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Bachelor of Science in Digital Media Design

Bachelor of Science in Digital Media Design
NFQ Level 8 major Award Honours Bachelor Degree

Entry Route: Creative Media and Interaction Design Common Entry - LM122

Course code:
4 Years

Course leader:
Dr. Gabriela Avram
Email: Tel:
+353 (0)61 202782

Tel: 00 353 61 202015
Queries: www.ul.ie/admissions-askus


About You

Digital Media Design could be for you if you want to combine both your creative and technical sides. It will provide you with the skills to think critically about technology and to understand how design impacts people.

Why Study Digital Media Design at UL?

The future of design is digital. Whether it’s a watch that tracks every step you take or sensors embedded in our clothing: every part of our lives is shaped by technology. The degree in Digital Media Design provides you with the skills and knowledge to think creatively about how we interact with the technologies that surround us and to develop designs that are people-centred in innovative ways.

The field of Interaction and User Experience Design is constantly evolving. The degree in Digital Media Design will provide you with the skills to design engaging interactive experiences for users building on new technologies. You will work with real-world design cases and gain insight into the industry from our design partners, as well as cultural and civic organisations.

Working as an Interaction Designer means continuously evolving with the needs of users and developments in emerging technologies - this requires critical and creative thinking.

We help you develop essential skills to identify and respond to people’s needs, using a number of people-centred design methods. We help our students to understand what people want and how to design suitable interfaces and interactions working with technologies. We encourage creativity and reflective design by teaching research skills and supporting students in active research projects. We develop designers who can explore existing and emerging technologies in a meaningful way. Our students have access to cutting-edge hardware, software and the support of expert lecturers and technicians, for multiple purposes, including:

- Prototyping apps on mobile platforms (e.g. Arduino)

- Producing screen-based content with creative software (e.g. Adobe, Processing, Sketch, Final Cut Pro)

- Building interactive objects with physical computing (e.g. Arduino, Raspberry Pi)

- Exploring interactive programming (e.g. Processing, HTML, Javascript).

Entry route to Digital Media Design at UL is via LM122 Creative Media and Interaction Design Common Entry.

The BSc in Digital Media Design is a unique course that provides its students with a combination of essential skills for thinking, understanding and designing FOR people WITH technology. Graduates emerge with the critical and creative expertise to design meaningful interactions for people. The course includes an industry placement and focuses on how to design through an iterative practice of experimentation and reflection

Topics include:

- User-Centred Design

- Participatory Design

- Product Design

- Mobile App Design

- Physical Computing

- Coding

- Sociology of People and Media

- Prototyping and User Research

By the end of this course you will have skills and insight to design meaningful experiences and interactions with technologies, tools that centre around people.

Year 1 - Semester 1 Year 1 - Semester 2
Introduction to Digital Media Perceptual Systems and Multimedia
Media Programming 1 Foundations of Interaction Design
Graphic Design Introduction to Web Development
Technological Mathematics 1 Technological Mathematics 2
Sociology of Media Design Studio
Year 2 - Semester 3 Year 2 - Semester 4
Digital Audio Fundamentals Directed Study
Digital Video Fundamentals Mobile Application Design
Digital Electronics Performance Technology 
Design for Professional Practice Human Computer Interaction
Introduction to Social Research Methods Design Visualisation
Year 3 - Semester 5 Year 3 Semester 6
Cooperative Education Applied Interaction Design
  Computer Supported Cooperative Work
  Project Management
  Product Design and Modelling
  Elective - Choose 1
  Professional Issues 
  Interactive Multimedia
Year 4 - Semester 7 Year 4 - Semester 8
Information Society Multimedia Industry Perspectives
Digital Marketing UX in Practice
Digital Media Design Project 1 Digital Media Design Project 2

Applicants are required to hold at the time of enrolment the established Leaving Certificate (or an approved equivalent) with a minimum of six subjects which must include: Two H5 (Higher Level) grades and Four O6 (Ordinary Level) grades or four H7 (Higher Level) grades. Subjects must include Mathematics, Irish or another language, and English.

In addition, applicants must hold a minimum grade O3/H7 in Mathematics. A Special Mathematics Examination will be offered at UL following the Leaving Certificate results for those students who did not achieve the Mathematics requirement.

We welcome applications from mature students. Mature applicants must apply through the Central Applications Office (CAO) by 1 February.

Careers open to you with a degree in Digital Media Design include;


  • Interaction Designer
  • User Experience Designer
  • User Interface Designer
  • Usability Expert
  • Digital Product Designer
  • Design Consultant
  • Service Designer
  • Frontend UI Designer
  • User Researcher
  • Design Ethnography

Graduates from this course will be equipped to create and develop interactive multimedia projects. They will have acquired a sophisticated understanding of the aesthetic and technical issues involved. There is an increasing need for graduates with the ability to cross social and technical boundaries, in order to exploit the opportunities offered by computer technology in a range of industries and services such as software companies, interactive product design, service design, general media and education.


Want to find out more about possible careers with this degree? Click Here

Graduate Profile  Daniel Beere

I chose to study Digital Media Design at UL as I wanted to work as a graphic or web designer, but this course teaches you that design goes far beyond the pixels you see on the screen. In choosing this course, you will be given an insight into many areas of digital media and encouraged to discover what really interests you.

I graduated from the University of Limerick in 2012 and I am now a frontend developer with experience in UX design. As a frontend developer, I work with UX and UI designers and many others, to build websites. UX designers research and determine the best way to lay out a website, UI designers style it and then we develop it with code so people can access the site on the Internet. This has grown to be more than just a career as it is also my interest and a very keen hobby, so do what interests you... it makes working so much more fun!

Student Profile  Colin Doherty

Digital Media Design focuses on new media industry perspectives, teaching students how to use industry-standard applications, but also teaching creativity and understanding. The main focus is on interaction design, but people who also love videography, photography and graphic design find themselves a welcome home in DMD!

One of my favourite subjects on the course is Digital Video Fundamentals which has become a great passion of mine. The skills I learned in this area proved to be very useful when I was on CoOp and I was given the opportunity to film and edit videos, which went on to win international awards.

I went on CoOp to the SAP Apphaus in Dublin as a User Experience Intern. The Apphaus is a new generation office, which is built around team work in a highly collaborative, flexible and creative environment. This placement benefited me greatly as I was given a project for myself in which I came up with my own problems and solutions. The team I worked with were always willing to answer my questions, and under their guidance, I learned a great deal. The experience helped me build a solid foundation for my future career by improving my customer interview skills, which is exactly what an interaction designer needs to do!