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Home | Interpreting the nature of business to business exchanges through the use of Fiske's Relational Models Theory
Interpreting the nature of business to business exchanges through the use of Fiske's Relational Models Theory
Blois, K,Ryan, A
(2012)
Interpreting the nature of business to business exchanges through the use of Fiske's Relational Models Theory in Marketing Theory 10.1177/1470593112457735