Key Info

Bachelor of Science in Digital Media Design

NFQ Level 8 major Award Honours Bachelor Degree

Entry Route(s):

Course code
LM122
Duration
4 Years
Course leader
Dr. Mark Marshall
Email
mark.marshall@ul.ie
Tel
+353 (0)61 202699
Admissions
Tel
Tel 00 353 61 202015
Queries

Digital Media Design could be for you if you want to combine both your creative and technical sides. It will provide you with the skills to think critically about technology and to understand how design impacts people.

Why Study Digital Media Design at UL?

The future of design is digital. Whether it’s a watch that tracks every step you take or sensors embedded in our clothing: every part of our lives is shaped by technology. The degree in Digital Media Design provides you with the skills and knowledge to think creatively about how we interact with the technologies that surround us and to develop designs that are people-centred in innovative ways.

The field of Interaction and User Experience Design is constantly evolving. The degree in Digital Media Design will provide you with the skills to design engaging interactive experiences for users building on new technologies. You will work with real-world design cases and gain insight into the industry from our design partners, as well as cultural and civic organisations.

Working as an Interaction Designer means continuously evolving with the needs of users and developments in emerging technologies - this requires critical and creative thinking.

We help you develop essential skills to identify and respond to people’s needs, using a number of people-centred design methods. We help our students to understand what people want and how to design suitable interfaces and interactions working with technologies. We encourage creativity and reflective design by teaching research skills and supporting students in active research projects. We develop designers who can explore existing and emerging technologies in a meaningful way. Our students have access to cutting-edge hardware, software and the support of expert lecturers and technicians, for multiple purposes, including:

- Prototyping apps on mobile platforms (e.g. Android)

- Producing screen-based content with creative software (e.g. Adobe, Processing, Figma, Sketch, Final Cut Pro)

- Building interactive objects with physical computing (e.g. Arduino, Raspberry Pi)

- Exploring interactive programming (e.g. Processing, HTML, CSS, Javascript).

Entry route to Digital Media Design at UL is via LM122 Creative Media and Interaction Design Common Entry.

What you will Study

The BSc in Digital Media Design is a unique course that provides its students with a combination of essential skills for thinking, understanding and designing FOR people WITH technology. Graduates emerge with the critical and creative expertise to design meaningful interactions for people. The course includes an industry placement and focuses on how to design through an iterative practice of experimentation and reflection

Topics include:

- User-Centred Design

- Participatory Design

- Product Design

- Mobile App Design

- Physical Computing

- Coding

- Sociology of People and Media

- Prototyping and User Research

By the end of this course you will have skills and insight to design meaningful experiences and interactions with technologies, tools that centre around people.

 

Year 1 - Semester 1 Year 1 - Semester 2
Introduction to Digital Media Perceptual Systems and Multimedia
Media Programming 1 Foundations of Interaction Design
Graphic Design Introduction to Web Development
Technological Mathematics 1 Technological Mathematics 2
Sociology of Media Design Studio
Year 2 - Semester 3 Year 2 - Semester 4
Digital Audio Fundamentals Directed Study
Digital Video Fundamentals Mobile Application Design
Digital Modelling and Animation Performance Technology 
Design for Professional Practice Human Computer Interaction
Introduction to Social Research Methods Design Visualisation
Year 3 - Semester 5 Year 3 Semester 6
Cooperative Education Applied Interaction Design
  Computer Supported Cooperative Work
  3D Modelling and Fabrication
  Project Management and Practive
  Interactive Multimedia

 

 

Year 4 - Semester 7 Year 4 - Semester 8
Information Society Multimedia Industry Perspectives
Digital Marketing UX in Practice
Virtual and Augmented Reality Design Digital Media Design Project 2
Digital Media Design Project 1  

Entry Requirements

Minimum grades

Applicants are required to hold at the time of enrolment the established Leaving Certificate (or an approved equivalent) with a minimum of six subjects which must include: Two H5 (Higher Level) grades and Four O6 (Ordinary Level) grades or four H7 (Higher Level) grades. Subjects must include Mathematics, Irish or another language, and English.

Subject requirements

In addition, applicants must hold a minimum grade O3/H7 in Mathematics.

Additional considerations

A Special Mathematics Examination will be offered at UL following the Leaving Certificate results for those students who did not achieve the Mathematics requirement.

We welcome applications from mature students. Mature applicants must apply through the Central Applications Office (CAO) by 1 February.

Application information for mature student applicants (PDF)

Non-EU Entry Requirements

Filters

How to Apply

Where are you applying from? How to Apply
Ireland Irish students must apply to UL via the CAO. More information can be found here. 
The UK  Students who have completed their A-Levels can apply to UL via the CAO. More information can be found on the Academic Registry website. 
The EU EU Students can apply to UL via the CAO. More information can be found on the Academic Registry website.
Non-EU country If you are outside of the EU, you can apply for this degree here.

 

Fees and Funding

Student course fees are broken into three components - Student contribution, Student Centre Levy and Tuition Fees.

A number of illustrative examples of fees for this course based on the current fee levels have been set out in the tables below.

An explanation of the components, how to determine status and the criteria involved is provided below the examples as is a list of possible scholarships and funding available.

EU Students with Free fees status in receipt of a SUSI grant

HEA pays Tuition Fees €7,354
SUSI pays Student contribution €3,000
Student pays Student Centre Levy €92
€10,446

EU Students with Free fees status not in receipt of a grant

HEA pays Tuition Fees €7,354
Student pays Student contribution €3,000
Student pays Student Centre Levy €92
€10,446

Students with EU fee status not in receipt of a grant

Student pays Tuition Fees €7,354
Student pays Student contribution €3,000
Student pays Student Centre Levy €92
€10,446

Non-EU Students

Student pays Tuition Fees €16,465
Student pays Student Centre Levy €92
€16,557

Student course fees are comprised of three components:

Student Contribution

Annual charge set by the government for all full-time third level students. All students are liable unless they have been approved for a grant by Student Universal Support Ireland (SUSI). Please refer to https://www.studentfinance.ie to determine your eligibility for a grant and for instructions on how to apply. The curent student contribution is set at €3000.

Student Centre Levy

All students are liable to pay the Student Centre Levy of €90. Please note the Student Centre Levy is not covered by the SUSI Grant.

Tuition Fees

These are based on Residency, Citizenship, Course requirements.

Review the three groups of criteria to determine your fee status as follows

  1. Residency
    • You must have been living in an EU/EEA member state or Switzerland for at least 3 of the 5 years before starting your course
  2. Citizenship
    • You must be a citizen of an EU/EEA member state or Switzerland or have official refugee status
  3. Course Requirements (all must be met)
    • You must be a first time full-time undergraduate (Exceptions are provided for students who hold a Level 6 or Level 7 qualification and are progressing to a Level 8 course in the same general area of study).
    • You must be undertaking a full-time undergraduate course of at least 2 year’s duration
    • You cannot be undertaking a repeat year of study at the same level unless evidence of exceptional circumstances eg serious illness is provided (in which case this condition may be waived)

Depending on how you meet these criteria your status will be one of the following -

  • Free Fee Status: You satisfy all three categories (1, 2 and 3) and therefore are eligible for the Higher Education Authority’s Free Fees scheme.
  • EU Fee Status: You satisfy the citizenship and/or residency criteria but fail to satisfy the course requirements and are liable to EU fees
  • Non EU Fee Status: You do not meet either the citizenship or residency criteria and are therefore liable to Non EU fees.

More information about fees can be found on the Finance website

These scholarships are available for this course

Title Award Scholarships Available
Johnson and Johnson WiSTEM2D Programme

These scholarships are available for all courses

Your Future Career

Employability skills from this degree

  • Wireframing
  • Designing websites
  • Designing for usability
  • Understanding the human and social issues surrounding the use of digital media
  • Conducting User research
  • Conducting User analysis
  • Learning design methods relevant for designing interactions with technology
  • Working in teams
  • Graphic design
  • Physical prototyping
  • Concept and ideation skills
  • Time management and organisation
  • Expertise in the use of audio, video and interactive digital media

The year after graduating with this degree

The University of Limerick Graduate Outcomes Survey (GOS) is a detailed review of the employment outcomes of UL graduates conducted annually by the University and supported by the Higher Education Authority (HEA). The survey forms part of a nationwide review of the employment outcomes of Irish University Graduates. The table below illustrates a five-year trend for UL graduate employment levels and location the year after graduation.

Employed in IrelandEmployed abroadFurther studyNot availableSeeking employmentNo. of responsesTotal no. of graduatesYear
29%24%18%0%29%17192014
63%16%11%5%5%19192015
67%8%8%0%17%24262016
62%6%19%0%13%16212017
57%7%21%0%14%14232018

Further Study Options

Job titles for graduates with this degree

Graduates progressing directly into employment take up a wide variety of roles. The following provides a sample of initial roles listed on the Graduate Outcomes Survey by graduates approximately one year after graduation:

 

  • Communication Designer
  • Digital Content Producer
  • Digital Marketing Executive and Content Creator
  • Freelance Designer
  • Freelance Digital Designer
  • Freelance Media Production
  • Front-end Designer
  • Interaction Designer
  • Motion Graphics Designer
  • Product Designer
  • Social Media Strategist
  • UI Designer
  • User Researcher
  • UX Designer
  • Video Editor
  • Visual Designer
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Graduate Profile  Daniel Beere

I chose to study Digital Media Design at UL as I wanted to work as a graphic or web designer, but this course teaches you that design goes far beyond the pixels you see on the screen. In choosing this course, you will be given an insight into many areas of digital media and encouraged to discover what really interests you.

I graduated from the University of Limerick in 2012 and I am now a frontend developer with experience in UX design. As a frontend developer, I work with UX and UI designers and many others, to build websites. UX designers research and determine the best way to lay out a website, UI designers style it and then we develop it with code so people can access the site on the Internet. This has grown to be more than just a career as it is also my interest and a very keen hobby, so do what interests you... it makes working so much more fun!

Student Profile  Colin Doherty

Digital Media Design focuses on new media industry perspectives, teaching students how to use industry-standard applications, but also teaching creativity and understanding. The main focus is on interaction design, but people who also love videography, photography and graphic design find themselves a welcome home in DMD!

One of my favourite subjects on the course is Digital Video Fundamentals which has become a great passion of mine. The skills I learned in this area proved to be very useful when I was on CoOp and I was given the opportunity to film and edit videos, which went on to win international awards.

I went on CoOp to the SAP Apphaus in Dublin as a User Experience Intern. The Apphaus is a new generation office, which is built around team work in a highly collaborative, flexible and creative environment. This placement benefited me greatly as I was given a project for myself in which I came up with my own problems and solutions. The team I worked with were always willing to answer my questions, and under their guidance, I learned a great deal. The experience helped me build a solid foundation for my future career by improving my customer interview skills, which is exactly what an interaction designer needs to do!

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