External Communications
The External Communications function of the Marketing and Communications Division at UL manages all media relations, public relations, social media, external communications and crisis management for University of Limerick.
Key areas of focus for the Division are the national and international publication of UL's research stories, generating editorial and expert opinion content for UL's academics, international profiling of the University, a continually evolving social media strategy and the generation of excellent video and digital media content.
External Communications and Social Media guidance for staff is available on our MarComms Hub SharePoint.
Corporate communications
This involves the management and development of the UL institutional voice and messaging. Taking the lead from the UL Strategic Plan, the President and the Executive Committee, an agile set of messages and focus is continually adapted to underpin institutional communications.
This also includes the development of public and key commentator profiles for UL’s academics, while positioning UL academics and senior management as thought leaders.
Media relations / Public relations
MarComms manages proactive and reactive media relations for UL, its senior leadership, academics and affiliates.
This includes but is not limited to media relationship management, media monitoring and analysis, preparing institutional statements, spokesperson identification, training, and briefing, collating, analysing and ensuring up to date monitoring of media coverage, assisting in planning, developing and implementation of positive messaging strategies.
Promoting UL Research
Proactive communications for UL’s research output is a key division priority; advising early-stage career researchers on media engagement and training.
UL is a founding partner of the RTÉ Brainstorm research profiling initiative. Combining opinion, analysis and features, RTÉ Brainstorm is edited by RTÉ and compliments their online journalism and content. It provides readers with informed views and perspectives on a vast range of topics.
View UL's articles on RTÉ Brainstorm.
UL is a partner of The Conversation, an international, independent and not-for-profit news analysis and commentary website where academics and researchers collaborate with journalists to provide evidence-based, informed analysis to the public.
View UL's articles on The Conversation.
UL academics also contribute to the Science Media Centre and Silicon Republic.
Protocol
MarComms works with the Office of the President to provide support to UL faculties and support divisions with the co-ordination of high-level institutional visits by Heads of State, Ministers and Ambassadors.
The Division also event manages large scale institutional events which have the potential to significantly augment the national and international profile of UL.
Social Media
MarComms manages the UL institutional social media accounts and publishing platforms with a collective following of over 250,000.
The Division supports the UL Social Media Community Group which is spread across the institution and offers training, strategic advice and policy guidelines.
The production of digital media content is a significant priority for the Division.
Social Media and Marketing guidance for staff is available on our MarComms Hub SharePoint.
