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Dr. Regina Mcnally

Biography

Regina (Gina) C. McNally is a Senior Lecturer in Strategy in the Management and Marketing Department of the Kemmy Business School, University of Limerick. She completed her Ph.D. in business from the University of Illinois at Urbana-Champaign in 2002. Gina has received multiple awards and grants, including 2010 Outstanding Faculty and Staff Award from the Resource Center for Persons with Disabilities at Michigan State University, 2008 Withrow Emerging-Scholar Award at Michigan State University, 2008 Product Development Management Association Research Forum Best Paper Award, and a 2004 Research Grant from the Teradata Center for Customer Relationship Management at Duke University.

Regarding research, Gina's interests are driven by her 14-year experience in industry. She focuses on understanding managerial decision making in the areas of innovation and relational exchange (i.e., inter-organizational exchange, relationship marketing, and customer relationship management). She has published multiple research articles on these subjects, including publications in the Journal of the Academy of Marketing Science, Journal of Product Innovation Management, and Journal of Operations Management, among others. Recently, she co-edited a special issue of the Journal of Product Innovation Management on the topic of Decisions and Decision-Making in Innovation. She will co-host the International Product Development Management Conference in June 2014 at the University of Limerick.

At the Kemmy Business School, Gina teaches strategy and management to undergraduate and graduate students. In the past, she taught marketing strategy to MBA, graduate, and undergraduate students and new product development/innovation to undergrads. Gina has conducted multiple executive education sessions on the topic of innovation.

Research Interests


· New Product Development and Innovation


· Managerial Decision Making


· Relationship Marketing and Customer Relationship Management


· Business-to-Business Marketing

Professional Activities

Award

  • 2010 - Outstanding Faculty & Staff Award
  • 2008 - Best Paper Award
  • 2008 - Emerging-Scholar Award
  • 2004 - Research Grant
  • 2003 - Research Scholarship
  • 2002 - Best Student Paper Award
  • 2001 - Award Finalist, Business Marketing Doctoral Support Competition
  • 2001 - Presenter
  • 2001 - Teaching Excellence Award
  • 1984 - Second Place, Regional Student Research Competition

Education

  • 2002 University of Illinois at Urbana-Champaign - PhD
  • 1996 Illinois Institute of Technology - Master of Business Administration
  • 1984 Bradley University - Bachelor of Science
  • 1984 Bradley University - Bachelor of Arts

Association

  • member, Academy of Management
  • member, American Marketing Association
  • member, Product Development and Management Association

Publications

Peer Reviewed Journals

2014

Structural Social Capital and Knowledge Transfer: Evidence from an Irish Pharmaceutical Cluster
Raffele Filieri, Regina C. McNally, Michele O'Dwyer, and Lisa O'Malley
(2014) Structural Social Capital and Knowledge Transfer: Evidence from an Irish Pharmaceutical Cluster
In Industrial Marketing Management;
DOI: 10.1016/j.indmarman.2013.12.011

2013

Ordered to Innovate: A Longitudinal Examination of the Early Periods of a New Product Development Process Implementation in a Manufacturing Firm
Serdar S. Durmusoglu, Roger J. Calantone, and Regina C. McNally
(2013) Ordered to Innovate: A Longitudinal Examination of the Early Periods of a New Product Development Process Implementation in a Manufacturing Firm
In Journal Of Product Innovation Management;
DOI: 10.1111/jpim.12016

2013

New Product Portfolio Management Decisions: Antecedents and Consequences
McNally, RC,Durmusoglu, SS,Calantone, RJ
(2013) New Product Portfolio Management Decisions: Antecedents and Consequences
In Journal Of Product Innovation Management; pp. 245-261
DOI: 10.1111/j.1540-5885.2012.00997.x

2011

New Product Development Processes and New Product Profitability: Exploring the Mediating Role of Speed to Market and Product Quality
McNally, RC; Akdeniz, MB; Calantone, RJ
(2011) New Product Development Processes and New Product Profitability: Exploring the Mediating Role of Speed to Market and Product Quality
In Journal Of Product Innovation Management; pp. 63-77
DOI: 10.1111/j.1540-5885.2011.00861.x

2010

Motivations and Marketing Drivers of Taiwanese Island Tourists: Comparing Across Penghu, Taiwan and Phuket, Thailand
Park, SH; Hsieh, CM; McNally, R
(2010) Motivations and Marketing Drivers of Taiwanese Island Tourists: Comparing Across Penghu, Taiwan and Phuket, Thailand
In Asia Pacific Journal Of Tourism Research; pp. 305-317
DOI: 10.1080/10941665.2010.503622

2010

Mandatory adoption of customer relationship management information technology: The role of customer support in an attitude-intention model
McNally R.C., Griffin A.
(2010) Mandatory adoption of customer relationship management information technology: The role of customer support in an attitude-intention model
In International Journal Of Business Innovation And Research; pp. 30-47
DOI: 10.1504/IJBIR.2010.029539

2010

Product Innovativeness Dimensions and Their Relationships with Product Advantage, Product Financial Performance, and Project Protocol
McNally, Regina C., Cavusgil, Erin, Calantone, Roger J.
(2010) Product Innovativeness Dimensions and Their Relationships with Product Advantage, Product Financial Performance, and Project Protocol
In Journal Of Product Innovation Management; pp. 991-1006

2009

Exploring new product portfolio management decisions: The role of managers' dispositional traits
McNally, Regina C., Durmusoglu, Serdar S., Calantone, Roger J., Harmancioglu, Nukhet
(2009) Exploring new product portfolio management decisions: The role of managers' dispositional traits
In Industrial Marketing Management; pp. 127-143

2008

How elephants learn the new dance when headquarters changes the music: Three case studies on innovation strategy change
Durmusoglu, Serdar S., McNally, Regina C., Calantone, Roger J., Harmancioglu, Nukhet
(2008) How elephants learn the new dance when headquarters changes the music: Three case studies on innovation strategy change
In Journal Of Product Innovation Management; pp. 386-403

2007

An Exploration of Call Centre Agents' CRM Software Use, Customer Orientation and Job Performance in the Customer Relationship Maintenance Phase
Regina C McNally
(2007) An Exploration of Call Centre Agents' CRM Software Use, Customer Orientation and Job Performance in the Customer Relationship Maintenance Phase
In Journal Of Financial Services Marketing; pp. 169-185

2007

Evaluation criteria development and assessment of purchasing and supply management journals
Zsidisin, George A., Smith, Michael E., McNally, Regina C., Kull, Thomas J.
(2007) Evaluation criteria development and assessment of purchasing and supply management journals
In Journal Of Operations Management; pp. 165-183

2007

A measure and initial test of managers' perceptions of relationship marketing in inter-organizational exchanges
McNally, Regina C., Griffin, Abbie
(2007) A measure and initial test of managers' perceptions of relationship marketing in inter-organizational exchanges
In Journal Of The Academy Of Marketing Science; pp. 382-397

2007

Your new product development (NPD) is only as good as your process: an exploratory analysis of new NPD process design and implementation
Harmancioglu, Nukhet, McNally, Regina C., Calantone, Roger J., Durmusoglu, Serdar S.
(2007) Your new product development (NPD) is only as good as your process: an exploratory analysis of new NPD process design and implementation
In R & D Management; pp. 399-424

2005

Global Account Management Capabilities: Insights from Leading Suppliers
Linda H. Shi, Shaoming Zou, J. Chris White, Regina C. McNally, and S. Tamer Cavusgil
(2005) Global Account Management Capabilities: Insights from Leading Suppliers
In Journal Of International Marketing; pp. 93-113

2005

An exploratory study of the effect of relationship marketing institutionalization and professional and organizational commitment in business-to-business exchanges
McNally, R. C., Griffin, A.
(2005) An exploratory study of the effect of relationship marketing institutionalization and professional and organizational commitment in business-to-business exchanges
In Journal Of Business-To-Business Marketing; pp. 1-39

2004

Firm and Individual Choice Drivers in Make-or-Buy Decisions: A Diminishing Role for Transaction Cost Economics?
Regina C. McNally and Abbie Griffin
(2004) Firm and Individual Choice Drivers in Make-or-Buy Decisions: A Diminishing Role for Transaction Cost Economics?
In Journal of Supply Chain Management;

2002

Simulating Buying Center Decision Processes: Propositions and Methodology
Regina McNally
(2002) Simulating Buying Center Decision Processes: Propositions and Methodology
In Journal of Business and Industrial Marketing;

Conference Publications

2013

PDMA's 2013 Research Forum
Regina C. McNally, Jelena Spanjol, and Abbie Griffin
(2013) PDMA's 2013 Research Forum

2012

19th International Product Development Management Conference
Regina C. McNally, Raffaele Filieri, Michele O'Dwyer, Lisa O'Malley, Brian Healy, and Stephen Murphy
(2012) 19th International Product Development Management Conference

2012

PDMA's 2012 Research Forum
Jelena Spanjol, Regina C. McNally, and Abbie Griffin
(2012) PDMA's 2012 Research Forum

2011

18th International Product Development Management Conference: Innovate Through Design
Regina C. McNally, Serdar S. Durmusoglu and Stephen J. Carson
(2011) 18th International Product Development Management Conference: Innovate Through Design

2010

32nd Annual INFORMS Marketing Science Conference
Regina C. McNally and Serdar S. Durmusoglu
(2010) 32nd Annual INFORMS Marketing Science Conference

2010

PDMA's 2010 Research Forum
Jelena Spanjol and Regina McNally
(2010) PDMA's 2010 Research Forum

Conference Contributions

2014

21st International Product Development Management Conference: Innovation through Engineering, Business & Design
Ann Ledwith and Regina C. McNally
(2014) 21st International Product Development Management Conference: Innovation through Engineering, Business & Design
University of Limerick