University of Limerick Alumni Spotlight: Jack Starling

In the latest instalment of our Alumni Spotlight series, we speak to entrepreneur and founder Jack Starling, who studied the Bachelor of Business Studies at UL’s Kemmy Business School.

Jack discusses how his formative experience at UL helped to shape a successful career focused on building services that improve people’s lives.

Tell us about yourself.

I’m Jack Starling, originally from Waterford, and I’m an entrepreneur, founder, and investor. Over my career, I’ve built and backed companies across healthcare, technology, and consumer services, gaining experience in leadership, strategy, product, operations, finance, compliance, sales, and marketing. I’m a co-founder of ADHD Now and AutismCare, and a board member at Fettle. Across all these organisations, the common thread is building services that improve people’s lives across Ireland and the UK.

What did you study at UL, and how did that influence your career path?

I studied the Bachelor of Business Studies at University of Limerick in 2017. My time at UL gave me a strong foundation, not just academically, but in how I approach problem-solving, ambition, and building for the long term. The experience was formative, and many of the ideas and ways of thinking I developed there continue to influence how I build and grow businesses today.

Why did you choose to study at UL?

UL stood out because of its strong reputation, practical approach to learning, and the energy around campus. It felt like a place where you would be challenged, but also properly prepared for life and work after university. That combination really appealed to me.

What were the highlights or favourite aspects of your course?

I valued the balance between theory and practical application. I’ve always been interested in ideas, but even more in how those ideas can be applied in the real world to solve problems, improve services, and create opportunities. That mindset has stayed with me throughout my career.

What advice would you offer to students considering studying at UL?

Throw yourself into it fully. Work hard academically, but also make the most of the wider experience. Meet people, build relationships, and take opportunities that stretch you. A lot of what shapes you at university happens outside the lecture hall as well as inside it.

Were you a member of any clubs or societies?

I was involved in several clubs and societies, with the Motorsport Society being the main one. I really enjoyed activities like regular go-karting, as they were a great way to meet people, build friendships, and switch off from academic life. Clubs and societies are such an important part of the university experience because they build confidence, broaden your perspective, and create memories that stay with you long after you graduate.

Are there any campus locations that hold special significance to you?

The UL Arena! It captures so much of what I remember about UL - ambition, community, and a sense of possibility. I spent a lot of time there in the gym and pool, and being surrounded by athletes within UL’s high level of sporting excellence was genuinely inspiring. It was a place where I could challenge myself, stay active, and connect with others. It really embodies the energy and spirit of the campus that has stayed with me long after my time there.

How can university help someone develop the skills needed to become an entrepreneur?

University is the perfect place to develop both the mindset and practical skills needed for entrepreneurship. It gives you the freedom to explore new ideas, challenge assumptions, and work on projects that test your problem-solving and leadership abilities. I’ve always believed in taking chances early and “failing fast”; when the stakes are lower, mistakes at that stage are valuable because they teach you faster and with less consequence than later in life. At UL, both the academic learning and wider experiences, from collaborating with peers to participating in societies, helped me build confidence, resilience, and a practical approach to turning ideas into action. Those lessons have stayed with me throughout my entrepreneurial journey.

Could you update us on your career today, and share your hopes and plans for the future?

I currently serve as a senior executive at ADHD Now and sit on the board of AutismCare and Fettle - these are organisations that are industry leaders in their respective categories in Ireland. I plan to continue supporting these services as we expand further into the UK and deepen our impact on supporting the Health Service Executive (HSE). Alongside that, I’ve backed several successful businesses across healthcare, technology, and consumer services, and I hope to continue doing so in the future. That broader portfolio has given me a wide perspective on company-building and value creation, but the theme has always been the same: backing strong teams, solving real problems, and building businesses with long-term commercial value that can positively impact society and change lives for the better.