Biography

Studied Tourism Business at Technological Institute (TEI) of Patras, Greece. 2001: received an MA in Marketing by the University of Nottingham, UK. 2009: received a PhD in Marketing by the University of Limerick, Ireland. Her doctoral studies were funded by the Greek State Scholarships Foundation. Currently working as a Senior Lecturer in Marketing at the Department of Management and Marketing, Kemmy Business School.

Research Interests

My research focuses on sustainability, consumption and place. I am an active member of the Consumers in Society Research Cluster in the Kemmy Business School and co-Chair of the Academy of Marketing (UK) Sustainability SIG. I have published in the European Journal of Marketing, Journal of Marketing Management, Tourism Management, Journal of Place Management and Development, Place Branding and Public Diplomacy, Journal of Strategic Marketing, Journal of Macromarketing & Resources, Conservation and Recycling.

Professional Activities

Award

  • 2014 - The George Fisk Award for best conference paper, Macromarketing conference
  • 2013 - Best Paper in Critical Marketing Track, Academy of Marketing Conference

Committee

  • KBS Research Ethics Committee,

Peer Reviewed Journals

2022

Onflow and consumption: Affect and first encounters

Lonergan P.;Patterson M.;Lichrou M. (2022) Onflow and consumption: Affect and first encounters. Marketing Theory :623-641

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2022

From the streets to the classroom: power analysis as a tool for critical pedagogy

Panayiotopoulos, A. and Lichrou, M. (2022) From the streets to the classroom: power analysis as a tool for critical pedagogy. Journal Of Marketing Management

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2022

From the streets to the classroom: power analysis as a tool for critical pedagogy

Panayiotopoulos A.;Lichrou M. (2022) From the streets to the classroom: power analysis as a tool for critical pedagogy. Journal Of Marketing Management

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2020

Prefiguring sustainable living: an ecovillage story

Casey, K;Lichrou, M;O'Malley, L (2020) Prefiguring sustainable living: an ecovillage story. ABINGDON : ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD Journal Of Marketing Management :1658-1679

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2020

Seeking sustainable futures in marketing and consumer research

Davies, I;Oates, CJ;Tynan, C;Carrigan, M;Casey, K;Heath, T;Henninger, CE;Lichrou, M;McDonagh, P;McDonald, S;McKechnie, S;McLeay, F;O'Malley, L;Wells, V (2020) Seeking sustainable futures in marketing and consumer research. BINGLEY : EMERALD GROUP PUBLISHING LTD European Journal Of Marketing :2911-2939

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2019

Pilgrimage, consumption and rituals: Spiritual authenticity in a Shia Muslim pilgrimage

Moufahim M.;Lichrou M. (2019) Pilgrimage, consumption and rituals: Spiritual authenticity in a Shia Muslim pilgrimage. Tourism Management :322-332

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2019

Treasured trash? A consumer perspective on small Waste Electrical and Electronic Equipment (WEEE) divestment in Ireland

Casey K.;Lichrou M.;Fitzpatrick C. (2019) Treasured trash? A consumer perspective on small Waste Electrical and Electronic Equipment (WEEE) divestment in Ireland. Resources Conservation And Recycling :179-189

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2018

More than clothes hangers: cultural intermediaries in the field of fashion

Lonergan, PP;Patterson, M;Lichrou, M (2018) More than clothes hangers: cultural intermediaries in the field of fashion. BINGLEY : EMERALD GROUP PUBLISHING LTD European Journal Of Marketing :2052-2074

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2017

Changing role of women in the Irish society: an overview of the female consumer

Sheehan, A., Berkery, E. and Lichrou, M. (2017) Changing role of women in the Irish society: an overview of the female consumer. Irish Journal Of Management :162-171

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2017

Unveiling Everyday Reflexivity Tactics in a Sustainable Community

Casey, K,Lichrou, M,O'Malley, L (2017) Unveiling Everyday Reflexivity Tactics in a Sustainable Community. Journal Of Macromarketing :227-239

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2017

Making Santorini: reflecting on the past, imagining the future

Lichrou, M,O'Malley, L,Patterson, M (2017) Making Santorini: reflecting on the past, imagining the future. Journal Of Place Management And Development :106-120

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2014

On the Marketing Implications of Place Narratives

Lichrou, M., L. O'Malley and M. Patterson (2014) On the Marketing Implications of Place Narratives. Journal Of Marketing Management :832-856

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2013

From the Zoo to the Jungle – Narrative Pedagogies and Enterprise Education

Costin Y.;Dodd S.;Hynes B.;Lichrou M. (2013) From the Zoo to the Jungle – Narrative Pedagogies and Enterprise Education. Industry And Higher Education :421-432

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2010

Narratives of a tourism destination: Local particularities and their implications for place marketing and branding

Lichrou M., O'Malley L., Patterson M. (2010) Narratives of a tourism destination: Local particularities and their implications for place marketing and branding. Place Branding And Public Diplomacy :134-144

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2008

Place-product or place narrative(s)? Perspectives in the marketing of tourism destinations

Lichrou M., O'Malley L., Patterson M. (2008) Place-product or place narrative(s)? Perspectives in the marketing of tourism destinations. Journal Of Strategic Marketing :27-39

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2006

Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Destination

Lichrou, M; O'Malley,L (2006) Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Destination. * :35-46

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Books

This author has not written any publications of this type yet.

Book Chapters

2021

Marketing a sense of place to tourists: A critical perspective

Lichrou, M. and Panayiotopoulos, A. (2021) Marketing a sense of place to tourists: A critical perspective. London : Routledge Routledge Handbook of the Tourist Experience

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2021

Tourism, the burden of authenticity and place branding

Lichrou, M. and L. O'Malley (2021) Tourism, the burden of authenticity and place branding. Cheltenham, UK : Edward Elgar Publishing A Research Agenda for Place Branding :215-231

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2018

Heritage as embodied co-creation: 'Living the history' of the Titanic in Cobh

Panayiotopoulos A.;Lichrou M.;O'Malley L.;Patterson M. (2018) Heritage as embodied co-creation: 'Living the history' of the Titanic in Cobh. Journal Of Cultural Heritage :85-96

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2018

Critical Perspectives on Place Marketing

Giovanardi, M., Kavaratzis, M. and Lichrou, M. (2018) Critical Perspectives on Place Marketing. London : Routledge The Routledge Companion to Critical Marketing

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2017

Place branding and place narratives

Lichrou, M., Patterson, M., O'Malley, L. and O'Leary, K. (2017) Place branding and place narratives. Cheltenham : Edward Elgar Handbook on Place Branding and Marketing

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2016

Marketing theory

O'Malley L.;Lichrou M. (2016) Marketing theory. The Marketing Book: Seventh Edition :37-52

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Edited Books

2017

Inclusive place branding: Critical perspectives in theory and practice

(2017) Inclusive place branding: Critical perspectives in theory and practice.

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Other Journals

This author has not written any publications of this type yet.

Conference Publications

2021

Academy of Marketing Annual Conference: Reframing Marketing Priorities

Panayiotopoulos, A. and Lichrou, M. (2021) Academy of Marketing Annual Conference: Reframing Marketing Priorities.

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2021

Academy of Marketing Annual Conference: Reframing Marketing Priorities

Casey, K. and Lichrou, M. (2021) Academy of Marketing Annual Conference: Reframing Marketing Priorities.

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2020

ACR Conference

Casey, K., M. Lichrou and L. O'Malley (2020) ACR Conference.

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2019

Academy of Marketing Annual Conference, Regents University, London, UK

Casey, K., L. O'Malley and M. Lichrou (2019) Academy of Marketing Annual Conference, Regents University, London, UK .

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2019

Academy of Marketing Annual Conference, Regents University, London, UK

Casey, K., M. Lichrou and L. O'Malley (2019) Academy of Marketing Annual Conference, Regents University, London, UK .

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2019

Academy of Marketing Annual Conference, Regents University, London, UK

Casey, K., L. O'Malley M. Lichrou and C. Fitzpatrick (2019) Academy of Marketing Annual Conference, Regents University, London, UK .

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2019

6th Corfu Symposium on Managing and Marketing Places, Corfu, Greece

Aggelos Panayiotopoulos and Maria Lichrou (2019) 6th Corfu Symposium on Managing and Marketing Places, Corfu, Greece.

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2019

4th Annual Conference of the International Place Branding Association, University of Thessaly, Volos, Greece

Maria Lichrou and Aggelos Panayiotopoulos (2019) 4th Annual Conference of the International Place Branding Association, University of Thessaly, Volos, Greece.

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2019

NA - Advances in Consumer Research Volume 47

Katherine Casey, Maria Lichrou, Lisa O'Malley, and Colin Fitzpatrick (2019) NA - Advances in Consumer Research Volume 47. :372-376

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2018

5th Corfu Symposium on Managing & Marketing Places

Lichrou, M., Panayiotopoulos, A., O'Malley, L. and Patterson, M. (2018) 5th Corfu Symposium on Managing & Marketing Places.

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2018

Academy of Marketing Conference

Munif Alshammari, Maria Lichrou, Lisa O'Malley (2018) Academy of Marketing Conference.

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2018

Academy of Marketing Conference

Katherine Casey, Maria Lichrou, Colin FItzpatrick (2018) Academy of Marketing Conference.

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2018

Academy of Marketing Conference

Katherine Casey, Lisa O'Malley, Maria Lichrou (2018) Academy of Marketing Conference.

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2018

Going Green CARE INNOVATION

Katherine Casey, Maria Lichrou, Colin FItzpatrick (2018) Going Green CARE INNOVATION .

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2017

4th Corfu Symposium on Managing & Marketing Places

O'Malley, L., Lichrou, M. and Patterson, M. (2017) 4th Corfu Symposium on Managing & Marketing Places.

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2017

Academy of Marketing Annual Conference

Lichrou, M. and Fitzpatrick, C. (2017) Academy of Marketing Annual Conference.

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2017

Institute of Place Management 4th International Biennial Conference

O'Malley, L.; Lichrou, M.; Patterson, M. (2017) Institute of Place Management 4th International Biennial Conference.

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2017

AMS World Marketing Congress

Moufahim, M. and Lichrou, M. (2017) AMS World Marketing Congress.

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2016

41st Macromarketing Conference

Casey, Katherine, Maria Lichrou and Lisa O'Malley (2016) 41st Macromarketing Conference.

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2016

International Society for Markets and Development Biennial Conference

Lichrou, M., L. O'Malley and M. Patterson (2016) International Society for Markets and Development Biennial Conference.

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2016

41st Macromarketing Conference

Panayiotopoulos, Aggelos, Michael O'Flynn and Maria Lichrou (2016) 41st Macromarketing Conference .

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2016

3rd Corfu Symposium on Managing & Marketing Places

Lichrou, M., O'Leary, K., Patterson, M. and O'Malley, L. (2016) 3rd Corfu Symposium on Managing & Marketing Places.

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2016

Academy of Marketing Annual Conference

Lonergan, Patrick, Maria Lichrou and Maurice Patterson (2016) Academy of Marketing Annual Conference.

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2016

RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism

O'Malley, L., Lichrou, M. and Patterson , M. (2016) RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism.

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2016

International Society for Markets and Development Biennial Conference

Panayiotopoulos, Aggelos, Maria Lichrou and Zoë Lawlor (2016) International Society for Markets and Development Biennial Conference.

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2016

International Society for Markets and Development Biennial Conference

Casey, Katherine, Maria Lichrou and Lisa O'Malley (2016) International Society for Markets and Development Biennial Conference.

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2016

AN INVESTIGATION OF YOUNG CONSUMERS ALCOHOL CONSUMPTION: AN IRISH PERSPECTIVE

Hogan, G,Lichrou, M,OLoughlin, D,Plangger, K (2016) AN INVESTIGATION OF YOUNG CONSUMERS ALCOHOL CONSUMPTION: AN IRISH PERSPECTIVE. Thriving In A New World Economy :182-184

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2015

Academy of Marketing Conference Annual Conference: The Magic in Marketing

Lonergan, P., Patterson, M. and Lichrou, M. (2015) Academy of Marketing Conference Annual Conference: The Magic in Marketing.

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2015

Academy of Marketing Conference: The Magic in Marketing

Casey, K., Lichrou, M. and O'Malley, L. (2015) Academy of Marketing Conference: The Magic in Marketing.

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2015

Academy of Marketing

Hogan, G., Lichrou, M. and O'Loughlin, D (2015) Academy of Marketing.

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2014

5th ICAR symposium

Casey, K., Lichrou, M. and O'Malley, L. (2014) 5th ICAR symposium.

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2014

39th Annual Macromarketing Conference, Macromarketing and the Crisis of the Social Imagination, Royal Holloway, London

Casey, K; Lichrou, M; O'Malley, L (2014) 39th Annual Macromarketing Conference, Macromarketing and the Crisis of the Social Imagination, Royal Holloway, London.

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2014

Academy of Marketing Conference: Marketing Dimensions People, places and spaces

O'Malley, L., Lichrou, M. and Patterson, M. (2014) Academy of Marketing Conference: Marketing Dimensions People, places and spaces.

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2014

Myth and the Market, Inter-disciplinary Conference

Casey, K; Lichrou, M; L. O'Malley, L (2014) Myth and the Market, Inter-disciplinary Conference .

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2013

Academy of Marketing Annual Conference: Marketing Relevance

Lonergan, P., Patterson, M. and Lichrou, M. (2013) Academy of Marketing Annual Conference: Marketing Relevance.

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2013

5th International Conference on Rhetoric and Narrative in Management Research

Casey, K. and Lichrou, M. (2013) 5th International Conference on Rhetoric and Narrative in Management Research.

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2013

Academy of Marketing Annual Conference, Marketing Relevance

Lichrou, M; O'Malley, L; Patterson, M (2013) Academy of Marketing Annual Conference, Marketing Relevance.

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2013

European Marketing Academy Conference

Hogan, G., Lichrou, M. and O'Loughlin, D. (2013) European Marketing Academy Conference.

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2013

5th International Conference on Rhetoric and Narrative in Management Research

Lichrou, M; O'Malley, L; Patterson, M (2013) 5th International Conference on Rhetoric and Narrative in Management Research.

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2012

ISBE Conference

Dodd, S., Hynes, B., Costin, Y., Lichrou, M. (2012) ISBE Conference .

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2012

Academy of Marketing Annual Conference: Catching the Technology Wave

Lonergan, P., Patterson, M. and Lichrou, M. (2012) Academy of Marketing Annual Conference: Catching the Technology Wave.

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2012

Academy of Marketing Science World Marketing Congress

Hogan, G., Lichrou, M. and O'Loughlin, D. (2012) Academy of Marketing Science World Marketing Congress.

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2009

First International Colloquium on Place Marketing and Branding: Places for People in a Turbulent World

Lichrou, M., O'Malley, L. and Patterson, M. (2009) First International Colloquium on Place Marketing and Branding: Places for People in a Turbulent World.

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2007

European Advances in Consumer Research

Lichrou, M., L. O'Malley and M. Patterson (2007) European Advances in Consumer Research.

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2006

Academy of Marketing Annual Conference: Marketing Excellence

Lichrou, M., L. O'Malley and M. Patterson (2006) Academy of Marketing Annual Conference: Marketing Excellence. :CD-ROM-*

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Conference Contributions

This author has not written any publications of this type yet.

Published Reports

2018

Research 262: A Community Based Social Marketing Approach for Increased Participation in WEEE Recycling (ColectWEEE)

Katherine Casey, Maria Lichrou, Colin FItzpatrick (2018) Research 262: A Community Based Social Marketing Approach for Increased Participation in WEEE Recycling (ColectWEEE). Dublin : EPA

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Editorials

2016

Academy of Marketing conference 2015 - the magic of marketing

O'Malley, L,Lichrou, M,Patterson, M (2016) Academy of Marketing conference 2015 - the magic of marketing. Journal Of Marketing Management :807-810

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Book Reviews

This author has not written any publications of this type yet.

Other Publications

2016

Academy of Marketing conference 2015 - the magic of marketing

O'Malley, L,Lichrou, M,Patterson, M (2016) Academy of Marketing conference 2015 - the magic of marketing. Journal Of Marketing Management :807-810

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