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Marketing Management - Specialist Diploma

Course Details

Award: Specialist Diploma

Qualification: NFQ Level 9 Major Award

Faculty: Kemmy Business School

Course Type: Professional/Flexible

Contact(s):

Name:
Springboard
Email:
springboard@ul.ie

Brief Description

Applications for this course are now closed. The closing date for applications was Friday 22nd November 2019. Please note we are not accepting any further applications. 

The Specialist Diploma in Marketing Management is a skills-based programme designed for those who wish to deepen their understanding of fundamental marketing competencies and learn advanced techniques, while building upon skills and knowledge in the area of management.

The primary differential of this Specialist Diploma in comparison to other Marketing Management offerings is the flexible and blended learning delivery methods. These methods facilitate a greater level of access to the programme for potential participants who have strong work or life commitments. This blended learning format consists of interactive workshops and self-directed study to empower learners by developing their individual strengths, expanding their practical skills and offering the latest best-practice techniques.

In addition, modular assignments will ask students to partake in experiential learning by conducting market research and creating strategic marketing and sales management plans. Provision of such experiential learning to students can greatly enhance their chances of success in securing employment.

More info on springboardcourses.ie

The Specialist Diploma in Marketing Management offers a robust combination of practical marketing skills while developing the student's managerial capabilities, facilitating successful career outcomes for students. Students are taught about the ever-increasing role of understanding consumers through segmentation, targeting, positioning and relationship marketing. This programme facilitates exploration into approaches to relationship management, including CRM. Students will develop strong marketing skills through an approach to marketing viewed as interaction, relationships and networks.

In addition to this and in line with the other offerings of the course parent the Management Development Unit (MDU), students will be guided through the fundamentals of managerial practice with specific relation to marketing practice.

Modules
Market Research & Intelligence
Consumer Behaviour
Marketing Principles
Marketing Communications in a Digital Age
Marketing Management (Project)
Understanding Market Relationship

Job readiness and support into employment will be provided through a series of workshops and seminars and an active engagement with motivated students to place them in a company. An optional Career Development module (CA4003) will be offered to all participants in this course with 6 ects.

The Specialist Diploma in Marketing Management offers a robust combination of practical marketing skills while developing the student's managerial capabilities, facilitating successful career outcomes for students. Students are taught about the ever-increasing role of understanding consumers through segmentation, targeting, positioning and relationship marketing. This programme facilitates exploration into approaches to relationship management, including CRM. Students will develop strong marketing skills through an approach to marketing viewed as interaction, relationships and networks.

In addition to this and in line with the other offerings of the course parent the Management Development Unit (MDU), students will be guided through the fundamentals of managerial practice with specific relation to marketing practice.

Modules
Market Research & Intelligence
Consumer Behaviour
Marketing Principles
Marketing Communications in a Digital Age
Marketing Management (Project)
Understanding Market Relationship

Job readiness and support into employment will be provided through a series of workshops and seminars and an active engagement with motivated students to place them in a company. An optional Career Development module (CA4003) will be offered to all participants in this course with 6 ects.

The following benefits are key to help students learn new enterprise-relevant skills and to progress to sustainable employment.

- Skills-based learning, allowing graduates to immediately express and apply their knowledge to industry.
- Develops knowledge and skills to competently deal with challenges within the business environment.
- Expose graduates to realistic business problems and develop their approach to problem solving.
- Enables industry based learning with guest lectures and company-based projects.
- Focus groups and workshops allowing students to build relationships among their peers and learn from other students with varying backgrounds, leading to an increased awareness and appreciation for the many industry types for which this programme has been produced.
- Blended learning offers students the opportunity to learn while meeting work and personal commitments.