Interpreting the nature of business to business exchanges through the use of Fiske's Relational Models Theory
(2012)
Interpreting the nature of business to business exchanges through the use of Fiske's Relational Models Theory in Marketing Theory 10.1177/1470593112457735
Interpreting the nature of business to business exchanges through the use of Fiske's Relational Models Theory in Marketing Theory 10.1177/1470593112457735