Skip to main content

Bernal Institute Research Forum

Thu, 20 Apr 2017

Date: Thursday, April 20, 2017
Time: 16:00 to 17:00
Duration: One hour
Contact: Joan O'Riordan -
Location: MSG-025 MSSI Building Extension, Ireland

Mr Damien Clancy, Chairman, RUSAL Aughinish and Adjunct Professor, Kemmy Business School and Faculty of Science & Engineering, University of Limerick.

Strategy at an Alumina Refinery

RUSAL Aughinish is situated on the west coast of Ireland and produces 1.99 Mt/year of metallurgical grade alumina using the high temperature Bayer process. Advantages of being located in Ireland include: a stable country, political support, bauxite residue disposal land availability and excellent high performing human resources. The disadvantages are that raw materials are imported, all production exported and relatively high energy costs. RUSAL Aughinish utilises strategic planning in order to capitalise on its location advantages and to minimise the impact of the disadvantages. A five-year plan has become the critical management tool within our Business System to set the overall strategic direction for the company. Key strategic improvements included continuous low cost production expansion and cash cost reduction, improved energy efficiency and sourcing, optimised world benchmark bauxite residue disposal capacity and flexibility in the types of bauxite the plant can process to achieve owner supply security.

Damien Clancy is Chairman of RUSAL Aughinish and an International Consultant for the UC RUSAL Group. RUSAL Aughinish is the largest alumina refinery in Europe and North America and, also, the largest overseas subsidiary of UCRUSAL. He was Managing Director of RUSAL Aughinish for 12 years until December 2014. His period as Managing Director involved many diverse challenges such as ownership changes, implementing survival strategies, major refinery reorganisations and ultimately building the business’s reputation. Today, RUSAL Aughinish is widely recognised in the alumina industry as the world benchmark refinery. Damien joined Aughinish in 1979 and spent seven years in Canada during his career. His career and role as an International Consultant has involved extensive exposure to work in different countries and cultures. He is Adjunct Professor in Relationships in Multi-National Companies for the Kemmy Business School and the Faculty of Science & Engineering at the University of Limerick since 2013. He holds a M.Sc. in Quality and Change Management from the University of Limerick (1993) and a M.Sc. in Business and Executive Coaching from Smurfit Business School (2013). He received his original degrees in mathematics (B.A.) and engineering (B.A.I.) from Trinity College Dublin in 1979. He is a Chartered Engineer (C. Eng.), a Chartered member of the Institute of Personnel & Development (MCIPD) and a Member of the Institute of Directors in Ireland (M Inst D). He is a former member of University of Limerick Governing Authority. He previously held a number of roles in the Irish Business Employers Confederation (IBEC) - President of IBEC Mid-West, member of IBEC National Executive Committee and Director of IBEC.


For further information, please contact: