Dr. Lisa O'Malley

Exploring Direct and Customer Relationship Marketing
Evans, M; O'Malley, L; Patterson, M

Exploring Direct Marketing
O'Malley, L; Patterson, M; Evans, MJ

Living the History of the Titanic in Cobh
Panayiotopoulos, A; Lichrou, M; O'Malley, L; Patterson, M
Cultural Heritage: A Research Anthology

Place branding and place narratives
Lichrou, M., Patterson, M., O'Malley, L. and O'Leary, K.
Handbook on Place Branding and Marketing

Marketing Theory
O'Malley, L. and M. Lichrou
The Marketing Book

Authenticity and Transparency in the Teaching of Leadership Readiness
Lisa O'Malley, Ellen Fowler and Sarah Moore
Innovative Business Education Design for 21st Century Learning

Bouncing Back: Reclaiming the Body from Pregnancy
Patterson M. and L. O'Malley
Motherhoods, Markets and Consumption

Death of a Metaphor: Re-viewing the 'Marketing as Relationships' Frame
O'Malley, L., M. Patterson and H. Kelly-Holmes
International Perspectives on Marketing Theory: Volume Two, Managing Marketplace Relations

Paperback Mother
O'Malley, L; Patterson, M; Ni Bheachain, C
Consuming Books: The Marketing and Consumption of Literature

Concept, Metaphor or Reality: The Prognosis for Relationship Marketing in Consumer Markets
O'Malley, L; Tynan, C
Relationship Marketing, Volume Three: Paradigm or Perspective - The Future of Relationship Marketing

Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M
Relationship Marketing, Volume One: Shaking the Foundations and The Origins of Relationship Marketing

Relationship Marketing: Conceptual Foundations
O'Malley, L; Tynan, C
The Marketing Book

Relationship Marketing
O'Malley, L; Tynan, C
Marketing Changes

Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M
Marketing: Critical Perspectives in Business and Management

Academy of Marketing Conference 2015
O'Malley L., Patterson, M., Lynch, L., Carroll, C., Lichrou, M., Ryan, A., Fahy, J. O'Loughlin, D., O'Connell, B.

2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism
Lichrou, M. and O'Malley, L.

Institute of Place Management 4th International Biennial Conference
O'Malley, L.; Lichrou, M.; Patterson, M.

4th Corfu Symposium on Managing & Marketing Places
O'Malley, L., Lichrou, M. and Patterson, M.

Consumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring Perspective
Heath, T,O'Malley, L,Petruzzellis, L,Winer, RS
Thriving In A New World Economy DOI: 10.1007/978-3-319-29877-1_30

International Society for Markets and Development Biennial Conference
Lichrou, M., L. O'Malley and M. Patterson

International Society for Markets and Development Biennial Conference
Lichrou, M., L. O'Malley and M. Patterson

3rd Corfu Symposium on Managing & Marketing Places
Lichrou, M., O'Leary, K., Patterson, M. and O'Malley, L.

RSA Workshop: Beyond the Great Beauty, Rescaling Heritage and Tourism
O'Malley, L., Lichrou, M. and Patterson , M.

Academy of Marketing Conference: The Magic in Marketing
O'Leary, K., M. Patterson and L. O'Malley

Academy of Marketing Conference: The Magic in Marketing
Casey, K., Lichrou, M. and O'Malley, L.

8th Workshop on Interpretive Consumer Research
O'Leary, K., M. Patterson and L. O'Malley

Child and Teen Consumption Conference
Nash,C; O'Malley, L; Patterson, M

Myth and the Market, Inter-disciplinary Conference
Casey, K; Lichrou, M; L. O'Malley, L

39th Annual Macromarkeitng Conference
Casey, K; Lichrou, M; O'Malley, L

Academy of Marketing Conference: Marketing Dimensions People, places and spaces
O'Malley, L., Lichrou, M. and Patterson, M.

International Centre for Anti-Consumption Research / Journal of Consumer Affairs Symposium on Anti-consumption and Consumer Wellbeing
Casey, K; Lichrou, M;O'Malley, L

5th ICAR symposium
Casey, K., Lichrou, M. and O'Malley, L.

Academy of Marketing Annual Conference
O'Malley, L; Lichrou, L; Patterson, M

Annual Macromarketing Conference
Casey, K. Lichrou, M. and O'Malley, L.

Academy of Marketing Annual Conference
Heath, T; O'Malley, L; Tynan, C

Myth and the Market
Casey, K., Lichrou, M. and O'Malley, L.

Child and Teen Consumption Conference: Being, Becoming and Belonging
C. Nash, L. O'Malley and M. Patterson

Academy of Marketing Annual Conference: Marketing Relevance
Lichrou, M. O'Malley, L. and Patterson, M

5th International Conference on Rhetoric and Narrative in Management Research
Lichrou, M; O'Malley, L; Patterson, M

Academy of Marketing Annual Conference
M. Lichrou, L. O'Malley and M. Patterson

Academy of Marketing
Pramendorfer, C; Story, V; O'Malley, L; Pereira-Heath, T

Academy of Marketing Annual Conference, Marketing Relevance
Lichrou, M; O'Malley, L; Patterson, M

34th INFORMS Marketing Science Conference
McNally, R; O'Dwyer, M; Healy, B; Filieri, R; O' Malley, L

19th International Product Development Management Conference, EIASM
McNally, R; O'Dwyer, M; Healy, B; Filieri, R; O'Malley, L; Murphy, S

International Federation of Scholarly Associations of Management
O'Dwyer, M; Healy, B; McNally, R; Filieri, R; O'Malley, L

Institute for the Study of Business Markets
McNally, R; Filieri, R; O'Dwyer, M; O' Malley, L; Healy, B

Academy of Marketing Annual Conference
O'Malley, L; Story, V

European Advances in Consumer Resarch
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T.

1st International Colloquium on Place Marketing and Branding
Lichrou, M; O'Malley, L; Patterson, M

25th Annual IMP Conference Marseilles, France
Nätti, S and Ryan, A and O'Malley, L

Interpretive Consumer Research Workshop
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T.

37th Annual European Marketing Academy Conference
Story, V; O'Malley, L; Hart, S

Consumer Culture Theory
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T.

Consumer Culture Theory 3rd Annual Conference
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, E.B; Thomsen, T.U.

Academy of Marketing Annual Conference
Story, V; O'Malley, L; Hart, S

11th Annual Conference of the Irish Academy of Management
O'Malley, L; Story, V; Hart, S

Association of Consumer Research
Davies, A.S Dobscha, S. Geiger, S Prothero, A.P Sorensen, E. O'Donoghue, S Thomsen, T.

European Advances in Consumer Research, Vol. 8.
Lichrou, M; O'Malley, L; Patterson, M

American Marketing Association Winter Educators Conference: Creating Value through Marketing Experiences and Interactive Partnerships
Ryan, A; O'Malley, L; Fahy, J

European Advances in Consumer Research
Lichrou, M., L. O'Malley and M. Patterson

4th Interpretive Consumer Research Conference
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen; EB; Thomsen, TU

4th Research Conference on Relationship Marketing
Ryan, A; O'Malley, L

European Advances in Consumer Research
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero; A; Sørensen; EB;Thomsen, TU

8th ACR Conference on Gender, Marketing and Consumer Behaviour
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen

Academy of Marketing Annual Conference: Marketing Excellence
Lichrou, M; O'Malley, L; Patterson, M

Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society
Patterson, M. and L. O'Malley

31st Annual Macromarketing Seminar, Macromarketing – The Future of Marketing
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU

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Academy of Marketing Annual Conference: Marketing Excellence
Lichrou, M., L. O'Malley and M. Patterson

22nd IMP Annual Conference, Opening the Network
Ryan, A; O'Malley, L

35th Annual European Marketing Academy Conference: Sustainable Marketing Leadership
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen

8th ACR Conference on Gender, Marketing and Consumer Behaviour
Davies, A; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU

22nd IMP Annual Conference
Ryan, A. and L. O'Malley

Academy of Marketing Annual Conference: Marketing Excellence
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen

4th Nordic Workshop on Relationship Dynamics
Ryan, A; O'Malley, L; Fahy, J

Academy of Marketing Annual Conference, Marketing Excellence
Lichrou, M., L. O¿Malley and M. Patterson

31st Annual Macromarketing Seminar: Macromarketing - The Future of Marketing
Davies, A., S. Dobscha, S. Geiger, S. O'Donohoe, L. O'Malley, A. Prothero, E.B. Sorensen and T.U. Thomsen

Academy of Marketing Annual Conference, Marketing Excellence
Davies, S; Dobscha, S; Geiger, S. O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU

4th Nordic Workshop on Relationship Dynamics
Ryan, A, L. O'Malley and J. Fahy

8th ACR Conference on Gender, Marketing and Consumer Behaviour
Patterson, M; O'Malley, L

Academy of Marketing Annual Conference
M. Lichrou, L. O'Malley and M. Patterson

22nd IMP Annual Conference
Ryan, A. and L. O'Malley

8th ACR Conference on Gender, Marketing and Consumer Behaviour
Patterson, M. and L. O'Malley

8th ACR Conference on Gender, Marketing and Consumer Behaviour
Patterson, M. and L. O'Malley

35th Annual European Marketing Academy Conference, Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics
Davies, S; Dobscha, S; Geiger, S; O'Donohoe, S; O'Malley, L; Prothero, A; Sørensen, EB; Thomsen, TU

Academy of Marketing Annual Conference: Marketing Excellence
Lichrou, M., L. O'Malley and M. Patterson

Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society
Ryan, A. and L. O'Malley

European Marketing Academy Annual Conference
L. O'Malley and M. Patterson

Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Ryan, A; O'Malley, L

Education for Sustainable Development
Ryan, A., S. Moore, and L. O'Malley

European Advances in Consumer Research
L. O'Malley, M. Patterson and C. Ni Bheachain

34th Annual European Marketing Academy Conference: Rejuvenating Marketing - Contamination, Innovation, Integration
O'Malley, L. and M. Patterson

Annual European Marketing Academy Conference, Rejuvenating Marketing: Contamination, Innovation, Integration
O'Malley, L; Patterson, M

Academy of Marketing Annual Conference: Marketing, Branding Business, Shaping Society
M. Patterson and L. O'Malley

European Advances in Consumer Research
O'Malley, L., M. Patterson and C. Ni Bheachain

Seventh European Association for Consumer Research Conference
O'Malley, L., Patterson, M. and Ní Bheacháin, C

European Advances in Consumer Research
O'Malley, L; Patterson, M; Ní Bheacháin, C

Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Patterson, M. and L. O Malley

Academy of Marketing Annual Conference: Marketing - Branding Business, Shaping Society
Ryan, A. and L. O'Malley

Academy of Marketing Annual Conference, Marketing: Branding Business, Shaping Society
Patterson, M; O'Malley, L

Education for Sustainable Development
Ryan, A., S. Moore, and L. O'Malley

Education for Sustainable Development Conference
Ryan, A; Moore, S; O'Malley, L

1st International Meetings Industry Conference: Challenges in the New Global Environment
Lichrou, M. and L. O'Malley

1st International Meetings Industry Conference: Challenges in the New Global Environment
Lichrou, M; O'Malley, L

International Research Conference
Lichrou, M. O'Malley, L

2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism
Lichrou, M. and O'Malley, L.

Academy of Marketing Annual Conference, A History of the Next Decade
Lichrou, M. and L. O¿Malley

European Advances in Consumer Research
De Coverly, E., L. O Malley and M. Patterson

2nd International Symposium on Tourism and Sustainability, Global Frameworks and Local Realities: social and cultural identities in making and consuming tourism
Lichrou, M. and L. O'Malley

European Advances in Consumer Research
De Coverly, E; O'Malley, L; Patterson, M

Academy of Marketing Annual Conference: A History of the Next Decade
Lichrou, M; O'Malley, L

European Advances in Consumer Research
Jennings, R; O'Malley, L

European Advances in Consumer Research
E. de Coverly, L. O'Malley and M. Patterson

Marketing Communication Strategies in a Changing Global Environment Conference
Mitussis, D; Malley, L; Crane, A

6th ACR Conference on Gender, Marketing and Consumer Behaviour
Seebaransingh, N; Patterson, M; O'Malley, L

Proceedings of the 10th International Colloquium in Relationship Marketing
Harris, LC; O'Malley, L; Patterson, M

6th ACR Conference on Gender, Marketing and Consumer Behaviour
Seebaransingh, N., M. Patterson and L. O'Malley

Proceedings of the 6th American Marketing Association Conference on Gender, Marketing and Consumer Behaviour
Seebaransingh, N., M. Patterson and L. O Malley

10th International Colloquium in Relationship Marketing
Harris, L.C., L. O'Malley and M. Patterson

10th Biennial World Marketing Congress
O'Malley, L; Tynan, C

Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Tynan, C; O'Malley, L

Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Evans, MJ; Patterson, M; O'Malley, L

Proceedings of the Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Evans, M.J., M. Patterson and L. O Malley

7th International Colloquium on Relationship Marketing, Relationship Marketing: Delivering Value Out of Bounds
O'Malley, L; Tynan, C

15th Annual IMP Conference, Interactions, Relationships and Networks: Towards the New Millennium
O'Malley, L

Academy of Marketing Annual Conference: Adding Value Through Marketing
Harris, LC; O'Malley, L

American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing
O'Malley, L; Tynan, C

First Biannual Consumer Research Workshop
Tynan, C; O'Malley, L

First Biannual Consumer Research Workshop
O'Malley, L; Tynan, C

American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
Patterson, M; Evans, MJ; O'Malley, L

Proceedings of the Academy of Marketing Annual Conference, Marketing Without Borders
Evans, M.J., M. Patterson and L. O¿Malley

American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
O'Malley, L; Tynan, C

Academy of Marketing Annual Conference, Marketing Without Borders
Evans, MJ; Patterson, M; O'Malley, L

Academy of Marketing Annual Conference, Marketing Without Borders
O'Malley L; Patterson, M

Proceedings of the American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
Patterson, M., M.J. Evans and L. O Malley

Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Mitchell, S; Patterson, M; Moskvin, A; O'Malley, L; Evans, MJ

Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Patterson, M; Moskvin, A; O'Malley, L; Evans, MJ; Mitchell, S

Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Patterson, M., A. Moskvin, L. O Malley, M.J. Evans and S. Mitchell

3rd American Marketing Association Research Conference on Relationship Marketing, Contemporary Knowledge of Relationship Marketing
O'Malley, L; Patterson, M; Evans, MJ

Proceedings of the Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Mitchell, S., M. Patterson, A. Moskvin, L. O Malley and M.J. Evans

Proceedings of the Second Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing
Evans, M.J., M. Patterson and L. O Malley

Direct Marketing - (Way) Beyond 1984
Evans, M.J., M. Patterson and L. O Malley

Proceedings of the Marketing Education Group Annual Conference, Making Marketing Work
Fahey, D., L. O Malley and M. Patterson

Marketing Education Group Annual Conference, Making Marketing Work
Fahey, D; O'Malley, L; Patterson, M

Marketing Education Group Annual Conference, Making Marketing Work
Evans, MJ; Patterson, M; O'Malley, L

2nd Annual Henry Stewart Conference, Advances in Targeting, Measurement and Analysis for Marketing
Evans, MJ; Patterson, M; O'Malley, L

Marketing Education Group Annual Conference, Emerging Issues in Marketing
O'Malley, L

Marketing Education Group Annual Conference, Emerging Issues in Marketing
O'Malley, L

Academy of Marketing conference 2015 - the magic of marketing
O'Malley, L,Lichrou, M,Patterson, M
Journal Of Marketing Management DOI: 10.1080/0267257X.2016.1193974

Unveiling Everyday Reflexivity Tactics in a Sustainable Community
Casey, K,Lichrou, M,O'Malley, L
Journal Of Macromarketing

Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century
Lisa O'Malley and Andy Prothero
Journal of Marketing Management

Contemporary Families and Consumption
O'Malley, L; Prothero, A
Journal of Consumer Behavior

Commentary on "The Changing Image of Women in American Society: What do Pregnant Women Represent in Advertising
Lisa O'Malley
Advertising & Society Review

Commentary on the F Word: The Use of Fear in Advertising to Mothers
Lisa O'Malley
Advertising & Society Review

Does My Bump Look Big in This
O'Malley, L.
Advertising & Society Review

Hidden Mountain: The Social Avoidance of Waste
De Coverly, E; O'Malley, L; Patterson, M

Review: Carson, D., A. Gilmore, C. Perry and K. Gronhaug (2001) Qualitative Marketing Research
Lisa O[Malley
Qualitative Research

Brown, J.S. and P. Duguid (2000) The Social Life of Information, Harvard Business School Press
O'Malley, L

Reframing Relationship Marketing For Consumer Markets
Lisa O'Malley and Caroline Tynan
Interactive Marketing

Road bowling in Ireland: Social space and the context of context
O'Leary, K; Patterson, M; O'Malley, L
Consumption, Markets And Culture DOI: https://doi.org/10.1080/10253866.2018.1516726

Making Santorini: Reflecting on the Past, Imagining the Future', Journal of Place Management and Development
Lichrou, M; O'Malley, L; Patterson, M; O'Leary, K
Journal Of Place Management And Development DOI: https://doi.org/10.1108/JPMD-07-2016-0050

Beating, ditching and hiding: consumers' everyday resistance to marketing
Heath, T,Cluley, R,O'Malley, L
Journal Of Marketing Management DOI: 10.1080/0267257X.2017.1382554

Strategic B2B Customer Experience Management: The Importance of Outcomes-Based Measures
Zolkeiwski, J., V.M. Story, L. O'Malley, P. Chan, J. Burton, A. Alessandroi, P. Hunter-Jones, L. Peters, C. Raddats and W. Robinson
Journal Of Services Marketing

The role of the boundary spanner in bringing about innovation in cross-sector partnerships
Ryan, A,O'Malley, L
Scandinavian Journal of Management DOI: 10.1016/j.scaman.2015.09.002

Unveiling Everyday Reflexivity Tactics in a Sustainable Community
Casey, K., M. Lichrou and L. O'Malley
Journal Of Macromarketing DOI: Published online before print October 24, 2016, doi: 10.1177/0276146716674051

Caring and Conflicted: Mothers' Ethical Judgments about Consumption
Heath, T,O'Malley, L,Heath, M,Story, V
Journal Of Business Ethics DOI: 10.1007/s10551-014-2441-z

Identity and Radical Process Innovation: The Case of the SSPC
Lisa O'Malley, Michele O'Dwyer, Regina C McNally, Stephen Murphy
Industrial Marketing Management DOI: 10.1016/j.indmarman.2014.08.007

Insights into the creation of a successful MNE innovation cluster
O'Dwyer, M,O'Malley, L,Murphy, S,McNally, RC
Competitiveness Review DOI: 10.1108/CR-08-2014-0026

Identity, collaboration and radical innovation: The role of dual organisation identification
O'Malley, L,O'Dwyer, M,McNally, RC,Murphy, S
Industrial Marketing Management DOI: 10.1016/j.indmarman.2014.08.007

Caring and Conflicted: Mothers' Ethical Judgments about Consumption
Teresa Heath, Lisa O'Malley, Matthew Heath, Vicky Story
Journal Of Business Ethics DOI: 10.1007/s10551-014-2441-z

Structural social capital evolution and knowledge transfer: Evidence from an Irish pharmaceutical network
Raffaele Filieri, Regina C McNally, Michele O'Dwyer, Lisa O'Malley
Industrial Marketing Management DOI: 10.1016/j.indmarman.2013.12.011

Relational marketing: development, debates and directions
Lisa O'Malley
Journal Of Marketing Management DOI: 10.1080/0267257X.2014.943263

On the Marketing Implications of Place Narratives
Lichrou, M., L. O'Malley and M. Patterson
Journal Of Marketing Management DOI: 10.1080/0267257X.2014.926961

Roles, Role Performance and Radical Innovation Competences
Story, V., L. O'Malley and S. Hart
Industrial Marketing Management

Marketing in a Recession: Retrench or Invest
O'Malley, L., V. Story and V. O'Sullivan
Journal Of Strategic Marketing

Buying into Motherhood? Problematic Consumption and Ambivlence in Transitional Phases
Davis, A.S., S. Dobscha, S. Geiger, L. O'Malley, A. Prothero, E.G. Sorensen and T.U. Thomsen
Consumption, Markets And Culture

Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing
Bettany, S; Dobscha, S; O'Malley, L; Prothero, A
Marketing Theory DOI: 10.1177/1470593109355244

Responsible business practice: re-framing CSR for effective SME engagement
Ryan, A; O'Malley, L; O'Dwyer, M
European Journal Of International Management DOI: 10.1504/EJIM.2010.033005

Motherhood, Marketization, and Consumer Vulnerability
Davies, A; Prothero, A; Sorensen, E; O'Malley, L; O'Donohoe, S; Dobscha, S; Geiger, S; Thomsen, TU
Journal Of Macromarketing DOI: 10.1177/0276146710378170

Narratives of a tourism destination: Local particularities and their implications for place marketing and branding
Lichrou M., O'Malley L., Patterson M.
Place Branding And Public Diplomacy DOI: 10.1057/pb.2010.10

Women in Advertising: Representations, Repercussions and Responses
Maurice Patterson, Lisa O'Malley and Vicky Story
Irish Marketing Review

Relational Responses and Competences for Radical Product Innovation""
O'Malley, L; Story, V; Hart, S
Journal Of Marketing Management

Reflections on Collaboration in Interpretative Consumer Research""
O'Malley, L; Davies, AS; Dobscha, S; Geiger, S; Prothero, A; Sorensen, P; O'Donoghue, E; Thomsen, S
Qualitative Marketing Research: An Internat. Journal

Place-product or Place Narrative(s)? Perspectives in the Marketing of Tourism Destinations""
O'Malley, L; Lichrou, M; Patterson, M
Journal Of Strategic Marketing

Death of a metaphor: reviewing the 'marketing as relationships' frame
O'Malley, L; Patterson, M; Kelly-Holmes, H
Marketing Theory DOI: 10.1177/1470593108089203

Hidden Mountain The Social Avoidance of Waste
de Coverly, E; McDonagh, P; O'Malley, L; Patterson, M
Journal Of Macromarketing DOI: 10.1177/0276146708320442

The Development of Relationships and Networks for Successful Radical Innovation
Vicky Story, Susan Hart and Lisa O'Malley
Journal Of Consumer Behaviour

Pedagogy and Relationship Marketing: Opportunities for Frame Restructuring using African Drumming
O'Malley, L; Ryan, A
Journal Of Marketing Management

Consuming Families: Marketing, Consumption and the Role of Families in the Twenty-First Century
O'Malley, L; Prothero, A
Journal Of Marketing Management

Mapping the re-engagement of CRM with relationship marketing
Mitussis, D; O'Malley, L; Patterson, M
European Journal Of Marketing DOI: 10.1108/03090560610657840

Mining and Tourism: Conflicts in the Marketing of Milos Island as a Tourism Destination
Lichrou, M; O'Malley,L
* DOI: 10.1080/14790530600640834

Brands, Consumers and Relationships: A Critical Review
Patterson, M; O'Malley, L
Irish Marketing Review

Beyond the Frills of Relationship Marketing
O'Malley, L; Prothero, A
Journal Of Business Research

Professional Interaction: Exploring the Concept of Attraction
Harris, LC; O'Malley, L; Patterson, M
Marketing Theory

Vanishing Point: The Mix Management Paradigm Re-Viewed (Introspective Retrospective)
O'Malley, L; Patterson, M
The Marketing Review

Relationships and Technology: Strategic Implications
O'Malley, L; Mitussis, D
Journal Of Strategic Marketing

Bridging the Direct Marketing - Direct Consumer Gap: Some Solutions from Qualitative Research
Evans, MJ; Patterson, M; O'Malley, L
Qualitative Marketing Research: An Internat. Journal

Maintaining Relationships: Lessons from the Legal Market
Harris, LC; O'Malley, L
Service Industries Journal

Relationship Marketing in Consumer Markets: Rhetoric or Reality?
O'Malley, L; Tynan, C
European Journal Of Marketing

The Evolution of the Direct Marketing Consumer
Patterson, M; O'Malley, L
The Marketing Review

The Utility of the Relationship Metaphor in Consumer Markets: A Critical Evaluation
O'Malley, L; Tynan, C
Journal Of Marketing Management

UK Attitudes Toward Direct Mail
Patterson, M; Evans, MJ; O'Malley, L
Journal Of Database Marketing

The Dynam,ics of the Legal Market: An Interaction Perspective
O'Malley, L; Harris, LC
European Journal Of Marketing

Direct Marketing: Data Fusion and Data Control
O'Malley, L; Patterson, M; Evans, MJ
J. Targeting, Measurement And Analysis For Marketing

Direct Mail Attitudes: A UK Perspective
Patterson, M Evans, M; O'Malley, L
Journal Of Database Marketing

Can Loyalty Schemes Really Build Loyalty
O'Malley, L.
Marketing Intelligence And Planning

Relationship Marketing and Privacy Issues: Building Bonds or Barriers
Evans, M; O'Malley, L; Patterson, M
Journal Of Database Marketing

Vanishing Point: The Mix Management Paradigm Re-Viewed
O'Malley, L; Patterson, M
Journal Of Marketing Management

Database Marketing: Investigating Privacy Concerns
Patterson, M; O'Malley, L; Evans, MJ
J. Marketing Communications

Use and Application of Geodemographic Databases in Site Selection and Trade Area Analysis by UK Retailers: An Empirical Investigation
O'Malley, L; Patterson, M; Evans, MJ
International J. Retail & Distribution Management

Intimacy or Intrusion: The Privacy Dilemma for Relationship Marketing in Consumer Markets
O'Malley, L; Patterson, M; Evans, M
Journal Of Marketing Management

Consumer Reactions to Database-Based Supermarket Loyalty Schemes
Evans, MJ; Patterson, M; O'Malley, L; Mitchell, S
Journal Of Database Marketing

Direct Mail and Consumer Response: An Empirical Study of Consumer Experiences of Direct Mail
Evans, MJ; Patterson, M; O'Malley, L
Journal Of Database Marketing

Direct Marketing Communications in the UK: A Study of Growth Past, Present and Future
Evans, MJ; Patterson, M; O'Malley, L
J. Marketing Communications

The Growth of Direct Marketing and Consumer Attitudinal Response to the Privacy Issue
Patterson, M; Evans, MJ; O'Malley, L
J. Targeting, Measurement And Analysis For Marketing

Direct Marketing: Rise and Rise or Rise and Fall?
Evans, M; O'Malley, L; Patterson, M
Marketing Intelligence And Planning

Retailing Applications of Geodemographics: A Preliminary Investigation
O'Malley, L; Patterson, M; Evans, MJ
Marketing Intelligence And Planning

Direct Marketing: Rise and Rise, or Rise and Fall
Evans, M; O'Malley, L; Patterson, M
Marketing Intelligence And Planning