The new UL logo will be available from the 22nd October and can be applied to current designs in process or established designed materials where annual edits are applied. Please see the UL Brand Assets site for logos and templates
The new guidelines will be available from the end of November 2019.
The guidelines will tell you how to apply the new brand and visual language to all communications.
The roll-out period is from 22nd October through to 1st July 2020. From 22nd October, all marketing materials including websites, merchandise etc should be commissioned using the revised brand.
Units will be supported in the transition through the provision of templates, brand guidelines (November 2019), in-house design support. It is anticipated that the run-down of marketing materials using the existing brand will take until 1st July 2020.
All existing branded materials should be phased out as soon as possible to meet the July 1st deadline.
The UL marketing office will be available to support this transition phase over the next few years. This will be done through workshops open to all staff and there will be a temporary implant design service available to assist with externally facing and recruitment design activity. Contact information will be available shortly.
From October 22nd 2019 all new materials must have the revised brand – though it can be placed on already established designs. Before print or publication this must be approved by the marketing manager and can be emailed to firstname.lastname@example.org. Materials sent to print or published without approval will not be allowed to be used. There is a 3 week lead time for all approvals to allow for changes to be made if necessary.
The Marketing Office will provide design support for the next few months but external campaign, corporate and recruitment work will take priority over internal events. External designers can continue to be contracted. They must use the brand guidelines and all materials must be sent to marketing for review prior to publication. The point of contact is Eleanor.McCormack@ul.ie.
Currently available are letterheads, business cards, web templates, social graphics, and signature samples.
All secondary logos of the University will be phased out during the implementation phase of this project. The exception to this are externally-funded research centres who are mandated to use a bespoke brand under contract. The brand guidelines published in November will provide the guideline for representing unit names alongside the university brand.
A central pool of general pull-ups will be available for use from Marketing and Communications from the 30th November. They will be general branded assets and must be returned after use. For the next academic year faculties seeking departmental pull-ups will have to apply for support for designs from Marketing and Communications. Production will be the responsibility of the unit seeking the materials.
Yes, the University parchment will be exactly the same and contain the University heraldic crest.
Many of the UL websites have been changed to reflect the UL Brand. However, if your site is hosted externally then you will need to update the logo. Please see UL Brand Resouces for logos
Please contact ITD if you cannot access your site (hosted on ul.ie) to change the UL Logo. https://ul.topdesk.net/