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Quality
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Nexus Innovation Centre
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Publication
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Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing
Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing
Bettany, S; Dobscha, S; O'Malley, L; Prothero, A
Marketing Theory
(2010)
10.1177/1470593109355244
