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Managing and Leading the Social Enterprise - Higher Certificate

Course Details

Available: Part- Time

Duration: 1 Year

Award: Postgraduate

Qualification: NFQ Level 7 Minor Award

Faculty: Kemmy Business School

Course Type: Professional/Flexible

Fees: For Information on Fees, see section below.

Application Deadline: Tuesday, August 13, 2019

Contact(s):

Name:
Springboard
Email:
springboard@ul.ie
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Read instructions on how to apply

Brief Description

Social Enterprises are an increasing part of Ireland’s small and medium firm sector and are critical sources of employment, social and economic wellbeing regionally and nationally. Designed as a response to social entrepreneur needs this Leading and Managing the Social Enterprise programme develops the managerial and leadership skills of social entrepreneurs or managers/employees of social enterprises to enable them to develop successful scaling strategies.

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Social Enterprises are an increasing part of Ireland’s small and medium firm sector and are critical sources of employment, social and economic wellbeing regionally and nationally. Designed as a response to social entrepreneur needs this Leading and Managing the Social Enterprise programme develops the managerial and leadership skills of social entrepreneurs or managers/employees of social enterprises to enable them to develop successful scaling strategies. Students on the programme will obtain insights into the emerging growth and need for social enterprises and how they address central economic and social problems. Students will address the role of social innovation and validating social innovation value and demand, managing social enterprise governance; developing funding and pricing models for social enterprises and how to create marketing and branding strategies for both the social entrepreneur and the social enterprise. It will engage participants in evaluating the various strategies for scaling and growing a social enterprise with insights on how to balance the tensions between economic value and social impact and how to measure impact for translation into financial and nonfinancial outputs. Please note we will need to correspond with you by email throughout the application process. For this reason, we ask that you regularly check your email and spam folders.

Objectives

On completion of the programme students will:

- Possess an advanced knowledge of definitions and concepts of social entrepreneurship and social innovation incorporating the trends and drivers re-shaping the dynamics of the social economy

- Be able to evaluate the viability of new social innovations using tools such as lean entrepreneurship, social enterprise business canvas, and human-cantered design processes for analysing a social problem and developing innovative solutions.

- Complete a scaling strategy for a social enterprise incorporating strategy development , implementation and evaluation techniques.

- Have devised marketing and communications strategies to engage effectively with internal and external constituencies of firms, including customers, investors, lenders, suppliers, professional and regulatory organizations

- Have the opportunity to work with and learn from social entrepreneurs and obtain mentoring to support the development of their own social innovations.

Overall students will have developed their leadership skills and competencies whilst developing a scaling strategy for their enterprise, coupled with the development of a robust Impact Report and an aligned appropriate Business Model to enable the social entrepreneur achieve their social ambitions

Social Innovation and Creativity for Value Creation: The module will evaluate the characteristics that define a social enterprise and the role of social innovation for identifying and designing situation-appropriate, innovative impactful solutions to problem spaces. It will evaluate approaches to social innovation and validation to include design thinking, collaborative creativity, lean entrepreneurship and social enterprise model canvas and factors to consider in deciding on the most appropriate organisational structure; understanding the business and commercial needs for social innovation and the tensions that exist between both.

Leadership and Governance for Social Impact and Sustainability: This module provides an understanding of the governance, managerial and leadership role and functions that the social entrepreneur assumes to manage internally and externally and to leverage the expertise of the Board of Directors as an extended social enterprise leadership team. It will explore the social entrepreneur journey from entrepreneur to manager and leader – tensions, challenges and opportunities, delegation and succession planning; managing, exploring their own managerial and leadership styles;

Strategies for Scaling the Social Enterprise: Effective scaling strategies are built on establishing the why, what and how of scaling from the social entrepreneur and social enterprise perspectives. This module will provide students with an understanding of the knowledge and skills and steps required to develop and implement an impactful scaling strategy focusing on the social entrepreneur desire to scale and the readiness of the social enterprise (skills, competencies and resources) to scale. It will identify and evaluate the alternative routes for scaling ranging from maximizing the impact internally (through new activities and more locations) to scaling beyond the confines of the enterprise horizontally or vertically through (social franchises, replication strategies, partnerships, knowledge transfer )

Entrepreneurial Marketing: Provides an understanding of the contemporary marketing and sales strategies appropriate for the various stages of social innovation creation, social enterprise formation and scaling. It analyses the complexity of marketing decision making in the social enterprise context and the role of the social entrepreneur and as a marketer and sales person with responsibility in designing an integrated marketing perspective in their enterprise. It evaluates the changing marketing landscape and develops knowledge and skills to devise offline and social and digital marketing for social enterprise scaling.

Communicating Impact and Developing the Business Model – an integrated approach: This capstone module requires students to extend beyond strategy development to examine means and mechanism for cross-functional social reporting and planning to convince stakeholders, supporters, volunteers and employees of the sustainability of the enterprise. Students individually or in a team will develop a two-phased project, firstly generating A Impact Report and secondly developing a comprehensive Business model which will enable and support further increasing impact.

Level 7 degree from a range of disciplines. Recognition is given to the prior learning obtained by the applicant and this is likely to be particularly relevant to people with significant work experience at a senior level in their organisation. Applicants may be required to undertake an interview and satisfy the course admission team that they have the motivation and ability to complete and benefit from this course. Alternative Entry Route Candidates who do not meet the minimum entry criteria can be evaluated under the UL RPL policy and may be interviewed to ascertain their suitability for the programme. Applicants are required to meet the University of Limerick English Language requirements See acceptable list of English proficiency qualifications: https://www.ul.ie/international/exchange/incoming-students/english-langu... See when English Proficiency Exams can be taken in the University of Limerick: https://ulsites.ul.ie/languagecentre/english-proficiency-exams To be eligible for Springboard+ funding applicants must be resident in the state. Please note you may be required to verify your Nationality and Residency status. For Returners and Employed/Self-Employed applicants, the following rules apply : - must be ordinarily resident in an EU/EEA/Swiss state for at least three of the five years preceding their entry to the programme. ** Note: The period of residency for holders of Stamp 4 or Stamp 4 EU FAM is calculated from the date of receipt of the Stamp 4. Any period of residency in the state before this date will not be taken into consideration ( ie you must hold Stamp 4 for three of the five years preceding)

The programme is fully funded for jobseekers and returners. 90% funding is available to full time workers under the Springboard+ 2019 criteria. See springboardcourses.ie website for eligibility details.