Dr. Lisa O'Malley

Living the History of the Titanic in Cobh
Panayiotopoulos, A; Lichrou, M; O’Malley, L; Patterson, M
Cultural Heritage: A Research Anthology

Marketing Theory
O'Malley, L. and M. Lichrou
The Marketing Book

Authenticity and Transparency in the Teaching of Leadership Readiness
Lisa O'Malley, Ellen Fowler and Sarah Moore
Innovative Business Education Design for 21st Century Learning

Concept, Metaphor or Reality: The Prognosis for Relationship Marketing in Consumer Markets
O'Malley, L; Tynan, C
Relationship Marketing, Volume Three: Paradigm or Perspective - The Future of Relationship Marketing

Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M
Relationship Marketing, Volume One: Shaking the Foundations and The Origins of Relationship Marketing

Relationship Marketing: Conceptual Foundations
O'Malley, L; Tynan, C
The Marketing Book

Relationship Marketing
O'Malley, L; Tynan, C
Marketing Changes

2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism
Lichrou, M. and O'Malley, L.

Consumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring Perspective
Heath, T,O'Malley, L,Petruzzellis, L,Winer, RS
Thriving In A New World Economy DOI: 10.1007/978-3-319-29877-1_30

International Centre for Anti-Consumption Research / Journal of Consumer Affairs Symposium on Anti-consumption and Consumer Wellbeing
Casey, K; Lichrou, M;O’Malley, L

Academy of Marketing Annual Conference
O'Malley, L; Lichrou, L; Patterson, M

Annual Macromarketing Conference
Casey, K. Lichrou, M. and O’Malley, L.

Academy of Marketing Annual Conference
Heath, T; O'Malley, L; Tynan, C

Myth and the Market
Casey, K., Lichrou, M. and O’Malley, L.

Child and Teen Consumption Conference
Nash,C; O'Malley, L; Patterson, M

39th Annual Macromarkeitng Conference
Casey, K; Lichrou, M; O'Malley, L

Academy of Marketing
Pramendorfer, C; Story, V; O’Malley, L; Pereira-Heath, T

Academy of Marketing Annual Conference
M. Lichrou, L. O'Malley and M. Patterson

34th INFORMS Marketing Science Conference
McNally, R; O’Dwyer, M; Healy, B; Filieri, R; O’ Malley, L

19th International Product Development Management Conference, EIASM
McNally, R; O’Dwyer, M; Healy, B; Filieri, R; O’Malley, L; Murphy, S

International Federation of Scholarly Associations of Management
O’Dwyer, M; Healy, B; McNally, R; Filieri, R; O’Malley, L

Institute for the Study of Business Markets
McNally, R; Filieri, R; O’Dwyer, M; O’ Malley, L; Healy, B

Academy of Marketing Annual Conference
O’Malley, L; Story, V

European Advances in Consumer Resarch
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T.

25th Annual IMP Conference Marseilles, France
Nätti, S and Ryan, A and O'Malley, L

Interpretive Consumer Research Workshop
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T.

Consumer Culture Theory
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T.

37th Annual European Marketing Academy Conference
Story, V; O’Malley, L; Hart, S

Consumer Culture Theory 3rd Annual Conference
Davies, A; Dobscha, S; Geiger, S; O’Donohoe, S; O’Malley, L; Prothero, A; Sørensen, E.B; Thomsen, T.U.

Association of Consumer Research
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T.

Academy of Marketing Annual Conference
Story, V; O’Malley, L; Hart, S

11th Annual Conference of the Irish Academy of Management
O’Malley, L; Story, V; Hart, S

European Advances in Consumer Research
Davies, A; Dobscha, S; Geiger, S; O’Donohoe, S; O’Malley, L; Prothero; A; Sørensen; EB;Thomsen, TU

4th Research Conference on Relationship Marketing
Ryan, A; O’Malley, L

4th Interpretive Consumer Research Conference
Davies, A; Dobscha, S; Geiger, S; O’Donohoe, S; O’Malley, L; Prothero, A; Sørensen; EB; Thomsen, TU

4th Nordic Workshop on Relationship Dynamics
Ryan, A, L. O'Malley and J. Fahy

35th Annual European Marketing Academy Conference: Sustainable Marketing Leadership
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen

4th Nordic Workshop on Relationship Dynamics
Ryan, A; O'Malley, L; Fahy, J

Academy of Marketing Annual Conference: Marketing Excellence
Lichrou, M., L. O'Malley and M. Patterson

Academy of Marketing Annual Conference
M. Lichrou, L. O'Malley and M. Patterson

35th Annual European Marketing Academy Conference, Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics
Davies, S; Dobscha, S; Geiger, S; O’Donohoe, S; O’Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU

31st Annual Macromarketing Seminar: Macromarketing - The Future of Marketing
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen

Academy of Marketing Annual Conference: Marketing Excellence
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen

Academy of Marketing Annual Conference, Marketing Excellence
Lichrou, M., L. O¿Malley and M. Patterson

31st Annual Macromarketing Seminar, Macromarketing – The Future of Marketing
Davies, A; Dobscha, S; Geiger, S; O’Donohoe, S; O’Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU

8th ACR Conference on Gender, Marketing and Consumer Behaviour
Patterson, M. and L. O'Malley

22nd IMP Annual Conference
Ryan, A. and L. O'Malley

8th ACR Conference on Gender, Marketing and Consumer Behaviour
Davies, A; Dobscha, S; Geiger, S; O’Donohoe, S; O’Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU

8th ACR Conference on Gender, Marketing and Consumer Behaviour
Patterson, M. and L. O'Malley

Academy of Marketing Annual Conference, Marketing Excellence
Davies, S; Dobscha, S; Geiger, S. O’Donohoe, S; O’Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU

22nd IMP Annual Conference
Ryan, A. and L. O'Malley

Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society
Patterson, M. and L. O'Malley

22nd IMP Annual Conference, Opening the Network
Ryan, A; O’Malley, L

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8th ACR Conference on Gender, Marketing and Consumer Behaviour
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen

Academy of Marketing Annual Conference: Marketing, Branding Business, Shaping Society
M. Patterson and L. O'Malley

34th Annual European Marketing Academy Conference: Rejuvenating Marketing - Contamination, Innovation, Integration
O'Malley, L. and M. Patterson

European Advances in Consumer Research
O'Malley, L., M. Patterson and C. Ni Bheachain

Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Patterson, M. and L. O Malley

Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society
Ryan, A. and L. O'Malley

Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society
Ryan, A. and L. O'Malley

Education for Sustainable Development Conference
Ryan, A; Moore, S; O'Malley, L

Education for Sustainable Development
Ryan, A., S. Moore, and L. O'Malley

Education for Sustainable Development
Ryan, A., S. Moore, and L. O'Malley

Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Ryan, A; O’Malley, L

Annual European Marketing Academy Conference, Rejuvenating Marketing: Contamination, Innovation, Integration
O’Malley, L; Patterson, M

European Advances in Consumer Research
O’Malley, L; Patterson, M; Ní Bheacháin, C

Seventh European Association for Consumer Research Conference
O’Malley, L., Patterson, M. and Ní Bheacháin, C

1st International Meetings Industry Conference: Challenges in the New Global Environment
Lichrou, M. and L. O'Malley

1st International Meetings Industry Conference: Challenges in the New Global Environment
Lichrou, M; O’Malley, L

European Advances in Consumer Research
De Coverly, E; O’Malley, L; Patterson, M

European Advances in Consumer Research
Jennings, R; O’Malley, L

2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism
Lichrou, M. and O’Malley, L.

Academy of Marketing Annual Conference, A History of the Next Decade
Lichrou, M. and L. O¿Malley

European Advances in Consumer Research
De Coverly, E., L. O Malley and M. Patterson

International Research Conference
Lichrou, M. O’Malley, L

2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism
Lichrou, M. and L. O'Malley

Academy of Marketing Annual Conference: A History of the Next Decade
Lichrou, M; O'Malley, L

Proceedings of the 6th American Marketing Association Conference on Gender, Marketing and Consumer Behaviour
Seebaransingh, N., M. Patterson and L. O Malley

Marketing Communication Strategies in a Changing Global Environment Conference
Mitussis, D; Malley, L; Crane, A

6th ACR Conference on Gender, Marketing and Consumer Behaviour
Seebaransingh, N., M. Patterson and L. O'Malley

Proceedings of the 10th International Colloquium in Relationship Marketing
Harris, LC; O’Malley, L; Patterson, M

10th Biennial World Marketing Congress
O’Malley, L; Tynan, C

Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Tynan, C; O’Malley, L

Proceedings of the Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Evans, M.J., M. Patterson and L. O Malley

15th Annual IMP Conference, Interactions, Relationships and Networks: Towards the New Millennium
O’Malley, L

7th International Colloquium on Relationship Marketing, Relationship Marketing: Delivering Value Out of Bounds
O’Malley, L; Tynan, C

Academy of Marketing Annual Conference: Adding Value Through Marketing
Harris, LC; O’Malley, L

American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing
O’Malley, L; Tynan, C

First Biannual Consumer Research Workshop
Tynan, C; O’Malley, L

First Biannual Consumer Research Workshop
O’Malley, L; Tynan, C

Proceedings of the American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
Patterson, M., M.J. Evans and L. O Malley

American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
O’Malley, L; Tynan, C

Proceedings of the Academy of Marketing Annual Conference, Marketing Without Borders
Evans, M.J., M. Patterson and L. O¿Malley

Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Patterson, M., A. Moskvin, L. O Malley, M.J. Evans and S. Mitchell

Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Mitchell, S., M. Patterson, A. Moskvin, L. O Malley and M.J. Evans

Direct Marketing - (Way) Beyond 1984
Evans, M.J., M. Patterson and L. O Malley

Proceedings of the Marketing Education Group Annual Conference, Making Marketing Work
Fahey, D., L. O Malley and M. Patterson

Proceedings of the Second Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing
Evans, M.J., M. Patterson and L. O Malley

Marketing Education Group Annual Conference, Emerging Issues in Marketing
O’Malley, L

Marketing Education Group Annual Conference, Emerging Issues in Marketing
O’Malley, L

Unveiling Everyday Reflexivity Tactics in a Sustainable Community
Casey, K,Lichrou, M,O'Malley, L
Journal Of Macromarketing

Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century
Lisa O'Malley and Andy Prothero
Journal of Marketing Management

Commentary on the F Word: The Use of Fear in Advertising to Mothers
Lisa O'Malley
Advertising & Society Review

Contemporary Families and Consumption
O'Malley, L; Prothero, A
Journal of Consumer Behavior

Does My Bump Look Big in This
O'Malley, L.
Advertising & Society Review

Commentary on "The Changing Image of Women in American Society: What do Pregnant Women Represent in Advertising
Lisa O'Malley
Advertising & Society Review

Hidden Mountain: The Social Avoidance of Waste
De Coverly, E; O'Malley, L; Patterson, M

Brown, J.S. and P. Duguid (2000) The Social Life of Information, Harvard Business School Press
O'Malley, L

Review: Carson, D., A. Gilmore, C. Perry and K. Gronhaug (2001) Qualitative Marketing Research
Lisa O[Malley
Qualitative Research

Reframing Relationship Marketing For Consumer Markets
Lisa O'Malley and Caroline Tynan
Interactive Marketing

Beating, ditching and hiding: consumers' everyday resistance to marketing
Heath, T,Cluley, R,O'Malley, L
Journal Of Marketing Management DOI: 10.1080/0267257X.2017.1382554

Strategic B2B Customer Experience Management: The Importance of Outcomes-Based Measures
Zolkeiwski, J., V.M. Story, L. O'Malley, P. Chan, J. Burton, A. Alessandroi, P. Hunter-Jones, L. Peters, C. Raddats and W. Robinson
Journal Of Services Marketing

The role of the boundary spanner in bringing about innovation in cross-sector partnerships
Ryan, A,O'Malley, L
Scandinavian Journal of Management DOI: 10.1016/j.scaman.2015.09.002

Caring and Conflicted: Mothers' Ethical Judgments about Consumption
Heath, T,O'Malley, L,Heath, M,Story, V
Journal Of Business Ethics DOI: 10.1007/s10551-014-2441-z

Unveiling Everyday Reflexivity Tactics in a Sustainable Community
Casey, K., M. Lichrou and L. O'Malley
Journal Of Macromarketing DOI: Published online before print October 24, 2016, doi: 10.1177/0276146716674051

Identity and Radical Process Innovation: The Case of the SSPC
Lisa O'Malley, Michele O'Dwyer, Regina C McNally, Stephen Murphy
Industrial Marketing Management DOI: 10.1016/j.indmarman.2014.08.007

Insights into the creation of a successful MNE innovation cluster
O'Dwyer, M,O'Malley, L,Murphy, S,McNally, RC
Competitiveness Review DOI: 10.1108/CR-08-2014-0026

Identity, collaboration and radical innovation: The role of dual organisation identification
O'Malley, L,O'Dwyer, M,McNally, RC,Murphy, S
Industrial Marketing Management DOI: 10.1016/j.indmarman.2014.08.007

Structural social capital evolution and knowledge transfer: Evidence from an Irish pharmaceutical network
Raffaele Filieri, Regina C McNally, Michele O'Dwyer, Lisa O'Malley
Industrial Marketing Management DOI: 10.1016/j.indmarman.2013.12.011

Caring and Conflicted: Mothers’ Ethical Judgments about Consumption
Teresa Heath, Lisa O'Malley, Matthew Heath, Vicky Story
Journal Of Business Ethics DOI: 10.1007/s10551-014-2441-z

Relational marketing: development, debates and directions
Lisa O'Malley
Journal Of Marketing Management DOI: 10.1080/0267257X.2014.943263

Roles, Role Performance and Radical Innovation Competences
Story, V., L. O'Malley and S. Hart
Industrial Marketing Management

Marketing in a Recession: Retrench or Invest
O'Malley, L., V. Story and V. O'Sullivan
Journal Of Strategic Marketing

Buying into Motherhood? Problematic Consumption and Ambivlence in Transitional Phases
Davis, A.S., S. Dobscha, S. Geiger, L. O'Malley, A. Prothero, E.G. Sorensen and T.U. Thomsen
Consumption, Markets And Culture

Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing
Bettany, S; Dobscha, S; O'Malley, L; Prothero, A
Marketing Theory DOI: 10.1177/1470593109355244

Motherhood, Marketization, and Consumer Vulnerability
Davies, A; Prothero, A; Sorensen, E; O'Malley, L; O'Donohoe, S; Dobscha, S; Geiger, S; Thomsen, TU
Journal Of Macromarketing DOI: 10.1177/0276146710378170

Responsible business practice: re-framing CSR for effective SME engagement
Ryan, A; O'Malley, L; O'Dwyer, M
European Journal Of International Management DOI: 10.1504/EJIM.2010.033005

Women in Advertising: Representations, Repercussions and Responses
Maurice Patterson, Lisa O'Malley and Vicky Story
Irish Marketing Review

Relational Responses and Competences for Radical Product Innovation""
O'Malley, L; Story, V; Hart, S
Journal Of Marketing Management

The Development of Relationships and Networks for Successful Radical Innovation
Vicky Story, Susan Hart and Lisa O'Malley
Journal Of Consumer Behaviour

Reflections on Collaboration in Interpretative Consumer Research""
O'Malley, L; Davies, AS; Dobscha, S; Geiger, S; Prothero, A; Sorensen, P; O'Donoghue, E; Thomsen, S
Qualitative Marketing Research: An Internat. Journal

Place-product or Place Narrative(s)? Perspectives in the Marketing of Tourism Destinations""
O'Malley, L; Lichrou, M; Patterson, M
Journal Of Strategic Marketing

Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century
O'Malley, L; Prothero, A
Journal Of Marketing Management

Pedagogy and Relationship Marketing: Opportunities for Frame Restructuring using African Drumming
O'Malley, L; Ryan, A
Journal Of Marketing Management

Beyond the Frills of Relationship Marketing
O'Malley, L; Prothero, A
Journal Of Business Research

Professional Interaction: Exploring the Concept of Attraction
Harris, LC; O'Malley, L; Patterson, M
Marketing Theory

Relationships and Technology: Strategic Implications
O'Malley, L; Mitussis, D
Journal Of Strategic Marketing

Bridging the Direct Marketing - Direct Consumer Gap: Some Solutions from Qualitative Research
Evans, MJ; Patterson, M; O'Malley, L
Qualitative Marketing Research: An Internat. Journal

Maintaining Relationships: Lessons from the Legal Market
Harris, LC; O'Malley, L
Service Industries Journal

Relationship Marketing in Consumer Markets: Rhetoric or Reality?
O'Malley, L; Tynan, C
European Journal Of Marketing

The Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation
O'Malley, L; Tynan, C
Journal Of Marketing Management

Direct Marketing: Data Fusion and Data Control
O'Malley, L; Patterson, M; Evans, MJ
J. Targeting, Measurement And Analysis For Marketing

The Dynam,ics of the Legal Market: An Interaction Perspective
O'Malley, L; Harris, LC
European Journal Of Marketing

Can Loyalty Schemes Really Build Loyalty
O'Malley, L.
Marketing Intelligence And Planning

Direct Marketing: Rise and Rise, or Rise and Fall
Evans, M; O'Malley, L; Patterson, M
Marketing Intelligence And Planning