Mrs Sheena Doyle

Sheena Doyle is the Interim Director of Marketing, Communications and Public Affairs at University of Limerick. 

An alumna of UL, Sheena began her career with the global PR agency Weber Shandwick before moving inhouse and taking up senior communications roles across a number of organisations in the Mid-West Region. 

Sheena is responsible for strengthening University of Limerick’s reputation, brand, and strategic positioning. The role provides institution-wide leadership across marketing, internal and external communications, public affairs, stakeholder engagement, digital, and alumni relations, ensuring these functions directly enable the University's strategic ambitions. As Interim Director of Marketing, Communications and Public Affairs Sheena serves as the University’s chief advisor on reputation, brand, external relations and strategic communications, exercising significant influence across governance, institutional decision-making and reputational risk. The role leads a modern integrated function that enhances visibility, builds trust, supports student recruitment objectives, strengthens stakeholder relationships and advances UL’s influence across government, industry, alumni and wider society.