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Prof. Helen Kelly Holmes

Biography

Helen Kelly-Holmes is Professor of Applied Languages in the School of Modern Languages and Applied Linguistics, Ollscoil Luimnigh/University of Limerick and is an active member of the Centre for Applied Language Studies (CALS), having previously served as Director of the Centre. Her research concerns sociolinguistics, the study of language in society, and focuses on the interrelationship between media, markets, technologies and languages. She is particularly interested in the economic aspects of multilingualism, especially in relation to minority languages and the global political economy of English Recent books include: Language, Global Mobilities, Blue-Collar Workers and Blue-collar Workplaces (Edited with K. Gonçalves, Routledge Critical Studies in Multilingualism, 2020); Sociolinguistics from the Periphery: Small Languages in New Circumstances (with S. Pietikainen, A. Jaffe & N. Coupland - Cambridge University Press, 2016); Language and the Media (Routledge Critical Concepts in Linguistics 2015). Helen co-edits Palgrave's long-running Language and Globalization book series (with Sue Wright) and from 2015-2020, Helen was Co-Editor-in-Chief of Language Policy (published by Springer). She holds an Adjunct Professorship in Discourse Studies at the University of Jyväskylä, Finland. Helen is a graduate of the University of Limerick, where she studied Marketing and German (1987-1991). She completed her PhD in 1995 at Aston University Birmingham on the topic of advertising as a new discourse in the former German Democratic Republic. She took up a Lectureship in German at Aston University in Birmingham in 1995, and joined University of Limerick in 2002 as a UL Foundation Research Scholar (2002-2007). She was appointed as a Lecturer in Sociolinguistics in 2007 and was appointed to the Chair in Applied Languages in 2015. In September 2017, Helen was appointed Dean of the Faculty of Arts, Humanities and Social Sciences.

Research Interests

I have a wide range of interests under the broad heading of sociolinguistics, with a particular focus on the interrelationships between media, markets, technology, and language and on economic aspects of multilingualism.
I am always interested in applications for research supervision in the broad areas of language policy, particularly in relation to media, marketing and multilingualism; projects in the area of discourse analysis; TESOL projects in the areas of language ideologies/attitudes, political economy and globalization; and in social media.
Previous collaborations included the Peripheral Multilingualism project (for more details: www.peripheralmultilingualism.fi) and the Northern Multilingualism project with Sari Pietikainen, University of Jyvaskyla, Finland.
If you are interested in submitting a proposal to the Language and Globalization series, which I co-edit with Sue Wright, please do feel free to contact me (helen.kelly.holmes@ul.ie).

Teaching Interests

I teach a number of modules in the area of general linguistics (Language and Culture, a first year introductory course), sociolinguistics and media studies (New Media, Language and Globalization (year 4 elective) and Analyzing Media Discourse (year 2 and 3 elective), and some MA modules including Language and Inclusion in Organizations (MA in Applied Linguistics and Certificate in Equality, Diversity and Inclusion) and Culture and the Market (MA in Applied Linguistics) as well as Research Methods for MA and PhD students. I supervise final year projects on a wide range of topics (see FYP site for details) aand supervise dissertations for students on the MA in Applied Linguistics, MA in TESOL and MA in Irish-German studies.

Professional Activities

Award

  • 2009 - Adjunct Professorship in Discourse Studies

Employment

  • 1995 Aston University, Birmingham, UK - Lecturer

Education

  • 1995 Aston University, Birmingham - Doctor of Philosophy
  • 1991 University of Limerick - B.Business Studies

Association

  • Member, Irish Association of Applied Linguistics

Committee

  • Series Co-Editor, Language and Globalization (Palgrave),
  • Editorial Board, Discourse, Context and Media (Elsevier),
  • Editorial Board, World Englishes (Wiley),
  • Editorial Board, Language Policy (Springer),

Language

  • English
  • German
  • Gaeilge

Publications

Book

2016

Sociolinguistics from the periphery: Small languages in new circumstances
Pietik�inen S.;Kelly-Holmes H.;Jaffe A.;Coupland N.
Sociolinguistics from the Periphery: Small Languages in New Circumstances DOI: 10.1017/CBO9781316403617

Book Chapter

2019

The linguistic business of marketing
Kelly-Holmes H.
The Business of Words: Wordsmiths, Linguists, and Other Language Workers DOI: 10.4324/9781351041782-3

2019

The Linguistic Business of Marketing.
Helen Kelly-Holmes
The Business of Words: Wordsmiths, Linguists, and Other Language Workers

2018

Minority Languages and Markets
Pietikäinen, S.; Kelly-Holmes, H., Rieder, M.
Handbook of Minority Languages and Communities

2017

Virtual ethnographic approaches to researching multilingualism online
Lenihan, Aoife and Kelly-Holmes, Helen
Researching Multilingualism: Critical and Ethnographic Approaches

2017

Brand styling, enregisterment, and change: The case of C'est Cidre
Kelly-Holmes H.
Style, Mediation, and Change: Sociolinguistic Perspectives on Talking Media DOI: 10.1093/acprof:oso/9780190629489.003.0005

2017

Making and marketing in the bilingual periphery: Materialization as metacultural transformation
Coupland N.;Kelly-Holmes H.
Language and Materiality: Ethnographic and Theoretical Explorations DOI: 10.1017/9781316848418.009

2016

Virtual Ethnography
Lenihan, A;Kelly-Holmes, H
RESEARCH METHODS IN INTERCULTURAL COMMUNICATION: A PRACTICAL GUIDE

2016

Theorising the market in sociolinguistics
Kelly-Holmes, H,Coupland, N
Sociolinguistics: Theoretical Debates

2015

Language and the Media: General Introduction
Kelly-Holmes, Helen
Language and the Media

2015

Digital advertising
Kelly-Holmes H.
The Routledge Handbook of Language and Digital Communication DOI: 10.4324/9781315694344

2015

Analyzing Language Policies in New Media
Kelly-Holmes, Helen
Research Methods in Language Policy and Planning

2014

Mediatized spaces for minoritized languages. Challenges and opportunities.
Helen Kelly-Holmes
Mediatization and Sociolinguistic Change

2014
2013

The Peripheral Multilingualism Lens: A Fruitful and Challenging Way Forward?
Kelly-Holmes, Helen and Pietikainen, Sari
Multilingualism and the Periphery

2013

Multilingualism and the Periphery
Pietikainen, Sari and Kelly-Holmes, Helen
Multilingualism and the Periphery

2012

Multilingualism and the media
Kelly-Holmes, H.
The Routledge Handbook of Multilingualism

2012

Multilingualism and Media
Helen Kelly-Holmes and Sari Pietikainen
Encyclopaedia of Applied Linguistics

2012

The Dangers of Normativity - the Case of Minority Language Media
Pietikainen, S,Kelly-Holmes, H
Dangerous Multilingualism: Northern Perspectives On Order, Purity And Normality

2010

Languages and Global Marketing
Kelly-Holmes, H.
The Handbook of Language and Globalization

2010

Markets and Languages: Sociolinguistic Perspectives
Kelly-Holmes, H.
Language and the Market

2009

Contact, community and continuity: The case of German speakers in mid-west Ireland
Kelly-Holmes, H;Conacher, JE
Sprachbegegnung und Sprachkontakt in europäischer Dimension

2009

Narrating Transition in East German Company Histories
Kelly-Holmes, H
Discourse and transformation in Central and Eastern Europe.

2007

Thinking beyond the technology: Towards a broader understanding of new language-learning environments
Conacher, JE; Kelly-Holmes, H
New Learning Environments for Language Learning. Moving beyond the classroom?

2007

`When Hector met Tom Cruise': Attitudes to Irish in a radio satire.
Kelly-Holmes, H; Atkinson, D
Language in the Media; Representations, Identities, Ideologies

2007

'When Hector met Tom Cruise': attitudes to Irish in a radio satire
Atkinson, D; Kelly Holmes, H
Language in the Media

2005
2004

Language boundaries as social, political and discursive constructs
Busch B.;Kelly-Holmes H.
Language Discourse and Borders in the Yugoslav Successor States

2002

Whose language? Whose culture?
Kelly-Holmes, H
Contemporary German Cultural Studies. Edward Arnold

2001

Minority Language Broadcasting: Foreword
Kelly-Holmes, H
Minority Language Broadcasting: Breton and Irish

2000

Language fetish, stereotyping and identity in advertising
Kelly-Holmes, H
Unity and Diversity in the New Europe, Bern, Peter Lang

2000

Strong words softly spoken - advertising and the intertextual construction of 'Irishness'
Kelly-Holmes, H
Intertextuality and the media: from genre to everyday life

1999

Grüne Insel, grüner Tiger - Renegotiating a German-Irish relationship
Kelly-Holmes, H
R. G�rner and H. Kelly-Holmes, Vermittlungen - German Studies at the Turn of the Century, Festschrift f�r Nigel Reeves

1999

United consumers? Advertising discourse and constructions of German identity
Kelly-Holmes, H
Relocating Germanness. Discursive disunity in unified Germany

1999

European Television Discourse in Transition: Editorial
Kelly-Holmes, H
European Television Discourse in Transition

1997
1995

West German banks and East German consumers: A study in inter-cultural advertising communication
Kelly-Holmes, H
Language in a Changing Europe, British Studies in Applied Linguistics 9

1995

The discourse of post-Unification advertising
Kelly-Holmes, H
The new Germany: Literature and Society after Unification

Edited Book

Other Publication

2019

Editorial
Kelly-Holmes H.;Menken K.
Language Policy DOI: 10.1007/s10993-019-09524-1

2016

Editorial
Garcia, O,Kelly-Holmes, H
DOI: 10.1007/s10993-016-9401-7

2005

Advertising as Multilingual Communication Introduction
Kelly-Holmes, H,KellyHolmes, H
Advertising As Multilingual Communication

Peer Reviewed Journal

2019

Spectacular language and creative marketing in a Singapore tailor shop
Hult, FM;Kelly-Holmes, H
International Journal Of Multilingualism DOI: 10.1080/14790718.2018.1500263

2017

Vernacularisation and authenticity in Irish radio advertising
O'Sullivan, J,Kelly-Holmes, H
World Englishes DOI: 10.1111/weng.12258

2017

Developing language awareness for teachers of emergent bilingual learners using dialogic inquiry
Wallen, M,Kelly-Holmes, H
International Journal Of Bilingual Education And Bilingualism DOI: 10.1080/13670050.2015.1051506

2016

Language: A Challenging Resources in a Museum of Sami Culture
Kelly-Holmes, Helen and Sari Pietikainen
Scandinavian Journal of Hospitality and Tourism DOI: 10.1080/15022250.2015.1058186

2015

Developing language awareness for teachers of emergent bilingual learners using dialogic inquiry
Wallen, Matthew and Kelly-Holmes, Helen
International Journal Of Bilingual Education And Bilingualism DOI: 10.1080/13670050.2015.1051506

2014

Commodifying Sami culture in an indigenous tourism site
Kelly-Holmes, H,Pietikainen, S
Journal Of Sociolinguistics DOI: 10.1111/josl.12092

2011

Thematising multilingualism in the media INTRODUCTION
Kelly-Holmes, H,Milani, TM
Journal Of Language And Politics DOI: 10.1075/jlp.10.4.01kel

2011

Codeswitching, identity and ownership in Irish radio comedy
Atkinson, D; Kelly-Holmes, H
Journal Of Pragmatics DOI: 10.1016/j.pragma.2010.07.021

2011

Gifting, service, and performance: Three eras in minority-language media policy and practice
Pietikainen S., Kelly-Holmes H.
International Journal Of Applied Linguistics DOI: 10.1111/j.1473-4192.2010.00257.x

2011

Sex, lies and thematising Irish New media, old discourses?
Kelly-Holmes, H
Journal Of Language And Politics DOI: 10.1075/jlp.10.4.03kel

2010

Rethinking the macromicro relationship: Some insights from the marketing domain
Kelly-Holmes H.
International Journal Of The Sociology Of Language DOI: 10.1515/IJSL.2010.012

2009

Convergence and divergence in Basque, Irish and Sami media language policing
Kelly-Holmes, H; Moriarty, M; Pietikainen, S
Language Policy DOI: 10.1007/s10993-009-9126-y

2008

Death of a metaphor: reviewing the 'marketing as relationships' frame
O'Malley, L; Patterson, M; Kelly-Holmes, H
Marketing Theory DOI: 10.1177/1470593108089203

2007

Minority language advertising: A profile of two Irish-language newspapers
Kelly-Holmes H., Atkinson D.
Journal Of Multilingual And Multicultural Development DOI: 10.2167/jmmd473.1

2006

Linguistic normalisation and the market: advertising and linguistic choice in El Periódico de Catalunya.
Atkinson, D; Kelly-Holmes, H
Language Problems And Language Planning

2006

Irish on the world wide web: Searches and sites
Kelly-Holmes H.
Journal of Language & Politics DOI: 10.1075/jlp.5.2.05kel

2004

The spoilt children of Europe: German Press Coverage of the Nice Treaty Referenda in Ireland
Kelly-Holmes, H; O'Regan, V
Journal Of Language And Politics

2002

Innocence Lost: Texts, economics and relocating German-Irish relations
Kelly-Holmes, H
Debatte: Review Of Contemporary German Affairs

2000

There is a corner that is forever Munich': Advertising and Anglo-German relations
Kelly-Holmes, H
Debatte: Review Of Contemporary German Affairs

2000

Bier, Parfum, Kaas: Language fetish in intercultural advertising
Kelly-Holmes, H
European Journal Of Cultural Studies

Published Report