Skip to main content

Mr. Maurice Patterson

Biography

Maurice Patterson is a consumer researcher with a particular focus on embodiment, identity and the sonic. He has co-written two textbooks in the field of direct and relationship marketing, and has over 40 peer-reviewed publications. These publications have appeared in journals such as Consumption, Markets & Culture, the European Journal of Marketing, the Journal of Marketing Management, and Marketing Theory. He is on the editorial boards of the Journal of Marketing Management and the Journal of Consumer Behaviour.

Research Interests

Consumer Culture Theory; Consumption and Identity; Consumption and Embodiment; Sound; Commodification; Advertising.

Teaching Interests

Teaching interests centre on Marketing Fundamentals, Marketing Communications, Consumption & Consumer Culture, and Consumer Ethnography

Professional Activities

Award

  • 2013 - Best Paper in Critical Marketing
  • 2011 - Best Paper in Consumer Research
  • 2001 - Best Paper in Marketing Management
  • 1999 - ANBAR Citation of Excellence

Employment

  • 2002 College of Business, University of Limerick - Lecturer
  • 2001 Nottingham University Business School - Lecturer
  • 2000 Nottingham Business School - Lecturer
  • 1993 University of Glamorgan - Lecturer

Association

  • 2001 Member, Association for Consumer Research
  • 1995 Member, Academy of Marketing (UK)

Committee

  • 1899 Direct Marketing Research Consortium (DMRC),

Consultancy

  • - An investigation of consumer views of direct marketing in the UK. This work was carried out for the Direct Marketing Association (UK) and sponsoring organizations included BT and Sun Life.

Publications

Book

2004

Exploring Direct and Customer Relationship Marketing
Evans, M; O'Malley, L; Patterson, M

1999

Exploring Direct Marketing
O'Malley, L; Patterson, M; Evans, MJ

Book Chapter

2018

The Embodied Consumer
Patterson, M
Routledge Companion to Critical Marketing

2018

Consumer Identity Projects
Larsen, G; Patterson, M
Sage Handbook of Consumer Culture

2013

Bouncing Back: Reclaiming the Body from Pregnancy
Patterson M. and L. O'Malley
Motherhoods, Markets and Consumption

2013

Borderlines: Skin, Tattoos and Consumer Culture Theory
Patterson M. and J. Schroeder
International Perspectives on Marketing Theory: Volume Four, Transforming Marketing, Consumer and Society Dynamics

2013

Death of a Metaphor: Re-viewing the 'Marketing as Relationships' Frame
O'Malley, L., M. Patterson and H. Kelly-Holmes
International Perspectives on Marketing Theory: Volume Two, Managing Marketplace Relations

2005

Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M
Relationship Marketing,Volume One: Shaking the Foundations - The Origins of Relationship Marketing

2001

Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M
Marketing: Critical Perspectives in Business and Management

Conference Publication

2017
2017

9th Workshop on Interpretive Consumer Research
Lonergan, P; Patterson, M; Lichrou, M

2017

Geography, Music, Space
Larsen, G; Patterson, M

2016

International Society for Markets and Development Biennial Conference
Panayiotopoulos, A., M. Patterson and P. Burns

2016
2016

Academy of Marketing Conference
Lonergan, P., M. Lichrou and M. Patterson

2016

RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism
Panayiotopoulos, A., M. Patterson and P. Burns

2016

Academy of Marketing Conference
Lynch, L., C. Ni Bheachain and M. Patterson

2016

Association for Consumer Research
Patterson, M. and G. Larsen

2016

Association for Consumer Research
Larsen, G. and M. Patterson

2015
2015

Academy of Marketing Conference: The Magic in Marketing
Lynch, L., M. Patterson and C. Ni Bheachain

2015

8th Workshop on Interpretive Consumer Research
O'Leary, K., M. Patterson and L. O'Malley

2015

Heretical Consumer Research
Larsen, G. and M. Patterson

2015

Academy of Marketing Conference: The Magic in Marketing
O'Leary, K., M. Patterson and L. O'Malley

2015

Academy of Marketing Conference: The Magic in Marketing
Panayiotopoulos, A., M. Patterson and P. Burns

2014

Consumer Culture Theory Conference
Murphy, S. and Patterson, M.

2013

7th Workshop on Interpretive Consumer Research
O'Leary, K. and M. Patterson

2013

Academy of Marketing Annual Conference: Marketing Relevance
Lichrou, M. O'Malley, L. and Patterson, M

2012

The Athens Tourism Symposium
Panayiotopoulos, A., M. Patterson and P. Burns

2012

Consumer Culture Theory Conference
Murphy, S. and M. Patterson

2011

Academy of Marketing Annual Conference
Murphy, S. and M. Patterson

2011

6th Interpretive Consumer Research Workshop
Li, B., A. Ryan and M. Patterson

2009

1st International Colloquium on Place Marketing and Branding
Lichrou, M; O'Malley, L; Patterson, M

2007

European Advances in Consumer Research, Vol. 8.
Lichrou, M; O'Malley, L; Patterson, M

2006

Academy of Marketing Annual Conference: Marketing Excellence
Lichrou, M; O'Malley, L; Patterson, M

2005

European Marketing Academy Annual Conference
L. O'Malley and M. Patterson

2005

European Advances in Consumer Research
L. O'Malley, M. Patterson and C. Ni Bheachain

2003

European Advances in Consumer Research
E. de Coverly, L. O'Malley and M. Patterson

2003

European Advances in Consumer Research
M. Patterson and R. Elliott

2002

10th International Colloquium in Relationship Marketing
Harris, L.C., L. O'Malley and M. Patterson

2002

6th ACR Conference on Gender, Marketing and Consumer Behaviour
Seebaransingh, N; Patterson, M; O'Malley, L

2001

European Advances in Consumer Research
Paterson, M. and R. Elliott

1997
1996

Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Mitchell, S; Patterson, M; Moskvin, A; O'Malley, L; Evans, MJ

1996

Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Patterson, M; Moskvin, A; O'Malley, L; Evans, MJ; Mitchell, S

1995

Other Publication

2006

The importance of being branded: An Irish perspective
Patterson, M
International Journal Of Advertising

2002
1999

Rethinking Marketing: Towards Critical Marketing Accountings
Patterson, M
Advances In Consumer Research

Peer Reviewed Journal

2020

Liminal consumption of 'the cosmic ballet': an autoethnography
Kapoor, V; Patterson, M; O'Malley, L
Consumption Markets & Culture DOI: 10.1080/10253866.2018.1494593

2019

Road bowling in Ireland: Social space and the context of context
O'Leary, K; Patterson, M; O'Malley, L
Consumption, Markets And Culture DOI: https://doi.org/10.1080/10253866.2018.1516726

2018

Wii are family: consumption, console gaming and family togetherness
Nash, C;O'Malley, L;Patterson, M
European Journal Of Marketing DOI: 10.1108/EJM-06-2017-0425

2018

A Commentary on the Treatment of Taboo in Consumption and Marketing
Larsen, G; Patterson, M; Sabri, O; Walther, L.
Journal Of Marketing Management DOI: 10.1080/0267257X.2018.1536402

2018

Tattoo: Marketplace Icon
Patterson, M
Consumption, Markets And Culture DOI: 10.1080/10253866.2017.1334280

2017

Making Santorini: Reflecting on the Past, Imagining the Future', Journal of Place Management and Development
Lichrou, M; O'Malley, L; Patterson, M; O'Leary, K
Journal Of Place Management And Development DOI: https://doi.org/10.1108/JPMD-07-2016-0050

2017

Interpreting the Past: Writing the Future
Shankar, A; Patterson, M
J. Marketing Management

2014

A Deviant Art: Tattoo-Related Stigma in an Era of Commodification
Larsen, G., M. Patterson and L. Markham
Psychology & Marketing DOI: 10.1002/mar.20727

2011

Motorcycling Edgework: A Practice Theory Perspective
Murphy, Stephen; Patterson, Maurice
Journal Of Marketing Management DOI: 10.1080/0267257X.2011.627366

2010

Borderlines: Skin, tattoos and consumer culture theory
Patterson, M; Schroeder, J
Marketing Theory DOI: 10.1177/1470593110373191

2009

"Women in Advertising: Representations, Repercussions, Responses"
Dr. Lisa O'Malley; Patterson, M. and Story V.
Irish Marketing Review

2008

Hidden Mountain The Social Avoidance of Waste
de Coverly, E; McDonagh, P; O'Malley, L; Patterson, M
Journal Of Macromarketing DOI: 10.1177/0276146708320442

2006

Mapping the re-engagement of CRM with relationship marketing
Mitussis, D; O'Malley, L; Patterson, M
European Journal Of Marketing DOI: 10.1108/03090560610657840

2006

Brands, Consumers and Relationships: A Critical Review
Patterson, M; O'Malley, L
Irish Marketing Review

2002

Negotiating Masculinities: Advertising and the Inversion of the Male Gaze
Patterson, M; Elliott, R
Consumption, Markets And Culture

2001

Bridging the Direct Marketing - Direct Consumer Gap: Some Solutions from Qualitative Research
Evans, M; Patterson, M; O'Malley, L
Qualitative Marketing Research: An Internat. Journal

2001

Interpreting the Past: Writing the Future
Shankar, A; Patterson, M
Journal Of Marketing Management

2000

The Evolution of the Direct Marketing Consumer
Patterson, M; O'Malley, L
The Marketing Review

1999

Direct Marketing: Data Fusion or Data Control
O'Malley, L; Patterson, M; Evans, M
J. Targeting, Measurement And Analysis For Marketing

1999

Re-appraising the Concept of Brand Image
Patterson, M
Journal Of Brand Management

1999

UK Attitudes Toward Direct Mail
Patterson, M; Evans, MJ; O'Malley, L
Journal Of Database Marketing

1999

Direct Mail Attitudes: A UK Perspective
Patterson, M Evans, M; O'Malley, L
Journal Of Database Marketing

1998

Relationship Marketing and Privacy Issues: Building Bonds or Barriers
Evans, M; O'Malley, L; Patterson, M
Journal Of Database Marketing

1998

Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M
Journal Of Marketing Management

1998

Direct Marketing in Postmodernity: From Individualism to Neo-Tribes
Patterson, M
Marketing Intelligence And Planning

1997

Consumer Reactions to Database-Based Supermarket Loyalty Schemes
Evans, MJ; Patterson, M; O'Malley, L; Mitchell, S
Journal Of Database Marketing

1997

Use and Application of Geodemographic Databases in Site Selection and Trade Area Analysis by UK Retailers: An Empirical Investigation
O'Malley, L; Patterson, M; Evans, MJ
International J. Retail & Distribution Management

1997

Intimacy or Intrusion: The Privacy Dilemma for Relationship Marketing in Consumer Markets
O'Malley, L; Patterson, M; Evans, M
Journal Of Marketing Management

1997

Database Marketing: Investigating Privacy Concerns
Patterson, M; O'Malley, L; Evans, MJ
J. Marketing Communications

1996

Direct Marketing Communications in the UK: A Study of Growth Past, Present and Future
Evans, MJ; Patterson, M; O'Malley, L
J. Marketing Communications

1996

Direct Mail and Consumer Response: An Empirical Study of Consumer Experiences of Direct Mail
Evans, MJ; Patterson, M; O'Malley, L
Journal Of Database Marketing

1996

The Growth of Direct Marketing and Consumer Attitudinal Response to the Privacy Issue
Patterson, M; Evans, MJ; O'Malley, L
J. Targeting, Measurement And Analysis For Marketing

1995

Direct Marketing: Rise and Rise or Rise and Fall?
Evans, M; O'Malley, L; Patterson, M
Marketing Intelligence And Planning

1995

Retailing Applications of Geodemographics: A Preliminary Investigation
O'Malley, L; Patterson, M; Evans, MJ
Marketing Intelligence And Planning