Mr. Maurice Patterson

Consumer Identity Projects
Larsen, G; Patterson, M
(2018) Consumer Identity Projects
In Sage Handbook of Consumer Culture; London : Sage

The Embodied Consumer
Patterson, M
(2018) The Embodied Consumer
In Routledge Companion to Critical Marketing; London : Routledge pp. 383-400

Place branding and place narratives
Lichrou, M., Patterson, M., O'Malley, L. and O'Leary, K.
(2017) Place branding and place narratives
In Handbook on Place Branding and Marketing; Cheltenham : Edward Elgar

Borderlines: Skin, Tattoos and Consumer Culture Theory
Patterson M. and J. Schroeder
(2013) Borderlines: Skin, Tattoos and Consumer Culture Theory
In International Perspectives on Marketing Theory: Volume Four, Transforming Marketing, Consumer and Society Dynamics; London : Sage pp. 3-20

Bouncing Back: Reclaiming the Body from Pregnancy
Patterson M. and L. O'Malley
(2013) Bouncing Back: Reclaiming the Body from Pregnancy
In Motherhoods, Markets and Consumption; London : Routledge pp. 131-144

Death of a Metaphor: Re-viewing the 'Marketing as Relationships' Frame
O'Malley, L., M. Patterson and H. Kelly-Holmes
(2013) Death of a Metaphor: Re-viewing the 'Marketing as Relationships' Frame
In International Perspectives on Marketing Theory: Volume Two, Managing Marketplace Relations; London : Sage pp. 3-24

Paperback Mother
O'Malley, L; Patterson, M; Ni Bheachain, C
(2006) Paperback Mother
In Consuming Books: The Marketing and Consumption of Literature; pp. 83-95

Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M
(2005) Vanishing Point: The Mix Management Paradigm Re-Viewed
In Relationship Marketing,Volume One: Shaking the Foundations - The Origins of Relationship Marketing; pp. 215-235

Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M
(2001) Vanishing Point: The Mix Management Paradigm Re-Viewed
In Marketing: Critical Perspectives in Business and Management;

Liminal consumption of 'the cosmic ballet': an autoethnography
Kapoor, V; Patterson, M; O'Malley, L
(2020) Liminal consumption of 'the cosmic ballet': an autoethnography
In Consumption Markets & Culture; pp. 61-80
DOI: 10.1080/10253866.2018.1494593
[ULIR]

Learning how: Body techniques, skill acquisition and the consumption of experience
Murphy, S; Patterson, M; O'Malley, L
(2019) Learning how: Body techniques, skill acquisition and the consumption of experience
In Marketing Theory; pp. 425-445
DOI: https://doi.org/10.1177/1470593118809792
[ULIR]

Listening to Consumption: Towards a Sonic Turn in Consumer Research
Patterson, M; Larsen, G
(2019) Listening to Consumption: Towards a Sonic Turn in Consumer Research
In Marketing Theory; pp. 105-127
DOI: 10.1177/1470593118787583
[ULIR]

Road bowling in Ireland: Social space and the context of context
O'Leary, K; Patterson, M; O'Malley, L
(2019) Road bowling in Ireland: Social space and the context of context
In Consumption, Markets And Culture; pp. 598-616
DOI: https://doi.org/10.1080/10253866.2018.1516726
[ULIR]

Tattoo: Marketplace Icon
Patterson, M
(2018) Tattoo: Marketplace Icon
In Consumption, Markets And Culture; pp. 582-589
DOI: 10.1080/10253866.2017.1334280
[ULIR]

More than clothes hangers: cultural intermediaries in the field of fashion
Lonergan, PP;Patterson, M;Lichrou, M
(2018) More than clothes hangers: cultural intermediaries in the field of fashion
In European Journal Of Marketing; BINGLEY : EMERALD GROUP PUBLISHING LTD pp. 2052-2074
DOI: 10.1108/EJM-03-2017-0198
[ULIR]

Wii are family: consumption, console gaming and family togetherness
Nash, C;O'Malley, L;Patterson, M
(2018) Wii are family: consumption, console gaming and family togetherness
In European Journal Of Marketing; BINGLEY : EMERALD GROUP PUBLISHING LTD pp. 2005-2025
DOI: 10.1108/EJM-06-2017-0425
[ULIR]

A Commentary on the Treatment of Taboo in Consumption and Marketing
Larsen, G; Patterson, M; Sabri, O; Walther, L.
(2018) A Commentary on the Treatment of Taboo in Consumption and Marketing
In Journal Of Marketing Management; pp. 1067-1077
DOI: 10.1080/0267257X.2018.1536402

Making Santorini: Reflecting on the Past, Imagining the Future', Journal of Place Management and Development
Lichrou, M; O'Malley, L; Patterson, M; O'Leary, K
(2017) Making Santorini: Reflecting on the Past, Imagining the Future', Journal of Place Management and Development
In Journal Of Place Management And Development; pp. 106-120
DOI: https://doi.org/10.1108/JPMD-07-2016-0050

Interpreting the Past: Writing the Future
Shankar, A; Patterson, M
(2017) Interpreting the Past: Writing the Future
In J. Marketing Management;

A Deviant Art: Tattoo-Related Stigma in an Era of Commodification
Larsen, G., M. Patterson and L. Markham
(2014) A Deviant Art: Tattoo-Related Stigma in an Era of Commodification
In Psychology & Marketing; pp. 670-681
DOI: 10.1002/mar.20727
[ULIR]

On the Marketing Implications of Place Narratives
Lichrou, M., L. O'Malley and M. Patterson
(2014) On the Marketing Implications of Place Narratives
In Journal Of Marketing Management; pp. 832-856
DOI: 10.1080/0267257X.2014.926961
[ULIR]

Motorcycling Edgework: A Practice Theory Perspective
Murphy, Stephen; Patterson, Maurice
(2011) Motorcycling Edgework: A Practice Theory Perspective
In Journal Of Marketing Management; Taylor & Francis : pp. 1322-1340
DOI: 10.1080/0267257X.2011.627366

Borderlines: Skin, tattoos and consumer culture theory
Patterson, M; Schroeder, J
(2010) Borderlines: Skin, tattoos and consumer culture theory
In Marketing Theory; pp. 253-267
DOI: 10.1177/1470593110373191

Narratives of a tourism destination: Local particularities and their implications for place marketing and branding
Lichrou M., O'Malley L., Patterson M.
(2010) Narratives of a tourism destination: Local particularities and their implications for place marketing and branding
In Place Branding And Public Diplomacy; pp. 134-144
DOI: 10.1057/pb.2010.10

"Women in Advertising: Representations, Repercussions, Responses"
Dr. Lisa O'Malley; Patterson, M. and Story V.
(2009) "Women in Advertising: Representations, Repercussions, Responses"
In Irish Marketing Review; pp. 9-22

Place-product or place narrative(s)? Perspectives in the marketing of tourism destinations
Lichrou M., O'Malley L., Patterson M.
(2008) Place-product or place narrative(s)? Perspectives in the marketing of tourism destinations
In Journal Of Strategic Marketing; pp. 27-39
DOI: 10.1080/09652540701794429
[ULIR]

Hidden Mountain The Social Avoidance of Waste
de Coverly, E; McDonagh, P; O'Malley, L; Patterson, M
(2008) Hidden Mountain The Social Avoidance of Waste
In Journal Of Macromarketing; pp. 289-303
DOI: 10.1177/0276146708320442

Death of a metaphor: reviewing the 'marketing as relationships' frame
O'Malley, L; Patterson, M; Kelly-Holmes, H
(2008) Death of a metaphor: reviewing the 'marketing as relationships' frame
In Marketing Theory; pp. 167-187
DOI: 10.1177/1470593108089203

Mapping the re-engagement of CRM with relationship marketing
Mitussis, D; O'Malley, L; Patterson, M
(2006) Mapping the re-engagement of CRM with relationship marketing
In European Journal Of Marketing; pp. 572-589
DOI: 10.1108/03090560610657840

Brands, Consumers and Relationships: A Critical Review
Patterson, M; O'Malley, L
(2006) Brands, Consumers and Relationships: A Critical Review
In Irish Marketing Review; pp. 10-20

Vanishing Point: The Mix Management Paradigm Re-Viewed (Introspective Retrospective)
O'Malley, L; Patterson, M
(2002) Vanishing Point: The Mix Management Paradigm Re-Viewed (Introspective Retrospective)
In The Marketing Review; pp. 39-63

Negotiating Masculinities: Advertising and the Inversion of the Male Gaze
Patterson, M; Elliott, R
(2002) Negotiating Masculinities: Advertising and the Inversion of the Male Gaze
In Consumption, Markets And Culture; pp. 231-249

Interpreting the Past: Writing the Future
Shankar, A; Patterson, M
(2001) Interpreting the Past: Writing the Future
In Journal Of Marketing Management; pp. 481-502

Bridging the Direct Marketing - Direct Consumer Gap: Some Solutions from Qualitative Research
Evans, M; Patterson, M; O'Malley, L
(2001) Bridging the Direct Marketing - Direct Consumer Gap: Some Solutions from Qualitative Research
In Qualitative Marketing Research: An Internat. Journal; pp. 17-24

The Evolution of the Direct Marketing Consumer
Patterson, M; O'Malley, L
(2000) The Evolution of the Direct Marketing Consumer
In The Marketing Review; pp. 89-101

UK Attitudes Toward Direct Mail
Patterson, M; Evans, MJ; O'Malley, L
(1999) UK Attitudes Toward Direct Mail
In Journal Of Database Marketing; pp. 157-172

Direct Marketing: Data Fusion or Data Control
O'Malley, L; Patterson, M; Evans, M
(1999) Direct Marketing: Data Fusion or Data Control
In J. Targeting, Measurement And Analysis For Marketing; pp. 288-302

Direct Mail Attitudes: A UK Perspective
Patterson, M Evans, M; O'Malley, L
(1999) Direct Mail Attitudes: A UK Perspective
In Journal Of Database Marketing; pp. 157-172

Re-appraising the Concept of Brand Image
Patterson, M
(1999) Re-appraising the Concept of Brand Image
In Journal Of Brand Management; pp. 409-426

Relationship Marketing and Privacy Issues: Building Bonds or Barriers
Evans, M; O'Malley, L; Patterson, M
(1998) Relationship Marketing and Privacy Issues: Building Bonds or Barriers
In Journal Of Database Marketing; pp. 34-47

Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M
(1998) Vanishing Point: The Mix Management Paradigm Re-Viewed
In Journal Of Marketing Management; pp. 829-852

Direct Marketing in Postmodernity: From Individualism to Neo-Tribes
Patterson, M
(1998) Direct Marketing in Postmodernity: From Individualism to Neo-Tribes
In Marketing Intelligence And Planning; pp. 68-74

Use and Application of Geodemographic Databases in Site Selection and Trade Area Analysis by UK Retailers: An Empirical Investigation
O'Malley, L; Patterson, M; Evans, MJ
(1997) Use and Application of Geodemographic Databases in Site Selection and Trade Area Analysis by UK Retailers: An Empirical Investigation
In International J. Retail & Distribution Management; pp. 188-196

Database Marketing: Investigating Privacy Concerns
Patterson, M; O'Malley, L; Evans, MJ
(1997) Database Marketing: Investigating Privacy Concerns
In J. Marketing Communications; pp. 151-174

Consumer Reactions to Database-Based Supermarket Loyalty Schemes
Evans, MJ; Patterson, M; O'Malley, L; Mitchell, S
(1997) Consumer Reactions to Database-Based Supermarket Loyalty Schemes
In Journal Of Database Marketing; pp. 307-320

Intimacy or Intrusion: The Privacy Dilemma for Relationship Marketing in Consumer Markets
O'Malley, L; Patterson, M; Evans, M
(1997) Intimacy or Intrusion: The Privacy Dilemma for Relationship Marketing in Consumer Markets
In Journal Of Marketing Management; pp. 541-560

Direct Mail and Consumer Response: An Empirical Study of Consumer Experiences of Direct Mail
Evans, MJ; Patterson, M; O'Malley, L
(1996) Direct Mail and Consumer Response: An Empirical Study of Consumer Experiences of Direct Mail
In Journal Of Database Marketing; pp. 250-262

The Growth of Direct Marketing and Consumer Attitudinal Response to the Privacy Issue
Patterson, M; Evans, MJ; O'Malley, L
(1996) The Growth of Direct Marketing and Consumer Attitudinal Response to the Privacy Issue
In J. Targeting, Measurement And Analysis For Marketing; pp. 201-213

Direct Marketing Communications in the UK: A Study of Growth Past, Present and Future
Evans, MJ; Patterson, M; O'Malley, L
(1996) Direct Marketing Communications in the UK: A Study of Growth Past, Present and Future
In J. Marketing Communications; pp. 51-65

Retailing Applications of Geodemographics: A Preliminary Investigation
O'Malley, L; Patterson, M; Evans, MJ
(1995) Retailing Applications of Geodemographics: A Preliminary Investigation
In Marketing Intelligence And Planning; pp. 26-35

Direct Marketing: Rise and Rise or Rise and Fall?
Evans, M; O'Malley, L; Patterson, M
(1995) Direct Marketing: Rise and Rise or Rise and Fall?
In Marketing Intelligence And Planning; pp. 16-23

5th Corfu Symposium on Managing & Marketing Places
Lichrou, M., Panayiotopoulos, A., O'Malley, L. and Patterson, M.
(2018) 5th Corfu Symposium on Managing & Marketing Places

4th Corfu Symposium on Managing & Marketing Places
O'Malley, L., Lichrou, M. and Patterson, M.
(2017) 4th Corfu Symposium on Managing & Marketing Places

9th Workshop on Interpretive Consumer Research
Patterson, M; Larsen, G
(2017) 9th Workshop on Interpretive Consumer Research
Stockholm

9th Workshop on Interpretive Consumer Research
Lonergan, P; Patterson, M; Lichrou, M
(2017) 9th Workshop on Interpretive Consumer Research
Stockholm

Geography, Music, Space
Larsen, G; Patterson, M
(2017) Geography, Music, Space
Durham, UK

Institute of Place Management 4th International Biennial Conference
O'Malley, L.; Lichrou, M.; Patterson, M.
(2017) Institute of Place Management 4th International Biennial Conference

RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism
Panayiotopoulos, A., M. Patterson and P. Burns
(2016) RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism

Association for Consumer Research
Larsen, G. and M. Patterson
(2016) Association for Consumer Research

International Society for Markets and Development Biennial Conference,
Larsen, G. and M. Patterson
(2016) International Society for Markets and Development Biennial Conference,

International Society for Markets and Development Biennial Conference
Panayiotopoulos, A., M. Patterson and P. Burns
(2016) International Society for Markets and Development Biennial Conference

International Society for Markets and Development Biennial Conference
Lichrou, M., L. O'Malley and M. Patterson
(2016) International Society for Markets and Development Biennial Conference

Academy of Marketing Conference
Lonergan, P., M. Lichrou and M. Patterson
(2016) Academy of Marketing Conference

3rd Corfu Symposium on Managing & Marketing Places
Lichrou, M., O'Leary, K., Patterson, M. and O'Malley, L.
(2016) 3rd Corfu Symposium on Managing & Marketing Places

Academy of Marketing Conference
Lynch, L., C. Ni Bheachain and M. Patterson
(2016) Academy of Marketing Conference

RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism
O'Malley, L., Lichrou, M. and Patterson , M.
(2016) RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism

Association for Consumer Research
Patterson, M. and G. Larsen
(2016) Association for Consumer Research

8th Workshop on Interpretive Consumer Research
O'Leary, K., M. Patterson and L. O'Malley
(2015) 8th Workshop on Interpretive Consumer Research
University of Edinburgh

Heretical Consumer Research
Larsen, G. and M. Patterson
(2015) Heretical Consumer Research

Academy of Marketing Conference: The Magic in Marketing
O'Leary, K., M. Patterson and L. O'Malley
(2015) Academy of Marketing Conference: The Magic in Marketing
University of Limerick

Academy of Marketing Conference: The Magic in Marketing
Panayiotopoulos, A., M. Patterson and P. Burns
(2015) Academy of Marketing Conference: The Magic in Marketing

8th Workshop on Interpretive Consumer Research
Patterson, M. and G. Larsen
(2015) 8th Workshop on Interpretive Consumer Research
University of Edinburgh

Academy of Marketing Conference Annual Conference: The Magic in Marketing
Lonergan, P., Patterson, M. and Lichrou, M.
(2015) Academy of Marketing Conference Annual Conference: The Magic in Marketing

Academy of Marketing Conference: The Magic in Marketing
Lynch, L., M. Patterson and C. Ni Bheachain
(2015) Academy of Marketing Conference: The Magic in Marketing
University of Limerick

Consumer Culture Theory Conference
Murphy, S. and Patterson, M.
(2014) Consumer Culture Theory Conference
Helsinki

Child and Teen Consumption Conference: Being, Becoming and Belonging
C. Nash, L. O'Malley and M. Patterson
(2014) Child and Teen Consumption Conference: Being, Becoming and Belonging
David Marshall and Stephanie O'Donohoe(Ed.)

Academy of Marketing Conference: Marketing Dimensions People, places and spaces
O'Malley, L., Lichrou, M. and Patterson, M.
(2014) Academy of Marketing Conference: Marketing Dimensions People, places and spaces

Geographies of Neoliberalism and Resistance After the Crisis: The State, Violence, and Labour
Panayiotopoulos, A., P. Burns and M. Patterson
(2014) Geographies of Neoliberalism and Resistance After the Crisis: The State, Violence, and Labour
Oxford

7th Workshop on Interpretive Consumer Research
O'Leary, K. and M. Patterson
(2013) 7th Workshop on Interpretive Consumer Research
Brussels

Academy of Marketing Annual Conference: Marketing Relevance
Lichrou, M. O'Malley, L. and Patterson, M
(2013) Academy of Marketing Annual Conference: Marketing Relevance

European Association for Consumer Research Conference
Murphy, S. and M. Patterson
(2013) European Association for Consumer Research Conference
Barcelona

Academy of Marketing Annual Conference: Marketing Relevance
Lonergan, P., Patterson, M. and Lichrou, M.
(2013) Academy of Marketing Annual Conference: Marketing Relevance

5th International Conference on Rhetoric and Narrative in Management Research
Lichrou, M; O'Malley, L; Patterson, M
(2013) 5th International Conference on Rhetoric and Narrative in Management Research
Barcelona

Consumer Culture Theory Conference
Murphy, S. and M. Patterson
(2012) Consumer Culture Theory Conference
Oxford

11th World Congress of the International Federation of Scholarly Associations of Management
Panayiotopoulos, A., M. Patterson and P. Burns
(2012) 11th World Congress of the International Federation of Scholarly Associations of Management
Limerick

The Athens Tourism Symposium
Panayiotopoulos, A., M. Patterson and P. Burns
(2012) The Athens Tourism Symposium
Athens

Academy of Marketing Annual Conference: Catching the Technology Wave
Lonergan, P., Patterson, M. and Lichrou, M.
(2012) Academy of Marketing Annual Conference: Catching the Technology Wave

Academy of Marketing Annual Conference
Murphy, S. and M. Patterson
(2011) Academy of Marketing Annual Conference
Liverpool

6th Interpretive Consumer Research Workshop
Li, B., A. Ryan and M. Patterson
(2011) 6th Interpretive Consumer Research Workshop

1st International Colloquium on Place Marketing and Branding
Lichrou, M; O'Malley, L; Patterson, M
(2009) 1st International Colloquium on Place Marketing and Branding
London

European Advances in Consumer Research, Vol. 8.
Lichrou, M; O'Malley, L; Patterson, M
(2007) European Advances in Consumer Research, Vol. 8.
Milan

8th ACR Conference on Gender, Marketing and Consumer Behaviour
Patterson, M; O'Malley, L
(2006) 8th ACR Conference on Gender, Marketing and Consumer Behaviour
Edinburgh

Academy of Marketing Annual Conference: Marketing Excellence
Lichrou, M; O'Malley, L; Patterson, M
(2006) Academy of Marketing Annual Conference: Marketing Excellence

European Marketing Academy Annual Conference
L. O'Malley and M. Patterson
(2005) European Marketing Academy Annual Conference
Milan

European Advances in Consumer Research
L. O'Malley, M. Patterson and C. Ni Bheachain
(2005) European Advances in Consumer Research
Gothenburg

Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Patterson, M; O'Malley, L
(2005) Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Uí Ghallachóir, K; et al(Ed.) Dublin Institute of Technology

European Advances in Consumer Research
M. Patterson and R. Elliott
(2003) European Advances in Consumer Research
Dublin

European Advances in Consumer Research
E. de Coverly, L. O'Malley and M. Patterson
(2003) European Advances in Consumer Research
Dublin

6th ACR Conference on Gender, Marketing and Consumer Behaviour
Seebaransingh, N; Patterson, M; O'Malley, L
(2002) 6th ACR Conference on Gender, Marketing and Consumer Behaviour
Maclaran, P; Tissier-Desbordes, E(Ed.) Dublin

10th International Colloquium in Relationship Marketing
Harris, L.C., L. O'Malley and M. Patterson
(2002) 10th International Colloquium in Relationship Marketing
Kaiserslautern

Academy of Marketing Annual Conference, A Marketing Odyssey
Patterson, M.
(2001) Academy of Marketing Annual Conference, A Marketing Odyssey
Cardiff

Academy of Marketing Annual Conference, A Marketing Odyssey
Shankar, A. and M. Patterson
(2001) Academy of Marketing Annual Conference, A Marketing Odyssey
Cardiff

European Advances in Consumer Research
Paterson, M. and R. Elliott
(2001) European Advances in Consumer Research
Berlin

Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Evans, MJ; Patterson, M; O'Malley, L
(2000) Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Meyer, R(Ed.) University of Derby

Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Patterson, M. and G. England
(2000) Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
University of Derby

24th Annual Macromarketing Seminar, Macromarketing and 21st Century Challenges
Gould, N. and M. Patterson
(1999) 24th Annual Macromarketing Seminar, Macromarketing and 21st Century Challenges
Nebraska City

Academy of Marketing Annual Conference, Adding Value Through Marketing
Matthews T. and M. Patterson
(1998) Academy of Marketing Annual Conference, Adding Value Through Marketing
Sheffield Hallam University

Academy of Marketing Annual Conference, Adding Value Through Marketing
M. Patterson
(1998) Academy of Marketing Annual Conference, Adding Value Through Marketing
Sheffield Hallam University

Academy of Marketing Annual Conference, Marketing Without Borders
O'Malley L; Patterson, M
(1997) Academy of Marketing Annual Conference, Marketing Without Borders
Ashford, R; et al(Ed.) Manchester Metropolitan University

American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
Patterson, M; Evans, MJ; O'Malley, L
(1997) American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
Meenaghan, T(Ed.) Dublin

Academy of Marketing Annual Conference, Marketing Without Borders
Evans, MJ; Patterson, M; O'Malley, L
(1997) Academy of Marketing Annual Conference, Marketing Without Borders
Ashford, R; et al(Ed.) Manchester Metropolitan University

Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Mitchell, S; Patterson, M; Moskvin, A; O'Malley, L; Evans, MJ
(1996) Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Baker, MJ(Ed.) University of Strathclyde

Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Patterson, M; Moskvin, A; O'Malley, L; Evans, MJ; Mitchell, S
(1996) Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Baker, MJ(Ed.) University of Strathclyde

3rd American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing
O'Malley, L; Patterson, M; Evans, MJ
(1996) 3rd American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing
Parvatiyar, A; Sheth, J(Ed.) Atlanta

2nd Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing
Evans, MJ; Patterson, M; O'Malley, L
(1995) 2nd Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing
London

Marketing Education Group Annual Conference, Making Marketing Work
Fahey, D; O'Malley, L; Patterson, M
(1995) Marketing Education Group Annual Conference, Making Marketing Work
Jobber, D; Uncles, M(Ed.) University of Bradford

Marketing Education Group Annual Conference, Making Marketing Work
Evans, MJ; Patterson, M; O'Malley, L
(1995) Marketing Education Group Annual Conference, Making Marketing Work
Jobber, D; Uncles, M(Ed.) University of Bradford

Academy of Marketing conference 2015 - the magic of marketing
O'Malley, L,Lichrou, M,Patterson, M
(2016) Academy of Marketing conference 2015 - the magic of marketing
In Journal Of Marketing Management; pp. 807-810
DOI: 10.1080/0267257X.2016.1193974

The importance of being branded: An Irish perspective
Patterson, M
(2006) The importance of being branded: An Irish perspective
In International Journal Of Advertising; pp. 549-551

Blank Fictions: Consumerism, Culture and the Contemporary American Novel
Patterson, M
(2002) Blank Fictions: Consumerism, Culture and the Contemporary American Novel
In Advances In Consumer Research;

Rethinking Marketing: Towards Critical Marketing Accountings
Patterson, M
(1999) Rethinking Marketing: Towards Critical Marketing Accountings
In Advances In Consumer Research;