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Home | New Product Development Processes and New Product Profitability: Exploring the Mediating Role of Speed to Market and Product Quality
New Product Development Processes and New Product Profitability: Exploring the Mediating Role of Speed to Market and Product Quality
McNally, RC; Akdeniz, MB; Calantone, RJ
Journal Of Product Innovation Management (2011)
10.1111/j.1540-5885.2011.00861.x