A picture of four people in front of the Shannon River in Limerick city, holding signs
Niamh Morgan, Limerick City and County Council, Alison Ryan, MIC, Greg Van Buskirk, TUS and Allison McNamara, UL launching the new campaign Picture: Kieran Ryan-Benson
Monday, 8 January 2024

International students attending University of Limerick are featuring in a new video campaign showcasing Limerick’s vibrant student life.

The International Limerick Student City video has been produced by the Marketing and Communications Department at Limerick City and County Council in collaboration with University of Limerick, Technological University of the Shannon and Mary Immaculate College.

The video emphasises not only the academic excellence that Limerick offers but also the importance of students immersing themselves in the excitement of city life and enjoying the perfect home away from home.

The three institutions collectively welcome more than four thousand international students from over 100 countries to Limerick each academic year.

The video features UL Global Student Ambassadors Ann-Chloé, Hanan, Natasha, Mónica, and Kyleigh.

Upwards of 3,000 international students from 100 countries are attending UL this academic year.

“University of Limerick is a melting pot of cultures, ideas and perspectives, and at its heart are the invaluable contributions of our international students,” said UL Vice President Global and Community Engagement Professor Nigel Healey.

“International education is a cornerstone of our commitment to academic excellence and global understanding and remains a key strategic goal for the next decade and beyond.

“Year after year, students from diverse corners of the world choose UL as their academic home, seeking not only quality education but also a vibrant community that celebrates diversity.

“We take pride in the fact that UL is not merely a place of education but a home away from home for our international students. International education creates a unique partnership between this institution and the student’s home country – it is a partnership that is bolstered by our former Sunday Times University of the Year award and UL having been voted second in the world for our international student experience according to the I-Graduate International Student Barometer.

“International students also create important cultural and economic links between Limerick and the world. The international students at UL today are tomorrow’s leaders and they engage with the city and wider region through tourism, business and investment. By attracting talent from around the world, UL ensures a culturally rich setting for Irish students to prepare for the global work environment.

“We understand the challenges of adjusting to a new culture, and we are committed to providing a supportive and nurturing environment that enables every student to reach their full potential.

“International students bring the world to our doorstep, and we are grateful for the unique perspectives and experiences that are shared with us to create an environment where every student, regardless of their origin, can flourish academically, culturally, and personally,” Professor Healey added.

International students can expect an exciting ‘off-campus’ experience and feel the different kind of energy that sets Limerick apart. The video explores the cultural experiences, nightlife and leisure activities that make studying in Ireland’s sporting capital an unforgettable adventure.

Limerick’s strategic location ensures excellent connectivity with Ireland’s other major cities, while Shannon Airport is a mere 20 minutes away. As the only location outside of Dublin boasting three university-level educational institutes—University of Limerick, Technological University of the Shannon, and Mary Immaculate College—Limerick stands out as a top choice for higher and further education.

Donn O’Sullivan, Head of Marketing and Communications at Limerick City and County Council said: “This new International Limerick Student City video looks beyond the textbooks by emphasising Limerick’s unique blend of connectivity, academia and dynamic student life.

“We were delighted to collaborate with Limerick’s three Universities to present this visual showcase of our different kind of energy and how welcoming we are as a city, where every student becomes part of our global community. In Limerick, education meets life experiences and opportunities unfold at every turn.”

The launch of the International Limerick Student City video is the first in a series of year-round Limerick Student City campaign activities. Now in its third year, the multi-faceted campaign showcases Limerick as a welcoming, fun and fast-paced city offering students a holistic college experience where world class opportunities for employment await.

A Limerick Student City Prospectus has been produced, capturing the essence of Limerick as a vibrant, future-focused city.