Prof. Helen Kelly Holmes
Biography
Helen Kelly-Holmes is Professor of Applied Languages in the School of Modern Languages and Applied Linguistics, Ollscoil Luimnigh/University of Limerick and is an active member of the Centre for Applied Language Studies (CALS), having previously served as Director of the Centre. Following undergraduate studies in Business and German at UL, Helen completed her PhD studies at Aston University, Birmingham in 1995. Helen returned to UL as a UL Foundation Research Scholar in 2002 from a lecturing post at Aston University, Birmingham, and was appointed to the Chair in Applied Languages in 2015. From September 2017 to March 2021, she served as Executive Dean of the Faculty of Arts, Humanities and Social Sciences. Helen's research has appeared in more than 95 peer reviewed books, chapters and articles. From 2015-2020, Helen was Co-Editor of Language Policy, the leading journal in the field, and since 2002 has along with Sue Wright edited Palgrave's long-running book series on Language and Globalization. Helen holds an Adjunct Professorship in Discourse Studies at the University of Jyväskylä, Finland, where she has collaborated with long-time associate Prof. Sari Pietikainen on two Finnish-Academy funded projects (Northern Multilingualism and Peripheral Multilingualism). Helen is currently a member of the editorial boards of Journal of Sociolinguistics, World Englishes, Language Policy (emeritus editor), Text and Talk, and is a member of the advisory committees of Sociolinguistica and the European Centre for Minority Issues. In 2023, Helen was elected to membership of the Royal Irish Academy.Research Interests
Helen is a member of the Centre for Applied Languages Studies and of the TESOL/Linguistics Section of the School of MLAL. Her research concerns sociolinguistics, the study of language in society, and focuses on the interrelationship between media, markets, technologies and languages and the management of these relationships. She is particularly interested in the economic aspects of multilingualism, especially in relation to minority languages and the global political economy of English. Recent books include: Language, Global Mobilities, Blue-Collar Workers and Blue-collar Workplaces (Edited with K. Gonçalves, Routledge Critical Studies in Multilingualism, 2020); Sociolinguistics from the Periphery: Small Languages in New Circumstances (with S. Pietikainen, A. Jaffe & N. Coupland - Cambridge University Press, 2016) and the four volume edited collection Language and the Media (Routledge Critical Concepts in Linguistics 2015). Some recent articles / chapters include:- Kelly-Holmes, H. (2023) 'Language Policy 4.0: Agency, readiness and relevance in an increasingly automated future'. Working Papers in Urban Language and Literacies (ed. Ben Rampton) WP309. WP309 Language policy 4.0 - Working Papers in Urban Language and Literacies (wpull.org)
- Kelly-Holmes, H. (2022). 'Sociolinguistics in an increasingly technologized reality'. Sociolinguistica, 36(1-2), 99-110. https://doi.org/10.1515/soci-2022-0005
- Li Wei and Kelly-Holmes, H. (2021) Language Policy: Taking Stock in a Changing Context' In: Royneland, U. and Blackwood, R. (Eds.) Spaces of Multilingualism (pp. 11-30). Routledge. https://library.oapen.org/bitstream/handle/20.500.12657/51589/1/9781000472585.pdf#page=34
- Kelly-Holmes, H. (2019). Multilingualism and Technology: A Review of Developments in Digital Communication from Monolingualism to Idiolingualism.' Annual Review of Applied Linguistics, 39, 24-39. doi:10.1017/S0267190519000102 https://www.cambridge.org/core/services/aop-cambridge-core/content/view/2DBAC80BFB44BED3BB33109F4AE3...
Professional Activities
Award
- 2023 - Membership
- 2009 - Adjunct Professorship in Discourse Studies
Employment
- 1995 Aston University, Birmingham, UK - Lecturer
Education
- 1995 Aston University, Birmingham - Doctor of Philosophy
- 1991 University of Limerick - B.Business Studies
Association
- Member, Irish Association of Applied Linguistics
Committee
- Series Co-Editor, Language and Globalization (Palgrave),
- Editorial Board, Discourse, Context and Media,
- Editorial Board, World Englishes,
- Editorial Board, Language Policy ,
- Advisory Board, Sociolinguistica Journal ,
- Editorial Board, Journal of Sociolinguistics,
- Editorial Board, Text and Talk Journal,
- Advisory Board European Centre for Minorities,
Language
- English
- German
- Gaeilge
Peer Reviewed Journals
Multilingualism and Technology: A Review of Developments in Digital Communication from Monolingualism to Idiolingualism
Kelly-Holmes H. (2019) Multilingualism and Technology: A Review of Developments in Digital Communication from Monolingualism to Idiolingualism. Annual Review of Applied Linguistics :24-39
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Developing language awareness for teachers of emergent bilingual learners using dialogic inquiry
Wallen, M,Kelly-Holmes, H (2017) Developing language awareness for teachers of emergent bilingual learners using dialogic inquiry. International Journal Of Bilingual Education And Bilingualism :314-330
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Perspectives on Language Sustainability in a Performance Era: Discourses, Policies, and Practices in a Digital and Social Media Campaign to Revitalise Irish
Kelly-Holmes, H,Atkinson, D (2017) Perspectives on Language Sustainability in a Performance Era: Discourses, Policies, and Practices in a Digital and Social Media Campaign to Revitalise Irish. Open Linguistics :236-250
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Exploring language attitudes and ideologies in university students' discussion of Irish in a context of increasing language diversity
Atkinson, D,Kelly-Holmes, H (2016) Exploring language attitudes and ideologies in university students' discussion of Irish in a context of increasing language diversity. Language And Intercultural Communication :199-215
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Constructing and Disputing Brand National Identity in Marketing Discourse
Kelly-Holmes, H (2016) Constructing and Disputing Brand National Identity in Marketing Discourse. Signs And Society :51-69
Read moreDeveloping language awareness for teachers of emergent bilingual learners using dialogic inquiry
Wallen, Matthew and Kelly-Holmes, Helen (2015) Developing language awareness for teachers of emergent bilingual learners using dialogic inquiry. International Journal Of Bilingual Education And Bilingualism
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Choose your language: Categorisation and Control in Cyberspace
Kelly-Holmes, H. (2013) Choose your language: Categorisation and Control in Cyberspace. Sociolinguistica :132-145
Read morePromoting tourism in linguistic minority spaces on the web: A study of linguistic and visual resources on tourist websites for dingle, Ireland and Inari, Finland
Kelly-Holmes H.;Inen S.;Moriarty M. (2011) Promoting tourism in linguistic minority spaces on the web: A study of linguistic and visual resources on tourist websites for dingle, Ireland and Inari, Finland. Tourism, Culture And Communication :31-42
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The local political economy of languages in a Sami tourism destination: Authenticity and mobility in the labelling of souvenirs
Pietikainen, S; Kelly-Holmes, H (2011) The local political economy of languages in a Sami tourism destination: Authenticity and mobility in the labelling of souvenirs. Journal Of Sociolinguistics :323-346
Read more`I think they just think it's going to go away at some stage': Policy and practice in teaching english as an additional language in irish primary schools
Wallen M.;Kelly-Holmes H. (2006) `I think they just think it's going to go away at some stage': Policy and practice in teaching english as an additional language in irish primary schools. Language And Education :141-161
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Linguistic normalisation and the market: advertising and linguistic choice in El Periódico de Catalunya.
Atkinson, D; Kelly-Holmes, H (2006) Linguistic normalisation and the market: advertising and linguistic choice in El Periódico de Catalunya.. Language Problems And Language Planning :239-260
Read moreAn analysis of the languages in students' repertoires and the languages they use on the Internet (France, Italy, Indonesia Macedonia, Oman, Poland, Tanzania, and Ukraine) International Journal on Multicultural Society
Kelly-Holmes, H (2004) An analysis of the languages in students' repertoires and the languages they use on the Internet (France, Italy, Indonesia Macedonia, Oman, Poland, Tanzania, and Ukraine) International Journal on Multicultural Society. International Journal On Multicultural Society :29-52
Read moreThe spoilt children of Europe: German Press Coverage of the Nice Treaty Referenda in Ireland
Kelly-Holmes, H; O'Regan, V (2004) The spoilt children of Europe: German Press Coverage of the Nice Treaty Referenda in Ireland. Journal Of Language And Politics :81-116
Read moreInnocence Lost: Texts, economics and relocating German-Irish relations
Kelly-Holmes, H (2002) Innocence Lost: Texts, economics and relocating German-Irish relations. Debatte: Review Of Contemporary German Affairs :179-199
Read moreThere is a corner that is forever Munich': Advertising and Anglo-German relations
Kelly-Holmes, H (2000) There is a corner that is forever Munich': Advertising and Anglo-German relations. Debatte: Review Of Contemporary German Affairs :39-54
Read moreBier, Parfum, Kaas: Language fetish in intercultural advertising
Kelly-Holmes, H (2000) Bier, Parfum, Kaas: Language fetish in intercultural advertising. European Journal Of Cultural Studies :67-82
Read moreThe discourse of Western marketing professionals in Central and Eastern Europe: their role in the creation of a context for advertising and marketing messages
Kelly-Holmes, H (1998) The discourse of Western marketing professionals in Central and Eastern Europe: their role in the creation of a context for advertising and marketing messages. Discourse And Society :339-362
Read moreBooks
Advertising as multilingual communication.
Kelly-Holmes, H (2005) Advertising as multilingual communication.. Basingstoke, Hants, and New York : Palgrave/MacMillan
Read moreBook Chapters
Minority Languages and Markets
Pietikäinen, S.; Kelly-Holmes, H., Rieder, M. (2018) Minority Languages and Markets. Basingstoke, Hampshire : Palgrave Macmillan Handbook of Minority Languages and Communities
Read moreBrand styling, enregisterment, and change: The case of C'est Cidre
Kelly-Holmes H. (2017) Brand styling, enregisterment, and change: The case of C'est Cidre. Oxford and New York. : Oxford University Press Style, Mediation, and Change: Sociolinguistic Perspectives on Talking Media :101-114
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Making and marketing in the bilingual periphery: Materialization as metacultural transformation
Coupland N.;Kelly-Holmes H. (2017) Making and marketing in the bilingual periphery: Materialization as metacultural transformation. Language and Materiality: Ethnographic and Theoretical Explorations :165-184
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Virtual ethnographic approaches to researching multilingualism online
Lenihan, Aoife and Kelly-Holmes, Helen (2017) Virtual ethnographic approaches to researching multilingualism online. London and New York : Routledge Researching Multilingualism: Critical and Ethnographic Approaches :172-185
Read moreVirtual Ethnography
Lenihan, A;Kelly-Holmes, H (2016) Virtual Ethnography. OXFORD : BLACKWELL SCIENCE PUBL RESEARCH METHODS IN INTERCULTURAL COMMUNICATION: A PRACTICAL GUIDE :255-267
Read moreTheorising the market in sociolinguistics
Kelly-Holmes, H,Coupland, N (2016) Theorising the market in sociolinguistics. Oxford and New York : Oxford University Press Sociolinguistics: Theoretical Debates :157-172
Read moreAnalyzing Language Policies in New Media
Kelly-Holmes, Helen (2015) Analyzing Language Policies in New Media. Malden MA : Wiley Blackwell Research Methods in Language Policy and Planning :130-139
Read moreLanguage and the Media: General Introduction
Kelly-Holmes, Helen (2015) Language and the Media: General Introduction. Abingdon and New York : Routledge Language and the Media :1-20
Read moreLinguistic fetish: The sociolinguistics of visual multilingualism
Kelly-Holmes, H (2014) Linguistic fetish: The sociolinguistics of visual multilingualism. Berlin and New York : de Gruyter Visual Communication :135-151
Read moreMediatized spaces for minoritized languages. Challenges and opportunities.
Helen Kelly-Holmes (2014) Mediatized spaces for minoritized languages. Challenges and opportunities.. Berlin and Boston : de Gruyter Mediatization and Sociolinguistic Change
Read moreThe Peripheral Multilingualism Lens: A Fruitful and Challenging Way Forward?
Kelly-Holmes, Helen and Pietikainen, Sari (2013) The Peripheral Multilingualism Lens: A Fruitful and Challenging Way Forward?. New Yord and Oxford : Oxford University Press Multilingualism and the Periphery :222-228
Read more'Translation in Progress': Centralizing and Peripheralizing Tensions in the Practices of Commerical Actors in Minority Language Sites
Kelly-Holmes, Helen (2013) 'Translation in Progress': Centralizing and Peripheralizing Tensions in the Practices of Commerical Actors in Minority Language Sites. New York and Oxford : Oxford University Press Multilingualism and the Periphery :118-132
Read moreMultilingualism and the Periphery
Pietikainen, Sari and Kelly-Holmes, Helen (2013) Multilingualism and the Periphery. New York and Oxford : Oxford University Press Multilingualism and the Periphery :1-16
Read moreThe Dangers of Normativity - the Case of Minority Language Media
Pietikainen, S,Kelly-Holmes, H (2012) The Dangers of Normativity - the Case of Minority Language Media. Basingstoke UK and New York. : Palgrave-MacMillan Dangerous Multilingualism: Northern Perspectives On Order, Purity And Normality :194-204
Read moreMultilingualism and the media
Kelly-Holmes, H. (2012) Multilingualism and the media. London and New York : Routledge The Routledge Handbook of Multilingualism :333-346
Read moreMultilingualism and Media
Helen Kelly-Holmes and Sari Pietikainen (2012) Multilingualism and Media. New York and Oxford : Wiley-Blackwell Encyclopaedia of Applied Linguistics
Read moreRaising Language Awareness or Reinforcing Monolingual Norms? A Study of International Marketing Textbooks
Kelly-Holmes, H. (2010) Raising Language Awareness or Reinforcing Monolingual Norms? A Study of International Marketing Textbooks. Basingstoke and New York : Palgrave-MacMillan Language and the Market :185-200
Read moreMarkets and Languages: Sociolinguistic Perspectives
Kelly-Holmes, H. (2010) Markets and Languages: Sociolinguistic Perspectives. Basingstoke and New York : Palgrave-MacMillan Language and the Market :20-29
Read moreLanguages and Global Marketing
Kelly-Holmes, H. (2010) Languages and Global Marketing. Oxford : Wiley-Blackwell The Handbook of Language and Globalization :475-492
Read moreContact, community and continuity: The case of German speakers in mid-west Ireland
Kelly-Holmes, H;Conacher, JE (2009) Contact, community and continuity: The case of German speakers in mid-west Ireland. Frankfurt : Peter Lang Sprachbegegnung und Sprachkontakt in europäischer Dimension :311-323
Read moreNarrating Transition in East German Company Histories
Kelly-Holmes, H (2009) Narrating Transition in East German Company Histories. Basingstoke UK and New York. : Palgrave-Macmillan Discourse and transformation in Central and Eastern Europe. :154-170
Read more'When Hector met Tom Cruise': attitudes to Irish in a radio satire
Atkinson, D; Kelly Holmes, H (2007) 'When Hector met Tom Cruise': attitudes to Irish in a radio satire. London and New York : Continuum Language in the Media :173-187
Read more`When Hector met Tom Cruise': Attitudes to Irish in a radio satire.
Kelly-Holmes, H; Atkinson, D (2007) `When Hector met Tom Cruise': Attitudes to Irish in a radio satire.. London and New York : Continuum Language in the Media; Representations, Identities, Ideologies
Read moreThinking beyond the technology: Towards a broader understanding of new language-learning environments
Conacher, JE; Kelly-Holmes, H (2007) Thinking beyond the technology: Towards a broader understanding of new language-learning environments. Frankfurt am Main : Peter Lang New Learning Environments for Language Learning. Moving beyond the classroom? :19-31
Read moreA relevance approach to Irish-English advertising: The case of Brennan's Bread.
Kelly-Holmes, H (2005) A relevance approach to Irish-English advertising: The case of Brennan's Bread.. The pragmatics of Irish English :367-388
Read moreLanguage boundaries as social, political and discursive constructs
Busch B.;Kelly-Holmes H. (2004) Language boundaries as social, political and discursive constructs. Language Discourse and Borders in the Yugoslav Successor States :1-12
Read moreWhose language? Whose culture?
Kelly-Holmes, H (2002) Whose language? Whose culture?. London : Edward Arnold Contemporary German Cultural Studies. Edward Arnold :40-60
Read moreMinority Language Broadcasting: Foreword
Kelly-Holmes, H (2001) Minority Language Broadcasting: Foreword. Clevedon UK : Multilingual Matters Minority Language Broadcasting: Breton and Irish :1-5
Read moreLanguage fetish, stereotyping and identity in advertising
Kelly-Holmes, H (2000) Language fetish, stereotyping and identity in advertising. Unity and Diversity in the New Europe, Bern, Peter Lang :163-176
Read moreStrong words softly spoken - advertising and the intertextual construction of 'Irishness'
Kelly-Holmes, H (2000) Strong words softly spoken - advertising and the intertextual construction of 'Irishness'. Intertextuality and the media: from genre to everyday life :18-42
Read moreGrüne Insel, grüner Tiger - Renegotiating a German-Irish relationship
Kelly-Holmes, H (1999) Grüne Insel, grüner Tiger - Renegotiating a German-Irish relationship. R. G�rner and H. Kelly-Holmes, Vermittlungen - German Studies at the Turn of the Century, Festschrift f�r Nigel Reeves :211-226
Read moreUnited consumers? Advertising discourse and constructions of German identity
Kelly-Holmes, H (1999) United consumers? Advertising discourse and constructions of German identity. Relocating Germanness. Discursive disunity in unified Germany :211-226
Read moreEuropean Television Discourse in Transition: Editorial
Kelly-Holmes, H (1999) European Television Discourse in Transition: Editorial. Clevedon UK : Multilingual Matters European Television Discourse in Transition
Read moreLanguage maintenance or language fetishisation? A response to Michael Clyne
Kelly-Holmes, H (1997) Language maintenance or language fetishisation? A response to Michael Clyne. Managing Language Diversity
Read moreWest German banks and East German consumers: A study in inter-cultural advertising communication
Kelly-Holmes, H (1995) West German banks and East German consumers: A study in inter-cultural advertising communication. Language in a Changing Europe, British Studies in Applied Linguistics 9 :55-63
Read moreThe discourse of post-Unification advertising
Kelly-Holmes, H (1995) The discourse of post-Unification advertising. The new Germany: Literature and Society after Unification :167-185
Read moreEdited Books
Language, Global Mobilities, Blue-Collar Workers and Blue-collar Workplaces
(2020) Language, Global Mobilities, Blue-Collar Workers and Blue-collar Workplaces. London : Routledge :1-258
Read moreLanguage and the Media (Volumes I-IV)
(2015) Language and the Media (Volumes I-IV). Abingdon and New York : Routledge :0-1532
Read moreThematising Multilingualism in the Media.
(2013) Thematising Multilingualism in the Media.. Amsterdam and Philadelphia : John Benjamins Publishing Company :1-151
Read moreMultilngualism and the Periphery
(2013) Multilngualism and the Periphery. New York and Oxford : Oxford University Press :1-229
Read moreLanguage and the Market
(2010) Language and the Market. Basingstoke and New York : Palgrave-MacMillan :1-286
Read moreNew Learning Environments for Language Learning: Moving Beyond the Classroom?
(2007) New Learning Environments for Language Learning: Moving Beyond the Classroom?. Frankfurt : Peter Lang
Read moreLanguage, Discourse and Borders in the Yugoslav Successor States
(2004) Language, Discourse and Borders in the Yugoslav Successor States. Clevedon, UK. : Multilingual Matters
Read moreMinority Language Broadcasting: Breton and Irish
(2001) Minority Language Broadcasting: Breton and Irish. Clevedon : Multlingual Matters
Read moreEuropean Television Discourse in Transition
(1999) European Television Discourse in Transition. Clevedon, UK : Multilingual Matters
Read moreVermittlungen - German Studies at the turn of the Century: Festschrift für Nigel Reeves.
(1999) Vermittlungen - German Studies at the turn of the Century: Festschrift für Nigel Reeves. . Munich : iudicium :1-279
Read moreManaging Language Diversity
(1998) Managing Language Diversity. Clevedon, UK : Multilingual Matters
Read moreDiscourse and Ideologies
(1996) Discourse and Ideologies. Clevedon, UK : Multilingual Matters
Read moreThe European Business Environment Germany.
(1996) The European Business Environment Germany. . London : International Thompson Business Press :1-282
Read moreThe Cultural Functions of Translation
(1996) The Cultural Functions of Translation. Clevedon UK : Multilingual Matters
Read moreLanguages in Contact and Conflict
(1995) Languages in Contact and Conflict. Clevedon, UK : Multilingual Matters
Read moreEthnicity in Eastern Europe: Questions of Migration, language rights and Education.
(1994) Ethnicity in Eastern Europe: Questions of Migration, language rights and Education.. Clevedon UK : Multilingual Matters
Read moreOther Journals
Conference Publications
Conference Contributions
Participation through Language: Actors, Practices, Ideologies
Helen Kelly-Holmes (2021) Participation through Language: Actors, Practices, Ideologies.
Read moreBAAL (British Association for Applied Linguistics) Language Policy Forum
Helen Kelly-Holmes (2020) BAAL (British Association for Applied Linguistics) Language Policy Forum.
Read moreMinority Languages in the Digital Age: Usage, Maintenance and Teaching
Helen Kelly-Holmes (2020) Minority Languages in the Digital Age: Usage, Maintenance and Teaching.
Read morePublished Reports
Editorials
Advertising as Multilingual Communication Introduction
Kelly-Holmes, H,KellyHolmes, H (2005) Advertising as Multilingual Communication Introduction. Advertising As Multilingual Communication
Read moreBook Reviews
Language as Commodity: Global Structures, Local Marketplaces
Kelly-Holmes, H (2010) Language as Commodity: Global Structures, Local Marketplaces. :141-143
Read moreOther Publications
Language policy 4.0: Agency, readiness and relevance in an increasingly automated future
Kelly-Holmes, Helen (2023) Language policy 4.0: Agency, readiness and relevance in an increasingly automated future . :1-17
Read moreLanguage as Commodity: Global Structures, Local Marketplaces
Kelly-Holmes, H (2010) Language as Commodity: Global Structures, Local Marketplaces. :141-143
Read moreAdvertising as Multilingual Communication Introduction
Kelly-Holmes, H,KellyHolmes, H (2005) Advertising as Multilingual Communication Introduction. Advertising As Multilingual Communication
Read moreWest German Banks and East German consumers: A study of intercultural advertising communication
Kelly-Holmes, H (1995) West German Banks and East German consumers: A study of intercultural advertising communication.
Read more