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Caoilfhionn Ni Bheachain


Caoilfhionn Ní Bheacháin is a Lecturer in Communications in the Department of Management and Marketing at the Kemmy Business School, University of Limerick. Prior to joining the faculty at UL, she studied at Trinity College Dublin and at the National University of Ireland (NUI). While at NUI Galway, she was awarded an IRCHSS Government of Ireland Scholarship and a NUI Postgraduate Research Fellowship for her doctoral research. At UL, she teaches on undergraduate and postgraduate modules in the fields of Communications and Cultural Studies. She has twice been shortlisted for UL's Centre for Teaching and Learning excellence award (2008 and 2013), and she won the award for Excellence in Teaching (large groups) in 2008. She has participated in the Erasmus Teaching Mobility Programme and completed teaching exchanges with the University of Barcelona in 2010 and 2011. Her research interests are situated at the interface between communications and cultural studies, and they include: Communication and Cultural Theory; New Media and Business Communication; Critical Marketing and Business Ethics; Intellectual Networks; Cultural and Literary History. She has published in journals such as the Journal of Victorian Culture, Eire-Ireland, Estudios Irlandeses and Irish Migration Studies in Latin America. She has supervised PhDs in the area of intellectual and literary coteries, and on visual communication and design. A long-standing member of the UL Environmental Committee, she is committed to education for sustainable development.

Research Interests

Cultural and Communication History
Popular Culture
Critical Marketing and Business Ethics
Intellectual, Publishing and Literary Networks

Teaching Interests

Current Modules (2017-18):

CM4203: Communications
MK6132: Marketing and Popular Culture
CM6102: Communications for Business
CM8003: Research Networks

Professional Activities


  • 2017 Irish Women's Writing Network 1880-1920,
  • UL Environmental Committee,
  • Coiste na Gaeilge ,


  • 2013 - Shortlisted for the University of Limerick Teaching Excellence Award (Small-Group Teaching Category)
  • 2008 - Winner of the University of Limerick Teaching Excellence Award (Large-Group Teaching Category)
  • 1999 - IRCHSS Government of Ireland Doctoral Scholarship
  • 1998 - NUI Postgraduate Research Fellowship


  • Member, American Conference of Irish Studies
  • Member, AEDEI Asociacíon Española de Estudios Irlandeses (Spanish Association for Irish Studies)
  • Member, Society for Irish Latin American Studies
  • Member, Association of Franco-Irish Studies


  • External Examiner for Waterford Institute of Technology 2017-present


Book Chapter


The Seeds Beneath the Snow: Resignation and Resistance in Teresa Deevy's Wife to James Whelan
Ni Bheachain, C.
Irish Women Writers: New Critical Perspectives


'‘We are of necessity anti-imperialists': Irish Republicans and Empire, 1922-39'
Ní Bheacháin, C.
Enemies of Empire: new perspectives on imperialism, literature and history


Paperback Mother
O'Malley, L; Patterson, M; Ni Bheachain, C
Consuming Books: The Marketing and Consumption of Literature


'Ireland a warning to India': Anti-Imperialist Solidarity in the Irish Free State
Ni Bheachain, C
Ireland and India: Colonies, Culture and Empire

Conference Publication


Irish Society for Theatre Research
Caoilfhionn Ni Bheachain


Irish Activist Histories
Caoilfhionn Ni Bheachain


Transatlantic Women III: Women of the Green Atlantic
Caoilfhionn Ni Bheachain and Angus Mitchell


Women's History Association of Ireland: Gender and Class
Ni Bheachain, Caoilfhionn and Mitchell, Angus


12th Conference of the Association of Franco-Irish Studies
Ni Bheachain, Caoilfhionn and Mitchell, Angus


Irish Women Playwrights and Theatremakers
Ni Bheachain, Caoilfhionn


Academy of Marketing
Lynch, L., C. Ni Bheacháin and M. Patterson


Academy of Marketing
Lynch, L; Patterson, M; Ni Bheacháin, C


Locating the Gothic
Ni Bheachain, C.


Where Ghosts Live
Ni Bheachain, C.


Seventh European Association for Consumer Research Conference
O'Malley, L., Patterson, M. and Ní Bheacháin, C


Other Publication


Reflections on the Shuttle Hive: Crafting, Memory and Material Culture
Ni Bheachain, Caoilfhionn
The Shuttle Hive: A Century of Rising Threads


Review of States of Conflict: Gender, Violence and Resistance
Ni Bheachain, C.
The Irish Journal of Feminist Studies

Peer Reviewed Journal


"Visual Literacy in Consumption: Consumers, Brand Aesthetics and the Curated Self"
Lynch, L. Patterson, M. and Ní Bheacháin, C
European Journal Of Marketing


Conscience as Compass: Creative Encounters between Ireland and Latin America
Ni Bheachain, C. and Mitchell, A.
Irish Migration Studies in Latin America


Undergraduate Students' Perceptions of Technology-supported Learning: The Case of an Accounting Class
Flynn, A ; Concannon, F; Ni Bheachain, C
International Journal On E-Learning