Dr. Maria Lichrou
Biography
Studied Tourism Business at Technological Institute (TEI) of Patras, Greece. 2001: received an MA in Marketing by the University of Nottingham, UK. 2009: received a PhD in Marketing by the University of Limerick, Ireland. Her doctoral studies were funded by the Greek State Scholarships Foundation. Currently working as a Senior Lecturer in Marketing at the Department of Management and Marketing, Kemmy Business School.Research Interests
My research focuses on sustainability, consumption and place. I am an active member of the Consumers in Society Research Cluster in the Kemmy Business School and co-Chair of the Academy of Marketing (UK) Sustainability SIG. I have published in the European Journal of Marketing, Journal of Marketing Management, Tourism Management, Journal of Place Management and Development, Place Branding and Public Diplomacy, Journal of Strategic Marketing, Journal of Macromarketing & Resources, Conservation and Recycling.Professional Activities
Award
- 2014 - The George Fisk Award for best conference paper, Macromarketing conference
- 2013 - Best Paper in Critical Marketing Track, Academy of Marketing Conference
Committee
- KBS Research Ethics Committee,
Peer Reviewed Journals
From the streets to the classroom: power analysis as a tool for critical pedagogy
Panayiotopoulos A.;Lichrou M. (2023) From the streets to the classroom: power analysis as a tool for critical pedagogy. Journal Of Marketing Management :92-107
Onflow and consumption: Affect and first encounters
Lonergan P.;Patterson M.;Lichrou M. (2022) Onflow and consumption: Affect and first encounters. Marketing Theory :623-641
From the streets to the classroom: power analysis as a tool for critical pedagogy
Panayiotopoulos, A. and Lichrou, M. (2022) From the streets to the classroom: power analysis as a tool for critical pedagogy. Journal Of Marketing Management
Prefiguring sustainable living: an ecovillage story
Casey, K;Lichrou, M;O'Malley, L (2020) Prefiguring sustainable living: an ecovillage story. ABINGDON : ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD Journal Of Marketing Management :1658-1679
Seeking sustainable futures in marketing and consumer research
Davies, I;Oates, CJ;Tynan, C;Carrigan, M;Casey, K;Heath, T;Henninger, CE;Lichrou, M;McDonagh, P;McDonald, S;McKechnie, S;McLeay, F;O'Malley, L;Wells, V (2020) Seeking sustainable futures in marketing and consumer research. BINGLEY : EMERALD GROUP PUBLISHING LTD European Journal Of Marketing :2911-2939
Pilgrimage, consumption and rituals: Spiritual authenticity in a Shia Muslim pilgrimage
Moufahim M.;Lichrou M. (2019) Pilgrimage, consumption and rituals: Spiritual authenticity in a Shia Muslim pilgrimage. Tourism Management :322-332
Treasured trash? A consumer perspective on small Waste Electrical and Electronic Equipment (WEEE) divestment in Ireland
Casey K.;Lichrou M.;Fitzpatrick C. (2019) Treasured trash? A consumer perspective on small Waste Electrical and Electronic Equipment (WEEE) divestment in Ireland. Resources Conservation And Recycling :179-189
More than clothes hangers: cultural intermediaries in the field of fashion
Lonergan, PP;Patterson, M;Lichrou, M (2018) More than clothes hangers: cultural intermediaries in the field of fashion. BINGLEY : EMERALD GROUP PUBLISHING LTD European Journal Of Marketing :2052-2074
Changing role of women in the Irish society: an overview of the female consumer
Sheehan, A., Berkery, E. and Lichrou, M. (2017) Changing role of women in the Irish society: an overview of the female consumer. Irish Journal Of Management :162-171
Unveiling Everyday Reflexivity Tactics in a Sustainable Community
Casey, K,Lichrou, M,O'Malley, L (2017) Unveiling Everyday Reflexivity Tactics in a Sustainable Community. Journal Of Macromarketing :227-239
Making Santorini: reflecting on the past, imagining the future
Lichrou, M,O'Malley, L,Patterson, M (2017) Making Santorini: reflecting on the past, imagining the future. Journal Of Place Management And Development :106-120
On the Marketing Implications of Place Narratives
Lichrou, M., L. O'Malley and M. Patterson (2014) On the Marketing Implications of Place Narratives. Journal Of Marketing Management :832-856
From the Zoo to the Jungle – Narrative Pedagogies and Enterprise Education
Costin Y.;Dodd S.;Hynes B.;Lichrou M. (2013) From the Zoo to the Jungle – Narrative Pedagogies and Enterprise Education. Industry And Higher Education :421-432
Narratives of a tourism destination: Local particularities and their implications for place marketing and branding
Lichrou M., O'Malley L., Patterson M. (2010) Narratives of a tourism destination: Local particularities and their implications for place marketing and branding. Place Branding And Public Diplomacy :134-144
Place-product or place narrative(s)? Perspectives in the marketing of tourism destinations
Lichrou M., O'Malley L., Patterson M. (2008) Place-product or place narrative(s)? Perspectives in the marketing of tourism destinations. Journal Of Strategic Marketing :27-39
Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Destination
Lichrou, M; O'Malley,L (2006) Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Destination. * :35-46
Books
Book Chapters
MARKETING A SENSE OF PLACE TO TOURISTS A critical perspective
Lichrou, M;Panayiotopoulos, A (2022) MARKETING A SENSE OF PLACE TO TOURISTS A critical perspective. ABINGDON : ROUTLEDGE Routledge Handbook Of The Tourist Experience :469-480
Tourism, the burden of authenticity and place branding
Lichrou, M. and L. O'Malley (2021) Tourism, the burden of authenticity and place branding. Cheltenham, UK : Edward Elgar Publishing A Research Agenda for Place Branding :215-231
Marketing a sense of place to tourists: A critical perspective
Lichrou, M. and Panayiotopoulos, A. (2021) Marketing a sense of place to tourists: A critical perspective. London : Routledge Routledge Handbook of the Tourist Experience
Critical Perspectives on Place Marketing
Giovanardi, M., Kavaratzis, M. and Lichrou, M. (2018) Critical Perspectives on Place Marketing. London : Routledge The Routledge Companion to Critical Marketing
Heritage as embodied co-creation: 'Living the history' of the Titanic in Cobh
Panayiotopoulos A.;Lichrou M.;O'Malley L.;Patterson M. (2018) Heritage as embodied co-creation: 'Living the history' of the Titanic in Cobh. Journal Of Cultural Heritage :85-96
Place branding and place narratives
Lichrou, M., Patterson, M., O'Malley, L. and O'Leary, K. (2017) Place branding and place narratives. Cheltenham : Edward Elgar Handbook on Place Branding and Marketing
Marketing theory
O'Malley L.;Lichrou M. (2016) Marketing theory. The Marketing Book: Seventh Edition :37-52
Edited Books
Inclusive place branding: Critical perspectives in theory and practice
(2017) Inclusive place branding: Critical perspectives in theory and practice.
Other Journals
Conference Publications
Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham
Lichrou, M. and O'Malley, L. (2023) Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham.
Academy of Marketing Annual Conference: Reframing Marketing Priorities
Panayiotopoulos, A. and Lichrou, M. (2021) Academy of Marketing Annual Conference: Reframing Marketing Priorities.
Academy of Marketing Annual Conference: Reframing Marketing Priorities
Casey, K. and Lichrou, M. (2021) Academy of Marketing Annual Conference: Reframing Marketing Priorities.
ACR Conference
Casey, K., M. Lichrou and L. O'Malley (2020) ACR Conference.
Academy of Marketing Annual Conference, Regents University, London, UK
Casey, K., L. O'Malley and M. Lichrou (2019) Academy of Marketing Annual Conference, Regents University, London, UK .
Academy of Marketing Annual Conference, Regents University, London, UK
Casey, K., M. Lichrou and L. O'Malley (2019) Academy of Marketing Annual Conference, Regents University, London, UK .
Academy of Marketing Annual Conference, Regents University, London, UK
Casey, K., L. O'Malley M. Lichrou and C. Fitzpatrick (2019) Academy of Marketing Annual Conference, Regents University, London, UK .
6th Corfu Symposium on Managing and Marketing Places, Corfu, Greece
Aggelos Panayiotopoulos and Maria Lichrou (2019) 6th Corfu Symposium on Managing and Marketing Places, Corfu, Greece.
4th Annual Conference of the International Place Branding Association, University of Thessaly, Volos, Greece
Maria Lichrou and Aggelos Panayiotopoulos (2019) 4th Annual Conference of the International Place Branding Association, University of Thessaly, Volos, Greece.
NA - Advances in Consumer Research Volume 47
Katherine Casey, Maria Lichrou, Lisa O'Malley, and Colin Fitzpatrick (2019) NA - Advances in Consumer Research Volume 47. :372-376
Going Green CARE INNOVATION
Katherine Casey, Maria Lichrou, Colin FItzpatrick (2018) Going Green CARE INNOVATION .
5th Corfu Symposium on Managing & Marketing Places
Lichrou, M., Panayiotopoulos, A., O'Malley, L. and Patterson, M. (2018) 5th Corfu Symposium on Managing & Marketing Places.
Academy of Marketing Conference
Munif Alshammari, Maria Lichrou, Lisa O'Malley (2018) Academy of Marketing Conference.
Academy of Marketing Conference
Katherine Casey, Maria Lichrou, Colin FItzpatrick (2018) Academy of Marketing Conference.
Academy of Marketing Conference
Katherine Casey, Lisa O'Malley, Maria Lichrou (2018) Academy of Marketing Conference.
AMS World Marketing Congress
Moufahim, M. and Lichrou, M. (2017) AMS World Marketing Congress.
Institute of Place Management 4th International Biennial Conference
O'Malley, L.; Lichrou, M.; Patterson, M. (2017) Institute of Place Management 4th International Biennial Conference.
4th Corfu Symposium on Managing & Marketing Places
O'Malley, L., Lichrou, M. and Patterson, M. (2017) 4th Corfu Symposium on Managing & Marketing Places.
Academy of Marketing Annual Conference
Lichrou, M. and Fitzpatrick, C. (2017) Academy of Marketing Annual Conference.
Academy of Marketing Science World Marketing Congress
Hogan, G., Lichrou, M. and O'Loughlin, D. (2016) Academy of Marketing Science World Marketing Congress.
41st Macromarketing Conference
Casey, Katherine, Maria Lichrou and Lisa O'Malley (2016) 41st Macromarketing Conference.
41st Macromarketing Conference
Panayiotopoulos, Aggelos, Michael O'Flynn and Maria Lichrou (2016) 41st Macromarketing Conference .
International Society for Markets and Development Biennial Conference
Lichrou, M., L. O'Malley and M. Patterson (2016) International Society for Markets and Development Biennial Conference.
Academy of Marketing Annual Conference
Lonergan, Patrick, Maria Lichrou and Maurice Patterson (2016) Academy of Marketing Annual Conference.
3rd Corfu Symposium on Managing & Marketing Places
Lichrou, M., O'Leary, K., Patterson, M. and O'Malley, L. (2016) 3rd Corfu Symposium on Managing & Marketing Places.
International Society for Markets and Development Biennial Conference
Panayiotopoulos, Aggelos, Maria Lichrou and Zoë Lawlor (2016) International Society for Markets and Development Biennial Conference.
RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism
O'Malley, L., Lichrou, M. and Patterson , M. (2016) RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism.
International Society for Markets and Development Biennial Conference
Casey, Katherine, Maria Lichrou and Lisa O'Malley (2016) International Society for Markets and Development Biennial Conference.
AN INVESTIGATION OF YOUNG CONSUMERS ALCOHOL CONSUMPTION: AN IRISH PERSPECTIVE
Hogan, G,Lichrou, M,OLoughlin, D,Plangger, K (2016) AN INVESTIGATION OF YOUNG CONSUMERS ALCOHOL CONSUMPTION: AN IRISH PERSPECTIVE. Thriving In A New World Economy :182-184
Academy of Marketing Conference Annual Conference: The Magic in Marketing
Lonergan, P., Patterson, M. and Lichrou, M. (2015) Academy of Marketing Conference Annual Conference: The Magic in Marketing.
Academy of Marketing Conference: The Magic in Marketing
Casey, K., Lichrou, M. and O'Malley, L. (2015) Academy of Marketing Conference: The Magic in Marketing.
Academy of Marketing
Hogan, G., Lichrou, M. and O'Loughlin, D (2015) Academy of Marketing.
39th Annual Macromarketing Conference, Macromarketing and the Crisis of the Social Imagination, Royal Holloway, London
Casey, K; Lichrou, M; O'Malley, L (2014) 39th Annual Macromarketing Conference, Macromarketing and the Crisis of the Social Imagination, Royal Holloway, London.
5th ICAR symposium
Casey, K., Lichrou, M. and O'Malley, L. (2014) 5th ICAR symposium.
Academy of Marketing Conference: Marketing Dimensions People, places and spaces
O'Malley, L., Lichrou, M. and Patterson, M. (2014) Academy of Marketing Conference: Marketing Dimensions People, places and spaces.
Myth and the Market, Inter-disciplinary Conference
Casey, K; Lichrou, M; L. O'Malley, L (2014) Myth and the Market, Inter-disciplinary Conference .
5th International Conference on Rhetoric and Narrative in Management Research
Lichrou, M; O'Malley, L; Patterson, M (2013) 5th International Conference on Rhetoric and Narrative in Management Research.
Academy of Marketing Annual Conference: Marketing Relevance
Lonergan, P., Patterson, M. and Lichrou, M. (2013) Academy of Marketing Annual Conference: Marketing Relevance.
5th International Conference on Rhetoric and Narrative in Management Research
Casey, K. and Lichrou, M. (2013) 5th International Conference on Rhetoric and Narrative in Management Research.
Academy of Marketing Annual Conference, Marketing Relevance
Lichrou, M; O'Malley, L; Patterson, M (2013) Academy of Marketing Annual Conference, Marketing Relevance.
European Marketing Academy Conference
Hogan, G., Lichrou, M. and O'Loughlin, D. (2013) European Marketing Academy Conference.
ISBE Conference
Dodd, S., Hynes, B., Costin, Y., Lichrou, M. (2012) ISBE Conference .
Academy of Marketing Annual Conference: Catching the Technology Wave
Lonergan, P., Patterson, M. and Lichrou, M. (2012) Academy of Marketing Annual Conference: Catching the Technology Wave.
First International Colloquium on Place Marketing and Branding: Places for People in a Turbulent World
Lichrou, M., O'Malley, L. and Patterson, M. (2009) First International Colloquium on Place Marketing and Branding: Places for People in a Turbulent World.
European Advances in Consumer Research
Lichrou, M., L. O'Malley and M. Patterson (2007) European Advances in Consumer Research.
Academy of Marketing Annual Conference: Marketing Excellence
Lichrou, M., L. O'Malley and M. Patterson (2006) Academy of Marketing Annual Conference: Marketing Excellence. :CD-ROM-*
Conference Contributions
Published Reports
Research 262: A Community Based Social Marketing Approach for Increased Participation in WEEE Recycling (ColectWEEE)
Katherine Casey, Maria Lichrou, Colin FItzpatrick (2018) Research 262: A Community Based Social Marketing Approach for Increased Participation in WEEE Recycling (ColectWEEE). Dublin : EPA
Editorials
Academy of Marketing conference 2015 - the magic of marketing
O'Malley, L,Lichrou, M,Patterson, M (2016) Academy of Marketing conference 2015 - the magic of marketing. Journal Of Marketing Management :807-810
Book Reviews
Other Publications
Academy of Marketing conference 2015 - the magic of marketing
O'Malley, L,Lichrou, M,Patterson, M (2016) Academy of Marketing conference 2015 - the magic of marketing. Journal Of Marketing Management :807-810