Date: Tuesday, November 16, 2021
Time: - 14.00 to 15.00 Lecture and 15.00 to 16.00 Masterclass
Unleashing Innovation with UN Sustainable Development Goals  BY Professor Jay Friedlander  Chaired by Dr Majella Giblin  Tuesday 16th November  2pm to 3pm Lecture 3pm to 4pm Masterclass

This lecture and masterclass provides senior leaders, social innovators and sustainability champions in small and medium enterprises (SMEs), a framework to embed sustainability firmly in their organisation. The combined event aims to systematically remove the barriers preventing sustainable innovation. SME leaders who are looking for a clear, repeatable pathway to make SDGs (Sustainable Development Goals) a strategic part of the business should attend the lecture and masterclass. 
A gap exists between the aspirations and implementation of the U.N. SDGs. Research shows that while most business leaders agree that sustainable development is important, few understand how to make sustainability strategic. As a result, sustainability efforts happen in an ad hoc fashion rather than a systemic approach – reducing impact and wasting valuable resources. Those enterprises aligning the UN SDGs with their strategy are reaping substantial benefits. Sustainability initiatives have been transformed from a focus on legal compliance and disjointed efforts with marginal performance, to a force driving innovation.
The lecture (2-3pm, all welcome) will cover topics such as:
• Linking Values and Prosperity: Demystify the SDGs and discover how to strengthen financial results by improving social and environmental performance. 
• Rapid Innovation: Reimagine your organisation by employing the proven tactics embraced by global leaders and disruptive start-ups alike.
• Insights to Action: Leverage the insights you gained and chart your implementation using the Abundance Cycle, a virtual canvas, to seamlessly align sustainability and strategy.

The Masterclass (3-4pm, limited to 25 participants) aims:  to align enterprise/organisational goals with sustainability and improve financial returns through positive social and environmental actions. The agenda is adaptable to the specific sustainability and innovation challenges facing your team. For example: identifying new opportunities presented by the SDGs; understanding how sustainability is reshaping your industry; tying together disconnected sustainability initiatives; or communicating sustainability to internal and external customers. This unique educational experience is tailored to your organisation. Those attending the Masterclass, should ideally first attend the preceding lecture. 

Who Should Attend?
Senior leaders, entrepreneurs, and sustainability champions who want to use the SDGs to drive innovation and value. The lecture and masterclass content is appropriate for a range of entities including for-profits and non-profits across various industries and stages of growth.