Biography
Professor O'Malley is an innovative and accomplished educator who teaches Relationship Marketing on the Executive MBA and Marketing Leadership on the MSc in Marketing, Consumption & Society at the University of Limerick. She also delivers modules on Marketing, Customer Engagement and Consumer Insight at Warwick Business School and Loughborough University Business School. She encourages critical, creative and reflective engagement with her material and has won several awards for Teaching Excellence. She has also published widely including in the European Journal of Marketing, Consumption, Markets & Culture, Marketing Theory, Industrial Marketing Management, Journal of Marketing Management, Journal of Business Ethics and the Journal of Business Research. She is a member of the Academy of Marketing Executive Committee, the foremost professional body for marketing academics in the UK and she Chairs its Research Subcommittee.
Research Interests
Relationship Marketing, Marketing Leadership, Critical Marketing, Interpretive Consumer Research.
Teaching Interests
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Professional Activities
Education
- 2001 Nottingham Trent University - Ph.D.
- 1992 University of Limerick - M.B.S.
- 1989 Buckinghamshire College of Education - Graduate Diploma
- 1986 University of Limerick - B. Business Studies
Employment
- 2000 University of Nottingham - Senior Lecturer in Marketing
- 1996 Cardiff University - Lecturer in Marketing
- 1992 University of Glamorgan - Lecturer in Marketing
Publications
Book
Exploring Direct and Customer Relationship Marketing
Evans, M; O'Malley, L; Patterson, M
Exploring Direct Marketing
O'Malley, L; Patterson, M; Evans, MJ
Book Chapter
Living the History of the Titanic in Cobh
Panayiotopoulos, A; Lichrou, M; O'Malley, L; Patterson, M
Cultural Heritage: A Research Anthology
Place branding and place narratives
Lichrou, M., Patterson, M., O'Malley, L. and O'Leary, K.
Handbook on Place Branding and Marketing
Marketing Theory
O'Malley, L. and M. Lichrou
The Marketing Book
Authenticity and Transparency in the Teaching of Leadership Readiness
Lisa O'Malley, Ellen Fowler and Sarah Moore
Innovative Business Education Design for 21st Century Learning
Bouncing Back: Reclaiming the Body from Pregnancy
Patterson M. and L. O'Malley
Motherhoods, Markets and Consumption
Death of a Metaphor: Re-viewing the 'Marketing as Relationships' Frame
O'Malley, L., M. Patterson and H. Kelly-Holmes
International Perspectives on Marketing Theory: Volume Two, Managing Marketplace Relations
Paperback Mother
O'Malley, L; Patterson, M; Ni Bheachain, C
Consuming Books: The Marketing and Consumption of Literature
Concept, Metaphor or Reality: The Prognosis for Relationship Marketing in Consumer Markets
O'Malley, L; Tynan, C
Relationship Marketing, Volume Three: Paradigm or Perspective - The Future of Relationship Marketing
Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M
Relationship Marketing, Volume One: Shaking the Foundations and The Origins of Relationship Marketing
Relationship Marketing: Conceptual Foundations
O'Malley, L; Tynan, C
The Marketing Book
Relationship Marketing
O'Malley, L; Tynan, C
Marketing Changes
Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M
Marketing: Critical Perspectives in Business and Management
Conference Contribution
Academy of Marketing Conference 2015
O'Malley L., Patterson, M., Lynch, L., Carroll, C., Lichrou, M., Ryan, A., Fahy, J. O'Loughlin, D., O'Connell, B.
Conference Publication
Institute of Place Management 4th International Biennial Conference
O'Malley, L.; Lichrou, M.; Patterson, M.
4th Corfu Symposium on Managing & Marketing Places
O'Malley, L., Lichrou, M. and Patterson, M.
Consumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring Perspective
Heath, T,O'Malley, L,Petruzzellis, L,Winer, RS
Thriving In A New World Economy
DOI: 10.1007/978-3-319-29877-1_30
International Society for Markets and Development Biennial Conference
Lichrou, M., L. O'Malley and M. Patterson
International Society for Markets and Development Biennial Conference
Lichrou, M., L. O'Malley and M. Patterson
3rd Corfu Symposium on Managing & Marketing Places
Lichrou, M., O'Leary, K., Patterson, M. and O'Malley, L.
RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism
O'Malley, L., Lichrou, M. and Patterson , M.
Academy of Marketing Conference: The Magic in Marketing
O'Leary, K., M. Patterson and L. O'Malley
Academy of Marketing Conference: The Magic in Marketing
Casey, K., Lichrou, M. and O'Malley, L.
8th Workshop on Interpretive Consumer Research
O'Leary, K., M. Patterson and L. O'Malley
Child and Teen Consumption Conference
Nash,C; O'Malley, L; Patterson, M
Myth and the Market, Inter-disciplinary Conference
Casey, K; Lichrou, M; L. O'Malley, L
39th Annual Macromarkeitng Conference
Casey, K; Lichrou, M; O'Malley, L
Academy of Marketing Conference: Marketing Dimensions People, places and spaces
O'Malley, L., Lichrou, M. and Patterson, M.
5th ICAR symposium
Casey, K., Lichrou, M. and O'Malley, L.
Academy of Marketing Annual Conference
O'Malley, L; Lichrou, L; Patterson, M
Annual Macromarketing Conference
Casey, K. Lichrou, M. and O'Malley, L.
Academy of Marketing Annual Conference
Heath, T; O'Malley, L; Tynan, C
Myth and the Market
Casey, K., Lichrou, M. and O'Malley, L.
Child and Teen Consumption Conference: Being, Becoming and Belonging
C. Nash, L. O'Malley and M. Patterson
Academy of Marketing Annual Conference: Marketing Relevance
Lichrou, M. O'Malley, L. and Patterson, M
5th International Conference on Rhetoric and Narrative in Management Research
Lichrou, M; O'Malley, L; Patterson, M
Academy of Marketing Annual Conference
M. Lichrou, L. O'Malley and M. Patterson
Academy of Marketing
Pramendorfer, C; Story, V; O'Malley, L; Pereira-Heath, T
Academy of Marketing Annual Conference, Marketing Relevance
Lichrou, M; O'Malley, L; Patterson, M
34th INFORMS Marketing Science Conference
McNally, R; O'Dwyer, M; Healy, B; Filieri, R; O' Malley, L
19th International Product Development Management Conference, EIASM
McNally, R; O'Dwyer, M; Healy, B; Filieri, R; O'Malley, L; Murphy, S
International Federation of Scholarly Associations of Management
O'Dwyer, M; Healy, B; McNally, R; Filieri, R; O'Malley, L
Institute for the Study of Business Markets
McNally, R; Filieri, R; O'Dwyer, M; O' Malley, L; Healy, B
Academy of Marketing Annual Conference
O'Malley, L; Story, V
European Advances in Consumer Resarch
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T.
1st International Colloquium on Place Marketing and Branding
Lichrou, M; O'Malley, L; Patterson, M
25th Annual IMP Conference Marseilles, France
Nätti, S and Ryan, A and O'Malley, L
Interpretive Consumer Research Workshop
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T.
37th Annual European Marketing Academy Conference
Story, V; O'Malley, L; Hart, S
Consumer Culture Theory
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T.
Consumer Culture Theory 3rd Annual Conference
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, E.B; Thomsen, T.U.
Academy of Marketing Annual Conference
Story, V; O'Malley, L; Hart, S
11th Annual Conference of the Irish Academy of Management
O'Malley, L; Story, V; Hart, S
Association of Consumer Research
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T.
European Advances in Consumer Research, Vol. 8.
Lichrou, M; O'Malley, L; Patterson, M
European Advances in Consumer Research
Lichrou, M., L. O'Malley and M. Patterson
4th Interpretive Consumer Research Conference
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen; EB; Thomsen, TU
4th Research Conference on Relationship Marketing
Ryan, A; O'Malley, L
European Advances in Consumer Research
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero; A; Sørensen; EB;Thomsen, TU
8th ACR Conference on Gender, Marketing and Consumer Behaviour
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen
Academy of Marketing Annual Conference: Marketing Excellence
Lichrou, M; O'Malley, L; Patterson, M
Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society
Patterson, M. and L. O'Malley
31st Annual Macromarketing Seminar, Macromarketing The Future of Marketing
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU
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Academy of Marketing Annual Conference: Marketing Excellence
Lichrou, M., L. O'Malley and M. Patterson
22nd IMP Annual Conference, Opening the Network
Ryan, A; O'Malley, L
35th Annual European Marketing Academy Conference: Sustainable Marketing Leadership
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen
8th ACR Conference on Gender, Marketing and Consumer Behaviour
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU
22nd IMP Annual Conference
Ryan, A. and L. O'Malley
Academy of Marketing Annual Conference: Marketing Excellence
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen
4th Nordic Workshop on Relationship Dynamics
Ryan, A; O'Malley, L; Fahy, J
Academy of Marketing Annual Conference, Marketing Excellence
Lichrou, M., L. O¿Malley and M. Patterson
31st Annual Macromarketing Seminar: Macromarketing - The Future of Marketing
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen
Academy of Marketing Annual Conference, Marketing Excellence
Davies, S; Dobscha, S; Geiger, S. O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU
4th Nordic Workshop on Relationship Dynamics
Ryan, A, L. O'Malley and J. Fahy
8th ACR Conference on Gender, Marketing and Consumer Behaviour
Patterson, M; O'Malley, L
Academy of Marketing Annual Conference
M. Lichrou, L. O'Malley and M. Patterson
22nd IMP Annual Conference
Ryan, A. and L. O'Malley
8th ACR Conference on Gender, Marketing and Consumer Behaviour
Patterson, M. and L. O'Malley
8th ACR Conference on Gender, Marketing and Consumer Behaviour
Patterson, M. and L. O'Malley
35th Annual European Marketing Academy Conference, Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics
Davies, S; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU
Academy of Marketing Annual Conference: Marketing Excellence
Lichrou, M., L. O'Malley and M. Patterson
Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society
Ryan, A. and L. O'Malley
European Marketing Academy Annual Conference
L. O'Malley and M. Patterson
Education for Sustainable Development
Ryan, A., S. Moore, and L. O'Malley
European Advances in Consumer Research
L. O'Malley, M. Patterson and C. Ni Bheachain
34th Annual European Marketing Academy Conference: Rejuvenating Marketing - Contamination, Innovation, Integration
O'Malley, L. and M. Patterson
Academy of Marketing Annual Conference: Marketing, Branding Business, Shaping Society
M. Patterson and L. O'Malley
European Advances in Consumer Research
O'Malley, L., M. Patterson and C. Ni Bheachain
Seventh European Association for Consumer Research Conference
O'Malley, L., Patterson, M. and Ní Bheacháin, C
European Advances in Consumer Research
O'Malley, L; Patterson, M; Ní Bheacháin, C
Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Patterson, M. and L. O Malley
Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society
Ryan, A. and L. O'Malley
Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Patterson, M; O'Malley, L
Education for Sustainable Development
Ryan, A., S. Moore, and L. O'Malley
Education for Sustainable Development Conference
Ryan, A; Moore, S; O'Malley, L
1st International Meetings Industry Conference: Challenges in the New Global Environment
Lichrou, M. and L. O'Malley
1st International Meetings Industry Conference: Challenges in the New Global Environment
Lichrou, M; O'Malley, L
International Research Conference
Lichrou, M. O'Malley, L
Academy of Marketing Annual Conference, A History of the Next Decade
Lichrou, M. and L. O¿Malley
European Advances in Consumer Research
De Coverly, E., L. O Malley and M. Patterson
European Advances in Consumer Research
De Coverly, E; O'Malley, L; Patterson, M
Academy of Marketing Annual Conference: A History of the Next Decade
Lichrou, M; O'Malley, L
European Advances in Consumer Research
Jennings, R; O'Malley, L
European Advances in Consumer Research
E. de Coverly, L. O'Malley and M. Patterson
Marketing Communication Strategies in a Changing Global Environment Conference
Mitussis, D; Malley, L; Crane, A
6th ACR Conference on Gender, Marketing and Consumer Behaviour
Seebaransingh, N; Patterson, M; O'Malley, L
Proceedings of the 10th International Colloquium in Relationship Marketing
Harris, LC; O'Malley, L; Patterson, M
6th ACR Conference on Gender, Marketing and Consumer Behaviour
Seebaransingh, N., M. Patterson and L. O'Malley
Proceedings of the 6th American Marketing Association Conference on Gender, Marketing and Consumer Behaviour
Seebaransingh, N., M. Patterson and L. O Malley
10th International Colloquium in Relationship Marketing
Harris, L.C., L. O'Malley and M. Patterson
10th Biennial World Marketing Congress
O'Malley, L; Tynan, C
Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Tynan, C; O'Malley, L
Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Evans, MJ; Patterson, M; O'Malley, L
Proceedings of the Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Evans, M.J., M. Patterson and L. O Malley
Academy of Marketing Annual Conference: Adding Value Through Marketing
Harris, LC; O'Malley, L
First Biannual Consumer Research Workshop
Tynan, C; O'Malley, L
First Biannual Consumer Research Workshop
O'Malley, L; Tynan, C
American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
Patterson, M; Evans, MJ; O'Malley, L
Proceedings of the Academy of Marketing Annual Conference, Marketing Without Borders
Evans, M.J., M. Patterson and L. O¿Malley
Academy of Marketing Annual Conference, Marketing Without Borders
Evans, MJ; Patterson, M; O'Malley, L
Academy of Marketing Annual Conference, Marketing Without Borders
O'Malley L; Patterson, M
Proceedings of the American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
Patterson, M., M.J. Evans and L. O Malley
Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Mitchell, S; Patterson, M; Moskvin, A; O'Malley, L; Evans, MJ
Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Patterson, M; Moskvin, A; O'Malley, L; Evans, MJ; Mitchell, S
Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Patterson, M., A. Moskvin, L. O Malley, M.J. Evans and S. Mitchell
3rd American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing
O'Malley, L; Patterson, M; Evans, MJ
Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Mitchell, S., M. Patterson, A. Moskvin, L. O Malley and M.J. Evans
Proceedings of the Second Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing
Evans, M.J., M. Patterson and L. O Malley
Direct Marketing - (Way) Beyond 1984
Evans, M.J., M. Patterson and L. O Malley
Proceedings of the Marketing Education Group Annual Conference, Making Marketing Work
Fahey, D., L. O Malley and M. Patterson
Marketing Education Group Annual Conference, Making Marketing Work
Fahey, D; O'Malley, L; Patterson, M
Marketing Education Group Annual Conference, Making Marketing Work
Evans, MJ; Patterson, M; O'Malley, L
2nd Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing
Evans, MJ; Patterson, M; O'Malley, L
Other Publication
Academy of Marketing conference 2015 - the magic of marketing
O'Malley, L,Lichrou, M,Patterson, M
Journal Of Marketing Management
DOI: 10.1080/0267257X.2016.1193974
Unveiling Everyday Reflexivity Tactics in a Sustainable Community
Casey, K,Lichrou, M,O'Malley, L
Journal Of Macromarketing
Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century
Lisa O'Malley and Andy Prothero
Journal of Marketing Management
Contemporary Families and Consumption
O'Malley, L; Prothero, A
Journal of Consumer Behavior
Commentary on "The Changing Image of Women in American Society: What do Pregnant Women Represent in Advertising
Lisa O'Malley
Advertising & Society Review
Commentary on the F Word: The Use of Fear in Advertising to Mothers
Lisa O'Malley
Advertising & Society Review
Does My Bump Look Big in This
O'Malley, L.
Advertising & Society Review
Hidden Mountain: The Social Avoidance of Waste
De Coverly, E; O'Malley, L; Patterson, M
Review: Carson, D., A. Gilmore, C. Perry and K. Gronhaug (2001) Qualitative Marketing Research
Lisa O[Malley
Qualitative Research
Reframing Relationship Marketing For Consumer Markets
Lisa O'Malley and Caroline Tynan
Interactive Marketing
Peer Reviewed Journal
Road bowling in Ireland: Social space and the context of context
O'Leary, K; Patterson, M; O'Malley, L
Consumption, Markets And Culture
DOI: https://doi.org/10.1080/10253866.2018.1516726
Making Santorini: Reflecting on the Past, Imagining the Future', Journal of Place Management and Development
Lichrou, M; O'Malley, L; Patterson, M; O'Leary, K
Journal Of Place Management And Development
DOI: https://doi.org/10.1108/JPMD-07-2016-0050
Beating, ditching and hiding: consumers' everyday resistance to marketing
Heath, T,Cluley, R,O'Malley, L
Journal Of Marketing Management
DOI: 10.1080/0267257X.2017.1382554
Strategic B2B Customer Experience Management: The Importance of Outcomes-Based Measures
Zolkeiwski, J., V.M. Story, L. O'Malley, P. Chan, J. Burton, A. Alessandroi, P. Hunter-Jones, L. Peters, C. Raddats and W. Robinson
Journal Of Services Marketing
The role of the boundary spanner in bringing about innovation in cross-sector partnerships
Ryan, A,O'Malley, L
Scandinavian Journal of Management
DOI: 10.1016/j.scaman.2015.09.002
Unveiling Everyday Reflexivity Tactics in a Sustainable Community
Casey, K., M. Lichrou and L. O'Malley
Journal Of Macromarketing
DOI: Published online before print October 24, 2016, doi: 10.1177/0276146716674051
Caring and Conflicted: Mothers' Ethical Judgments about Consumption
Heath, T,O'Malley, L,Heath, M,Story, V
Journal Of Business Ethics
DOI: 10.1007/s10551-014-2441-z
Identity and Radical Process Innovation: The Case of the SSPC
Lisa O'Malley, Michele O'Dwyer, Regina C McNally, Stephen Murphy
Industrial Marketing Management
DOI: 10.1016/j.indmarman.2014.08.007
Insights into the creation of a successful MNE innovation cluster
O'Dwyer, M,O'Malley, L,Murphy, S,McNally, RC
Competitiveness Review
DOI: 10.1108/CR-08-2014-0026
Identity, collaboration and radical innovation: The role of dual organisation identification
O'Malley, L,O'Dwyer, M,McNally, RC,Murphy, S
Industrial Marketing Management
DOI: 10.1016/j.indmarman.2014.08.007
Caring and Conflicted: Mothers' Ethical Judgments about Consumption
Teresa Heath, Lisa O'Malley, Matthew Heath, Vicky Story
Journal Of Business Ethics
DOI: 10.1007/s10551-014-2441-z
Structural social capital evolution and knowledge transfer: Evidence from an Irish pharmaceutical network
Raffaele Filieri, Regina C McNally, Michele O'Dwyer, Lisa O'Malley
Industrial Marketing Management
DOI: 10.1016/j.indmarman.2013.12.011
Relational marketing: development, debates and directions
Lisa O'Malley
Journal Of Marketing Management
DOI: 10.1080/0267257X.2014.943263
On the Marketing Implications of Place Narratives
Lichrou, M., L. O'Malley and M. Patterson
Journal Of Marketing Management
DOI: 10.1080/0267257X.2014.926961
Roles, Role Performance and Radical Innovation Competences
Story, V., L. O'Malley and S. Hart
Industrial Marketing Management
Marketing in a Recession: Retrench or Invest
O'Malley, L., V. Story and V. O'Sullivan
Journal Of Strategic Marketing
Buying into Motherhood? Problematic Consumption and Ambivlence in Transitional Phases
Davis, A.S., S. Dobscha, S. Geiger, L. O'Malley, A. Prothero, E.G. Sorensen and T.U. Thomsen
Consumption, Markets And Culture
Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing
Bettany, S; Dobscha, S; O'Malley, L; Prothero, A
Marketing Theory
DOI: 10.1177/1470593109355244
Responsible business practice: re-framing CSR for effective SME engagement
Ryan, A; O'Malley, L; O'Dwyer, M
European Journal Of International Management
DOI: 10.1504/EJIM.2010.033005
Motherhood, Marketization, and Consumer Vulnerability
Davies, A; Prothero, A; Sorensen, E; O'Malley, L; O'Donohoe, S; Dobscha, S; Geiger, S; Thomsen, TU
Journal Of Macromarketing
DOI: 10.1177/0276146710378170
Narratives of a tourism destination: Local particularities and their implications for place marketing and branding
Lichrou M., O'Malley L., Patterson M.
Place Branding And Public Diplomacy
DOI: 10.1057/pb.2010.10
Women in Advertising: Representations, Repercussions and Responses
Maurice Patterson, Lisa O'Malley and Vicky Story
Irish Marketing Review
Relational Responses and Competences for Radical Product Innovation""
O'Malley, L; Story, V; Hart, S
Journal Of Marketing Management
Reflections on Collaboration in Interpretative Consumer Research""
O'Malley, L; Davies, AS; Dobscha, S; Geiger, S; Prothero, A; Sorensen, P; O'Donoghue, E; Thomsen, S
Qualitative Marketing Research: An Internat. Journal
Place-product or Place Narrative(s)? Perspectives in the Marketing of Tourism Destinations""
O'Malley, L; Lichrou, M; Patterson, M
Journal Of Strategic Marketing
Death of a metaphor: reviewing the 'marketing as relationships' frame
O'Malley, L; Patterson, M; Kelly-Holmes, H
Marketing Theory
DOI: 10.1177/1470593108089203
Hidden Mountain The Social Avoidance of Waste
de Coverly, E; McDonagh, P; O'Malley, L; Patterson, M
Journal Of Macromarketing
DOI: 10.1177/0276146708320442
The Development of Relationships and Networks for Successful Radical Innovation
Vicky Story, Susan Hart and Lisa O'Malley
Journal Of Consumer Behaviour
Pedagogy and Relationship Marketing: Opportunities for Frame Restructuring using African Drumming
O'Malley, L; Ryan, A
Journal Of Marketing Management
Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century
O'Malley, L; Prothero, A
Journal Of Marketing Management
Mapping the re-engagement of CRM with relationship marketing
Mitussis, D; O'Malley, L; Patterson, M
European Journal Of Marketing
DOI: 10.1108/03090560610657840
Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Destination
Lichrou, M; O'Malley,L
*
DOI: 10.1080/14790530600640834
Brands, Consumers and Relationships: A Critical Review
Patterson, M; O'Malley, L
Irish Marketing Review
Beyond the Frills of Relationship Marketing
O'Malley, L; Prothero, A
Journal Of Business Research
Professional Interaction: Exploring the Concept of Attraction
Harris, LC; O'Malley, L; Patterson, M
Marketing Theory
Vanishing Point: The Mix Management Paradigm Re-Viewed (Introspective Retrospective)
O'Malley, L; Patterson, M
The Marketing Review
Relationships and Technology: Strategic Implications
O'Malley, L; Mitussis, D
Journal Of Strategic Marketing
Bridging the Direct Marketing - Direct Consumer Gap: Some Solutions from Qualitative Research
Evans, MJ; Patterson, M; O'Malley, L
Qualitative Marketing Research: An Internat. Journal
Maintaining Relationships: Lessons from the Legal Market
Harris, LC; O'Malley, L
Service Industries Journal
Relationship Marketing in Consumer Markets: Rhetoric or Reality?
O'Malley, L; Tynan, C
European Journal Of Marketing
The Evolution of the Direct Marketing Consumer
Patterson, M; O'Malley, L
The Marketing Review
The Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation
O'Malley, L; Tynan, C
Journal Of Marketing Management
UK Attitudes Toward Direct Mail
Patterson, M; Evans, MJ; O'Malley, L
Journal Of Database Marketing
The Dynam,ics of the Legal Market: An Interaction Perspective
O'Malley, L; Harris, LC
European Journal Of Marketing
Direct Marketing: Data Fusion and Data Control
O'Malley, L; Patterson, M; Evans, MJ
J. Targeting, Measurement And Analysis For Marketing
Direct Mail Attitudes: A UK Perspective
Patterson, M Evans, M; O'Malley, L
Journal Of Database Marketing
Can Loyalty Schemes Really Build Loyalty
O'Malley, L.
Marketing Intelligence And Planning
Relationship Marketing and Privacy Issues: Building Bonds or Barriers
Evans, M; O'Malley, L; Patterson, M
Journal Of Database Marketing
Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M
Journal Of Marketing Management
Database Marketing: Investigating Privacy Concerns
Patterson, M; O'Malley, L; Evans, MJ
J. Marketing Communications
Use and Application of Geodemographic Databases in Site Selection and Trade Area Analysis by UK Retailers: An Empirical Investigation
O'Malley, L; Patterson, M; Evans, MJ
International J. Retail & Distribution Management
Intimacy or Intrusion: The Privacy Dilemma for Relationship Marketing in Consumer Markets
O'Malley, L; Patterson, M; Evans, M
Journal Of Marketing Management
Consumer Reactions to Database-Based Supermarket Loyalty Schemes
Evans, MJ; Patterson, M; O'Malley, L; Mitchell, S
Journal Of Database Marketing
Direct Mail and Consumer Response: An Empirical Study of Consumer Experiences of Direct Mail
Evans, MJ; Patterson, M; O'Malley, L
Journal Of Database Marketing
Direct Marketing Communications in the UK: A Study of Growth Past, Present and Future
Evans, MJ; Patterson, M; O'Malley, L
J. Marketing Communications
The Growth of Direct Marketing and Consumer Attitudinal Response to the Privacy Issue
Patterson, M; Evans, MJ; O'Malley, L
J. Targeting, Measurement And Analysis For Marketing
Direct Marketing: Rise and Rise or Rise and Fall?
Evans, M; O'Malley, L; Patterson, M
Marketing Intelligence And Planning
Retailing Applications of Geodemographics: A Preliminary Investigation
O'Malley, L; Patterson, M; Evans, MJ
Marketing Intelligence And Planning
Direct Marketing: Rise and Rise, or Rise and Fall
Evans, M; O'Malley, L; Patterson, M
Marketing Intelligence And Planning