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Friday, September 15, 2023

In this episode, Finbarr and Erin chat with one of their KBS colleagues, Dr Christina O'Connor. Hailing from Northern Ireland, Dr O'Connor is a recent recipient of a Teaching Excellence Award and her enthusiasm for teaching and research is evident!

Christine shares great insights into data analytics, consumer behaviour, and the future of marketing.

Dr. Christina O'Connor is a Lecturer Above the Bar in Marketing within Kemmy Business School at the University of Limerick. Prior to academia, Christina worked in Communications, Advertising & PR within the Charity Sector before undertaking her PhD at Kent Business School, Canterbury, England. Her PhD focused on the area of marketing intelligence dissemination and utilisation by small agri-food businesses. Christina is skilled in data analysis and her work has been largely carried out in conjunction with retail, government, and industry bodies.

In addition to this primary research area, Christina's passion for teaching has also seen her research in the areas of global virtual teams, experiential learning, and authentic assessment practices with colleagues from across the globe. Christina's research to date has been published via mainstream media such as Harvard Business Review blogs, RTE Brainstorm as well as the International Small Business Journal, International Journal of Management Reviews, Journal of Management Education, Journal of Knowledge Management, Marketing Intelligence and Planning, Journal of Small Business and Enterprise Development and others.

Prior to joining UL, Christina lectured in Ulster University, and Maynooth University where she was involved in the foundation of the BBS Marketing degree. She is a council member of the Irish Academy of Management (IAM) and a member of the Academy of Marketing Science.



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This episode is produced by the KBS Digital Hub-Grzegorz Rogala