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Applying the brand

Brand Approval Process

All marketing/promotional materials which utilise the University of Limerick brand must be sent to our in house Branding and Design Officer prior to publication.  While all areas of application are covered in the brand guidelines, Niamh can also be contacted should your design house or printer have any questions on its implementation. 

To apply for use of the University of Limerick Brand for external purposes such as sponsorship, faculty, staff and students must contact, Marketing Manager outlining:

  • for what purpose the logo will be used, e.g. advertising, publication etc.
  • the person responsible for ensuring the brand identity is used correctly
  • department contact name.

The University of Limerick Brand logo must not be used for the promotion of the work of any external company or organisation without seeking the permission of the Marketing and Communications Office.  The Brand may not be used to advertise any external event not run by a University of Limerick faculty, staff or students regardless of whether that event is being held on campus or not.

Misuse of the University of Limerick Brand

For the purposes of protecting the reputation of University of Limerick, the Marketing and Communications Division reserve the right to direct individuals to remove the logo from any materials containing any content in breach of copyright legislation, content deemed inappropriate or offensive or not in keeping with University of Limerick's Brand ethos.