Mobilities, Blue-Collar Workers and Blue-collar Workplaces (Edited with K. Gonçalves, Routledge Critical Studies in Multilingualism, 2020); Sociolinguistics from the Periphery: Small Languages in New Circumstances (with S. Pietikainen, A. Jaffe & N. Coupland - Cambridge University Press, 2016); Language and the Media (Routledge Critical Concepts in Linguistics 2015). Helen co-edits Palgrave's long-running Language and Globalization book series (with Sue Wright) and from 2015-2020, Helen was Co-Editor-in-Chief of Language Policy (published by Springer). She holds an Adjunct Professorship in Discourse Studies at the University of Jyväskylä, Finland. Helen is a graduate of the University of Limerick, where she studied Marketing and German (1987-1991). She completed her PhD in 1995 at Aston University Birmingham on the topic of advertising as a new discourse in the former German Democratic Republic. She took up a Lectureship in German at Aston University in Birmingham in 1995, and joined University of Limerick in 2002 as a UL Foundation Research Scholar (2002-2007). She was appointed as a Lecturer in Sociolinguistics in 2007 and was appointed to the Chair in Applied Languages in 2015. In September 2017, Helen was appointed Dean of the Faculty of Arts, Humanities and Social Sciences.
Research Interests
I have a wide range of interests under the broad heading of sociolinguistics, with a particular focus on the interrelationships between media, markets, technology, and language and on economic aspects of multilingualism.
I am always interested in applications for research supervision in the broad areas of language policy, particularly in relation to media, marketing and multilingualism; projects in the area of discourse analysis; TESOL projects in the areas of language ideologies/attitudes, political economy and globalization; and in social media.
Previous collaborations included the Peripheral Multilingualism project (for more details: www.peripheralmultilingualism.fi) and the Northern Multilingualism project with Sari Pietikainen, University of Jyvaskyla, Finland.
If you are interested in submitting a proposal to the Language and Globalization series, which I co-edit with Sue Wright, please do feel free to contact me (helen.kelly.holmes@ul.ie).
Teaching Interests
I teach a number of modules in the area of general linguistics (Language and Culture, a first year introductory course), sociolinguistics and media studies (New Media, Language and Globalization (year 4 elective) and Analyzing Media Discourse (year 2 and 3 elective), and some MA modules including Language and Inclusion in Organizations (MA in Applied Linguistics and Certificate in Equality, Diversity and Inclusion) and Culture and the Market (MA in Applied Linguistics) as well as Research Methods for MA and PhD students. I supervise final year projects on a wide range of topics (see FYP site for details) aand supervise dissertations for students on the MA in Applied Linguistics, MA in TESOL and MA in Irish-German studies.
Professional Activities
Award
- 2009 - Adjunct Professorship in Discourse Studies
Employment
- 1995 Aston University, Birmingham, UK - Lecturer
Education
- 1995 Aston University, Birmingham - Doctor of Philosophy
- 1991 University of Limerick - B.Business Studies
Association
- Member, Irish Association of Applied Linguistics
Committee
- Series Co-Editor, Language and Globalization (Palgrave),
- Editorial Board, Discourse, Context and Media (Elsevier),
- Editorial Board, World Englishes (Wiley),
- Editorial Board, Language Policy (Springer),
Language
- English
- German
- Gaeilge
Publications
Book
Sociolinguistics from the periphery: Small languages in new circumstances
Pietik�inen S.;Kelly-Holmes H.;Jaffe A.;Coupland N.
Sociolinguistics from the Periphery: Small Languages in New Circumstances
DOI: 10.1017/CBO9781316403617
Advertising as multilingual communication.
Kelly-Holmes, H
Book Chapter
The linguistic business of marketing
Kelly-Holmes H.
The Business of Words: Wordsmiths, Linguists, and Other Language Workers
DOI: 10.4324/9781351041782-3
The Linguistic Business of Marketing.
Helen Kelly-Holmes
The Business of Words: Wordsmiths, Linguists, and Other Language Workers
Minority Languages and Markets
Pietikäinen, S.; Kelly-Holmes, H., Rieder, M.
Handbook of Minority Languages and Communities
Virtual ethnographic approaches to researching multilingualism online
Lenihan, Aoife and Kelly-Holmes, Helen
Researching Multilingualism: Critical and Ethnographic Approaches
Brand styling, enregisterment, and change: The case of C'est Cidre
Kelly-Holmes H.
Style, Mediation, and Change: Sociolinguistic Perspectives on Talking Media
DOI: 10.1093/acprof:oso/9780190629489.003.0005
Making and marketing in the bilingual periphery: Materialization as metacultural transformation
Coupland N.;Kelly-Holmes H.
Language and Materiality: Ethnographic and Theoretical Explorations
DOI: 10.1017/9781316848418.009
Virtual Ethnography
Lenihan, A;Kelly-Holmes, H
RESEARCH METHODS IN INTERCULTURAL COMMUNICATION: A PRACTICAL GUIDE
Theorising the market in sociolinguistics
Kelly-Holmes, H,Coupland, N
Sociolinguistics: Theoretical Debates
Language and the Media: General Introduction
Kelly-Holmes, Helen
Language and the Media
Digital advertising
Kelly-Holmes H.
The Routledge Handbook of Language and Digital Communication
DOI: 10.4324/9781315694344
Analyzing Language Policies in New Media
Kelly-Holmes, Helen
Research Methods in Language Policy and Planning
Mediatized spaces for minoritized languages. Challenges and opportunities.
Helen Kelly-Holmes
Mediatization and Sociolinguistic Change
Linguistic fetish: The sociolinguistics of visual multilingualism
Kelly-Holmes, H
Visual Communication
The Peripheral Multilingualism Lens: A Fruitful and Challenging Way Forward?
Kelly-Holmes, Helen and Pietikainen, Sari
Multilingualism and the Periphery
'Translation in Progress': Centralizing and Peripheralizing Tensions in the Practices of Commerical Actors in Minority Language Sites
Kelly-Holmes, Helen
Multilingualism and the Periphery
Multilingualism and the Periphery
Pietikainen, Sari and Kelly-Holmes, Helen
Multilingualism and the Periphery
Multilingualism and the media
Kelly-Holmes, H.
The Routledge Handbook of Multilingualism
Multilingualism and Media
Helen Kelly-Holmes and Sari Pietikainen
Encyclopaedia of Applied Linguistics
The Dangers of Normativity - the Case of Minority Language Media
Pietikainen, S,Kelly-Holmes, H
Dangerous Multilingualism: Northern Perspectives On Order, Purity And Normality
Languages and Global Marketing
Kelly-Holmes, H.
The Handbook of Language and Globalization
Raising Language Awareness or Reinforcing Monolingual Norms? A Study of International Marketing Textbooks
Kelly-Holmes, H.
Language and the Market
Markets and Languages: Sociolinguistic Perspectives
Kelly-Holmes, H.
Language and the Market
Contact, community and continuity: The case of German speakers in mid-west Ireland
Kelly-Holmes, H;Conacher, JE
Sprachbegegnung und Sprachkontakt in europäischer Dimension
Narrating Transition in East German Company Histories
Kelly-Holmes, H
Discourse and transformation in Central and Eastern Europe.
Thinking beyond the technology: Towards a broader understanding of new language-learning environments
Conacher, JE; Kelly-Holmes, H
New Learning Environments for Language Learning. Moving beyond the classroom?
`When Hector met Tom Cruise': Attitudes to Irish in a radio satire.
Kelly-Holmes, H; Atkinson, D
Language in the Media; Representations, Identities, Ideologies
'When Hector met Tom Cruise': attitudes to Irish in a radio satire
Atkinson, D; Kelly Holmes, H
Language in the Media
A relevance approach to Irish-English advertising: The case of Brennan's Bread.
Kelly-Holmes, H
The pragmatics of Irish English
Language boundaries as social, political and discursive constructs
Busch B.;Kelly-Holmes H.
Language Discourse and Borders in the Yugoslav Successor States
Whose language? Whose culture?
Kelly-Holmes, H
Contemporary German Cultural Studies. Edward Arnold
Minority Language Broadcasting: Foreword
Kelly-Holmes, H
Minority Language Broadcasting: Breton and Irish
Language fetish, stereotyping and identity in advertising
Kelly-Holmes, H
Unity and Diversity in the New Europe, Bern, Peter Lang
Strong words softly spoken - advertising and the intertextual construction of 'Irishness'
Kelly-Holmes, H
Intertextuality and the media: from genre to everyday life
Grüne Insel, grüner Tiger - Renegotiating a German-Irish relationship
Kelly-Holmes, H
R. G�rner and H. Kelly-Holmes, Vermittlungen - German Studies at the Turn of the Century, Festschrift f�r Nigel Reeves
United consumers? Advertising discourse and constructions of German identity
Kelly-Holmes, H
Relocating Germanness. Discursive disunity in unified Germany
European Television Discourse in Transition: Editorial
Kelly-Holmes, H
European Television Discourse in Transition
Language maintenance or language fetishisation? A response to Michael Clyne
Kelly-Holmes, H
Managing Language Diversity
West German banks and East German consumers: A study in inter-cultural advertising communication
Kelly-Holmes, H
Language in a Changing Europe, British Studies in Applied Linguistics 9
The discourse of post-Unification advertising
Kelly-Holmes, H
The new Germany: Literature and Society after Unification
Edited Book
Other Publication
Editorial
Kelly-Holmes H.;Menken K.
Language Policy
DOI: 10.1007/s10993-019-09524-1
Editorial
Garcia, O,Kelly-Holmes, H
DOI: 10.1007/s10993-016-9401-7
Markets of English: Linguistic capital and language policy in a globalizing world.
Kelly-Holmes, H
World Englishes
DOI: 10.1111/weng.12066
WORKING IN LANGUAGE AND LAW: A GERMAN PERSPECTIVE
Kelly-Holmes, H
DOI: 10.1093/applin/amq003
Language as Commodity: Global Structures, Local Marketplaces
Kelly-Holmes, H
Spelling trouble? Language, ideology and the reform of German orthography.
Kelly-Holmes, H
Journal Of Sociolinguistics
DOI: 10.1111/j.1360-6441.2006.0327f.x
Advertising as Multilingual Communication Introduction
Kelly-Holmes, H,KellyHolmes, H
Advertising As Multilingual Communication
Peer Reviewed Journal
Spectacular language and creative marketing in a Singapore tailor shop
Hult, FM;Kelly-Holmes, H
International Journal Of Multilingualism
DOI: 10.1080/14790718.2018.1500263
Irish English in intra‐ and intercultural advertising
Helen Kelly-Holmes
World Englishes
DOI: https://doi.org/10.1111/weng.12426
Multilingualism and Technology: A Review of Developments in Digital Communication from Monolingualism to Idiolingualism
Kelly-Holmes H.
Annual Review of Applied Linguistics
DOI: 10.1017/S0267190519000102
Irish English in intra- and intercultural advertising
Kelly-Holmes H.
World Englishes
DOI: 10.1111/weng.12426
Perspectives on Language Sustainability in a Performance Era: Discourses, Policies, and Practices in a Digital and Social Media Campaign to Revitalise Irish
Kelly-Holmes, H,Atkinson, D
Open Linguistics
DOI: 10.1515/opli-2017-0012
Vernacularisation and authenticity in Irish radio advertising
O'Sullivan, J,Kelly-Holmes, H
World Englishes
DOI: 10.1111/weng.12258
Developing language awareness for teachers of emergent bilingual learners using dialogic inquiry
Wallen, M,Kelly-Holmes, H
International Journal Of Bilingual Education And Bilingualism
DOI: 10.1080/13670050.2015.1051506
Language: A Challenging Resources in a Museum of Sami Culture
Kelly-Holmes, Helen and Sari Pietikainen
Scandinavian Journal of Hospitality and Tourism
DOI: 10.1080/15022250.2015.1058186
Constructing and Disputing Brand National Identity in Marketing Discourse
Kelly-Holmes, H
Signs And Society
Exploring language attitudes and ideologies in university students' discussion of Irish in a context of increasing language diversity
Atkinson, D,Kelly-Holmes, H
Language And Intercultural Communication
DOI: 10.1080/14708477.2015.1136317
Developing language awareness for teachers of emergent bilingual learners using dialogic inquiry
Wallen, Matthew and Kelly-Holmes, Helen
International Journal Of Bilingual Education And Bilingualism
DOI: 10.1080/13670050.2015.1051506
Commodifying Sami culture in an indigenous tourism site
Kelly-Holmes, H,Pietikainen, S
Journal Of Sociolinguistics
DOI: 10.1111/josl.12092
Choose your language: Categorisation and Control in Cyberspace
Kelly-Holmes, H.
Sociolinguistica
The local political economy of languages in a Sami tourism destination: Authenticity and mobility in the labelling of souvenirs
Pietikainen, S; Kelly-Holmes, H
Journal Of Sociolinguistics
Thematising multilingualism in the media INTRODUCTION
Kelly-Holmes, H,Milani, TM
Journal Of Language And Politics
DOI: 10.1075/jlp.10.4.01kel
Codeswitching, identity and ownership in Irish radio comedy
Atkinson, D; Kelly-Holmes, H
Journal Of Pragmatics
DOI: 10.1016/j.pragma.2010.07.021
Promoting tourism in linguistic minority spaces on the web: A study of linguistic and visual resources on tourist websites for dingle, Ireland and Inari, Finland
Kelly-Holmes H.;Inen S.;Moriarty M.
Tourism, Culture And Communication
DOI: 10.3727/109830411X13049571092679
Gifting, service, and performance: Three eras in minority-language media policy and practice
Pietikainen S., Kelly-Holmes H.
International Journal Of Applied Linguistics
DOI: 10.1111/j.1473-4192.2010.00257.x
Sex, lies and thematising Irish New media, old discourses?
Kelly-Holmes, H
Journal Of Language And Politics
DOI: 10.1075/jlp.10.4.03kel
Rethinking the macromicro relationship: Some insights from the marketing domain
Kelly-Holmes H.
International Journal Of The Sociology Of Language
DOI: 10.1515/IJSL.2010.012
Language trends: Reflexivity in commercial language policies and practices
Kelly-Holmes, H.
Applied Linguistics Review
DOI: 10.1515/9783110222654.67
Convergence and divergence in Basque, Irish and Sami media language policing
Kelly-Holmes, H; Moriarty, M; Pietikainen, S
Language Policy
DOI: 10.1007/s10993-009-9126-y
Death of a metaphor: reviewing the 'marketing as relationships' frame
O'Malley, L; Patterson, M; Kelly-Holmes, H
Marketing Theory
DOI: 10.1177/1470593108089203
Minority language advertising: A profile of two Irish-language newspapers
Kelly-Holmes H., Atkinson D.
Journal Of Multilingual And Multicultural Development
DOI: 10.2167/jmmd473.1
Linguistic normalisation and the market: advertising and linguistic choice in El Periódico de Catalunya.
Atkinson, D; Kelly-Holmes, H
Language Problems And Language Planning
Multilingualism and commercial language practices on the Internet
Kelly-Holmes, H
Journal Of Sociolinguistics
DOI: 10.1111/j.1467-9841.2006.00290.x
Irish on the world wide web: Searches and sites
Kelly-Holmes H.
Journal of Language & Politics
DOI: 10.1075/jlp.5.2.05kel
`I think they just think it's going to go away at some stage': Policy and practice in teaching english as an additional language in irish primary schools
Wallen M.;Kelly-Holmes H.
Language And Education
DOI: 10.1080/09500780608668718
The spoilt children of Europe: German Press Coverage of the Nice Treaty Referenda in Ireland
Kelly-Holmes, H; O'Regan, V
Journal Of Language And Politics
An analysis of the languages in students' repertoires and the languages they use on the Internet (France, Italy, Indonesia Macedonia, Oman, Poland, Tanzania, and Ukraine) International Journal on Multicultural Society
Kelly-Holmes, H
International Journal On Multicultural Society
Innocence Lost: Texts, economics and relocating German-Irish relations
Kelly-Holmes, H
Debatte: Review Of Contemporary German Affairs
There is a corner that is forever Munich': Advertising and Anglo-German relations
Kelly-Holmes, H
Debatte: Review Of Contemporary German Affairs
Bier, Parfum, Kaas: Language fetish in intercultural advertising
Kelly-Holmes, H
European Journal Of Cultural Studies
Published Report
Sociolinguistics in Ireland: A profile
Kelly-Holmes, H.
DOI: 10.1515/9783110223323.220