A host of researchers at University of Limerick tackling global challenges have been highlighted in a new marketing campaign.
The award-winning Stay Curious campaign, which was conceived and directed entirely by University of Limerick’s in-house team, launches a new phase this Tuesday.
In the campaign, world leading researchers share their motivations for taking on global challenges and discuss the inspiring collaborative spirit at UL.
The new video features James Carr, Associate Professor in Sociology, Aedín Culhane, Professor of Biomedical Sciences (Cancer Genomics), Sarah Guerin, Associate Professor in Sustainable Energy Harvesting, Stephen Kinsella, Professor of Economics, Orla Muldoon, Doireann O’Kiely, Associate Professor in Mathematics, Mike Zaworotko, Bernal Chair of Crystal Engineering.
This phase of the campaign focuses on UL researchers exploring how their research is addressing many of the grand challenges facing society today in the areas of sustainability, health, the evolution of technology for public good, and championing for a more inclusive society.
The campaign aims to give the public a birds-eye view of the positive impact university research is making in our society, particularly at UL and how globally that impact is creating change in our everyday lives. It illustrates how collaboration and funding is so vital to tackling the challenges faced everyday.
The campaign supports the mission-orientated challenges as articulated in of UL’s Research Strategy, Wisdom for Action 2022-2027.
UL’s motto ‘Eagna chun Gnímh’ translates as Wisdom for Action, reflecting a mission to contribute to the discovery of new knowledge for a better world.
Laura Ryan, Director of Marketing, Communications and Public Affairs at UL, said: “This video really showcases the spirit of research collaboration at UL and the exceptional expertise that we have across our faculties. As a university we value creativity, curiosity and excellence in our research, we also have this in spades within our marketing team who have led on the concept and direction of this superb piece of content in-house in an authentic and engaging way.”
Stay Curious has won several global awards, including at the prestigious Heist Awards, which celebrate exceptional creativity, innovation and strategic thinking in marketing and communications campaigns in the education sector by universities.
It also won double gold at the International CASE Circle of Excellence international awards and picked up prizes at the Irish Digital Media Awards and the ‘Sockies’ Social Media Awards, while UL’s Marketing and Communications team also won ‘Best Marketing and Communications Team’ at the Irish Education Awards.
Stay Curious for Research is a partnership between UL’s Marketing, Communications and Public Affairs Division and the Office of the Vice President Research.
Discover more: www.ul.ie/research and #StayCurious.