Biography

Studied Tourism Business at Technological Institute (TEI) of Patras, Greece. 2001: received an MA in Marketing by the University of Nottingham, UK. 2009: received a PhD in Marketing by the University of Limerick, Ireland. Her doctoral studies were funded by the Greek State Scholarships Foundation. Currently working as a Senior Lecturer in Marketing at the Department of Management and Marketing, Kemmy Business School.

Research Interests

My research focuses on sustainability, consumption and place. I am an active member of the Consumers in Society Research Cluster in the Kemmy Business School and co-Chair of the Academy of Marketing (UK) Sustainability SIG. I have published in the European Journal of Marketing, Journal of Marketing Management, Tourism Management, Journal of Place Management and Development, Place Branding and Public Diplomacy, Journal of Strategic Marketing, Journal of Macromarketing & Resources, Conservation and Recycling.

Professional Activities

Award

  • 2014 - The George Fisk Award for best conference paper, Macromarketing conference
  • 2013 - Best Paper in Critical Marketing Track, Academy of Marketing Conference

Committee

  • KBS Research Ethics Committee,

Books

This author has not written any publications of this type yet.

Book Chapters

Heritage as embodied co-creation: 'Living the history' of the Titanic in Cobh

Dr. Maurice Patterson
Dr. Maria Lichrou
2018
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Marketing a sense of place to tourists: A critical perspective

Dr. Maria Lichrou
2021
London
Routledge
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Tourism, the burden of authenticity and place branding

Dr. Maria Lichrou
2021
Cheltenham, UK
Edward Elgar Publishing
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Critical Perspectives on Place Marketing

Dr. Maria Lichrou
2018
London
Routledge
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Marketing theory

Dr. Maria Lichrou
2016
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Place branding and place narratives

Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2017
Cheltenham
Edward Elgar
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Edited Books

Inclusive place branding: Critical perspectives in theory and practice

Dr. Maria Lichrou
2017
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Peer Reviewed Journals

On the Marketing Implications of Place Narratives

Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2014
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Treasured trash? A consumer perspective on small Waste Electrical and Electronic Equipment (WEEE) divestment in Ireland

Dr. Maria Lichrou
2019
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Narratives of a tourism destination: Local particularities and their implications for place marketing and branding

Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2010
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Unveiling Everyday Reflexivity Tactics in a Sustainable Community

Dr. Maria Lichrou
2017
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Place-product or place narrative(s)? Perspectives in the marketing of tourism destinations

Dr. Maurice Patterson
Dr. Maria Lichrou
2008
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Seeking sustainable futures in marketing and consumer research

Dr. Maria Lichrou
2020
BINGLEY
EMERALD GROUP PUBLISHING LTD
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More than clothes hangers: cultural intermediaries in the field of fashion

Dr. Maurice Patterson
Dr. Maria Lichrou
2018
BINGLEY
EMERALD GROUP PUBLISHING LTD
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Making Santorini: reflecting on the past, imagining the future

Dr. Maria Lichrou
2017
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Changing role of women in the Irish society: an overview of the female consumer

Dr. Elaine Berkery
Dr. Maria Lichrou
2017
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From the Zoo to the Jungle – Narrative Pedagogies and Enterprise Education

Dr. Maria Lichrou
Dr. Briga Hynes
2013
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Pilgrimage, consumption and rituals: Spiritual authenticity in a Shia Muslim pilgrimage

Dr. Maria Lichrou
2019
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Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Destination

Dr. Maria Lichrou
Prof. Lisa O'Malley
2006
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Prefiguring sustainable living: an ecovillage story

Dr. Maria Lichrou
2020
ABINGDON
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
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Other Journals

This author has not written any publications of this type yet.

Conference Publications

Academy of Marketing

Dr. Deirdre O'Loughlin
Dr. Maria Lichrou
2015
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Academy of Marketing Conference: The Magic in Marketing

Dr. Maria Lichrou
Prof. Lisa O'Malley
2015
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ISBE Conference

Dr. Maria Lichrou
Dr. Yvonne Costin
Dr. Briga Hynes
2012
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ACR Conference

Dr. Maria Lichrou
2020
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Academy of Marketing Conference

Dr. Maria Lichrou
2018
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International Society for Markets and Development Biennial Conference

Dr. Maria Lichrou
2016
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European Marketing Academy Conference

Dr. Deirdre O'Loughlin
Dr. Maria Lichrou
2013
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5th ICAR symposium

Dr. Maria Lichrou
Prof. Lisa O'Malley
2014
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5th Corfu Symposium on Managing & Marketing Places

Dr. Maurice Patterson
Dr. Maria Lichrou
2018
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Academy of Marketing Annual Conference, Regents University, London, UK

Dr. Maria Lichrou
2019
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Academy of Marketing Conference

Dr. Maria Lichrou
2018
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39th Annual Macromarketing Conference, Macromarketing and the Crisis of the Social Imagination, Royal Holloway, London

Dr. Maria Lichrou
2014
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Academy of Marketing Science World Marketing Congress

Dr. Deirdre O'Loughlin
Dr. Maria Lichrou
2012
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Academy of Marketing Conference: Marketing Dimensions People, places and spaces

Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2014
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Academy of Marketing Conference Annual Conference: The Magic in Marketing

Dr. Maurice Patterson
Dr. Maria Lichrou
2015
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Academy of Marketing Annual Conference, Regents University, London, UK

Dr. Maria Lichrou
2019
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Going Green CARE INNOVATION

Dr. Maria Lichrou
2018
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5th International Conference on Rhetoric and Narrative in Management Research

Dr. Maria Lichrou
2013
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Institute of Place Management 4th International Biennial Conference

Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2017
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Academy of Marketing Annual Conference, Marketing Relevance

Dr. Maria Lichrou
Prof. Lisa O'Malley
2013
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Academy of Marketing Annual Conference: Catching the Technology Wave

Dr. Maurice Patterson
Dr. Maria Lichrou
2012
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Academy of Marketing Annual Conference, Regents University, London, UK

Dr. Maria Lichrou
2019
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AMS World Marketing Congress

Dr. Maria Lichrou
2017
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First International Colloquium on Place Marketing and Branding: Places for People in a Turbulent World

Dr. Maria Lichrou
2009
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4th Corfu Symposium on Managing & Marketing Places

Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2017
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Myth and the Market, Inter-disciplinary Conference

Dr. Maria Lichrou
Prof. Lisa O'Malley
2014
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Academy of Marketing Annual Conference: Marketing Relevance

Dr. Maurice Patterson
Dr. Maria Lichrou
2013
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6th Corfu Symposium on Managing and Marketing Places, Corfu, Greece

Dr. Maria Lichrou
2019
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41st Macromarketing Conference

Dr. Maria Lichrou
2016
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International Society for Markets and Development Biennial Conference

Dr. Maria Lichrou
Prof. Lisa O'Malley
2016
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5th International Conference on Rhetoric and Narrative in Management Research

Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2013
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AN INVESTIGATION OF YOUNG CONSUMERS ALCOHOL CONSUMPTION: AN IRISH PERSPECTIVE

Dr. Maria Lichrou
2016
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4th Annual Conference of the International Place Branding Association, University of Thessaly, Volos, Greece

Dr. Maria Lichrou
2019
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41st Macromarketing Conference

Dr. Maria Lichrou
2016
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3rd Corfu Symposium on Managing & Marketing Places

Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2016
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European Advances in Consumer Research

Dr. Maria Lichrou
Prof. Lisa O'Malley
2007
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Academy of Marketing Annual Conference: Reframing Marketing Priorities

Dr. Maria Lichrou
2021
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NA - Advances in Consumer Research Volume 47

Dr. Maria Lichrou
2019
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Academy of Marketing Annual Conference

Dr. Maria Lichrou
2016
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Academy of Marketing Annual Conference

Dr. Colin Fitzpatrick
Dr. Maria Lichrou
2017
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RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism

Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2016
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Academy of Marketing Annual Conference: Marketing Excellence

Dr. Maria Lichrou
Prof. Lisa O'Malley
2006
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Academy of Marketing Annual Conference: Reframing Marketing Priorities

Dr. Maria Lichrou
2021
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Academy of Marketing Conference

Dr. Maria Lichrou
2018
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International Society for Markets and Development Biennial Conference

Dr. Maria Lichrou
2016
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Conference Contributions

This author has not written any publications of this type yet.

Published Reports

Research 262: A Community Based Social Marketing Approach for Increased Participation in WEEE Recycling (ColectWEEE)

Dr. Maria Lichrou
2018
Dublin
EPA
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Editorials

Academy of Marketing conference 2015 - the magic of marketing

Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2016
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Book Reviews

This author has not written any publications of this type yet.

Other Publications

Academy of Marketing conference 2015 - the magic of marketing

Dr. Maurice Patterson
Dr. Maria Lichrou
Prof. Lisa O'Malley
2016
Read more