Style guide

The objective of University of Limerick's style guide is to establish a clear and recognisable brand identity for the University, while also providing guidance on how to communicate effectively with various audiences through both written and digital channels. 

The style guide covers a range of topics, including grammar and punctuation, word usage and spelling, writing for the web, and use of UL-specific terminology.

By adhering to these guidelines, the University can present a cohesive and professional image to its stakeholders, including students, faculty, staff, alumni, and the wider community.

Familiarise yourself with the guidelines 

The style guide covers a wide range of topics, so take the time to read through the relevant sections before you start creating your digital materials.

This will help you understand the University's brand identity, tone of voice, and visual style, as well as its accessibility and usability standards. 

Follow the guidelines for content 

The style guide provides guidance on how to write digital content in a clear and engaging style.

Be sure to follow these guidelines to ensure that your materials are effective and easy to read. 

Seek feedback  

If you are unsure about how to apply the style guide to your digital materials, or if you would like feedback on your work, don't hesitate to ask for help.

UL’s Marketing and Communications team or your supervisor may be able to provide guidance and support. 

Keeping UL's content accessible 

In addition to providing guidance on textual elements, the digital style guide also addresses accessibility and usability considerations.

This includes ensuring that all digital materials are designed with accessibility in mind, and that they are optimised for use on a variety of devices and platforms. 

By following the guidelines set out in the digital style guide, University of Limerick can ensure that its digital communications are effective, engaging, and accessible to all.

This supports the institution's broader mission of providing a high-quality education and fostering a strong sense of community among its stakeholders.