Skip to main content

Deirdre O'Loughlin

Biography

Deirdre O'Loughlin is Assistant Dean, Research and Senior Lecturer in Marketing at the Kemmy Business School in the University of Limerick. She held a number of positions in industry before she joined academic where she lectured at Dublin City University and University College Cork before joining UL. Her research interests lie in a broad range of areas including branding, services and relationship marketing and her PhD research focused on the sector of retail financial services. Her research focus has also expanded to include e-service quality, interactivity and e-relationship issues in addition to consumer behaviour and consumption issues including the effects of austerity, credit and debt consumption, marketing and consumer responsibility, social and public policy and ethics, and pedagogical issues. She has published in a broad range of international peer reviewed journals including Journal of Service Research, Sociology, Social Policy and Administration, The Services Industries Journal, Journal of Marketing Management, Journal of Strategic Marketing, Journal of Consumer Marketing, Irish Marketing Review, the Australasia Journal of Marketing, Studies in Higher Education, and Innovations in Education and Training International. She has presented at many Irish, UK, European and International conferences including the Academy of Marketing, Macromarketing, European Marketing Association Conference (EMAC), Australasia New Zealand Marketing Association Conference (ANZMAC), American Marketing Association Winter Educators conference and the Advances in Consumer Research (ACR) conference, USA.

Deirdre has successfully secured a number of research grants through the UL Faculty Seed-funding initiative and Combat Poverty Agency Ireland to explore credit and debt consumption among consumers including low income groups. She also secured HEA/ UL funding to conduct collaborative research on peer observation of teaching processes and best practice. She is fully committed to teaching and learning and completed the HDip in International Teaching Programme (ITP) at the Swedish School of Economics in 2005. She has twice been nominated for the UL Centre for Teaching and Learning excellence award (2004 and 2005) and won the award for Excellence in Teaching (large groups) in 2005. She was also shortlisted for the Shannon Region Teaching Excellence Award in 2011 and 2012. In 2020, she was the KBS recipient of the CTL Individual Teaching Excellence Award. She is a Senior Honorary Research Fellow at the University of Birmingham, UK where she is involved in several research and teaching activities. She has participated in the Erasmus Teaching Mobility Programme and completed teaching exchanges with the Athens University of Economics and Business, Greece in 2013 and 2015. She acts as reviewer for a wide range of marketing journals and conferences and is on the editorial board for the International Journal of Bank Marketing.

She has held a number of administrative roles at UL including Programme Director, BBS and BBS & Languages and has served on several university and school level committees including UL Marketing Committee, UL Academic Council, BBS Course Board (Chair) and Student Status Committee. She successfully chaired the Department of Management and Marketing Quality Review Committee in 2012 and led the Review of the BBS in 2014-2015. She was member and subsequently Chair of the KBS Research Ethics Committee from 2017-2019. She is currently Assistant Dean, Research and Chair of the KBS Research Committee. She also acts as Academic Mentor for the Department of Management and Marketing. She is a graduate member of the Marketing Institute of Ireland and actively involved with marketing practitioners and industry networks.

Research Interests

Consumer Behaviour, Social Marketing and Policy/ Ethics, Branding, Services Marketing, Relationship Marketing, Emarketing

Deirdre's research interests lie in a broad range of areas including branding, services and relationship marketing and her PhD research focused on the sector of retail financial services. Her research focus has also expanded to include e-service quality, e WOM, interactivity and e-relationship issues in addition to a range of contemporary consumer behaviour and consumption issues including the impact of austerity, credit and debt consumption, as well as marketing and consumer responsibility and social and public policy and ethics. She is also actively involved in pedagogical research.

She has published in a broad range of international peer reviewed journals including Journal of Service Research, Sociology, Social Policy and Administration, The Services Industries Journal, Journal of Marketing Management, Journal of Strategic Marketing, Journal of Consumer Marketing, Irish Marketing Review, the Australasia Journal of Marketing, Studies in Higher Education, and Innovations in Education and Training International. She has presented at many Irish, UK, European and International conferences including the Academy of Marketing, Macromarketing, European Marketing Association Conference (EMAC), Australasia New Zealand Marketing Association Conference (ANZMAC), American Marketing Association Winter Educators conference and the Advances in Consumer Research (ACR) conference, USA. She acts as reviewer for a wide range of marketing journals and conferences and is on the editorial board for the International Journal of Bank Marketing.


Deirdre has successfully secured a number of research grants through the UL Faculty Seed-funding initiative and Combat Poverty Agency Ireland to explore credit and debt consumption among consumers including low income groups. She also secured HEA/ UL funding to conduct collaborative research on peer observation of teaching processes and best practice.

Teaching Interests

Deirdre is fully committed to teaching and learning and completed the HDip in International Teaching Programme (ITP) at the Swedish School of Economics in 2005. She was nominated for the UL Centre for Teaching and Learning excellence award (2004 and 2005) and won the award for Excellence in Teaching (large groups) in 2005. She was also shortlisted for the Shannon Region Teaching Excellence Award in 2011 and 2012. In 2020, she was awarded CTL Individual Teaching Excellence Award Award at faculty level (KBS). She has held the position of Senior Honorary Research Fellow at the University of Birmingham, UK and has been involved in several research and teaching activities. She has participated in the Erasmus Teaching Mobility Programme and completed teaching exchanges with the Athens University of Economics and Business, Greece in 2013 and 2015.

Modules:

Marketing and Society and Ethics(MSc in Marketing Consumption and Society)

Tourism Services Marketing (MA in International Tourism)

International Marketing (MSc in International Management and Global Business)

Strategic Brand Management(Bachelor of Business Studies, BA in International Business, BA in Applied Languages)

Professional Activities

Committee

  • 2021 Academic Council ,
  • 2020 UL Talent & Career Development Committee,
  • 2019 KBS Research Committee,
  • 2019 UL Graduate Research Working Group,
  • 2019 UL Postgraduate Research Committee,
  • 2017 KBS Research Ethics Committee,
  • 2014 BBS Review Committee,
  • 2011 Department of Management and Marketing Quality Review Committee,
  • 2008 EPAS Committee,
  • 2008 UL Academic Council ,
  • 2007 UL Marketing Committee,
  • 2005 EQUIS Committee,
  • 2004 Research Committee,
  • 2004 BBS Course Board,

Award

  • 2020 - KBS Individual Teaching Excellence Award
  • 2012 - Shortlisted for Shannon Consortium Regional Teaching Award
  • 2011 - Shortlisted for Shannon Consortium Regional Teaching Award
  • 2005 - UL Teaching Excellence Award
  • 2004 - Shortlised for Teaching Excellence Award

Education

  • 2003 University of Birmingham -
  • 1995 University College Dublin - MBS
  • 1994 Dublin City University -

Association

  • Member, Association for Consumer Research (ACR)
  • Member, EIASM - EMAC
  • MII Graduate Member, Marketing Institute of Ireland

Language

  • French
  • German

Publications

Book Chapters

2016

The Case for Altruism in eWOM Motivations
Killian, M., Fahy, J. and O'Loughlin, D.
(2016) The Case for Altruism in eWOM Motivations
In Making a Difference Through Marketing: A Quest for Diiverse Perspectives; Adelaide : Springer pp. 129-142

2013

Live Projects: Bringing Learning to Life for Contemporary Marketing Students
O'Loughiln, D.
(2013) Live Projects: Bringing Learning to Life for Contemporary Marketing Students
In Innovative Business School Teaching: Engaging the Millenium Generation; London : Routledge

2010

Managing Customer Relationships in Irish Retail Banking
O'Loughlin, D.
(2010) Managing Customer Relationships in Irish Retail Banking
In Marketing Financial Services; London : Palgrave MacMillan

Peer Reviewed Journals

2021

Shifting Sands: Actor Role and Identity Reconfigurations in Service Systems
Gummerus, J., O'Loughlin, D., Kelleher, C. and Penalosa, L.
(2021) Shifting Sands: Actor Role and Identity Reconfigurations in Service Systems
In Journal Of Business Research; pp. 162-169
DOI: https://doi.org/10.1016/j.jbusres.2021.08.001

2020

Shifting Arrays of a Kaleidoscope: The Orchestration of Relational Value Cocreation in Service Systems
Kelleher C.;O'Loughlin D.;Gummerus J.;Peñaloza L.
(2020) Shifting Arrays of a Kaleidoscope: The Orchestration of Relational Value Cocreation in Service Systems
In Journal of Service Research; pp. 211-228
DOI: 10.1177/1094670519882495

2020

Keep Calm and Carry On: European Consumers and the Development of Persistent Resilience in the Face of Austerity
Szmigin, I.T., O'Loughlin, D. M., McEachern, M., Karantinou, K., Barbosa, B., Lamprinakos, G. and Fernández-Moya, E.M.
(2020) Keep Calm and Carry On: European Consumers and the Development of Persistent Resilience in the Face of Austerity
In European Journal Of Marketing; pp. 1883-1907
DOI: https://doi.org/10.1108/EJM-04-2018-0253
[ULIR]

2017

Man Thou Art Dust: Rites of Passage in Austere Times
O'Loughlin, D, Szmigin, I., McEachern, M., Barbosa, B., Karantinou, K., Fernadez-Moya, M.E.
(2017) Man Thou Art Dust: Rites of Passage in Austere Times
In Sociology; pp. 1050-1066
DOI: 10.1177/0038038516633037
[ULIR]

2017

Navigating Symbolic Pollution through Symbolic Boundary Work – Shaping A Sense of Home and Family in Family Assemblages
Kelleher, C. and O'Loughlin, D
(2017) Navigating Symbolic Pollution through Symbolic Boundary Work – Shaping A Sense of Home and Family in Family Assemblages
In Advances In Consumer Research; eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN :

2017

European Consumers and their Persistent Resilience in the Face of Austerity
O'Loughlin, D, Szmigin, I., McEachern, M., Karantinou, K., Barbosa, B. and Fernandez-Moya. M. E, Lamprinakos, G
(2017) European Consumers and their Persistent Resilience in the Face of Austerity
In Advances In Consumer Research; Eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN :

2015

Austere Times: Male Experiences of Liminal Vulnerability
O'Loughlin, D.M., Szmigin, I.T., McEachern, M.G., Karantinou, K. Barbosa, B. and Fernández-Moya, M
(2015) Austere Times: Male Experiences of Liminal Vulnerability
In Advances In Consumer Research; Editors. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research : pp. 633-634

2015

The rhetoric and reality of research reputation: "fur coat and no knickers"
O'Loughlin, D., MacPhail, A. & Msetfi, R.
(2015) The rhetoric and reality of research reputation: "fur coat and no knickers"
In Studies In Higher Education;
DOI: 10.1080/03075079.2013.842224
[ULIR]

2014

Peer observation of teaching: enhancing academic engagement for new participants
Carroll, C.;O'Loughlin, D.;
(2014) Peer observation of teaching: enhancing academic engagement for new participants
In Innovations In Education And Teaching International;
DOI: 10.1080/14703297.2013.778067

2014

Peer Observation of Teaching: Enhancing Academic Engagement for New Participants
Carroll., C. and O'Loughlin D.
(2014) Peer Observation of Teaching: Enhancing Academic Engagement for New Participants
In Innovations In Education And Teaching International; pp. 446-456
DOI: 10.1080/14703297.2013.778067

2014

A qualitative study of Irish postgraduate students' alcohol consumption
Hogan, G, and O'Loughlin, D
(2014) A qualitative study of Irish postgraduate students' alcohol consumption
In Journal of Substance Use; pp. 373-377
DOI: 10.3109/14659891.2013.827246

2010

Capability and Responsibility in Consumer Credit Markets: Towards a Social Policy Agenda for Students and Beyond
Szmigin, I.T. and O'Loughlin, D.
(2010) Capability and Responsibility in Consumer Credit Markets: Towards a Social Policy Agenda for Students and Beyond
In Social Policy & Administration; pp. 598-619

2009

Exposing the Credogenic Environment: Where does Responsibility Lie?
Szmigin, I.T. and O'Loughlin, D.
(2009) Exposing the Credogenic Environment: Where does Responsibility Lie?
In Advances In Consumer Research; pp. 509-514

2008

An Observation Analysis of E-Services Quality in Online Banking
Loonam, M. and O'Loughlin, D.
(2008) An Observation Analysis of E-Services Quality in Online Banking
In Journal Of Financial Services Marketing; pp. 164-178

2008

Exploring e-service quality: A study of Irish online banking
Loonam M., O'Loughlin D.
(2008) Exploring e-service quality: A study of Irish online banking
In Marketing Intelligence And Planning; pp. 759-780
DOI: 10.1108/02634500810916708

2008

The Challenge of Sustaining the Relationship Approach - Financial Supplier Perspectives
O'Loughlin, D. and Szmigin, I.T.
(2008) The Challenge of Sustaining the Relationship Approach - Financial Supplier Perspectives
In Australasian Marketing Journal; pp. 35-48

2007

Emerging Perspectives On Credit And Debt Among Low Income Consumers
O'Loughlin, D; O'Brien, R
(2007) Emerging Perspectives On Credit And Debt Among Low Income Consumers
In Irish Business Journal; pp. 4-15

2007

Services Branding, Revealing the Rhetoric in Financial Services
O'Loughlin, D; Szmigin, I
(2007) Services Branding, Revealing the Rhetoric in Financial Services
In Service Industries Journal; pp. 435-452

2007

Exploring the Use of Dichotomy in Marketing: Celt versus Saxon Revisited
O'Loughlin, D; Szmigin, I
(2007) Exploring the Use of Dichotomy in Marketing: Celt versus Saxon Revisited
In Irish Marketing Review; pp. 19-25

2006

Emerging Perpsectives on Customer Relationships and Loyalty in Irish Retail Financial Services, Journal of Marketing Management
O'Loughlin, D; Szmigin, I
(2006) Emerging Perpsectives on Customer Relationships and Loyalty in Irish Retail Financial Services, Journal of Marketing Management
In Journal Of Consumer Behaviour; pp. 117-129

2006

"i'll always be in debt": Irish and UK student behaviour in a credit led environment
O'Loughlin D., Szmigin I.
(2006) "i'll always be in debt": Irish and UK student behaviour in a credit led environment
In Journal Of Consumer Marketing; pp. 335-343
DOI: 10.1108/07363760610701878

2006

Customer Relationship Typologies and the Nature of Loyalty in Retail Financial Services
O'Loughlin, D; Szmigin, I
(2006) Customer Relationship Typologies and the Nature of Loyalty in Retail Financial Services
In Journal Of Marketing Management; pp. 276-293

2006

Integrating Ethical Brands into our Consumption Lives
Szmigin, I.T., Carrigan, M. and O'Loughlin, D.
(2006) Integrating Ethical Brands into our Consumption Lives
In Journal of Brand Management ; pp. 396-409

2005

Customer perspectives on the role and importance of branding in Irish retail financial services
O'Loughlin D., Szmigin I.
(2005) Customer perspectives on the role and importance of branding in Irish retail financial services
In International Journal Of Bank Marketing; pp. 8-27
DOI: 10.1108/02652320510577348

2005

External and Internal Accountability of Financial Services Providers: Current Perspectives on Managing Expectations and Experience
O'Loughlin, D; Szmigin, I
(2005) External and Internal Accountability of Financial Services Providers: Current Perspectives on Managing Expectations and Experience
In Journal Of Strategic Marketing; pp. 105-119

2005

External and internal accountability of financial services suppliers: Current paradoxes in managing expectations and experience
O'loughlin D.;Szmigin I.
(2005) External and internal accountability of financial services suppliers: Current paradoxes in managing expectations and experience
In Journal Of Strategic Marketing; pp. 133-147
DOI: 10.1080/09652540500083008

2004

Branding and Relationships: Customer and Supplier Perspectives
O'Loughlin, D; Szmigin, I; Turnbull, PW
(2004) Branding and Relationships: Customer and Supplier Perspectives
In Journal Of Financial Services Marketing; pp. 218-230

2004

From relationships to experiences in retail financial services
O'Loughlin D.;Szmigin I.;Turnbull P.
(2004) From relationships to experiences in retail financial services
In International Journal Of Bank Marketing; pp. 522-539
DOI: 10.1108/02652320410567935

2002

Identifying the Energy Champion: A Consumer Behaviour Approach to Understanding the Home Energy Marketing in Ireland
Clancy, D; O'Loughlin, D
(2002) Identifying the Energy Champion: A Consumer Behaviour Approach to Understanding the Home Energy Marketing in Ireland
In Journal Of Non-Profit And Voluntary Sector Marketing; pp. 258-270

1999

A Study of the Degree of Branding Standardisation practised by Irish Food and Drink Companies
O'Loughlin, D
(1999) A Study of the Degree of Branding Standardisation practised by Irish Food and Drink Companies
In Irish Marketing Review; pp. 46-54

Other Journals

2004

Banking on Better Relationships
O'Loughlin, D
(2004) Banking on Better Relationships
In Marketing Institute of Ireland Quarterly; pp. 5-8

Conference Publications

2021

7th Forum in Services
Gummerus, J., Kelleher, C. and O'Loughlin, D.
(2021) 7th Forum in Services

2020

AMA Services Special Interest Group
O'Loughlin, D., Gummerus, J., and Kelleher, C.
(2020) AMA Services Special Interest Group

2019

16th International Research in Services Management Conference, QUIS
Kelleher, C. and O'Loughlin, D.
(2019) 16th International Research in Services Management Conference, QUIS

2019

Irish Academy of Management
Killian, M., Fahy, J. and O'Loughlin, D.
(2019) Irish Academy of Management

2018

15th International Research in Services Management Conference
Kelleher, C. and O'Loughlin, D.
(2018) 15th International Research in Services Management Conference

2018

Frontiers in Service Conference
Kelleher, C. and O'Loughlin, D
(2018) Frontiers in Service Conference

2017

Shannon Consortium Centre for Teaching and Learning Symposium
O'Loughlin, D.
(2017) Shannon Consortium Centre for Teaching and Learning Symposium
University of Limerick

2017

Recent Advances in Retailing and Consumer Science Conference
Killian, Michelle, Fahy, J. and O'Loughlin, D., Kunz, W.
(2017) Recent Advances in Retailing and Consumer Science Conference
Vancouver

2017

13th European Sociological Association Conference
Kelleher, C., O' Loughlin, D. and Bantry White, E
(2017) 13th European Sociological Association Conference

2016

Frontiers in Service
Killian, Michelle, John Fahy, Deirdre O'Loughlin and Werner Kunz
(2016) Frontiers in Service
Norway

2015

Academy of Marketing
Loonam, M., Szmigin, I and O'Loughlin, D.
(2015) Academy of Marketing

2015

Advances in Consumer Research
O'Loughlin, D., McEachern, M., Szmigin, I., Karantinuou K., Barbosa, B., Fernandez, E.
(2015) Advances in Consumer Research
Editors. Kristin Diehl and Carolyn Yoon, Duluth, MN(Ed.) New Orleans

2015

Academy of Marketing
Hogan, G., Lichrou, M. and O'Loughlin, D
(2015) Academy of Marketing

2015

Academy of Marketing
O'Loughlin, D., McEachern, M., Szmigin, I., Karantinuou K., Barbosa, B., Fernandez, E.,
(2015) Academy of Marketing

2014

Educational Innovation in Business and Economics Conference (EDiNEB)
O'Loughlin, D
(2014) Educational Innovation in Business and Economics Conference (EDiNEB)
pp. 138-140

2014

International Co-Operative Alliance Research Conference
Byrne, N., McCarthy, O., O'Loughlin, D. and Ward, M.
(2014) International Co-Operative Alliance Research Conference
Croatia

2014

Macromarketing
O'Loughlin, D., Barbosa, B., Fernandez, E., Karantinuou K., McEachern, M., Szmigin, I.
(2014) Macromarketing
pp. 941-943 London

2013

European Marketing Academy Conference
Hogan, G., Lichrou, M. and O'Loughlin, D.
(2013) European Marketing Academy Conference

2012

Academy of Marketing conference
Loonam, M., O'Loughlin, D. and Szmigin, I.T.
(2012) Academy of Marketing conference

2012

Academy of Marketing Science World Marketing Congress
Hogan, G., Lichrou, M. and O'Loughlin, D.
(2012) Academy of Marketing Science World Marketing Congress

2012

Academy of Marketing Science World Marketing Congress
O'Loughlin, D and Hogan, G.
(2012) Academy of Marketing Science World Marketing Congress

2011

World Social Marketing conference
O'Loughiln, D., Szmigin, I.T. and Frawley, T. (2011)
(2011) World Social Marketing conference

2011

NAIRTL National Academy Annual Conference on Higher Education
O'Loughiln, D.
(2011) NAIRTL National Academy Annual Conference on Higher Education

2011

Society for Marketing Advances
O'Loughlin, D. and Szmigin, I.T.
(2011) Society for Marketing Advances

2010

West Midlands Doctoral Colloquium, UK
Loonan, M., Szmigin, I.T. and O'Loughlin, D.
(2010) West Midlands Doctoral Colloquium, UK

2010

2nd Social Marketing Conference NUIG
O'Loughlin, D. and Szmigin, I.T.
(2010) 2nd Social Marketing Conference NUIG

2009

European Marketing Academy Conference
Loonam, M and O'Loughiln, D.
(2009) European Marketing Academy Conference

2008

European Marketing Association Conference
O'Loughlin, D. and Szmigin, I.T.
(2008) European Marketing Association Conference

2008

Irish Academy of Management
O'Leary, E. and O'Loughlin, D.
(2008) Irish Academy of Management

2008

Irish Academy of Management
Carroll, C. and O'Loughlin, D.
(2008) Irish Academy of Management

2008

Advances in Consumer Research (ACR)
Szmigin, I.T. and O'Loughlin, D.
(2008) Advances in Consumer Research (ACR)

2007

Academy of Marketing
O'Loughlin, D. and O'Brien, R.
(2007) Academy of Marketing

2007

EFER/G Forum Annual Conference
Carroll, C. and O'Loughlin, D.
(2007) EFER/G Forum Annual Conference

2007

2nd Annual Limerick Institute of Technology Research Seminar
O'Brien, R. and O'Loughiln, D.
(2007) 2nd Annual Limerick Institute of Technology Research Seminar

2007

Kemmy Business School Research Conference
O'Loughlin, D. and O'Brien, R.
(2007) Kemmy Business School Research Conference

2007

European Marketing Association Conference
Szmigin, I.T. and O'Loughlin, D.
(2007) European Marketing Association Conference

2006

Irish Academy of Management
O'Loughlin, D. and O'Brien, R.
(2006) Irish Academy of Management

2006

American Marketing Winter Educators' Conference
O'Loughiln, D. and Szmigin, I.T.
(2006) American Marketing Winter Educators' Conference

2006

Consumer Research Academy Workshop Series (CRAWS)
O'Loughlin, D. and Szmigin, I.T.
(2006) Consumer Research Academy Workshop Series (CRAWS)

2006

European Marketing Academy Conference
Loonam, M. and O'Loughlin, D.
(2006) European Marketing Academy Conference

2005

1st International Brand Colloquium
Szmigin, I.T., Carrigan, M. and O'Loughlin, D.
(2005) 1st International Brand Colloquium

2004

ANZMAC, Wellington, NZ
O'Loughlin, D. and Szmigin, I.T.
(2004) ANZMAC, Wellington, NZ

2004

Customer Research Academy Workshop (CRAWS)
O'Loughlin, D. and Szmigin, I.T.
(2004) Customer Research Academy Workshop (CRAWS)

2004

European Marketing Association Conference
O'Loughlin, D. and Szmigin, I.T.
(2004) European Marketing Association Conference

2004

Irish Academy of Management
Loonan, M. and O'Loughiln, D.
(2004) Irish Academy of Management

2004

International Colloquium in Relationship Marketing, Hamillton, NZ
O'Loughlin, D and Szmigin, I.T.
(2004) International Colloquium in Relationship Marketing, Hamillton, NZ

2003

Irish Academy of Management
Quain, G. and O'Loughlin, D.
(2003) Irish Academy of Management

2003

International Colloquium in Relationship Marketing
O'Loughlin, D. and Szmigin, I.T.
(2003) International Colloquium in Relationship Marketing

2003

Academy of Marketing conference
O'Loughlin, D. , Szmigin, I.T. and Turnbull, P.W.
(2003) Academy of Marketing conference

2002

Academy of Marketing
O'Loughiln, D
(2002) Academy of Marketing

2002

Academy of Marketing Services Worksho[
O'Loughlin, D., Szmigin, I.T. and Turnbull, P.W.
(2002) Academy of Marketing Services Worksho[

2001

European Marketing Academy Conference
Clancy, D. and O'Loughlin, D.
(2001) European Marketing Academy Conference

2001

Academy of Marketing
O'Loughiln, D.
(2001) Academy of Marketing

2001

EIASM 1st International Workshop on Management and Innovation of Services
O'Loughlin, D.
(2001) EIASM 1st International Workshop on Management and Innovation of Services

2001

European Marketing Association Academy
O'Loughlin. D.
(2001) European Marketing Association Academy

2000

Academy of Marketing Doctoral Colloquium
O'Loughlin, D.
(2000) Academy of Marketing Doctoral Colloquium

2000

European Marketing Association Conference Doctoral Colloquium
O'Loughlin, D
(2000) European Marketing Association Conference Doctoral Colloquium

Conference Contributions

2015

Academy of Marketing Conference 2015
O'Malley L., Patterson, M., Lynch, L., Carroll, C., Lichrou, M., Ryan, A., Fahy, J. O'Loughlin, D., O'Connell, B.
(2015) Academy of Marketing Conference 2015
Limerick, Ireland

Published Reports

2006

An Exploratory Study Into Credit Consumption and Debt Accumulation Among Low Income Consumers
O'Loughiln, D.
(2006) An Exploratory Study Into Credit Consumption and Debt Accumulation Among Low Income Consumers
Dublin : Combat Poverty

Invited Lecturess

2017

Fostering a Culture of Critical Reflection in Small Group Teaching - Conversations in the Consortium 5 Minute Teaching Tips Series 2017-2018
O'Loughlin, D
(2017) Fostering a Culture of Critical Reflection in Small Group Teaching - Conversations in the Consortium 5 Minute Teaching Tips Series 2017-2018
Limerick Institute of Technology : Conversations in the Consortium 5 Minute Teaching Tips Series 2017-2018

2015

An Exploration of the Nature of Ireland as Tourism Brand Destination - Athens University of Economics and Business
O'Loughlin, D
(2015) An Exploration of the Nature of Ireland as Tourism Brand Destination - Athens University of Economics and Business

2015

Contemporary Relationship and Loyalty Issues in Services - Athens University of Economics and Business
Deirdre O'Loughlin
(2015) Contemporary Relationship and Loyalty Issues in Services - Athens University of Economics and Business

2013

The Importance of Relationships in Services: An Irish Retail Banking Perspective - Athens University of Economics and Business, Greece
O'Loughlin, D.
(2013) The Importance of Relationships in Services: An Irish Retail Banking Perspective - Athens University of Economics and Business, Greece

2013

Tourism Brand Destination Images: Ireland as a Case Study - Athens University of Economics and Business, Greece
O'Loughlin, D.
(2013) Tourism Brand Destination Images: Ireland as a Case Study - Athens University of Economics and Business, Greece

2011

Evolving Customer Relationships in Banking - Invited Lecture to Limerick Insitute of Technology MSc in Marketing students
O'Loughlin, D.
(2011) Evolving Customer Relationships in Banking - Invited Lecture to Limerick Insitute of Technology MSc in Marketing students

2007

An Exploratory Study of Credit Consumption and Debt Among Low Income Groups: Emerging Consumer Perspectives - Presentation at Issues in Financial Exclusion and Over-Indebtedness in Ireland, Current and Recent Research, UCC
O'Loughlin, D
(2007) An Exploratory Study of Credit Consumption and Debt Among Low Income Groups: Emerging Consumer Perspectives - Presentation at Issues in Financial Exclusion and Over-Indebtedness in Ireland, Current and Recent Research, UCC
(Ed.)

2004

Internal and External Accountability of Irish Financial Services Suppliers -Invited to give a research presentation at Michael Smurfit Graduate School of Business, UCD
O'Loughlin, D
(2004) Internal and External Accountability of Irish Financial Services Suppliers -Invited to give a research presentation at Michael Smurfit Graduate School of Business, UCD

Invited Seminarss

2015

Live Projects as an Experiential Learning and Assessment Tool - Conversations in the Consortium Series 2014-2015
O'Loughlin, D
(2015) Live Projects as an Experiential Learning and Assessment Tool - Conversations in the Consortium Series 2014-2015

2012

Maximising Return on Investment from your PhD -Invited seminar to Birminghan Business School PhD Research Seminar Series
O'Loughlin, D.
(2012) Maximising Return on Investment from your PhD -Invited seminar to Birminghan Business School PhD Research Seminar Series

2012

Publishing from your PhD -Seminar to Kemmy Business School PhD Research Seminar Series
O'Loughlin, D.
(2012) Publishing from your PhD -Seminar to Kemmy Business School PhD Research Seminar Series

2011

Bringing Learning to Life: Live Projects as a Pedagogical Tool - Seminar to UL Centre for Teaching and Learning Conversations in the Consortium Series
O'Loughlin, D.
(2011) Bringing Learning to Life: Live Projects as a Pedagogical Tool - Seminar to UL Centre for Teaching and Learning Conversations in the Consortium Series

2010

Live Projects as Assessment Tools - Seminar to Department of Management and Marketing Teaching and Learning Forum
O'Loughlin, D
(2010) Live Projects as Assessment Tools - Seminar to Department of Management and Marketing Teaching and Learning Forum

2010

Maximising the Publication Output from your PhD - Seminar to Kemmy Business School PhD Research Seminar Series
O'Loughlin, D.
(2010) Maximising the Publication Output from your PhD - Seminar to Kemmy Business School PhD Research Seminar Series

2009

"Active Learning in the Classroom, Use of Integrative Techniques for Medium Sized Classes" - Seminar as part of UL Centre for Teaching and Learning Teaching on the Go series
O'Loughlin, D.
(2009) "Active Learning in the Classroom, Use of Integrative Techniques for Medium Sized Classes" - Seminar as part of UL Centre for Teaching and Learning Teaching on the Go series

2009

PhD and Publishing - A Successful Research Strategy - Inivited seminar to Birmingham Business School, PhD Research Seminar Series
O'Loughlin, D.
(2009) PhD and Publishing - A Successful Research Strategy - Inivited seminar to Birmingham Business School, PhD Research Seminar Series

2009

Maximising your ROI: Publishing from your Thesis- Seminar to Kemmy Business School Postgraduate Lecture Series in Research Methods
O'Loughlin, D.
(2009) Maximising your ROI: Publishing from your Thesis- Seminar to Kemmy Business School Postgraduate Lecture Series in Research Methods

2008

Publishing from your PhD - Invited to seminar to Kemmy Business School PhD Research Seminar Series
O'Loughlin, D.
(2008) Publishing from your PhD - Invited to seminar to Kemmy Business School PhD Research Seminar Series

2008

PhD and Publishing: A Successful Research Strategy - Seminar to PhD students at Birmingham Business School, University of Birmingham
O'Loughlin, D.
(2008) PhD and Publishing: A Successful Research Strategy - Seminar to PhD students at Birmingham Business School, University of Birmingham

2007

Collaborative Peer Observation in Irish Academia - Seminar to Limerick Institute of Technology, 2007 Staff Apprenticeship Workshop, 20th September, 2007
Carroll, C; O'Loughlin, D
(2007) Collaborative Peer Observation in Irish Academia - Seminar to Limerick Institute of Technology, 2007 Staff Apprenticeship Workshop, 20th September, 2007
(Ed.)

2007

Investigating the Credit Consumption Environment, Views from the UK and Ireland - Birmingham Business School Research Seminar Series, University of Birmingham
O'Loughlin, D; Szmigin, I
(2007) Investigating the Credit Consumption Environment, Views from the UK and Ireland - Birmingham Business School Research Seminar Series, University of Birmingham
(Ed.)

2006

From Riches to Debt, My Research Journey - Keynote presentation and discussant to faculty and PhD students,Hanken, Swedish School of Economics, Research Seminar Series
O'Loughlin, D
(2006) From Riches to Debt, My Research Journey - Keynote presentation and discussant to faculty and PhD students,Hanken, Swedish School of Economics, Research Seminar Series

2006

Branding-based Challenges: A Financial Services Perspective - Keynote presentation to Marketing students, Hanken, Swedish School of Economics, Research Seminar Series
O'Loughlin, D
(2006) Branding-based Challenges: A Financial Services Perspective - Keynote presentation to Marketing students, Hanken, Swedish School of Economics, Research Seminar Series

2005

An Introduction on the use NVivo as a Qualitative Research Analysis Tool - Invited to give a presentation as part of the UL Spring Lecture Series to research MBS and PhD students
O'Loughlin, D
(2005) An Introduction on the use NVivo as a Qualitative Research Analysis Tool - Invited to give a presentation as part of the UL Spring Lecture Series to research MBS and PhD students

2005

Active Learning - An Interactive Approach to Student Learning - Invited to present on Department of Management and Marketing Quality Review Off-Campus Seminar
O'Loughlin, D
(2005) Active Learning - An Interactive Approach to Student Learning - Invited to present on Department of Management and Marketing Quality Review Off-Campus Seminar

2005

Preparing a Teaching Portfolio - Invited to present to the University of Limerick Centre for Teaching and Learning Induction of New Faculty Workshop
O'Loughlin, D
(2005) Preparing a Teaching Portfolio - Invited to present to the University of Limerick Centre for Teaching and Learning Induction of New Faculty Workshop

2004

An Introduction on the use NVivo as a Qualitative Research Analysis Tool - Invited to present on University of Limerick Centre for Teaching and Learning Induction of New Faculty Workshop
O'Loughlin, D
(2004) An Introduction on the use NVivo as a Qualitative Research Analysis Tool - Invited to present on University of Limerick Centre for Teaching and Learning Induction of New Faculty Workshop

2004

An Analysis of Customer Relationship Typologies and the Nature of Loyalty in Irish Retail Financial Services - Invited to present on DCU Business School Research Seminar Series -
O'Loughlin, D
(2004) An Analysis of Customer Relationship Typologies and the Nature of Loyalty in Irish Retail Financial Services - Invited to present on DCU Business School Research Seminar Series -

2004

Customer Relationships and Applicability of Relationship Marketing in Retail Financial Services - Invited to present on Manchester School of Management, UMIST, CRA Research Seminar Series
O'Loughlin, D
(2004) Customer Relationships and Applicability of Relationship Marketing in Retail Financial Services - Invited to present on Manchester School of Management, UMIST, CRA Research Seminar Series

2002

Economic and Socio-Cultural Perspectives- The EU and Beyond - Invitied to present at Marketing Institute of Ireland Seminar
O'Loughlin, D
(2002) Economic and Socio-Cultural Perspectives- The EU and Beyond - Invitied to present at Marketing Institute of Ireland Seminar

2000

The Role of Consumer Brand Relationships in the Creation of Brand Equity in Financial Services -Invited to present at Department of Management and Marketing Research Seminar Series
O'Loughlin, D
(2000) The Role of Consumer Brand Relationships in the Creation of Brand Equity in Financial Services -Invited to present at Department of Management and Marketing Research Seminar Series

Key Note Speechs

2007

Credit Consumption and Debt Accumulation among Low-Income Consumers - Keynote Speaker at University of College Cork Summer School
O'Loughlin, D
(2007) Credit Consumption and Debt Accumulation among Low-Income Consumers - Keynote Speaker at University of College Cork Summer School
(Ed.)

2006

Exploring Credit Consumption and Debt Accumulation Among Low Income Consumers, Key Consequences and Intervention Strategies -Keynote presentation and discussant at Combat Poverty Research Seminar Seri....
O'Loughlin, D
(2006) Exploring Credit Consumption and Debt Accumulation Among Low Income Consumers, Key Consequences and Intervention Strategies -Keynote presentation and discussant at Combat Poverty Research Seminar Seri....

Book Reviews

2005

A Review of Managing Marketing in the 21st Century - Unpublished book review for John Wiley Publishers
O'Loughlin, D
(2005) A Review of Managing Marketing in the 21st Century - Unpublished book review for John Wiley Publishers

2001

A Review of International Marketing: An Asian Pacific Perspective - Unpublished academic book review for Prentice Hall
O'Loughlin, D
(2001) A Review of International Marketing: An Asian Pacific Perspective - Unpublished academic book review for Prentice Hall

2001

Review of the Masterbrand Mandate, The Marketing Review, Vol. 1, pp. 401-403
O'Loughlin, D.
(2001) Review of the Masterbrand Mandate, The Marketing Review, Vol. 1, pp. 401-403
In The Marketing Review; pp. 401-403