Skip to main content

Dr. Regina Mcnally


Regina (Gina) C. McNally is a Senior Lecturer in Strategy in the Management and Marketing Department of the Kemmy Business School, University of Limerick. She completed her Ph.D. in business from the University of Illinois at Urbana-Champaign in 2002. Gina has received multiple awards and grants, including 2010 Outstanding Faculty and Staff Award from the Resource Center for Persons with Disabilities at Michigan State University, 2008 Withrow Emerging-Scholar Award at Michigan State University, 2008 Product Development Management Association Research Forum Best Paper Award, and a 2004 Research Grant from the Teradata Center for Customer Relationship Management at Duke University.

Regarding research, Gina's interests are driven by her 14-year experience in industry. She focuses on understanding managerial decision making in the areas of innovation and relational exchange (i.e., inter-organizational exchange, relationship marketing, and customer relationship management). She has published multiple research articles on these subjects, including publications in the Journal of the Academy of Marketing Science, Journal of Product Innovation Management, and Journal of Operations Management, among others. Recently, she co-edited a special issue of the Journal of Product Innovation Management on the topic of Decisions and Decision-Making in Innovation. She will co-host the International Product Development Management Conference in June 2014 at the University of Limerick.

At the Kemmy Business School, Gina teaches strategy and management to undergraduate and graduate students. In the past, she taught marketing strategy to MBA, graduate, and undergraduate students and new product development/innovation to undergrads. Gina has conducted multiple executive education sessions on the topic of innovation.

Research Interests

· New Product Development and Innovation

· Managerial Decision Making

· Relationship Marketing and Customer Relationship Management

· Business-to-Business Marketing

Professional Activities


  • 2010 - Outstanding Faculty & Staff Award
  • 2008 - Best Paper Award
  • 2008 - Emerging-Scholar Award
  • 2004 - Research Grant
  • 2003 - Research Scholarship
  • 2002 - Best Student Paper Award
  • 2001 - Award Finalist, Business Marketing Doctoral Support Competition
  • 2001 - Presenter
  • 2001 - Teaching Excellence Award
  • 1984 - Second Place, Regional Student Research Competition


  • 2002 University of Illinois at Urbana-Champaign - PhD
  • 1996 Illinois Institute of Technology - Master of Business Administration
  • 1984 Bradley University - Bachelor of Science
  • 1984 Bradley University - Bachelor of Arts


  • member, Academy of Management
  • member, American Marketing Association
  • member, Product Development and Management Association


Conference Contribution

Conference Publication


PDMA's 2013 Research Forum
Regina C. McNally, Jelena Spanjol, and Abbie Griffin


19th International Product Development Management Conference
Regina C. McNally, Raffaele Filieri, Michele O'Dwyer, Lisa O'Malley, Brian Healy, and Stephen Murphy


PDMA's 2012 Research Forum
Jelena Spanjol, Regina C. McNally, and Abbie Griffin


18th International Product Development Management Conference: Innovate Through Design
Regina C. McNally, Serdar S. Durmusoglu and Stephen J. Carson


32nd Annual INFORMS Marketing Science Conference
Regina C. McNally and Serdar S. Durmusoglu


PDMA's 2010 Research Forum
Jelena Spanjol and Regina McNally

Peer Reviewed Journal


Structural Social Capital and Knowledge Transfer: Evidence from an Irish Pharmaceutical Cluster
Raffele Filieri, Regina C. McNally, Michele O'Dwyer, and Lisa O'Malley
Industrial Marketing Management DOI: 10.1016/j.indmarman.2013.12.011


Ordered to Innovate: A Longitudinal Examination of the Early Periods of a New Product Development Process Implementation in a Manufacturing Firm
Serdar S. Durmusoglu, Roger J. Calantone, and Regina C. McNally
Journal Of Product Innovation Management DOI: 10.1111/jpim.12016


New Product Portfolio Management Decisions: Antecedents and Consequences
McNally, RC,Durmusoglu, SS,Calantone, RJ
Journal Of Product Innovation Management DOI: 10.1111/j.1540-5885.2012.00997.x


Product Innovativeness Dimensions and Their Relationships with Product Advantage, Product Financial Performance, and Project Protocol
McNally, Regina C., Cavusgil, Erin, Calantone, Roger J.
Journal Of Product Innovation Management


Exploring new product portfolio management decisions: The role of managers' dispositional traits
McNally, Regina C., Durmusoglu, Serdar S., Calantone, Roger J., Harmancioglu, Nukhet
Industrial Marketing Management


How elephants learn the new dance when headquarters changes the music: Three case studies on innovation strategy change
Durmusoglu, Serdar S., McNally, Regina C., Calantone, Roger J., Harmancioglu, Nukhet
Journal Of Product Innovation Management


Evaluation criteria development and assessment of purchasing and supply management journals
Zsidisin, George A., Smith, Michael E., McNally, Regina C., Kull, Thomas J.
Journal Of Operations Management


A measure and initial test of managers' perceptions of relationship marketing in inter-organizational exchanges
McNally, Regina C., Griffin, Abbie
Journal Of The Academy Of Marketing Science


Your new product development (NPD) is only as good as your process: an exploratory analysis of new NPD process design and implementation
Harmancioglu, Nukhet, McNally, Regina C., Calantone, Roger J., Durmusoglu, Serdar S.
R & D Management


Global Account Management Capabilities: Insights from Leading Suppliers
Linda H. Shi, Shaoming Zou, J. Chris White, Regina C. McNally, and S. Tamer Cavusgil
Journal Of International Marketing


Simulating Buying Center Decision Processes: Propositions and Methodology
Regina McNally
Journal of Business and Industrial Marketing