Prof. Deirdre O'Loughlin
Biography
Professor Deirdre O'Loughlin, BA, MBS, PhD, MII Grad is Professor of Marketing at the Kemmy Business School in the University of Limerick. She held a number of positions in industry before she joined academic where she lectured at Dublin City University and University College Cork before joining UL. She has over 25 years experience in academia as a researcher and educator.She held the position of Assistant Dean Research in the KBS (2019-2022) where she was responsible for leading the research strategy of the school. She was also Chair of the KBS Research Committee and served on several university committees including Academic Council and Graduate Research Working Group. She was strategic lead for Research on the recent EQUIS accreditation application by the KBS, securing 3 years accreditation in December 2021.
She has held a number of other administrative roles at UL including Programme Director, BBS and BBS & Languages and has served on several university and school level committees including UL Marketing Committee, UL Academic Council, BBS Course Board (Chair) and Student Status Committee. She successfully chaired the Department of Management and Marketing Quality Review Committee in 2012 and led the Review of the BBS in 2014-2015. She was member and subsequently Chair of the KBS Research Ethics Committee from 2017-2019. She was also Academic Mentor for the Department of Management and Marketing 2018-2020.
She is a graduate member of the Marketing Institute of Ireland (MII Grad.) and actively involved with marketing practitioners and industry networks. She is a member of the Board of Directors of the Cliffs of Moher Visitor Experience.
Research Interests
Deirdre's research critically explores the intersection between marketing, consumption, vulnerability and social/public policy within a number of key contexts including debt and austerity research, family caring, and co-creation in health and financial services. Her research has high impact in a number of key domains specifically in exposing the effects of austerity, credit and debt consumption, highlighting marketing and consumer responsibility, and identifying the social and public policy implications. key research are reflected by the following:- Credit and Debt Consumption.
- Financial Insecurity and Consumer Responses to Austerity and other Crises.
- Service Research and Financial Services.
- Value co creation in Health Services including Family Caring.
- Sustainability, Social Marketing and Policy, CSR and Ethics.
- Branding and Digital Marketing.
- Relationship Marketing.
She has presented at many Irish, UK, European and International conferences including the Academy of Marketing, Macromarketing, European Marketing Association Conference (EMAC), Australasia New Zealand Marketing Association Conference (ANZMAC), American Marketing Association Winter Educators conference and the Advances in Consumer Research (ACR) conference, USA.
Deirdre has successfully secured several research grants through the UL/University of Massachusetts funding programme, Combat Poverty Agency Ireland and university seed-funding initiatives. She also secured HEA/ UL funding to conduct collaborative research on peer observation of teaching processes and best practice. She acts as reviewer for a wide range of marketing journals and conferences and is the Associate Editor of the International Journal of Bank Marketing.
Professional Activities
Committee
- 2022 UL Athena Swan Support for Researchers Committee,
- 2022 UL University Research Rankings Committee,
- 2021 Academic Council ,
- 2021 UL Sustainable Working Group,
- 2021 UL University Sustainability Working Group,
- 2020 UL Talent & Career Development Committee,
- 2019 UL Postgraduate Research Committee,
- 2019 UL Graduate Research Working Group,
- 2019 KBS Research Committee,
- 2017 KBS Research Ethics Committee,
- 2014 BBS Review Committee,
- 2011 Department of Management and Marketing Quality Review Committee,
- 2008 EPAS Committee,
- 2008 UL Academic Council ,
- 2007 UL Marketing Committee,
- 2005 EQUIS Committee,
- 2004 BBS Course Board,
- 2004 Research Committee,
Award
- 2022 - CHASM International Research Fellowship
- 2020 - KBS Individual Teaching Excellence Award
- 2012 - Shortlisted for Shannon Consortium Regional Teaching Award
- 2011 - Shortlisted for Shannon Consortium Regional Teaching Award
- 2008 - Honorary Senior Research Felllow
- 2005 - UL Teaching Excellence Award
- 2004 - Shortlised for Teaching Excellence Award
Education
- 2005 Swedish School of Economics - H.Dip in International Teaching Practicce
- 2003 University of Birmingham - Ph.D.
- 1995 UCD Michael Smurfit Graduate Business School - MBS
- 1994 Dublin City University - BA
Association
- MII Graduate Member, Marketing Institute of Ireland
- Member, EIASM - EMAC
- Member, Association for Consumer Research (ACR)
- Member of Board of Directors, Cliffs of Moher Visitor Experience
- Member, Academy of Marketing
Language
- French
- German
Research Collaborators
- Belem Barbosa - International Collaboration Type - Universidade de Aveiro -Portugal
- Isabelle Szmigin - International Collaboration Type - University of Birmingham -England
- Kalipso Karantinou - International Collaboration Type - Athens University of Economics & Business -Greece
- Kalipso Karantinou - Visiting Professor/Lecturer - Athens University of Economics & Business -Greece
- Maria Eugenia Fernandez- Moya - International Collaboration Type - CESUGA -Spain
- Morven Mc Eachern - International Collaboration Type - University of Huddersfield -England
- Morven Mc Eachern - Visiting Professor/Lecturer - University of Salford -England
- Werner Kunz - Joint Publication - University of Massachusetts Boston -USA
- Carol Kelleher - Joint Publication - University College Cork
- Johanna Gummerus - International Collaboration Type - Hanken School of Economics -Finland
Peer Reviewed Journals
It Never Ends: Vulernable Consumers Experiences of Persistent Liminality and Resource (Mis)Integration,
O'Loughlin, D., Gummerus, J. and Kelleher, C. (2023) It Never Ends: Vulernable Consumers Experiences of Persistent Liminality and Resource (Mis)Integration,. Journal of Service Research :1-19
It Never Ends: Vulnerable Consumers¿ Experiences of Persistent Liminality and Resource (Mis)Integration
O'Loughlin D.; Gummerus J.; Kelleher C. (2023) It Never Ends: Vulnerable Consumers¿ Experiences of Persistent Liminality and Resource (Mis)Integration. Journal of Service Research
An exploration of the relationship between member openness and perceived organisational openness at a particular point in the co-operative lifecycle
Byrne N.;McCarthy O.;O'Loughlin D. (2023) An exploration of the relationship between member openness and perceived organisational openness at a particular point in the co-operative lifecycle. Journal Of Co-Operative Organization And Management
Shifting Sands: Actor Role and Identity Reconfigurations in Service Systems
Gummerus, J., O'Loughlin, D., Kelleher, C. and Penalosa, L. (2021) Shifting Sands: Actor Role and Identity Reconfigurations in Service Systems. Journal Of Business Research :162-169
Keep Calm and Carry On: European Consumers and the Development of Persistent Resilience in the Face of Austerity
Szmigin, I.T., O'Loughlin, D. M., McEachern, M., Karantinou, K., Barbosa, B., Lamprinakos, G. and Fernández-Moya, E.M. (2020) Keep Calm and Carry On: European Consumers and the Development of Persistent Resilience in the Face of Austerity. European Journal Of Marketing :1883-1907
Shifting Arrays of a Kaleidoscope: The Orchestration of Relational Value Cocreation in Service Systems
Kelleher C.;O'Loughlin D.;Gummerus J.;Peñaloza L. (2020) Shifting Arrays of a Kaleidoscope: The Orchestration of Relational Value Cocreation in Service Systems. Journal of Service Research :211-228
Man Thou Art Dust: Rites of Passage in Austere Times
O'Loughlin, D, Szmigin, I., McEachern, M., Barbosa, B., Karantinou, K., Fernadez-Moya, M.E. (2017) Man Thou Art Dust: Rites of Passage in Austere Times. Sociology :1050-1066
Navigating Symbolic Pollution through Symbolic Boundary Work Shaping A Sense of Home and Family in Family Assemblages
Kelleher, C. and O'Loughlin, D (2017) Navigating Symbolic Pollution through Symbolic Boundary Work Shaping A Sense of Home and Family in Family Assemblages. eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN Advances In Consumer Research
European Consumers and their Persistent Resilience in the Face of Austerity
O'Loughlin, D, Szmigin, I., McEachern, M., Karantinou, K., Barbosa, B. and Fernandez-Moya. M. E, Lamprinakos, G (2017) European Consumers and their Persistent Resilience in the Face of Austerity. Eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN Advances In Consumer Research
Austere Times: Male Experiences of Liminal Vulnerability
O'Loughlin, D.M., Szmigin, I.T., McEachern, M.G., Karantinou, K. Barbosa, B. and Fernández-Moya, M (2015) Austere Times: Male Experiences of Liminal Vulnerability. Editors. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research Advances In Consumer Research :633-634
The Rhetoric and Reality of Research Reputation: "Fur Coat and No Knickers"
O'Loughlin, D., MacPhail, A. & Msetfi, R. (2015) The Rhetoric and Reality of Research Reputation: "Fur Coat and No Knickers". Studies In Higher Education
Peer observation of teaching: enhancing academic engagement for new participants
Carroll, C.;O'Loughlin, D.; (2014) Peer observation of teaching: enhancing academic engagement for new participants. Innovations In Education And Teaching International
Peer Observation of Teaching: Enhancing Academic Engagement for New Participants
Carroll., C. and O'Loughlin D. (2014) Peer Observation of Teaching: Enhancing Academic Engagement for New Participants. Innovations In Education And Teaching International :446-456
A qualitative study of Irish postgraduate students' alcohol consumption
Hogan, G, and O'Loughlin, D (2014) A qualitative study of Irish postgraduate students' alcohol consumption. Journal of Substance Use :373-377
Capability and Responsibility in Consumer Credit Markets: Towards a Social Policy Agenda for Students and Beyond
Szmigin, I.T. and O'Loughlin, D. (2010) Capability and Responsibility in Consumer Credit Markets: Towards a Social Policy Agenda for Students and Beyond. Social Policy & Administration :598-619
Exposing the Credogenic Environment: Where does Responsibility Lie?
Szmigin, I.T. and O'Loughlin, D. (2009) Exposing the Credogenic Environment: Where does Responsibility Lie?. Advances In Consumer Research :509-514
An Observation Analysis of E-Services Quality in Online Banking
Loonam, M. and O'Loughlin, D. (2008) An Observation Analysis of E-Services Quality in Online Banking. Journal Of Financial Services Marketing :164-178
Exploring e-service quality: A study of Irish online banking
Loonam M., O'Loughlin D. (2008) Exploring e-service quality: A study of Irish online banking. Marketing Intelligence And Planning :759-780
The Challenge of Sustaining the Relationship Approach - Financial Supplier Perspectives
O'Loughlin, D. and Szmigin, I.T. (2008) The Challenge of Sustaining the Relationship Approach - Financial Supplier Perspectives. Australasian Marketing Journal :35-48
Emerging Perspectives On Credit And Debt Among Low Income Consumers
O'Loughlin, D; O'Brien, R (2007) Emerging Perspectives On Credit And Debt Among Low Income Consumers. Irish Business Journal :4-15
Services Branding, Revealing the Rhetoric in Financial Services
O'Loughlin, D; Szmigin, I (2007) Services Branding, Revealing the Rhetoric in Financial Services. Service Industries Journal :435-452
Exploring the Use of Dichotomy in Marketing: Celt versus Saxon Revisited
O'Loughlin, D; Szmigin, I (2007) Exploring the Use of Dichotomy in Marketing: Celt versus Saxon Revisited. Irish Marketing Review :19-25
"i'll always be in debt": Irish and UK student behaviour in a credit led environment
O'Loughlin D., Szmigin I. (2006) "i'll always be in debt": Irish and UK student behaviour in a credit led environment. Journal Of Consumer Marketing :335-343
Integrating Ethical Brands into our Consumption Lives
Szmigin, I.T., Carrigan, M. and O'Loughlin, D. (2006) Integrating Ethical Brands into our Consumption Lives. Journal of Brand Management :396-409
Emerging Perpsectives on Customer Relationships and Loyalty in Irish Retail Financial Services, Journal of Marketing Management
O'Loughlin, D; Szmigin, I (2006) Emerging Perpsectives on Customer Relationships and Loyalty in Irish Retail Financial Services, Journal of Marketing Management. Journal Of Consumer Behaviour :117-129
Customer Relationship Typologies and the Nature of Loyalty in Retail Financial Services
O'Loughlin, D; Szmigin, I (2006) Customer Relationship Typologies and the Nature of Loyalty in Retail Financial Services. Journal Of Marketing Management :276-293
External and internal accountability of financial services suppliers: Current paradoxes in managing expectations and experience
O'loughlin D.;Szmigin I. (2005) External and internal accountability of financial services suppliers: Current paradoxes in managing expectations and experience. Journal Of Strategic Marketing :133-147
External and Internal Accountability of Financial Services Providers: Current Perspectives on Managing Expectations and Experience
O'Loughlin, D; Szmigin, I (2005) External and Internal Accountability of Financial Services Providers: Current Perspectives on Managing Expectations and Experience. Journal Of Strategic Marketing :105-119
Customer perspectives on the role and importance of branding in Irish retail financial services
O'Loughlin D., Szmigin I. (2005) Customer perspectives on the role and importance of branding in Irish retail financial services. International Journal Of Bank Marketing :8-27
Branding and Relationships: Customer and Supplier Perspectives
O'Loughlin, D; Szmigin, I; Turnbull, PW (2004) Branding and Relationships: Customer and Supplier Perspectives. Journal Of Financial Services Marketing :218-230
From relationships to experiences in retail financial services
O'Loughlin D.;Szmigin I.;Turnbull P. (2004) From relationships to experiences in retail financial services. International Journal Of Bank Marketing :522-539
Identifying the Energy Champion: A Consumer Behaviour Approach to Understanding the Home Energy Marketing in Ireland
Clancy, D; O'Loughlin, D (2002) Identifying the Energy Champion: A Consumer Behaviour Approach to Understanding the Home Energy Marketing in Ireland. Journal Of Non-Profit And Voluntary Sector Marketing :258-270
A Study of the Degree of Branding Standardisation practised by Irish Food and Drink Companies
O'Loughlin, D (1999) A Study of the Degree of Branding Standardisation practised by Irish Food and Drink Companies. Irish Marketing Review :46-54
Books
Book Chapters
Theorising Resilience in Times of Austerity
O'Loughlin, D.M., McEachern, M., Szmigin, I. T., Karantinou, K., Barbosa, B., Lamprinakos, G. and Fernández-Moya, M.E. (2024) Theorising Resilience in Times of Austerity. London : Routledge Researching Poverty and Austerity: Theoretical Approaches, Methodologies and Policy Applications
Poverty and Austerity: A Succinct Summary and Conclusions
O'Loughlin, D, McEachern, M.G. and Moraes, C. (2024) Poverty and Austerity: A Succinct Summary and Conclusions . UK : Routledge Research Poverty and Austerity: Theoretical, Methodological and Policy Applications
Poverty and Austerity: An Introduction
Moraes, C., McEachern, M. and O'Loughlin, D. (2024) Poverty and Austerity: An Introduction. UK : Routledge Research Poverty and Austerity: Theoretical, Methodological and Policy Applications
The Influential Role of Austerity in Normalising Sustainable Consumption
O'Loughlin, McEachern, M., Szmigin, I.T., Karantinou, K., Lamprinakos, G. and Fernández-Moya, M.E. (2023) The Influential Role of Austerity in Normalising Sustainable Consumption. London : Edward Elgar Publishing Research Handbook on Ethical Consumption: Contemporary Research in Responsible and Sustainable Consumer Behaviour
The Case for Altruism in eWOM Motivations
Killian, M., Fahy, J. and O'Loughlin, D. (2016) The Case for Altruism in eWOM Motivations. Adelaide : Springer Making a Difference Through Marketing: A Quest for Diiverse Perspectives :129-142
Live Projects: Bringing Learning to Life for Contemporary Marketing Students
O'Loughiln, D. (2013) Live Projects: Bringing Learning to Life for Contemporary Marketing Students. London : Routledge Innovative Business School Teaching: Engaging the Millenium Generation
Managing Customer Relationships in Irish Retail Banking
O'Loughlin, D. (2010) Managing Customer Relationships in Irish Retail Banking. London : Palgrave MacMillan Marketing Financial Services
Edited Books
Researching Poverty and Austerity: Theoretical Approaches, Methodologies and Policy Applications
(2024) Researching Poverty and Austerity: Theoretical Approaches, Methodologies and Policy Applications. London : Routledge
Other Journals
Banking on Better Relationships
O'Loughlin, D (2004) Banking on Better Relationships. Marketing Institute of Ireland Quarterly :5-8
Conference Publications
Marketing Ethics Symposium
Moraes, C., O'Loughlin, D. and McEachern, M (2023) Marketing Ethics Symposium.
Academy of Marketing
O'Loughlin, Moraes, C and McEachern, M. (2023) Academy of Marketing.
Academy of Marketing
Gummerus, J. O'Loughlin, D., Kelleher, C. and von Koskull, C. (2023) Academy of Marketing.
7th Forum in Services
Gummerus, J., Kelleher, C. and O'Loughlin, D. (2021) 7th Forum in Services.
AMA Services Special Interest Group
O'Loughlin, D., Gummerus, J., and Kelleher, C. (2020) AMA Services Special Interest Group.
Irish Academy of Management
Killian, M., Fahy, J. and O'Loughlin, D. (2019) Irish Academy of Management .
16th International Research in Services Management Conference, QUIS
Kelleher, C. and O'Loughlin, D. (2019) 16th International Research in Services Management Conference, QUIS.
Frontiers in Service Conference
Kelleher, C. and O'Loughlin, D (2018) Frontiers in Service Conference.
15th International Research in Services Management Conference
Kelleher, C. and O'Loughlin, D. (2018) 15th International Research in Services Management Conference.
Shannon Consortium Centre for Teaching and Learning Symposium
O'Loughlin, D. (2017) Shannon Consortium Centre for Teaching and Learning Symposium.
Recent Advances in Retailing and Consumer Science Conference
Killian, Michelle, Fahy, J. and O'Loughlin, D., Kunz, W. (2017) Recent Advances in Retailing and Consumer Science Conference.
13th European Sociological Association Conference
Kelleher, C., O' Loughlin, D. and Bantry White, E (2017) 13th European Sociological Association Conference.
Frontiers in Service
Killian, Michelle, John Fahy, Deirdre O'Loughlin and Werner Kunz (2016) Frontiers in Service.
Academy of Marketing Science World Marketing Congress
Hogan, G., Lichrou, M. and O'Loughlin, D. (2016) Academy of Marketing Science World Marketing Congress.
Academy of Marketing Science World Marketing Congress
O'Loughlin, D and Hogan, G. (2016) Academy of Marketing Science World Marketing Congress .
Advances in Consumer Research
O'Loughlin, D., McEachern, M., Szmigin, I., Karantinuou K., Barbosa, B., Fernandez, E. (2015) Advances in Consumer Research.
Academy of Marketing
Loonam, M., Szmigin, I and O'Loughlin, D. (2015) Academy of Marketing.
Academy of Marketing
Hogan, G., Lichrou, M. and O'Loughlin, D (2015) Academy of Marketing.
Academy of Marketing
O'Loughlin, D., McEachern, M., Szmigin, I., Karantinuou K., Barbosa, B., Fernandez, E., (2015) Academy of Marketing .
Educational Innovation in Business and Economics Conference (EDiNEB)
O'Loughlin, D (2014) Educational Innovation in Business and Economics Conference (EDiNEB). :138-140
International Co-Operative Alliance Research Conference
Byrne, N., McCarthy, O., O'Loughlin, D. and Ward, M. (2014) International Co-Operative Alliance Research Conference.
Macromarketing
O'Loughlin, D., Barbosa, B., Fernandez, E., Karantinuou K., McEachern, M., Szmigin, I. (2014) Macromarketing. :941-943
European Marketing Academy Conference
Hogan, G., Lichrou, M. and O'Loughlin, D. (2013) European Marketing Academy Conference.
Academy of Marketing conference
Loonam, M., O'Loughlin, D. and Szmigin, I.T. (2012) Academy of Marketing conference.
World Social Marketing conference
O'Loughiln, D., Szmigin, I.T. and Frawley, T. (2011) (2011) World Social Marketing conference.
NAIRTL National Academy Annual Conference on Higher Education
O'Loughiln, D. (2011) NAIRTL National Academy Annual Conference on Higher Education.
Society for Marketing Advances
O'Loughlin, D. and Szmigin, I.T. (2011) Society for Marketing Advances.
West Midlands Doctoral Colloquium, UK
Loonan, M., Szmigin, I.T. and O'Loughlin, D. (2010) West Midlands Doctoral Colloquium, UK.
2nd Social Marketing Conference NUIG
O'Loughlin, D. and Szmigin, I.T. (2010) 2nd Social Marketing Conference NUIG.
European Marketing Academy Conference
Loonam, M and O'Loughiln, D. (2009) European Marketing Academy Conference.
European Marketing Association Conference
O'Loughlin, D. and Szmigin, I.T. (2008) European Marketing Association Conference.
Irish Academy of Management
O'Leary, E. and O'Loughlin, D. (2008) Irish Academy of Management.
Irish Academy of Management
Carroll, C. and O'Loughlin, D. (2008) Irish Academy of Management.
Advances in Consumer Research (ACR)
Szmigin, I.T. and O'Loughlin, D. (2008) Advances in Consumer Research (ACR).
Kemmy Business School Research Conference
O'Loughlin, D. and O'Brien, R. (2007) Kemmy Business School Research Conference.
European Marketing Association Conference
Szmigin, I.T. and O'Loughlin, D. (2007) European Marketing Association Conference.
Academy of Marketing
O'Loughlin, D. and O'Brien, R. (2007) Academy of Marketing.
EFER/G Forum Annual Conference
Carroll, C. and O'Loughlin, D. (2007) EFER/G Forum Annual Conference.
2nd Annual Limerick Institute of Technology Research Seminar
O'Brien, R. and O'Loughiln, D. (2007) 2nd Annual Limerick Institute of Technology Research Seminar.
American Marketing Winter Educators' Conference
O'Loughiln, D. and Szmigin, I.T. (2006) American Marketing Winter Educators' Conference.
Consumer Research Academy Workshop Series (CRAWS)
O'Loughlin, D. and Szmigin, I.T. (2006) Consumer Research Academy Workshop Series (CRAWS).
European Marketing Academy Conference
Loonam, M. and O'Loughlin, D. (2006) European Marketing Academy Conference .
Irish Academy of Management
O'Loughlin, D. and O'Brien, R. (2006) Irish Academy of Management.
1st International Brand Colloquium
Szmigin, I.T., Carrigan, M. and O'Loughlin, D. (2005) 1st International Brand Colloquium.
European Marketing Association Conference
O'Loughlin, D. and Szmigin, I.T. (2004) European Marketing Association Conference.
Irish Academy of Management
Loonan, M. and O'Loughiln, D. (2004) Irish Academy of Management.
International Colloquium in Relationship Marketing, Hamillton, NZ
O'Loughlin, D and Szmigin, I.T. (2004) International Colloquium in Relationship Marketing, Hamillton, NZ.
ANZMAC, Wellington, NZ
O'Loughlin, D. and Szmigin, I.T. (2004) ANZMAC, Wellington, NZ.
Customer Research Academy Workshop (CRAWS)
O'Loughlin, D. and Szmigin, I.T. (2004) Customer Research Academy Workshop (CRAWS).
Academy of Marketing conference
O'Loughlin, D. , Szmigin, I.T. and Turnbull, P.W. (2003) Academy of Marketing conference.
Irish Academy of Management
Quain, G. and O'Loughlin, D. (2003) Irish Academy of Management .
International Colloquium in Relationship Marketing
O'Loughlin, D. and Szmigin, I.T. (2003) International Colloquium in Relationship Marketing.
Academy of Marketing
O'Loughiln, D (2002) Academy of Marketing.
Academy of Marketing Services Worksho[
O'Loughlin, D., Szmigin, I.T. and Turnbull, P.W. (2002) Academy of Marketing Services Worksho[.
EIASM 1st International Workshop on Management and Innovation of Services
O'Loughlin, D. (2001) EIASM 1st International Workshop on Management and Innovation of Services.
European Marketing Association Academy
O'Loughlin. D. (2001) European Marketing Association Academy.
European Marketing Academy Conference
Clancy, D. and O'Loughlin, D. (2001) European Marketing Academy Conference.
Academy of Marketing
O'Loughiln, D. (2001) Academy of Marketing.
European Marketing Association Conference Doctoral Colloquium
O'Loughlin, D (2000) European Marketing Association Conference Doctoral Colloquium .
Academy of Marketing Doctoral Colloquium
O'Loughlin, D. (2000) Academy of Marketing Doctoral Colloquium .
Conference Contributions
Academy of Marketing Conference 2015
O'Malley L., Patterson, M., Lynch, L., Carroll, C., Lichrou, M., Ryan, A., Fahy, J. O'Loughlin, D., O'Connell, B. (2015) Academy of Marketing Conference 2015.
Published Reports
An Exploratory Study Into Credit Consumption and Debt Accumulation Among Low Income Consumers
O'Loughiln, D. (2006) An Exploratory Study Into Credit Consumption and Debt Accumulation Among Low Income Consumers. Dublin : Combat Poverty
Editorials
Book Reviews
A Review of Managing Marketing in the 21st Century - Unpublished book review for John Wiley Publishers
O'Loughlin, D (2005) A Review of Managing Marketing in the 21st Century - Unpublished book review for John Wiley Publishers .
Review of the Masterbrand Mandate, The Marketing Review, Vol. 1, pp. 401-403
O'Loughlin, D. (2001) Review of the Masterbrand Mandate, The Marketing Review, Vol. 1, pp. 401-403. The Marketing Review :401-403
A Review of International Marketing: An Asian Pacific Perspective - Unpublished academic book review for Prentice Hall
O'Loughlin, D (2001) A Review of International Marketing: An Asian Pacific Perspective - Unpublished academic book review for Prentice Hall.
Other Publications
Contemporary Perspectives on Sustainable Marketing and Consumption in Precarious Times
O'Loughlin, D. (2023) Contemporary Perspectives on Sustainable Marketing and Consumption in Precarious Times. CÁTEDRA FUNDACIÓN RAMÓN ARECES : University of Oviedo
Reflections on Consumer Financial Insecurity Risk-Taking and Resilience in Precarious Times
O'Loughlin, D. (2022) Reflections on Consumer Financial Insecurity Risk-Taking and Resilience in Precarious Times. CHASM Centre for Household Assets and Savings Management
Fostering a Culture of Critical Reflection in Small Group Teaching - Conversations in the Consortium 5 Minute Teaching Tips Series 2017-2018
O'Loughlin, D (2017) Fostering a Culture of Critical Reflection in Small Group Teaching - Conversations in the Consortium 5 Minute Teaching Tips Series 2017-2018. Limerick Institute of Technology : Conversations in the Consortium 5 Minute Teaching Tips Series 2017-2018
Live Projects as an Experiential Learning and Assessment Tool - Conversations in the Consortium Series 2014-2015
O'Loughlin, D (2015) Live Projects as an Experiential Learning and Assessment Tool - Conversations in the Consortium Series 2014-2015.
An Exploration of the Nature of Ireland as Tourism Brand Destination - Athens University of Economics and Business
O'Loughlin, D (2015) An Exploration of the Nature of Ireland as Tourism Brand Destination - Athens University of Economics and Business.
Contemporary Relationship and Loyalty Issues in Services - Athens University of Economics and Business
Deirdre O'Loughlin (2015) Contemporary Relationship and Loyalty Issues in Services - Athens University of Economics and Business.
The Importance of Relationships in Services: An Irish Retail Banking Perspective - Athens University of Economics and Business, Greece
O'Loughlin, D. (2013) The Importance of Relationships in Services: An Irish Retail Banking Perspective - Athens University of Economics and Business, Greece.
Tourism Brand Destination Images: Ireland as a Case Study - Athens University of Economics and Business, Greece
O'Loughlin, D. (2013) Tourism Brand Destination Images: Ireland as a Case Study - Athens University of Economics and Business, Greece.
Maximising Return on Investment from your PhD -Invited seminar to Birminghan Business School PhD Research Seminar Series
O'Loughlin, D. (2012) Maximising Return on Investment from your PhD -Invited seminar to Birminghan Business School PhD Research Seminar Series .
Publishing from your PhD -Seminar to Kemmy Business School PhD Research Seminar Series
O'Loughlin, D. (2012) Publishing from your PhD -Seminar to Kemmy Business School PhD Research Seminar Series .
Bringing Learning to Life: Live Projects as a Pedagogical Tool - Seminar to UL Centre for Teaching and Learning Conversations in the Consortium Series
O'Loughlin, D. (2011) Bringing Learning to Life: Live Projects as a Pedagogical Tool - Seminar to UL Centre for Teaching and Learning Conversations in the Consortium Series.
Evolving Customer Relationships in Banking - Invited Lecture to Limerick Insitute of Technology MSc in Marketing students
O'Loughlin, D. (2011) Evolving Customer Relationships in Banking - Invited Lecture to Limerick Insitute of Technology MSc in Marketing students.
Live Projects as Assessment Tools - Seminar to Department of Management and Marketing Teaching and Learning Forum
O'Loughlin, D (2010) Live Projects as Assessment Tools - Seminar to Department of Management and Marketing Teaching and Learning Forum .
Maximising the Publication Output from your PhD - Seminar to Kemmy Business School PhD Research Seminar Series
O'Loughlin, D. (2010) Maximising the Publication Output from your PhD - Seminar to Kemmy Business School PhD Research Seminar Series .
PhD and Publishing - A Successful Research Strategy - Inivited seminar to Birmingham Business School, PhD Research Seminar Series
O'Loughlin, D. (2009) PhD and Publishing - A Successful Research Strategy - Inivited seminar to Birmingham Business School, PhD Research Seminar Series .
Maximising your ROI: Publishing from your Thesis- Seminar to Kemmy Business School Postgraduate Lecture Series in Research Methods
O'Loughlin, D. (2009) Maximising your ROI: Publishing from your Thesis- Seminar to Kemmy Business School Postgraduate Lecture Series in Research Methods .
"Active Learning in the Classroom, Use of Integrative Techniques for Medium Sized Classes" - Seminar as part of UL Centre for Teaching and Learning Teaching on the Go series
O'Loughlin, D. (2009) "Active Learning in the Classroom, Use of Integrative Techniques for Medium Sized Classes" - Seminar as part of UL Centre for Teaching and Learning Teaching on the Go series .
Publishing from your PhD - Invited to seminar to Kemmy Business School PhD Research Seminar Series
O'Loughlin, D. (2008) Publishing from your PhD - Invited to seminar to Kemmy Business School PhD Research Seminar Series.
PhD and Publishing: A Successful Research Strategy - Seminar to PhD students at Birmingham Business School, University of Birmingham
O'Loughlin, D. (2008) PhD and Publishing: A Successful Research Strategy - Seminar to PhD students at Birmingham Business School, University of Birmingham .
Credit Consumption and Debt Accumulation among Low-Income Consumers - Keynote Speaker at University of College Cork Summer School
O'Loughlin, D (2007) Credit Consumption and Debt Accumulation among Low-Income Consumers - Keynote Speaker at University of College Cork Summer School .
Investigating the Credit Consumption Environment, Views from the UK and Ireland - Birmingham Business School Research Seminar Series, University of Birmingham
O'Loughlin, D; Szmigin, I (2007) Investigating the Credit Consumption Environment, Views from the UK and Ireland - Birmingham Business School Research Seminar Series, University of Birmingham .
Collaborative Peer Observation in Irish Academia - Seminar to Limerick Institute of Technology, 2007 Staff Apprenticeship Workshop, 20th September, 2007
Carroll, C; O'Loughlin, D (2007) Collaborative Peer Observation in Irish Academia - Seminar to Limerick Institute of Technology, 2007 Staff Apprenticeship Workshop, 20th September, 2007 .
An Exploratory Study of Credit Consumption and Debt Among Low Income Groups: Emerging Consumer Perspectives - Presentation at Issues in Financial Exclusion and Over-Indebtedness in Ireland, Current and Recent Research, UCC
O'Loughlin, D (2007) An Exploratory Study of Credit Consumption and Debt Among Low Income Groups: Emerging Consumer Perspectives - Presentation at Issues in Financial Exclusion and Over-Indebtedness in Ireland, Current and Recent Research, UCC .
Branding-based Challenges: A Financial Services Perspective - Keynote presentation to Marketing students, Hanken, Swedish School of Economics, Research Seminar Series
O'Loughlin, D (2006) Branding-based Challenges: A Financial Services Perspective - Keynote presentation to Marketing students, Hanken, Swedish School of Economics, Research Seminar Series .
Exploring Credit Consumption and Debt Accumulation Among Low Income Consumers, Key Consequences and Intervention Strategies -Keynote presentation and discussant at Combat Poverty Research Seminar Seri....
O'Loughlin, D (2006) Exploring Credit Consumption and Debt Accumulation Among Low Income Consumers, Key Consequences and Intervention Strategies -Keynote presentation and discussant at Combat Poverty Research Seminar Seri.....
From Riches to Debt, My Research Journey - Keynote presentation and discussant to faculty and PhD students,Hanken, Swedish School of Economics, Research Seminar Series
O'Loughlin, D (2006) From Riches to Debt, My Research Journey - Keynote presentation and discussant to faculty and PhD students,Hanken, Swedish School of Economics, Research Seminar Series .
Active Learning - An Interactive Approach to Student Learning - Invited to present on Department of Management and Marketing Quality Review Off-Campus Seminar
O'Loughlin, D (2005) Active Learning - An Interactive Approach to Student Learning - Invited to present on Department of Management and Marketing Quality Review Off-Campus Seminar .
Preparing a Teaching Portfolio - Invited to present to the University of Limerick Centre for Teaching and Learning Induction of New Faculty Workshop
O'Loughlin, D (2005) Preparing a Teaching Portfolio - Invited to present to the University of Limerick Centre for Teaching and Learning Induction of New Faculty Workshop .
An Introduction on the use NVivo as a Qualitative Research Analysis Tool - Invited to give a presentation as part of the UL Spring Lecture Series to research MBS and PhD students
O'Loughlin, D (2005) An Introduction on the use NVivo as a Qualitative Research Analysis Tool - Invited to give a presentation as part of the UL Spring Lecture Series to research MBS and PhD students .
A Review of Managing Marketing in the 21st Century - Unpublished book review for John Wiley Publishers
O'Loughlin, D (2005) A Review of Managing Marketing in the 21st Century - Unpublished book review for John Wiley Publishers .
An Introduction on the use NVivo as a Qualitative Research Analysis Tool - Invited to present on University of Limerick Centre for Teaching and Learning Induction of New Faculty Workshop
O'Loughlin, D (2004) An Introduction on the use NVivo as a Qualitative Research Analysis Tool - Invited to present on University of Limerick Centre for Teaching and Learning Induction of New Faculty Workshop .
Internal and External Accountability of Irish Financial Services Suppliers -Invited to give a research presentation at Michael Smurfit Graduate School of Business, UCD
O'Loughlin, D (2004) Internal and External Accountability of Irish Financial Services Suppliers -Invited to give a research presentation at Michael Smurfit Graduate School of Business, UCD .
Customer Relationships and Applicability of Relationship Marketing in Retail Financial Services - Invited to present on Manchester School of Management, UMIST, CRA Research Seminar Series
O'Loughlin, D (2004) Customer Relationships and Applicability of Relationship Marketing in Retail Financial Services - Invited to present on Manchester School of Management, UMIST, CRA Research Seminar Series .
An Analysis of Customer Relationship Typologies and the Nature of Loyalty in Irish Retail Financial Services - Invited to present on DCU Business School Research Seminar Series -
O'Loughlin, D (2004) An Analysis of Customer Relationship Typologies and the Nature of Loyalty in Irish Retail Financial Services - Invited to present on DCU Business School Research Seminar Series - .
Economic and Socio-Cultural Perspectives- The EU and Beyond - Invitied to present at Marketing Institute of Ireland Seminar
O'Loughlin, D (2002) Economic and Socio-Cultural Perspectives- The EU and Beyond - Invitied to present at Marketing Institute of Ireland Seminar.
A Review of International Marketing: An Asian Pacific Perspective - Unpublished academic book review for Prentice Hall
O'Loughlin, D (2001) A Review of International Marketing: An Asian Pacific Perspective - Unpublished academic book review for Prentice Hall.
Review of the Masterbrand Mandate, The Marketing Review, Vol. 1, pp. 401-403
O'Loughlin, D. (2001) Review of the Masterbrand Mandate, The Marketing Review, Vol. 1, pp. 401-403. The Marketing Review :401-403
The Role of Consumer Brand Relationships in the Creation of Brand Equity in Financial Services -Invited to present at Department of Management and Marketing Research Seminar Series
O'Loughlin, D (2000) The Role of Consumer Brand Relationships in the Creation of Brand Equity in Financial Services -Invited to present at Department of Management and Marketing Research Seminar Series .