The term heroes have been widely used to describe those working in the frontline during the global Covid-19 pandemic. Dr Elaine Kinsella, President’s Research Excellence and Impact Award winner at University of Limerick and Dr Rachel Sumner, Cardiff Metropolitan University discuss their survey of these key workers, focussing on the wellbeing and attitudes of those working in the frontline, emergency workers and those working across service industries and how the heroes tag was viewed by those workers.