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Applying the brand

Brand Approval Process

All marketing/promotional materials which utilise the University of Limerick brand must be sent to the Marketing and Communications Division for approval prior to publication.  Should your design house or printer have any questions, please contact eleanor.mccormack@ul.ie, Marketing Manager.   To apply for use of the University of Limerick Brand for external purposes faculty, staff and students must contact the Marketing Manager outlining:

  • for what purpose the logo will be used, e.g. advertising, publication etc.
  • the person responsible for ensuring the brand identity is used correctly.
  • department contact name.

The University of Limerick Brand logo must not be used for the promotion of the work of any external company or organisation without seeking the permission of the Marketing and Communications Office.  The Brand may not be used to advertise any external event not run by a University of Limerick faculty, staff or students regardless of whether that event is being held on campus or not.

Misuse of the University of Limerick Brand

For the purposes of protecting the reputation of University of Limerick, the Marketing and Communications Division reserve the right to direct individuals to remove the logo from any materials containing any content in breach of copyright legislation, content deemed inappropriate or offensive or not in keeping with University of Limerick's Brand ethos.