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Your new product development (NPD) is only as good as your process: an exploratory analysis of new NPD process design and implementation
Harmancioglu, Nukhet, McNally, Regina C., Calantone, Roger J., Durmusoglu, Serdar S.
(2007)
Your new product development (NPD) is only as good as your process: an exploratory analysis of new NPD process design and implementation in R & D Management