Biography
Deirdre O'Loughlin, BA, MBS, PhD, MII Grad is Assistant Dean, Research and Senior Lecturer in Marketing at the Kemmy Business School in the University of Limerick. She held a number of positions in industry before she joined academic where she lectured at Dublin City University and University College Cork before joining UL. She has over 25 years experience in academia as a researcher and educator.
As Assistant Dean Research in the KBS she is responsible for leading the research strategy of the school. She is also Chair of the KBS Research Committee and sits on several university committees including Academic Council and Graduate Research Working Group. She was strategic lead for Research on the recent EQUIS accreditation application by the KBS, securing 3 years accreditation in December 2021.
She has held a number of administrative roles at UL including Programme Director, BBS and BBS & Languages and has served on several university and school level committees including UL Marketing Committee, UL Academic Council, BBS Course Board (Chair) and Student Status Committee. She successfully chaired the Department of Management and Marketing Quality Review Committee in 2012 and led the Review of the BBS in 2014-2015. She was member and subsequently Chair of the KBS Research Ethics Committee from 2017-2019. She was also Academic Mentor for the Department of Management and Marketing 2018-2020.
She is a graduate member of the Marketing Institute of Ireland (MII Grad.) and actively involved with marketing practitioners and industry networks. She is a member of the Board of Directors of the Cliffs of Moher Visitor Experience.
Research Interests
Credit and Debt Consumption.
Financial Insecurity and Consumer Responses to Austerity and other Crises.
Service Research and Financial Services. Value co creation in Health Services including Family Caring.
Sustainability, Social Marketing and Policy, CSR and Ethics.
Branding and Digital Marketing.
Relationship Marketing.
Her research critically explores the intersection between marketing, consumption, vulnerability and social/public policy within a number of key contexts including debt and austerity research, family caring, and co-creation in health and financial services. Her research has high impact in a number of key domains specifically in exposing the effects of austerity, credit and debt consumption, highlighting marketing and consumer responsibility, and identifying the social and public policy implications.
She has published in a broad range of highly ranked international peer reviewed journals including Journal of Service Research, Journal of Business Research, European Journal of Marketing, Sociology, Social Policy and Administration, The Services Industries Journal, Journal of Marketing Management, Journal of Strategic Marketing, Journal of Consumer Marketing, Irish Marketing Review, the Australasia Journal of Marketing, Studies in Higher Education, and Innovations in Education and Training International.
She has presented at many Irish, UK, European and International conferences including the Academy of Marketing, Macromarketing, European Marketing Association Conference (EMAC), Australasia New Zealand Marketing Association Conference (ANZMAC), American Marketing Association Winter Educators conference and the Advances in Consumer Research (ACR) conference, USA.
Deirdre has successfully secured several research grants through the UL/University of Massachusetts funding programme, Combat Poverty Agency Ireland and university seed-funding initiatives. She also secured HEA/ UL funding to conduct collaborative research on peer observation of teaching processes and best practice. She acts as reviewer for a wide range of marketing journals and conferences and is the Associate Editor of the International Journal of Bank Marketing.
Teaching Interests
She is fully committed to teaching and learning and is a multiple award winner. She has been nominated several times for the UL Centre for Teaching and Learning excellence award (2004, 2005 and 2020) and was awarded UL Excellence in Teaching (large groups) in 2005. She was also shortlisted for the Shannon Region Teaching Excellence Award in 2011 and 2012. In 2020, she was the KBS recipient of the CTL Individual Teaching Excellence Award and shortlisted for the UL Individual Teaching Excellence Award. She completed the H. Dip in International Teaching Programme (ITP) at the Swedish School of Economics in 2005 and continues to engage in professional development of her teaching. She has led seminars on teaching best practice and innovations at many pedagogical conferences and workshops.
She was awarded a Senior Honorary Research Fellowship at the University of Birmingham, UK (2008-15) where she continues to engage in research and teaching activities. She has participated in the Erasmus Teaching Mobility Programme and completed teaching exchanges with the Athens University of Economics and Business, Greece in 2013 and 2015. She has been a visiting lecturer at Hanken School of Economics, Finland, and will present at an international PhD Workshop at EM Strasbourg in June 2022.
Modules:
Marketing and Society and Ethics(MSc in Marketing Consumption and Society)
Tourism Services Marketing (MA in International Tourism)
International Marketing (MSc in International Management and Global Business)
Strategic Brand Management(Bachelor of Business Studies, BA in International Business, BA in Applied Languages)
Professional Activities
Committee
- 2021 UL Sustainable Working Group,
- 2021 Academic Council ,
- 2020 UL Talent & Career Development Committee,
- 2019 KBS Research Committee,
- 2019 UL Postgraduate Research Committee,
- 2019 UL Graduate Research Working Group,
- 2017 KBS Research Ethics Committee,
- 2014 BBS Review Committee,
- 2011 Department of Management and Marketing Quality Review Committee,
- 2008 UL Academic Council ,
- 2008 EPAS Committee,
- 2007 UL Marketing Committee,
- 2005 EQUIS Committee,
- 2004 Research Committee,
- 2004 BBS Course Board,
Award
- 2020 - KBS Individual Teaching Excellence Award
- 2012 - Shortlisted for Shannon Consortium Regional Teaching Award
- 2011 - Shortlisted for Shannon Consortium Regional Teaching Award
- 2008 - Honorary Senior Research Felllow
- 2005 - UL Teaching Excellence Award
- 2004 - Shortlised for Teaching Excellence Award
Education
- 2005 Swedish School of Economics - H.Dip in International Teaching Practicce
- 2003 University of Birmingham - Ph.D.
- 1995 UCD Michael Smurfit Graduate Business School - MBS
- 1994 Dublin City University - BA
Association
- Member, Association for Consumer Research (ACR)
- MII Graduate Member, Marketing Institute of Ireland
- Member of Board of Directors, Cliffs of Moher Visitor Experience
- Member, EIASM - EMAC
Language
- German
- French
Research Collaborators
- Belem Barbosa - International Collaboration Type - Universidade de Aveiro -Portugal
- Isabelle Szmigin - International Collaboration Type - University of Birmingham -England
- Kalipso Karantinou - International Collaboration Type - Athens University of Economics & Business -Greece
- Kalipso Karantinou - Visiting Professor/Lecturer - Athens University of Economics & Business -Greece
- Maria Eugenia Fernandez- Moya - International Collaboration Type - CESUGA -Spain
- Morven Mc Eachern - International Collaboration Type - University of Huddersfield -England
- Werner Kunz - Joint Publication - University of Massachusetts Boston -USA
- Carol Kelleher - Joint Publication - University College Cork
- Johanna Gummerus - International Collaboration Type - Hanken School of Economics -Finland
Publications
Book Chapters
Theorising Resilience in Times of Austerity
O'Loughlin, D.M., McEachern, M., Szmigin, I. T., Karantinou, K., Barbosa, B., Lamprinakos, G. and Fernández-Moya, M.E.
(2022)
Theorising Resilience in Times of Austerity
In Researching Poverty and Austerity: Theoretical Approaches, Methodologies and Policy Applications;
London :
Routledge
Normalising Sustainable Consumption in an Age of Austerity
O'Loughlin and McEarchern, M. (2022)
(2022)
Normalising Sustainable Consumption in an Age of Austerity
In Research Handbook on Ethical Consumption: Contemporary Research in Responsible and Sustainable Consumer Behaviour;
London :
Edward Elgar Publishing
The Case for Altruism in eWOM Motivations
Killian, M., Fahy, J. and O'Loughlin, D.
(2016)
The Case for Altruism in eWOM Motivations
In Making a Difference Through Marketing: A Quest for Diiverse Perspectives;
Adelaide :
Springer
Live Projects: Bringing Learning to Life for Contemporary Marketing Students
O'Loughiln, D.
(2013)
Live Projects: Bringing Learning to Life for Contemporary Marketing Students
In Innovative Business School Teaching: Engaging the Millenium Generation;
London :
Routledge
Managing Customer Relationships in Irish Retail Banking
O'Loughlin, D.
(2010)
Managing Customer Relationships in Irish Retail Banking
In Marketing Financial Services;
London :
Palgrave MacMillan
Edited Books
Researching Poverty and Austerity: Theoretical Approaches, Methodologies and Policy Applications
(2022)
Researching Poverty and Austerity: Theoretical Approaches, Methodologies and Policy Applications
Moraes. C, McEachern, M/ and O'Loughlin, D.(Ed.)
London :
Routledge
Peer Reviewed Journals
Shifting Sands: Actor Role and Identity Reconfigurations in Service Systems
Gummerus, J., O'Loughlin, D., Kelleher, C. and Penalosa, L.
(2021)
Shifting Sands: Actor Role and Identity Reconfigurations in Service Systems
In Journal Of Business Research;
DOI: https://doi.org/10.1016/j.jbusres.2021.08.001
Keep Calm and Carry On: European Consumers and the Development of Persistent Resilience in the Face of Austerity
Szmigin, I.T., O'Loughlin, D. M., McEachern, M., Karantinou, K., Barbosa, B., Lamprinakos, G. and Fernández-Moya, E.M.
(2020)
Keep Calm and Carry On: European Consumers and the Development of Persistent Resilience in the Face of Austerity
In European Journal Of Marketing;
DOI: https://doi.org/10.1108/EJM-04-2018-0253
[ULIR]
Shifting Arrays of a Kaleidoscope: The Orchestration of Relational Value Cocreation in Service Systems
Kelleher C.;O'Loughlin D.;Gummerus J.;Peñaloza L.
(2020)
Shifting Arrays of a Kaleidoscope: The Orchestration of Relational Value Cocreation in Service Systems
In Journal of Service Research;
DOI: 10.1177/1094670519882495
European Consumers and their Persistent Resilience in the Face of Austerity
O'Loughlin, D, Szmigin, I., McEachern, M., Karantinou, K., Barbosa, B. and Fernandez-Moya. M. E, Lamprinakos, G
(2017)
European Consumers and their Persistent Resilience in the Face of Austerity
In Advances In Consumer Research;
Eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN :
Man Thou Art Dust: Rites of Passage in Austere Times
O'Loughlin, D, Szmigin, I., McEachern, M., Barbosa, B., Karantinou, K., Fernadez-Moya, M.E.
(2017)
Man Thou Art Dust: Rites of Passage in Austere Times
In Sociology;
DOI: 10.1177/0038038516633037
[ULIR]
Navigating Symbolic Pollution through Symbolic Boundary Work Shaping A Sense of Home and Family in Family Assemblages
Kelleher, C. and O'Loughlin, D
(2017)
Navigating Symbolic Pollution through Symbolic Boundary Work Shaping A Sense of Home and Family in Family Assemblages
In Advances In Consumer Research;
eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN :
Austere Times: Male Experiences of Liminal Vulnerability
O'Loughlin, D.M., Szmigin, I.T., McEachern, M.G., Karantinou, K. Barbosa, B. and Fernández-Moya, M
(2015)
Austere Times: Male Experiences of Liminal Vulnerability
In Advances In Consumer Research;
Editors. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research :
The rhetoric and reality of research reputation: "fur coat and no knickers"
O'Loughlin, D., MacPhail, A. & Msetfi, R.
(2015)
The rhetoric and reality of research reputation: "fur coat and no knickers"
In Studies In Higher Education;
DOI: 10.1080/03075079.2013.842224
[ULIR]
Peer observation of teaching: enhancing academic engagement for new participants
Carroll, C.;O'Loughlin, D.;
(2014)
Peer observation of teaching: enhancing academic engagement for new participants
In Innovations In Education And Teaching International;
DOI: 10.1080/14703297.2013.778067
Peer Observation of Teaching: Enhancing Academic Engagement for New Participants
Carroll., C. and O'Loughlin D.
(2014)
Peer Observation of Teaching: Enhancing Academic Engagement for New Participants
In Innovations In Education And Teaching International;
DOI: 10.1080/14703297.2013.778067
A qualitative study of Irish postgraduate students' alcohol consumption
Hogan, G, and O'Loughlin, D
(2014)
A qualitative study of Irish postgraduate students' alcohol consumption
In Journal of Substance Use;
DOI: 10.3109/14659891.2013.827246
Capability and Responsibility in Consumer Credit Markets: Towards a Social Policy Agenda for Students and Beyond
Szmigin, I.T. and O'Loughlin, D.
(2010)
Capability and Responsibility in Consumer Credit Markets: Towards a Social Policy Agenda for Students and Beyond
In Social Policy & Administration;
Exposing the Credogenic Environment: Where does Responsibility Lie?
Szmigin, I.T. and O'Loughlin, D.
(2009)
Exposing the Credogenic Environment: Where does Responsibility Lie?
In Advances In Consumer Research;
An Observation Analysis of E-Services Quality in Online Banking
Loonam, M. and O'Loughlin, D.
(2008)
An Observation Analysis of E-Services Quality in Online Banking
In Journal Of Financial Services Marketing;
Exploring e-service quality: A study of Irish online banking
Loonam M., O'Loughlin D.
(2008)
Exploring e-service quality: A study of Irish online banking
In Marketing Intelligence And Planning;
DOI: 10.1108/02634500810916708
The Challenge of Sustaining the Relationship Approach - Financial Supplier Perspectives
O'Loughlin, D. and Szmigin, I.T.
(2008)
The Challenge of Sustaining the Relationship Approach - Financial Supplier Perspectives
In Australasian Marketing Journal;
Emerging Perspectives On Credit And Debt Among Low Income Consumers
O'Loughlin, D; O'Brien, R
(2007)
Emerging Perspectives On Credit And Debt Among Low Income Consumers
In Irish Business Journal;
Services Branding, Revealing the Rhetoric in Financial Services
O'Loughlin, D; Szmigin, I
(2007)
Services Branding, Revealing the Rhetoric in Financial Services
In Service Industries Journal;
Exploring the Use of Dichotomy in Marketing: Celt versus Saxon Revisited
O'Loughlin, D; Szmigin, I
(2007)
Exploring the Use of Dichotomy in Marketing: Celt versus Saxon Revisited
In Irish Marketing Review;
Integrating Ethical Brands into our Consumption Lives
Szmigin, I.T., Carrigan, M. and O'Loughlin, D.
(2006)
Integrating Ethical Brands into our Consumption Lives
In Journal of Brand Management ;
Emerging Perpsectives on Customer Relationships and Loyalty in Irish Retail Financial Services, Journal of Marketing Management
O'Loughlin, D; Szmigin, I
(2006)
Emerging Perpsectives on Customer Relationships and Loyalty in Irish Retail Financial Services, Journal of Marketing Management
In Journal Of Consumer Behaviour;
"i'll always be in debt": Irish and UK student behaviour in a credit led environment
O'Loughlin D., Szmigin I.
(2006)
"i'll always be in debt": Irish and UK student behaviour in a credit led environment
In Journal Of Consumer Marketing;
DOI: 10.1108/07363760610701878
Customer Relationship Typologies and the Nature of Loyalty in Retail Financial Services
O'Loughlin, D; Szmigin, I
(2006)
Customer Relationship Typologies and the Nature of Loyalty in Retail Financial Services
In Journal Of Marketing Management;
External and internal accountability of financial services suppliers: Current paradoxes in managing expectations and experience
O'loughlin D.;Szmigin I.
(2005)
External and internal accountability of financial services suppliers: Current paradoxes in managing expectations and experience
In Journal Of Strategic Marketing;
DOI: 10.1080/09652540500083008
Customer perspectives on the role and importance of branding in Irish retail financial services
O'Loughlin D., Szmigin I.
(2005)
Customer perspectives on the role and importance of branding in Irish retail financial services
In International Journal Of Bank Marketing;
DOI: 10.1108/02652320510577348
External and Internal Accountability of Financial Services Providers: Current Perspectives on Managing Expectations and Experience
O'Loughlin, D; Szmigin, I
(2005)
External and Internal Accountability of Financial Services Providers: Current Perspectives on Managing Expectations and Experience
In Journal Of Strategic Marketing;
From relationships to experiences in retail financial services
O'Loughlin D.;Szmigin I.;Turnbull P.
(2004)
From relationships to experiences in retail financial services
In International Journal Of Bank Marketing;
DOI: 10.1108/02652320410567935
Branding and Relationships: Customer and Supplier Perspectives
O'Loughlin, D; Szmigin, I; Turnbull, PW
(2004)
Branding and Relationships: Customer and Supplier Perspectives
In Journal Of Financial Services Marketing;
Identifying the Energy Champion: A Consumer Behaviour Approach to Understanding the Home Energy Marketing in Ireland
Clancy, D; O'Loughlin, D
(2002)
Identifying the Energy Champion: A Consumer Behaviour Approach to Understanding the Home Energy Marketing in Ireland
In Journal Of Non-Profit And Voluntary Sector Marketing;
A Study of the Degree of Branding Standardisation practised by Irish Food and Drink Companies
O'Loughlin, D
(1999)
A Study of the Degree of Branding Standardisation practised by Irish Food and Drink Companies
In Irish Marketing Review;
Other Journals
Banking on Better Relationships
O'Loughlin, D
(2004)
Banking on Better Relationships
In Marketing Institute of Ireland Quarterly;
Conference Publications
7th Forum in Services
Gummerus, J., Kelleher, C. and O'Loughlin, D.
(2021)
7th Forum in Services
AMA Services Special Interest Group
O'Loughlin, D., Gummerus, J., and Kelleher, C.
(2020)
AMA Services Special Interest Group
Irish Academy of Management
Killian, M., Fahy, J. and O'Loughlin, D.
(2019)
Irish Academy of Management
16th International Research in Services Management Conference, QUIS
Kelleher, C. and O'Loughlin, D.
(2019)
16th International Research in Services Management Conference, QUIS
15th International Research in Services Management Conference
Kelleher, C. and O'Loughlin, D.
(2018)
15th International Research in Services Management Conference
Frontiers in Service Conference
Kelleher, C. and O'Loughlin, D
(2018)
Frontiers in Service Conference
13th European Sociological Association Conference
Kelleher, C., O' Loughlin, D. and Bantry White, E
(2017)
13th European Sociological Association Conference
Shannon Consortium Centre for Teaching and Learning Symposium
O'Loughlin, D.
(2017)
Shannon Consortium Centre for Teaching and Learning Symposium
University of Limerick
Recent Advances in Retailing and Consumer Science Conference
Killian, Michelle, Fahy, J. and O'Loughlin, D., Kunz, W.
(2017)
Recent Advances in Retailing and Consumer Science Conference
Vancouver
Frontiers in Service
Killian, Michelle, John Fahy, Deirdre O'Loughlin and Werner Kunz
(2016)
Frontiers in Service
Norway
Academy of Marketing
O'Loughlin, D., McEachern, M., Szmigin, I., Karantinuou K., Barbosa, B., Fernandez, E.,
(2015)
Academy of Marketing
Academy of Marketing
Loonam, M., Szmigin, I and O'Loughlin, D.
(2015)
Academy of Marketing
Advances in Consumer Research
O'Loughlin, D., McEachern, M., Szmigin, I., Karantinuou K., Barbosa, B., Fernandez, E.
(2015)
Advances in Consumer Research
Editors. Kristin Diehl and Carolyn Yoon, Duluth, MN(Ed.)
New Orleans
Academy of Marketing
Hogan, G., Lichrou, M. and O'Loughlin, D
(2015)
Academy of Marketing
Educational Innovation in Business and Economics Conference (EDiNEB)
O'Loughlin, D
(2014)
Educational Innovation in Business and Economics Conference (EDiNEB)
International Co-Operative Alliance Research Conference
Byrne, N., McCarthy, O., O'Loughlin, D. and Ward, M.
(2014)
International Co-Operative Alliance Research Conference
Croatia
Macromarketing
O'Loughlin, D., Barbosa, B., Fernandez, E., Karantinuou K., McEachern, M., Szmigin, I.
(2014)
Macromarketing
London
European Marketing Academy Conference
Hogan, G., Lichrou, M. and O'Loughlin, D.
(2013)
European Marketing Academy Conference
Academy of Marketing conference
Loonam, M., O'Loughlin, D. and Szmigin, I.T.
(2012)
Academy of Marketing conference
Academy of Marketing Science World Marketing Congress
Hogan, G., Lichrou, M. and O'Loughlin, D.
(2012)
Academy of Marketing Science World Marketing Congress
Academy of Marketing Science World Marketing Congress
O'Loughlin, D and Hogan, G.
(2012)
Academy of Marketing Science World Marketing Congress
World Social Marketing conference
O'Loughiln, D., Szmigin, I.T. and Frawley, T. (2011)
(2011)
World Social Marketing conference
NAIRTL National Academy Annual Conference on Higher Education
O'Loughiln, D.
(2011)
NAIRTL National Academy Annual Conference on Higher Education
Society for Marketing Advances
O'Loughlin, D. and Szmigin, I.T.
(2011)
Society for Marketing Advances
West Midlands Doctoral Colloquium, UK
Loonan, M., Szmigin, I.T. and O'Loughlin, D.
(2010)
West Midlands Doctoral Colloquium, UK
2nd Social Marketing Conference NUIG
O'Loughlin, D. and Szmigin, I.T.
(2010)
2nd Social Marketing Conference NUIG
European Marketing Academy Conference
Loonam, M and O'Loughiln, D.
(2009)
European Marketing Academy Conference
European Marketing Association Conference
O'Loughlin, D. and Szmigin, I.T.
(2008)
European Marketing Association Conference
Irish Academy of Management
O'Leary, E. and O'Loughlin, D.
(2008)
Irish Academy of Management
Irish Academy of Management
Carroll, C. and O'Loughlin, D.
(2008)
Irish Academy of Management
Advances in Consumer Research (ACR)
Szmigin, I.T. and O'Loughlin, D.
(2008)
Advances in Consumer Research (ACR)
EFER/G Forum Annual Conference
Carroll, C. and O'Loughlin, D.
(2007)
EFER/G Forum Annual Conference
2nd Annual Limerick Institute of Technology Research Seminar
O'Brien, R. and O'Loughiln, D.
(2007)
2nd Annual Limerick Institute of Technology Research Seminar
European Marketing Association Conference
Szmigin, I.T. and O'Loughlin, D.
(2007)
European Marketing Association Conference
Kemmy Business School Research Conference
O'Loughlin, D. and O'Brien, R.
(2007)
Kemmy Business School Research Conference
Academy of Marketing
O'Loughlin, D. and O'Brien, R.
(2007)
Academy of Marketing
European Marketing Academy Conference
Loonam, M. and O'Loughlin, D.
(2006)
European Marketing Academy Conference
Irish Academy of Management
O'Loughlin, D. and O'Brien, R.
(2006)
Irish Academy of Management
American Marketing Winter Educators' Conference
O'Loughiln, D. and Szmigin, I.T.
(2006)
American Marketing Winter Educators' Conference
Consumer Research Academy Workshop Series (CRAWS)
O'Loughlin, D. and Szmigin, I.T.
(2006)
Consumer Research Academy Workshop Series (CRAWS)
1st International Brand Colloquium
Szmigin, I.T., Carrigan, M. and O'Loughlin, D.
(2005)
1st International Brand Colloquium
International Colloquium in Relationship Marketing, Hamillton, NZ
O'Loughlin, D and Szmigin, I.T.
(2004)
International Colloquium in Relationship Marketing, Hamillton, NZ
ANZMAC, Wellington, NZ
O'Loughlin, D. and Szmigin, I.T.
(2004)
ANZMAC, Wellington, NZ
Customer Research Academy Workshop (CRAWS)
O'Loughlin, D. and Szmigin, I.T.
(2004)
Customer Research Academy Workshop (CRAWS)
European Marketing Association Conference
O'Loughlin, D. and Szmigin, I.T.
(2004)
European Marketing Association Conference
Irish Academy of Management
Loonan, M. and O'Loughiln, D.
(2004)
Irish Academy of Management
Academy of Marketing conference
O'Loughlin, D. , Szmigin, I.T. and Turnbull, P.W.
(2003)
Academy of Marketing conference
Irish Academy of Management
Quain, G. and O'Loughlin, D.
(2003)
Irish Academy of Management
International Colloquium in Relationship Marketing
O'Loughlin, D. and Szmigin, I.T.
(2003)
International Colloquium in Relationship Marketing
Academy of Marketing
O'Loughiln, D
(2002)
Academy of Marketing
Academy of Marketing Services Worksho[
O'Loughlin, D., Szmigin, I.T. and Turnbull, P.W.
(2002)
Academy of Marketing Services Worksho[
European Marketing Association Academy
O'Loughlin. D.
(2001)
European Marketing Association Academy
European Marketing Academy Conference
Clancy, D. and O'Loughlin, D.
(2001)
European Marketing Academy Conference
Academy of Marketing
O'Loughiln, D.
(2001)
Academy of Marketing
EIASM 1st International Workshop on Management and Innovation of Services
O'Loughlin, D.
(2001)
EIASM 1st International Workshop on Management and Innovation of Services
Academy of Marketing Doctoral Colloquium
O'Loughlin, D.
(2000)
Academy of Marketing Doctoral Colloquium
European Marketing Association Conference Doctoral Colloquium
O'Loughlin, D
(2000)
European Marketing Association Conference Doctoral Colloquium
Conference Contributions
Academy of Marketing Conference 2015
O'Malley L., Patterson, M., Lynch, L., Carroll, C., Lichrou, M., Ryan, A., Fahy, J. O'Loughlin, D., O'Connell, B.
(2015)
Academy of Marketing Conference 2015
Limerick, Ireland
Published Reports
An Exploratory Study Into Credit Consumption and Debt Accumulation Among Low Income Consumers
O'Loughiln, D.
(2006)
An Exploratory Study Into Credit Consumption and Debt Accumulation Among Low Income Consumers
Dublin :
Combat Poverty
Invited Lecturess
Fostering a Culture of Critical Reflection in Small Group Teaching - Conversations in the Consortium 5 Minute Teaching Tips Series 2017-2018
O'Loughlin, D
(2017)
Fostering a Culture of Critical Reflection in Small Group Teaching - Conversations in the Consortium 5 Minute Teaching Tips Series 2017-2018
Limerick Institute of Technology :
Conversations in the Consortium 5 Minute Teaching Tips Series 2017-2018
An Exploration of the Nature of Ireland as Tourism Brand Destination - Athens University of Economics and Business
O'Loughlin, D
(2015)
An Exploration of the Nature of Ireland as Tourism Brand Destination - Athens University of Economics and Business
Contemporary Relationship and Loyalty Issues in Services - Athens University of Economics and Business
Deirdre O'Loughlin
(2015)
Contemporary Relationship and Loyalty Issues in Services - Athens University of Economics and Business
The Importance of Relationships in Services: An Irish Retail Banking Perspective - Athens University of Economics and Business, Greece
O'Loughlin, D.
(2013)
The Importance of Relationships in Services: An Irish Retail Banking Perspective - Athens University of Economics and Business, Greece
Tourism Brand Destination Images: Ireland as a Case Study - Athens University of Economics and Business, Greece
O'Loughlin, D.
(2013)
Tourism Brand Destination Images: Ireland as a Case Study - Athens University of Economics and Business, Greece
Evolving Customer Relationships in Banking - Invited Lecture to Limerick Insitute of Technology MSc in Marketing students
O'Loughlin, D.
(2011)
Evolving Customer Relationships in Banking - Invited Lecture to Limerick Insitute of Technology MSc in Marketing students
An Exploratory Study of Credit Consumption and Debt Among Low Income Groups: Emerging Consumer Perspectives - Presentation at Issues in Financial Exclusion and Over-Indebtedness in Ireland, Current and Recent Research, UCC
O'Loughlin, D
(2007)
An Exploratory Study of Credit Consumption and Debt Among Low Income Groups: Emerging Consumer Perspectives - Presentation at Issues in Financial Exclusion and Over-Indebtedness in Ireland, Current and Recent Research, UCC
(Ed.)
Internal and External Accountability of Irish Financial Services Suppliers -Invited to give a research presentation at Michael Smurfit Graduate School of Business, UCD
O'Loughlin, D
(2004)
Internal and External Accountability of Irish Financial Services Suppliers -Invited to give a research presentation at Michael Smurfit Graduate School of Business, UCD
Invited Seminarss
Live Projects as an Experiential Learning and Assessment Tool - Conversations in the Consortium Series 2014-2015
O'Loughlin, D
(2015)
Live Projects as an Experiential Learning and Assessment Tool - Conversations in the Consortium Series 2014-2015
Maximising Return on Investment from your PhD -Invited seminar to Birminghan Business School PhD Research Seminar Series
O'Loughlin, D.
(2012)
Maximising Return on Investment from your PhD -Invited seminar to Birminghan Business School PhD Research Seminar Series
Publishing from your PhD -Seminar to Kemmy Business School PhD Research Seminar Series
O'Loughlin, D.
(2012)
Publishing from your PhD -Seminar to Kemmy Business School PhD Research Seminar Series
Bringing Learning to Life: Live Projects as a Pedagogical Tool - Seminar to UL Centre for Teaching and Learning Conversations in the Consortium Series
O'Loughlin, D.
(2011)
Bringing Learning to Life: Live Projects as a Pedagogical Tool - Seminar to UL Centre for Teaching and Learning Conversations in the Consortium Series
Live Projects as Assessment Tools - Seminar to Department of Management and Marketing Teaching and Learning Forum
O'Loughlin, D
(2010)
Live Projects as Assessment Tools - Seminar to Department of Management and Marketing Teaching and Learning Forum
Maximising the Publication Output from your PhD - Seminar to Kemmy Business School PhD Research Seminar Series
O'Loughlin, D.
(2010)
Maximising the Publication Output from your PhD - Seminar to Kemmy Business School PhD Research Seminar Series
"Active Learning in the Classroom, Use of Integrative Techniques for Medium Sized Classes" - Seminar as part of UL Centre for Teaching and Learning Teaching on the Go series
O'Loughlin, D.
(2009)
"Active Learning in the Classroom, Use of Integrative Techniques for Medium Sized Classes" - Seminar as part of UL Centre for Teaching and Learning Teaching on the Go series
PhD and Publishing - A Successful Research Strategy - Inivited seminar to Birmingham Business School, PhD Research Seminar Series
O'Loughlin, D.
(2009)
PhD and Publishing - A Successful Research Strategy - Inivited seminar to Birmingham Business School, PhD Research Seminar Series
Maximising your ROI: Publishing from your Thesis- Seminar to Kemmy Business School Postgraduate Lecture Series in Research Methods
O'Loughlin, D.
(2009)
Maximising your ROI: Publishing from your Thesis- Seminar to Kemmy Business School Postgraduate Lecture Series in Research Methods
Publishing from your PhD - Invited to seminar to Kemmy Business School PhD Research Seminar Series
O'Loughlin, D.
(2008)
Publishing from your PhD - Invited to seminar to Kemmy Business School PhD Research Seminar Series
PhD and Publishing: A Successful Research Strategy - Seminar to PhD students at Birmingham Business School, University of Birmingham
O'Loughlin, D.
(2008)
PhD and Publishing: A Successful Research Strategy - Seminar to PhD students at Birmingham Business School, University of Birmingham
Investigating the Credit Consumption Environment, Views from the UK and Ireland - Birmingham Business School Research Seminar Series, University of Birmingham
O'Loughlin, D; Szmigin, I
(2007)
Investigating the Credit Consumption Environment, Views from the UK and Ireland - Birmingham Business School Research Seminar Series, University of Birmingham
(Ed.)
Collaborative Peer Observation in Irish Academia - Seminar to Limerick Institute of Technology, 2007 Staff Apprenticeship Workshop, 20th September, 2007
Carroll, C; O'Loughlin, D
(2007)
Collaborative Peer Observation in Irish Academia - Seminar to Limerick Institute of Technology, 2007 Staff Apprenticeship Workshop, 20th September, 2007
(Ed.)
From Riches to Debt, My Research Journey - Keynote presentation and discussant to faculty and PhD students,Hanken, Swedish School of Economics, Research Seminar Series
O'Loughlin, D
(2006)
From Riches to Debt, My Research Journey - Keynote presentation and discussant to faculty and PhD students,Hanken, Swedish School of Economics, Research Seminar Series
Branding-based Challenges: A Financial Services Perspective - Keynote presentation to Marketing students, Hanken, Swedish School of Economics, Research Seminar Series
O'Loughlin, D
(2006)
Branding-based Challenges: A Financial Services Perspective - Keynote presentation to Marketing students, Hanken, Swedish School of Economics, Research Seminar Series
An Introduction on the use NVivo as a Qualitative Research Analysis Tool - Invited to give a presentation as part of the UL Spring Lecture Series to research MBS and PhD students
O'Loughlin, D
(2005)
An Introduction on the use NVivo as a Qualitative Research Analysis Tool - Invited to give a presentation as part of the UL Spring Lecture Series to research MBS and PhD students
Active Learning - An Interactive Approach to Student Learning - Invited to present on Department of Management and Marketing Quality Review Off-Campus Seminar
O'Loughlin, D
(2005)
Active Learning - An Interactive Approach to Student Learning - Invited to present on Department of Management and Marketing Quality Review Off-Campus Seminar
Preparing a Teaching Portfolio - Invited to present to the University of Limerick Centre for Teaching and Learning Induction of New Faculty Workshop
O'Loughlin, D
(2005)
Preparing a Teaching Portfolio - Invited to present to the University of Limerick Centre for Teaching and Learning Induction of New Faculty Workshop
An Introduction on the use NVivo as a Qualitative Research Analysis Tool - Invited to present on University of Limerick Centre for Teaching and Learning Induction of New Faculty Workshop
O'Loughlin, D
(2004)
An Introduction on the use NVivo as a Qualitative Research Analysis Tool - Invited to present on University of Limerick Centre for Teaching and Learning Induction of New Faculty Workshop
An Analysis of Customer Relationship Typologies and the Nature of Loyalty in Irish Retail Financial Services - Invited to present on DCU Business School Research Seminar Series -
O'Loughlin, D
(2004)
An Analysis of Customer Relationship Typologies and the Nature of Loyalty in Irish Retail Financial Services - Invited to present on DCU Business School Research Seminar Series -
Customer Relationships and Applicability of Relationship Marketing in Retail Financial Services - Invited to present on Manchester School of Management, UMIST, CRA Research Seminar Series
O'Loughlin, D
(2004)
Customer Relationships and Applicability of Relationship Marketing in Retail Financial Services - Invited to present on Manchester School of Management, UMIST, CRA Research Seminar Series
Economic and Socio-Cultural Perspectives- The EU and Beyond - Invitied to present at Marketing Institute of Ireland Seminar
O'Loughlin, D
(2002)
Economic and Socio-Cultural Perspectives- The EU and Beyond - Invitied to present at Marketing Institute of Ireland Seminar
The Role of Consumer Brand Relationships in the Creation of Brand Equity in Financial Services -Invited to present at Department of Management and Marketing Research Seminar Series
O'Loughlin, D
(2000)
The Role of Consumer Brand Relationships in the Creation of Brand Equity in Financial Services -Invited to present at Department of Management and Marketing Research Seminar Series
Key Note Speechs
Credit Consumption and Debt Accumulation among Low-Income Consumers - Keynote Speaker at University of College Cork Summer School
O'Loughlin, D
(2007)
Credit Consumption and Debt Accumulation among Low-Income Consumers - Keynote Speaker at University of College Cork Summer School
(Ed.)
Exploring Credit Consumption and Debt Accumulation Among Low Income Consumers, Key Consequences and Intervention Strategies -Keynote presentation and discussant at Combat Poverty Research Seminar Seri....
O'Loughlin, D
(2006)
Exploring Credit Consumption and Debt Accumulation Among Low Income Consumers, Key Consequences and Intervention Strategies -Keynote presentation and discussant at Combat Poverty Research Seminar Seri....
Book Reviews
A Review of Managing Marketing in the 21st Century - Unpublished book review for John Wiley Publishers
O'Loughlin, D
(2005)
A Review of Managing Marketing in the 21st Century - Unpublished book review for John Wiley Publishers
A Review of International Marketing: An Asian Pacific Perspective - Unpublished academic book review for Prentice Hall
O'Loughlin, D
(2001)
A Review of International Marketing: An Asian Pacific Perspective - Unpublished academic book review for Prentice Hall
Review of the Masterbrand Mandate, The Marketing Review, Vol. 1, pp. 401-403
O'Loughlin, D.
(2001)
Review of the Masterbrand Mandate, The Marketing Review, Vol. 1, pp. 401-403
In The Marketing Review;
