Marketing Technology Products - Module AU5032 Programme content
Develop strategic marketing skills for technology products with UL's five week, Level 9 micro-credential in Marketing Technology Products.
Key information
EU fees per year
€1,250
Non-EU fees per year
€1,250
NFQ Level
NFQ Level 9
Duration
Five weeks
Attendance
Part-time
Delivery
Online
Start date
September 2026
Award
University Certificate of Study
Course code
AU5032
The module provides an overview of
- The Nature of Marketing; Marketing as a Philosophy and Function; The Marketing Concept; Market Orientation; The Marketing Mix; Services Marketing; Customer relationship marketing
- Understanding Customers; Individual vs Organisational buyer behaviour; Mapping the Customer Experience; Segmentation
- Competitive Advantage; Targeting; Positioning; Branding; Marketing Research.
On successful completion of this module, students will be able to
- Understand the nature of Marketing
- Identify and explore the key components of market orientation
- Understand customer groups and customer buyer behaviour
- Explore and interrogate competitive advantage
- Understand the key factors influencing marketing activities and practices
Area(s) of interest
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