Dr. Maria Lichrou
Biography
Studied Tourism Business at Technological Institute (TEI) of Patras, Greece. 2001: received an MA in Marketing by the University of Nottingham, UK. 2009: received a PhD in Marketing by the University of Limerick, Ireland. Her doctoral studies were funded by the Greek State Scholarships Foundation. Currently working as a Senior Lecturer in Marketing at the Department of Management and Marketing, Kemmy Business School.Research Interests
My research focuses on sustainability, consumption and place. I am an active member of the Consumers in Society Research Cluster in the Kemmy Business School and co-Chair of the Academy of Marketing (UK) Sustainability SIG. I have published in the European Journal of Marketing, Journal of Marketing Management, Tourism Management, Journal of Place Management and Development, Place Branding and Public Diplomacy, Journal of Strategic Marketing, Journal of Macromarketing & Resources, Conservation and Recycling.Professional Activities
Award
- 2014 - The George Fisk Award for best conference paper, Macromarketing conference
- 2013 - Best Paper in Critical Marketing Track, Academy of Marketing Conference
Committee
- KBS Research Ethics Committee,
Peer Reviewed Journals
Seeking sustainable futures in marketing and consumer research
Davies, I;Oates, CJ;Tynan, C;Carrigan, M;Casey, K;Heath, T;Henninger, CE;Lichrou, M;McDonagh, P;McDonald, S;McKechnie, S;McLeay, F;O'Malley, L;Wells, V (2020) Seeking sustainable futures in marketing and consumer research. BINGLEY : EMERALD GROUP PUBLISHING LTD European Journal Of Marketing :2911-2939
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Treasured trash? A consumer perspective on small Waste Electrical and Electronic Equipment (WEEE) divestment in Ireland
Casey K.;Lichrou M.;Fitzpatrick C. (2019) Treasured trash? A consumer perspective on small Waste Electrical and Electronic Equipment (WEEE) divestment in Ireland. Resources Conservation And Recycling :179-189
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Narratives of a tourism destination: Local particularities and their implications for place marketing and branding
Lichrou M., O'Malley L., Patterson M. (2010) Narratives of a tourism destination: Local particularities and their implications for place marketing and branding. Place Branding And Public Diplomacy :134-144
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Books
Book Chapters
Marketing a sense of place to tourists: A critical perspective
Lichrou, M. and Panayiotopoulos, A. (2021) Marketing a sense of place to tourists: A critical perspective. London : Routledge Routledge Handbook of the Tourist Experience
Read moreHeritage as embodied co-creation: 'Living the history' of the Titanic in Cobh
Panayiotopoulos A.;Lichrou M.;O'Malley L.;Patterson M. (2018) Heritage as embodied co-creation: 'Living the history' of the Titanic in Cobh. Journal Of Cultural Heritage :85-96
Read moreCritical Perspectives on Place Marketing
Giovanardi, M., Kavaratzis, M. and Lichrou, M. (2018) Critical Perspectives on Place Marketing. London : Routledge The Routledge Companion to Critical Marketing
Read morePlace branding and place narratives
Lichrou, M., Patterson, M., O'Malley, L. and O'Leary, K. (2017) Place branding and place narratives. Cheltenham : Edward Elgar Handbook on Place Branding and Marketing
Read moreEdited Books
Other Journals
Conference Publications
Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham
Lichrou, M. and O'Malley, L. (2023) Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham.
Read moreAcademy of Marketing Annual Conference: Reframing Marketing Priorities
Panayiotopoulos, A. and Lichrou, M. (2021) Academy of Marketing Annual Conference: Reframing Marketing Priorities.
Read moreAcademy of Marketing Annual Conference: Reframing Marketing Priorities
Casey, K. and Lichrou, M. (2021) Academy of Marketing Annual Conference: Reframing Marketing Priorities.
Read more6th Corfu Symposium on Managing and Marketing Places, Corfu, Greece
Aggelos Panayiotopoulos and Maria Lichrou (2019) 6th Corfu Symposium on Managing and Marketing Places, Corfu, Greece.
Read more4th Annual Conference of the International Place Branding Association, University of Thessaly, Volos, Greece
Maria Lichrou and Aggelos Panayiotopoulos (2019) 4th Annual Conference of the International Place Branding Association, University of Thessaly, Volos, Greece.
Read moreNA - Advances in Consumer Research Volume 47
Katherine Casey, Maria Lichrou, Lisa O'Malley, and Colin Fitzpatrick (2019) NA - Advances in Consumer Research Volume 47. :372-376
Read moreAcademy of Marketing Annual Conference, Regents University, London, UK
Casey, K., L. O'Malley and M. Lichrou (2019) Academy of Marketing Annual Conference, Regents University, London, UK .
Read moreAcademy of Marketing Annual Conference, Regents University, London, UK
Casey, K., M. Lichrou and L. O'Malley (2019) Academy of Marketing Annual Conference, Regents University, London, UK .
Read moreAcademy of Marketing Annual Conference, Regents University, London, UK
Casey, K., L. O'Malley M. Lichrou and C. Fitzpatrick (2019) Academy of Marketing Annual Conference, Regents University, London, UK .
Read moreAcademy of Marketing Conference
Munif Alshammari, Maria Lichrou, Lisa O'Malley (2018) Academy of Marketing Conference.
Read moreAcademy of Marketing Conference
Katherine Casey, Maria Lichrou, Colin FItzpatrick (2018) Academy of Marketing Conference.
Read moreAcademy of Marketing Conference
Katherine Casey, Lisa O'Malley, Maria Lichrou (2018) Academy of Marketing Conference.
Read moreGoing Green CARE INNOVATION
Katherine Casey, Maria Lichrou, Colin FItzpatrick (2018) Going Green CARE INNOVATION .
Read more5th Corfu Symposium on Managing & Marketing Places
Lichrou, M., Panayiotopoulos, A., O'Malley, L. and Patterson, M. (2018) 5th Corfu Symposium on Managing & Marketing Places.
Read moreAcademy of Marketing Annual Conference
Lichrou, M. and Fitzpatrick, C. (2017) Academy of Marketing Annual Conference.
Read moreInstitute of Place Management 4th International Biennial Conference
O'Malley, L.; Lichrou, M.; Patterson, M. (2017) Institute of Place Management 4th International Biennial Conference.
Read moreAMS World Marketing Congress
Moufahim, M. and Lichrou, M. (2017) AMS World Marketing Congress.
Read more4th Corfu Symposium on Managing & Marketing Places
O'Malley, L., Lichrou, M. and Patterson, M. (2017) 4th Corfu Symposium on Managing & Marketing Places.
Read moreInternational Society for Markets and Development Biennial Conference
Panayiotopoulos, Aggelos, Maria Lichrou and Zoë Lawlor (2016) International Society for Markets and Development Biennial Conference.
Read moreRSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism
O'Malley, L., Lichrou, M. and Patterson , M. (2016) RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism.
Read moreInternational Society for Markets and Development Biennial Conference
Casey, Katherine, Maria Lichrou and Lisa O'Malley (2016) International Society for Markets and Development Biennial Conference.
Read moreAN INVESTIGATION OF YOUNG CONSUMERS ALCOHOL CONSUMPTION: AN IRISH PERSPECTIVE
Hogan, G,Lichrou, M,OLoughlin, D,Plangger, K (2016) AN INVESTIGATION OF YOUNG CONSUMERS ALCOHOL CONSUMPTION: AN IRISH PERSPECTIVE. Thriving In A New World Economy :182-184
Read more41st Macromarketing Conference
Casey, Katherine, Maria Lichrou and Lisa O'Malley (2016) 41st Macromarketing Conference.
Read moreInternational Society for Markets and Development Biennial Conference
Lichrou, M., L. O'Malley and M. Patterson (2016) International Society for Markets and Development Biennial Conference.
Read more41st Macromarketing Conference
Panayiotopoulos, Aggelos, Michael O'Flynn and Maria Lichrou (2016) 41st Macromarketing Conference .
Read more3rd Corfu Symposium on Managing & Marketing Places
Lichrou, M., O'Leary, K., Patterson, M. and O'Malley, L. (2016) 3rd Corfu Symposium on Managing & Marketing Places.
Read moreAcademy of Marketing Annual Conference
Lonergan, Patrick, Maria Lichrou and Maurice Patterson (2016) Academy of Marketing Annual Conference.
Read moreAcademy of Marketing Conference Annual Conference: The Magic in Marketing
Lonergan, P., Patterson, M. and Lichrou, M. (2015) Academy of Marketing Conference Annual Conference: The Magic in Marketing.
Read moreAcademy of Marketing Conference: The Magic in Marketing
Casey, K., Lichrou, M. and O'Malley, L. (2015) Academy of Marketing Conference: The Magic in Marketing.
Read moreAcademy of Marketing
Hogan, G., Lichrou, M. and O'Loughlin, D (2015) Academy of Marketing.
Read more39th Annual Macromarketing Conference, Macromarketing and the Crisis of the Social Imagination, Royal Holloway, London
Casey, K; Lichrou, M; O'Malley, L (2014) 39th Annual Macromarketing Conference, Macromarketing and the Crisis of the Social Imagination, Royal Holloway, London.
Read moreAcademy of Marketing Conference: Marketing Dimensions People, places and spaces
O'Malley, L., Lichrou, M. and Patterson, M. (2014) Academy of Marketing Conference: Marketing Dimensions People, places and spaces.
Read moreMyth and the Market, Inter-disciplinary Conference
Casey, K; Lichrou, M; L. O'Malley, L (2014) Myth and the Market, Inter-disciplinary Conference .
Read moreAcademy of Marketing Annual Conference: Marketing Relevance
Lonergan, P., Patterson, M. and Lichrou, M. (2013) Academy of Marketing Annual Conference: Marketing Relevance.
Read more5th International Conference on Rhetoric and Narrative in Management Research
Casey, K. and Lichrou, M. (2013) 5th International Conference on Rhetoric and Narrative in Management Research.
Read moreAcademy of Marketing Annual Conference, Marketing Relevance
Lichrou, M; O'Malley, L; Patterson, M (2013) Academy of Marketing Annual Conference, Marketing Relevance.
Read moreEuropean Marketing Academy Conference
Hogan, G., Lichrou, M. and O'Loughlin, D. (2013) European Marketing Academy Conference.
Read more5th International Conference on Rhetoric and Narrative in Management Research
Lichrou, M; O'Malley, L; Patterson, M (2013) 5th International Conference on Rhetoric and Narrative in Management Research.
Read moreAcademy of Marketing Annual Conference: Catching the Technology Wave
Lonergan, P., Patterson, M. and Lichrou, M. (2012) Academy of Marketing Annual Conference: Catching the Technology Wave.
Read moreFirst International Colloquium on Place Marketing and Branding: Places for People in a Turbulent World
Lichrou, M., O'Malley, L. and Patterson, M. (2009) First International Colloquium on Place Marketing and Branding: Places for People in a Turbulent World.
Read moreEuropean Advances in Consumer Research
Lichrou, M., L. O'Malley and M. Patterson (2007) European Advances in Consumer Research.
Read moreAcademy of Marketing Annual Conference: Marketing Excellence
Lichrou, M., L. O'Malley and M. Patterson (2006) Academy of Marketing Annual Conference: Marketing Excellence. :CD-ROM-*
Read moreConference Contributions
Published Reports
Research 262: A Community Based Social Marketing Approach for Increased Participation in WEEE Recycling (ColectWEEE)
Katherine Casey, Maria Lichrou, Colin FItzpatrick (2018) Research 262: A Community Based Social Marketing Approach for Increased Participation in WEEE Recycling (ColectWEEE). Dublin : EPA
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