Prof. Helen Kelly Holmes

Faculty Of Arts, Humanities & Social Sci

School Of Modern Languages & Applied Lin

Office Of The Dean Humanities

Position: Chair in Applied Languages

Email: helen.kelly.holmes@ul.ie

Tel: +353 61 234206

Address(es)

School of Modern Languages and Applied Linguistics

University of Limerick

Limerick

Biography

Helen Kelly-Holmes is Professor of Applied Languages in the School of Modern Languages and Applied Linguistics, Ollscoil Luimnigh/University of Limerick and is an active member of the Centre for Applied Language Studies (CALS), having previously served as Director of the Centre. Helen was appointed to the Chair in Applied Languages in 2015 and from September 2017 to March 2021, she served as Dean of the Faculty of Arts, Humanities and Social Sciences. Helen's research has appeared in more than 95 peer reviewed publications (2 authored books, 19 edited books, 37 journal articles, 37 book chapters). From 2015-2020, Helen was Co-Editor of Language Policy and from 2005-2022 co-edited Palgrave's long-running book series on Language and Globalization. Helen holds an Adjunct Professorship in Discourse Studies at the University of Jyväskylä, Finland. She is a member of the Advisory Council of the European Centre for Minorities. Helen is currently on the editorial boards of Journal of Sociolinguistics, World Englishes, Language Policy, Text and Talk, and Sociolinguistica.

Research Interests

Helen is a member of the Centre for Applied Languages Studies and of the TESOL/Linguistics Section of the School of MLAL. Her research concerns sociolinguistics, the study of language in society, and focuses on the interrelationship between media, markets, technologies and languages and the management of these relationships. She is particularly interested in the economic aspects of multilingualism, especially in relation to minority languages and the global political economy of English. Recent books include: Language, Global Mobilities, Blue-Collar Workers and Blue-collar Workplaces (Edited with K. Gonçalves, Routledge Critical Studies in Multilingualism, 2020); Sociolinguistics from the Periphery: Small Languages in New Circumstances (with S. Pietikainen, A. Jaffe & N. Coupland - Cambridge University Press, 2016) and the four volume edited collection Language and the Media (Routledge Critical Concepts in Linguistics 2015). Some recent articles / chapters include:

Kelly-Holmes, H. (2023) 'Language Policy 4.0: Agency, readiness and relevance in an increasingly automated future'. Working Papers in Urban Language and Literacies (ed. Ben Rampton) WP309. WP309 Language policy 4.0 - Working Papers in Urban Language and Literacies (wpull.org)
Kelly-Holmes, H. (2022). 'Sociolinguistics in an increasingly technologized reality'. Sociolinguistica, 36(1-2), 99-110. https://doi.org/10.1515/soci-2022-0005
Li Wei and Kelly-Holmes, H. (2021) Language Policy: Taking Stock in a Changing Context' In: Royneland, U. and Blackwood, R. (Eds.) Spaces of Multilingualism (pp. 11-30). Routledge. https://library.oapen.org/bitstream/handle/20.500.12657/51589/1/9781000472585.pdf#page=34
Kelly-Holmes, H. (2019). Multilingualism and Technology: A Review of Developments in Digital Communication from Monolingualism to Idiolingualism.' Annual Review of Applied Linguistics, 39, 24-39. doi:10.1017/S0267190519000102 https://www.cambridge.org/core/services/aop-cambridge-core/content/view/2DBAC80BFB44BED3BB33109F4AE3...

Professional Activities

Award

2009 - Adjunct Professorship in Discourse Studies

Employment

1995 Aston University, Birmingham, UK - Lecturer

Education

1995 Aston University, Birmingham - Doctor of Philosophy
1991 University of Limerick - B.Business Studies

Association

Member, Irish Association of Applied Linguistics

Committee

Editorial Board, Discourse, Context and Media,
Editorial Board, World Englishes,
Editorial Board, Language Policy ,
Advisory Board, Sociolinguistica Journal ,
Editorial Board, Journal of Sociolinguistics,
Editorial Board, Text and Talk Journal,
Advisory Board European Centre for Minorities,

Language

English
German
Gaeilge

Research Collaborators

- External Examiner - Lancaster University -England
- Other - Smithsonian -USA
- External Examiner - King's College London -England
- Outgoing Visitor - University of Bern -Switzerland
- Other - Czech Science Foundation -Czech Republic
- External Examiner - University of Basque Country -Spain
- External Examiner - University of Melbourne -Australia
- Visiting Professor/Lecturer - Leiden University -Netherlands
- Outgoing Visitor - Shanghai International Studies University -China
- External Examiner - University of Southampton -England
- Outgoing Visitor - Queen Mary University of London -England
- Outgoing Visitor - University of Hong Kong -Hong Kong
- Other - National Science Centre -Poland
- Outgoing Visitor - University of Zadar -Croatia
- Adjunct - University of Jyväskylä -Finland
- Other - University of Jyväskylä -Finland
- External Examiner - Cardiff University -Wales
- Outgoing Visitor - Rutgers State University -USA
- Other - Luxembourg National Research Foundation -Luxembourg
- Other - Research Grants Council of Hong Kong -Hong Kong
- External Examiner - The Open University -England
- Outgoing Visitor - Guangdong University of Foreign Studies -China
Alexandra Jaffe - Joint Publication - California State University Long Beach -USA
Aneta Pavlenko - Co-supervision of PhD - Temple University -USA
Chrysi Tsalgini - Host Incoming Visitor - Aristotle University of Thessaloniki -Greece
Elizabeth Hepworth - Other - Temple University -USA
Maimu Berezkina - Host Incoming Visitor - University of Oslo -Norway
Marie Maegaard - Funding Award - University of Copenhagen -Denmark
Nancy Avila - Host Incoming Visitor - Autonomous University of Madrid -Spain
Nikolas Coupland - Joint Publication - University of Copenhagen -Denmark
Ofelia Garcia - Joint Publication - City University of New York (CUNY) -USA
Sandra Ballweg - Outgoing Visitor - University of Bielefeld -Germany
Sandra Ballweg - Host Incoming Visitor - University of Bielefeld -Germany
Sari Pietikainen - Joint Publication - Academy of Finland -Finland
Sari Pietikainen - Funding Award - Academy of Finland -Finland
Sari Pietikainen - Co-supervision of PhD - University of Jyväskylä -Finland
Sue Wright - Joint Publication - University of Portsmouth -England
Tommaso Milani - Joint Publication - University of Witwatersrand -South Africa
Unn Royneland - Co-supervision of PhD - University of Oslo -Norway

Peer Reviewed Journals

2019

Irish English in intra- and intercultural advertising

Kelly-Holmes H. (2019) Irish English in intra- and intercultural advertising. World Englishes :352-365

Biography

Research Interests

Professional Activities

Award

Employment

Education

Association

Committee

Language

Research Collaborators

Publications

Peer Reviewed Journals

Irish English in intra- and intercultural advertising

Irish English in intra&#8208; and intercultural advertising

Spectacular language and creative marketing in a Singapore tailor shop

Multilingualism and Technology: A Review of Developments in Digital Communication from Monolingualism to Idiolingualism

Developing language awareness for teachers of emergent bilingual learners using dialogic inquiry

Vernacularisation and authenticity in Irish radio advertising

Perspectives on Language Sustainability in a Performance Era: Discourses, Policies, and Practices in a Digital and Social Media Campaign to Revitalise Irish

Exploring language attitudes and ideologies in university students' discussion of Irish in a context of increasing language diversity

Constructing and Disputing Brand National Identity in Marketing Discourse

Language: A Challenging Resources in a Museum of Sami Culture

Developing language awareness for teachers of emergent bilingual learners using dialogic inquiry

Commodifying Sami culture in an indigenous tourism site

Choose your language: Categorisation and Control in Cyberspace

Gifting, service, and performance: Three eras in minority-language media policy and practice

Sex, lies and thematising Irish New media, old discourses?

The local political economy of languages in a Sami tourism destination: Authenticity and mobility in the labelling of souvenirs

Promoting tourism in linguistic minority spaces on the web: A study of linguistic and visual resources on tourist websites for dingle, Ireland and Inari, Finland

Codeswitching, identity and ownership in Irish radio comedy

Thematising multilingualism in the media INTRODUCTION

Language trends: Reflexivity in commercial language policies and practices

Rethinking the macromicro relationship: Some insights from the marketing domain

Convergence and divergence in Basque, Irish and Sami media language policing

Death of a metaphor: reviewing the 'marketing as relationships' frame

Minority language advertising: A profile of two Irish-language newspapers

Irish on the world wide web: Searches and sites

Multilingualism and commercial language practices on the Internet

Linguistic normalisation and the market: advertising and linguistic choice in El Periódico de Catalunya.

`I think they just think it's going to go away at some stage': Policy and practice in teaching english as an additional language in irish primary schools

The spoilt children of Europe: German Press Coverage of the Nice Treaty Referenda in Ireland

An analysis of the languages in students' repertoires and the languages they use on the Internet (France, Italy, Indonesia Macedonia, Oman, Poland, Tanzania, and Ukraine) International Journal on Multicultural Society

Innocence Lost: Texts, economics and relocating German-Irish relations

There is a corner that is forever Munich': Advertising and Anglo-German relations

Bier, Parfum, Kaas: Language fetish in intercultural advertising

The discourse of Western marketing professionals in Central and Eastern Europe: their role in the creation of a context for advertising and marketing messages

Books

Sociolinguistics from the periphery: Small languages in new circumstances

Advertising as multilingual communication.

Book Chapters

Language Policy: Taking stock in a changing context&#12288;

The linguistic business of marketing

Minority Languages and Markets

Making and marketing in the bilingual periphery: Materialization as metacultural transformation

Brand styling, enregisterment, and change: The case of C'est Cidre

Virtual ethnographic approaches to researching multilingualism online

Virtual Ethnography

Theorising the market in sociolinguistics

Digital advertising

Language and the Media: General Introduction

Analyzing Language Policies in New Media

Linguistic fetish: The sociolinguistics of visual multilingualism

Mediatized spaces for minoritized languages. Challenges and opportunities.

The Peripheral Multilingualism Lens: A Fruitful and Challenging Way Forward?

'Translation in Progress': Centralizing and Peripheralizing Tensions in the Practices of Commerical Actors in Minority Language Sites

Multilingualism and the Periphery

Multilingualism and Media

The Dangers of Normativity - the Case of Minority Language Media

Multilingualism and the media

Raising Language Awareness or Reinforcing Monolingual Norms? A Study of International Marketing Textbooks

Markets and Languages: Sociolinguistic Perspectives

Languages and Global Marketing

Narrating Transition in East German Company Histories

Contact, community and continuity: The case of German speakers in mid-west Ireland

`When Hector met Tom Cruise': Attitudes to Irish in a radio satire.

'When Hector met Tom Cruise': attitudes to Irish in a radio satire

Thinking beyond the technology: Towards a broader understanding of new language-learning environments

A relevance approach to Irish-English advertising: The case of Brennan's Bread.

Language boundaries as social, political and discursive constructs

Whose language? Whose culture?

Irish English in intra‐ and intercultural advertising

Language Policy: Taking stock in a changing context　

The European Business Environment Germany.