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Bachelor of Arts in Journalism and Digital Communication Careers

Become a multimedia journalist working across radio, TV, digital and social media. Gain hands-on skills for careers in journalism, PR and communications.

Key information

CAO points 2025 381
EU fees per year €3,058
Non-EU fees per year €17,396
NFQ Level NFQ Level 8
Duration Four years
Attendance Full-time
Award Degree
Course code LM039

Employability skills from this degree

  • Researching
  • Investigating
  • Interviewing
  • Reporting
  • Writing
  • Listening
  • Working productively in a team
  • Communicating information effectively and clearly
  • Technical skills: video editing, audio, content management, and web design
  • Critical analysis
  • Resourcefulness
  • Self-management
  • Interpersonal skills
  • Leadership
  • A flexible, creative and independent approach to tasks
  • Meeting deadlines

Further Study Options

  • MA in Journalism, Sport
  • MA Technical Communication and eLearning
  • MA English
  • Grad Dip/MA in Public Administration
  • MA Creative Writing

Job titles for graduates with this degree

Graduates progressing directly into employment take up a wide variety of roles. The following provides a sample of initial roles listed on the Graduate Outcomes Survey by graduates approximately one year after graduation:

  • Copywriter
  • Data Entry Server
  • Development Researcher
  • Digital Media Editor
  • Digital Operations Specialist
  • Editorial Assistant
  • Fashion Intern
  • Journalist
  • Media Assistant
  • Newsreader
  • Online Journalist
  • PR Intern
  • Reporter
  • Reporter/Subeditor
  • Researcher
  • Staff Writer

Student Profiles 

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Aislinn Kelly outside Plassey House

Aislinn Kelly

Broadcast journalist Aislinn Kelly is a graduate of the BA in Journalism and Digital Communications at UL.

During her time at UL, Aislinn gained a considerable amount of real-world journalism experience while learning from some of the best in the business.

She says: “There’s nothing quite like the exposure you have in UL to industry leaders. The department maintains strong links to leading media professionals, and the regular guest talks from investigative journalists, renowned broadcasters and media experts throughout the four years were really inspiring."

As the journalism assignments are geared towards being published with a news outlet, Aislinn was able to build her portfolio as she progressed with her studies. Her first articles were published in UL’s student newspaper, An Focal, where she worked on the editorial team for two years. For her co-op placement, Aislinn spent six months at Limerick’s Live 95FM and got her first taste of the fast-paced world of radio.

Aislinn also spent her Erasmus studying in Stockholm, which she says was a “really transformative experience”. 

Read Aislinn’s Story


 

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Cathal O'Sullivan

I was drawn to journalism as a career because I like that journalists help people who aren't in a position to have their stories heard and amplify them. From a young age, I was inquisitive and wanted to get to the heart of big stories. My work placement had an extremely positive impact. I was placed with Newstalk and I am now working there four years later as a production assistant. My role is varied and involves research and programming. My degree built up the skills I use now daily. Studying journalism at UL allows students to grow, develop, and find their voice. It taught me to persevere and get to the heart of the story. The Limerick Voice project was an excellent experience and it stands to me to this day, especially on some of the broader campaigns I have been involved in.   

In any media organisation, the newsroom is the hub. Journalism students have their own dedicated newsroom as well as radio and TV studios. At UL, journalism lecturers and their students have a great connection; our lecturers knew each of us by name. Each lecturer has their own amazing experience across different media organisations and their advice was priceless.  

 I would recommend the BA in Journalism and Digital Communication to anyone who is curious, creative and has an interest in the stories that influence the world around us.   

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