Biography

Prof. Deirdre O'Loughlin, BA, MBS, PhD, MII Grad is Associate Professor of Marketing at the Kemmy Business School in the University of Limerick. She held a number of positions in industry before she joined academic where she lectured at Dublin City University and University College Cork before joining UL. She has over 25 years experience in academia as a researcher and educator.

She held the position of Assistant Dean Research in the KBS (2019-2022) where she was responsible for leading the research strategy of the school. She was also Chair of the KBS Research Committee and served on several university committees including Academic Council and Graduate Research Working Group. She was strategic lead for Research on the recent EQUIS accreditation application by the KBS, securing 3 years accreditation in December 2021.

She has held a number of other administrative roles at UL including Programme Director, BBS and BBS & Languages and has served on several university and school level committees including UL Marketing Committee, UL Academic Council, BBS Course Board (Chair) and Student Status Committee. She successfully chaired the Department of Management and Marketing Quality Review Committee in 2012 and led the Review of the BBS in 2014-2015. She was member and subsequently Chair of the KBS Research Ethics Committee from 2017-2019. She was also Academic Mentor for the Department of Management and Marketing 2018-2020.

She is a graduate member of the Marketing Institute of Ireland (MII Grad.) and actively involved with marketing practitioners and industry networks. She is a member of the Board of Directors of the Cliffs of Moher Visitor Experience.




Research Interests

  • Credit and Debt Consumption.
  • Financial Insecurity and Consumer Responses to Austerity and other Crises.
  • Service Research and Financial Services. Value co creation in Health Services including Family Caring.
  • Sustainability, Social Marketing and Policy, CSR and Ethics.
  • Branding and Digital Marketing.
  • Relationship Marketing.
Her research critically explores the intersection between marketing, consumption, vulnerability and social/public policy within a number of key contexts including debt and austerity research, family caring, and co-creation in health and financial services. Her research has high impact in a number of key domains specifically in exposing the effects of austerity, credit and debt consumption, highlighting marketing and consumer responsibility, and identifying the social and public policy implications.

She has published in a broad range of highly ranked international peer reviewed journals including Journal of Service Research, Journal of Business Research, European Journal of Marketing, Sociology, Social Policy and Administration, The Services Industries Journal, Journal of Marketing Management, Journal of Strategic Marketing, Journal of Consumer Marketing, Irish Marketing Review, the Australasia Journal of Marketing, Studies in Higher Education, and Innovations in Education and Training International.

She has presented at many Irish, UK, European and International conferences including the Academy of Marketing, Macromarketing, European Marketing Association Conference (EMAC), Australasia New Zealand Marketing Association Conference (ANZMAC), American Marketing Association Winter Educators conference and the Advances in Consumer Research (ACR) conference, USA.

Deirdre has successfully secured several research grants through the UL/University of Massachusetts funding programme, Combat Poverty Agency Ireland and university seed-funding initiatives. She also secured HEA/ UL funding to conduct collaborative research on peer observation of teaching processes and best practice.
She acts as reviewer for a wide range of marketing journals and conferences and is the Associate Editor of the International Journal of Bank Marketing.


Professional Activities

Award

  • 2022 - CHASM International Research Fellowship
  • 2020 - KBS Individual Teaching Excellence Award
  • 2012 - Shortlisted for Shannon Consortium Regional Teaching Award
  • 2011 - Shortlisted for Shannon Consortium Regional Teaching Award
  • 2008 - Honorary Senior Research Felllow
  • 2005 - UL Teaching Excellence Award
  • 2004 - Shortlised for Teaching Excellence Award

Committee

  • 2022 UL Athena Swan Support for Researchers Committee,
  • 2021 Academic Council ,
  • 2021 UL Sustainable Working Group,
  • 2020 UL Talent & Career Development Committee,
  • 2019 KBS Research Committee,
  • 2019 UL Graduate Research Working Group,
  • 2019 UL Postgraduate Research Committee,
  • 2017 KBS Research Ethics Committee,
  • 2014 BBS Review Committee,
  • 2011 Department of Management and Marketing Quality Review Committee,
  • 2008 EPAS Committee,
  • 2008 UL Academic Council ,
  • 2007 UL Marketing Committee,
  • 2005 EQUIS Committee,
  • 2004 Research Committee,
  • 2004 BBS Course Board,

Education

  • 2005 Swedish School of Economics - H.Dip in International Teaching Practicce
  • 2003 University of Birmingham - Ph.D.
  • 1995 UCD Michael Smurfit Graduate Business School - MBS
  • 1994 Dublin City University - BA

Association

  • MII Graduate Member, Marketing Institute of Ireland
  • Member, EIASM - EMAC
  • Member of Board of Directors, Cliffs of Moher Visitor Experience
  • Member, Association for Consumer Research (ACR)

Language

  • German
  • French

Research Collaborators

  • Belem Barbosa - International Collaboration Type - Universidade de Aveiro -Portugal
  • Isabelle Szmigin - International Collaboration Type - University of Birmingham -England
  • Kalipso Karantinou - International Collaboration Type - Athens University of Economics & Business -Greece
  • Kalipso Karantinou - Visiting Professor/Lecturer - Athens University of Economics & Business -Greece
  • Maria Eugenia Fernandez- Moya - International Collaboration Type - CESUGA -Spain
  • Morven Mc Eachern - International Collaboration Type - University of Huddersfield -England
  • Morven Mc Eachern - Visiting Professor/Lecturer - University of Salford -England
  • Werner Kunz - Joint Publication - University of Massachusetts Boston -USA
  • Carol Kelleher - Joint Publication - University College Cork
  • Johanna Gummerus - International Collaboration Type - Hanken School of Economics -Finland

Peer Reviewed Journals

2021

Shifting Sands: Actor Role and Identity Reconfigurations in Service Systems

Gummerus, J., O'Loughlin, D., Kelleher, C. and Penalosa, L. (2021) Shifting Sands: Actor Role and Identity Reconfigurations in Service Systems. Journal Of Business Research :162-169

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2020

Keep Calm and Carry On: European Consumers and the Development of Persistent Resilience in the Face of Austerity

Szmigin, I.T., O'Loughlin, D. M., McEachern, M., Karantinou, K., Barbosa, B., Lamprinakos, G. and Fernández-Moya, E.M. (2020) Keep Calm and Carry On: European Consumers and the Development of Persistent Resilience in the Face of Austerity. European Journal Of Marketing :1883-1907

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2020

Shifting Arrays of a Kaleidoscope: The Orchestration of Relational Value Cocreation in Service Systems

Kelleher C.;O'Loughlin D.;Gummerus J.;Peñaloza L. (2020) Shifting Arrays of a Kaleidoscope: The Orchestration of Relational Value Cocreation in Service Systems. Journal of Service Research :211-228

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2017

Man Thou Art Dust: Rites of Passage in Austere Times

O'Loughlin, D, Szmigin, I., McEachern, M., Barbosa, B., Karantinou, K., Fernadez-Moya, M.E. (2017) Man Thou Art Dust: Rites of Passage in Austere Times. Sociology :1050-1066

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2017

Navigating Symbolic Pollution through Symbolic Boundary Work – Shaping A Sense of Home and Family in Family Assemblages

Kelleher, C. and O'Loughlin, D (2017) Navigating Symbolic Pollution through Symbolic Boundary Work – Shaping A Sense of Home and Family in Family Assemblages. eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN Advances In Consumer Research

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2017

European Consumers and their Persistent Resilience in the Face of Austerity

O'Loughlin, D, Szmigin, I., McEachern, M., Karantinou, K., Barbosa, B. and Fernandez-Moya. M. E, Lamprinakos, G (2017) European Consumers and their Persistent Resilience in the Face of Austerity. Eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN Advances In Consumer Research

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2015

Austere Times: Male Experiences of Liminal Vulnerability

O'Loughlin, D.M., Szmigin, I.T., McEachern, M.G., Karantinou, K. Barbosa, B. and Fernández-Moya, M (2015) Austere Times: Male Experiences of Liminal Vulnerability. Editors. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research Advances In Consumer Research :633-634

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2015

The rhetoric and reality of research reputation: "fur coat and no knickers"

O'Loughlin, D., MacPhail, A. & Msetfi, R. (2015) The rhetoric and reality of research reputation: "fur coat and no knickers". Studies In Higher Education

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2014

Peer observation of teaching: enhancing academic engagement for new participants

Carroll, C.;O'Loughlin, D.; (2014) Peer observation of teaching: enhancing academic engagement for new participants. Innovations In Education And Teaching International

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2014

Peer Observation of Teaching: Enhancing Academic Engagement for New Participants

Carroll., C. and O'Loughlin D. (2014) Peer Observation of Teaching: Enhancing Academic Engagement for New Participants. Innovations In Education And Teaching International :446-456

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2014

A qualitative study of Irish postgraduate students' alcohol consumption

Hogan, G, and O'Loughlin, D (2014) A qualitative study of Irish postgraduate students' alcohol consumption. Journal of Substance Use :373-377

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2010

Capability and Responsibility in Consumer Credit Markets: Towards a Social Policy Agenda for Students and Beyond

Szmigin, I.T. and O'Loughlin, D. (2010) Capability and Responsibility in Consumer Credit Markets: Towards a Social Policy Agenda for Students and Beyond. Social Policy & Administration :598-619

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2009

Exposing the Credogenic Environment: Where does Responsibility Lie?

Szmigin, I.T. and O'Loughlin, D. (2009) Exposing the Credogenic Environment: Where does Responsibility Lie?. Advances In Consumer Research :509-514

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2008

The Challenge of Sustaining the Relationship Approach - Financial Supplier Perspectives

O'Loughlin, D. and Szmigin, I.T. (2008) The Challenge of Sustaining the Relationship Approach - Financial Supplier Perspectives. Australasian Marketing Journal :35-48

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2008

An Observation Analysis of E-Services Quality in Online Banking

Loonam, M. and O'Loughlin, D. (2008) An Observation Analysis of E-Services Quality in Online Banking. Journal Of Financial Services Marketing :164-178

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2008

Exploring e-service quality: A study of Irish online banking

Loonam M., O'Loughlin D. (2008) Exploring e-service quality: A study of Irish online banking. Marketing Intelligence And Planning :759-780

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2007

Services Branding, Revealing the Rhetoric in Financial Services

O'Loughlin, D; Szmigin, I (2007) Services Branding, Revealing the Rhetoric in Financial Services. Service Industries Journal :435-452

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2007

Exploring the Use of Dichotomy in Marketing: Celt versus Saxon Revisited

O'Loughlin, D; Szmigin, I (2007) Exploring the Use of Dichotomy in Marketing: Celt versus Saxon Revisited. Irish Marketing Review :19-25

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2007

Emerging Perspectives On Credit And Debt Among Low Income Consumers

O'Loughlin, D; O'Brien, R (2007) Emerging Perspectives On Credit And Debt Among Low Income Consumers. Irish Business Journal :4-15

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2006

"i'll always be in debt": Irish and UK student behaviour in a credit led environment

O'Loughlin D., Szmigin I. (2006) "i'll always be in debt": Irish and UK student behaviour in a credit led environment. Journal Of Consumer Marketing :335-343

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2006

Integrating Ethical Brands into our Consumption Lives

Szmigin, I.T., Carrigan, M. and O'Loughlin, D. (2006) Integrating Ethical Brands into our Consumption Lives. Journal of Brand Management :396-409

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2006

Emerging Perpsectives on Customer Relationships and Loyalty in Irish Retail Financial Services, Journal of Marketing Management

O'Loughlin, D; Szmigin, I (2006) Emerging Perpsectives on Customer Relationships and Loyalty in Irish Retail Financial Services, Journal of Marketing Management. Journal Of Consumer Behaviour :117-129

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2006

Customer Relationship Typologies and the Nature of Loyalty in Retail Financial Services

O'Loughlin, D; Szmigin, I (2006) Customer Relationship Typologies and the Nature of Loyalty in Retail Financial Services. Journal Of Marketing Management :276-293

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2005

External and internal accountability of financial services suppliers: Current paradoxes in managing expectations and experience

O'loughlin D.;Szmigin I. (2005) External and internal accountability of financial services suppliers: Current paradoxes in managing expectations and experience. Journal Of Strategic Marketing :133-147

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2005

External and Internal Accountability of Financial Services Providers: Current Perspectives on Managing Expectations and Experience

O'Loughlin, D; Szmigin, I (2005) External and Internal Accountability of Financial Services Providers: Current Perspectives on Managing Expectations and Experience. Journal Of Strategic Marketing :105-119

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2005

Customer perspectives on the role and importance of branding in Irish retail financial services

O'Loughlin D., Szmigin I. (2005) Customer perspectives on the role and importance of branding in Irish retail financial services. International Journal Of Bank Marketing :8-27

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2004

From relationships to experiences in retail financial services

O'Loughlin D.;Szmigin I.;Turnbull P. (2004) From relationships to experiences in retail financial services. International Journal Of Bank Marketing :522-539

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2004

Branding and Relationships: Customer and Supplier Perspectives

O'Loughlin, D; Szmigin, I; Turnbull, PW (2004) Branding and Relationships: Customer and Supplier Perspectives. Journal Of Financial Services Marketing :218-230

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2002

Identifying the Energy Champion: A Consumer Behaviour Approach to Understanding the Home Energy Marketing in Ireland

Clancy, D; O'Loughlin, D (2002) Identifying the Energy Champion: A Consumer Behaviour Approach to Understanding the Home Energy Marketing in Ireland. Journal Of Non-Profit And Voluntary Sector Marketing :258-270

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1999

A Study of the Degree of Branding Standardisation practised by Irish Food and Drink Companies

O'Loughlin, D (1999) A Study of the Degree of Branding Standardisation practised by Irish Food and Drink Companies. Irish Marketing Review :46-54

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Books

This author has not written any publications of this type yet.

Book Chapters

2022

Theorising Resilience in Times of Austerity

O'Loughlin, D.M., McEachern, M., Szmigin, I. T., Karantinou, K., Barbosa, B., Lamprinakos, G. and Fernández-Moya, M.E. (2022) Theorising Resilience in Times of Austerity. London : Routledge Researching Poverty and Austerity: Theoretical Approaches, Methodologies and Policy Applications

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2022

Normalising Sustainable Consumption in an Age of Austerity

O'Loughlin and McEarchern, M. (2022) (2022) Normalising Sustainable Consumption in an Age of Austerity. London : Edward Elgar Publishing Research Handbook on Ethical Consumption: Contemporary Research in Responsible and Sustainable Consumer Behaviour

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2016

The Case for Altruism in eWOM Motivations

Killian, M., Fahy, J. and O'Loughlin, D. (2016) The Case for Altruism in eWOM Motivations. Adelaide : Springer Making a Difference Through Marketing: A Quest for Diiverse Perspectives :129-142

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2013

Live Projects: Bringing Learning to Life for Contemporary Marketing Students

O'Loughiln, D. (2013) Live Projects: Bringing Learning to Life for Contemporary Marketing Students. London : Routledge Innovative Business School Teaching: Engaging the Millenium Generation

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2010

Managing Customer Relationships in Irish Retail Banking

O'Loughlin, D. (2010) Managing Customer Relationships in Irish Retail Banking. London : Palgrave MacMillan Marketing Financial Services

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Edited Books

2022

Researching Poverty and Austerity: Theoretical Approaches, Methodologies and Policy Applications

(2022) Researching Poverty and Austerity: Theoretical Approaches, Methodologies and Policy Applications. London : Routledge

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Other Journals

2004

Banking on Better Relationships

O'Loughlin, D (2004) Banking on Better Relationships. Marketing Institute of Ireland Quarterly :5-8

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Conference Publications

2021

7th Forum in Services

Gummerus, J., Kelleher, C. and O'Loughlin, D. (2021) 7th Forum in Services.

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2020

AMA Services Special Interest Group

O'Loughlin, D., Gummerus, J., and Kelleher, C. (2020) AMA Services Special Interest Group.

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2019

Irish Academy of Management

Killian, M., Fahy, J. and O'Loughlin, D. (2019) Irish Academy of Management .

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2019

16th International Research in Services Management Conference, QUIS

Kelleher, C. and O'Loughlin, D. (2019) 16th International Research in Services Management Conference, QUIS.

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2018

Frontiers in Service Conference

Kelleher, C. and O'Loughlin, D (2018) Frontiers in Service Conference.

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2018

15th International Research in Services Management Conference

Kelleher, C. and O'Loughlin, D. (2018) 15th International Research in Services Management Conference.

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2017

Shannon Consortium Centre for Teaching and Learning Symposium

O'Loughlin, D. (2017) Shannon Consortium Centre for Teaching and Learning Symposium.

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2017

Recent Advances in Retailing and Consumer Science Conference

Killian, Michelle, Fahy, J. and O'Loughlin, D., Kunz, W. (2017) Recent Advances in Retailing and Consumer Science Conference.

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2017

13th European Sociological Association Conference

Kelleher, C., O' Loughlin, D. and Bantry White, E (2017) 13th European Sociological Association Conference.

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2016

Frontiers in Service

Killian, Michelle, John Fahy, Deirdre O'Loughlin and Werner Kunz (2016) Frontiers in Service.

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2015

Academy of Marketing

Loonam, M., Szmigin, I and O'Loughlin, D. (2015) Academy of Marketing.

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2015

Academy of Marketing

Hogan, G., Lichrou, M. and O'Loughlin, D (2015) Academy of Marketing.

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2015

Academy of Marketing

O'Loughlin, D., McEachern, M., Szmigin, I., Karantinuou K., Barbosa, B., Fernandez, E., (2015) Academy of Marketing .

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2015

Advances in Consumer Research

O'Loughlin, D., McEachern, M., Szmigin, I., Karantinuou K., Barbosa, B., Fernandez, E. (2015) Advances in Consumer Research.

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2014

Educational Innovation in Business and Economics Conference (EDiNEB)

O'Loughlin, D (2014) Educational Innovation in Business and Economics Conference (EDiNEB). :138-140

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2014

International Co-Operative Alliance Research Conference

Byrne, N., McCarthy, O., O'Loughlin, D. and Ward, M. (2014) International Co-Operative Alliance Research Conference.

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2014

Macromarketing

O'Loughlin, D., Barbosa, B., Fernandez, E., Karantinuou K., McEachern, M., Szmigin, I. (2014) Macromarketing. :941-943

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2013

European Marketing Academy Conference

Hogan, G., Lichrou, M. and O'Loughlin, D. (2013) European Marketing Academy Conference.

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2012

Academy of Marketing conference

Loonam, M., O'Loughlin, D. and Szmigin, I.T. (2012) Academy of Marketing conference.

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2012

Academy of Marketing Science World Marketing Congress

Hogan, G., Lichrou, M. and O'Loughlin, D. (2012) Academy of Marketing Science World Marketing Congress.

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2012

Academy of Marketing Science World Marketing Congress

O'Loughlin, D and Hogan, G. (2012) Academy of Marketing Science World Marketing Congress .

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2011

Society for Marketing Advances

O'Loughlin, D. and Szmigin, I.T. (2011) Society for Marketing Advances.

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2011

World Social Marketing conference

O'Loughiln, D., Szmigin, I.T. and Frawley, T. (2011) (2011) World Social Marketing conference.

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2011

NAIRTL National Academy Annual Conference on Higher Education

O'Loughiln, D. (2011) NAIRTL National Academy Annual Conference on Higher Education.

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2010

West Midlands Doctoral Colloquium, UK

Loonan, M., Szmigin, I.T. and O'Loughlin, D. (2010) West Midlands Doctoral Colloquium, UK.

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2010

2nd Social Marketing Conference NUIG

O'Loughlin, D. and Szmigin, I.T. (2010) 2nd Social Marketing Conference NUIG.

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2009

European Marketing Academy Conference

Loonam, M and O'Loughiln, D. (2009) European Marketing Academy Conference.

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2008

European Marketing Association Conference

O'Loughlin, D. and Szmigin, I.T. (2008) European Marketing Association Conference.

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2008

Irish Academy of Management

O'Leary, E. and O'Loughlin, D. (2008) Irish Academy of Management.

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2008

Irish Academy of Management

Carroll, C. and O'Loughlin, D. (2008) Irish Academy of Management.

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2008

Advances in Consumer Research (ACR)

Szmigin, I.T. and O'Loughlin, D. (2008) Advances in Consumer Research (ACR).

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2007

Academy of Marketing

O'Loughlin, D. and O'Brien, R. (2007) Academy of Marketing.

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2007

EFER/G Forum Annual Conference

Carroll, C. and O'Loughlin, D. (2007) EFER/G Forum Annual Conference.

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2007

2nd Annual Limerick Institute of Technology Research Seminar

O'Brien, R. and O'Loughiln, D. (2007) 2nd Annual Limerick Institute of Technology Research Seminar.

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2007

Kemmy Business School Research Conference

O'Loughlin, D. and O'Brien, R. (2007) Kemmy Business School Research Conference.

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2007

European Marketing Association Conference

Szmigin, I.T. and O'Loughlin, D. (2007) European Marketing Association Conference.

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2006

American Marketing Winter Educators' Conference

O'Loughiln, D. and Szmigin, I.T. (2006) American Marketing Winter Educators' Conference.

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2006

Consumer Research Academy Workshop Series (CRAWS)

O'Loughlin, D. and Szmigin, I.T. (2006) Consumer Research Academy Workshop Series (CRAWS).

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2006

European Marketing Academy Conference

Loonam, M. and O'Loughlin, D. (2006) European Marketing Academy Conference .

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2006

Irish Academy of Management

O'Loughlin, D. and O'Brien, R. (2006) Irish Academy of Management.

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2005

1st International Brand Colloquium

Szmigin, I.T., Carrigan, M. and O'Loughlin, D. (2005) 1st International Brand Colloquium.

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2004

International Colloquium in Relationship Marketing, Hamillton, NZ

O'Loughlin, D and Szmigin, I.T. (2004) International Colloquium in Relationship Marketing, Hamillton, NZ.

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2004

ANZMAC, Wellington, NZ

O'Loughlin, D. and Szmigin, I.T. (2004) ANZMAC, Wellington, NZ.

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2004

Customer Research Academy Workshop (CRAWS)

O'Loughlin, D. and Szmigin, I.T. (2004) Customer Research Academy Workshop (CRAWS).

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2004

European Marketing Association Conference

O'Loughlin, D. and Szmigin, I.T. (2004) European Marketing Association Conference.

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2004

Irish Academy of Management

Loonan, M. and O'Loughiln, D. (2004) Irish Academy of Management.

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2003

Academy of Marketing conference

O'Loughlin, D. , Szmigin, I.T. and Turnbull, P.W. (2003) Academy of Marketing conference.

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2003

Irish Academy of Management

Quain, G. and O'Loughlin, D. (2003) Irish Academy of Management .

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2003

International Colloquium in Relationship Marketing

O'Loughlin, D. and Szmigin, I.T. (2003) International Colloquium in Relationship Marketing.

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2002

Academy of Marketing

O'Loughiln, D (2002) Academy of Marketing.

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2002

Academy of Marketing Services Worksho[

O'Loughlin, D., Szmigin, I.T. and Turnbull, P.W. (2002) Academy of Marketing Services Worksho[.

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2001

European Marketing Association Academy

O'Loughlin. D. (2001) European Marketing Association Academy.

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2001

European Marketing Academy Conference

Clancy, D. and O'Loughlin, D. (2001) European Marketing Academy Conference.

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2001

Academy of Marketing

O'Loughiln, D. (2001) Academy of Marketing.

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2001

EIASM 1st International Workshop on Management and Innovation of Services

O'Loughlin, D. (2001) EIASM 1st International Workshop on Management and Innovation of Services.

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2000

Academy of Marketing Doctoral Colloquium

O'Loughlin, D. (2000) Academy of Marketing Doctoral Colloquium .

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2000

European Marketing Association Conference Doctoral Colloquium

O'Loughlin, D (2000) European Marketing Association Conference Doctoral Colloquium .

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Conference Contributions

2015

Academy of Marketing Conference 2015

O'Malley L., Patterson, M., Lynch, L., Carroll, C., Lichrou, M., Ryan, A., Fahy, J. O'Loughlin, D., O'Connell, B. (2015) Academy of Marketing Conference 2015.

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Published Reports

2006

An Exploratory Study Into Credit Consumption and Debt Accumulation Among Low Income Consumers

O'Loughiln, D. (2006) An Exploratory Study Into Credit Consumption and Debt Accumulation Among Low Income Consumers. Dublin : Combat Poverty

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Editorials

This author has not written any publications of this type yet.

Book Reviews

2005

A Review of Managing Marketing in the 21st Century - Unpublished book review for John Wiley Publishers

O'Loughlin, D (2005) A Review of Managing Marketing in the 21st Century - Unpublished book review for John Wiley Publishers .

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2001

Review of the Masterbrand Mandate, The Marketing Review, Vol. 1, pp. 401-403

O'Loughlin, D. (2001) Review of the Masterbrand Mandate, The Marketing Review, Vol. 1, pp. 401-403. The Marketing Review :401-403

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2001

A Review of International Marketing: An Asian Pacific Perspective - Unpublished academic book review for Prentice Hall

O'Loughlin, D (2001) A Review of International Marketing: An Asian Pacific Perspective - Unpublished academic book review for Prentice Hall.

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Other Publications

2017

Fostering a Culture of Critical Reflection in Small Group Teaching - Conversations in the Consortium 5 Minute Teaching Tips Series 2017-2018

O'Loughlin, D (2017) Fostering a Culture of Critical Reflection in Small Group Teaching - Conversations in the Consortium 5 Minute Teaching Tips Series 2017-2018. Limerick Institute of Technology : Conversations in the Consortium 5 Minute Teaching Tips Series 2017-2018

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2015

Live Projects as an Experiential Learning and Assessment Tool - Conversations in the Consortium Series 2014-2015

O'Loughlin, D (2015) Live Projects as an Experiential Learning and Assessment Tool - Conversations in the Consortium Series 2014-2015.

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2015

An Exploration of the Nature of Ireland as Tourism Brand Destination - Athens University of Economics and Business

O'Loughlin, D (2015) An Exploration of the Nature of Ireland as Tourism Brand Destination - Athens University of Economics and Business.

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2015

Contemporary Relationship and Loyalty Issues in Services - Athens University of Economics and Business

Deirdre O'Loughlin (2015) Contemporary Relationship and Loyalty Issues in Services - Athens University of Economics and Business.

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2013

The Importance of Relationships in Services: An Irish Retail Banking Perspective - Athens University of Economics and Business, Greece

O'Loughlin, D. (2013) The Importance of Relationships in Services: An Irish Retail Banking Perspective - Athens University of Economics and Business, Greece.

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2013

Tourism Brand Destination Images: Ireland as a Case Study - Athens University of Economics and Business, Greece

O'Loughlin, D. (2013) Tourism Brand Destination Images: Ireland as a Case Study - Athens University of Economics and Business, Greece.

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2012

Maximising Return on Investment from your PhD -Invited seminar to Birminghan Business School PhD Research Seminar Series

O'Loughlin, D. (2012) Maximising Return on Investment from your PhD -Invited seminar to Birminghan Business School PhD Research Seminar Series .

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2012

Publishing from your PhD -Seminar to Kemmy Business School PhD Research Seminar Series

O'Loughlin, D. (2012) Publishing from your PhD -Seminar to Kemmy Business School PhD Research Seminar Series .

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2011

Evolving Customer Relationships in Banking - Invited Lecture to Limerick Insitute of Technology MSc in Marketing students

O'Loughlin, D. (2011) Evolving Customer Relationships in Banking - Invited Lecture to Limerick Insitute of Technology MSc in Marketing students.

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2011

Bringing Learning to Life: Live Projects as a Pedagogical Tool - Seminar to UL Centre for Teaching and Learning Conversations in the Consortium Series

O'Loughlin, D. (2011) Bringing Learning to Life: Live Projects as a Pedagogical Tool - Seminar to UL Centre for Teaching and Learning Conversations in the Consortium Series.

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2010

Maximising the Publication Output from your PhD - Seminar to Kemmy Business School PhD Research Seminar Series

O'Loughlin, D. (2010) Maximising the Publication Output from your PhD - Seminar to Kemmy Business School PhD Research Seminar Series .

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2010

Live Projects as Assessment Tools - Seminar to Department of Management and Marketing Teaching and Learning Forum

O'Loughlin, D (2010) Live Projects as Assessment Tools - Seminar to Department of Management and Marketing Teaching and Learning Forum .

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2009

PhD and Publishing - A Successful Research Strategy - Inivited seminar to Birmingham Business School, PhD Research Seminar Series

O'Loughlin, D. (2009) PhD and Publishing - A Successful Research Strategy - Inivited seminar to Birmingham Business School, PhD Research Seminar Series .

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2009

Maximising your ROI: Publishing from your Thesis- Seminar to Kemmy Business School Postgraduate Lecture Series in Research Methods

O'Loughlin, D. (2009) Maximising your ROI: Publishing from your Thesis- Seminar to Kemmy Business School Postgraduate Lecture Series in Research Methods .

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2009

"Active Learning in the Classroom, Use of Integrative Techniques for Medium Sized Classes" - Seminar as part of UL Centre for Teaching and Learning Teaching on the Go series

O'Loughlin, D. (2009) "Active Learning in the Classroom, Use of Integrative Techniques for Medium Sized Classes" - Seminar as part of UL Centre for Teaching and Learning Teaching on the Go series .

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2008

Publishing from your PhD - Invited to seminar to Kemmy Business School PhD Research Seminar Series

O'Loughlin, D. (2008) Publishing from your PhD - Invited to seminar to Kemmy Business School PhD Research Seminar Series.

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2008

PhD and Publishing: A Successful Research Strategy - Seminar to PhD students at Birmingham Business School, University of Birmingham

O'Loughlin, D. (2008) PhD and Publishing: A Successful Research Strategy - Seminar to PhD students at Birmingham Business School, University of Birmingham .

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2007

Collaborative Peer Observation in Irish Academia - Seminar to Limerick Institute of Technology, 2007 Staff Apprenticeship Workshop, 20th September, 2007

Carroll, C; O'Loughlin, D (2007) Collaborative Peer Observation in Irish Academia - Seminar to Limerick Institute of Technology, 2007 Staff Apprenticeship Workshop, 20th September, 2007 .

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2007

An Exploratory Study of Credit Consumption and Debt Among Low Income Groups: Emerging Consumer Perspectives - Presentation at Issues in Financial Exclusion and Over-Indebtedness in Ireland, Current and Recent Research, UCC

O'Loughlin, D (2007) An Exploratory Study of Credit Consumption and Debt Among Low Income Groups: Emerging Consumer Perspectives - Presentation at Issues in Financial Exclusion and Over-Indebtedness in Ireland, Current and Recent Research, UCC .

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2007

Credit Consumption and Debt Accumulation among Low-Income Consumers - Keynote Speaker at University of College Cork Summer School

O'Loughlin, D (2007) Credit Consumption and Debt Accumulation among Low-Income Consumers - Keynote Speaker at University of College Cork Summer School .

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2007

Investigating the Credit Consumption Environment, Views from the UK and Ireland - Birmingham Business School Research Seminar Series, University of Birmingham

O'Loughlin, D; Szmigin, I (2007) Investigating the Credit Consumption Environment, Views from the UK and Ireland - Birmingham Business School Research Seminar Series, University of Birmingham .

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2006

Branding-based Challenges: A Financial Services Perspective - Keynote presentation to Marketing students, Hanken, Swedish School of Economics, Research Seminar Series

O'Loughlin, D (2006) Branding-based Challenges: A Financial Services Perspective - Keynote presentation to Marketing students, Hanken, Swedish School of Economics, Research Seminar Series .

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2006

Exploring Credit Consumption and Debt Accumulation Among Low Income Consumers, Key Consequences and Intervention Strategies -Keynote presentation and discussant at Combat Poverty Research Seminar Seri....

O'Loughlin, D (2006) Exploring Credit Consumption and Debt Accumulation Among Low Income Consumers, Key Consequences and Intervention Strategies -Keynote presentation and discussant at Combat Poverty Research Seminar Seri.....

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2006

From Riches to Debt, My Research Journey - Keynote presentation and discussant to faculty and PhD students,Hanken, Swedish School of Economics, Research Seminar Series

O'Loughlin, D (2006) From Riches to Debt, My Research Journey - Keynote presentation and discussant to faculty and PhD students,Hanken, Swedish School of Economics, Research Seminar Series .

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2005

An Introduction on the use NVivo as a Qualitative Research Analysis Tool - Invited to give a presentation as part of the UL Spring Lecture Series to research MBS and PhD students

O'Loughlin, D (2005) An Introduction on the use NVivo as a Qualitative Research Analysis Tool - Invited to give a presentation as part of the UL Spring Lecture Series to research MBS and PhD students .

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2005

A Review of Managing Marketing in the 21st Century - Unpublished book review for John Wiley Publishers

O'Loughlin, D (2005) A Review of Managing Marketing in the 21st Century - Unpublished book review for John Wiley Publishers .

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2005

Active Learning - An Interactive Approach to Student Learning - Invited to present on Department of Management and Marketing Quality Review Off-Campus Seminar

O'Loughlin, D (2005) Active Learning - An Interactive Approach to Student Learning - Invited to present on Department of Management and Marketing Quality Review Off-Campus Seminar .

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2005

Preparing a Teaching Portfolio - Invited to present to the University of Limerick Centre for Teaching and Learning Induction of New Faculty Workshop

O'Loughlin, D (2005) Preparing a Teaching Portfolio - Invited to present to the University of Limerick Centre for Teaching and Learning Induction of New Faculty Workshop .

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2004

An Introduction on the use NVivo as a Qualitative Research Analysis Tool - Invited to present on University of Limerick Centre for Teaching and Learning Induction of New Faculty Workshop

O'Loughlin, D (2004) An Introduction on the use NVivo as a Qualitative Research Analysis Tool - Invited to present on University of Limerick Centre for Teaching and Learning Induction of New Faculty Workshop .

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2004

Internal and External Accountability of Irish Financial Services Suppliers -Invited to give a research presentation at Michael Smurfit Graduate School of Business, UCD

O'Loughlin, D (2004) Internal and External Accountability of Irish Financial Services Suppliers -Invited to give a research presentation at Michael Smurfit Graduate School of Business, UCD .

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2004

Customer Relationships and Applicability of Relationship Marketing in Retail Financial Services - Invited to present on Manchester School of Management, UMIST, CRA Research Seminar Series

O'Loughlin, D (2004) Customer Relationships and Applicability of Relationship Marketing in Retail Financial Services - Invited to present on Manchester School of Management, UMIST, CRA Research Seminar Series .

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2004

An Analysis of Customer Relationship Typologies and the Nature of Loyalty in Irish Retail Financial Services - Invited to present on DCU Business School Research Seminar Series -

O'Loughlin, D (2004) An Analysis of Customer Relationship Typologies and the Nature of Loyalty in Irish Retail Financial Services - Invited to present on DCU Business School Research Seminar Series - .

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2002

Economic and Socio-Cultural Perspectives- The EU and Beyond - Invitied to present at Marketing Institute of Ireland Seminar

O'Loughlin, D (2002) Economic and Socio-Cultural Perspectives- The EU and Beyond - Invitied to present at Marketing Institute of Ireland Seminar.

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2001

A Review of International Marketing: An Asian Pacific Perspective - Unpublished academic book review for Prentice Hall

O'Loughlin, D (2001) A Review of International Marketing: An Asian Pacific Perspective - Unpublished academic book review for Prentice Hall.

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2001

Review of the Masterbrand Mandate, The Marketing Review, Vol. 1, pp. 401-403

O'Loughlin, D. (2001) Review of the Masterbrand Mandate, The Marketing Review, Vol. 1, pp. 401-403. The Marketing Review :401-403

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2000

The Role of Consumer Brand Relationships in the Creation of Brand Equity in Financial Services -Invited to present at Department of Management and Marketing Research Seminar Series

O'Loughlin, D (2000) The Role of Consumer Brand Relationships in the Creation of Brand Equity in Financial Services -Invited to present at Department of Management and Marketing Research Seminar Series .

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